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On April 18th, 2012, Huawei launched the first P-series product Ascend P1, which started Huawei’s unremitting pursuit of excellent image and technology aesthetics, won the love of hundreds of millions of consumers around the world, and also recorded and witnessed the wonderful moments of countless consumers’ lives. After 12 years of glory, Huawei P series was officially upgraded to Huawei Pura in 2024, and on the special day of April 18th, 2024, Huawei released a brand-new flagship mobile phone Pura 70 series, starting again with a brand-new attitude, inspiring extraordinary creativity with infinite imagination, leading the fashion trend with unique style, realizing a new leap from technology leading to brand leading, and starting a brand-new chapter in Huawei Pura series!

leadDevelopment history of moving images,promoteEvolution of science and technology aesthetics

In the past 12 years, the development history of Huawei P series is like a chronicle of the interweaving of mobile images and scientific aesthetics, which witnessed the complete stage of this field from budding to prosperity and development, and always played an important role as an innovation leader. Since the first generation of P series, Huawei has continuously tapped and released the potential of mobile photography and gradually set an industry benchmark. Every time a new product is released, it is accompanied by a major breakthrough in imaging technology. From the optimization of depth ranging of early pictures to the deep development of night scene mode, and then to the exquisite presentation of telephoto shooting, P series expands the boundaries of mobile photography all the time.

Looking back, Huawei P series took the lead in applying RGBW four-color sensor in the industry, subverting the traditional color capture method; The first black-and-white color dual camera is launched to realize the experience innovation of mobile phone photography; Self-developed RYYB super photosensitive sensor breaks the bottleneck of dark photography in one fell swoop; The first 5x periscope optical telephoto lens, 100x binocular hybrid zoom and the first super-concentrated night vision telephoto have led the trend of telephoto photography again and again. P series is like a walking color collimator, telescope and night vision instrument. Every iteration is an innovation and breakthrough in the industry, which sets a new milestone for moving images.

Huawei P series has never been a purely technical pile-up, but adheres to the concept of taking users as the core, helping users to cross the constraints of time and space, freeze the beautiful moments from far to near, from dark to bright, from macro to micro, comprehensively expand the possibility of photography, and make beauty everywhere and omnipresent. Whether it’s crossing the distance between time and space, bringing the unreachable moon closer to the palm of your hand, penetrating the darkness and finely capturing the light and shadow flow at night, or freezing the moment and going deep into the fantasy mystery of the microscopic world, P series helps users capture vivid details and beautiful moments in life in all-weather scenes with its excellent image performance.

It is particularly worth mentioning that P series has also opened up territory in the field of portrait photography, promoting the quality evolution of smartphone portrait photography, not only paying attention to the fine depiction of the subject, but also giving portrait photography a unique light and shadow texture and emotional depth through the accurate grasp of light and atmosphere, so that each portrait work can tell a unique story.

At the same time, Huawei P series has always adhered to the initial intention of recording truth and expressing emotions, accompanying users to grow up together and recording real life with images. With the continuous innovation of mobile video technology, P series encourages users to actively explore the unknown world, faithfully restore the original appearance of life, and make every picture present the true beauty of "what you see is what you get". The intelligent and humanized photography experience gives users strong confidence, so that they can record the pictures that touch their hearts at any time in their lives, connect the ups and downs of life with images, and deduce their own wonderful life plays.

Each generation of P-series mobile phones carries users’ unique memories and emotional sustenance. They are not cold technological products, but vivid expressions and powerful expressions of each user’s understanding of life and perception of the world.

Pursue your heart and forge ahead,brand-newStart again with a gesture

Nowadays, people’s aesthetic taste is constantly upgrading with the changes of time and cultural environment, and there are higher requirements for product design and function. This aesthetic upgrade is not only reflected in the pursuit of appearance, but also in the exploration of the essence and spirit of products.

Huawei P series has been evolving and upgrading in the past 12 years. It not only pursues the ultimate aesthetic feeling and design sense in appearance, but also revolutionizes its functions to meet the changing needs of users. The accumulation of this quantitative change eventually brought about the sublimation of qualitative change, which made Huawei Pura emerge at the historic moment and unique.

Facing the next 12 years, Huawei Pura series will set sail with a brand-new attitude, leading mobile images from discovering beauty to creating beauty, from device innovation to style expression, from recording life to artistic creation, perfectly integrating peak image technology, aesthetic design concept and original style expression, and starting a new exploration journey about image power and personality expression.

In the exploration of image technology, Huawei Pura series has gone beyond the limitation of simple software and hardware iteration, and turned to focus on the optimization and upgrading of the entire image system architecture. From single device efficiency improvement to full link technology innovation, Pura series has built an advanced whole machine imaging technology system, which has achieved a leap from hardware precision to excellent imaging effect. Adhering to the forward-looking vision, Pura series will strengthen the ability of moving images in all directions, and expand more professional and diverse moving image bases through the breakthrough of four dimensions, such as sensing subtle light and dark changes, seamlessly spanning vast spaces, accurately capturing rich colors and instantly freezing eternal memories, thus empowering users to fully express their personalized image styles.

In terms of user experience, Huawei Pura series is committed to transforming each user into a unique creator, connecting reality and imagination with images, and endowing ordinary life art with charm. It will continue to challenge the limits of mobile imaging technology, awaken users’ inner imagination and turn it into shocking creative expression by breaking through the excellent shooting experience brought by innovation. Whether it is the visual impact that broke out in an instant, the emotional appeal that is deeply rooted in people’s hearts, the endless imagination that dares to explore, or the unique expressive force of color application, Pura series will join hands with users to jointly cast the power of images and breed artistic masterpieces full of personal imprint and unique style.

It is not difficult to see from the relevant brand information released by Huawei that Huawei Pura is deeply concerned about the spiritual value and power transmission carried by the image itself. With the increasing demand for individual self-expression, Huawei Pura aims to provide users with a broad and free creative space with its advanced image technology and excellent image performance. Huawei Pura seems to not only pay attention to the subversive innovation of technology, but also devote itself to promoting the value sublimation and style expression of video art, so that everyone can become a creator and artist, thus satisfying modern people’s pursuit of beauty and desire for self-expression.

Huawei Pura encourages users to display endless imagination and turn creativity into reality, so that each photo is not only a representation of physical scene, but also an artistic carrier with profound connotation and spiritual value, conveying the powerful power and far-reaching influence behind the image and leading users into a new era of images full of infinite possibilities and profound cultural connotations.

On the key historical node of April 18th, Huawei’s P-series upgrade to Pura marked a new journey for Huawei in the field of mobile images. This upgrade announced that Huawei is leading the mobile image from discovering the beauty of life to creating the beauty of art, and advocating personalized expression and value transmission of photography style. At the same time, it also means that mobile phone photography has evolved from a simple life recording tool to an important platform for artistic creation, allowing users to capture and create more imaginative moments with their mobile phones. This upgrade of Huawei has undoubtedly pushed mobile images to a new height.

Facing the future, the brand-new Huawei Pura will inspire creativity with imagination, and lead a new round of fashion image trend with its unique and distinctive brand style. Explore the unseen beauty with bold imagination; Open a new horizon with a pioneering perspective; Leading the fashion trend with original style, bringing a wonderful experience beyond expectations to consumers all over the world.

Huawei Pura is not only a better flagship mobile phone, but also a warm expectation and brave exploration for a better life in the future. Huawei Pura 70 series, as the first flagship mobile phone product of Pura series, will surely show the original style of the brand, and bring consumers a brand-new experience with its pioneering aesthetic design, leap-forward leading imaging technology and powerful flagship performance. At the same time, we also expect Huawei Pura to pursue its true heart, forge ahead and continue to write its own legendary chapter in the years to come!

　　Xiaomi automobile finally unveiled the veil.

　　On November 15, the Ministry of Industry and Information Technology announced the declared model information of Xiaomi Automobile. According to the public information, the trademark of Xiaomi automobile product is Xiaomi brand, which is a pure electric car, and the manufacturer isGroup off-road vehicle co., ltd.

　　The picture published on the website of the Ministry of Industry and Information Technology shows that the tail logo of Xiaomi car is "Beijing Xiaomi". In terms of overall dimensions, it is 4997mm long, 1963mm wide, 1455mm high and 3000mm wheelbase. In addition, Xiaomi automobile uses iron phosphate., the supplier isFoday under its banner; The engine comes from United Automotive Electronics Co., Ltd. and is driven by.The peak power is 220kW.

　　According to the configuration information, some models are provided with options.This also means that in terms of assisted driving, there will be differences according to different configurations, which are divided into two schemes: with and without.

　　As for the issue of "production qualification" concerned by the industry, according to the information published by the Ministry of Industry and Information Technology, the name of the enterprise is "Group Off-road Vehicle Co., Ltd.", the registered address is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone, which is the self-built factory of Xiaomi Automobile. An industry insider told Blue Whale Finance reporter that the use of Beiqi off-road vehicles for "production qualification" does not mean that Beiqi is OEM for BAIC Group. This statement is not accurate. According to the available information, the Xiaomi Automobile Factory announced this time is assembled by Xiaomi itself, but other processing and parts need to be analyzed after seeing the physical car.

　　On the same day, Blue Whale Finance reporter visited Xiaomi Automobile Factory. At about 3 pm, two security guards were on duty at the main entrance of the park to prevent irrelevant personnel from entering. In addition, several people were looking inward sporadically at the door. According to the security guards at the door, these people were waiting for their own docking people to pick them up, and they were not allowed to enter casually. At about 4 pm, a man in a suit walked out of Xiaomi Automobile Factory. One of the men said that they were talking with Xiaomi about cooperation in engineering. However, when Blue Whale Finance reporter asked about the news related to Xiaomi Automobile, the man picked it up obviously and said that he didn’t know all the news about Xiaomi Automobile, so don’t ask him. Not only that, but even the construction workers who are not the staff of Xiaomi Automobile nearby are silent about Xiaomi Automobile.

　　Since Lei Jun announced that Xiaomi had built a car, Xiaomi’s every move has been concerned by the outside world. Since October this year, the rumors about Xiaomi Automobile have been constant. The last time Xiaomi publicly responded to the news about Xiaomi Automobile was on October 25, when Xiaomi founder and CEO Lei Jun was in his personal life.The account said, "Xiaomi Automobile is progressing very smoothly at present, and it will be officially listed in the first half of next year, and will report to you when it is appropriate."

　　Combing the time sequence, on March 30, 2021, Xiaomi founder Lei Jun said in a public speech that in the next decade, Xiaomi will invest 10 billion US dollars to build cars, and Lei Jun will be personally responsible for the car-making business. In September 2021, Xiaomi Automobile Co., Ltd. was incorporated. On November 27th of the same year, the Management Committee of Beijing Economic and Technological Development Zone held a signing ceremony with Xiaomi Technology. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

　　According to reports, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first car will be off the assembly line in 2024 and mass production will be realized.

　　"Realizing mass production in 2024" is a word that Xiaomi official and Lei Jun are talking about, which has also become the beginning of Xiaomi’s car making.

　　By the end of 2022, Xiaomi Automobile had applied for more than 400 patents involving autonomous driving, intelligent cockpit, charging device and power system.

　　Especially in terms of autonomous driving, Xiaomi has accumulated technology for many years and soon formed a very strong autonomous driving team.

　　In Lei Jun’s annual speech in 2022, Lei Jun said: "All sectors of the automobile industry are very complicated, among which non-automatic driving is the most complicated. At the same time, automatic driving is also the key point for the decisive victory of smart electric vehicles. Xiaomi’s car-making automatic driving will adopt full-stack self-developed algorithm to fully develop automatic driving technology, and the goal of automatic driving is to enter the first camp of the industry in 2024."

　　According to the data of Xiaomi’s financial report in the second quarter of 2023, in terms of R&D, Xiaomi’s R&D investment in the second quarter reached 4.6 billion yuan, a year-on-year increase of 21%, and the compound annual growth rate of R&D investment in the past six years reached 38.4%. It is estimated that Xiaomi’s R&D investment will exceed 100 billion yuan in 2023. It is worth mentioning that nearly 30% of the 4.6 billion yuan invested in R&D in the second quarter was used for the smart electric vehicle business.

　　Although Xiaomi has been extremely cautious about information disclosure since the official announcement of the car-making plan, the voices from all sides inside and outside Xiaomi can also roughly describe the progress of Xiaomi’s car-making.

　　In the conference call after the release of Xiaomi’s second-quarter earnings report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures.

　　"Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged." Lu Weibing further stated.

　　In October 2023, at the launch conference of Xiaomi 澎湃 OS and Xiaomi 14 series new products, Lei Jun announced that the group strategy was officially upgraded to "the whole ecology of people and cars". The key core of this new strategy is Xiaomi 澎湃 OS, which is people-centered and organically integrates "the whole ecology of people, cars and homes". The system is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to the PPT displayed at the press conference, Xiaomi will be equipped with a roof camera, through which people in the car can make video calls and other functions.

　　The arrow is on the string and has to be sent. With the gradual unveiling of Xiaomi Automobile, it will take time to prove whether Lei Jun can lead Xiaomi to win this battle.

In the Internet era, more and more enterprises and businesses use webcasting to drive online sales, which also "brings fire" to the market economy. Guizhou Libo Trading Co., Ltd., with the help of the east wind of the Internet, incubated online celebrity’s anchor, and made Wuchuan’s high-quality agricultural special products embark on the fast lane of e-commerce live broadcast, so that more people can enjoy the dividend of the e-commerce era and inject new kinetic energy into rural revitalization.

Zou Qiurong, a fruit farmer in Tongmu Village, Baicun Town, Wuchuan Autonomous County, who was still worried about the slow sales of citrus a few days ago, sold out of citrus with the help of the live delivery team of Guizhou Libo Trading Co., Ltd. She sincerely thanked them and said, "Thanks to their help, I sold 50,000 to 60,000 kilograms of citrus in two days and helped me increase my income by 50,000 to 60,000 yuan."

According to Zou Qiurong, her family grows 130 acres of citrus. There is a bumper harvest of fruits this year, but the sales channels are narrow and the citrus is unsalable. After understanding the situation of her family, the staff of the county economic and trade bureau took the initiative to dock and invited the network anchor to help her sell.

Helping Zou Qiurong’s family to sell oranges is just a microcosm of Guizhou Libo Trading Co., Ltd. e-commerce to help farmers. In addition to selling first-line agricultural products, the company also cooperated with Wuchuan Yijian Konjac Food Technology Co., Ltd. to lay a good combination of "entity+e-commerce" and release the vitality of economic growth.

"Now the lily noodles in our house are 29 yuan and 9 yuan, and we have 5 bags, each of which is 250 grams. If you want to eat, you can go to the little yellow car below and buy one and try it."

In the exhibition hall of Guizhou Libo Trading Co., Ltd., located in Daping Street Industrial Park, Wuchuan Autonomous County, the anchor is enthusiastically introducing product-related information to netizens, attracting many netizens’ attention and purchase.

"I think it is very meaningful to be able to sell our agricultural special products in Wuchuan to all parts of the country, so that more people can eat these original ecological foods, and also contribute to promoting Wuchuan’s economic development." Han Feng, anchor of Guizhou Libo Trading Co., Ltd. said.

The company not only attracts local anchors to "bring goods" for their hometown products, but also attracts foreign anchors to come to the exhibition hall to "select products", regardless of the live broadcast location to bring goods. After consumers place orders, the company will uniformly package and uniformly sell them, making full use of the power of talents from all over the world to sell Wuchuan agricultural special products.

It is understood that Guizhou Libo Trading Co., Ltd. was attracted by the county economic and trade bureau in February this year. At present, there are about 20 anchors from Wuchuan local and surrounding counties. The company mainly promotes more than 10 kinds of agricultural special products such as konjac, lily noodles and rock sugar garlic.

"E-commerce live broadcast helps the sales of Wuchuan agricultural special products, helps farmers increase their income, and also provides a platform for the majority of groups, especially young people, to find jobs nearby." Ren Congcong, general manager of Guizhou Libo Trading Co., Ltd. said that the company will further improve the mechanism and management, create "one village and one anchor", promote the orderly development of live e-commerce, and promote the live broadcast of e-commerce with greater efforts and better services. Rural revitalization.

　　Cctv news(Reporter Kan Chunyu): Recently, the notices issued by official website of two universities have been jointly screened. Just look at the names of the universities and you will understand everything.

　　Tsinghua of Peking University has successively issued notices, and the educational administration departments of the two universities have reached a consensus and decided to open some undergraduate courses to each other and recognize credits. Among them, Peking University offers 27 courses, mainly in humanities and social sciences, while Tsinghua offers 12 courses, mainly in science and engineering.

　　As soon as the notice came out, the two universities were immediately put on the hot search list of Weibo by netizens.

　　As of press time, Tsinghua Peking University has opened some undergraduate courses to each other, and the topic of Weibo has been read by 160 million people. Netizens have given a familiar name to the two universities — — "TP-Link" has also voted pick Qingbei as the best CP of the year.

　　Some netizens also expressed their regret that they missed the Qingbei course.

　　There are also many college students calling on their schools to join the ranks.

　　Then, as the envy of everyone, what do the students in Qingbei think of this change?

　　Let’s take a look at the courses offered by the two schools first.

　　According to the Notice of the Academic Affairs Department of Peking University on the Opening of Some High-quality Courses for Undergraduates in our University, in the spring semester of 2020, Tsinghua University will open 12 high-quality courses (with 170 places in 15 classes). In particular, it is pointed out that the grades obtained from cross-school courses are not included in GPA, but the credits will be included in Class A general-purpose credits or optional credits of the whole school.

　　The Notice of Tsinghua University Academic Affairs Office and Registration Center on Opening Some General Core Courses for Undergraduates in Peking University shows that in the spring semester of 2020, some places of 27 general core courses for undergraduates in Peking University will be opened to undergraduates in Tsinghua.

　　Qiu Wu, a junior in Peking University, learned the news in a circle of friends. After a rough understanding of the courses open in Tsinghua University, the girl of Chinese Department didn’t want to take courses, "because they are all engineering courses".

　　Qiu Wu spoke highly of the courses offered by Peking University: "The courses we gave are very good, and everyone is worried that they will not be selected in the future."

　　According to Qiu Wu, "Music and Mathematics", "History of Western Art" and "Sociology Theory Abroad" are all popular courses in Peking University, and many students from Tsinghua have attended before.

　　Graduate Chen Chen originally planned to attend the intensive reading of Four Books in the spring semester, but after seeing this news, she changed her mind. She said: "There are a lot of people in these classes. After adding people from Tsinghua, the cost of auditing will be higher for students in our school, and it will take longer to occupy seats."

　　Li Hua, a senior student in Tsinghua University, is somewhat moved by the psychology course offered by Peking University, but he is hesitant at the thought of running a long distance to attend classes. Jiang Zhifan, an alumnus, wants to choose "Music and Mathematics" of Peking University. However, considering the popularity of this class, he is somewhat worried that he will not be able to grab the class.

　　Liu Mugeng is a sophomore in eecs. He is interested in the courses offered in Tsinghua. He said that he would study the content setting, class time, class hours, etc. of these courses again, and finally decide whether to take action according to his study plan for the new semester.

　　Regarding the courses offered in Tsinghua, Jiang Zhifan, a senior student of Automation Department of Tsinghua University, said that "Introduction to Industrial Systems", "Experience of Manufacturing Engineering", "Basis of Industrial Systems" and "Introduction to Industrial Production" are all core courses of the school’s cultural quality, and the quality can be guaranteed. Alumni Li Hua believes that these "standard engineering courses" are not the most popular courses in the school, and "more than half of them are hands-on practice".

　　According to the information of official website, the practical unit of the course "Industrial System Basis" includes not only intelligent factory sand table and 3D printing, but also the design and manufacture of welding robots and carbonless cars. "Modern Machining Technology and Practice" also covers the experiments of ultrasonic machining, laser machining and water jet cutting. The reporter learned that these two courses were offered by Tsinghua University Basic Industrial Training Center, and "Fundamentals of Industrial Systems" was once rated as an excellent course in Beijing.

　　After reading this, what do you think about the communication between the two schools?

　　In fact, in China, it is not new that a computer can connect the classrooms of the highest institutions of higher learning with a network cable. All major universities will publish their ace courses on the online education platform, including many national quality courses. These online courses are not only free, but also have their own assessment mechanism like a real university. To get the certificate of completion, you must take the mid-term and final exams and classroom tests.

　　The door of knowledge has always been open to everyone, and "not getting a good class" is just an excuse for many people.

　　(At the request of the interviewee, Qiu Wu, chenchen, Li Hua and Jiang Zhifan are all pseudonyms.)

Laiyuan Mixiniu Entertainment

Wen | Xiaofu　 　

"bad luck!"

Just one day after boarding Netflix, the douban score of Curse dropped from 8.0 to 6.8.

Unexpectedly, this China Taiwan Province horror film, which has been expected by mainland fans for more than a year, will cause such a strong controversy after webcasting.

However, the emergence of this word-of-mouth differentiation stems from the gap between some viewers’ expectations of the film content, and on the other hand, many viewers are disgusted with the psychological suggestion "teasing" implanted by the director in the film.

Is there anything wrong with the "curse"?

Hot search on "unlucky"

Curse is definitely the most watched Chinese horror film in recent two years.

Whether it’s the horror trailer that was once complained by netizens last year, or the numerous hot debates during the box office and release of the highest Chinese film in Taiwan Province, China this year with NT$ 171 million, this film has created so many records that people can’t ignore its existence.

Especially in the increasingly rare Chinese horror movies, Curse is the uncrowned king of Chinese horror movies in 2022.

However, on the other hand, the huge controversy after the webcast of The Curse obviously exceeded many people’s expectations.

In fact, before the official webcast, "Curse" was almost a good comment on the Douban platform. The score is 8.0, and the highest is 8.2-this is rare in Chinese horror movies.

However, last weekend, this film ushered in an unexpected word-of-mouth diving. In addition to the sharp drop in Douban score, there are many similar comments of "Forwarding likes to get unlucky" in the comments area, and even the term # curse unlucky # was once listed in Weibo hot search.

The audience has the freedom to comment on a film, just like the "unlucky" controversy in "The Curse" has also attracted new debates among the audience. Some viewers insist that it is willful and even offensive to curse the audience with movies, and whether the audience is religious or not, they will feel uncomfortable. Of course, there are also many viewers who are not too touched by the content of the film. In their view, The Curse is no different from many similar works, just an ordinary horror film.

However, we found that diving with Douban score seems not unusual, because the score of "Curse" on China Taiwan Province Yahoo is only 3.3 (out of 5.0). According to the ten-point system of Douban, mainland netizens are more tolerant.

Rhinoceros Jun briefly browsed some bad reviews from the audience in Taiwan Province, China, and most of them focused on the aspects of drama routines, not terror, swaying mirrors and so on. In contrast, mainland netizens have a higher degree of recognition of the film’s plays, and more people give this film a low score because of "bad luck".

Yes, the director won.

In fact, only by looking at the content level, the setting of "The Curse" is not novel. Simply summarized, it is a horror family film shot by mockumentary. As a witness of the original event, 80% of the heroine Li Ruonan’s actions in the film are to escape from the curse and contend with it, but in the end, maternal love makes her a devotee who dares to face the horror.

The beauty of "The Curse" is that it retains full interactivity besides the plot. If you pay close attention, it is not difficult to find that the director has been constantly breaking the fourth wall in the whole film, maintaining interaction with the audience in front of the screen, thus achieving the purpose of burying psychological hints.

For example, at the beginning, the film starts a mental experiment with the audience with the first-person dialogue of the heroine. Li Ruonan introduced to the audience two pictures of "Ferris wheel" and "train", which can change the direction with ideas, to prove that human will can change the world.

The following story mainly tells Li Ruonan’s experience in the form of mockumentary. In front of the camera, Li Ruonan’s self-report, reality and the past three story lines alternately advanced, stripping away the truth of the Chenjiazhuang incident step by step.

First of all, the form of mockumentary itself can enhance the realism of the story, especially Li Ruonan’s first-person narration, which invisibly gives the audience a stronger sense of substitution.

Secondly, in this film, the director also borrowed the production mode of desktop movies many times. For example, through broadcast monitoring, online video, local video and other forms, it is also to let the audience get a stronger immersive feeling.

The most important point is that the director has always used Li Ruonan’s mouth to instill the content of the fictional "Big Black Buddha Mother" Sect in the film. Strange spell symbols, strange handprints, and the unintelligible eight-character mantra of "Fire Buddha repairs one, and the heart is humming", in the process of Li Ruonan calling on everyone to remember these information, the audience has unconsciously entered the director’s small trap.

Finally, after the truth of "The Curse" came out, the audience who knew that they had been cheated or even "cursed" by the director would have such a strong feeling of truth.

And all this, is the initiator of this "practical joke", given by director Kevin Ko.

Chinese horror films worthy of being written in film history

China audience can get such an immersive viewing experience, which is inseparable from the "tailor-made" of this film. In our opinion, the fear of the curse stems from three key points.

One is religion.

As early as a few years ago, director Kevin Ko said in the program that "we Chinese people will always have awe of religion."

In daily life, people believe in gods and buddhas and are afraid of ghosts, but if gods and buddhas no longer represent justice and ghosts start to act recklessly, it becomes an excellent material for Chinese thrillers. Domestic horror games, such as Fireworks, Paper Wedding Clothes, Paper Man and Hong Kong Mystery Record, which were released in China in recent years, actually borrowed religious elements from traditional culture.

In the film "Curse", the director who knows his way also focuses on the religious color. It costs a lot of money to order Buddha statues, make props and design scenes, so we can see that most of the horror colors in the film actually come from the sense of horror created by elements such as evil spirits and scriptures, rather than the direct attack of ghosts. This is also the biggest difference between Chinese horror movies and western horror movies.

The second is the event basis.

"The Curse" may be a rare work adapted from a real event in a horror film, and the original case of this film is a bizarre case that is still pending.

In 2005, a long-time superstitious family of six in Gushan District of Kaohsiung claimed to be possessed by gods, and successively went insane, self-mutilated, fought with each other, and even fed each other feces. The eldest daughter, who was identified as an evil spirit, was eventually imprisoned and abused by the whole family to death. Because the incident was so bizarre, after the police arrested them, the doctor decided that they were collective paranoia.

Cold cases like this are hotbeds of paranormal fear of urban legends, and the curse derived from it naturally has a natural sense of terror. It is reported that director Kevin Ko will continue to create new horror films inspired by paranormal, a real horror in the history of Taiwan Province Province.

The third is the mature horror film technique.

In addition to the above-mentioned desktop movies and the form of mockumentary, JumpsScare, which can bring the most direct sensory stimulation to the audience, is also skillfully used in the film. In addition, the insects, wounds, seals, spells and other elements that appear many times in the film, as well as the empty fingers and lotus milk that once spread widely on the Internet in Jane Eyre, are very typical fears of China audiences. The director can be said to have learned from others.

Of course, The Curse is not without flaws. For example, the distortion caused by frequent switching of different perspectives on the mirror and the discomfort of hand-held camera all weaken the narrative effect to some extent. On the whole, however, the film’s bold innovation in form and the audience’s strong feelings after watching it are doomed to be a horror film written in the history of Chinese film.

As for the climax of the film controversy, that is, the curse at the end, in fact, it is not uncommon in the field of horror films. In the past, classic horror films such as Curse and Ring at Midnight used similar techniques. The fact that "The Curse" can cause such a big controversy shows that it has completely hit the fear and taboo points of China audience.

Even when watching the movie in a non-big-screen scene, the fictional plot of this film still caused many viewers’ disgust and even discomfort. I think the director’s goal of shooting this film has been achieved. It is precisely because of this that we have more reason to think that Curse is a successful Chinese horror film.

As for raising the content of the film to a realistic level, or even reprimanding the director, I am afraid it will not be.

As many netizens said, "Do they watch horror movies for good luck?"

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　　Following bike-sharing, shared sleeping cabin, shared umbrella and shared charging treasure, recently, "shared gym" (pictured) appeared in Dongli Community of Shilibao, Chaoyang District. The Beijing Morning Post reporter found that in the space of four or five square meters, there are air conditioners, air purifiers, treadmills, televisions and other equipment. After scanning the code, you can enter the fitness. Residents nearby said that the "shared gym" has appeared here for nearly a month and is often used at night. However, some people say that the five-minute charge in 1 yuan is too high and there are too few facilities in the space.

　　Gongxiang gym xian community

　　"Running for a minute, charge 0.2 yuan. Sharing fitness debut in a residential area in Beijing, will you go? " Yesterday, such a news was widely spread on the Internet. According to reports, the "shared gym" covers an area of about 5 square meters and can chat, listen to songs and watch movies online. To find out, yesterday morning, the Beijing Morning Post reporter came to Dongli Community, Shilibao, Chaoyang District to experience the "shared gym".

　　The reporter saw that there are two "shared gyms" in the community, covering an area of four or five square meters. According to a nearby resident, the "shared gym" has been set up here for about a month, and people can be seen running in it on weekdays, but almost no one has been seen during the day.

　　Outside the "shared gym", there is a safe use regulation, which stipulates that children under 12 years old and elderly people over 60 years old should not use it; Alcoholics, patients with cardiovascular and cerebrovascular diseases and hypoglycemia should not use it, and precautions such as "Do not exercise on an empty stomach, it is most appropriate to use it one hour after meals" should be reminded.

　　The only fitness equipment is the treadmill.

　　After downloading the software according to the prompt, the reporter needs to fill in the real-name authentication of the ID card information as required, and pay the 99 yuan deposit to officially use it. After scanning the code to open the door, the client begins to charge. Although the space is small, the room looks relatively clean, equipped with air conditioning and appropriate temperature, as well as air purifiers, televisions, fire extinguishers and other equipment. On the wall inside the "gym", there is a daily health record of the sports cabin, which was filled in on August 11th, and there is also a lost and found, next to which there are emergency calls and no smoking signs.

　　However, the reporter found that it is a "gym" that is not worthy of the name. The fitness equipment inside is only a treadmill and there are no other fitness equipment, which is far from the real gym.

　　At present, it is less put in Beijing.

　　The staff of the residential property said that the establishment and installation of the "shared gym" was approved by the property. According to the staff, because there is no gym in the community, such equipment can just make up for this gap and meet the fitness needs of some people. However, the reporter found from the client that at present, there are less than ten "shared gyms" of the brand in Beijing, and there are two in the community.

　　The "gym" slogan is self-help fitness for 24 hours, but a young woman in the community said that people are often seen running inside when they come back from work at night on weekdays, and few people are seen during the day. "Personally, I think five minutes in 1 yuan is more expensive, and there is no other equipment. It costs several yuan to go in and run for a while, so it is better to run outside."

　　Some netizens agree with this and think that the equipment of "shared gym" is too monotonous. "If only there were a bathroom, I wouldn’t want to sweat out of it." "Although the gym is expensive, there are many patterns to choose from, and a treadmill is too monotonous." However, some people are full of expectations and think that it is very convenient to set up the "gym" in the community, and the relatively good environment inside is also a good choice for community fitness.

　　Beijing Morning Post live news reporter Kang Jiawen and photo

　　The theme of the 2020 Style Awards is "Digitalization, Sustainability, Chinese Style and New Beauty", and you are invited to pay close attention to the attack and development of the fashion industry. As an authoritative and comprehensive fashion portal, Sina Fashion not only gathers superior resources in the industry, but also never stops exploring the "style iteration". This year, Sina Fashion seriously selected and commended the brands, events and figures with the most style and scientific spirit in the China market, and contributed professional consumption guidance.

　　2020 Style Awards Fashion Word of Mouth List: Handu Yishe, the most popular young fashion women’s clothing brand of the year.

　　Description of the selection of fashion word-of-mouth list for 2020 Style Awards: All the awards are combined with popular netizens’ voting and Weibo big data (number of fans, number of keyword readings, number of mentions, number of searches, comments and praises, etc.) to select the annual word-of-mouth list in the fashion field.

　　Handu Yishe, founded in 2008, focuses on young and fashionable women’s clothing brands, and has led the whole network in sales for 7 consecutive years; In 2020, Handu Yishe is the brand with the largest number of fans in Tmall women’s wear category, winning the favor of over 50 million young women.

　　Handu Yishe is not only sought after and loved by young fashion people, but also loved by Chinese and Korean stars. More this year, IU, the first female in Korea, joined Handu Fashion Director. This is the first time that IU has cooperated with China clothing brands since she became the first Gucci brand ambassador in Korea.

　　In the same year, Gianna Jun, a top Korean actress, endorsed Handu Yishe for the second time, and personally participated in the design with IU to bring the "double-faced workplace" series. What deserves crazy Call is that this is the only China women’s clothing brand endorsed by Gianna Jun. The cooperation between two TOP Asian stars has given the brand more connotation and imagination.

　　As a brand focusing on young fashion women’s wear, Handu Yishe has landed in Milan, Paris, new york and other internationally renowned fashion weeks many times; At the same time, we have jointly launched a number of design co-names, such as GUCCI designer Agustina, Hermes designer elahi Ma, and Korean pioneer designer PARK.

　　This year, Handu Yishe established the first young fashion design institute in Asia, and specially invited seven mentor groups, including Hong Enzhu, president of Korea Fashion Designers Association, and Choi Beom Suck, the "fashion king" of Korea, to link the high-quality resources of Chinese and Korean designers, so as to develop more creative and cutting-edge designs and lead the fashion trend.

　　The focus on design and the precise control of young fashion have made Handu Yishe sought after and loved by young fashion people. If you want to know the new trends of young fashion and see what new items Handu Yishe released in the season, you can get it in one second!

　　The latest double-sided workplace series jointly launched by Gianna Jun X Handu Yishe X IU is entirely a masterpiece. Among them, the series designed by IU, the fashion director of Handu, is mainly based on the future retro style, which combines the unique retro style of the Millennium with the romantic and sweet elements of the avant-garde women in the future workplace to create a brand-new "trend play". Gianna Jun’s co-branded series mixes the elements of modern street fashion, presenting the exquisite sense of metropolis and trend in a brand-new way, and creating a unique imprint of "double-faced women in the workplace" for future commuters. See IU and Gianna Jun demonstration, not enough? Then it’s better to capture some fashion details!

　　Shirts with wooden ears are overlapped with turtlenecks, and then matched with plaid tweed. This classic wearing method not only increases the level of modeling, but also reduces the age of wearing, while at the same time being playful.

　　Handu Yishe, which was released by authoritative trend agency WGSN in 2020 and focused on the trend, also keenly captured the trend of fashion colors in this series. Printed sweaters with purple as the main color are a must-buy item for fashion experts.

　　How can the little fairy’s wardrobe be short of bubble sleeves? The top of bubble sleeves is responsible for creating a palace texture, while the contrasting plaid pleated skirt is cool. Dressed in a mix-and-match style, the "Handu Girls" hold on to the trends.

　　Combining caring elements with metallic materials, injecting more brilliant feminine charm into cool and handsome motorcycle jackets through gloss and mirror effect, which may be the secret of Gianna Jun’s cool style that never lacks femininity.

　　The woolen coat is decorated with a detachable and practical metal chain, which instantly makes your coat item a story-telling "explosion".

　　The mastery of various popular elements and the insistence on design innovation have made Handu Yishe always at the forefront of the trend since its establishment. These hard-core strengths not only make Handu Yishe the most popular young fashion women’s clothing brand in this year’s fashion word-of-mouth list, but also enable him to contract your wardrobe ~

　　Ministry of Industry and Information Technology, National Development and Reform Commission, General Administration of Sport

　　Ministry of Finance, Ministry of Land and Resources, Ministry of Housing and Urban-Rural Development

　　Ministry of Transport National Tourism Administration

　　Notice on Issuing the Development Plan of Outdoor Sports Industry in Mountainous Areas

　　All provinces, autonomous regions, municipalities directly under the central government, sports bureaus, development and reform commissions, departments of industry and information technology (commissions), departments of finance (bureaus), departments of land and resources, departments of housing, urban and rural areas and construction, transportation departments and tourism bureaus (commissions):

　　　　　　　　　 The "Mountain Outdoor Sports Industry Development Plan" is hereby printed and distributed to you. Please conscientiously implement it according to the actual situation and accelerate the development of mountain outdoor sports industry.

　　General administration of sports

　　National Development and Reform Commission

　　Ministry of Industry and Information Technology

　　the Ministry of Finance

　　Ministry of Land and Resources (MLR)

　　Ministry of Housing and Urban-Rural Development

　　Ministry of Transport

　　National Tourism Administration

　　October 21, 2016

　
　Development planning of outdoor sports industry in mountainous areas

　　Mountain outdoor sports industry is an important part of fitness and leisure industry. It is a series of economic activities that provide related products and services to the public with the natural mountain environment as the carrier, participation experience as the main form and the purpose of promoting physical and mental health, mainly including mountaineering, hiking, camping, cycling, natural rock climbing, orientation and navigation. At present, China has entered the decisive stage of building a well-off society in an all-round way, and people’s sports consumption mode has changed from physical consumption to participatory consumption. Vigorously developing the outdoor sports industry in mountainous areas is an important way to meet people’s diversified sports consumption needs, an important content of implementing the National Fitness Plan (2016-2020), building a healthy China and stimulating the vitality of industrial development, and is of great significance to releasing consumption potential and creating new kinetic energy for economic growth. In order to popularize and popularize mountain outdoor sports and accelerate the development of mountain outdoor sports industry, this plan is formulated. The implementation time of this plan is the "Thirteenth Five-Year Plan" period.

　　I. Development Foundation and Facing Situation

　　With the continuous improvement of the national economic level, the sports consumption demand of the masses is also rising, and the mountain outdoor sports industry has achieved rapid growth: the number of outdoor sports enthusiasts in China has reached 130 million, and the outdoor products market has reached 18 billion yuan. The overall strength, industrial coverage, social participation and market recognition of China’s mountain outdoor sports industry have been greatly improved. At the same time, the weak links that restrict the outdoor sports industry in mountainous areas are still outstanding: the industrial scale is small, the industrial base is weak, the industrial system is not perfect, the lack of low-end consumption power coexists with high-end consumption outflow, the increasingly close industrial cooperation coexists with the lack of multi-department cooperation, and the management system is imperfect and the operation mechanism is not smooth.

　　At present, the mountain outdoor sports industry is bound to usher in new strategic development opportunities. With the gradual implementation of the "Healthy China" strategy, the deepening of supply-side structural reform, and the wide application of concepts and tools such as "internet plus", smart tourism and big data, the demand for personalization, stratification and experience of the public tends to be strong, and the supply of mountain outdoor sports products in China will expand from low level and singleness to multi-level and diversified, and the participating groups will change from younger to different ages and diversified.

　　Second, the overall requirements

　　(A) the guiding ideology

　　Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th National Congress, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing in accordance with the overall layout of "Five in One" and the strategic layout of "Four in All", with improving people’s well-being and health level as the starting point and the end result, with the supply-side structural reform of mountain outdoor sports industry as the main line, and with innovative development ideas and tapping industrial potential as the starting point.

　　(2) Basic principles

　　Reform leads, innovation develops. Strengthen the role of reform in promoting the development of outdoor sports industry in mountainous areas, intensify reform, and maximize market potential through policy innovation, management innovation, technological innovation and service innovation. Break down industry barriers, remove institutional obstacles, and form a policy system conducive to the healthy and rapid development of outdoor sports industry in mountainous areas. Strengthen the guidance of planning, policies and standards, and innovate the service mode and the development model of outdoor sports industry in mountainous areas.

　　Improve the market and stimulate vitality. Follow the law of industrial development, improve the market mechanism and strengthen market supervision. Actively cultivate diversified market players, attract social capital to participate, fully mobilize the enthusiasm and creativity of the whole society, and provide rich and diverse products and services that meet the needs of the masses.

　　Adjust measures to local conditions and highlight advantages. Based on the current development situation, we should integrate space resources, give full play to the advantages of China’s vast territory and abundant natural resources in mountainous areas, develop the outdoor sports industry in mountainous areas with regional characteristics, and establish an inter-regional coordinated development mechanism to effectively promote the sustainable development of the outdoor sports industry in mountainous areas.

　　Strengthen safety and optimize the environment. Increase investment in safety and security, deepen the awareness of safety responsibility, and strengthen the responsibility system for safety subjects, supervision and post responsibility. Strengthen the awareness of ecological protection, follow strict environmental protection standards, strengthen the protection of drinking water sources and nature reserves, prevent and control environmental pollution, and promote the overall quality of the people.

　　(3) Development goals

　　A mountain outdoor sports industry system with reasonable layout, perfect functions and complete categories has been basically formed. The market mechanism has been continuously improved, and the consumer demand has become more and more vigorous, which has significantly improved the driving role for other industries. By 2020, the total scale of mountain outdoor sports industry will reach 400 billion yuan, which will become an important force to promote sustainable economic and social development.

　　Market players are growing. By 2020, a number of leading enterprises with great influence and strong driving force will emerge, launch a number of outdoor sports products with excellent quality, cultivate a number of qualified mountain outdoor sports clubs and a large number of qualified mountain outdoor sports instructors, and form a number of distinctive industrial clusters and well-known brands.

　　The industrial base has improved significantly. The supply of outdoor sports venues and facilities in mountainous areas has increased significantly. Form a different level and diversified mountain outdoor sports event system. The population participating in outdoor sports in mountainous areas is growing, and the proportion of residents’ outdoor sports consumption in per capita disposable income has increased significantly.

　　The industrial environment is constantly optimized. The vitality of institutional mechanisms has been significantly enhanced, administrative monopoly and local protection have been effectively eliminated, the standard system has been further improved, the resource information interactive service platform has been gradually formed, the regulatory mechanism is standardized and efficient, and the market system is healthy and orderly.

　　III. Main tasks

　　(A) to speed up the construction of venues and facilities

　　Improve the infrastructure network. Strengthen the scientific planning and layout of outdoor sports venues and facilities in mountainous areas, and establish a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas. Appropriately increase the proportion of land for outdoor sports facilities and supporting facilities in mountainous areas. Combine smart cities and green travel, plan and build urban slow-moving system and coordinate urban and rural greenway network, and build national trail system and bicycle road network. We will build a number of outdoor sports venues and related service facilities such as outdoor camps, hiking trails, hiking trails and cycling trails, and promote the construction of star-rated standards.

　　Column 1 Building outdoor sports venues and facilities in mountainous areas

　　In the form of "point, line and surface", scientific layout will be made to form a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas.

　　"Points": large-scale national outdoor leisure sports centers (bases) around big cities, medium-sized outdoor sports campsites, and functional areas where small mountain outdoor facilities are concentrated.

　　"Line": national trails with various functions, outdoor cycling system, greenway network with sports and fitness functions, slow-moving system, etc.

　　"Face": A linear path of sports, leisure and fitness connects all points of the venue facilities in series, supporting the corresponding public service facilities and forming an integrated platform.

　　Revitalize the existing site resources. Make full use of parks and urban outdoor vacant places, focus on building a number of outdoor sports facilities that are convenient for the people and benefit the people, dig deep into idle resources in outdoor mountains, and support the use of unused land, abandoned land and remote mountains to build outdoor sports projects in mountainous areas.

　　Expand the development space of the site. Guide qualified suburban areas to build mountain outdoor sports infrastructure such as hiking trails, mountain outdoor camps, hiking and cycling service stations, and improve supporting services. Plan and improve the construction of outdoor sports complex in mountainous areas. Encourage tourist attractions, state-owned forest farms and other reasonable planning and construction of outdoor sports facilities in mountainous areas. Support rural collective economic organizations to participate in mountain outdoor sports projects by themselves or by means of land use rights, joint ventures, etc.

　　(B) enrich the supply of sports events

　　Improve the competition system. Continue to improve and innovate, and build a level system of top-level events, professional events and amateur events. Organic combination of mountain outdoor sports boutique events and mass events, and actively promote the effective connection between national events and local events.

　　Cultivate characteristic activities. Strive to creatively plan a number of high-level and high-quality mountain outdoor sports theme games, create outdoor sports games and festivals with regional characteristics and local culture as the theme, cultivate outdoor experience and adventure activities with environmental protection, outdoor knowledge and skills and personality shaping as the theme, and establish forums and exhibitions with mountain outdoor sports, outdoor culture and outdoor industrial exchanges as the theme.

　　Create a brand event. Expand the scale of events, increase the types of events, cultivate a number of international brand events, create a number of nationally influential and well-known brand events, and form a good situation for the development of mountain outdoor sports events with "one product" and "one place, one product".

　　(3) Cultivate diversified market players

　　Support enterprise development. Guide powerful mountain outdoor enterprises to further enhance their core competitiveness through management output, chain operation and scale development. Encourage large-scale mountain outdoor enterprises to achieve cross-regional, cross-industry and cross-ownership mergers, restructuring and listing. Encourage overseas mergers and acquisitions of dominant brand enterprises to expand the international market. Support the rapid development of operating outdoor sports clubs. Encourage all kinds of small and medium-sized outdoor enterprises in mountainous areas to develop in the direction of "specialization, precision, specialty and novelty" and strengthen characteristic management, products and services.

　　Expand social organizations. Vigorously support the development of various non-profit mountain outdoor sports associations, federations, clubs and other social organizations. Actively promote the pilot reform of the national mountain outdoor sports association and explore the establishment of a corporate governance structure. Encourage all kinds of social organizations to operate independently according to law, and lower the threshold for mountain outdoor sports clubs to engage in related business.

　　(D) comprehensively enhance the industrial energy level

　　Adjust the industrial structure. Further optimize the outdoor sports service industry, equipment manufacturing industry and related industrial structures in mountainous areas. Accelerate the development of mountain outdoor sports service industry, and support all localities to build a large number of outstanding mountain outdoor clubs, outstanding enterprises and brand competitions. Vigorously promote the development of mountain outdoor sports equipment manufacturing to high-end links such as research and development, design and sales, improve the independent research and development production capacity, and cultivate a number of well-known brands of high-end fitness and leisure equipment with independent intellectual property rights.

　　Column 2 Improve the manufacturing level of outdoor sports equipment in mountainous areas

　　Support the establishment of a world-leading mountain outdoor product research and development center, focus on key technologies, key technologies and common technologies, and form a core technology support system with independent intellectual property rights.

　　Carry out demonstration and promotion of major technology applications, and popularize the advanced experience of innovative technologies, product marketing and retail business models in product research and development and design.

　　Strengthen demonstration and guidance. Promote the service benchmarking of mountain outdoor sports, carefully select a number of regions and projects with distinctive characteristics and rich industrial elements, and create a number of excellent mountain outdoor sports with leading value. Build 3-5 national mountain outdoor sports demonstration zones, 50 mountain outdoor sports boutique routes and 50 mountain outdoor sports boutique projects to speed up the star construction of mountain outdoor sports camps.

　　Improve the industrial layout. Around the national topography, landform and resource distribution characteristics, optimize the spatial layout, create a "three vertical and three horizontal" national mountain outdoor sports strategic layout, actively promote the benign interaction between regions with similar resources, complementary industries and docking supply and demand, and form a unique mountain outdoor sports industrial cluster and industrial belt. Overall planning, scientific optimization of project layout, vigorously develop mass projects such as mountaineering, hiking, camping and mountain biking, steadily develop professional projects such as high-altitude mountaineering and rock climbing, actively expand new forms and new connotations of mountain outdoor sports, and promote the healthy development of mountain outdoor sports.

　　Column 3 Layout of Mountain Outdoor Sports Space

　　"Three verticals and three horizontals" is based on the division of geographical levels from west to east, which includes the three steps of topography and the characteristics of mountains and rivers in China. Based on the division of temperature zones from north to south and the differences in topography and geomorphology, it contains various characteristics such as climate, vegetation, landscape, hydrology, geology and humanities. Based on the existing mountain outdoor sports gathering area, it includes hiking, cycling, go on road trip, rafting and other projects. The main layout architecture is as follows:

　　1. The 500-kilometer trail line along the Taihang Mountains, and the outdoor sports line along the Beijing-Hangzhou Grand Canal, the Huizhou-Hangzhou Ancient Road and the Xuxiake Ancient Road together form the longitudinal mountain outdoor sports belt in eastern China;

　　2. Cycling and hiking routes from Xi ‘an to Chengdu;

　　3. Cycling and hiking routes along the Qinghai-Tibet Highway (Xining via Golmud and Tanggula to Lhasa);

　　4. Mountain outdoor sports routes along the Silk Road;

　　5. Cycling and hiking routes along National Highway 318;

　　6. Mountain outdoor sports routes along the Yangtze River and on both sides.

　　Promote integrated development. Promote the upgrading of outdoor sports demand in mountainous areas to form a coupling effect, and actively build a highly intelligent, networked and interactive industrial integration system. Develop intelligent technology mountain outdoor sports products, promote the integration of mountain outdoor enterprises and mobile Internet, and make full use of big data, cloud computing, intelligent hardware and various theme apps to expand development space. Vigorously develop outdoor tourism in mountainous areas, support and guide qualified scenic spots to expand outdoor sports tourism projects in mountainous areas, and create high-quality outdoor tourism destinations. Make full use of and tap sports big data to promote the integrated development of outdoor and health services in mountainous areas.

　　Column 4: Promote outdoor sports in the mountains of internet plus.

　　Vigorously support online to offline for outdoor sports in mountainous areas, make full use of and tap the big data of healthy groups, build a networked information service platform, support the development of APP for outdoor sports in mountainous areas, such as venue reservation, guide reservation, sports socialization, sports goods sales, sports rehabilitation, etc., continuously optimize the operation and management mode, enrich the business service content, and comprehensively improve the comprehensive service function. Vigorously support the intelligent networking mode, conform to the development needs, combine the mobile internet and innovative sports concepts with traditional industries, build an interactive mountain outdoor sports platform based on the Internet of Things, and realize the integrated development of mountain outdoor sports industry.

　　(5) Actively guide mass consumption.

　　Enrich product supply. Vigorously promote mountain outdoor sports suitable for public participation in consumption, actively guide the healthy development of key mountain outdoor sports with consumption leading, and encourage the development of characteristic sports suitable for different groups of people and different regional characteristics, such as mountaineering, camping, hiking, mountain biking, rock climbing, mountain adventure, outdoor expansion and canyon rafting, so as to gradually meet the hierarchical and diversified consumption needs of the broad masses of the people.

　　Guide the concept of consumption. Use newspapers, magazines, radio, television, internet and other media to widely publicize the knowledge and methods of mountain outdoor sports, promote various mountain outdoor sports venues and consumption information, encourage the use of various social platforms, enhance consumption experience, actively guide and stimulate residents’ willingness to consume, promote residents to change their consumption concepts, and enhance public awareness of consciously participating in mountain outdoor sports.

　　(6) Improve the safety rescue system.

　　Create a safe first aid network. Intensify the education and rescue of outdoor sports safety in mountainous areas, plan and build an early warning and alarm system and an outdoor emergency rescue system in mountainous areas, build an information management and track tracking system for outdoor sports participants in mountainous areas, and establish a convenient and full-coverage outdoor rescue service system in mountainous areas.

　　Strengthen safety information warning. Establish a risk level information database of mountain outdoor sports destinations, and actively update and publish information such as weather conditions and traffic control in the surrounding areas of mountain outdoor sports destinations. Improve the safety warning, emergency rescue, fire protection, safety protection and other identification information in risk-prone areas.

　　Establish an emergency rescue mechanism. We will steadily promote the construction of outdoor rescue teams in mountainous areas, strengthen early warning, control, rescue, equipment and insurance response drills, and gradually establish and improve a comprehensive rescue mechanism. Accelerate the establishment and improvement of an all-round emergency rescue service system integrating rescue, medical care and transportation.

　　Box 5 Building a Mountain Outdoor Safety Rescue System

　　1. Identification system: build systems such as guide identification, warning identification, warning identification and service guide.

　　2. Safety system: Establish safety protection devices, early warning devices, emergency rescue devices, emergency shelters, rescue teams and rescue equipment.

　　3. Rescue system: build an integrated response system of rescue, medical treatment and transportation.

　　4. Rescue service station: build service center, rest point, campsite and post station, and improve the systems of water supply, power supply, lighting, parking lot, toilet and garbage recovery and disposal.

　　Fourth, safeguard measures

　　(A) innovation system and mechanism

　　We will further improve the macro-management function of the sports administrative department in the mountain outdoor sports industry, and accelerate the formation of a functional system of government agencies with clear rights and responsibilities, reasonable division of labor, efficient operation and legal protection. Break down industry and regional barriers and simplify examination and approval procedures. Implement the State Council’s "Overall Plan for Decoupling Industry Associations from Administrative Organs", continue to promote the pilot reform of individual mountain outdoor sports associations, and complete the decoupling of national mountain outdoor sports associations from sports administrative organs.

　　(B) improve the policy system

　　Effectively implement the current national planning and layout, taxes and fees, prices, land and other policies to support the development of sports industry. Make overall use of existing capital channels to give necessary support to the outdoor sports industry in mountainous areas. Promote the use of government and social capital cooperation model (PPP) to promote policy innovations such as mountain outdoor sports insurance services, rescue systems and industrial statistics.

　　(C) lay a solid foundation for work

　　Strengthen the construction of public service system in mountainous outdoor sports concentration areas, and promote the establishment and improvement of service guarantee systems such as policy, transportation, security, information and technical services and rescue systems in and around the concentration areas. Accelerate the construction of standard systems for outdoor sports and outdoor industries in mountainous areas, formulate service specifications for outdoor sports in mountainous areas, improve the safety, order and quality assurance system for outdoor sports in mountainous areas, and improve the standardization level of outdoor sports and outdoor industries in mountainous areas in facilities construction, service provision, skills training, personnel qualification, activity management, project operation, equipment and so on. Establish and improve the statistical system and index system of mountain outdoor sports industry, establish evaluation and monitoring mechanism, and form a normalization mechanism for data monitoring and regular release of mountain outdoor sports industry.

　　(D) Strengthen the protection of talents

　　Encourage multi-party investment and carry out various types of vocational education and training. Encourage qualified colleges and universities to set up mountain outdoor sports industry majors, and encourage colleges and universities, research institutes, vocational training institutions and sports enterprises to establish mountain outdoor sports industry teaching, research and training bases. Strengthen international exchanges and cooperation in the training of talents in mountain outdoor sports industry, and accelerate the construction of think tanks in mountain outdoor sports industry.

　　(5) Strengthen organizational leadership.

　　Establish a communication and coordination mechanism for the relevant competent departments of mountain outdoor industry, timely analyze and solve the development situation and problems of mountain outdoor sports industry, and study and formulate various policies and measures for the development of mountain outdoor sports industry. Incorporate mountain outdoor sports industry into national economic and social development plans at all levels, as well as the development plans of related industries and departments. Sports administrative departments at all levels should strengthen the work of mountain outdoor sports industry and promote the development of mountain outdoor sports industry.

　　(6) Strengthen supervision and implementation.

　　Relevant departments at all levels should further clarify the basic tasks, work objectives and safeguard measures for the development of outdoor sports industry in mountainous areas, accurately grasp the focus of work, clarify the division of responsibilities, and do a good job in organizing and implementing all work. It is necessary to improve the supervision and implementation mechanism of the implementation of the plan, take effective measures, strictly supervise the implementation of the plan, and ensure the smooth implementation of the plan. (End)