月度归档： 2024 年 8 月

December 5, 2008, Xinhuanet

　

　　On the evening of the 5th, the much-watched "Exposure Draft" was finally released. Fuel tax, a focus topic that has never cooled down in China’s auto market for more than a decade, has finally been substantially solved. Fuel tax reform, which has been around for a long time, will be settled as soon as January 1 next year. Will it make the Chinese auto market turbulent this year? 　　

　　Fuel tax reform, wait for more than a decade

　　After 11 years of waiting, the fuel tax reform plan has finally emerged. Since the National People’s Congress passed the Highway Law of the People’s Republic of China in 1997, it was first proposed to replace the "maintenance fee" with "fuel surcharge". After 11 years, the "fuel tax" has been ups and downs but failed to be levied, and it has almost become a long-term "heart disease" of the Chinese auto market.

　　However, with the collapse of international oil prices in recent months, there is also a "golden opportunity" for domestic fuel tax reform.

　　On the evening of the 5th, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Transport and the State Administration of Taxation jointly issued an announcement to solicit public opinions on the "exposure draft" of the refined oil price tax reform plan. According to the plan, this reform will abolish road maintenance fees, waterway maintenance fees, road transportation management fees, road passenger and freight surcharges, waterway transportation management fees, and waterway passenger and freight surcharges, and gradually and orderly cancel the government’s loan repayment of secondary road tolls.

　　The reform plan will increase the unit tax of gasoline consumption tax from 0.2 yuan per liter to 1 yuan, diesel from 0.1 yuan per liter to 0.8 yuan, and the unit tax of other refined oil products will be increased accordingly without raising the current price of refined oil. The "Reformation Plan for Refined Oil Prices and Taxes" will be implemented from January 1, 2009.

　　According to industry analysts, there are many reasons why the fuel tax reform plan has not been implemented for 11 years, including the failure to coordinate the interests of various departments and the distribution of central and local issues. However, in recent years, it has been mainly constrained by the high international oil prices. As a result, the fuel tax reform that has been mentioned many times has ended with "only the sound of the stairs".

　　"The plunge in international oil prices is the best opportunity for China to implement fuel tax reform. If this opportunity is lost, it may take a few more years." Rao Da, secretary general of the National Passenger Car Market Information Association, analyzed that using this "time window" to launch fuel tax reform will straighten out the pricing mechanism of refined oil products in our country and create a good environment for the future development of China’s auto market.

　　Rao Da believes that the tax amount proposed by the current plan is lower than originally expected by the industry, and it explicitly eliminates road maintenance fees, reducing the burden on car owners.

　　"This plan is indeed more reasonable, and the rate is lower than the original guess of 30% or 50%, or the plan of increasing 1 yuan, so the implementation will be relatively smooth," said Zhao Chenxi, an auto industry analyst at Haitong Securities. "Especially the fuel tax is finally levied in the form of increasing the fuel consumption tax, which avoids the problem that the introduction of a new tax will face complicated procedures. Now the introduction will be natural." 　　

　　The overall situation of the car market is unhindered, and internal structural adjustment is accelerated

　　Before the introduction of the fuel tax reform, China’s auto market had already encountered a "freezing point". At the beginning of this year, the booming Chinese auto industry put forward the ambitious goal of producing and selling 10 million units and exporting 1 million units. However, with the new surge in oil prices since March and the sudden tightening of the economic situation, the domestic auto market has taken a sharp turn for the worse. Even before September, the national passenger car consumer market experienced five consecutive monthly negative growth, which is unprecedented in the history of China’s auto industry.

　　　China’s auto market, which is preparing to "warm up for the winter", will be "hit" by the fuel tax reform most directly related to the auto industry at the beginning of next year. So this "sudden" variable will be a "snowflake" that adds a touch of chill to the auto market, or a "match" that warms up the auto market?

　　"My opinion is that the car market is basically stable, and the fuel tax reform plan currently introduced has little impact on the car market," said Rao Da, secretary general of the All-China Ride Federation.

　　He pointed out that the purpose of the fuel tax reform is mainly to straighten out the fuel pricing mechanism in our country and promote energy conservation and emission reduction, rather than to save the car market, so it is not a driving force for the car market.

　　Zhong Shi, an auto analyst, said: "The introduction of fuel tax reform has little impact on the domestic auto market as a whole. The experience of fuel tax implementation abroad also shows that it is difficult to directly change consumers’ willingness to buy cars because of fuel tax reform. However, the introduction of fuel tax reform will have a profound impact on the domestic auto market segment and the adjustment of the structure. Energy-saving and low-consumption small cars and small-displacement vehicles will play an increasingly important role."

　　"Fuel tax reform will not have a big impact on the car market, but the proportion of models with large emissions and high fuel consumption will decrease, while the proportion of energy-saving cars will increase." Jia Xinguang, an auto industry expert, believes that as our country’s auto market matures, this structural adjustment has actually begun to appear since last year.

　　However, auto analyst Zhao Chenxi also pointed out that the current plan has little impact on the passenger car market, but the impact on commercial vehicles such as trucks and buses with much greater mileage is very obvious. 　　

　　"Energy consumption moderation" will become the concept of the "post-fuel tax" era

　　"The new plan is undoubtedly the most fair and just policy and regulation, and it effectively reflects the principle of more vehicles and more taxes." Xing Wenjun, an auto industry expert, said the fuel tax reform plan will give government agencies and enterprises, consumers and automakers a strong signal that the powerful lever of taxation will promote the production and sales of energy-saving and environmentally friendly small-displacement vehicles.

　　　Zhong Shi, an auto analyst, said that "energy consumption control" will be the most important signal to the Chinese auto market and the whole society after the introduction of fuel tax reform, because as a developing country and a net importer of oil, China’s two major pressures on energy and emissions will become increasingly heavy. Through taxation, energy conservation and emission reduction will be moved from concept to conscious implementation.

　　Gong Xiaorong, who works at a bank in Shanghai and has owned a private car for more than four years, told reporters: "I think the fuel tax reform can reflect fairness and efficiency. The abolition of road maintenance fees already reflects a kind of fairness. It changes the size of the displacement, no matter how much you drive, no matter how much you drive, you will be charged the same road maintenance fee. Instead, you have independent choice, you can adjust and choose through your own actions, which reflects the principle of efficiency."

　　　She said that after the implementation of the fuel tax reform, based on the mileage she currently drives about 18,000 kilometers per year, if the road maintenance fee is removed, it will still be lower than the original fee. "With the string in my mind that you drive less and save more money, your car habits will change in the future."

　　　Automotive analyst Jia Xinguang said that although the current plan shows little change in fuel costs, excluding expenses such as road maintenance, as long as a simple calculation can be seen that different fuel consumption cars and mileage are different, and the cost gap is significantly widening. Over time, this structural change will guide consumers to change their habits in car selection, car purchase, and car use, thus changing the structure of the domestic car market and highlighting the theme of energy conservation and consumption reduction.

　　Moreover, industry experts also believe that the fuel tax reform will also promote our country to create more conditions and opportunities in the research and development of automobile fuel-saving technologies and new energy vehicles. December 5

No one will deny the significance that the 4S store model has brought to the development of the entire industrial chain during the more than 20 years it has been rooted in China. However, with the frequent acceleration of the iteration of the auto market, the evolutionary logic related to China’s auto market has begun to reshape and change.

To be exact, under the impetus of the new forces of automobile manufacturing, the global automobile market has ushered in a wave of transformation and reform of the dealer model, which has attracted much attention to the direct sales model. Of course, traditional OEMs have not "sat still". In addition to "joining if you can’t beat it", they have also carried out different degrees of transformation of the authorized distribution model. It is precisely at this time that Geely has shown a high-level gameplay for the industry with the rapid change of channel development and marketing model.

On June 5th, the opening ceremony of 100 stores was held at the Geely Galaxy Xi’an Experience Center. With the simultaneous opening of 225 Geely Galaxy exclusive stores across the country, Geely Galaxy opened a new retail model, showing its determination to go all out for new energy transformation, and with the "new channel ecology, new service standards, and new user experience" created, it came to users at the fastest "Galaxy speed" to continue to meet the high-end travel vehicle needs of Chinese families.

Build a new channel ecosystem, customer satisfaction is only standard

Whether channel change will become the criterion for the entire industry to enter a new stage is still unknown in the short term. But there is no doubt that this exclusive retail system of Geely Galaxy is an innovative move to accelerate the development of the industry.

Backed by Geely’s strong channel system, Geely Galaxy has given full play to the advantages of the compound franchise authorization system, established a new channel ecosystem of compound franchise authorization, and adopted the innovative practice of "digital exhibition hall + standardized experience". In addition to the first batch of 225 exclusive stores, which are mainly located in cities with a capacity of Top150 in China’s new energy market, it is expected that within this year, the channel scale of 650-700 exclusive stores nationwide can be realized, and the coverage is obvious.

However, the key to the heated discussion of this retail system is the agency distribution model promoted by Geely Galaxy, which accurately meets the high-quality and diverse needs of consumers. In fact, including the establishment of Geely Galaxy brand centers in the CBD of first-tier cities such as Hangzhou, Shenzhen, and Guangzhou, as well as the establishment of user centers (4S stores), experience centers (city exhibition halls), and display spaces (supermarket stores) with partners in key markets, are all designed to open up a broader new energy market and create a more transparent car buying environment and a more efficient and convenient car buying experience for users. Among them, the Geely Galaxy Brand Center is not only a display platform for users to fully understand Geely Galaxy, but also a demonstration center for Geely Galaxy user experience and service standards, a talent training center, and a multi-activity center for users, playing a role as a model and a benchmark.

Of course, the skyrocketing "Galaxy speed" cannot be attributed to speed alone. In addition to channel innovation, Geely Galaxy has reshaped a new set of service standards around users: specific measures such as regular training and assessment, service quality evaluation, and in-store counseling. In order to form a high standard of service quality from the source of talent, Geely Galaxy adopts 100% full-staff advanced training, formulates expert development plans such as product experts, test drive experts, and delivery experts, so that users can consistently receive professional service and feel at home throughout the life cycle of the car.

Considering the pain points such as high communication cost and information asymmetry in the traditional 4S store model, Geely Galaxy has specially created a "digital exhibition hall". Based on the empower of Xingrui Smart Computing Center, the "digital exhibition hall" can not only unify the online payment platform and provide a convenient customized experience, but also connect the full link of user car purchase by digital means to achieve double improvement of service efficiency and user experience. For Geely Galaxy, customer satisfaction is only standard.

Fully practicing high value, Geely Galaxy L7 opens the era of "true fragrance"

With the increasing trend of electrification, car companies have always talked about "high value", but in fact, there are few people who shout slogans. Geely took the lead in responding and launched a new mid-to-high-end new energy series Geely Galaxy, with the mission of "only high-value new energy vehicles", focusing on the mainstream new energy market of 200,000-300,000 yuan.

At present, as the first model of the series, Geely has been officially launched, and it has successfully landed in Geely Galaxy’s exclusive stores nationwide at a better price than expected, with new battery safety standards and a wealth of intelligent technology configurations.

Geely Galaxy L7 price is 13.87-17 3,700 yuan, in such a price system, its proposed new generation of super electric hybrid, a new generation of safety standards, a new generation of technology cockpit and a new generation of comfortable experience and other four standards, covering the user’s car multiple dimensions, has a comprehensive advantage, and safety is undoubtedly the core competitiveness.

Inheriting the inherent safety genes of Geely’s architecture and car building, Geely Galaxy L7 is based on the world-class e-CMA architecture and the Aegis battery safety system, and has built a new standard covering battery safety, vehicle safety, intelligent safety and health safety. It is definitely the highest level of safety that consumers can buy today. Taking the battery safety that is generally valued by new energy users as an example, on May 13, in the four safety tests conducted by the China Automotive Technology Research Center on Geely’s "Aegis Battery Safety System", the Aegis battery safety system carried out by Geely Galaxy L7 has far exceeded the national standard test standards, once again pulling the battery safety to a higher dimension.

At this point, new energy vehicles should not be "insulated" from intelligence. With the support of the Snapdragon 8155 chip, the super cloud computing power of the Xingrui Smart Computing Center 8.10 billion billion times per second, and the Geely Galaxy N OS cockpit operating system, Geely Galaxy L7 has become a super intelligent end point that integrates "high value, dual computing power, easy operation, full senses, and global FOTA", allowing users to enjoy the "real fragrance" feeling brought by the latest technology applications.

Facing the great changes unseen in a century, there has never been any comfortable and pure land, and channels, products, and system forces represent everything. Backed by Geely, Geely Galaxy has taken the lead in realizing the systematic layout from products to channels and staged "Galaxy Speed". It can be said that the opening of Geely Galaxy 100 stores means that Geely Galaxy will reshape the industry standard of the automotive market with new high-value products and services, which is a "dimensional reduction blow" to its peers.

The Spring Festival Gala, the Spring Festival movies, the statistics and comparisons of the number of tourists in various places, etc., almost habitually occupy the hot search list during the Spring Festival every year.

At the same time, the entire automotive industry has always entered a short period of silence.

The Spring Festival of 2024 has some exceptions.

On February 4, Mr. Wei of Tongren, Guizhou Province, was driving a Lynk & Co 08 EM-P with two family members on their way back home in ice and snow. In order to avoid the large truck, the vehicle skidded out of control and fell off a cliff about 60 meters deep. Fortunately, Mr. Wei and his family members in the same car suffered only minor bruises, and then the vehicle automatically sent an SOS alarm for help, and the three people were successfully rescued.

After the incident was fermented on the whole network, the news that Geely’s car safety value was full made an exception to the hot search list during the Spring Festival.

The King of Rolls?

February 18, the ninth day of the first lunar month.

Gan Jiayue, CEO of Geely Automobile Group, made a brief response to the Lynk & Co 08 EM-P traffic accident in Tongren, Guizhou, in a New Year’s message entitled "The’Galaxy Age ‘of New Energy and the’Youth Age’ of Chinese Automobile" released through Geely Automobile’s official Weibo.

Gan Jiayue said that what we do is to respect the lives of users, not to make superficial articles, but to lay a solid foundation and practice internal skills. Users are the first value of existence, and providing users with safety is not marketed, but done.

The word "dry" actually expresses Geely’s confidence and domineering spirit in building cars and building cars.

I still remember that in January 2023, Gan Jiayue announced in the form of "Cloud Release": "Intelligent Geely 2025 Strategy" was a new digital infrastructure, the first "cloud, data, and intelligence" integrated super cloud computing platform for global car companies, and Geely Star Smart Computing Center was officially launched.

The "car super brain" with a total computing power of 8.10 billion billion times per second in the cloud was officially launched, pushing Geely’s digitalization, data and intelligence to another high ground.

In February 2023, Geely Automobile released its new energy strategy and launched the mid-to-high-end new energy series "Geely Galaxy".

Since then, Geely Automobile has formed a full-scale layout in the new energy market. From Polaris and Krypton, to Lynk & Co, Galaxy, Geometry, Panda, and even Smart Elf, Volvo, Lotus… Geely Group can be said to be one of the most comprehensive and subdivided automobile groups in the world with a new energy layout.

In other words, Geely Automotive has completed the perfect transformation of vision globalization, market globalization, brand globalization, capital globalization, and quality globalization.

In May 2023, Geely Galaxy’s exclusive "SHIELD Battery Safety System" completed the first basic safety test at the China Automotive Center. And successfully passed the battery acupuncture test recognized as the most difficult and rigorous in the industry.

In September, Geely Galaxy L6, equipped with the Aegis battery safety system, completed the industry’s first three-car high-speed serial rear-end collision test at Shanghai Motor Vehicle Testing and Certification Technology Research Center Co., Ltd., and the "Aegis battery safety system" was proved to have superpowers beyond industry safety.

At 7:37 on February 3 this year, the Xichang Satellite Launch Center successfully launched the Geely Constellation 02 satellite into space.

Geely Constellation is also the "Future Travel Constellation" satellite. It is independently developed by Geely’s Spacetime Daoyu and the world’s first commercial communication, navigation and remote sensing integrated constellation.

In June 2022, Spacetime Daoyu successfully launched nine satellites into orbit in the first orbit of the constellation in the form of "9 stars in one arrow", forming the first orbital plane of the constellation. This time, 11 satellites will form the second orbital plane of the constellation.

According to the plan, Geely will complete the deployment of 72 satellites in the first phase of the constellation in 2025, which will provide satellite application services to global users and enable global positioning without blind spots.

In fact, since June 2020, Geely has entered the "4.0 comprehensive architecture car system car era" and become a Chinese auto company with a world-class modular architecture (CMA world-class modular architecture), the entire industry has also entered an eventful period. Roll structure, roll configuration, roll price, roll machine, roll flow. However, no matter what new concept the rim becomes popular, Geely can come up with a mature and reliable response.

At this point, we come back to the sudden traffic accident at the beginning of the text.

The out-of-control Lynk & Co 08 EM-P, the frame is complete, the airbag is normally opened, as a new energy SUV, the power battery does not have the secondary disaster of thermal runaway, it can be accurately located in the inaccessible ravine, and the vehicle automatically sends the SOS alarm for help at the first time…

This series has no rehearsal, no script, and behind the sudden bits and pieces that are related to the safety of our lives, which one is not closely related to Geely’s technological priority and macro layout of car manufacturing?

Perhaps we can draw a conclusion from this. In this world of "rolling" and chaotic car building, Geely is the "king of rolling".

There is no other world wide!

As we all know, "volume" is actually a neutral word.

If you don’t roll, there is a high probability that you will be eliminated by the industry; if you roll too much, you will definitely harm yourself.

If we hang Geely as the "King of Roll Kings", then Geely’s past, present, and even future actions will actually be somewhat suspicious of killing the goose and getting the egg.

Is that so?

By reading the New Year’s message of 2024, we can get a standard answer to this.

So far, there are still some people who praise pure electric vehicles, and of course some people praise the revolutionary promotion of the automobile industry by Chinese electric vehicle companies. To this, Geely’s answer is that whether pure electricity is the only direction in the future, Geely believes that "electric drive" is irreversible.

Because electric drive is currently known to be the most important way to convert various renewable resources. Even "hydrogen" is called "hydrogen fuel cell vehicle".

At present, Geely is one of the few car-making entities that adhere to the green methanol project. In this regard, Geely believes that whether green methanol will become the next new energy trend, Geely believes that it is one of the most effective ways to achieve carbon neutrality.

Therefore, Geely does not participate in the debate on new energy routes, and adheres to multi-technology routes such as green methanol, pure electricity, hybrid, and hydrogen fuel.

At present, the future of autonomous driving is still uncertain. In this regard, Geely firmly believes that "intelligence" is irreversible. Because practical applications such as smart home, smart medical care, and smart city are already in sight. As the end point of smart mobility, the intelligent experience of users must be the high value needed in this era.

Therefore, based on the above, regardless of whether the price war can lead to a consumption boom, Geely has always adhered to high value and firmly believes that new energy vehicles driven by electronic architecture and software will be more cost-effective.

Based on this, it seems that we cannot simply and roughly characterize the issue of Geely’s "roll".

To be precise, Geely is not afraid of rolling, but has no intention of entangling in it.

Geely Automobile has sufficient means to cope with the market’s internal volume tactically. Behind it is actually a strategic pattern that is open and closed, fully defended, prepared for a rainy day, and far-sighted.

Looking at it, in essence, this is empowered by "Smart Geely 2025", the attributes of Geely’s "technology-based enterprise" have been strengthened, and Geely’s industrial chain is changing from the traditional "self-owned closed-loop type" to the more powerful "general open type". Obviously, Geely’s "technology factor" will also become a boost to the overall rapid development of Chinese automobiles.

The mid-to-high-end new energy series "Geely Galaxy" that has just ended its rookie season can be the best proof of Geely’s car-making that has undergone qualitative changes.

In January, Geely Galaxy ushered in a good start to 2024, with 19,223 sales in the whole series, close to the monthly sales of 20,000, setting a new high. Up to now, Geely Galaxy has successively launched Galaxy L7, Galaxy L6 and Galaxy E8 three cars, forming a "pure electric + electric hybrid", "car + SUV" product layout, and sales have exceeded 100,000.

When most freshman car companies are still struggling with the passing line of "monthly sales exceeding 10,000", first-year freshman Geely Galaxy has come out of a perfect upward curve.

With the launch of the Geely Galaxy E8 on January 5, Geely announced that it had entered the "Galaxy Age" of new energy.

In fact, the "Galaxy Era" does not specifically refer to the Geely Galaxy car series. It heralds the comprehensive renewal of Geely’s various brand lines, and the comprehensive application of Geely’s world-leading new energy intelligent technology in different products. It also represents Geely’s entire system’s determination to "new energy", to "intelligence", and to "high value".

Therefore, when we stand at the user’s perspective and look purely at the product, we can uncover new avenues for Geely’s car manufacturing.

Take the Geely Galaxy E8 as an example.

A 200,000-class pure electric car, the price is not cheap, and this is the average price of Geely Galaxy has reached 160,000 yuan on the basis of higher.

However, after some careful consideration, you will be relieved, Geely Galaxy E8, the price of the B-class car, the size of the C-class car, the performance of the supercar, and the safety of the million-class make the Galaxy E8 a new generation of pure electric flagship in China.

Write at the end

On February 1, the data showed that in January, Geely Automobile sales were 213,500, an increase of about 110% year-on-year, and the sales volume reached a record high, ranking first in the industry. Among them, the sales of new energy vehicles 66,000, an increase of 591% year-on-year, accounting for 30% of the total sales.

One of the best auspiciousness in history has been revealed.

As Gan Jiayue put it, Chinese cars have entered the "youth era" in their prime, and Geely’s car manufacturing will fully integrate into this century trend with the vibrant "Galaxy Age".

　　Yesterday was the day when the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications and seven national ministries and commissions was officially implemented. However, the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " issued by the Beijing Municipal Transportation Commission a month ago are still in the exposure draft stage, and formal regulations have not yet been issued. During this vacuum period, Didi platform, Didi drivers, and leasing companies are still operating as usual, and together look forward to the release of the official version.

　　Beijing has yet to issue formal rules

　　Yesterday was the specific implementation date of the new policy on online car-hailing between the state and Beijing. However, due to the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Detailed Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " previously issued by Beijing are still in the exposure draft stage, and the official version of the new policy has not been promulgated. Therefore, the online car-hailing market in Beijing has not ushered in a "sudden change". Whether it is an online car-hailing company or a driver, they are waiting on the sidelines in the "vacuum period", waiting for the official version to be issued.

　　At the end of July, the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications, MIIT, and the Ministry of Public Security were officially announced. The measures provide general guidance for the management of online car-hailing nationwide, but the specific policies of each province and city need to be formulated separately. The official document originally planned by the Beijing Municipal Transportation Commission to be released by November 1 has been delayed and has not been released yet.

　　Didi continues to negotiate with relevant departments

　　Yidao and Shenzhou have upgraded the system according to the New Deal

　　Didi has been trying to communicate with the relevant government departments for more than 20 days. "During the consultation on the implementation rules of online car-hailing in various places in the past three weeks, we have actively communicated with the local authorities to report and sort out the specific opinions," Didi said.

　　In addition to Didi, other online car-hailing platforms have also been upgraded in accordance with the requirements of the New Deal. Yidao responded that Yidao is actively applying for qualifications in accordance with the requirements of the New Deal and scientifically optimizing its existing business. Shenzhou Special Car simply responded that Shenzhou Special Car has been connecting with relevant departments according to the requirements of the New Deal, and everything is going well.

　　Since the beginning of this month, local new policies on online car-hailing have been introduced in various places. The exposure draft of the new policy on online car-hailing in Beijing, Shanghai, Shenzhen and other places can be described as strict. In addition to various standards stipulated by the state, drivers are also required to be registered in the city, drive vehicles with local licenses, and vehicle wheelbases are greater than 2700 mm. These requirements undoubtedly shut out many Didi and Uber drivers. According to Didi statistics, less than 1/5 of the vehicles currently engaged in online car-hailing meet the new wheelbase requirements. According to Shanghai statistics, among the more than 410,000 drivers that have been activated in Shanghai, less than 10,000 drivers have Shanghai local household registration, that is, less than 1/40. This figure may reflect the current situation of the proportion of registered drivers in first-tier cities.

　　Didi and Uber suddenly increase subsidies to stabilize drivers?

　　"In the past few days, the subsidy has been increased again. Not only will the morning and evening peak be given 30 yuan each, but the subsidy will be 50 yuan for running 18 orders. After calculating, the subsidy is more than 100 yuan a day, which can make me insist on running for a few more days." Yesterday, Master Liu, an Uber driver, told a reporter from Beijing Youth Daily. He said that Didi and Uber have different subsidy policies every day. Some time ago, almost all the subsidies of Didi and Uber were cancelled, and a large number of drivers around him changed careers, resulting in long waiting times for passengers and a decline in experience. Perhaps in order to stabilize the existing drivers, the platform has increased the subsidy in recent days. A few days ago, it also provided a subsidy for "breakfast fee" in the morning peak, which is a reward of 7 yuan for one order. Although it has been cancelled these days, there are still subsidies of more than 100 yuan, which can make do with running.

　　The driver from Shandong, who drives a Hebei license plate vehicle, said that several of his driver groups are discussing the implementation of the new policy on November 1, but there is no official version of the regulations released in Beijing, and the platform has not issued any notice, so everyone continues to run. Master Liu said that at present, he drives about 12 hours a day, removing the travel restriction for 4 days a month, and is on the road almost every day. In this way, he can earn six or seven thousand yuan a month excluding fuel costs. "When I first joined, I could earn 1,000 yuan a day. After a month, it was 20,000 or 30,000 yuan. I didn’t hesitate to run from the car repair shop to drive. Now it is two or three hundred a day. I really want to go back."

　　Nie Shifu, a Beijing-based Uber driver who drives a Buick LaCrosse, told the Beijing Youth Daily: "Don’t look at me as a Beijing native, but my car is not up to the standards of the New Deal." He said that not only is his car not wheelbase enough, but it is also older than two years, so if you follow the new policy exposure draft, you will need to change to a better car. He said that "the reward has increased again these days, and there is still some motivation to pull, and every day is to collect orders to get rewards." According to him, when Didi and Uber first merged, the reward was particularly low, resulting in fewer drivers on the road, and each time you need to pick up passengers three or four kilometers away. Not only do passengers wait for a long time, but their own costs have also increased.

　　Rental company: 1/3 of drivers have returned their cars

　　In addition to the platform and drivers, the rental companies that cooperate with Didi also have a share of the online car-hailing market. After the introduction of the new policy exposure draft, the business of the rental company has also been greatly affected. It is understood that each Didi owner will be automatically assigned a rental company in the background by Didi after joining Didi. After that, each order of the owner needs to pay 1.77% of the labor management fee to the affiliated company. Regarding the role of the rental company, Didi customer service introduced: "If the owner has any problems, you can find the rental company to solve it. Including express and special car business consultation, handling, policy inquiries, car withholding matters, etc." In addition, the rental company also owns some vehicles for external rental, for drivers to run express and special cars.

　　"After the Beijing city’s online car-hailing exposure draft was released, about one-third of the company’s drivers have returned their cars," the head of a car rental company in Beijing told the Beijing Youth Daily. "Some of them are renounced after the expiration date, and some of them are renounced before the vehicle expires. These drivers need to bear a liquidated damages of as little as one or two thousand yuan and as much as one month’s rent (about 4,000 yuan)."

　　The person in charge also revealed that the exposure draft has indeed had a significant impact on the company. "The rent of vehicles has now been reduced. Before, the rent of express trains was 4,500 yuan per month, and the rent of special cars was 7,000 yuan. Now the average rent has been reduced by 1,000 yuan." On the lease period of vehicles, the company’s has the voice over has also decreased. "We used to rent the whole, starting from one year, but now you have to rent it for one year and no one rents it, so now we can rent it at least by the day, usually one month."

　　He said that the official new policy has not been issued yet, so all business is normal. Regarding the new policy, he said that "there must be a way before the car reaches the mountain." He said that before the legalization of the identity of online car-hailing, Didi and Uber were all black cars. If they were caught by law enforcement agencies, they would be fined 10,000 yuan per car, and this part of the fine would eventually be borne by Didi. "If the current regulations are strictly enforced, then Didi may face difficulties. So it is impossible for the company to directly untie you and not let you do it. They are likely to bear this part of the fine. After all, Didi has raised tens of billions, and it can still afford it." He believes.

　　The person in charge of another rental company said that the company does not maintain cars now, but directly rents cars from higher-level companies, and only earns part of the price difference. "We are now mainly an affiliated company of Didi Company, managing thousands of cars. The company’s long-term rental vehicles are more than 100. If you want to rent a car now, you need to retrieve it from the higher-level company."

　　The person in charge said that the company is waiting for the introduction of the new policy, and before then all business will continue as usual. "Now everyone in this industry is earning hard money," he said. "The average driver earns six or seven thousand a month, at most 10,000, but they have to work non-stop for a month, and they have to work more than 12 hours a day. There are too few people in Beijing who do this." He added, "If after the new policy is introduced, some drivers really can’t do it, then we will refund the driver as soon as possible. After all, it is the reason for the policy."

　　By our reporter, Wen Jing

　　Xinhua News Agency Beijing July 28 New Media Special Telegram: Focus on Taxi Reform Four Major Concerns of the People

　　Xinhua News Agency "Xinhua View" reporters Ding Jing, Qi Zhongxi, Zhao Wenjun

　　The "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" and the "Interim Measures for the Management of Online Booking Taxi Business Services" were issued recently, and the "boots" of taxi reform have been implemented. Can the reform ease the "difficulty of taking a taxi" and "expensive", and can private cars drive online taxis? Will the "share money" be reduced?

　　Can my car drive an online car-hailing? What are the conditions?

　　At present, many people driving online car-hailing are often investigated, and some people want to drive online car-hailing, but they are still waiting and seeing because of the unclear policy.

　　After the document was issued, worry and wait-and-see will become "past tense". The document gives online car-hailing platform companies legal status, supports the continuous innovation and standardized development of online car-hailing platform companies, and relaxes restrictions on online car-hailing platform companies to not require their own vehicles.

　　According to the regulations, the conversion of private cars to online car-hailing requires meeting three basic conditions: passenger cars with 7 seats or less; installation of vehicle satellite positioning devices and emergency alarm devices with driving record functions; and vehicle technical performance meeting the requirements of relevant standards for operational safety.

　　At the same time, the regulations also specify four requirements for online car-hailing drivers: obtaining the corresponding type of motor vehicle driver’s license and having more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug use record, no drinking driving record, and no 12-point record in the last 3 consecutive scoring periods; no violent crime record; other conditions stipulated by the urban people’s government.

　　"It is worthy of affirmation that administrative reform should take the initiative to adapt to the trend of the’Internet + ‘era and the reality of the taxi industry, and face the problem head-on," said Yu Mingyuan, a highway transportation development research center at the Highway Science Research Institute of the Ministry of Transport.

　　Guo Jifu, director of the Beijing Transportation Development Research Center, believes that the new policy reflects respect for market laws. But for online ride-hailing included in the operation, its market behavior should be regulated.

　　It is worth noting that in order to encourage the "sharing economy", the new policy also allows private passenger car sharing, or "hitchhiking". However, the requirements are not for profit, and should be carried out during commuting hours or holidays. There should be a certain limit to the number of rides per car per day. Part of the travel cost is limited to direct expenses such as fuel costs and tolls.

　　Can "taxi difficulty" be alleviated?

　　Whether you can get a taxi during the morning rush hour, and whether you will be "rejected" when you go to the nearest hospital. "Difficulty in taking a taxi" is one of the most concerned issues for the people in the taxi reform. Experts believe that the change in the capacity scale is the key issue affecting the difficulty of taking a taxi for citizens.

　　As of the end of 2015, there were about 1.39 million taxis in China, about 8,500 taxi operating enterprises, and about 130,000 self-employed households. According to the document, the next step in the development of taxis is to adhere to the principle of giving priority to the development of public transportation, moderately developing taxis, coordinating the development of cruise cars and online cars, and promoting the gradual integration of the two formats.

　　Liu Xiaoming, deputy minister of transportation, pointed out that the "moderate development" of traditional taxis requires cities to take into account the actual situation of the city, reasonably grasp the scale of taxi capacity and the proportion of sharing in the urban comprehensive transportation system, and establish a dynamic monitoring and adjustment mechanism.

　　According to the requirements of the document, the number and scale of online car-hailing are controlled by various localities. Cheng Shidong, director of the Urban Transportation Office of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, believes that the overall direction of the policy for online car-hailing is "deregulation". Previously, it was worried that the setting of the scrapping age of online car-hailing would affect the enthusiasm of some online car-hailing owners, but this condition in the document became "600,000 kilometers", and many private cars can be converted into online car-hailing, increasing part of the transportation capacity.

　　Guo Jifu believes that it is understandable that some cities with limited road resources and severe congestion may implement a number control on online car-hailing.

　　Will taxi prices go up or down?

　　According to the document, government pricing or government-guided pricing will be implemented for traditional taxi rates, and a dynamic adjustment mechanism for freight rates will be established. For online taxis, market-regulated pricing will still be implemented, except for those that the city people’s government deems necessary to implement government-guided pricing.

　　Zhou Hanhua, a researcher at the Institute of Law of the Chinese Academy of Social Sciences, believes that traditional taxis used to be set by the government, and the price adjustment had to go through a hearing. But this time using government pricing or government-guided pricing allows traditional taxi companies to adjust prices between the upper and lower limits according to market conditions, giving them more flexibility.

　　According to the document, online car-hailing practices market-adjusted prices, but it is worth noting that "unless it is necessary to implement government-guided prices". Guo Jifu believes that even for online car-hailing, consumers’ bargaining power is still very weak, so special weather such as rain and snow, peak hours, and congested locations require a certain price adjustment mechanism to protect the rights and interests of passengers.

　　At the same time, the document stipulates the low-price subsidy promotion behavior of online car-hailing platforms: online rental car operators shall not disrupt the normal market order by operating at a price below cost in order to crowd out competitors or monopolize the market.

　　"Some platform companies have seized the market through low-price subsidies and promotions, which has impacted the normal market order and affected the taxi industry and social stability," said the relevant person in charge of the Ministry of Transport.

　　Zhou Hanhua believes that subsidized promotions also need to be distinguished. It is not possible to operate below cost for a long time, but holiday "red envelopes" should be normal market competition activities.

　　"Generally speaking, the price of online car-hailing will not fluctuate too much." Cheng Shidong said that the current price of online car-hailing is basically market pricing, and the reduction of subsidies is also an inevitable result of market development. In the future, price competition will turn to service competition, and by improving service quality, it will create brand effect.

　　Will "molecular money" decrease?

　　"Molecular money" is the common name for the contract fee that taxi drivers hand over to the company, which is an important source of income for taxi companies. "I owe the company hundreds of yuan every day when I open my eyes" is a typical taxi driver complaining about high molecular money.

　　In the document, there are two main reforms related to molecular money: one is to implement term restrictions and free use of new taxi operating rights, and the operating entity cannot be changed; the other is that "molecular money" is determined and dynamically adjusted by taxi companies, industry associations, taxi drivers, and trade unions.

　　Cheng Shidong pointed out that "part money" includes the value of the concession right, and the cancellation of the paid user fee for the operation right is an important measure to reduce the "part money" of taxis.

　　"Negotiating on an equal footing and implementing dynamic adjustments will help taxi drivers have the voice over prices and raise their enthusiasm," Mr. Yu said.

　　At present, some regions have begun to explore reducing "part money". In Hangzhou, several companies return 10% of the contract fee to drivers, and through subsidies and rewards, "part money" has been reduced from 8,000 yuan per month to the current minimum of 6,400 yuan per month.

　　In Shanghai, Didi Chuxing, Shanghai Seagull Holdings and others have launched a "Shanghai Seagull Taxi Driver Service Agency". The service agency does not charge money, and drivers who join the club only need to pay a monthly service fee of 50 yuan to enjoy invoice management, vehicle commercial insurance, online tax payment and other services.

1. Macro policies

1. MIIT new energy vehicle subsidy final review released

On October 8, MIIT released the "2018-2020 New Energy Vehicle Promotion and Application Subsidy Fund Liquidation Audit Final and 2020-2022 Subsidy Fund Allocation Announcement". It shows that the subsidy funds after the 2018, 2019 and 2020 New Energy Vehicle Promotion Subsidy Liquidation Audit are 4.005 billion yuan, 4.532 billion yuan and 4.675 billion yuan respectively, totaling more than 13.20 billion yuan; 2020-2022 The annual allocation is nearly 14.90 billion yuan.

In the past few years, subsidies have played an important role in the development of new energy vehicles. New forces have emerged, established companies have grown, and advance funding has reduced the cost of capital for enterprises. Now, the era of new energy vehicle subsidies has also entered the countdown to the end.

2. MIIT launches the first batch of industrial chain supply chain ecosystem construction pilots

On October 10, MIIT announced that it has identified the first batch of 12 cities in Hangzhou, Wuhan, Chengdu, Ningde, Nantong, Weifang, Hefei, Zhuzhou, Guangzhou, Shenzhen, Baotou, and Qiqihar to carry out pilot projects for the construction of industrial chain supply chain ecosystems.

Comments: The pilot method has played an important role in our country’s economic construction, especially in the case of unstable international environment, it is particularly important to ensure the health of the supply chain ecosystem of the industrial chain. The "chip shortage" of the automobile industry is a typical example. The pilot work will escort the development of the automobile industry in our country.

3. Guangdong: The implementation of vehicle and vessel tax standards has been extended to the end of 2027

On October 11, Guangdong Province issued a notice on the continuation of the implementation of the specific applicable tax amount of the vehicle and vessel tax, and decided to extend the specific applicable tax amount of the vehicle and vessel tax stipulated in the "Notice of the People’s Government of Guangdong Province on Adjusting the Specific Applicable Tax Amount of the Vehicle and Vessel Tax" (Yuefu [2017] No. 103) until December 31, 2027. The reduced two tax standards continue to maintain the lowest level in the country.

Comments: In our country’s automobile consumption, local policies have always played an important role, especially the economic provinces attach great importance to this, Guangdong, Jiangsu, Zhejiang, etc. have introduced their own incentive policies, reducing the burden on consumers is conducive to stimulating consumption.

4. The first international standard for autonomous driving test scenarios led by our country was released

On October 13, MIIT officially released the first international standard ISO 34501 in the field of autonomous driving test scenarios led by our country: "Road Vehicles, Autonomous Driving System Test Scenarios, Vocabulary". This standard is the first in a series of international standards planned by our country and experts around autonomous driving test scenarios. In addition, there are ISO 34502 security evaluation framework, ISO 34503 design and operation scope, ISO 34504 scenario classification, and ISO 34505 evaluation and use case generation.

Comments: autonomous driving is the development direction of the automotive industry, but the lack of standards and regulations has also caused many problems, our country led the development of this standard has two meanings, one is to work with countries to end the state of disorderly development; the second is our country led the development of the first international standards, also represents China’s autonomous driving development at the international leading level.

5. General Office of the State Council: Implement the phased reduction of some passenger car purchase taxes and other policies

On October 26, the General Office of the State Council issued a notice on the key task division plan for the 10th national video and telephone conference to deepen the reform of "decentralization, management and service". It mentioned that the implementation of the phased reduction of some passenger car purchase taxes, the continuation of the exemption from the purchase tax of new energy vehicles, the relaxation of the restrictions on the movement of used cars, and the cancellation of restrictions on pickup trucks entering the city.

Comments: With the advancement of the reform of "decentralized services", the automobile market is expected to become more active, which will help to further release the potential of economic growth.

2 Industry trends

1.The national car ownership reached 315 million

On October 8, the Ministry of Public Security released the latest statistics. As of the end of September 2022, the number of motor vehicles in the country reached 412 million, including 315 million cars; 499 million motor vehicle drivers, including 461 million car drivers. 17.40 million newly registered cars in the first three quarters, 6.295 million of which were newly registered in the third quarter, and the monthly average registration volume was significantly higher than that in the first half of the year. In addition, 3.713 million new energy vehicles were newly registered in the first three quarters, and the ownership reached 11.49 million, accounting for 3.65% of the car ownership.

Comments: The ownership data shows that the peak of automobile production and sales in our country has ended, but the total amount is still growing, the demographic dividend has not all disappeared, and the number of registered drivers is still in a state of high and steady growth. In the ownership, the proportion of new energy vehicles will continue to increase, which is a very noteworthy trend.

China Automobile Association: 2.61 million cars were sold in September, and the market share of new energy vehicles was as high as 27.1%.

On October 11, the China Association of Automobile Manufacturers released the latest data showing that in September our country’s automobile production and sales completed 2.672 million and 2.61 million vehicles respectively, an increase of 28.1% and 25.7% year-on-year respectively. From January to September, automobile production and sales completed 19.632 million and 19.47 million vehicles respectively, an increase of 7.4% and 4.4% year-on-year respectively. In addition, the sales of new energy vehicles in September were 708,000 vehicles, an increase of 93.9% and a market share of 27.1%.

Comments: our country’s new energy automobile industry has entered a period of rapid growth, with a market share of 27.1%, which shows that our country’s new energy automobile industry can get rid of subsidy support and rely on market regulation.

3. Ministry of Ecology and Environment: China’s new energy vehicle production and sales rank first in the world

On October 21, the press center of the 20th National Congress of the Communist Party of China held a press conference. Zhai Qing, a member of the party group and vice minister of the Ministry of Ecology and Environment, exchanged views with reporters on the theme of "building a beautiful China where man and nature coexist in harmony". Zhai Qing said that in 2021, the country’s carbon dioxide emissions per unit of GDP decreased by 34.4% compared with 2012, coal’s share in primary energy consumption dropped from 68.5% to 56%, and the scale of development and utilization of renewable energy and the production and sales of new energy vehicles ranked first in the world. Green has gradually become the base color for high-quality development.

Comments: Under the background of "double carbon", our country’s renewable energy, new energy vehicles and other industries are developing rapidly.

4. The cumulative turnover of the national carbon emission trading market exceeds 8.50 billion yuan

On October 27, Li Gao, director of the Climate Change Department of the Ministry of Ecology and Environment of China, said that in July 2021, the national carbon emission trading market will officially start online trading. As of October 21, 2022, the cumulative transaction volume of carbon emission quotas is about 196 million tons, and the cumulative transaction volume is 8.58 billion yuan. The market operation is generally stable and orderly.

Comments: The national carbon emission trading market is an important policy tool for implementing the "double carbon" goal and an important engine for promoting green and low-carbon development.

3 International situation

The US government will invest nearly 60 billion dollars to improve the transportation system

On October 11, the US government announced that it would invest nearly 60 billion dollars in roads, bridges, tunnels, carbon reduction and safety improvements in all 50 US states. Transportation Secretary Pete Buttigieg said the new funds will be used for projects such as reducing carbon emissions and establishing a nationwide electric vehicle charging network along highways.

Comments: The establishment of a national electric vehicle charging network along the expressway is worthy of attention, and our country is also accelerating the layout of charging facilities on the expressway, which can learn from each other.

2. Nissan, Ford, and Mercedes-Benz withdraw from Russia

On October 11, Nissan officially announced its withdrawal from the Russian market, and the factory and sales center were transferred to local Russian state-owned institutions. On October 26, Mercedes-Benz Group announced that it would withdraw from the Russian market and sell its shares in the Russian subsidiary to local car dealer Avtodom. On the same day, Ford Motor announced that by selling its 49% stake in the Russian joint venture, Ford finally ended its previously suspended Russian business.

As the conflict between Russia and Ukraine continues, automakers see no hope of restarting their business and have chosen to withdraw from Russia.

South Korea’s car exports rose by 34.7% in September

On October 14, the "September Automobile Industry Trends" released by the Ministry of Industry, Trade and Resources of South Korea showed that the export volume of South Korean automobiles in September was about 193,000 vehicles, an increase of 27.5% year-on-year; the export volume was 4.79 billion US dollars, an increase of 34.7% year-on-year, of which the proportion of environmentally friendly models increased significantly. Export volume and export volume both achieved double-digit growth for three consecutive months.

Comments: Sales of Korean cars in the Chinese market have declined, but exports have risen sharply, which is a phenomenon worthy of attention, providing new ideas and lessons for Chinese auto companies to export overseas.

4. Intel’s autonomous driving company Mobileye went public

On October 26, Mobileye, an autonomous driving company owned by Intel, officially listed on NASDAQ in the United States under the stock code MBLY, and raised $861 million through an initial public offering (IPO). The IPO price was $21/share, and the stock price rose 38% on the first day of listing, and the market value reached about $23 billion, but it was still lower than expected.

Comments: Mobileye’s listing was rather bumpy, and it caught up with the cold winter of the US stock market and the low tide of financing in the autonomous driving industry. Its valuation has shrunk significantly compared to the original.

5. Argo AI, backed by Volkswagen and Ford, goes out of business

On October 26, Ford Motor announced that Argo AI, a promising self-driving technology development project that it had raised billions of dollars from Ford and Volkswagen, would be shut down and disbanded. Ford also blamed the project for its loss last quarter.

Comments: With L4-level autonomous driving in the distant future, automakers are unwilling to burn money endlessly. Instead, they have turned to L2 and L3-level intelligent driving, which is easier to commercialize. They are no longer limited to self-research, but seek external cooperation.

6. ZF to spin off Passive Safety Division

On October 26, German parts giant ZF announced that the group has decided to spin off its passive safety division and make it an independent company by the end of 2023.

In the field of automotive passive safety, ZF is the second largest supplier in the world after Autoliv, but whether it is its own debt pressure or hopes to further expand in this field, ZF has made the decision to split up and intends to introduce external investors for it.

7. Musk completes acquisition of Twitter and fires Twitter CEO

On October 28, Twitter filed a document with the Securities Exchange Commission (SEC) showing that on October 27, Twitter completed a merger with Musk’s control company X Holdings II. Musk acquired Twitter for $54.20/share in cash. After the transaction was completed, Twitter was delisted from the New York Stock Exchange on October 28. After entering Twitter, Musk fired a number of executives at the first time, including Twitter CEO Parag Agrawal, who was fired on the spot.

Comments: From April to the end of October, it took half a year, and there was another large-scale acquisition in the history of global science and technology, and Musk’s social network era was officially opened.

4 Company News

1.Volkswagen and Horizon have a joint venture to strengthen autonomous driving research and development in China

On October 13, the cooperation between Volkswagen Group and Horizon was officially announced. The cooperation includes two aspects: one is that Volkswagen Group invests in Horizon; the other is that CARIAD, a software company of Volkswagen Group, has joined hands with Horizon to establish a joint venture in China and holds a 60% stake in the joint venture. Volkswagen Group will invest a total of about 2.40 billion euros in this regard. The two parties will jointly develop full-stack advanced driver assistance systems and autonomous driving solutions for the needs of the Chinese market. The transaction is expected to be completed in the first half of 2023.

Comments: Volkswagen Group and Horizon cooperate to get what they need. Volkswagen Group has accelerated the pace of localization of autonomous driving technology in China.

2. BYD and Great Wall Motors went to the Paris Motor Show, and a variety of models were launched in Europe

From October 17th to 23rd, the 2022 Paris Motor Show was held at the Porte de Versailles Exhibition Center in Paris, France. BYD, Great Wall Motors, etc. all participated in the exhibition with a variety of products. BYD Han, Tang and ATTO 3 (domestic name Yuan PLUS) started delivery in many European countries; Great Wall Motors presented Wei brand and Ola brand, among which Wei brand Mocha PHEV and Ola Good Cat were launched in Europe and began delivery at the end of the year.

The appearance of Chinese brands at the Paris Motor Show has attracted a lot of attention. In the past year or two, Chinese brands have accelerated their entry into the European market, especially targeting the European new energy vehicle market.

3, Sailis 100 million yuan to establish a new energy vehicle manufacturing company

Tianyancha shows that on October 17, Chongqing Sailis New Energy Vehicle Manufacturing Co., Ltd. was established. The legal representative is Tang Yi, with a registered capital of 100 million yuan. The business scope includes auto parts and accessories manufacturing; auto parts research and development; new energy vehicle sales; new energy vehicle production and testing equipment sales; new energy vehicle power exchange facilities sales. The company is wholly-owned by Dongfeng Xiaokang Automobile Co., Ltd., which is a wholly-owned subsidiary of Sailis Group’s joint stock company.

Comments: After being deeply tied to Huawei, Cyrus’ business has seen rapid growth.

4. BMW Group signs Envision Power to supply batteries to US factories

On October 19, the BMW Group announced the start of a new cooperation project with Envision Power. The BMW Group will purchase the next generation lithium-ion cells produced by Envision Power for the next generation of electric vehicles to be produced at the Spartanburg plant in the United States in the future. Envision Power will build a new factory in South Carolina to produce these cells. The factory plans to have an annual capacity of 30GWh and start production in 2026.

Comments: In early September, BMW announced that it had signed a battery production demand contract worth more than 10 billion euros with Ningde Times and Yiwei Lithium Energy. By finalizing the three major battery manufacturers of Envision Power, Ningde Times and Yiwei Lithium Energy, BMW’s power battery supply in China, Europe and the United States is guaranteed.

5, GAC Aian completed the A round of financing 18.30 billion yuan

On October 20, GAC Group announced that GAC Aian was publicly listed on the Guangzhou Equity Exchange, implemented capital increase and share expansion, completed the A round of financing, and introduced 53 strategic investors. As of the announcement date, all investors have completed the signing and payment. The total amount of financing was 18.294 billion yuan, and 17.72% of the shares were released.

Comments: Backed by GAC Group, bold attempts at mixed reform, and significant sales have made GAC Aian highly sought after in the capital markets.

6, Guoxuan Hi-Tech: Fitting meter 11.50 billion yuan to build a power battery project

On October 26, Guoxuan Hi-Tech issued two announcements saying that it plans to build power battery projects in Liuzhou, Guangxi and Hefei, Anhui. Among them, the investment is about 4.80 billion yuan, and the annual output of 10GWh power lithium battery production base is newly invested in Liuzhou; the investment is about 6.70 billion yuan, and the annual output of 20GWh power battery project of Guoxuan New Station is invested in Hefei New Station High-tech Zone.

Comments: With the domestic new energy vehicle industry booming, major power battery manufacturers have also accelerated the pace of capacity expansion.

7. Evergrande announced the official start of delivery of Hengchi 5, with the first batch of 100 vehicles

On October 29, Hengda’s Hengchi Automobile announced that Hengchi 5 was officially delivered, with the first batch of 100 vehicles. It is understood that Hengchi Automobile has established delivery service centers in 19 cities in China, including Beijing, Tianjin, and Shanghai, and subsequent batches of vehicles will be delivered to users one after another.

Comments: As Hengda’s first production car, Hengchi 5 is driving towards users in a mix of expectations and doubts. As for the follow-up, we can only wait and see.

8, the total debt 8.113 billion yuan, GAC Fick filed for bankruptcy

On October 31, GAC Group announced that it agreed to apply to the court for bankruptcy because of the joint venture GAC Fick insolvent. The announcement shows that as of September 30, 2022, GAC Fick’s (unaudited) total assets were 7.322 billion yuan, total liabilities were 8.113 billion yuan, and the asset-liability ratio reached 110.8%. The assets were insufficient to pay off all debts and were obviously insolvent. To this end, GAC Fick plans to file a bankruptcy application with the court in accordance with the current laws and regulations such as the Bankruptcy Law.

Comments: A once-promising "marriage" between China and foreign countries ultimately failed to avoid the outcome of a "breakup".

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ business…Through physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

As the launch date of the M9 is approaching, more and more information is being exposed. Recently, people close to the supply chain revealed that lithium battery innovative material composite current collectors are expected to be applied to the M9.

The composite current collector is a sandwich structure superimposed by "metal-PET/PP polymer material-metal", replacing the original pure metal foil. With the application advantages of high safety, long life, high energy density and low raw material cost, it is expected to replace the traditional current collector and become the mainstream material of lithium battery current collector in the future.

GAC Aian released the magazine battery 2.0, which is the first battery in China to announce the use of composite current collectors. The first model is the Haobo GT. At the car launch, Aian also announced the test report of the fully charged battery pack fired by bullets. The results showed that the bullets penetrated three cells, causing an instant internal short circuit and explosive damage to the cells. However, the battery pack only smoked and did not catch fire, and the temperature dropped to room temperature after standing for 24 hours.

In addition, the Ningde era Kirin battery has adopted a composite current collector and is mounted on the pure electric MPV electrode Krypton 009.

The CITIC Construction Investment Research Report believes that the composite collector is both safe and economical, and is a major innovation in lithium batteries. In 2023, the industrial trend will gradually become clear to significantly accelerate, and equipment manufacturers, new copper foil factories, battery factories and end users will accelerate their layout. At the same time, technological breakthroughs continue to promote the production of composite collector vectors, and 2023 is expected to become the first year of mass production.