The Spring Festival Gala, the Spring Festival movies, the statistics and comparisons of the number of tourists in various places, etc., almost habitually occupy the hot search list during the Spring Festival every year.
At the same time, the entire automotive industry has always entered a short period of silence.
The Spring Festival of 2024 has some exceptions.
On February 4, Mr. Wei of Tongren, Guizhou Province, was driving a Lynk & Co 08 EM-P with two family members on their way back home in ice and snow. In order to avoid the large truck, the vehicle skidded out of control and fell off a cliff about 60 meters deep. Fortunately, Mr. Wei and his family members in the same car suffered only minor bruises, and then the vehicle automatically sent an SOS alarm for help, and the three people were successfully rescued.
After the incident was fermented on the whole network, the news that Geely’s car safety value was full made an exception to the hot search list during the Spring Festival.
The King of Rolls?
February 18, the ninth day of the first lunar month.
Gan Jiayue, CEO of Geely Automobile Group, made a brief response to the Lynk & Co 08 EM-P traffic accident in Tongren, Guizhou, in a New Year’s message entitled "The’Galaxy Age ‘of New Energy and the’Youth Age’ of Chinese Automobile" released through Geely Automobile’s official Weibo.
Gan Jiayue said that what we do is to respect the lives of users, not to make superficial articles, but to lay a solid foundation and practice internal skills. Users are the first value of existence, and providing users with safety is not marketed, but done.
The word "dry" actually expresses Geely’s confidence and domineering spirit in building cars and building cars.
I still remember that in January 2023, Gan Jiayue announced in the form of "Cloud Release": "Intelligent Geely 2025 Strategy" was a new digital infrastructure, the first "cloud, data, and intelligence" integrated super cloud computing platform for global car companies, and Geely Star Smart Computing Center was officially launched.
The "car super brain" with a total computing power of 8.10 billion billion times per second in the cloud was officially launched, pushing Geely’s digitalization, data and intelligence to another high ground.
In February 2023, Geely Automobile released its new energy strategy and launched the mid-to-high-end new energy series "Geely Galaxy".
Since then, Geely Automobile has formed a full-scale layout in the new energy market. From Polaris and Krypton, to Lynk & Co, Galaxy, Geometry, Panda, and even Smart Elf, Volvo, Lotus… Geely Group can be said to be one of the most comprehensive and subdivided automobile groups in the world with a new energy layout.
In other words, Geely Automotive has completed the perfect transformation of vision globalization, market globalization, brand globalization, capital globalization, and quality globalization.
In May 2023, Geely Galaxy’s exclusive "SHIELD Battery Safety System" completed the first basic safety test at the China Automotive Center. And successfully passed the battery acupuncture test recognized as the most difficult and rigorous in the industry.
In September, Geely Galaxy L6, equipped with the Aegis battery safety system, completed the industry’s first three-car high-speed serial rear-end collision test at Shanghai Motor Vehicle Testing and Certification Technology Research Center Co., Ltd., and the "Aegis battery safety system" was proved to have superpowers beyond industry safety.
At 7:37 on February 3 this year, the Xichang Satellite Launch Center successfully launched the Geely Constellation 02 satellite into space.
Geely Constellation is also the "Future Travel Constellation" satellite. It is independently developed by Geely’s Spacetime Daoyu and the world’s first commercial communication, navigation and remote sensing integrated constellation.
In June 2022, Spacetime Daoyu successfully launched nine satellites into orbit in the first orbit of the constellation in the form of "9 stars in one arrow", forming the first orbital plane of the constellation. This time, 11 satellites will form the second orbital plane of the constellation.
According to the plan, Geely will complete the deployment of 72 satellites in the first phase of the constellation in 2025, which will provide satellite application services to global users and enable global positioning without blind spots.
In fact, since June 2020, Geely has entered the "4.0 comprehensive architecture car system car era" and become a Chinese auto company with a world-class modular architecture (CMA world-class modular architecture), the entire industry has also entered an eventful period. Roll structure, roll configuration, roll price, roll machine, roll flow. However, no matter what new concept the rim becomes popular, Geely can come up with a mature and reliable response.
At this point, we come back to the sudden traffic accident at the beginning of the text.
The out-of-control Lynk & Co 08 EM-P, the frame is complete, the airbag is normally opened, as a new energy SUV, the power battery does not have the secondary disaster of thermal runaway, it can be accurately located in the inaccessible ravine, and the vehicle automatically sends the SOS alarm for help at the first time…
This series has no rehearsal, no script, and behind the sudden bits and pieces that are related to the safety of our lives, which one is not closely related to Geely’s technological priority and macro layout of car manufacturing?
Perhaps we can draw a conclusion from this. In this world of "rolling" and chaotic car building, Geely is the "king of rolling".
There is no other world wide!
As we all know, "volume" is actually a neutral word.
If you don’t roll, there is a high probability that you will be eliminated by the industry; if you roll too much, you will definitely harm yourself.
If we hang Geely as the "King of Roll Kings", then Geely’s past, present, and even future actions will actually be somewhat suspicious of killing the goose and getting the egg.
Is that so?
By reading the New Year’s message of 2024, we can get a standard answer to this.
So far, there are still some people who praise pure electric vehicles, and of course some people praise the revolutionary promotion of the automobile industry by Chinese electric vehicle companies. To this, Geely’s answer is that whether pure electricity is the only direction in the future, Geely believes that "electric drive" is irreversible.
Because electric drive is currently known to be the most important way to convert various renewable resources. Even "hydrogen" is called "hydrogen fuel cell vehicle".
At present, Geely is one of the few car-making entities that adhere to the green methanol project. In this regard, Geely believes that whether green methanol will become the next new energy trend, Geely believes that it is one of the most effective ways to achieve carbon neutrality.
Therefore, Geely does not participate in the debate on new energy routes, and adheres to multi-technology routes such as green methanol, pure electricity, hybrid, and hydrogen fuel.
At present, the future of autonomous driving is still uncertain. In this regard, Geely firmly believes that "intelligence" is irreversible. Because practical applications such as smart home, smart medical care, and smart city are already in sight. As the end point of smart mobility, the intelligent experience of users must be the high value needed in this era.
Therefore, based on the above, regardless of whether the price war can lead to a consumption boom, Geely has always adhered to high value and firmly believes that new energy vehicles driven by electronic architecture and software will be more cost-effective.
Based on this, it seems that we cannot simply and roughly characterize the issue of Geely’s "roll".
To be precise, Geely is not afraid of rolling, but has no intention of entangling in it.
Geely Automobile has sufficient means to cope with the market’s internal volume tactically. Behind it is actually a strategic pattern that is open and closed, fully defended, prepared for a rainy day, and far-sighted.
Looking at it, in essence, this is empowered by "Smart Geely 2025", the attributes of Geely’s "technology-based enterprise" have been strengthened, and Geely’s industrial chain is changing from the traditional "self-owned closed-loop type" to the more powerful "general open type". Obviously, Geely’s "technology factor" will also become a boost to the overall rapid development of Chinese automobiles.
The mid-to-high-end new energy series "Geely Galaxy" that has just ended its rookie season can be the best proof of Geely’s car-making that has undergone qualitative changes.
In January, Geely Galaxy ushered in a good start to 2024, with 19,223 sales in the whole series, close to the monthly sales of 20,000, setting a new high. Up to now, Geely Galaxy has successively launched Galaxy L7, Galaxy L6 and Galaxy E8 three cars, forming a "pure electric + electric hybrid", "car + SUV" product layout, and sales have exceeded 100,000.
When most freshman car companies are still struggling with the passing line of "monthly sales exceeding 10,000", first-year freshman Geely Galaxy has come out of a perfect upward curve.
With the launch of the Geely Galaxy E8 on January 5, Geely announced that it had entered the "Galaxy Age" of new energy.
In fact, the "Galaxy Era" does not specifically refer to the Geely Galaxy car series. It heralds the comprehensive renewal of Geely’s various brand lines, and the comprehensive application of Geely’s world-leading new energy intelligent technology in different products. It also represents Geely’s entire system’s determination to "new energy", to "intelligence", and to "high value".
Therefore, when we stand at the user’s perspective and look purely at the product, we can uncover new avenues for Geely’s car manufacturing.
Take the Geely Galaxy E8 as an example.
A 200,000-class pure electric car, the price is not cheap, and this is the average price of Geely Galaxy has reached 160,000 yuan on the basis of higher.
However, after some careful consideration, you will be relieved, Geely Galaxy E8, the price of the B-class car, the size of the C-class car, the performance of the supercar, and the safety of the million-class make the Galaxy E8 a new generation of pure electric flagship in China.
Write at the end
On February 1, the data showed that in January, Geely Automobile sales were 213,500, an increase of about 110% year-on-year, and the sales volume reached a record high, ranking first in the industry. Among them, the sales of new energy vehicles 66,000, an increase of 591% year-on-year, accounting for 30% of the total sales.
One of the best auspiciousness in history has been revealed.
As Gan Jiayue put it, Chinese cars have entered the "youth era" in their prime, and Geely’s car manufacturing will fully integrate into this century trend with the vibrant "Galaxy Age".