recent days
A blogger posted a video saying that
"Good shop product ingredient list fraud.
There is no powder in the hot and sour powder.
Lotus root starch doped with cassava starch "and so on.
Triggered a hot discussion among netizens
On the evening of November 18th.
Bulletin issued by Wuhan Dongxihu District Market Supervision Administration
↓↓↓
just now
Liangpin shop issues clarification report
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Original title: "Official Notification of" Good Shop "Event"
Read the original text
[car home Nanning Preferential Promotion Channel] At present, preferential promotion activities are being carried out in Nanning. The lowest starting price of this highly regarded model is only 92,900 yuan, and there is also a discount of up to 0,900 yuan. If you are interested in buying Baojun Yueye Plus, now is the right time. Please click "Check the car price" in the quotation form to get a higher discount.
The article editor in car home, Anhui Province introduces the design of Baojun Yueye Plus. The overall style of Baojun Yueye Plus is very fashionable and atmospheric, and the front face design is unique. The air intake grille adopts the iconic starlight design of Baojun brand, which shows the brand’s recognition and personality. The body lines are smooth, showing a sense of movement and strength, and the overall shape is very exquisite, which leaves a deep impression. The large body size and streamlined body design make the whole car look very exquisite and luxurious. In addition, Baojun Yueye Plus is also equipped with large-size wheels and sporty design, which makes the whole vehicle more sporty and dynamic. In short, the design of Baojun Yueye Plus is excellent, with high recognition and fashion sense, which meets the aesthetic needs of young people.
Baojun Yueye Plus is a small SUV with a body length of 3996mm, a width of 1760mm, a height of 1726mm, a wheelbase of 2560mm, a front track of 1515mm and a rear track of 1520 mm.. This model uses 205/60 R16 front and rear tires, which have a large contact area with the ground, providing good grip and stability. The lines on the side of the car are smooth and concise, and the overall design is fashionable and dynamic. The rim adopts 16-inch specifications, which increases the sense of movement and visual effect of the car.
The interior design of Baojun Yueye Plus is simple and atmospheric, and the steering wheel is made of leather material, which is comfortable and supports manual adjustment up and down. The central control screen has a size of 10.1 inches and is equipped with a voice recognition control system, which can realize the control of multimedia, navigation, telephone and air conditioning. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to charge and connect devices. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2 directions), and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The rear seats support proportional reclining, providing passengers with more space and flexibility. Generally speaking, the interior configuration of Baojun Yueye Plus is rich, and the comfort and convenience have been fully considered.
Baojun Yueye Plus is equipped with an engine with a maximum power of 75 kW and a maximum torque of 180 N·m, which has excellent power performance. This engine can provide sufficient power for the vehicle, so that the driver can feel strong acceleration and flexible control during driving. At the same time, the engine of Baojun Yueye Plus also has the characteristics of high efficiency and energy saving, which can meet the needs of daily driving and bring users a more economical and practical driving experience.
Before the end, let’s take a look at the interior design of Baojun Yueye Plus. Car home car owners believe that the interior colors are simple and generous, and the beige color of the interior is clean and the interior is bright. This simple design style gives people a refreshing feeling, and also facilitates the daily cleaning and maintenance of car owners. It can be seen that Bao Junyue Plus is very careful in the details, and strives to provide a comfortable and beautiful driving environment for the owners. I hope this article can help you better understand Baojun Yueye Plus and look forward to your test drive experience.
In [car home Wuhan Special Promotion Channel], we have brought you a special car purchase discount. This model, which is deeply loved by consumers, is currently undergoing unprecedented price reduction promotion activities. Car buyers in Wuhan are blessed, and can enjoy a cash discount of up to 25,000 yuan. The starting price has been adjusted to an attractive 141,900 yuan. This preferential margin will save a lot of money for your car purchase plan. If you are interested in the popular M7, don’t miss this excellent opportunity and click "Check the car price" in the quotation form to get more favorable car purchase conditions. Act quickly and seize this opportunity to buy a car!
Popular M7, with its magnificent design, shows a unique business and luxury atmosphere. The front part adopts a wide chrome grille with sharp LED headlights, showing strength and sense of technology. The body lines are smooth and the overall style is stable, which highlights the distinguished status of commercial vehicles.
The popular M7 outlines its unique body contour with elegant side lines. The body size is 5170mm long, 1920mm wide, 1930mm high and the wheelbase is 3198mm, which provides sufficient guarantee for the interior space. The design of the front tread of 1685mm and the rear tread of 1660mm ensures the driving stability. In tyre size, the popular M7 adopts 215/60 R17 tires with dynamic rim design, which not only enhances the visual impact of vehicle appearance, but also ensures the grip and comfort during driving.
The popular M7 interior design pays attention to practicality and comfort, and uses exquisite leather-like material to wrap the seat, providing good touch and support. The steering wheel is made of leather, which has a solid grip and supports manual adjustment up and down, which is convenient for drivers to adjust according to their needs. The central control area is equipped with an 8-inch touch screen, which is intuitive to operate, supports multimedia functions, and is equipped with a USB/Type-C interface in the front row and the back row to meet the connection requirements of passengers’ electronic equipment. In terms of seats, the main seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat can also be adjusted to ensure the personalized comfort experience of passengers. The second row of seats also has front and rear and backrest adjustment, and has the function of proportional reclining, which is convenient for space expansion. The overall interior design is humanized and practical, taking into account the sense of science and technology and luxury.
For the popular M7 engine, it is equipped with a 2.0T turbocharged engine with a maximum power of 165kW and a maximum torque of 385nm, which can provide powerful power output. This engine is also equipped with a 224-horsepower L4 layout, which is matched with an 8-speed automatic transmission to ensure the ride comfort and efficiency of the vehicle during driving.
Generally speaking, car home car owners’ praise for the popular M7 can be more than superficial. As a business car with both practicality and face, the popular M7 won the recognition of this small business owner with its excellent face value and spacious space. Whether it is business reception or family travel, it can provide a comfortable experience and has undoubtedly become a right-hand man in the life of car owners. I believe that for friends with similar needs, the popular M7 will also become a trustworthy choice.
On January 11th, BYD launched the DM-I Super Hybrid, a new energy technology independently developed and generated in the world, which is another new technology in the field of new energy vehicles.
At the beginning of the new year in 2021, new energy vehicles are particularly high-profile: HiPhi X, the most expensive car at present, announced that it has received 3,000 orders; On January 9th, Weilai Automobile released the first self-driving model ET7 and the second generation power exchange station in Chengdu … New energy vehicles also performed strongly in the stock market, showing signs of leading the main bull stocks in 2021.
The most expensive domestic smart car attracts a large number of fans
It is understood that among the most expensive domestic new energy vehicles on the market at present, it is Gaohe HiPhi X, a subsidiary of Gaohe Automobile. The founding version of the four-seat model costs 800,000 yuan, and the founding version of the six-seat model costs 680,000 yuan. On January 8th, at the Haikou New Energy Auto Show, Ding Lei, the founder of Chinese Express Gaohe Automobile, revealed that the limited edition of 3,000 original models of Gaohe HIX was about to be sold out, with a total of more than 32,000 users waiting for a test drive.
Why can you suck countless powders at such a high price? Ding Lei said that this stems from the two key words "smart technology" and "luxury" of Gaohe HIX. Gaohe publicizes itself as the world’s first evolvable super-running SUV with an open and intelligent H-SOA superbody electronic and electrical architecture, which can be co-created with users. Gaohe HiPhi X integrates the forward-looking technologies and resources in today’s world and subverts traditional cars with three breakthrough concepts: "scene definition design, software definition car, and co-creation definition value". Taking "software-defined car" as an example, users can flexibly call the hardware of the whole car through software programming to create customized car scenes and realize the real personalization of the car.
Mr. Chen, a consumer who has booked the car, told reporters that choosing this car is to value its high-tech content, and it feels very different from the current car.
Industry professionals believe that smart cars and traditional fuel vehicles will be two different species. Many functions that can’t be realized by a fuel vehicle may be realized on an intelligent electric vehicle. "Intelligent devices can only stay online in real time when they are powered on, but a small battery of a fuel vehicle can’t power on many appliances in the car in real time, so that they can stay online at any time."
Weilai automobile aims at BBA fuel vehicle users
"If you want to drive automatically, you will find that there is only one way, that is, it can only be done by electric drive. This is a very important logic. Why do I have great confidence in accelerating the popularization of electric vehicles, not only because of emission reduction, carbon reduction and environmental protection, but more importantly, it is consistent with technological trends. " On January 10th, Li Bin, founder, chairman and CEO of Weilai Automobile, and Qin Lihong, co-founder and president of Weilai Automobile, both appeared in Chengdu, and expressed this view in an exclusive interview with all-media reporters of Sichuan Daily.
On January 9th, Weilai Automobile released the first self-driving model ET7 and the second generation power station. Although ET7 will not be officially delivered until the first quarter of 2022, the new lidar, solid-state battery and new chip released are all the latest technologies. The hot online booking on that day once made Weilai Auto APP collapse, and at the same time made Weilai Auto perform strongly in the stock market. In this regard, Li Bin is very calm, and he hopes that ET7 can set a standard for the definition and composition of autonomous driving in the future.
Qin Lihong bluntly said that ET7 autonomous driving technology is a "half step ahead" in the transition period. "We hope to see the whole industry go in one direction. In the process of going in that direction, we can lead for one year or two, which is actually very difficult."
Li Bin denied the legend that Weilai Automobile’s competitor was Tesla. He repeatedly stressed that the real competitors of Weilai Automobile are BBA (Mercedes-Benz, BMW, Audi). "It is our ideal to turn fuel vehicle users in the same price range into smart electric vehicle users." It is understood that Weilai Automobile sold more than 40,000 vehicles last year, equivalent to the sales of BMW and Mercedes-Benz for three weeks, accounting for a very low proportion of the entire high-end market in China, and even less in the world. "The road we have to go is still very long." Li Bin said frankly.
BYD Super Hybrid "Downsizing" to Seize the Fuel Vehicle Market
BYD DM-i Super Hybrid, which will be launched in March, has its own "ambition" if it is equipped with a super electric hybrid system model. "The competitors of DM-i super hybrid vehicles are no longer traditional plug-in hybrid vehicles, but will reduce the dimension and hit the same class of fuel vehicles. Let DM-i super hybrid enter the market segment where traditional fuel vehicles are absolutely dominant, and kill a blue ocean in the Red Sea. " At the press conference on January 11th, Wang Chuanfu, chairman and president of BYD Group, said.
The DM-i super hybrid released by BYD this time is a hybrid technology based on electricity, which has multiple advantages such as fast, economical, quiet, smooth and green. The fuel consumption is as low as 3.8L/ 100 km, the comprehensive cruising range of oil and electricity exceeds 1200 km, and the acceleration time of 100 km is 2-3 seconds faster than that of the same class fuel vehicle; While providing a driving experience infinitely close to pure electric vehicles, there is no endurance anxiety and charging anxiety. Compared with the fuel engine, the motor has higher driving efficiency and is environmentally friendly. Judging from the price announced at present, the price of super hybrid vehicles is not much different from that of fuel vehicles, and they can also enjoy the dividend of new energy vehicles, which is not small for consumers.
Fan Yongjun, secretary-general of Chengdu New Energy Automobile Industry Promotion Association, believes that the comprehensive upgrading of new energy automobile technology is an inevitable choice to win the market, and consumers are the biggest beneficiaries. The "New Energy Vehicle Industry Development Plan (2021-2025)" issued by the state proposes that the sales of new energy vehicles will reach about 20% of the total sales of new vehicles by 2025. In 2020, the sales of new energy vehicles in China accounted for only 5% of the total passenger cars, only 4% in 2019 and only 3% in 2018. "With an annual growth rate of 1 percentage point, it will not reach 20% by 2025. The biggest competitor of new energy vehicles is not themselves, but traditional fuel vehicles. Only by continuously improving technology and enhancing consumers’ confidence in buying can we truly seize the market."
reporters’ notes
Auto stocks: the darling of the market in 2020
□ Sichuan Daily All-Media Reporter Zhao Zhangdong
On January 13th, A shares closed, and Great Wall Motor’s share price reached 49.81 yuan/share, with a total market value of 457.05 billion yuan. It is worth noting that in 2019, its market value was only 80.6 billion yuan, a year-on-year increase of more than five times. Great Wall Motor sold 1,111,600 new cars in 2020, a year-on-year increase of 4.8%.
Last year, Great Wall Motor made great strides in the capital market, and it was not a case in the whole vehicle sector. By the end of December 31, 2020, the market value of 62 major listed automobile companies totaled 5.43 trillion yuan, BYD ranked first in the A-share automobile sector with 530.1 billion yuan, SAIC reached 285.5 billion yuan, Geely reached 219 billion yuan, GAC reached 137.4 billion yuan, Changan Automobile reached 117.3 billion yuan, Dongfeng Group reached 65.5 billion yuan, and Beiqi Blue Valley reached 30.3 billion yuan …
Observing the track of BYD’s stock market in 2020, its growth momentum far exceeds the level of its peers. In 2020, BYD launched blade batteries, deeply bundled Toyota, and a number of heavy models went on the market, which became the key words to support its share price. At present, BYD has become the world’s largest manufacturer of lithium iron phosphate batteries and the world’s leading supplier of solar energy and energy storage solutions. In the field of batteries, after more than 20 years of innovation, BYD products have covered consumer 3C batteries, power batteries, solar cells and other fields, and formed a complete industrial chain. Its blade power battery technology won the "Global New Energy Vehicle Innovation Technology" award.
Weilai Automobile, listed in the United States, staged a good show of overtaking in corners. On December 31, 2020, the closing price of Weilai Automobile was US$ 48.74, an increase of 1088%, and its market value increased from more than US$ 4 billion when it was listed in September 2018 to US$ 76.5 billion (about RMB 494.2 billion), an increase of 1707%. On January 11th this year, the market value of Weilai Automobile exceeded 100 billion US dollars for the first time, once reaching 100.394 billion US dollars, and rose to the third place in the market value ranking of global automobile companies, only behind Tesla and Toyota. At the end of 2019, the market value of Weilai Automobile was only $28 billion.
On August 27th, 2020, Xpeng Motors landed on the NASDAQ market. As of the close of December 31st, the share price was 42.83 USD, an increase of 85.41%, and the market value increased from more than 15.3 billion USD to 33.8 billion USD (about RMB 218.3 billion). LI, also listed in the United States, closed at $28.83, up by 86%, with a market value of $25.9 billion (about RMB 167.3 billion), an increase of $12.1 billion over the first day of listing.
Insiders pointed out that the surge in auto stocks is closely related to the low overall valuation of the sector, strong policy support, good sales trend and rapid growth of independent brands.
□ Sichuan Daily All-Media Reporter Ju Yi
On January 1, 2018, Geely’s 2018 Emgrand GL was officially launched. The new car was also upgraded in appearance, interior and configuration. At the same time, it was equipped with a new generation of G-Netlink 3.2A intelligent in-vehicle system and full-speed ACC adaptive cruise system. The new car has launched 7 models with 1.8L and 1.4T displacement, and the official guide price is 788-115800 yuan.
In addition, car purchase now enjoys four preferential policies: continuing the national 2.5% purchase tax reduction and exemption policy; Free unlimited traffic for 2 years, and enjoy the intellectual interest interconnection; The whole department has 24 periods of 0 interest, and it is easy to buy a car without pressure; Replacement purchase, enjoy a maximum subsidy of 3,000 yuan for car replacement.
In appearance, the new car continues the family design style, but it can also be clearly seen that the appearance adjustment, the grid spacing of the upper grid on the water drop ripple has been redesigned, and the lower grid adopts dense black horizontal stripes, which echoes the stripes below the fog lights on both sides, widening the overall visual effect of the front face; The brand-new far and near light integrated automatic induction headlights adopt LED light source and laser carved "GEELY" logo, which is more recognizable and advanced than the old models.
The new car adopts a quick-back streamline shape, and the GEELY LOGO is engraved on the chrome trim at the rear of the car to replace the original Geely shield brand LOGO. The use of LED light guide taillights and the shape change of two exhaust ports on both sides of the rear of the car make the new car look more exquisite.
In terms of interior, the new car basically retains the existing design, and still takes simplicity and elegance as the main tone, and makes adjustments in the central control multimedia control area, canceling the original physical buttons on both sides of the 8-inch central control screen and replacing them with touch virtual buttons.
In terms of configuration, the new car is equipped with Geely’s new generation G-Netlink 3.2A intelligent in-vehicle system, which has built-in the latest 2.0 generation Gaode map online navigation system, supporting real-time road navigation, one-click synchronization of mobile phone information, real-time online map upgrade and other functions; In addition, the working range of ACC adaptive cruise system for high-profile vehicles has changed from 30-150km/h to 0-150km/h, thus supporting the functions of following the car at low speed, stopping and starting again, and being suitable for traffic jams.
In terms of power, the 2018 Emgrand GL will be equipped with a new 1.4T high-efficiency turbocharged engine, which can output the highest power of 98kW and the maximum torque of 215N·m, matching the Gretel 6DCT transmission.
New energy vehicles and fuel vehicles have their own characteristics. It is hard to say who is better than who, and consumers will boldly buy whatever they like. Today is a compact suv. Let’s take a look at its performance.
Let’s take a look at the appearance of the polar fox koala S. The front of the polar fox koala S has soft lines and looks very sporty. With headlights, the visual effect is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 4500MM*1870MM*1655MM, the car uses atmospheric lines, the car side looks very elegant, with large-sized thick-walled tires, giving people a very simple feeling. In the rear part, the rear looks more fashionable and simple, and the taillights look very simple and elegant.
Sitting in the car, the interior style is very angular and the overall visual effect is very distinctive. The steering wheel of the car is very fashionable and atmospheric, and it is made of leather, which gives people a bright feeling. Let’s take a look at the central control, with a 14.6-inch central control screen, which makes the interior design quite layered and looks quite simple. Let Xiaobian introduce the dashboard and seats. The car is equipped with a lovely dashboard, which is very comfortable. The car uses leather seats, which are wrapped in place and the overall comfort is acceptable.
The polar fox koala S matches the gearbox, the acceleration time of 100 kilometers is 11 seconds, and the power meets the daily use completely OK.
The car is equipped with driving mode selection, remote control key, traction control (ASR/TCS, etc.), factory interconnection/mapping, Bluetooth /WIFI connection and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.
I wonder if you are excited about this car introduced today? If you are interested in it, you might as well learn more about it!
[car home Guilin Preferential Promotion Channel] At present, we are enjoying preferential treatment in Guilin, with the highest preferential rate reaching 33,000 yuan and the lowest starting price being only 92,800 yuan. If you want to buy a friend of Fenglanda, you may wish to click "Check the car price" in the quotation form to get a higher discount.
Feng Landa’s design is fashionable and dynamic, and the front face adopts family-style design language, with large air intake grille and sharp headlight group, showing a strong visual impact. The body lines are smooth, and the overall style is simple without losing the sense of strength, which shows the sporty atmosphere of Feng Landa.
Flanders have a compact and dynamic body with a length, width and height of 4485mm, 1825mm and 1620mm respectively and a wheelbase of 2,640 mm.. The side lines of the car body are smooth, showing a sporty atmosphere. With 17-inch rims and 215/60 R17 tires, the visual effect of the whole car is even better. Flananda’s rim style is simple and fashionable, which enhances the sense of movement and fashion of the whole vehicle.
Feng Landa’s interior design is simple and modern, with practical layout and high-quality materials. The central control area is equipped with a 10.25-inch central control screen, which provides clear multimedia and navigation display, improving the convenience of the driver’s operation. The steering wheel is made of plastic and equipped with manual up-and-down and forward-and-backward adjustment functions, which can be adjusted according to the driver’s needs. In terms of seats, Flanders is equipped with fabric seats, which provides good comfort and support. The main driver’s seat has the functions of fore-and-aft adjustment, backrest adjustment and height adjustment, while the co-pilot seat has the functions of fore-and-aft adjustment and backrest adjustment. The second row of seats supports backrest adjustment and proportional reclining, which is convenient for passengers to adjust their riding posture and load luggage. In addition, the car is equipped with a number of USB/Type-C interfaces, including one Type-C interface in the front row and two USB interfaces in the back row, which facilitates the charging of passengers’ electronic equipment.
Fenglanda is equipped with a 2.0L naturally aspirated engine with a maximum power of 126kW and a maximum torque of 205N·m, which is full of power. With CVT continuously variable transmission (simulating 10 gears), it can bring a smooth and comfortable driving experience.
The owner of car home spoke highly of the appearance of Fenglanda, and he mentioned, "I like this pearl white color very much in appearance. The design of the whole car is also very good. The front part of the car adopts a brand-new optimized design, and the large-area lattice blackened middle net and full LED headlight group leave a deep impression on people. The lines of the front of the car are very tough, showing a design concept of low center of gravity, showing a very tough and tough image. The design of the side and rear of the car also emphasizes the sense of strength. The wide chrome trim and the full taillight shape increase the visual effect. "
On October 5 th, Great Wall Motor’s Euler brand released its car purchase rights in October on the 4 th, including 2024 Euler Good Cat/GT Mulan Edition, Euler Ballet Cat, Euler Lightning Cat and other models.
The specific benefits of IT House are summarized as follows:
According to the previous report of IT House, the sales volume of 108,398 vehicles of Great Wall Motor in September dropped by 10.88% year-on-year, including 44,105 overseas vehicles and 30,129 new energy vehicles, with a total of 211,492 vehicles from January to September. Among them, the sales volume of Euler brand in the month was 5486, compared with 10021 in the same period last year.It fell by 45.25% year-on-year.
On the one hand, China Resources Yibao encountered a PH test strip, and on the other hand, Nongfu Spring was accused of being "not as good as tap water". The "two bottles of water" with growing grievances finally broke out in a full-scale "water battle" at the turn of this spring and summer. Recently, the war of words and words between the two sides is not enough, and the next battle will be in court.
Nongfu Spring is negative and frequent, blame Yibao
In the past month, Nongfu Spring has been exposed to mildew in bottled natural water, black unknown objects, brown floating objects, garbage siege in the water source, and different colors of the same batch of products. On April 10, another "industry insider" broke the news that Nongfu Spring’s standard is not as good as tap water.
This series of quality disturbances has raised questions about Nongfu Spring. On April 11, Nongfu Spring finally couldn’t help but jump out and issue a statement, directly accusing the series of reports against Nongfu Spring of being deliberately planned, hidden behind the scenes is the state-controlled drinking water company, China Resources Yibao. In fact, when the water source of Nongfu Spring was exposed to garbage siege, Nongfu Spring pointed out that "this matter was done by a competitor", but did not directly name the competitor at that time.
Observing the series ** publicity actions ** Yibao in recent times, it seems that there is "suspicion". After March 15 this year, China Resources Yibao once cooperated with a large portal website to launch the special topic ** "The Sadness ** Drinking Water in China", and published the same content advertisement in elevators and other channels. It listed all the water pollution incidents in China in the past 10 years, and then pointed out that "Do you still dare to drink the water transported by nature?" The target pointed to the well-known Nongfu ****** advertising slogan – "Nature’s Porter". The relevant website has now removed the topic. Since then, in the process ** Nongfu ****** being exposed to the pollution problem ** the water source ** the Danjiangkou, the figure ** China Resources Yibao has also emerged. On April 9, Yibao held a press conference in *******, the main content ** which was the responsibility ** drinking water enterprises to protect water sources and the need for water sources to meet drinking water standards.
In its statement, Nongfu Spring also listed "criminal evidence" of Yibao, as competitors in Hunan, Guangdong, Sichuan, Chongqing, Hubei and other places have hired people to distribute leaflets attacking Nongfu Spring to retail stores and consumers door-to-door.
More interestingly, there was a speculation circulating in the industry that Nongfu Spring’s recent troubles were similar to the way it had attacked its competitors in the past. Coincidentally, one of Nongfu Spring’s executives had moved to China Resources Yibao…
However, Li Kai, the marketing director of China Resources Yibao, told reporters that he denied all kinds of speculation from the outside world, saying that the company would not do anything that violates fair competition.
Yibao retorted, and a scolding war broke out
Nongfu Spring has set off the climax of this round of war of words since the 11th, and released 17 long Weibo in a row in just 6 days from the 11th to the 16th.
Moreover, Nongfu Spring is not satisfied with the theory of "naming", but also poses a posture of death and destruction. The official Weibo of Nongfu Spring has publicly recruited no less than 5,000 people, "to go to Bunongfu Spring and China Resources Yibao, which uses tap water as its water source, to compare the quality of all water sources, factories and products."
Citizen Mr. Liu told reporters that he had forwarded the above-mentioned Weibo and had received a private message invitation from the official Weibo of Nongfu Spring on the 16th.
This move made China Resources Yibao furious. At 1 noon on April 12, the official Weibo of China Resources Yibao posted a message: "People are not sages, who can be wrong! If you can change it, you can’t be good. ‘This is the case in life, and even more so in business! Advise a certain enterprise to be responsible to consumers and have the courage to take responsibility. Instead of the disaster moving eastward and grabbing the disaster on others!" Weibo. Although this Weibo did not specify the target, it was unanimously regarded by the outside world as a call to Nongfu Spring.
In fact, China Resources Yibao has been holding back its breath for a long time. On March 22 this year, "International Water Day", Nongfu Spring was witnessed to do a demonstration of the pH value of bottled water at several major subway entrances in Guangzhou, and the bottled water for consumers to compare was Yibao. In the consumer sourcing activity held by Nongfu Spring every year, Yibao was also present at the pH value test site of different brands to be demonstrated by the example sign.
"Yibao has always been annoyed by the practice of testing Nongfu Spring Water, and it is not impossible to fight back for this matter," a person close to Yibao told reporters. Regarding the recent statement of Nongfu Spring, the relevant person in charge of China Resources Yibao said that this is the usual method of Nongfu Spring. Once there is negative news, it depends on competitors, and before Wahaha and Master Kang. However, the person did not respond positively to Nongfu Spring’s suggestion that consumers were invited to visit the Yibao factory.
After being ridiculed by the official Weibo of China Resources Yibao, the official Weibo of Nongfu Spring quickly responded: "As a state-owned holding enterprise and a listed company, if China Resources Yibao dares to do it, it must dare to admit it, and maintain the moral bottom line of the enterprise in the hearts of the people. Don’t have the courage to do it, but don’t have the courage to admit it." And used a long Weibo to post a batch of online screenshots, leaflets and other pictures to prove that the series of incidents encountered by the company were carried out by China Resources Yibao.
Since then, the public war between the two major bottled water giants in China has intensified.
Yibao sued Nongfu Spring for reputation infringement
On April 13, China Resources Yibao released an open letter to all China Resources Yibao people, in which it stated that for the deliberate attacks of certain companies, the company will retaliate or use legal weapons to protect itself when appropriate, and also ask employees not to go into muddy waters.
On the same day, the media reporters received a "100,000 whys of Nongfu Spring" from the marketing director of Yibao: It is said that Qiandao Lake is the tap water source of Chun’an County, Danjiangkou is the tap water source of Danjiangkou citizens, and Wanlv Lake is the power source of Guangdong Xinfengjiang Hydropower Station. What kind of water source is Nongfu Spring? The water sources of Nongfu Spring are deep lake water, deep reservoir water, self-swimming spring, mountain spring water, groundwater… No matter what kind of water, it implements the local standard of natural water in Zhejiang Province. May I ask why? Yibao implements the national unified standard no matter where it is produced. May I ask Nongfu Spring, how can you feel?!
In this regard, Nongfu Spring said it was "ridiculous", and the quality of Nongfu Spring was much higher than national standards, industry standards and local standards.
Facts have proved that China Resources Yibao did what it said. On the afternoon of the 16th, China Resources Yibao confirmed in a notice to reporters that the company had filed a lawsuit against Nongfu Spring with the People’s Court of Nanshan District, Shenzhen, which was officially accepted by the court on April 15, 2013.
The report said that recently, through its official Weibo, Nongfu Spring has claimed that the relevant reports of its own product quality problems recently disclosed by the media are deliberately planned by China Resources Yibao, and that China Resources Yibao uses the public’s panic about food safety and environmental pollution as a marketing tool.
"The above false statements have not only been widely reposted through social media, but have also been continuously reported by major mainstream media and portal websites across the country, causing serious damage to China Resources Yibao’s reputation, business reputation and commodity reputation." Yibao said that according to the provisions of the civil law, it believes that Nongfu Spring’s behavior has constituted an infringement of China Resources Yibao’s reputation rights and should bear the legal liability for infringement according to law.
The notice said that it believes in the public and the law will give Yibao a "just result", adding that any company’s actions to infringe on the reputation of competitors will not be successful, and it is not allowed by law. The notice reiterated that the company has firmly opposed, is and will not use illegal means to participate in market competition.
As of press time, Nongfu Spring’s spokesperson, Mr. Wu, had not responded to the company’s lawsuit against China Resources Yibao, or even did not answer the phone. The official Weibo of Nongfu Spring, which has issued frequent statements to the public in recent days, also said nothing about this.
Nongfu Spring pinched his peers and pinched the media
The reporter noticed that since China Resources Yibao issued an open letter to take up legal weapons, the focus ** public opinion on Nongfu ****** has begun to shift. Nongfu ******’s subsequent statements did not name names and China Resources Yibao, but focused on clarifying water quality standards. Instead, they were pinned on the ******* Times.
The **ficial Weibo ** Nongfu ****** has published several water quality monitoring reports, and the ******* Times, which has repeatedly "named" and questioned its water safety, even released a harsh message on Weibo on the 15th: "You can’t run away, and don’t even think about running."
In response, "******* Times **ficial Weibo" posted a response on the morning ** the 16th, "In front ** the standard, you can’t run away, and don’t even think about running away." Since the dispute over product standards appeared in the newspapers, Nongfu ****** first accused competitors ** smearing, and then cursed the media for ignorance, but refused to give a tenable reason on the standard issue. Instead, he avoided the reality and repeatedly emphasized that "product quality" is higher than the national standard.
Subsequently, the **ficial Weibo ** Nongfu ****** issued a "four-fold" ******* Times "Weibo, and posted a" Fourth Statement ** Nongfu ****** "signed on April 16 in the form ** a long Weibo. The content said:" Nongfu ****** products are comprehensively better than GB5749-2006 national tap water standards, ** which 21 indicators are 12-1000 times better than the national standard. Nongfu ****** compared with a full set ** 106 test indicators and 31 internal control indicators, a total ** 137 test reports were fully released. We hope that after the ******* Times sees the test report, should it feel, is your journalistic moral conscience still there? " Nongfu ****** insists that the quality ** the product is higher than any existing drinking water standards in the country, and it is also better than the current tap water standards. The arsenic and cadmium levels in the product are below the detection limit, and the levels are too low to be detected. Mold and yeast are also not detected.
The Beijing Times V17 published two blogs in a row: one is "to be more serious about water standards and pay attention to the right to health"; the other is "I don’t know why Nongfu Spring doesn’t cooperate with normal interviews?!" The Beijing Times pressed Nongfu Spring: Why did companies abandon higher national standards with universal significance and choose lower local standards?
At the same time, it was disclosed that the reporter contacted Wu Chaochao, a staff member of the Media Department of Nongfu Spring, and sent an interview outline as required. After that, he repeatedly dialed his phone, but the other party did not answer and did not receive any response.
Our reporter found that since April 16, Wu Chaochao, who is responsible for media communication, has not answered the reporters’ calls.
Southern Daily reporters, Zhou Zhao and Zhao Binghui
Reporter observation
Don’t pretend to be an ostrich in case of trouble in Nongfu Spring
Pretending to be an ostrich and burying your head in the sand can only deceive yourself. However, it is impossible for you not to look up, open your eyes, or face the objective world for the rest of your life. The problem has to be solved. When everyone pays attention to you, they all prick up their ears and wait to hear your explanation. You don’t want a good opportunity to clarify. When you wait for your spirit to practice your lines and plan to give a speech, I am afraid that there will be no interested audience.
Nongfu Spring released five test data on total arsenic, cadmium, selenium, nitrate and bromate in bottled water produced by multiple factories on the 14th. However, from the response, Nongfu Spring only said in general that "third-party testing agencies provide testing data." As for who the "third party" is, Nongfu Spring has not made it public. According to media reports, Nongfu Spring has commissioned the Hangzhou Quality and Technical Supervision and Testing Institute to test its products, but the test data is significantly different from the data released by Nongfu Spring on the 14th. Such an important test, but not telling which agency tested it, will inevitably weaken the persuasiveness of its data. You sell drinking water, not train tickets, and you can’t say "believe it or not, I believe it" to consumers across the country and send people away.
A responsible enterprise should strictly implement national, local, and relevant industry standards, even the most stringent one, and at the same time mark the product packaging as required. Since Nongfu Spring’s products are of high quality, leaving behind the national standard eight streets, why not mark the national standard on the product packaging generously? There is no need to choose a place with the lowest requirements and post the standard everywhere to attract people’s dislike.
Enterprises can’t just talk about being responsible to consumers. In action, they must first take consumers seriously and answer every question of "God" seriously and sincerely.
Zhou Zhao
(Source: Southern Daily)
On May 1, NIO announced its sales for April. The domestic leading new force only delivered 6,658 new cars in April, a decrease of nearly 40% compared to March. In contrast, 25,681 new cars were sold at the same average price above 330,000, and 8,101 new cars were sold at JK. That is to say, NIO is not only no longer the top seller of new forces, but even failed miserably in the battle at the same price.
In early April, Li Bin said in an interview that if this year’s work is not good, 24 years will become another 19 years, that is, NIO may have to "return" to the ICU again. Judging from the current situation, this time may be further advanced.
What was the problem with NIO? Why did the new power, which was still in full swing in the past two years, suddenly fall into crisis? Let Kung Fu Car take everyone to take a look.
(1) The more models are sold, the fewer cars are sold
NIO has never been a brand that takes volume. As early as 2014, when the NIO brand was established, the slogan shouted was to represent domestic high-end electric vehicles to participate in global competition. But if there is no volume at all, the brand will be difficult to survive.
In December 2017, ES8 was launched, ES6 was launched in December 2018, and EC6 was launched in July 2020. NIO has completed the preliminary product layout. The three cars together can contribute about 10,000 units of sales per month, which was very moist at that time.
What’s more impressive is that NIO has "almost" achieved its goal. As an independent brand, its average transaction price exceeds 400,000 yuan, which is comparable to Mercedes-Benz and BMW, and far exceeds Audi. This result is also very scary. You know, this is a brand that has only been born for a few years, and it can be said that the sky is its limit.
But NIO’s subsequent performance was a big surprise. Since 2021, NIO’s new speed has accelerated significantly. ET7, ES7, ET5, EC7 have been listed successively, and old models such as ES6 and ES8 have also been rejuvenated. As a new force, NIO has seven models on sale simultaneously, but the monthly sales are only poor more than 6,000, which is very disappointing. As a comparison, the ideal three cars sell more than 20,000 per month, and the Tengshi (Parameter Shu Picture) sells more than 10,000 a car, and the polar krypton single model sells more than 8,000.
In the case of such a fragile brand, the "car sea tactics" are enough to show that NIO is casual in product definition. I talked to a former NIO engineer before, and he said that NIO’s approach is that the supervisor swings his arm and has no brains to start.
There is no clear definition before the project starts, and then there are more and more problems, and finally it is a work in progress or marginalized product when it is delivered to the market.
This approach will work in the "early days of entrepreneurship" in the future. For example, when ES8 first came out, although many functions were not opened. But because there are not many decent competitors at the same price, it sells well. But at this moment, in today’s highly invaded market, it is undoubtedly a great waste of resources to push new ones at will.
ET7, as a flagship sedan, is a front-drive platform, and ET5, as an entry-level model, is a rear-drive platform. The non-flagship ES7 entered the second-generation platform and lidar early, killing the "aging" ES8 in one fell swoop, but there is no market at all because of pricing issues. Such a slapstick operation is not uncommon here at NIO.
There is a saying that Li Bin and Qin Lihong are both liberal arts students, which makes them often do not make careful inferences and reviews when it comes to market layout, and are more willing to make emotional choices. On the one hand, this has created NIO’s unique humanistic temperament, but on the other hand, it has also caused the current chaos.
(2) The LeTV model is unsustainable. Is power exchange really the future?
Last year, NIO’s financial situation was already very bad. In 2022, NIO’s net loss for the whole year was 14.4371 billion yuan, of which 5.786 billion yuan was lost in the fourth quarter alone.
What is NIO’s response? At the same time as announcing the 2022 annual report, NIO said that 1,000 replacement stations will be built in 2023, and 500kW ultra-fast charging will be deployed "incidentally".
Why does NIO do this? In fact, it is to exchange services for the market. Compared to doing battery research and development, or building a battery production line. The return on investment ratio of power exchange services is immediate, at least the power station is actually increased. Tesla’s 4680 battery has cost a lot of money, and it has not been mass-produced for three years. If such investment is replaced by a power station, at least there is a real physical site. This is considered a major highlight of NIO. After all, for many users, power exchange is indeed very practical.
At the same time, NIO is "immune" to all price wars. No matter how Tesla and BYD are involved, NIO always insists on not reducing prices, which safeguards the interests of regular customers to the greatest extent.
But the crux of the problem is that today’s tram technology is becoming more and more mature, and the battery life is also constantly improving. When the actual battery life of high-end trams exceeds 500km, the added value brought by power replacement has become lower and lower.
At this time, consumers may pay more attention to the benefits. After all, the B-class ET5 sells more than 300,000, and the C-class Feifan F7 only sells 210,000, and the service seems to be less important.
In order to promote power exchange, NIO adopts the typical "LeTV model". The power exchange business is independent and placed outside the listed company, and then the power exchange business is continuously subsidized through the listed money. This seems "seamless", but as the NIO customer base continues to expand, the resources occupied by power exchange are also increasing, which will eventually feed back to the car price, that is, the price of NIO cannot be lowered.
That is to say, regardless of whether the battery is replaced or not, NIO’s users will eventually have to pay for this business. This is not a problem when sales increase, because doubled users can share these costs equally. But when NIO’s sales do not rise but fall, how can new car owners support the existing huge car owner base?
(3) To have faith, we must also look at the product
In the past few years, NIO could be said to be buying cars and giving away "Moments". There were NIO owners around Kung Fu Cars, and they were truly proud of their cars. They were very proud of NIO’s various activities and praised NIO’s various services.
But NIO should also realize that while this segment of consumers is important, they are far from the whole market. Most ordinary users still want high-quality and affordable models.
Not long ago, NIO launched the power station swap wish list function on the NIO App, where consumers participate in recommending the location of the power station. This may seem like a very "democratic" approach, but it may not be a good choice for the market. The location of the power station should be like opening a store, and "professional" choices should be made according to the local flow of people and the layout of the supplementary facilities, so as to ensure the interests of more car owners, not just the car owners to "vote".
The layout of products and technologies must be based on "professionalism", not emotion. Just like talking to the ideal engineer before about why the ideal doesn’t make cars, he replied that because the ideal customers at this stage are mainly family users, and the space of cars is difficult to meet, so he does not consider highlighting car products for the time being; when talking to the JK technicians about product definition, they said that it is not easy to break the game as a latecomer, and finally chose a relatively niche and the demand is not small.
To put it bluntly, if the market is already very crowded, as a latecomer to enter, there is a high probability that it will be cannon fodder. If there are still some gaps in the market, companies have a chance, provided that the price and positioning are appropriate in all aspects.
In a situation where all opponents are highly nervous, NIO’s careless market play, although it does seem to be a light weight, is inevitably gradually thrown away.
(4) Kung Fu shooting
In 2019, NIO was on the verge of bankruptcy because it could not raise money, and later Hefei City’s investment of 7 billion yuan saved it. I never thought that in this short two or three years, NIO would have to put himself in the "ICU" again, which has to be sighed.
Not long ago, Li Bin came out to reassure investors, saying that NIO was currently urgently saving itself, focusing on the four major fields of chips, mobile phones, sub-brands, and batteries. I don’t know if investors heard it or not. At least in Li Bin’s opinion, NIO’s product and technology layout is fine, so what kind of changes can be expected to be made.
Combined with the dilemma of Weimar, perhaps the entrepreneurial path of the first generation of new forces is about to be turned over.