分类： bb

Tianyancha App shows that recently, Shanghai Wanda Hotel Investment Co., Ltd. has undergone a number of industrial and commercial changes. The former wholly-owned shareholder Dalian Wanda Commercial Management Group joint stock company withdrew, and Beijing Yinglang Commercial Management Co., Ltd. was newly added as a wholly-owned shareholder. The legal representative of the company was changed from Zhang Jing to Zhao Yong. It is worth mentioning that a few days ago, the company increased its capital by about 1.33 billion yuan in debt, and its registered capital increased to about 1.38 billion yuan. Shanghai Wanda Hotel Investment Co., Ltd. was established in October 2012, and its business scope includes various engineering and construction activities, tobacco product retail, food management, asset management, and hotel management.

Transfer from: Huaibei News Network

On May 15th, 2023, Haval’s "Xiaolong" was officially listed, which was praised by the industry. Its high popularity, although it has long been commonplace for Harvard, has been more than three years since the launch of the last explosive product-"Big Dog".

In the following three years, due to the "mask problem", the automobile market environment changed, which brought opportunities and challenges to many OEMs. For Harvard, which once dominated the home SUV market, it brought more challenges.

"Xiaolong" has seen the growth point of sales for the Harvard brand, just like "a long drought meets sweet rain"; rightGenerally speaking, it is regarded as a powerful medicine to reverse the current decline.

In the view of "Great Wall People", the significance of Xiaolong is particularly important.

How important is Xiaolong? Is it a strategic vehicle that continues to write the brilliant brand of Haval, or is it a passer-by in the process of brand development? In response to these questions, the author recently communicated with Qiao Xinyu, Executive Deputy General Manager of Harvard Brand Marketing.

Interviewee:Qiao Xinyu, Executive Deputy General Manager of Haval Brand Marketing of Great Wall Motor

Interviewer:Netcom Huo Hongwei

Interview time:2023.05.24

Interview location:Beijing Yizhuang

In the domestic passenger car market, SUV products have enjoyed a 45% share for many years, and the sales of compact and intermediate SUVs account for half of the overall SUV market. It can be said that whoever can dominate this market segment will have the absolute right to speak in the new car market.

Haval H6, which has been the top seller in the same market for 9 years in a row, has created the dominant position in this market segment, and Haval has become synonymous with and guarantee for hot-selling SUVs.

In the second half of 2020, another explosion of Haval was born, and "Big Dog" became another divine car after H6. The tough appearance and a certain degree of cross-country ability make the big dog fill the gaps and shortcomings in Haval’s "H series", thus forming a pattern of "H6 and the big dog" fighting the world with two guns. It is this strategy that has made the highlight moment of Harvard brand.

However, the success of Xiao He also played havoc.When the "H Series" and "Dog Series" were promoted at a high speed, the shortcomings of Haval’s product line were exposed, that is, excessive dependence on the fuel technology route. In the post-epidemic era, competing products were given an opportunity, ending Haval H6′ s record of dominating the list for 100 consecutive months.

In this regard, Qiao Xinyu said, "The Harvard brand has two key tasks this year, one is the transformation of new energy; The other is the universalization of core technologies. "

There are two products listed this time, Xiaolong and Xiaolong MAX, and the price covers the range of 130,000-170,000 yuan. Among them, Xiaolong MAX, which is the first product of Haval to adopt Hi4 electric four-wheel drive technology, is equipped with a coffee intelligent driving system and a coffee OS intelligent cockpit, presenting an all-round new feeling for drivers and passengers from the indoor environment, driving safety to driving experience.

This is of course due to the technical advantages provided by the new energy platform, and it is also a state that traditional fuel vehicles can’t reach.

"It is no exaggeration to say that it is now’ to lift the power of the group and help Xiaolong’." Qiao Xinyu introduced to the author.

This seems to have some feelings when Wei WEY brand was founded, but it is not the same. For Wei WEY, at that time, only the brand itself was rushing forward, but now the Xiaolong series is working hard from top to bottom.

Hi4 is only launched now, and there is a certain time interval with competing products. Is it because the Great Wall has no new energy technology reserve?

Of course not. It’s just that the strategy adopted before is to hold high and fight high, which is quite a bit "high and low", but it ignores that arming its own product base is the key point to win the current battle. Due to the delay in making up his mind on the new energy strategy, Harvard suffered a bitter fruit.

"And now is to putGood technology+good price+good quality control, decentralized to Harvard’s main sales and hot-selling products, really benefiting more consumers. "Qiao Xinyu said very frankly, and I believe this is also the consensus of Harvard and even Great Wall Company.

In addition, the Great Wall is famous for its involution, which can be confirmed by looking at the previous product lineup. Only in the Haval system, there are more than 10 compact SUV products. Such a fine division can not provide accurate solutions for users’ diversified car needs, but more is to test consumers’ professionalism in product cognition. This is of course not the original intention of formulating strategies, but it is indeed a good intention to do bad things.

In fact, this situation has also occurred in other business lines of Great Wall Motor, not only in the Haval system.

For the planning of Harvard products later, Qiao Xinyu gave an accurate reply.Do subtraction”。

Haval will insist on walking on two legs, one of which is the fuel product line, mainly focusing on the "H series+big dog series" with H6 as the main part; The other is the "Dragon Series" new energy product line with Xiaolong as the main force. Fuel vehicles mainly focus on the range of 90,000-130,000 yuan, while the new energy product line will cover the range of 130,000-200,000 yuan. At the same time, in order to avoid fighting within the product, we should also make a clear distinction in product style and tonality, and promote it in the same price range and market segment with the combination of "urban SUV+ hard off-road", which really benefits consumers with different car needs.

In terms of product planning, there will be three fuel vehicles worth looking forward to this year, one is the new H5 and the other is the new H9. In addition, the H6, which has been redesigned in the middle period, will be launched in the third quarter of this year, and the new car has been greatly adjusted and upgraded in appearance, interior and power.

For Haval, H6 has the experience and advantages of being a champion, so this model will continue. As for the naming rules, Qiao Xinyu also gave a clear answer that H series products will not be renamed easily in the future. "The product sequence is inherited. Some of the new names once seemed to win traffic in the short term, but in fact they lost their brand value, which was not worth the candle. "

Qiao Xinyu said that Harvard has been combing and adjusting the product line of oil trucks so far this year. In the future, each market segment will be controlled in two models, and the two models should have very obvious category differences.

At the level of new energy products, a hard-core off-road product will be released in the follow-up of the "Dragon Series" model. The whole vehicle has a tough shape, which is obviously different from the Xiaolong series. However, Hi4, coffee intelligence and intelligent driving are the standard of Harvard’s new energy products in the future, which is worth looking forward to.

Will consumers in the future see both oil vehicles and new energy vehicles in a Haval 4S shop?

The answer is no.

Qiao Xinyu’s explanation is that Harvard should be built separately.Network, mainly "4S+2S", mainly sells "Dragon Series" models. "It is a proven truth that a store does not sell two products (fuel vehicles and new energy vehicles are not mixed). The location of the new energy store will be controlled at a linear distance of about 5 kilometers from the traditional oil car store. This is also to avoid internal consumption. "

"Will you consider the city exhibition hall?" I asked.

"At least not this year. We have calculated an account. Take Shangchao Store as an example. The initial investment of a store is at least 10 million yuan. Assuming that the gross profit of a dealer’s car is 10,000 yuan, then this store needs to sell 1,000 cars a year, and it is almost impossible to sell more than 80 cars every month. " Qiao Xinyu said, "The market situation is very severe this year. It is better to do product research and development with this money, and it will be more practical to give back to consumers."

It is estimated that by the end of this month, the number of distributors of Haval New Energy Network will exceed 200. At the same time, this year, the Haval brand will also expand its previous sales blank market.

Qiao Xinyu said that this year’s "new energy vehicles going to the countryside policy" is an opportunity for some car companies, especially products in the range of 100,000-200,000 yuan. Consumers in this part of the region are more "buy-and-buy" users, and the further down the market, the more users buy-and-buy. For Harvard new energy products represented by "Xiaolong", it provides opportunities for the brand to take off again.

Another point, Qiao Xinyu knows very well, is the professional ability of automobile terminal sales. They are brand spokespersons who face consumers directly, and their performance is a key factor in users’ final purchase decision. After all, the "arms race" between brands makes the product strength at a relatively high level, and the final competition is the professionalism of communication with consumers.

In the second half of this year, Haval will focus on the professional ability and operational ability of terminal distributors. Start the "decisive terminal" project, and conduct an all-round "big contest" on the improvement of sales process, the assessment of process indicators, and the practice of sales speech.

Qiao Xinyu said that in this era, the living environment of dealers has changed. In the past, it was "the best way to make money is to lie down, and it is too tired to bend over to make money, but not to stand up to make money"; Now the competition is intensifying, which is a great challenge for the first-line dealers. If you can’t do well in one brand before, you can choose to try your luck in other brands, maybe it’s ok. But now is the era of product hard-core competition, and consumers who enter the store know technology and products everywhere. Therefore, salespeople who are fighting in the front line are required to improve their competitiveness in order to keep up with the rhythm of the times.

Write at the end:

When the author asked whether the current order of Xiaolong series met the manufacturer’s expectations, Qiao Xinyu replied: "At present, there are many opponents, and consumers are also waiting to see. The four-wheel drive performance, two-wheel drive energy consumption and natural safety of four-wheel drive brought by Hi4 will help consumers tend to Xiaolong series in repeated comparisons. "

Haval’s previous glory was based on no rivals, but now it has entered the field of new energy and become rivals everywhere. After equal rights in technology, what the market finally presents is "fighting for products, fighting for prices and fighting for services".

Thanks to the Hi4 technology of the Great Wall, Xiaolong series products will bring the performance of "four-wheel drive performance and two-wheel drive fuel consumption", which also breaks the pain point of vehicles that have been plaguing four-wheel drive models.

Can Xiaolong lead Harvard to take off again? It depends not only on the strength of one’s own internal strength, but also on the overall environment of the market. At least for now, we see that it is on the runway and ready to take off.

A few days ago, Netcom learned from the official that seven new cars of BYD Tang family were listed, and the price range was 249,800-309,800 yuan. The Tang family’s all-engine high-value series, which is composed of Tang EV Champion Edition, Tang DM-p Champion Edition/God of War Edition and Tang DM-i Champion Edition for 200KM, still adopts the extremely imposing Longyan aesthetic design language, and comes standard with FSD variable damping suspension system. The high-end models are also equipped with Yunnian -C intelligent damping body control system and CCT comfort control technology.

(Tang EV Champion Edition)

(Tang DM-p Champion Edition)

In terms of appearance, the Tang family’s all-engine high-value series still uses the representative aesthetics of the dynasty, and adds new silver glaze white, glacier blue car color and 20-inch and 21-inch new styling wheels. At the same time, Tang EV Champion Edition, Tang DM-p Champion Edition/God of War Edition also added a new Chinese knot taillight shape, which is highly recognizable after lighting.

(Tang DM-p Ares Edition)

It is worth mentioning that the Tang DM-p Ares Edition uses silver sand and black color inspired by armor, and is equipped with high-performance golden yellow 6 piston calipers, black painted multi-spoke wheels and matte black logo. Exclusive appearance kit. In addition, the interior of the new car is covered with black high-grade suede seats, door panels, central control armrest boxes, car ceilings, etc., and a leather steering wheel is adopted.

(Tang DM-p Champion Edition Interior)

In the interior part, the Tang family provides a brand-new lotus rhyme gray interior color scheme, which is inspired by the most popular China color in the prosperous Tang Dynasty, showing the charm of China. At the same time, the interior of the new car is wrapped in a larger area of soft leather, which is matched with INS craft ornaments to further enhance the visual and touch texture of the cockpit. In terms of space, the car still offers 6-seat and 7-seat layout options.

(Tang EV Champion Edition Interior)

In terms of intelligence, the Tang family’s all-engine high-value series comes standard with unlimited enjoyment of the intelligent cockpit, which not only has a built-in DiLink(5G) intelligent network connection system, but also has situational modes such as nap/baby mode, as well as intelligent voice interaction system and full-scene digital keys that support the functions of continuous dialogue, visible speaking, interruption at any time, and four-tone zone awakening. In addition, the new car also comes standard with DiPilot intelligent driver assistance system which can realize L2+ intelligent driver assistance function.

In terms of comfort configuration, Tangjiazu’s all-engine high-value series comes standard with 12-speaker HiFi-class customized Dana audio, ventilation/heating/electric adjustment of the main and co-pilot seats, 31-color atmosphere lights, bacteriostatic modules and steering wheel heating. The big six-seat version is also equipped with high-end comfort configurations such as ventilation, heating and 10-point massage in the middle row. Convenient configuration, it comes standard with electric tailgate, 220V AC socket in the car, 50W mobile phone wireless fast charging and 6kW mobile power station.

In terms of power and battery life, the two-wheel drive version of Tang EV Champion Edition has a cruising range of 730km, and the four-wheel drive version is equipped with a super intelligent electric four-wheel drive system. The zero-speed acceleration only takes 4.4s, and the whole system can also achieve a maximum DC fast charging function of 170kW, charging for 10 minutes. The longest battery life is 173km.

Tang DM-p Champion Edition/Ares Edition is equipped with DM-p King Hybrid System, and also equipped with differential lock. The acceleration time of zero hundred is 4.3s, and the comprehensive battery life is over 1000km；. Tang DM-i Champion Edition is equipped with DM-i super hybrid technology, and a long battery life version with a pure battery life of 200km is optional. Under comprehensive working conditions, the fuel consumption per 100 km is only 5.5L, and the comprehensive battery life reaches 1,100 km.

(Photo/Text Netcom Zhang Xiaoyi)

　　[PConline application] Tik Tok has launched the PC version, so we can happily brush Tik Tok in the computer. Not to mention, it’s not bad to brush Tik Tok in the computer. Come and try it.

Similar to the web version of the PC stand-alone client

　　The PC version of Tik Tok adopts a design similar to the web version, with a content classification column on the left, a content display area in the middle and a search column on the top.

Figure 1 Main interface of Tik Tok PC version

　　When entering the PC version of Tik Tok for the first time, there will be an operation prompt, prompting users to switch videos by using the mouse wheel or the up and down arrow buttons on the keyboard.

Figure 2 operation tips

Support account login to view favorite videos.

　　Tik Tok PC version supports account login by SMS verification and QR code.

Figure 3 Account Login Page

　　After logging in, you can see your account information and view your works, favorite and favorite videos.

Figure 4 User Page

Support double-speed playback and automatic continuous broadcast.

　　For video playback, Tik Tok PC version supports full-screen playback, and supports (0.75/1.0/1.25/1.5/2.0) multiple playback, and supports video continuous playback function, which means that users can set full-screen playback and let Tik Tok PC version brush the video by themselves without moving their hands.

Figure 5 Video playback function

Optional only play horizontal video.

　　Tik Tok PC also classifies videos in horizontal video, so users can choose to view only horizontal video, that is, videos that can be viewed in full screen.

Fig. 6 Optional horizontal video

Comments, likes and shares

　　In addition, users can comment, like, collect and share videos, and the sharing operation is in the form of Tik Tok password and QR code.

Figure 7 Video sharing

　　When the user clicks the Publish Video button, it does not publish the video in the PC version of Tik Tok, but uses a new webpage to enter the creative service platform of Tik Tok.

Fig. 8 A new webpage is opened for publishing works.

Video classification and live broadcast

　　In terms of video classification, Tik Tok PC version classifies videos into (entertainment, support, secondary, games, food, sports, fashion and music), and also supports viewing live content.

Figure 9 Video Classification

The desired function is not available yet.

　　Let’s talk about the lack of Tik Tok PC version. One is that there is no top function, and the other is that there is no simplest interface function. These two functions are necessary when fishing or dual-purpose.

summary

　　Apart from being an independent client, the other functions of Tik Tok PC version are basically the same as those of the web version, and it feels like a prototype. At present, there is no need to install this client specially, so let’s talk about it after it is improved.

Zhiji Automobile/Linjing Store

In the automobile industry, BYD seems to have gradually become synonymous with new energy brands. Whether it is the in-depth research and development of battery technology or the continuous introduction of vehicles, BYD’s models will always surprise us every time. Not long ago, in order to better pursue sales and performance, BYD launched a series of models called "Champion Edition". Among them, the new car has upgraded the configuration and reduced the price. Of course, as a highly concerned Han EV, it also ushered in the upgrade of the "Champion Edition" and launched five models. So let’s take a look at the differences between these five BYD Han EV Champion Editions. How should we make a choice?

1. Unify cool design.

In terms of appearance, in fact, the overall design is not much different from the current BYD Han EV. However, a new color scheme of "Glacier Blue" has been added, and it is available as standard in the whole system. This also makes the Han EV Champion Edition more rich in style, and the start is high. It is also equipped with 19-inch wheels, which makes the vehicle more dynamic in visual effect.

In addition, the Chinese EV Champion Edition continues to adopt the "DragonFace" design language, with Chinese taillights and AGS active air intake grille. Based on the thermal management requirements of the whole vehicle, the opening and closing strategy of the active grille is carefully optimized, making the opening and closing of the active grille more accurate. As for the body size, it still maintains the cash data, with a wheelbase of 2920mm and a positioning of medium and large cars. This kind of body data also makes the vehicle have a good performance in space. When the experiencer is 170cm, adjust the front seat to a comfortable position, and the head space is about two punches, and the head space is about two punches, and the leg space is about three punches, which is excellent in the same class of vehicles. As for the trunk space, it is half, and the space is not very large. Including the rear part, only the standard electric tailgate has been added, and the 506KM and 605KM distinguished taillights have been upgraded to the "Chinese knot" style.

2. Look at the interior configuration, which one do you choose?

The interior of Han EV Champion Edition still continues the simple and luxurious accessory style of the former, but there are still some differences in the configuration of the five models. The vehicle comes standard with DiLink4.0(5G) intelligent network connection system, 5G quick connection, dual-frequency positioning navigation and intelligent voice interaction in the four-tone area of the car are all very practical functions.

However, configurations such as W-HUD head-up display and BSD blind spot monitoring system have been further upgraded, and the display is clearer and the proportion is more appropriate, which greatly improves the driving safety of drivers and passengers. As for the steering wheel heating, intelligent fragrance, 12-speaker Dana audio, ventilation/heating of the main driver’s seat, front heat insulation sound insulation glass+rear black privacy glass, 6.6kW mobile power station and electric tailgate, they are also standard in the whole department. On the whole, the configuration level is obviously far higher than that of most models at the same price.

Of course, these are just all the standard items of the champion version of Han EV. If you pay more attention to the configuration when buying a car, the configuration of two 715KM models of Han EV must not be missed. Both 715KM vehicles use leather seats, which are large in size and thick in filling. The front main and auxiliary seats all support 12-way electric adjustment and ventilation and heating functions, and the passenger seat has boss key function.

According to the actual measurement, the electric adjustment range of the seat is large, the air volume of the seat ventilation is moderate, and the experience is good. The rear seat has a central armrest, a water cup holder and a storage compartment, and the overall configuration is slightly lower than that of the front seat. Only the 610km four-wheel drive flagship model supports the functions of rear electric backrest adjustment and seat heating and ventilation. Compared with the 715KM distinguished model, the 715KM flagship model not only adds the HWA high-speed road driving assistance to the DiPilot intelligent driving assistance system, but also has the largest number of radars and the most comprehensive and advanced functions, which can reduce the burden of users’ long-distance driving.

At the same time, it also adds comfort configurations such as steering wheel heating and Nappa leather seats, which brings more advanced enjoyment to users. Therefore, in the same endurance mode, if you are more in pursuit of a full match, then the 715KM flagship model is a very good choice. And most of today’s stores will give priority to exclusive and honorable arrival, and the reason of sufficient production capacity has also led customers to take the initiative to favor these two configuration models. Of course, if you only pursue configuration, then 715KM flagship type and 610KM four-wheel drive flagship type can be selected.

3. Power is the main choice, and it is selected as 610KM four-wheel drive.

The Chinese EV Champion Edition provides a total of five models and four power systems, and the motor power of each model is different. The maximum power of a single motor is 150KW, 168kw and 180kw, respectively. The maximum power of the dual-motor four-wheel drive flagship model system is 380KW, and the maximum torque is 700N.m, and its 100-meter acceleration soars to 3.9 seconds, while the rest versions are 7.9 seconds. The 610KM four-wheel drive flagship, which is the top of the power system, must be the gospel of power lovers. The 3.9-second 100-kilometer acceleration with the blessing of double motors makes the performance of the vehicle strong enough.

It is also equipped with the newly released Yunqi -C intelligent damping body control system, which can realize millisecond control and response, dynamically adjust the suspension state in real time, and make the vehicle performance better bloom. In sports mode, when you step on the "floor oil", you can feel that the dynamic response of this car is very sensitive. Unlike the delayed power output of the fuel car, the power of the vehicle is directly transmitted, clean and tidy, and the middle section is accelerated in one go. You can feel that the power output is always smooth and silky, and the driving experience is quite calm under the strong sense of pushing back.

In the emergency braking state, the pedal feedback is very calm and practical, and there is no feeling of bouncing and jumping. The whole process is quite smooth. Moreover, the FSD variable damping suspension can adjust the damping in real time according to the road conditions, so that the car body can bring better dynamic performance. When walking through the mountain road, you can obviously feel that the flexibility of the suspension is very strong, and the compression stroke of the suspension will not be easily pushed to the limit. The general sparse vibration filter is more thorough, the texture is improved a lot, and it has the comfort and isolation of an executive-class car.

The lighter unsprung weight makes the whole body lighter and more hand-following. Especially, the steering mode provides two modes: comfort and sports. In sports mode, the steering torque gain is particularly obvious, which can help us to control more accurately when walking through mountain roads. Therefore, if you are more looking forward to the dynamic texture, then the 610KM four-wheel drive flagship model must be the best choice. Of course, if the power demand is not great, the other four two-wheel drive models are more suitable.

4. Choosing a tram, battery life is also one of the conditions.

After picking up the configuration and picking up the power, there are naturally consumers who prefer battery life. Due to the downward price drop, the customer age of Han DMi is also rapidly young, and the demand ratio of wedding car and family as the first car begins to rise, and battery life has become the primary consideration standard. Then the five models of the Han EV Champion Edition are distinguished by endurance, namely: 506KM distinguished model, 605KM distinguished model, 610KM four-wheel drive flagship model and 715KM distinguished model and flagship model.

Then, for consumers who don’t have high endurance requirements and general interior configuration requirements, 506KM and 605KM can already meet the normal practical needs on weekdays. The main difference between them is that 506KM is more suitable for consumers who commute in cities and have limited budgets, while 605 is more suitable for occasional long-distance needs, and the economy is not so tight. The configuration of 695KM will also be higher, such as blind spot monitoring, early warning of opening doors, and custom-made Dana audio by HiFi, which are also not available in the 506KM model. Of course, if you want to pursue the ultimate endurance and the economy can meet it, the two models of 715KM are more suitable.

Write to the end:

I have to say that the launch of BYD’s "Champion Edition" series models is a good news for most consumers. After all, why not spend less money to enjoy a better equipped car? As for the Han EV Champion Edition, it is not difficult to see that how to make a choice depends on your own needs and hobbies. After all, five cars and four kinds of power can basically meet the choice needs of many consumers.

The original article of Zhiyu Automobile, please contact the platform if you need to reprint it.

* The picture is from the Internet. If it is infringing, please contact the author to delete it. *

Original title: Pay tribute to the classic reminiscence pioneer "Pay tribute to Xie Jin" — — Xie Jin’s Centennial Series was officially launched.

October 18th, 2023 is the 100th birthday of China’s film directors. As the only film director among the 100 "pioneers of reform" in the Republic, Xie Jin paid attention to the fate of the nation and made a monument on the history of film in China.

In order to honor the film masters and boost the development of China’s film and television industry, Shaoxing City, Zhejiang Province will hold a "Tribute to Xie Jin" in conjunction with China Federation of Literary and Art Circles, China Film Association, committee of cpc zhejiang provincial committee Propaganda Department, Zhejiang Federation of Literary and Art Circles and Zhejiang Film Association — — Xie Jin’s Centennial Series Activities. On May 18th, 2023, a press conference of a series of activities was held in Beijing, attended by relevant leaders of China Federation of Literary and Art Circles, China Film Association, Zhejiang Federation of Literary and Art Circles, Shaoxing City of Zhejiang Province and Shangyu District of Shaoxing City, Xie Jin’s hometown.

Continuing culture to pay tribute to a generation of famous directors

Director Xie Jin’s hometown, Shaoxing, Zhejiang Province, is a famous historical and cultural city and the cultural capital of East Asia. It is known as "the land of beautiful scenery, the country of historical relics and the place where celebrities gather". The context here is far-reaching, giving birth to philosophical thinkers such as Wang Yangming, Wang Chong and Fan Wenlan, literary masters such as Lu You, Ji Kang and Lu Xun, calligraphy and painting masters such as Wang Xizhi, Xu Wei and Wang Mian, and four presidents of Peking University … … Shaoxing, which is full of talented people, was once called "Jianhu and Yuetai Celebrities Town" by Comrade Mao Zedong.

Shaoxing also has an indissoluble bond with China films. In 2012, "China Golden Rooster" crowed in Shaoxing; In 2022, China Opera Film Exhibition was established in Shaoxing. This year, Shaoxing will take the opportunity of commemorating the centenary of Xie Jin’s birth, and once again share the beauty with China films.

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Yang Songzhou, deputy director of the Propaganda Department of Shaoxing Municipal Committee and chairman of the Party Committee of the Federation of Literary and Art Circles, said at the press conference that in recent years, Shaoxing has made every effort to build a "hometown of celebrities" in the new era, and is increasingly becoming a place of brilliance and a city of dreams for all kinds of high-end talents and innovative subjects. "Pay tribute to Xie Jin" — — Xie Jin’s centennial series activities will stimulate the vitality of cultural tourism and promote the "cinema integration" with the charm of film art. By tracing back and fixing the origin and intersection of the ancient city Shaoxing and the centennial China movies, it will vividly show Shaoxing’s cultural heritage, Shaoxing people’s film complex, and the glorious course of a generation of filmmakers represented by Director Xie Jin’s unremitting pursuit and common prosperity.

It is reported that this "tribute to Xie Jin" — — The centennial series of activities of Xie Jin will include four theme activities, namely, the Youth Film Festival of Xie Jin, the centenary commemorative meeting of Xie Jin’s birth and the theme discussion of "Walking with the Times" film development, the retrospective exhibition of Xie Jin’s classic films, and the visit to Xie Jin’s hometown, as well as the launching ceremony of Xie Jin’s series of cultural books, the photo exhibition of Xie Jin’s film art, the inauguration ceremony of the Youth Film Square in tribute to Xie Jin and many other supporting activities. Ma Yejun, deputy director of the Propaganda Department of Shaoxing Municipal Committee, said that the series of activities will run through the whole year, aiming at remembering a generation of famous directors and outstanding rural sages and paying tribute to director Xie Jin’s enterprising professionalism and people-centered artistic concept.

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Support young filmmakers to inherit the pioneering spirit.

Director Xie Jin has always paid attention to reform and innovation, made great efforts to support the younger generation, and made outstanding contributions to China’s film industry. In "Pay tribute to Xie Jin" — — On the occasion of Xie Jin’s centennial series activities, Shaoxing will set up a "Special Fund for Xie Jin’s Youth Film Support" under the China Literature and Art Foundation in conjunction with the China Federation of Literary and Art Circles and the China Film Association to encourage and support the development and growth of the latest domestic youth-themed films and young directors, so as to further inherit and carry forward the pioneering spirit of director Xie Jin and encourage and cultivate new film and television people.

According to caojun, deputy secretary-general of the China Film Association, at the Xie Jin Youth Film Festival to be held on November 20th this year, the project supported by the Xie Jin Youth Film Fund will be officially launched, which will contribute to the sustainable development of China’s film industry by promoting outstanding young films and outstanding young directors.

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Xie Jin once directed such classic films as China audiences’ household names. As one of the heavy contents of the series of activities, the centenary meeting of Xie Jin’s birth and the theme seminar on "Walking with the Times" will be held on November 21st. Friends of Xie Jin, film research experts, young directors and actors will gather in Shangyu, Shaoxing, to deeply review and recall Xie Jin’s life of light and shadow, and jointly discuss the development direction of China films. The retrospective exhibition of Xie Jin’s classic films will be held in mid-November, and the classic representative works of director Xie Jin will be exhibited in many places throughout the country to pay tribute to this most influential director artist in China in the second half of the 20th century. At that time, fans can walk into the film directed by Xie Jin again and feel Xie Jin’s childlike heart.

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Excavate cultural treasures and promote sustainable development.

Looking back on the hundred-year journey of China’s films, Zhejiang filmmakers have never been absent. A large number of Zhejiang filmmakers, such as,,,, and Xie Jin, have made important contributions to the development of China films in various historical periods. Nowadays, a new generation of Zhejiang filmmakers are trying to explore the cultural treasures of their predecessors, while inheriting the fine traditions, do a good job in creative transformation and innovative development, and strive to form a vivid situation in which Zhejiang films are passed down from generation to generation and developed continuously.

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According to Wu Chen, Secretary-General of Zhejiang Film Association, in recent years, the film industry and industry in Zhejiang have flourished, with an average of over 100 films filed annually, and the box office revenue, the number of film and television enterprises and the scale of film and television bases rank among the top in China. In 2022, Zhejiang’s movie box office ranked third in the country, and among the seven movies with a box office of over 1 billion in the whole year, Zhejiang-made movies accounted for two. 2023 Youth Film Week (Zhejiang) is in full swing. At present, Zhejiang is focusing on studying, propagating and implementing the spirit of the 20th Party Congress, the 20th anniversary of the implementation of the "August 8th Strategy", the Hangzhou Asian Games and other major nodes, speeding up the creation of a number of excellent works that are written for the people and sing for the times, and have the recognition of Zhejiang, and striving to tell the "Zhejiang Story" well.

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谢晋是中国电影人的骄傲，更是家乡绍兴上虞的骄傲，家乡是他最牵挂的地方。上虞区委常委、宣传部部长周晓国在发布会上表示，上虞将谢晋出生的村庄改名晋生村，通过与上海电影博物馆合作，改造老粮站，建成集谢晋电影艺术馆、谢晋片场、1923摄影棚、电影研学馆等于一体的“晋生·星片场”，让观众沉浸式寻访谢晋足迹，追忆一代名导风采，如今这个小村落已成为乡村振兴、文旅融合和影视文化培育的特色村。活动期间，当地还将举行谢晋电影广场落成仪式，同步揭幕由谢导生前好友韩美林大师亲自创作的谢晋铜像，让一代名导谢晋永久屹立在家乡大地上。（光明网记者：邱晓琴 李伯玺 王宏泽）

Overnight, two new TV boxes emerged, one is Tencent Aurora Box 5s, and the other is Xiaomi Box 4S MAX. The starting price is 499 yuan. So what about the configuration and function of these two TV boxes? Let’s talk about it in detail today, and compare it with Dangbei Super Box B3.

Let’s talk about why it’s so rolled up. New products have appeared in both brands overnight, and the memory configuration is considered as the mid-to high-end flagship models. This should start with the Dangbei box. When it enters the TV box industry, it will focus on the mid-to high-end flagship models. Roto Technology once said that Dangbei box led other manufacturers to gradually develop TV boxes into high-end and high-quality products. At present, it is true.

Tencent aurora box 5s

Let’s talk about the mental journey of Tencent Aurora Box 5s. At first glance, there is almost no difference between Tencent Aurora Box 5s and Tencent Aurora Box 3Pro. Tencent 3Pro adopts Jingchen S905x3-B in configuration. Tencent 5s uses Jingchen S905x3-H. This type of chip has not been officially verified in Jingchen, but the parameters given by the government. My personal guess is that it should be similar to the computer processor model. In addition, the model ending in H generally represents high voltage, which has a high main frequency, but it also has a fatal disadvantage, that is, it will work for a long time with high load and its life will be relatively short.

Secondly, the difference between Tencent Aurora Box 5s and Tencent Aurora Box 3Pro is WiFi6. On the whole, this new product, Tencent Aurora Box 5s, has changed the chip and added WiFi6 on the basis of Tencent 3Pro, and most other parameters are consistent, which is more expensive than 40 yuan in price. How about the cost performance?

Besides, in terms of system experience, the built-in Aurora OS system in Tencent Aurora Box 5s is criticized for its complicated operation, very inconvenient operation and very few functions. The only remote controller needs to be retrieved at its own time. For example, if you don’t operate the remote controller for one minute, the remote controller will make a sound, which is not very intelligent if it is not real-time.

Xiaomi hezi 4S MAX

Xiaomi box 4S MAX is full of sincerity for Xiaomi himself. After all, every time the upgrade configuration of Xiaomi box is almost unchanged, this time it directly becomes 4+64G memory capacity, which is still very eye-catching; As for the processor, it can’t be said that it still uses the "ancient" chip Jingchen S905X3. This model has the same configuration as the previous generation 4S Pro, so its comprehensive strength is still somewhat inferior.

In terms of system experience, it is inevitable to start advertising. Xiaomi box has always been called "advertising box" by users, and starting advertising really seriously affects the experience; Secondly, the UI interactive layout in the system, the operation remains unchanged; At the same time, the content of resource charges is mostly, that is, I have built in the resources you want, but you have to spend money to see it. The "leek" has been cut one after another, and the Xiaomi box is completely a label that makes the Xiaomi brand break away from cost performance.

There is also a shortcoming that has to be said, that is, the network port, as a millet box 4S MAX with a price of 499, has no network interface, and WiFi only uses dual-frequency WiFi5. It can be seen that there will be network jams and other phenomena in the network, and I am afraid that when the time comes, I will watch the video and directly prompt "loading" in a wonderful place, and I am afraid that I will vomit fragrance.

In addition, the Xiaomi box 4S MAX has no special functions, and even the basic functions such as remote control retrieval and cloud games cannot be realized.

Dangbei Super Box B3

The configuration of Dangbei Super Box B3 is based on Jingchen S922X chip and 4+32 large memory, so in the comprehensive configuration, Dangbei Super Box B3 should ride the dust to kill the above two products. After all, the chip configuration of S922X is far superior to that of S905 series chips. It is precisely because of the processor gap that the GPU used is even worse, so in terms of image quality, the Dangdang box B3 is also excellent.

In addition, the overall performance of Crystal Morning S922X is 67% higher than that of Crystal Morning S905X3, and the performance is greatly improved, stronger and smoother.

In terms of experience, Dangbei Super Box B3 has been on the market for a long time. According to the feedback from users, the built-in Dangbei OS system has a first-class experience, and Dangbei was born as a TV software, so he knows the pain points of users and supports DIY desktops in the design of UI interaction. His own desktop is in charge. This is very user-friendly and makes the user’s operation more convenient.

Secondly, the memory optimization and recycling technology is added, with 4+32G memory, and the system function also has the function of limiting the background application from starting. Various combinations make the TV box run more smoothly and bring users extraordinary experience.

At the same time, the remote control retrieval function supports real-time and remote retrieval, which is not just the retrieval mode of the remote control overtime sounding like Tencent Aurora Box 5s; The most important point is the remote control function. The Dangbei Super Box B3 can operate the screen of the TV box at home through the mobile phone outside, perform on-demand and set some parameters, which is very convenient for the elders at home. This function is officially called Magic Screen.

To sum up:
Configuration: crystal morning S922X > crystal morning S905X3-H > crystal morning s905x3; Reason: The overall performance of Jingchen S922X is 67% higher than that of Jingchen S905X3, and the performance is greatly improved, stronger and smoother.

In terms of experience, Dangbei Super Box B3 > Tencent Aurora Box 5s > Xiaomi Box 4S MAX；; Reason: According to the built-in system experience of the box, the Dangbei box is more humanized in design and has many practical functions.

In terms of resources, Dangbei Super Box B3 > Xiaomi Box 4Max > Tencent Aurora Box 5S; Reason: When the built-in shell box covers almost the whole network resources, including movies and software, the resources of Xiaomi box are less, and Tencent Aurora box only has Tencent video resources.

Of course, in addition to these three products, you can also pay attention to Danube MAX 1, which is also built with Danube OS system, with the same functions. The configuration is the first TV box with 6G running memory, which will run more smoothly.

Therefore, to sum up, Dangbei Super Box B3 is more worth buying. As for the two new TV boxes, the price is too high, and the comprehensive cost performance ratio is far less than that of Dangbei Box. If your budget is sufficient, you can also choose Dangbei MAX 1 in one step to make the experience smoother.

Characteristic unit-Bantu samurai regiment

　　Zulu Warrior Regiment is a formidable force. Ambitious Shaka raised their fighting capacity to a new height with the help of the Ikova spear (a short and sharp spear with a wider blade than the throwing spear) and the light shield (a large oval shield covered with cowhide). Zulu warriors can perform shield wall tactics, which can not only defend against throwing stones and flying arrows, but also hide their true strength. When attacking, the "horns" are discharged-the recruits are responsible for containing the enemy’s two wings to encircle them (horns), while the more experienced main force is responsible for destroying the contained enemy (oxen).

　　Shaka’s Bantu warrior training system is quite cruel. However, the harsh conditions also make the well-trained soldiers closely United and easily arrange a complicated battle. This unit replaces the spearmen and has a higher attack bonus; The cost is lower than that of other combat units in the same generation, and the maintenance cost is lower and the experience value is gained faster.

Characteristic area-Kanda, Iraq

　　Kanda (also known as "corral" or "Umz") is a self-sufficient Zulu settlement, which can defend against foreign enemies. It has a double wooden fence, the inner layer keeps livestock and the outer layer isolates intruders. For practical and strategic reasons, Kanda is usually located on the hillside: it can be used for natural cleaning by flowing rainwater, and it can also be used for commanding and defending foreign enemies. In Shaka’s military system, the Legion is stationed in Icandane for daily training and life.

　　When Zulu marched eastward and westward for inclusion in the surrounding tribes, more Iraqi Kanda would appear like mushrooms after rain. This Zulu characteristic area can provide more housing instead of camp. After meeting the municipal or scientific and technological preconditions, legions and armies can be directly produced to speed up their creation.

Leader’s Characteristic Ability —— Ibuto

　　Shaka became the leader of a Bantu army at the age of 23. His outstanding military exploits made him become one of the most effective commanders under Chief Dingiswayo. Shaka was good at training troops and reorganizing equipment, and replaced the low-lethal javelin with a wide-edged Ikewa spear and a large cowhide shield. Therefore, in the game, Shaka can form a legion (which needs "mercenary" municipal government) and an army (which needs "nationalist" municipal government) earlier. In addition, Ibuto can also provide additional basic combat power for the legion and the army.

The ability of civilization characteristics-tribal praise

　　After the tribe is conquered, it will be incorporated into the Zulu kingdom, and its young and middle-aged people will be incorporated into Ibuto and continue to fight with the Zulu army. Shaka waved the baton of the Bantu Warriors with one hand, and offered a diplomatic offensive with the other hand-a "tribal tribute" in the game. After conquering the city, you can gain loyalty bonus by stationing troops here. After unlocking the corresponding municipal government, the units that conquer the city will be upgraded to legions or armies.

　　Chaka Zulu is one of the nine leaders in Civilization 6: Rise and Fall, which will be released on February 8, 2018.

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The arrival of Q3 means that the year 2020 is half over.

In July, when the screen was full of excitement, two short video platforms, Tik Tok and Aauto Quicker, also launched a new round of "attack" plan for the film and television industry: Aauto Quicker directly announced the seven-person group "KSGirls" and took a step of "becoming an idol"; Tik Tok continued to engage in variety shows, and went online to hold hands with singer Hu Haiquan’s program "HI! Springs listen to me "…

What are the new ideas and new ways of playing behind these frequent "cross-border" behaviors?

“show you the world

I appreciate it with you.

Watch flower of life bloom freely.

There is always a light that will illuminate the road ahead.

There is always some love worth watching with enthusiasm.

The world is very big. Go ahead with the wind.

Every dream has its own unique magnetic field. "

On July 5th, one day after the formation of "Creation Camp 2020" and "Hard Candy Girl 303", Aauto Quicker Film and Television officially announced its female group "KSGirls". Interestingly, Aauto Quicker’s women’s team did not have the usual group-forming links such as voting and public performance, but directly announced the "C debut" and released the first female team MV of Colorful Vision.

KSGirls is composed of seven girls, including Cai Bing, a dance blogger on the platform of Aauto Quicker, Chen Chunyu, a dance master, Huoxianmei, a popular anchor who changed from a game to entertainment, Chen Doby, a beautiful girl musician, He Yating, a popular cover blogger, etc. They are fast-paced online celebrity creators, among whom Chen Doby and Huoxianmei Aauto Quicker have more than 10 million fans.

This year, it is the "year of playing" in the women’s team draft: In March, iQiyi’s "Youth has You 2" made programs such as "reader" and "Wow" quickly out of the circle; In May, Tencent Video’s "Creation Camp 2020" launched the women’s group combination of "Hard Sugar Girl 303"; In June, Mango TV’s "30+" women’s group "Braving the Wind and Waves", with stocks and hardcore sisters Qi Fei …

On the one hand, idol talent shows frequently issue innovative declarations of "not defining women’s groups", and on the other hand, short video platforms touch idol tracks for the first time. On the crowded track of women’s team and draft, the quiet joining of short video platform is just like the subtle "throbbing" mood of TV people when the video platform just launched the online draft program. At present, it is not clear how KSGirls will take the idol road after forming a group, and what supporting women’s group performing activities with short video features will be held. However, these online celebrity girls who are from Aauto Quicker and have different specialties and bring their own fans may find new ways to develop women’s groups outside the reality show.

Regardless of whether KSGirls operates successfully or not, for Aauto Quicker, this is a good marketing action to reshape the brand image. According to Aauto Quicker Film and Television, within 24 hours of announcing the debut of the Aauto Quicker Women’s Team, tens of thousands of female users in Aauto Quicker released videos, announcing that they were "Aauto Quicker girls", with the declaration logo…… of # Aauto Quicker girls are in position C # … In the first MV of the women’s team "Colorful Vision", the poster copy of "Open a Aauto Quicker, everyone will debut" also made the Aauto Quicker Women’s Team more like a marketing direction aimed at "pulling new things".

It can be said that it has always been the direction of Aauto Quicker’s efforts to wash away the stereotype of "rustic flavor" and "sprint" to first-tier cities. Previously, after the publicity video "Back Waves" of bilibili Youth Day was overturned due to "lack of insight", Aauto Quicker released the video "Seeing" jointly with Ollie for uncle on the ninth anniversary, but it was an excellent case of "emotional touch".

"Some people say that only by looking at the world with prejudice can we have a way of looking at the world; You don’t need to presuppose any way to look at the world … "Seeing MV takes" being your own hero "and" the power of seeing "as its themes, which makes Aauto Quicker’s" old irons "bravely expose themselves. The content depicts many aspects of life, and the copy is simple and moving, which is in line with Aauto Quicker’s positioning and highlights the product attributes of the short video" Seeing Life ".

Recently, Aauto Quicker’s dynamics in the film and television track are far more than these: In May, the cinema film "Empty Nest" was launched in Aauto Quicker film and television, and the number of hits exceeded 16 million that night; At the same time, Aauto Quicker announced his participation in the production of the road film "He is My Brother" and the video call for papers for the joint film "Fighting over the tears of the Buddha’s Sage" in Aauto Quicker. Behind these actions, people are inevitably reminded that in September 2019, Aauto Quicker changed its business scope and added "film distribution and film production", and in December, it added "performance broker".

Long video is the only way for short video platform Aauto Quicker.

"The blue sky in the Milky Way.

There is a small white boat.

There is a osmanthus tree on the boat.

The white rabbit is playing. "

On July 4th, the singer Hu Haiquan held the guitar and sang the song "Little White Boat" which was recently ignited from the suspense drama "Hidden Corner", and cooperated with the band members to sing the classic song "The Most Beautiful" of Yu Quan …

This is Tik Tok’s recently launched custom music comprehensive "HI! Listen to me, the program created an online LiveShow on the short video platform. Formally, the program takes the personalized LiveShow of professional musicians as an incision, and invites different musicians as guests: in the first program, not only Guo Congming, a young singer with 42 million fans in Tik Tok and a Tik Tok talent, was invited, but also Liu Sihan, the singer of the song "Let the Rain Continue to Underground".

Compared with the music variety in the form of long video, this kind of music ensemble with the characteristics of high interactivity and timeliness of short video has obvious difference-relatively speaking, the music programs of network ensemble and electric ensemble are richer and more exquisite in sound effect, stage and program setting, but it also brings a sense of distance to the audience; The variety of short video platform is relatively "simple" in form and content, but it has the advantages of "small screen, live broadcast, barrage, gift" and so on.

Since the beginning of this year, Tik Tok’s attempt at variety shows can be described as tireless. During Q1 and Q2, Tik Tok, who is aiming at "house economy", quickly "dried up" in the variety section, and launched a series of entertainment programs, such as music DOULive, comedy DOU package and so on. Previously, Tik Tok also launched a series of star micro-variety shows, such as Return to Zero and Mr. Moxi, which cooperated with LAY and Leo. In addition, it also launched the "Star PD Plan" to jointly create online IP with stars. It can be said that for the layout of the entertainment track, Tik Tok’s characteristics are "famous guests+high publicity+huge flow", and combined with the characteristics of the platform to promote Tik Tok’s talent, under the "heavy money" to try the integrated development model of PGC and UGC.

Of course, Aauto Quicker is engaged in women’s idol, and Tik Tok is not idle. On June 5th, Tik Tok announced the launch of "Trainees, please start broadcasting" jointly with the four major head brokerage companies. Tik Tok Star Anchor Co-training Program ",it is reported that Tik Tok will invest 4 billion yuan to support the contestants in the event, aiming at supporting more high-quality talent anchors in music and dance.

As the growth of short video users slows down and the dividends peak, the business segments such as live broadcast between platforms, short video and advertising continue to "compete with each other", and the boundaries between long and short videos are increasingly blurred, which will inevitably make the giants’ eyes shift to other tracks. In the era of great entertainment, no matter which track the product is placed on, in the final analysis, it is the user’s time that is robbed.

The ecological changes in the entertainment market this year seem to be more intense.

-END-

Rotating editor: Yi Wu

Author: Siberia

Editor: Bitter wine

(Some pictures are from the Internet)