BEIJING, August 11th (Xinhua)-Drinks Business, the world’s most influential wine trade professional media, released the "Top 10 global wine brands 2017" on August 10th, and Changyu ranked fourth with the annual sales volume of 15 million cases in 2016. Drinks Business pointed out: "The company’s export business has achieved tangible results, and it has obtained distribution channels in all important European markets and Russian markets. Its Changyu Mosel XV winery Cabernet Sauvignon has proved its success."
Coincidentally, in the "Top 10 Best Selling Wine Brands in the World" published by WORLD’S TOP MOST last month, Changyu also ranked fourth. As the only wine brand with a history of 100 years in China, Changyu’s brand reputation in the eyes of global consumers can be seen from this.
Changyu products listed in Drinks Business "Top Ten Wine Brands in the World" include Changyu Mosel XV Winery in Ningxia, Changyu Gold Ice Valley Ice Wine Winery in Liaoning, Changyu Babao Baron Winery in Xinjiang, Changyu Ruina Castle Winery in Shaanxi, Changyu Aifeibao Winery in Beijing and Changyu Castel Winery in Yantai. It is understood that as early as March 2013, the British royal wine merchant BBR (full name Berry Bros. & Rudd) provided permanent shelf positions for the products of Ningxia Changyu Mosel XV Winery and Liaoning Changyu Golden Ice Valley Ice Winery, becoming the only Chinese winery sold by BBR. In April this year, Tesco, the largest supermarket chain in the UK, launched the Cabernet Sauvignon dry red wine from Changyu Mosel XV winery in Ningxia, which attracted great attention from British media such as Daily Mail. In addition, in the high-end wine sales and consumption places such as DELTA WINES in the Netherlands, BATAILLARD in Switzerland, CERVILLE in Poland, TS GROUP in Russia, SCARPETTA in the United States, the wines of Changyu Mosel XV winery in Ningxia compete with the world famous wines on the same stage. During the ProWein (Dü sseldorf International Wine Show, Germany) in 2017, the 2013 Moser Cabernet Sauvignon produced by Moser XV Winery in Changyu, Ningxia was selected as the special lecture "ProWein: Jessie Robinson’s favorite wine".Robinson is a famous British wine critic with the title of World Wine Master (MW). He is the author of classic works such as World Wine Map, Wine Grape Varieties and Oxford Wine Dictionary, and enjoys high prestige in the wine world.
What’s more worth mentioning is that Changyu Cabernet Dry Red, the flagship brand of Changyu, has been exported to 28 countries in Europe, America and Asia, including countries along the Belt and Road, and sold in more than 5,000 sales points in Europe, becoming a China wine recognized by European consumers. Since Changyu Cabernet Sauvignon was first published in 1931, its global cumulative sales volume has exceeded 460 million bottles, making it one of the largest wine items in the world.
According to Drinks Business, the global wine consumption reached 24.2 billion liters in 2016, of which the wine consumption in China reached 1.73 billion liters, an increase of 7%. It is predicted that by 2020, China will surpass Britain and become the second largest wine market after the United States. According to the data of China Customs, Drinks Business once selected "Top Ten Wine Importers in China" in June this year, and Changyu Company, which conducts imported wine business on the platform of Changyu Pioneer International Wine Company, ranked second. According to reports, after Zhang Yu acquired Roullet-Fransac in France in 2013, Marques del Atrio Ou in Spain and Chateau Mirefleurs in Bordeaux, France in 2015, he entered Chile this year, joined the joint venture of Magic Lion Wine Jane Co., Ltd., acquired Bethwines in Chile, and actively acquired the largest wine producer in China. (Chen Zhuang)