No one will deny the significance that the 4S store model has brought to the development of the entire industrial chain during the more than 20 years it has been rooted in China. However, with the frequent acceleration of the iteration of the auto market, the evolutionary logic related to China’s auto market has begun to reshape and change.
To be exact, under the impetus of the new forces of automobile manufacturing, the global automobile market has ushered in a wave of transformation and reform of the dealer model, which has attracted much attention to the direct sales model. Of course, traditional OEMs have not "sat still". In addition to "joining if you can’t beat it", they have also carried out different degrees of transformation of the authorized distribution model. It is precisely at this time that Geely has shown a high-level gameplay for the industry with the rapid change of channel development and marketing model.
On June 5th, the opening ceremony of 100 stores was held at the Geely Galaxy Xi’an Experience Center. With the simultaneous opening of 225 Geely Galaxy exclusive stores across the country, Geely Galaxy opened a new retail model, showing its determination to go all out for new energy transformation, and with the "new channel ecology, new service standards, and new user experience" created, it came to users at the fastest "Galaxy speed" to continue to meet the high-end travel vehicle needs of Chinese families.
Build a new channel ecosystem, customer satisfaction is only standard
Whether channel change will become the criterion for the entire industry to enter a new stage is still unknown in the short term. But there is no doubt that this exclusive retail system of Geely Galaxy is an innovative move to accelerate the development of the industry.
Backed by Geely’s strong channel system, Geely Galaxy has given full play to the advantages of the compound franchise authorization system, established a new channel ecosystem of compound franchise authorization, and adopted the innovative practice of "digital exhibition hall + standardized experience". In addition to the first batch of 225 exclusive stores, which are mainly located in cities with a capacity of Top150 in China’s new energy market, it is expected that within this year, the channel scale of 650-700 exclusive stores nationwide can be realized, and the coverage is obvious.
However, the key to the heated discussion of this retail system is the agency distribution model promoted by Geely Galaxy, which accurately meets the high-quality and diverse needs of consumers. In fact, including the establishment of Geely Galaxy brand centers in the CBD of first-tier cities such as Hangzhou, Shenzhen, and Guangzhou, as well as the establishment of user centers (4S stores), experience centers (city exhibition halls), and display spaces (supermarket stores) with partners in key markets, are all designed to open up a broader new energy market and create a more transparent car buying environment and a more efficient and convenient car buying experience for users. Among them, the Geely Galaxy Brand Center is not only a display platform for users to fully understand Geely Galaxy, but also a demonstration center for Geely Galaxy user experience and service standards, a talent training center, and a multi-activity center for users, playing a role as a model and a benchmark.
Of course, the skyrocketing "Galaxy speed" cannot be attributed to speed alone. In addition to channel innovation, Geely Galaxy has reshaped a new set of service standards around users: specific measures such as regular training and assessment, service quality evaluation, and in-store counseling. In order to form a high standard of service quality from the source of talent, Geely Galaxy adopts 100% full-staff advanced training, formulates expert development plans such as product experts, test drive experts, and delivery experts, so that users can consistently receive professional service and feel at home throughout the life cycle of the car.
Considering the pain points such as high communication cost and information asymmetry in the traditional 4S store model, Geely Galaxy has specially created a "digital exhibition hall". Based on the empower of Xingrui Smart Computing Center, the "digital exhibition hall" can not only unify the online payment platform and provide a convenient customized experience, but also connect the full link of user car purchase by digital means to achieve double improvement of service efficiency and user experience. For Geely Galaxy, customer satisfaction is only standard.
Fully practicing high value, Geely Galaxy L7 opens the era of "true fragrance"
With the increasing trend of electrification, car companies have always talked about "high value", but in fact, there are few people who shout slogans. Geely took the lead in responding and launched a new mid-to-high-end new energy series Geely Galaxy, with the mission of "only high-value new energy vehicles", focusing on the mainstream new energy market of 200,000-300,000 yuan.
At present, as the first model of the series, Geely has been officially launched, and it has successfully landed in Geely Galaxy’s exclusive stores nationwide at a better price than expected, with new battery safety standards and a wealth of intelligent technology configurations.
Geely Galaxy L7 price is 13.87-17 3,700 yuan, in such a price system, its proposed new generation of super electric hybrid, a new generation of safety standards, a new generation of technology cockpit and a new generation of comfortable experience and other four standards, covering the user’s car multiple dimensions, has a comprehensive advantage, and safety is undoubtedly the core competitiveness.
Inheriting the inherent safety genes of Geely’s architecture and car building, Geely Galaxy L7 is based on the world-class e-CMA architecture and the Aegis battery safety system, and has built a new standard covering battery safety, vehicle safety, intelligent safety and health safety. It is definitely the highest level of safety that consumers can buy today. Taking the battery safety that is generally valued by new energy users as an example, on May 13, in the four safety tests conducted by the China Automotive Technology Research Center on Geely’s "Aegis Battery Safety System", the Aegis battery safety system carried out by Geely Galaxy L7 has far exceeded the national standard test standards, once again pulling the battery safety to a higher dimension.
At this point, new energy vehicles should not be "insulated" from intelligence. With the support of the Snapdragon 8155 chip, the super cloud computing power of the Xingrui Smart Computing Center 8.10 billion billion times per second, and the Geely Galaxy N OS cockpit operating system, Geely Galaxy L7 has become a super intelligent end point that integrates "high value, dual computing power, easy operation, full senses, and global FOTA", allowing users to enjoy the "real fragrance" feeling brought by the latest technology applications.
Facing the great changes unseen in a century, there has never been any comfortable and pure land, and channels, products, and system forces represent everything. Backed by Geely, Geely Galaxy has taken the lead in realizing the systematic layout from products to channels and staged "Galaxy Speed". It can be said that the opening of Geely Galaxy 100 stores means that Geely Galaxy will reshape the industry standard of the automotive market with new high-value products and services, which is a "dimensional reduction blow" to its peers.