On November 20th, Yangcheng was still hot. At the last A-class international auto show at the end of the year, Mercedes-Benz’s new car launch was like a party for new car stars, with a strong new car lineup, innovative technological soul, huge booth, and super high popularity. At 10:40 am on the 20th, Mercedes-Benz released a blockbuster product lineup of 1 world debut car and 10 new cars to the outside world, once again conveying Mercedes-Benz’s confidence in deepening the Chinese market.
What is striking is that the turn-by-turn speeches of many Mercedes-Benz executives, such as Tang Shikai, Yang Ming, Zhang Yan, and Duan Jianjun, all reflect Mercedes-Benz’s commitment to innovative development, Chinese culture, and the pursuit of extreme service in 2020 and the future. The car-making concept and determination to continue writing luxury legends.
At the Guangzhou Auto Show, in terms of top luxury, the new sedan was grandly launched globally on the eve of the auto show on the 19th. At the same time, the new Maybach GLS SUV officially launched in the Chinese market. The arrival of these two blockbuster models will once again refresh the definition of top luxury cars and open a strategic chapter for Mercedes-Benz in the top luxury market.
In terms of luxury new energy, the new Mercedes-Benz GLE 350e 4MATIC plug-in hybrid SUV and coupe SUV equipped with Mercedes-Benz’s latest plug-in hybrid technology are jointly launched.
In terms of high-performance cars, the two pioneering performance cars of the AMG family – the new Mercedes-AMG GLA 35 4MATIC and the new Mercedes-AMG GLB 35 4MATIC – have captured the favor of more new generation users.
At the same time, the sports version of the new generation of Mercedes-Benz standard wheelbase E-Class, the 2021 Mercedes-Benz GLE SUV and the 2021 Mercedes-Benz GLS SUV will be synchronized with new and richer products to meet the segmented and personalized needs of different Chinese consumer groups.
The all-new Maybach GLS SUV
At this auto show, the new Maybach GLS SUV carries the new Maybach GLS 480 4MATIC, the new Maybach GLS 600 4MATIC Rite Edition and the new Maybach GLS 600 4MATIC Rite Edition with a total of 3 models. The prices are RMB 1.588 million, 2.158 million and 2.738 million yuan respectively. The arrival of the new Maybach GLS SUV marks the upward expansion of Mercedes-Benz, especially in the field of top luxury SUVs, opening a new chapter.
The new Maybach GLS SUV features a three-pronged star emblem and a family vertical grille to create a magnificent front face. Maybach’s exclusive forged wheels up to 23 inches complement the chrome-trimmed intake grille and chrome-plated B-pillar, combining a sense of dignity and power. The door opens and the body can automatically lower by 25mm, while the electric telescopic side pedal will be quietly extended within 1 second.
The new Maybach GLS SUV has a proud 3135mm wheelbase and a body length of 5210mm. Both front and rear seats come standard with multi-profiled seats for multi-directional electric adjustment, as well as hot stone massage, heating, ventilation and memory functions. Almost all of the interior is covered in Nappa leather, while Maybach’s unique rose gold stitching and piping add to the details. The rear dual executive seats, which can be relocated 120mm, provide a first-class spatial experience, not only immersing in the brilliance of the 64-color ambient ambient lighting system extending to the roof sunroof, but also enjoying a grand sound journey through the high-end 3D surround sound system ? Burmester with active noise cancellation.
The new Maybach GLS 600 4MATIC and GLS 480 4MATIC are equipped with 4.0-liter V8 and 3.0-liter inline 6-cylinder engines respectively. The former has 410 kW of output power and 730 Nm of peak torque, and the latter can output 270 kW and 500 Nm of strong power. Both are equipped with a 48V intelligent motor system, which can instantaneously output 250 Nm of additional torque and 16 kW of additional power. The intelligent Magic Body Control System (E-ACTIVE BODY CONTROL) and the exclusive escape assistance system of the same class make the driving pleasure of the new Maybach GLS SUV reach a new height.
The all-new GLE 350 e 4MATIC plug-in hybrid SUV and coupe SUV
In terms of sustainable luxury future, the new GLE 350 e 4MATIC plug-in hybrid SUV Smart Edition and Coupe SUV are the best endorsements of the star models of this auto show. The two models are priced at RMB 818,000 and 828,000 yuan respectively.
It is worth mentioning that the new GLE 350e 4MATIC can enjoy additional purchase tax exemptions and new energy licenses in Shanghai, Tianjin and Guangzhou.
Both models feature Mercedes-Benz’s third-generation plug-in hybrid technology, with a pure electric range of 103 kilometers (NEDC combined operating conditions). In the same segment, the new GLE 350 e 4MATIC is the only model to offer both DC and AC charging modes. Under 60 kW DC charging conditions, it can be charged from 10% to 100% in just 30 minutes.
The power system uses a hybrid unit composed of a 2.0-liter turbocharged engine and an electric motor. The engine has an output power of 155 kW and a peak torque of 350 Nm, while the electric motor can provide a maximum power of 100 kW and a maximum torque of 435 Nm, and an ultra-low comprehensive fuel consumption of 1.7 liters/100 kilometers, fusing power with environmental protection.
As a plug-in hybrid model with a combination of internal combustion engine and electric motor, the new GLE 350 e 4MATIC offers up to seven driving modes. The Sport mode focuses on optimal response to achieve maximum driving performance; the electric mode is motor-driven, with a maximum speed of 140 kilometers per hour; the battery power mode can be selected in suburban or high-speed sections to reserve the remaining power of the vehicle for subsequent driving on urban sections; the off-road mode is powered by pure internal combustion engine to ensure vehicle passability and off-road performance.
Star models of the AMG 35 series
The new AMG GLA 35 4MATIC and the new AMG GLB 35 4MATIC are officially launched, priced at 439,800 yuan and 449,800 yuan respectively. With the arrival of the two models, the AMG 35 series has 5 models with different styles in the Chinese market, bringing a more diverse selection of performance products to the new generation of people.
The new AMG GLA 35 4MATIC and the new AMG GLB 35 4MATIC perfectly interpret AMG’s "performance luxury" with the pure AMG seven genes, the extraordinary design full of sports personality and the intelligent experience that highlights digital luxury. The 2.0T four-cylinder engine that has been specially tuned by AMG can instantly burst with an amazing power of 225 kW and 400 Nm; matched with the AMG SPEEDSHIFT DCT 8-speed dual-clutch gearbox, the gear can be changed in milliseconds, bringing a fast and accurate gear shifting experience like a racing driver. AMG’s high-performance intelligent and timely four-wheel drive system can intelligently distribute the power of the front and rear axles between 100:0 and 50:50 in an instant, ensuring that the vehicle can output the best power at any time.
The new AMG GLA 35 4MATIC and the new AMG GLB 35 4MATIC are both equipped with classic AMG waterfall racing grilles, which have a very strong track gene. Among them, the new AMG GLA 35 4MATIC interprets the sharpness of personality with sharp LED headlights and dynamic coupe-style curves, while the new AMG GLB 35 4MATIC features a straight and tough "square box" shape, bringing flexible space with "5 + 2" seats.
The AMG high-performance steering wheel with integrated Drive Unit control unit can quickly set dynamic parameters such as ESP involvement and suspension hardness; the digital instrument cluster with AMG’s exclusive style complements the dual 10.25-inch high definition display, and is equipped with MBUX intelligent human-machine interaction system to create a personalized digital cockpit. The AMG TRACK PACE virtual track engineer vehicle application can record more than 80 vehicle driving data in real time and complete analysis, helping drivers effectively improve the track driving level
Star Model’s New E Sports Edition
Following the arrival of a new generation of long-wheelbase E-class cars in China, the new generation of standard wheelbase E-class sports car sports version also ushered in the launch of a new generation of E 260 fashion sports version, E 260 luxury sports version and E 300 sports version at this auto show. With fashionable and dynamic design, new digital luxury experience and intelligent auxiliary technology, it brings a more pure and high-quality driving experience, priced at 438,800 yuan, 464,800 yuan and 528,800 yuan respectively.
2021 GLE SUV and 2021 GLS SUV
On the basis of the original GLE SUV, the GLE 450 4MATIC fashion model is added, and the product series is broadened to 6 models, priced at 699,800 yuan to 889,800 yuan respectively; while the GLS SUV brings GLS 400 4MATIC, GLS 450 4MATIC fashion and GLS 450 4MATIC luxury, priced at 1.028 million yuan, 1.136 million yuan and 1.299 million yuan respectively.
The 2021 GLE 450 4MATIC model and 2021 GLS SUV are powered by a 2.5T engine combined with a 48V Intelligent Motor System (ISG), which can provide a maximum output of 270 kW and a maximum of 500 Nm of torque. The motor system can also provide an additional 16 kW of power and 250 Nm of torque. The 2.5T engine has a new electronic turbine, which forms a twin turbine with the exhaust gas turbine to provide boost to the engine at low revolutions and rapid acceleration, reducing turbine lag, and providing faster power response and stronger output.
Beijing Benz President and CEO Yang Ming said that Mercedes-Benz has been actively deploying a diverse new energy strategy in China, bringing EQ pure electric models while also exploring solutions for plug-in hybrid models. From 2021, the EQ model lineup will be further expanded, and a variety of pure electric models such as EQS, EQB, and EQA will be unveiled in China one after another.
Do Li Jun’s language:
Electrification, digitalization and intelligence have become Mercedes-Benz’s development strategy today. In order to achieve sustainable development in the luxury sector, Mercedes-Benz can make all-round efforts at every A-class auto show. Closely focusing on products, retail network, talent training, Client Server, etc., Mercedes-Benz strives to innovate its own hospitality dedicated to "new luxury". Breaking the rules, striving for change, not breaking the rules, and being deeply familiar with the essence of Chinese culture are the secrets to Mercedes-Benz’s success.