Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

New lithium battery technology or M9 in the car, higher safety and longer service life

As the launch date of the M9 is approaching, more and more information is being exposed. Recently, people close to the supply chain revealed that lithium battery innovative material composite current collectors are expected to be applied to the M9.

The composite current collector is a sandwich structure superimposed by "metal-PET/PP polymer material-metal", replacing the original pure metal foil. With the application advantages of high safety, long life, high energy density and low raw material cost, it is expected to replace the traditional current collector and become the mainstream material of lithium battery current collector in the future.

GAC Aian released the magazine battery 2.0, which is the first battery in China to announce the use of composite current collectors. The first model is the Haobo GT. At the car launch, Aian also announced the test report of the fully charged battery pack fired by bullets. The results showed that the bullets penetrated three cells, causing an instant internal short circuit and explosive damage to the cells. However, the battery pack only smoked and did not catch fire, and the temperature dropped to room temperature after standing for 24 hours.

In addition, the Ningde era Kirin battery has adopted a composite current collector and is mounted on the pure electric MPV electrode Krypton 009.

The CITIC Construction Investment Research Report believes that the composite collector is both safe and economical, and is a major innovation in lithium batteries. In 2023, the industrial trend will gradually become clear to significantly accelerate, and equipment manufacturers, new copper foil factories, battery factories and end users will accelerate their layout. At the same time, technological breakthroughs continue to promote the production of composite collector vectors, and 2023 is expected to become the first year of mass production.

Meizu 21 PRO or has it been cancelled, and Meizu 21 has become a swan song?

 

  Meizu is a technology company with a deep foundation in mobile phones. It has been widely praised for its excellent product design and user experience. It has launched many classic smartphones, including M8, MX and Meizu 20. In addition to excellent product design, Meizu mobile phones also have many unique advantages in software, especially its Flyme system, which has always been known for its beauty, simplicity and efficiency. It has a good reputation in the circle, and the small window mode and Aicy voice assistant are also deeply loved by users.

  At the end of last year, Meizu released the Meizu 21 mobile phone, which also inherited Meizu’s excellent industrial design, and it is not an exaggeration to call it the most beautiful flagship mobile phone. However, the Meizu 21 Pro that netizens were looking forward to has not been released. On the contrary, shortly after the release of Meizu 21, rumors spread on the Internet that Meizu 21 Pro has been discontinued and listed, triggering speculation and discussion among many netizens. Such speculation is not entirely groundless.

  It is reported that the Meizu 21 Pro is an upgraded version of the Meizu 21. It was originally planned to be released in Quarter 1 in 2024. It focuses on a variety of powerful materials such as 2K large straight screen, periscope telephoto lens, 100-watt wired fast charging, and 50W wireless charging. But recently, Wan Zhiqiang, vice president of Meizu, chose to avoid the problem of Meizu 21 PRO in an interview. As of now, Meizu 21 PRO still has no exact release time, nor has it been determined whether it will be launched. This means that the fate of Meizu 21 Pro is still unknown, and it may be cancelled or postponed for various reasons. If so, then Meizu 21 may become the last flagship product of Meizu mobile phone and the swan song of Meizu mobile phone.

  The reason for all this is that most people speculate that it may be related to Meizu’s transformation. There are various indications that Meizu is transforming the automotive field and needs to invest more resources and energy in the automotive business. At the press conference at the end of last year, Meizu announced that it will launch its first car MEIZU DreamCar MX in 2024, based on Geely Group’s SEA architecture and Industry 4.0 manufacturing capabilities, customized by customer engagement, to create a highly intelligent and ecological smart car. This also shows that Meizu has taken the automotive business as its key development direction in the future, while the mobile phone business may gradually withdraw from the historical stage.

  At the same time, on January 30, the Meizu DreamCar MX community officially announced the launch, creating a new interactive communication platform for the majority of Meizu friends. The launch of the Meizu DreamCar MX community aims to gather the wisdom and creativity of Meizu friends, create and participate in the personalized detailed design of Meizu DreamCar MX vehicles, and further promote the personalized and diversified development of the intelligent travel field, which seems to confirm the relevant rumors of Meizu’s transformation.

  But no matter what the final fate of Meizu 21 PRO is, the current Meizu 21 is still a very good mobile phone, coinciding with the approaching Spring Festival, Meizu also opened the New Year’s Shopping Festival activities, the discount is still very awesome, like Meizu 21 can rush a wave.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

  On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

  Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

  Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

  Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

  Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.

Jiangxi Nanchang strictly investigates drunk driving and urges "drunk driving" service

  "A drop of wine for a driver, two lines of tears for a loved one." The reporter recently found that as the city’s traffic violations against drunk driving have been stepped up, "drunk driving" services have quietly emerged in the city. Relevant departments pointed out that the "drunk driving" industry needs to be regulated urgently.


  Strictly investigate drunk driving to urge heat "drunk driving"


  It is understood that "drunk driving" refers to the driving company providing driving services to drivers or customers who are unable to drive after drinking. In recent months, the city has strengthened the rectification of traffic violations against drunk driving, and large hotels, guesthouses and surrounding intersections have also set up checkpoints. Mr. Zhou, who has tried the driving service once, said that he usually drove to socialize without drinking, but he did not dare to drive back by himself after drinking, and sometimes it was helpless to find someone to "drive".


  An industry insider who is engaged in "drunk driving" services told reporters that their company’s business volume has continued to rise in recent months, receiving more than 20 transactions in two months, an increase of 30% compared with the previous monthly business volume. The reporter found in the investigation that many hotels in our city have launched "drunk driving" services one after another, and some applicants have increased their chances of being hired if they can drive. The industry insider said that the group engaged in this industry will continue to expand and gradually radiate to the entire service industry.


  "Driving on behalf of" prices vary


  In the past two days, the reporter has received "drunk driving" service cards at the entrance of many hotels in our city, and these hotels all provide "drunk driving" service. "What should I do if I have frequent holiday parties and drink too much and can’t drive? It doesn’t matter, we can send you home safely!" At the entrance of a hotel on Rongmen Road, a warm reminder of "driving" cards was placed on the wipers of various cars.


  In order to further understand the service category, the reporter then consulted the hotel’s lobby manager Li as a customer. According to her, their hotel also launched this service at the end of the previous year. Among them, the "driving" service includes errands, pet pick-up, door-to-door delivery, station pick-up, "drunk driving" and other services, and the price depends on the degree of labor output.


  On the card distributed by the hotel, the charging standard is marked: if you "drive" in the urban area, the charging standard is 30 yuan/hour, plus the driver’s return taxi fee, and it is said to provide a regular invoice. The reporter found at the entrance of several other hotels that the charging standard for the "driving" service launched by each hotel is uneven, and the price fluctuation of the same type of service is almost 20 yuan to 30 yuan. Among them, one hotel charges: 200 yuan starting, after 11 pm, the price will be increased by 50 yuan/hour. If you serve in the suburbs, you will have to increase the price. Some hotels say that the "driving" in the city is 50 yuan at a time, and 80 yuan at a time outside the city.


  It is best to clarify the division of responsibilities before driving


  Li Zhuqing, a lawyer from Jiangxi Hongcheng Law Firm, believes that according to the judicial interpretation of the Supreme People’s Court, as long as the operation is prohibited by law, the behavior should generally be considered valid. Helping people drive is a business project of the company for profit, so in addition to the safety of the vehicle itself, the damage to the vehicle should bear full fault liability. He suggested that the division of responsibilities should be clearly defined before driving to avoid unclear division of responsibilities such as traffic accidents.


  The "driving" service market needs to be regulated urgently


  The staff of the Municipal Bureau of Industry and Commerce told reporters that although the "driving" service is beyond the scope of the company’s registration, the "driving" service is a value-added service of transportation services and does not violate relevant regulations. However, the current "driving" service is very irregular in our city, and this special service needs to be uniformly regulated by the market. (Trainee reporter Deng Wang reporter Yang Kai)

  Related links:



  • [Video] Traffic safety inspections are carried out in various places to strictly investigate the violations of drunk driving 2009-02-21

  • Beijing: There are many hidden dangers of drunk driving, traffic control department traffic safety inspection 2009-02-21

Editor in charge: Fan Jing

Involving five major fields of electric drive, battery, large die-casting, intelligent driving, and intelligent cockpit, Xiaomi Auto’s first press conference has several highlights

  At the first press conference of Xiaomi Automobile, Lei Jun summed up in one sentence, "We have to do at least 100" first, only, and most ", so it is not a problem for me that friends occasionally cut off one or two Hu." The technical links of the press conference mainly involved five fields: electric drive, battery, large die casting, intelligent driving, and intelligent cockpit. Among them, the world’s highest speed motor, 9,100 tons of large die casting and other three electric and manufacturing technologies all made Xiaomi’s eyes shine in the industry for technology-based cars. In the second half of the press conference, Lei Jun also spent an hour and a half talking about SU7 design, safety, performance and other key indicators. Compared with the new car conference, the price was not announced. But Lei Jun said: "100 degrees, ternary lithium, Ningde era" three cars together are more than 400,000 yuan. So don’t shout 99,000 anymore, 149,000 is unlikely, still have to respect technology ", Lei Jun ruled out the price below 149,000.

Involving electric drive, battery, large die casting, intelligent driving, intelligent cockpit five areas, millet car first conference several highlights _fororder_image001

  motor

  Xiaomi has released three self-developed motors, HyperEngine V6/V6s and HyperEngine V8s. The HyperEngine V6/V6s super motor has a maximum speed of 21000rpm, of which the HyperEngine V6 has a maximum power of 299PS and a maximum torque of 400N · m. The HyperEngine V6s has a maximum power of 374PS and a maximum torque of 500N · m. The HyperEngine V8s has a maximum speed of 27200rpm, an output power of 425kW and a peak torque of 635N · m. It adopts the industry’s first 960MPa highest strength special silicon steel sheet and is expected to be on the bus in 2025.

  Battery

  Xiaomi self-developed the world’s first CTB integrated battery with inverted cells. The battery capacity can reach up to 150 degrees, and the theoretical CLTC cruising range is as high as 1200km +. The CTB integrated battery adopts two-in-one floor cover, cell inversion, multi-functional elastic interlayer and minimalist wiring harness design, which makes the integrated efficiency reach 77.8%, the overall improvement is 24.4%, and the height of 17mm is released. The double large-sided strong cooling solution ensures that both sides of the battery have heat dissipation plates, and the cooling area reaches the largest in the same class of 7.8m 2, achieving a cooling effect of 4 times the industry average. "Challenge the king of winter trams", Lei Jun said, Xiaomi aspires to be the king of winter electric vehicle battery life. After the new car is launched, everyone is welcome to test it.

  Large die casting 

  Xiaomi HyperCasting, a 9100t super die-casting technology developed by Xiaomi, has become the only domestic automaker to independently develop both a "large die-casting equipment cluster" and a "die-casting material".

  In terms of equipment innovation, the cluster equipment covers an area of 840m 2, with a total weight of 1050t, which is equivalent to the size of two basketball courts, and the clamping force reaches 9100t at the top of the industry. In terms of material research and development, the optimal alloy formula is selected from 10.16 million formulas to ensure the perfect combination of strength, toughness and stability. Self-developed high-strength, high-toughness and heat-free environmentally friendly die-casting material "Titan Alloy". Focus on the pain point of "high maintenance cost" of integrated die-casting, and adopt a three-stage repairable design: integrated die-casting rear floor + medium and high-speed collapse zone + low-speed collapse zone. In medium and low-speed collisions, there is no need to replace large die castings; in high-speed collisions, this design can meet the 90km/h rear collision mark.

Involving electric drive, battery, large die casting, intelligent driving, intelligent cockpit five areas, millet car first conference several highlights _fororder_image002

  Smart driving

  Adaptive zoom BEV technology, road large model and super-resolution occupancy network technology constitute the three key technologies of Xiaomi’s intelligent driving. The industry’s first adaptive zoom BEV technology can zoom like the human eye, and can adaptively call different perception algorithms according to different scenes. Its perception grid can reach a minimum of 0.05m and a maximum of 0.2m, the recognition range extends from 5cm to 250m, the parking scene is more accurate, the urban scene can be seen wider, and the high-speed scene can be seen farther.

  In terms of obstacle recognition, Xiaomi’s super-resolution occupancy network technology implementation provides unlimited types of special-shaped obstacle recognition. Compared with the traditional occupancy network, which relies on natural language models to describe obstacles as squares, Xiaomi’s innovative super-resolution vector algorithm can simulate all visible objects into three-dimensional objects with continuous surfaces, thus improving the recognition accuracy to 0.1m, which is twice the industry level. The self-developed one-button noise reduction function completely eliminates the impact of rain and snow on the recognition, greatly reducing the probability of false recognition. On the hardware side, the system is equipped with top-of-the-line configuration, including two NVIDIA Orin high-computing power chips, with a comprehensive computing power of up to 508TOPS. The sensing hardware includes 1 lidar, 11 high definition cameras, 3 millimeter wave radars and 12 ultrasonic radars (Max version models). Lei Jun stressed that the goal of Xiaomi Smart Driving is to enter the first echelon of the industry in 2024, and it is expected that the city NOA will land in 100 cities in 2024. The longer-term goal is to be the first in the industry.

Involving electric drive, battery, large die casting, intelligent driving, intelligent cockpit five areas, millet car first conference several highlights _fororder_image003

  Smart Cockpit

  The smart cockpit is Xiaomi’s "comfort zone", and it is the last part of Xiaomi’s "people, cars, and home ecology". In addition to the basic driver interconnection function, there is also a rich car and machine ecology. The first five-seat five-tone zone interaction function supports stable and cooperative wake-up of multiple devices. Almost all operations can be completed through the voice control of "Xiao Ai Classmate", and the core functions support offline use. The car start-up speed reaches 1.49 seconds. The industry’s first cockpit system streaming OTA upgrade technology realizes the upgrade while downloading. Mijia devices have no feeling of getting on the bus. At present, Xiaomi’s smart cockpit has supported 1000 + Mijia devices, automatic discovery, password-free access, and can set up automated scenes. Xiaomi also opens a unified standardized interface and rich standard protocols, and the built-in CarIoT expansion base supports a variety of devices to access, such as smart fragrances. Four sets of Pin point power supply communication design expandable physical buttons. In addition to Xiaomi users, "Apple users can also have a silky experience", Xiaomi fully supports wireless CarPlay car, and provides iPad-exclusive accessories and exclusive applications on the rear expansion screen.

  appearance

  Mi SU7 creates three body colors of bay blue, elegant gray and olive green, bringing a beautiful experience that originates from nature and returns to nature. With the goal of "design that can stand the test of time", it was jointly completed by BMW’s first Chinese designer Li Tianyuan, former Mercedes-Benz German headquarters senior exterior designer Qiu Zhen, and former BMW senior interior designer Shin. 28 degrees of front windshield, 17 degrees of large back and continuous curvature of the whole car profile G4, plus borderless water drop rearview mirror and goose warm stone lidar design, after 1000 + digital model simulation tests and 300 + mud model adjustments, the Xiaomi SU7 "world’s lowest wind resistance for mass-produced cars" – 0.195Cd, which combines extremely low energy consumption and ultra-high battery life performance. The body size of the Xiaomi SU7 is 4997mm x 1963mm x 1440mm, the wheelbase is 3000mm, the trunk volume is 517L, and the front trunk volume is 105L.

Involving electric drive, battery, large die casting, intelligent driving, intelligent cockpit five areas, millet car first conference several highlights _fororder_image004

  performance 

  Equipped with the HyperEngine V6/V6s super motor jointly developed by Xiaomi. The Xiaomi SU7 Max version adopts dual-motor all-wheel drive, peak torque up to 838N · m, total power up to 495kW, maximum speed up to 265km/h, 0-200km/h acceleration is only 10.67 seconds, and zero hundred acceleration is as fast as 2.78 seconds (minus start time). It adopts front and double fork arms rear five-bar independent suspension, equipped with Xiaomi Blast intelligent chassis, equipped with CDC damping variable shock absorber, Bosch ESP10.0 body stability system, Bosch DPB brake controller, Brembo four-piston fixed caliper and many other super configurations, turning radius 5.7 meters, 100-zero braking distance 33.3 meters.

  safety 

  In terms of important active and passive safety, the Xiaomi SU7 is equipped with an armored cage-type steel-aluminum hybrid body, with high-strength steel and aluminum alloys accounting for 90.1% of the body, and the torsional stiffness of the whole vehicle reaches 51000N · m/deg, fully meeting the European and European double five-star safety standards. Xiaomi’s CTB integrated battery technology has state-of-the-art heat dissipation and thermal insulation design, as well as the world’s most stringent battery safety testing and 14-layer hard core physical protection, as well as Xiaomi Car Cloud Collaborative Safety Warning System and other technical blessings, creating an all-round safety system without dead ends, and at the same time has excellent battery life.

  The Xiaomi Mi SU7 has two battery life versions, with a range of 668km and 800km under CLTC conditions, respectively. The MAX version uses 800V super fast charging, and the battery life can reach 220km after 5 minutes of charging, truly optimizing performance and efficiency. Global security protection, from the bottom to the application layer, from single device to Inter-App communications, is equipped with 16 active security configurations and strict privacy security protection.

Involving electric drive, battery, large die casting, intelligent driving, intelligent cockpit five areas, millet car first conference several highlights _fororder_image005

  In 1003 days, Xiaomi Auto finally ushered in its first official release. "3,400 engineers, over 10 billion R & D investment, more than 10 times the investment". Xiaomi handed in its first answer sheet at the end of 2023 when it rolled up to Flying. From Wei Xiaoli in the car 2.0 era to "Hua Xiaomei" in the 3.0 era, building a car has never been an easy task. As a contrast, NIO delivered ES8 for the first time in June 2018. Its 2016-2018 R & D expenses for three consecutive years were 14.65, 26.03, and 3.998 billion yuan respectively, with a cumulative total of 8.066 billion yuan. As of the end of 2018, there were 808 employees worldwide. It can be seen that in terms of funds, the scale of tens of billions is basically the basic investment of a new enterprise, but in terms of team size, Xiaomi has indeed expanded rapidly. Therefore, Lei Jun also repeatedly "warned" the price of SU 7, lowering users’ price expectations.

  In addition to the previous "may be a bit expensive", at the press conference, when introducing the SU 7’s zero-hundred acceleration, maximum speed and maximum power compared with Taycan Turbo and Model S, Lei Jun once again sounded the "price alarm", "Speaking of this, I believe everyone has a basic understanding of what kind of car SU7 is, so everyone really don’t call it 99,000, this is impossible, 149,000 is also unlikely." At present, in the car industry where prices are flying, Lei Jun obviously does not want to take the "cost-effective" route. After this technical conference, Xiaomi’s technology can support the high price of SU 7, depending on the market feedback. (Source: Xiaomi Auto)

Hurry up and watch! Details of Xu Jiayin’s return home are fully exposed

In the past two days, the news of Evergrande boss Xu Jiayin returning to his hometown has easily occupied the headlines of major media. Xu Jiayin is from Taikang, Henan. Over the years, he has invested more than one billion yuan to build schools, hospitals, and industrial bases, and Xu Jiayin has been "walking" with his hometown frequently. And this time, Xu Jiayin and his wife Ding Yumei accompanied his father back to his hometown. What did he do? The editor will decipher it for you as soon as possible, and the details you want to see are here.

What kind of hometown flavor did you eat back home?

Sweet potato, sweet potato soup, black wotou, boiled cabbage and radish… Returning to the old house in Jutaigang Village, Xu Jiayin, his wife, and the villagers sat around the old house and ate a sweet meal to reminisce about the hard life in the past. On the table was Xu Jiayin’s childhood home-cooked dishes.

In October 1958, Xu Jiayin was born into a poor peasant family in Jutaigang Village. The next year, due to illness, no money and no place to treat, Xu Jiayin became "half an orphan" and grew up under the care of his elderly grandmother. Looking at the mottled walls, potholed floors, worn bed boards and bamboo back baskets of the old house, Xu Jiayin opened the chatterbox: "We grew up eating sweet potatoes and sweet potato noodles. We laid, covered and wore patches and patches. Now everyone’s life is better, and the food, clothing and housing are getting better and better."

Who is the old father?

Xu Jiayin returned to his hometown this time to accompany his 96-year-old father, Xu Xiangao. The Xu family lived in the village of Gaotaigang, which was the revolutionary base of the Ji-Lu-Yu Military Region during the Anti-Japanese War. Xu Xiangao joined the revolution in 1938 when he was only 16 years old. He joined the army that year and joined the party that year. After the war ended, Xu Xiangao was demobilized in 1946 due to injury and returned to his hometown to work in agriculture.

Xu’s father is an old revolutionary party member, and Xu Jiayin, who is "rooted in Miao Hong", also loves the party and is patriotic. As early as August 2002, Xu Jiayin led Evergrande to establish the first private enterprise party committee in Guangzhou and served as the party secretary. Evergrande currently has 140,000 employees and more than 10,000 party members.

What did the boss do when he returned to his hometown this time?

In addition to visiting his hometown parents, Xu Jiayin made a special trip to visit four schools, a hospital and an agricultural base built with a donation of more than 1 billion yuan.

In 1998, Xu Jiayin just started his business, donated 1 million yuan to establish a primary school in his hometown, and donated 5.80 million to build roads and install tap water and drainage systems in the village. Beginning in 2016, Xu Jiayin donated another 1 billion yuan to build Jiayin Middle School, Jiayin High School, Gaoxian Hospital and Modern Ecological Circular Agriculture Base, etc., and also established a 100 million yuan education for poverty alleviation fund.

This time, Xu Jiayin decided to donate 650 million return to his hometown, among which 300 million the construction of Jiayin Middle School and High School, and plans to put it into use before the start of school on September 1, 2019; 250 million yuan to complete the expansion of Jiayin High School; Donated 100 million yuan to purchase medical equipment for Gaoxian Branch of Taikang County People’s Hospital.
During his return to his hometown, Xu Jiayin also made a special trip to his home to see the couple of high school physics teacher Cheng Shoude and high school mathematics teacher Zhou Yuan, thanking the teacher for his tireless education.

Is she the first wife of 35 years of marriage?

When Xu Jiayin returned to his hometown this time, he brought his hair-bearing wife Ding Yumei to visit the parents and villagers, distributed candy to the children of Jutaigang Village, and took photos with the parents and villagers in the yard. Ding Yumei, who was born in an ordinary worker’s family, said with emotion, "When I went home with Jiayin 35 years ago to get married, the poor in the village was so poor that I couldn’t say it. Now it has changed a lot."

It is understood that Ding Yumei and Xu Jiayin have been close to each other and have been silently supporting her husband’s career. This time, she and Xu Jiayin returned to their hometowns to visit their parents and take photos with everyone. It was her first public appearance.

 

Hu Ge’s "It’s Worth It" Releases Patch Trailer, Huang Lei’s New Character Exposed

1905 movie network news Producer, director, screenwriter, starring, starring, starring, and specially starring in the film, recently exposed the sticker trailer and role poster, and officially announced that Huang Lei is particularly starring. The film has a number of powerful actors joining, and the whole lineup will be officially announced one after another.


The film tells the story of Wen Shan, an ordinary screenwriter who is "left behind", who accidentally changes to writing eulogies for a living. In his encounters with ordinary people of all kinds, Wen Shan comforts others, gains warmth, and finally finds his own life direction. In the film, Wen Shan, as the person who writes the eulogy, will stage a real and warm human story with multiple groups of clients. Huang Lei’s "Mr. Wang" is one of the clients. His story with Wen Shan will also be the opening story of the film.


The movie "It’s Worth It" released a character poster and officially announced Huang Lei’s participation. In the movie, he plays "Mr. Wang", one of Wen Shan’s clients, who commissions Wen Shan to write a eulogy due to the death of his father. With a busy career, he is unsmiling and direct, and he is so busy that he is almost inhumane. When he talks about his father, he is even more alienated as an outsider. In this story, Wen Shan hides the regrets of his relatives during their lifetime in the text, hoping to give Mr. Wang compensation and comfort.


In the poster, Wen Shan uses words to restore the long life path of Mr. Wang’s father. Mr. Wang follows the footsteps and gradually understands his father, feels the love he never noticed before, and reconciles with regret. Wen Shan also insights into the emotional reconciliation between the two generations in the record of this story. Life is long, and everyone’s life is worth it, and it is worth listening to and writing about.


In the trailer of the film’s simultaneous exposure, Wen Shan opens with "I used to be a screenwriter", and the voices of the people around him are one after another: there are doubts about "but aren’t you just writing a story now?", there are compromises of "I don’t write a script anymore", and there are encouragement of "just writing it"… In the words, the lines can feel the life dilemma that Wen Shan faces in his creation and life. At the end, "What you write is yourself" seems to be waking up to Wen Shan. Confined by the "second act" of life, he also listens to and records other people’s stories by writing eulogies in the film, and at the same time, he seeks the balance in his heart. And on the real stage of "you and I are the world", what kind of warm story will the client represented by Mr. Wang collide with Wenshan? Stay tuned.


Hongmeng, a new chapter

  On January 18, Huawei will hold the "Hongmeng Ecological Thousand Sails Sailing Ceremony" in Shenzhen, and set up sub-venues in 8 major cities of Beijing, Shanghai, Hangzhou, Nanjing, Chengdu, Xiamen, Wuhan and Changsha to officially open a new chapter of Hongmeng’s advancement.

  Since the release of the first generation of operating system in 2019, Hongmeng has been running all the way. In August 2023, Huawei announced that Hongmeng ecological equipment has reached 700 million units, Hongmeng base code has exceeded 100 million lines, and the number of developers has exceeded 2.20 million. According to third-party agency Counterpoint data, as of the end of the third quarter of 2023, HarmonyOS’s market share in China’s smartphone operating system has increased to 13%. In just four years, HarmonyOS has grown to second only to Android,iOS the third largest operating system in the world.

  In the opinion of Gong Ti, president of Huawei’s end point BG software department, a mature operating system needs to have a solid base, a prosperous ecology, and the ultimate experience, all of which are indispensable. "The three major battles of Hongmeng have completed the base, experienced two, and one battle is the ecology. If the ecology is successful, Hongmeng will become."

  Now, the horn of the ecological war is about to be sounded in full swing. Analysts believe that the upcoming HarmonyOS NEXT and its native applications will open a new era for the Hongmeng operating system in all scenarios. Hongmeng industry chain partners – operating system partners, application partners, hardware integration partners, etc., will usher in new traffic, new business opportunities, and new futures.

Hongmeng native ecology officially set sail

  "HarmonyOS NEXT", as the name suggests, it represents the next stage of Hongmeng operating system, and the biggest difference between HarmonyOS and the current HarmonyOS running on Huawei mobile phones is that the HarmonyOS NEXT system base is fully self-developed, removing the traditional Linux kernel and AOSP code, only support Hongmeng kernel and Hongmeng system applications, reducing redundant code by 40%.

  In the initial stage, in order not to affect users’ use, Huawei Hongmeng operating system adopts a dual architecture mode, which supports both Hongmeng architecture and Android architecture. Therefore, even if Huawei mobile phone users upgrade the Hongmeng system, the Android applications in it can still be installed and used normally.

  In September 2023, Huawei announced that the HarmonyOS NEXT preview was open to developers from partner companies, marking the first step towards "pure-blood Hongmeng".

  Since then, the news that the leading application vendors have launched the development of Hongmeng native applications has continued to come.

  Especially in the past two months, from Alipay, Xiaohongshu, Meituan, toSina, 360, and then to,, UnionPay,More than 100 leading companies have joined hands with Huawei in a high-profile official announcement to launch the development of Hongmeng native applications and embrace the Hongmeng native ecology.

  "Since the full launch of Hongmeng’s native application in September 2023, the development of Hongmeng’s ecosystem has been on a roll and has received continuous attention from the whole society. More and more partners have accelerated their embrace of Hongmeng, and more and more innovative talents have walked side by side with Hongmeng. The HarmonyOS NEXT ecological map has basically taken shape, and our future is becoming clearer," Huawei said.

  At the beginning of 2024, many Huawei executives have spoken one after another to "accelerate the development of mobile applications," and the "Hongmeng Ecological Thousand Sails Launching Ceremony" held on January 18 will fully sound the horn of Hongmeng’s advancement from HarmonyOS to HarmonyOS NEXT, which is no longer compatible with Android applications.

  "At that time, we will join hands with leading application partners in various vertical fields, top universities, talent training institutions, authoritative media, etc., to witness the development of Hongmeng ecologyTogether, we will open up new traffic, new business opportunities and a new future, "Huawei wrote in the event invitation letter.

Huawei’s 1,000-person team accelerates the transformation of mobile applications

  It is understood that as of the end of December 2023, more than 400 major app manufacturers have launched the development of Hongmeng native applications.

  At present, the "Hongmeng Pioneer" area of Huawei’s app store has been launched, and the area shows more than 100 apps that have taken the lead in embracing the Hongmeng ecosystem, covering travel, social networking, office,Shopping, life,18 fields, including news and information.

  It is understood that in order to speed up the mobile application Hongmeng, Huawei invested thousands of teams to help leading companies develop Hongmeng native applications. The first stage goal is to achieve the launch of the top 5000 mobile app "Hongmeng version", which can be used on mobile end points upgraded with HarmonyOS NEXT.

  According to Huawei’s plan, the HarmonyOS NEXT preview will be available to all developers in Quarter 1 in 2024. At that time, the development speed of Hongmeng’s native applications is expected to further accelerate.

  Huawei’s goal is to break through the upgrade users of the HarmonyOS NEXT developer preview version in 2024 100 million. It is reported that mobile phones equipped with HarmonyOS NEXT are already in the pipeline, and Huawei expects that by 2024, the number of Hongmeng ecological devices will reach 800 million to 1 billion.

  In the past four years, Huawei’s investment in Hongmeng ecological construction has exceeded 50 billion yuan, accounting for about 13% of its R & D investment in the same period. In the next three years, Huawei plans to invest 10 billion yuan in Hongmeng ecological partners to provide partners with resources from development to operation.

  Industry observer Techinsights recently released a report predicting that from 2024, Hongmeng OS will replace iOS and become the second largest smartphone operating system in the Chinese market.

Industrial chain welcome opportunities

  It is said that 2024 will become the first year of the original Hongmeng. The full launch of the original application of Hongmeng will create the original ecology of Hongmeng, and the entire industrial chain of Hongmeng is expected to benefit.

  At present, the entire application development market has shown a trend of the red ocean. On the one hand, the user growth dividend has declined, and both the number of users and the average daily usage time of users have approached the growth ceiling. The downward trend of application active level is obvious. At the same time, the entire mobile Internet application also presents an increasingly prominent "giant pattern". A large number of apps and many developers need an opportunity to redistribute traffic.

  "All new features such as the full-scenario’correlation ‘ability between the Hongmeng system and the ecosystem may bring traffic reshuffle and open a new track." Some app developers said.

  It is believed that in the early stage of the launch of the native HarmonyOS NEXT system, software outsourcers will mainly benefit. After the launch of the official version of HarmonyOS NEXT OS, Hongmeng application developers are expected to profit in various ways such as advertising and consumption scene drainage. The Hongmeng education and training market will also usher in prosperity. In the past, Java training demand is expected to shift to Hongmeng. Therefore, Hongmeng drives the change of the overall structure of IT development and application, and the market scale is larger and more sustainable.

  It is believed that HarmonyOS NEXT will accelerate the arrival of the native Hongmeng era, and the improvement of the application side will escort the long-term development of Hongmeng. It is optimistic about industrial chain partners, including operating system partners, application partners, and hardware integration partners.

  "Huawei has invested a lot of manpower and material resources to speed up the mobile application Hongmeng, but at present it can only cover the top enterprises. To achieve a larger-scale coverage, so that users will not feel that there are too few downloadable apps when upgrading HarmonyOS NEXT, which is inconvenient to use. It needs the assistance of software service providers and the continued efforts of a large number of Hongmeng talents." Liu Sheng, founder and general manager of Shenzhen Qianhai New Silk Road Technology Co., Ltd., said.

  Currently, class A shares,,,,And Hong Kong stock listed companiesInternational has been a deep partner of Huawei in the field of Hongmeng ecology. It is not only an independent software supplier of Hongmeng Zhilian, but also a core participant in the ecological construction of open-source Hongmeng (OpenHarmony). They are actively working with Huawei to promote the cultivation of Hongmeng talents and the construction of Hongmeng ecology.

Guosen Securities: Maintain Geely Automobile (00175) "Overweight" rating, intelligent electric hybrid car Galaxy L6 released, Galaxy L7 sales exceeded 10,000 in a row

Zhitong Finance APP learned that Guosen Securities released a research report saying that Geely Automobile (00175) "overweight" rating is maintained, and the profit forecast remains unchanged. It is expected that the net profit in 2023/2024/2025 will be 47/69/104 billion yuan. Geely Automobile is a car company that is good at late-mover. The era of new energy vehicles has arrived. Geely has actively transformed. It has successively launched heavy new products or new technologies such as geometric brand, extreme krypton brand, SEA vast architecture, and Raytheon hybrid. In the continuous efforts of trial and error, the complete set of underlying technologies and channel ecology have been improved. The transformation attitude is firm and the development path is clear. In 2023, Geely/extreme krypton/Lingke/Ruilan brands plan to launch 5/2/2/1 new cars respectively.

The report said that on September 16, 2023, Geely Galaxy’s new generation of intelligent hybrid sedan L6 was officially launched. The new car launched a total of 5 models, namely 60km pure electric battery life AIR version, 60km pure electric battery life PLUS version, 125km pure electric battery life PLUS version, 125km pure electric battery life MAX version and 125km pure electric battery life Starship version, the price range is 11.58-14 9,800 yuan. In terms of smart cockpit, Geely Galaxy L6 is combined with a full-stack self-developed full-scene AI model for the first time. The whole system is equipped with Qualcomm Snapdragon 8155 chip as standard, equipped with Galaxy NOS system, and matched with the standard 13.2-inch touch high definition central control vertical screen and 10.25-inch all-digital LCD instrument. At the same time, the car is equipped with external pickup microphones and speakers to realize innovative voice interaction outside the car. At the same time, it integrates functions such as induction unlocking, non-inductive start, and remote OTA upgrade. In terms of intelligent driving, Geely Galaxy L6 supports AEB automatic emergency braking, LKA lane keeping, and ICC intelligent pilotage system. The MAX version and the Starship version will be upgraded to "Galaxy Butler Sentinel Mode" through OTA at the end of the year, and the low power consumption will guard the body

The bank said that after the launch of Geely Galaxy L7 on May 31, 2023, the sales volume continued to rise. In July and August, the sales volume exceeded 10,000 in a row. In August, the sales volume reached 11,117 units, an increase of more than 10% compared with the previous month. The cumulative sales volume reached 30,848 units in the three months of listing. The release of Geely Galaxy L6 adopts a family language design similar to the L7 style, which further enriches the product matrix of the Galaxy series. It is a heavy product in the compact car market of the Galaxy series layout. The starting price of 115,800 yuan is also more sincere and cost-effective. At present, Geely has formed a comprehensive brand layout of Galaxy focusing on 10-200,000 mass market, Lynk & Co focusing on 20-300,000 mid-to-high-end market, and JK focusing on the intelligent high-end market above 300,000, covering a wide range of sub-segments, and the overall brand is fully new. The bank believes that Galaxy L7 has become another popular model after JK 001, which opened the prelude to Geely’s strong cycle. In the second half of the year, the company’s Galaxy series products launched powerful new products such as L6 (A-class plug-in hybrid car) and E8 (pure electric car). The JK brand launched the sedan JK 001FR, which promoted Geely Automobile’s new energy transformation to the next stage.