Recently, the news of brushing Zhejiang lap speed surprised many people. This pure electric medium and large car with a body of more than 5 meters has good strength. Many netizens said that it is very fast for a tram with a weight of 2.468 tons.
Although it is slower than Max, the gap is not obvious.
And after exploring the price, this car almost overlaps with the price of Xiaomi SU7. Therefore, before its listing, many consumers said that this car will become the biggest rival of Xiaomi SU7.
But in fact, the sales of Lectra Z10 are very touching. In February, the sales volume was only 365 vehicles, while the sales volume of Xiaomi SU7 has exceeded 20,000. Even if Xiaomi SU7 subtracts 20,000, the fraction is more than that of the Lexus Z10. It’s hard not to sigh that the sales of two cars with almost the same performance can be far apart.
Of course, everyone’s disappointment with this car is also due to the high pricing at the release place, which dissuaded many first-time consumers who wanted to buy it. Even after the introduction of the version without smart driving, it only took more than 220,000 yuan, but it was difficult to make consumers change their minds. After all, Xiaomi SU7 with social attributes was launched at that time.
In terms of details, the Z10′ s special-shaped steering wheel has also been complained by many consumers. With the price of more than 200,000 yuan and the battery from Ferrous lithium phosphate, it has dissuaded some consumers who have high requirements for charging and battery life. Compared with Xiaomi SU7, Lectra Z10 does have its advantages, but it is necessary to make this car seem to be unable to find the core population in need.
So what do you think is the failure point of Lectra Z10?
Cctv newsAccording to customs statistics, in the first four months of this year, China’s total import and export value was 13.32 trillion yuan, a year-on-year increase of 5.8%. Among them, exports were 7.67 trillion yuan, an increase of 10.6%; Imports were 5.65 trillion yuan, up by 0.02%; The trade surplus was 2.02 trillion yuan, up 56.7%. In dollar terms, China’s total import and export value in the first four months of this year was 1.94 trillion US dollars, down 1.9%. Among them, exports were 1.12 trillion US dollars, up 2.5%; Imports reached US$ 822.76 billion, down 7.3%; The trade surplus was $294.19 billion, an increase of 45%.
In April this year, China’s import and export amounted to 3.43 trillion yuan, an increase of 8.9%. Among them, exports were 2.02 trillion yuan, an increase of 16.8%; Imports were 1.41 trillion yuan, down 0.8%; The trade surplus was 618.44 billion yuan, up 96.5%. In dollar terms, China’s import and export in April this year was US$ 500.63 billion, an increase of 1.1%. Among them, the export was 295.42 billion US dollars, an increase of 8.5%; Imports reached US$ 205.21 billion, down 7.9%; The trade surplus was $90.21 billion, an increase of 82.3%.
Main features of China’s foreign trade import and export in the first four months of this year:
The proportion of import and export of general trade has increased. In the first four months, China’s general trade import and export was 8.72 trillion yuan, up 8.5%, accounting for 65.4% of China’s total foreign trade, up 1.6 percentage points over the same period last year. Among them, exports reached 5.01 trillion yuan, up by 14.1%; Imports reached 3.71 trillion yuan, up by 1.8%. In the same period, the import and export of processing trade was 2.38 trillion yuan, down 9.8%, accounting for 17.9%. Among them, exports were 1.57 trillion yuan, down 4.7%; Imports reached 810.78 billion yuan, down 18.2%. In addition, China’s import and export by bonded logistics was 1.73 trillion yuan, an increase of 15.4%. Among them, the export was 676.42 billion yuan, an increase of 23.4%; Imports reached 1.05 trillion yuan, up by 10.8%.
Imports and exports to ASEAN and the European Union increased, while those to the United States and Japan declined. In the first four months, ASEAN was my largest trading partner, and my total trade with ASEAN was 2.09 trillion yuan, up by 13.9%, accounting for 15.7% of my total foreign trade. Among them, exports to ASEAN were 1.27 trillion yuan, an increase of 24.1%; Imports from ASEAN reached 820.03 billion yuan, up by 1.1%; The trade surplus with ASEAN was 451.55 billion yuan, an increase of 111.4%. The EU is my second largest trading partner, and my total trade with the EU is 1.8 trillion yuan, up by 4.2%, accounting for 13.5%. Among them, exports to the EU reached 1.17 trillion yuan, up by 3.2%; Imports from the EU reached 631.35 billion yuan, an increase of 5.9%; The trade surplus with the EU was 541.46 billion yuan, up 0.3%. The United States is my third largest trading partner, and my total trade with the United States is 1.5 trillion yuan, down 4.2%, accounting for 11.2%. Among them, exports to the United States were 1.09 trillion yuan, down 7.5%; Imports from the United States were 410.06 billion yuan, an increase of 5.8%; The trade surplus with the United States was 676.89 billion yuan, narrowing by 14.1%. Japan is my fourth largest trading partner, and my total trade with Japan is 731.66 billion yuan, down 2.6%, accounting for 5.5%. Among them, exports to Japan were 375.24 billion yuan, an increase of 8.7%; Imports from Japan were 356.42 billion yuan, down 12.1%; The trade surplus with Japan was 18.82 billion yuan, compared with a trade deficit of 60.44 billion yuan in the same period last year. In the same period, China’ sThe total import and export of countries along the Belt and Road Initiative was 4.61 trillion yuan, an increase of 16%. Among them, exports were 2.76 trillion yuan, an increase of 26%; Imports reached 1.85 trillion yuan, an increase of 3.8%.
The proportion of import and export of private enterprises exceeds 50%. In the first four months, the import and export of private enterprises was 7.05 trillion yuan, up 15.8%, accounting for 52.9% of China’s total foreign trade, up 4.6 percentage points over the same period last year. Among them, exports were 4.86 trillion yuan, up 20.2%, accounting for 63.3% of the total export value; Imports reached 2.19 trillion yuan, up 7.1%, accounting for 38.8% of the total import value. The import and export of state-owned enterprises was 2.18 trillion yuan, up 5.7%, accounting for 16.4% of China’s total foreign trade. Among them, exports were 605.24 billion yuan, up by 13.6%; Imports reached 1.57 trillion yuan, an increase of 3%. In the same period, the import and export of foreign-invested enterprises was 4.06 trillion yuan, down 8.2%, accounting for 30.5% of China’s total foreign trade. Among them, exports were 2.2 trillion yuan, down 6.9%; Imports reached 1.86 trillion yuan, down 9.8%.
Exports of mechanical and electrical products and labor-intensive products all increased. In the first four months, China exported 4.44 trillion yuan of mechanical and electrical products, an increase of 10.5%, accounting for 57.9% of the total export value. Among them, the automobile was 204.53 billion yuan, an increase of 120.3%; Mobile phones reached 282.95 billion yuan, down 3.2%. In the same period, the export of labor products was 1.31 trillion yuan, an increase of 8.8%, accounting for 17.1%. Among them, clothing and clothing accessories were 330.46 billion yuan, an increase of 10.6%; Textiles reached 307.84 billion yuan, down by 0.8%; Plastic products reached 235.15 billion yuan, up by 12.6%.
The import price of iron ore, crude oil and coal increased and fell, the import price of natural gas decreased, and the import price of soybean increased. In the first four months, China imported 385 million tons of iron ore, up 8.6%, and the average import price (the same below) was 781.4 yuan per ton, down 4.6%; 179 million tons of crude oil, up by 4.6% to 4017.7 yuan per ton, down by 8.9%; 142 million tons of coal, an increase of 88.8%, 897.5 yuan per ton, down 11.8%; Refined oil was 13.587 million tons, up 68.6% and 4084.4 yuan per ton, down 19.1%. In the same period, imported natural gas was 35.687 million tons, a decrease of 0.3% and 4,151 yuan per ton, an increase of 8%. In addition, 30.286 million tons of soybeans were imported, up by 6.8% to 4,559.8 yuan per ton, up by 14.1%. Imports of plastics with primary shapes were 9.511 million tons, down by 7.6%, and 10.8% per ton was 10,800 yuan; The unwrought copper and copper products reached 1,695,000 tons, down by 12.6% to 61,000 yuan per ton, down by 5.8%. In the same period, the import of mechanical and electrical products was 1.93 trillion yuan, down 14.4%. Among them, there were 146.84 billion integrated circuits, a decrease of 21.1%, with a value of 724.08 billion yuan, a decrease of 19.8%; There were 225,000 automobiles, a decrease of 28.9% and a value of 100.41 billion yuan, a decrease of 21.6%.
Text/Figure Yangcheng Evening News reporter Zhang Hua correspondent Wang Shuhua Liu Qisha
It’s too difficult for children this year. Mycoplasma pneumonia hasn’t gone yet, and the flu is coming again. Some netizens complained: "When I went out in the morning, I started to have a fever and feel unwell in the afternoon, and I was infected with the flu, and the onset was quite fast." What are the symptoms of being infected with influenza virus? What medicine should I take? What situation needs to go to the hospital for treatment? The reporter interviewed relevant experts to understand the incidence of influenza and asked them to give corresponding countermeasures.
Emergency use of antiviral drugs within 48 hours of infection.
Influenza virus is mainly spread by respiratory droplets such as sneezing and coughing. Influenza spreads strongly and quickly, and people are generally susceptible, and the risk of infection in children is higher.
"On the first day of infection with the flu virus, the body temperature will rise rapidly, and the muscles of the whole body will be sore, tired and have a headache." Mai Huachao, an attending physician in the Department of Internal Medicine of Guangdong Maternal and Child Health Hospital, said, "The antiviral drug oseltamivir can be used under the guidance of a doctor. It is prime time to use it within 48 hours, which can shorten the course of disease and prevent the occurrence of severe diseases."
With the prevalence of various pathogens in the lower respiratory tract, Cen Zhenghui, deputy chief physician of Pediatrics of the Eighth Hospital affiliated to Guangzhou Medical University, pointed out that the general symptoms of influenza patients are more severe, with high fever obvious in the early stage of the disease, atypical respiratory symptoms, accompanied by fatigue, headache, muscle aches and other manifestations. Patients infected with mycoplasma pneumoniae, unlike influenza, are accompanied by typical symptoms of dry cough in addition to fever. In addition, influenza antigen, mycoplasma pneumoniae serum antibody detection, nucleic acid detection and other tests can help doctors make identification and diagnosis.
If the fever persists for more than 3 days or the cough is severe, you need to see a doctor.
On the second or third day of influenza infection, the immune cells in the body fight the virus with all their strength, and the human body may have repeated symptoms such as fever, headache, sore throat and runny nose. Mai Huachao suggested that at this time, you should rest at home and drink plenty of water to give your body the energy to fight the virus.
Generally, on the 4th day after infection, the body temperature gradually returns to normal, and symptoms such as sore throat, headache and runny nose begin to ease, but the cough will get worse. Mai Huachao pointed out: "When infants, especially those within three months, continue to have high fever for more than three days or cough is serious enough to affect rest, it is recommended to seek medical advice immediately."
After the fever has gone down, quite a few children will have cough symptoms. Mai Huachao said that if you have a dry cough, you can take some cough medicine. If you have a serious cough with phlegm, or have fever symptoms, you should seek medical advice in time. Most symptoms of influenza will be relieved within 3-7 days, but cough and physical recovery often take more than 1-2 weeks.
You can still get the flu vaccine after you get the flu.
Both influenza and mycoplasma pneumoniae can cause pneumonia. Cen Zhenghui pointed out that if the child has a fever for more than 3-5 days repeatedly, the high fever does not go away, or there is a severe cough, the doctor auscultates the rales in the lungs, and the chest film and other imaging findings suggest that the lungs are oozing, which may be pneumonia. The specific situation needs the doctor’s judgment.
Is it necessary to get a flu vaccine after being infected with the flu? Experts say that after the flu patients are cured, it is still necessary to vaccinate against different types of influenza virus infection. Although the protection of vaccine against influenza virus can not reach 100%, it can effectively reduce infection symptoms and improve recovery speed after vaccination. It is recommended to vaccinate after the fever is gone and the flu symptoms are basically relieved.
Hu Dandan, director of vaccination clinic for people with special needs in Guangdong Province of Guangzhou Women and Children Medical Center, said that usually, after 2-4 weeks of influenza vaccination, antibodies with protective level can be produced. Therefore, vaccination can have a protective effect when the peak of influenza comes in winter, and people aged 6 months and above can be vaccinated without vaccination contraindications.
"Upward vomiting and diarrhea" and "I have a stomachache all the time"
"The whole family turns to be recruited" …
Look out!
Maybe Norovirus is "doing things"
With the coming of spring.
Norovirus enters a high incidence period again.
Crowd gathering places such as schools and kindergartens.
It is a place with high incidence of norovirus infection.
After returning to school after the holiday.
Prevention and control of epidemic situation in schools and other key places is particularly important.
now
There are no specific antiviral drugs for norovirus.
The vaccine is still in the research and development stage.
Therefore, we should maintain good hygiene habits.
Do a good job of personal protection
Strengthen physical exercise and enhance resistance.
Beware of norovirus infection
If you have symptoms of vomiting and diarrhea, seek medical advice immediately!
Beware of norovirus infection
Norovirus is the main cause of human non-bacterial infectious diarrhea.
Norovirus (NV) is a group of virus particles with similar morphology and slightly different antigenicity. It mainly pollutes shellfish, fruits, vegetables and drinking water, and can cause acute gastroenteritis in humans. People of all ages are generally susceptible to norovirus, and children, the elderly and the immunocompromised are high-risk groups.
Infectious diarrhea caused by norovirus has obvious seasonality, which can occur all year round. It is high in cold season, and its incubation period is short, usually 1-2 days. The main symptoms are nausea, vomiting, stomachache, abdominal pain and diarrhea, and the average duration of symptoms is 2-3 days.
Norovirus is highly infectious, but it is a self-limiting disease.
Norovirus has strong infectivity and low infection dose, and 18-2,800 virus particles can cause infection. Moreover, the mutation speed of its virus epidemic strain is fast, and new mutant strains that cause global epidemic can appear every 2-3 years. The immune protection of norovirus can last for 6-24 months. Even if norovirus has been infected recently, the same individual can be repeatedly infected with norovirus of the same strain or different strains.
At present, the treatment of norovirus infection is mainly symptomatic or supportive treatment. Most people can recover within a week, and people who are prone to dehydration, such as children and the elderly, need special attention.
Norovirus spreads widely, so it is necessary to strengthen the awareness of non-drug prevention.
The transmission route of Norovirus includes eating food and water contaminated by Norovirus, and it can also be spread by contact between people through infected cases. Among them, shellfish such as oysters and raw fruits and vegetables are common foods that cause Norovirus infection outbreaks. Water transmission can be caused by bottled water, municipal water supply, well water or other polluted drinking water sources.
The prevention and control measures of norovirus mainly adopt non-pharmaceutical preventive measures, including hand hygiene, environmental disinfection, food and water safety control, infection case management and health education.
How to prevent norovirus infection?
01
Maintaining good hygiene and eating habits is the most effective measure to prevent norovirus infection and control its spread.
Consumers should process and prepare food according to the requirements of WHO’s "Five Points of Food Safety", that is, keep food and hands clean; Separate raw and cooked; Processed food should be thoroughly cooked and burned; Cooked food and ingredients should be kept at a safe temperature (below 5℃ or above 60℃); In particular, it is necessary to ensure that water sources and water quality are not polluted by norovirus and that food raw materials are safe. It can well prevent the infection or spread of norovirus.
02
Suspected cases should be reported in time to strengthen the treatment and management of food-borne infections.
Kindergartens, schools and other crowd gathering units or places should report to the health administrative department of the people’s government under their jurisdiction in a timely manner after discovering suspected norovirus infection, and investigate and handle the incident under the guidance of professionals. Food, raw materials, tools and equipment that may lead to virus pollution and spread should be sealed immediately, and infected patients should be treated in isolation in time.
03
Strengthen the supervision and management of food production and business units, especially the feeding units for high-risk groups.
Food safety supervision departments should formulate corresponding guidance and supervision measures for food production and business units. In particular, the necessary environmental cleaning and disinfection system should be established for canteens and catering units in schools, nurseries and pension institutions to reduce the spread and infection of norovirus.
Norovirus patients or latent infections in the food industry need to be tested negative for norovirus nucleic acid in feces or anal swabs twice in a row before they can take up their posts.
Today (28th) morning, National Cultural Heritage Administration held a conference on the major project of "Archaeological China", and reported the new archaeological discoveries from Hubei, Yunnan, Wenzhou and Kaifeng. At the same time, National Cultural Heritage Administration also reported the progress of archaeological work in the first to third quarters of 2022.
Among the newly notified discoveries of major archaeological projects in China, a new fossil of an ancient human skull — — "Yunxian people" No.3 skull.
△ The middle part of the picture is a semi-unearthed skull fossil.
According to reports, on May 18, 2022, the fossil was first exposed, the skull was well preserved, there was a small amount of cement on the surface, the skull was full, and the eyebrow arch was obviously raised. It is the most complete homo erectus skull fossil found in the inland of Europe and Asia so far. The newly discovered skull fossil "Yunxian Man" No.3, about 1 million years ago, is in the middle and key link of the evolution of ancient humans in Eurasia for nearly 2 million years. It is an important fossil evidence for exploring the emergence and development of human beings in East Asia and testifying the human history of China for millions of years.
At present, the lower part of the skull fossil is still in the original soil layer, and the right side is partially embedded in the south wall. Subsequently, the extraction and restoration plan will be formulated, and the multidisciplinary comprehensive cross-cutting research on the site will be carried out simultaneously.
Among the latest discoveries of major archaeological projects in China, there are also architectural relics of the Han Dynasty found at the Hepuosuo site in Kunming, Yunnan Province, and a large number of mud seals and bamboo slips have been unearthed, which provide clues for finding the county governance of Yizhou County located in the Western Han Dynasty and are an important demonstration of the formation and development of a unified multi-ethnic country. The ruins of Zhouqiao and Bianhe River in Kaifeng, Henan Province, are a microcosm of the historical evolution of Kaifeng city from the Tang and Song Dynasties to the Ming and Qing Dynasties. They are of outstanding universal value for studying the structural layout of Tokyo City in the Northern Song Dynasty and the history and culture of the Grand Canal, and are of great practical significance for protecting and inheriting the Yellow River culture and promoting the construction of the Grand Canal cultural belt. The ruins of Wenzhou ancient port in Zhejiang Province have found the ruins of ancient city water and Luchengmen buildings, docks, plank roads, dry-railing buildings, wells and other relics, which are huge in scale and complete in system, vividly reappearing the prosperity of Wenzhou port in the Song and Yuan Dynasties, and are the historical witness of the ancient maritime Silk Road in China.
In addition, National Cultural Heritage Administration introduced that from the first quarter to the third quarter of 2022, 18 major research projects of the "Archaeological China" have been promoted as a whole, and 254 active archaeological excavation projects have been systematically implemented, and the fifth stage of the research on the origin of Chinese civilization (2020 — In 2024), we will further advance and demonstrate the historical context of the development of Chinese civilization.
(CCTV reporter Tian Yunhua, Zhang Leilei, Yan Hong)
In order to speed up the green transformation of agriculture and promote the rural ecological revitalization, the Ministry of Agriculture and Rural Affairs recently issued the Guiding Opinions on Promoting the Construction of Ecological Farms, which made it clear that by 2025, 1,000 national-level ecological farms will be built in China, 10,000 local ecological farms will be built in various provinces, a number of modern and efficient ecological agricultural market players will be selected and cultivated, a number of technical models for ecological agriculture construction will be summarized and popularized, and a set of supporting policies for the development of ecological agriculture will be explored, so as to continuously increase the supply of green and high-quality agricultural products and continuously improve agricultural quality.
The Opinions put forward four key tasks to promote the construction of ecological farms.
The first is to cultivate a number of eco-agricultural market players. Organize leading enterprises, cooperatives, family farms and other voluntary declarations, conduct comprehensive evaluation through expert evaluation and on-site evaluation, and select a number of eco-agricultural market players. Guide the selected subjects to give full play to their own advantages, popularize and apply standardized eco-agricultural technologies throughout the process, improve the environmental quality of the producing areas, implement green and low-carbon recycling production, and build a green ecological brand.
The second is to promote a number of eco-agricultural technology models. Encourage ecological farms as the main body, popularize and apply the conservation technologies of cultivated land quality protection and improvement, pollution remediation, chemical fertilizer and pesticide reduction, organic fertilizer substitution, biological control and other technologies, the construction technologies of pastoral ecosystems such as ecological ridges, ecological ditches and ecological corridors, the resource utilization technologies of agricultural wastes such as crop straws, livestock manure and waste plastic films, and the green collection and storage technologies such as clean processing, energy-saving storage and low-carbon transportation of agricultural products, and improve the technical specifications of ecological farms.
The third is to explore a set of eco-agricultural support policies. Focusing on eco-farms, this paper explores soil fertility compensation policies focusing on straw returning, organic fertilizer application and subsoiling, environmental compensation policies focusing on chemical pesticides reduction and efficiency increase, livestock manure emission reduction and pollution reduction, and agricultural film recycling, low-carbon compensation policies focusing on methane emission reduction in rice fields, nitrous oxide in agricultural land and methane in animal intestines, and supporting policies such as technology priority promotion, expert priority service and financial priority support.
The fourth is to build a set of ecological agriculture monitoring system. Supervise the eco-farm to establish ledgers, check the ledgers of chemical fertilizer and pesticide reduction, comprehensive utilization of straw, and resource utilization of livestock manure, sample and test the water environment, soil environment and agricultural product quality of the eco-farm, comprehensively analyze the input-output benefits, sustainable development capacity and corporate social responsibility performance of the eco-farm, strengthen the follow-up evaluation of the eco-farm, feed back the evaluation information in time, and establish an incentive and restraint mechanism.
Movie network news On 26th, Jo Yeo-jeong, a South Korean actress, said that she had recently received an offer to star in a new film and was actively discussing it. The film is the latest work of the production team and tells the romantic love story of working women.
Director Baum-sik Jeong, who directed a series of films, will direct the tube again this time. Korean media had previously revealed that Jo Yeo-jeong had joined My Wife’s Everything 2, which was later proved to be misinformed. Jo Yeo-jeong is expected to join Working Girl, which is expected to start shooting in February next year.
Jo Yeo-jeong has now decided to join director Jin Dayu’s partner Song Seung Heon, who is expected to stage 19 forbidden erotic dramas, and Seung-yong Ryoo, who is a remake of a French film released in 2011 by the director of "Test to Death", telling the story of a mercenary ‘ Ruxun ’ And the intern who rescued his kidnapped wife ‘ Taijun ’ Between the dangerous peer stories.
CCTV News:In the past "May Day" holiday, people’s willingness to travel was strong, consumption enthusiasm was high, and the consumer market maintained rapid growth. Holiday economy has become an engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. How hot is the consumer market this holiday? Next, we intuitively feel this heat through several sets of data. First of all, let’s look at the business big data of the Ministry of Commerce. The monitoring shows that during the "May 1" holiday this year, the amount of daily necessities in the national consumer market was stable and the consumption transcripts were bright.
According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 18.9% year-on-year. Among them, the sales of petroleum products and automobiles increased by 24.4% and 20.9% respectively. Sales of communication equipment increased by 20.1% year-on-year. Home appliance sales increased by 13.9% year-on-year. The passenger flow and turnover of national demonstration pedestrian streets increased by 121.4% and 87.6% respectively. The consumption of catering and leisure continued to be hot, and the sales of key catering enterprises increased by 57.9% year-on-year.
The quantity of daily necessities is sufficient and the price is stable. According to the monitoring of business big data, there are sufficient stocks of grain, oil, meat, eggs, vegetables and fruits in 100 large-scale agricultural and sideline products wholesale markets nationwide.
This year’s "May 1" holiday consumption report card is eye-catching, seasonal, quality and upgraded goods are sold vigorously, featured, diversified and experiential service consumption is widely favored, and innovative, intelligent and convenient new consumption is booming.
Chen Lifen, a researcher at the Institute of Market Economy, the State Council Development Research Center:Holiday economy activates consumption potential, which greatly boosts consumer confidence and improves market expectations, indicating that China’s endogenous consumption power is accelerating. Holiday consumption has become an important engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. The popularity of holiday consumption has released a positive signal that China’s economy is continuing to recover.
Tips: This article is about 3,879 words, and it takes 9 minutes to burn the brain. Wang Yingli, a journalist who thinks about chopsticks, sent it in Beijing.
From the semantic point of view, dark logic corresponds to bright logic, that is, something that can be seen at a glance, but it is difficult to understand if no one says it. For example, a deer is called a deer, which is bright logic, while a deer is a horse. At a certain moment, it is called a "horse" instead of a "deer", which is dark logic.
Take the steps at the entrance of a restaurant as an example, if there are several more steps, the obvious logic is called "step by step promotion", but if the store doesn’t know how to trigger the momentum of step by step promotion, it will fall into a dark logic dilemma. Professional investor Xiong Bin said, "If the steps at the entrance are higher than 4, the traffic will be reduced by 30%", and there are radicals, such as "Le Jie", who thinks that "there is one more step at the entrance of the store, and the passenger flow will be reduced by 10%.
What are the dark logics of the catering industry?
In a sense, the dark logic of catering affects the development of stores. In the development of physical stores, the first thing to do is to talk about traffic.
1) The higher the steps at the door, the worse the business.
A few years ago, the top floor coffee opened in the community and office area was popular for a while. We once visited a top floor coffee brand, which was opened between the community and the office building. When customers arrive at the store, they need to walk up more than ten or twenty steps, then walk into the community on the second floor, then take the elevator, and then go upstairs to the store. This kind of store has a lot of punching information, but the actual passenger flow is very small. It is difficult to go to the second time almost once, perhaps because the road is too detour.
There are also some shops on the first floor that have been raised, with seven or eight steps or a small slope. The shops are high above the customers’ heads and look very imposing, but their practicality is poor. It is easy to fall and sprain their ankles, and customers are tired when they walk up. In addition, it is not convenient for suppliers to deliver goods. Therefore, there is a saying in geomantic omen that "a high platform and steep slopes are beyond the ordinary people’s control". If you do well, you will be lucky; if you don’t do well, you will be terrible. It’s so extreme.
For shopping malls, why are all cheap and affordable underground, but the upstairs is a big restaurant? The detour logic is also applicable, because the upstairs is difficult to walk, so we can’t rely too much on the flow of people, which will inevitably lead to the difficulty of getting along with low-profit catering brands in high-rise buildings, while the underground goes downhill first, with less psychological pressure on customers and more people, but the better position is on the first floor.
The more convenient it is for customers, the better the traffic. By the same token, adding a door when the door is open will reduce the number of customers by half.
2), Jinjiao silver grass belly, the god of wealth is not in the middle.
Jinjiao’s silver-edged grass belly and corner shops are better and more expensive. This should be regarded as a clear logic, because everyone is talking about it. The scenery in the middle is good, but it is surrounded by the front and back, which is really not conducive to the new store to attract passengers.
3) The width of the street is directly proportional to the number of passengers.
The street refers to the road in front of the shops. The wider the road, the more leisurely the pedestrians are, the narrower the road is, the faster the pace of pedestrians will be, and the pace will affect the subconscious mind, which will lead to lower consumer demand. This is the general knowledge of consumer psychology. In addition, under the viaduct, straight into the street, pedestrians in a hurry, these are all fierce in Feng Shui.
4) Fit is very important, retail to retail and catering to catering.
A street is surrounded by hardware stores and grocery stores, and suddenly there is a noodle restaurant in the middle. The business of this store is generally not very good; There are fruit stalls, vegetable stalls and vegetable markets next door. Although there are a lot of people, it is not suitable for opening restaurants, because they are just people, not passengers. Fresh food places are gathering places for cooking people. They have low demand for going out to eat, and there are a lot of people, and the rent is expensive. If people can’t be converted into passengers, it doesn’t make much sense to have more people.
But if you open a pancake shop, a steamed bun shop, a pot-stewed restaurant and a snack bar near the vegetable market and fresh food shop, it is ok, because retail is retail, buying food belongs to retail, and the steamed bun shop strictly belongs to retail. It is a side event for people who go home to cook to buy steamed buns as a staple food and buy fried chicken legs for their children. Consumption is to cater to human nature and people’s hearts, and it is easier to do side events.
The same is true for catering.
5), it’s not that old brands don’t go to new business districts, and it’s not that veterans don’t touch many transfer stores.
"New" means change. Old brands bring their own traffic, so they can go to new business districts. After all, there are many preferential policies, but most new brands don’t have the strength to keep stores, so they can’t go to new business districts.
For stores that are transferred many times in a short period of time or within a year, even if the location is good, it is best not to touch them. Conversely, there are very few stores transferred in the business circle, which also means that this business circle is very valuable.
6) Carefully open stores under big trees and places with isolation belts.
It is good for passers-by to enjoy the cool under the big trees. The big trees will block the facade signs, and deciduous soil will breed mosquitoes. At the same time, the existence of big trees will narrow the streets, which is unfavorable in general. If the isolation belt is added, customers will have to detour to get there. This is the same as adding steps and adding a door. In fact, it is an anti-consumer behavior.
Don’t worry if you don’t understand dark logic. Strength can solve most problems.
Once again, the clear logic is that wine is not afraid of the depth of the alley, while the dark logic is that "once the alley is deep, the wine will not smell."
1), light and dark logic are two sides, and it is fundamental to find the bottom of dark logic and bright logic.
From the point of view of "wine and alley", we can see that the logic of light and the logic of dark are two sides of one body, which is right in any way. For example, it is an "axiom" for Jinjiao’s Yinbian grass belly, but some people can casually cite the case that it is located in Jinjiao, and for example, there are one more step and the passenger flow is 10% less. Then why do so many people rent stores with steps and stairs? Why are so many stores with seven or eight steps so hot?
It’s like saying that you can’t drink raw water and you will have diarrhea. At this time, someone will jump out and say, I’ve seen someone who drank raw water all his life and lived to 99 years old, but the health expert can’t live to 50 years old …
The question is: what reversed the dark logic? From the perspective of drinking raw water, it may be determined by personal physique, immunity, age, living habits, living structure, etc. That is to say, any dark logic can be reversed, but it is conditional and there are still many conditions. Therefore, what smart people look at is not the case, not what happened, but the conditions behind the case and what supported this case.
2), don’t understand the dark logic is not the original sin, the inability to turn over is.
In the catering industry, Jinjiao is the best store location, so will it win if it is opened in Jinjiao? Not necessarily. Jinjiao is a resource. For example, if you want to buy apples and a catty of apples is 3 yuan, then if you have one million dollars, can you buy the best apples? Not necessarily, because you can also buy more and worse inferior apples. Obviously, success or failure is related to resources, but the algorithm about resources (utilization rate/conversion rate/input-output ratio, etc.) is the final key.
For example, suppose that one more step will reduce the passenger flow by 10%. A store has five steps, and it can earn 1000 yuan in one day of normal operation, while the five steps will reduce the passenger flow by half, and the income is only 500 yuan. In this context, we assume that the resource transformation ability of store A is 1.
Another store B is the same as Store A, but it has six steps.
Generally speaking, the income of store B should be lower than that of store A, but if the resource conversion ability of store B is better, assuming it reaches 3 (such as better taste, stronger brand power, better reputation, better service level, etc.), then the income of store B will be 1,200 yuan. Although the steps are higher and there are more obstacles, it can completely explode store A because of its stronger resource conversion ability.
On the other hand, Store C is located in Jinjiao, but the store’s reputation is not good, the products are average, and the price is expensive. The waiter keeps a straight face all day, and its resource conversion ability is not even 1. Once it is lower than 1, the managers are unaware of the problem, and this value will inevitably continue to decline, from below the decimal point to a negative number, which will eventually lead to the decline of the store.
Further, if dark logic is inferior, such as poor location, ignorance of management, etc., but what is done is done, then it depends on the ability of resource transformation, such as poor flow of people, so is there a drainage tool and can it improve consumption stickiness? For example, if you don’t know how to operate and can’t serve, can you sign up for a class, read a book, find an expert diagnosis to improve the value of the next store, improve the viability of the store, etc., and then win by improving the ability to transform resources?
For example, the store can only attract 100 guests a day in the early stage, but because of the later renovation and construction of two steps, 20% of the guests were dissuaded, and only 80 guests came every day. In the later stage, the store can attract 200 guests a day by doing word of mouth, improving product strength and brand strength, etc., even if it still dissuades 20%, but because of the large base, there are still 160 guests at this time, and in the later stage.
The early resources determine the starting point, and the late resource transformation ability determines the ceiling and the possibility of breaking it.
At this point, two key words can emerge in our minds: one is resources and the other is resource transformation ability. There are many dark logics hidden in these two aspects. If resources and resource transformation ability are integrated, then it is also a problem not to understand dark logic. For example, if you obviously have strong strength, why should you look for a problematic position? Therefore, knowledge, management and savvy are very important. Knowing dark logic can save you a lot of things, but if you don’t understand it, it’s okay. You can do more re-sales, communicate with customers and improve your resource transformation ability in time.
From the perspective that dark logic affects management and early and late development, Chopsticks Thinking (www.kwthink.cn) has a profound insight that you will be relaxed if you know a lot of dark logic, but what really plays a decisive role is the ability to transform resources.
For example, from the perspective of dark logic, dark logic says that "the alley is deep, and the fragrance of wine is useless", but if you have a strong ability to transform resources, you can change this situation and realize that "the fragrance of wine is not afraid of the depth of alley", but we must understand that it is not that the fragrance of wine is not afraid of the depth of alley, but that we can get customers through a series of reforms and efforts.
In the case of catering, resource transformation ability is telling us that, regardless of the turbulent dark logic, the later resource transformation ability determines the ceiling. With the deepening of business, the boss can figure it out. If I have strong resource transformation ability, then considering the dark logic, such as better resources and stronger resource transformation ability, brand development can have higher benefits and efficiency.
From a theoretical point of view, many people should be able to understand that the so-called dark logic is actually consumer psychology, covering transaction cost theory, human nature research and supply and demand theory. For example, steps and isolation belts are obviously lazy customers, and Jinjiao Yinbian grass belly is actually a bear breaking corn+human curiosity. People always think that better is ahead, but because of laziness+not eating grass again, they go back to another Jinjiao Yinbian. The answer is that the brand should be strong, and there are obvious steps, but customers are willing to take the initiative to overcome difficulties; It is obvious that there is a queue for N hours, but customers just can afford to wait.
The complexity of human nature and commercial competition are interactive. When personal subjective brand goodwill and suitable product solutions are put together, the transaction is reached. Brands should understand customers, understand customers’ psychology, and have strong products and brands. With competitive power and competitive advantage, consumption flywheel comes into being. Therefore, resources determine the early stage, and the ability of resource transformation determines the late stage, which is also the ceiling of the brand and the hammer to break the ceiling.
Original title: "If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know? 》
Vaccine is a biological product for preventing and controlling the occurrence and prevalence of infectious diseases, and it is of great significance to protect human health. The reporter learned from National Medical Products Administration that at present, China is the largest vaccine producer in the world, with 45 vaccine manufacturers, which can produce 63 kinds of vaccines and prevent 34 kinds of infectious diseases, with an annual production capacity of more than 1 billion doses. It is one of the few countries and regions in the world that can solve all planned immunization vaccines on their own.
Taking children’s vaccines as an example, at present, China’s children’s immunization program covers 12 vaccine-preventable diseases, basically covering all key vaccine types recommended by the World Health Organization, and individual vaccines such as Japanese encephalitis are included in children’s immunization programs before other countries and regions. Since the implementation of immunization program in 1978, the R&D and production capacity of vaccine manufacturers in China has been continuously improved, and polio caused by wild strains has been eliminated, and diseases such as hepatitis B, measles, diphtheria, pertussis, tetanus, tuberculosis and Japanese encephalitis have been controlled. In particular, domestic inactivated enterovirus 71 vaccine (hand, foot and mouth disease vaccine) and recombinant hepatitis E vaccine are the first in the world.
However, many parents still hesitate when choosing to vaccinate domestic vaccines. "There is no obvious difference between domestic and imported vaccines in terms of quality standards, safety and use." Wang Huaqing, chief expert of China CDC, said that both domestic vaccines and imported vaccines must strictly follow the requirements of the State Drug Administration, strictly carry out pre-marketing clinical research, and the production meets GMP requirements. Each batch of vaccines can only be put on the market after passing the strict batch issuance inspection. Judging from the current domestic vaccination situation, domestic vaccines account for more than 95% of the actual vaccination in the country.
"Before the vaccine is put on the market, it is necessary to implement a strict batch issuance system, which is an important barrier in the process of vaccine delivery and circulation, that is, the drug inspection agency should inspect and review its data according to the standards, which is equivalent to adding another weight to vaccine safety besides ordinary drugs ‘ Insurance ’ 。” Wang Youchun, vice president of China Institute of Food and Drug Control, said that as early as 2006, China had managed the batch issuance of all vaccines. At present, among the more than 190 member countries of the World Health Organization, only more than 30 countries have the full supervision function of vaccines recognized by the World Health Organization.
At the same time, in order to understand the quality status of vaccines on the market, find out quality problems and hidden dangers, and take corresponding risk control measures in time, since 2008, the national drug regulatory authorities have carried out evaluation sampling tests on some vaccines every year, that is, the vaccine products are selected from three aspects: production, circulation and use for quality inspection and result analysis. Statistics show that at present, China issues about 5000 batches and 700 million dosage units of vaccines every year. From 2006 to 2017, a total of 317 batches of unqualified vaccines were refused, with about 19 million people. Judging from the sampling inspection, the country has sampled 944 batches of vaccine products since 2008, with a qualified rate of 99.6%.
In fact, China’s vaccine management not only follows the most stringent standards, but also the formed vaccine supervision system has passed the evaluation of the national supervision system of the World Health Organization. "This assessment is not only a comprehensive consideration of the ability of a national vaccine regulatory agency, but also the basis and premise for vaccine manufacturers in this country to apply for WHO product pre-certification and enter international procurement channels." For example, Wang Youchun said that domestic vaccines such as live attenuated Japanese encephalitis vaccine produced by Chengdu Institute of Biological Products, oral type I and type III polio vaccine produced by Beijing Beishengyan Biological Company, influenza vaccine produced by Hualan Biological Company and inactivated hepatitis A vaccine produced by Beijing Kexing Biological Company have successively passed the product pre-certification of the World Health Organization, and have been successively purchased by UNICEF and Global Alliance for Vaccine Immunization for disease prevention and control in other countries.
With the increasingly strict supervision, in recent years, the quality standards of vaccines listed in China have reached the requirements of the World Health Organization for vaccine products, and the key indicators of some varieties are even higher than those in Europe and America. Wang Youchun said that at present, China has established a coverage vaccine "research and development — Production — Circulation — "Vaccination" has a complete vaccine supervision system, legal system and standard management, a scientific and rigorous vaccine registration and approval system has been established, and good manufacturing practice, which is in line with the international advanced level, and strict quality management standards for drug business have been implemented. (Economic Daily-China Economic Net reporter Ji Leilei)
