Are all the favorable comments of "online celebrity" restaurant on the APP true?
Recently, CCTV exposed online celebrity restaurant to spend money to brush favorable comments, and the video was quickly posted on the hot search.
Recently, the comprehensive administrative law enforcement team of market supervision in Hangzhou, Zhejiang Province received a report that a company specially organized personnel to provide praise service for catering enterprises, so it conducted a surprise inspection in the whole city, and found that more than 100 "online celebrity" restaurants had the behavior of paying for praise.
The survey found that:
Ten companies in Hangzhou are suspected of organizing others to brush praise for profit.
At the beginning of May this year, the Hangzhou Municipal Market Supervision Comprehensive Administrative Law Enforcement Team, based on the clues provided by the whistleblower, found through investigation and interviews that ten companies, including a brand management company in Hangzhou, were suspected of organizing others to brush praise for profit.
Fang Wei, Hangzhou Market Supervision Comprehensive Administrative Law Enforcement Team: A large number of evidence materials such as contracts, chat records and transfer records were found at the scene. Through the evidence materials such as chat records, it was found that a large number of catering enterprises in major business districts in Hangzhou had illegal acts of brushing praise.
Xiao Zhu, the head of a brand management company in Hangzhou involved in the case, told the reporter the inside story.
Xiao Zhu, head of a brand management company in Hangzhou, Zhejiang: He (the merchant) will put forward a demand, for example, this store, or several of our stores need dozens or 100 reviews, and then we will recruit many so-called big V groups in the circle.
The reporter found on this review APP that the businesses involved in the case are all in the top ranks among similar businesses, many of them are labeled as "online celebrity", and the comment area is full of beautiful pictures of literary models, with good taste, good service and fresh ingredients. So, are these favorable comments true?
In fact, many review apps have always had corresponding regulatory measures to prevent merchants from brushing praise, but companies that organize praise still have ways to evade platform supervision.
The writer who participated in the praise told reporters that in order to avoid the review of the platform, when brushing praise, it is necessary to sign in and punch in the real consumption, in order to simulate a real consumption trajectory.
Xiao Xie: After a normal meal, no matter whether it is good or bad, you should present the good side on the platform, that is, have a free meal and write a good comment to (the merchant).
The relevant person in charge of the Hangzhou Municipal Market Supervision Comprehensive Administrative Law Enforcement Team said that the actions of these companies are suspected of violating the second paragraph of Article 8 of the Anti-Unfair Competition Law: operators shall not help other operators to make false or misleading commercial propaganda by organizing false transactions.
Li Sai, Chief of the Comprehensive Administrative Law Enforcement Team of Hangzhou Market Supervision: In view of the centralized rectification of false evaluation cases, we have investigated and dealt with 10 operators suspected of organizing false transactions, and about 100 operators suspected of false propaganda. Next, according to Articles 8 and 20 of the Anti-Unfair Competition Law, we will impose a fine of more than RMB 200,000 and less than RMB 2 million on the operators suspected of false propaganda and organizing false transactions. After the case is over, we will publicize the illegal acts of relevant enterprises.
Hangzhou catering business broke the news:
Some individuals have also joined the ranks of brushing.
Free food doesn’t count, and you have to pay.
Some catering businesses in Hangzhou also have something to say about this behavior of "brushing comments".
A catering boss broke the news to the hourly journalist: this kind of thing is not only done by professional companies, but also by some individuals.
The proprietress of a newly opened restaurant in the west of the city complained bitterly about this: "Shortly after our store opened, we met a person who claimed to be a big V of a review website, saying that he was a V8 and asked the store to provide a free experience. Our chef manager directly refused, and the result was unexpectedly received a bad review. "
In fact, it is precisely because some businesses have the demand for praise that they have given these "big V" markets that come to provide brushing services. In addition to providing free experience, some merchants even transfer money directly to pay compensation.
The so-called "big V" is a high-level user on some comment platforms. Many merchants believe that the higher the level, the easier it is for users to get the recommendation of the platform, so they regard these so-called "big V" as a great god.
In fact, many businesses that do business hate the "big V" that comes to their door, but they dare not offend them and invite bad reviews. They can only provide free tasting services, but such "big V" will be overwhelmed one after another.
The restaurant owner mentioned earlier succeeded in defending his rights by complaining to the platform. "Fortunately, my store manager has prepared various evidences such as recordings, videos and screenshots to complain to the comment platform. Finally, this big V was punished by platform deduction, demotion and cancellation of V certification.
After this storm, the restaurant owner believes that businesses must have the courage to refuse these so-called "big V’s" in order to have an honest business environment.
Have you ever met such a behavior of brushing praise?