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Pony Ma： Explorer of ＂Internet +＂ Action

　　Pony Ma Profile

　　Ma Ma, male, Han nationality, born in 1971, a member of the Communist Party of China, and a native of Shantou, Guangdong. One of the main founders of Tencent, he is currently the chairman and CEO of Tencent’s board of directors. He founded Tencent in 1998 and launched the instant messaging software QQ, for which he is also known as the "father of QQ". Benefiting from the reform and opening up environment, he founded and led Tencent from a small business with only 5 people to one of the most influential Internet companies in the world. Vigorously promote the popularization of Internet applications such as WeChat, QQ, and online payment, promote digital transformation and upgrading from the aspects of people’s livelihood and government affairs, living consumption, production services, life and health, and ecological and environmental protection, and play an important role in the integrated development of the real economy and the digital economy, traditional industries, and technological innovation. On December 18, 2018, Pony Ma, as the explorer of the’Internet + ‘action, was awarded the title of "Reform Pioneer" by the Party Central Committee and the State Council.

　　"Tencent has come to this day, first of all, it should be attributed to this era." In 2018, after being awarded the title of "Reform Pioneer" by the Party Central Committee and the State Council at the celebration of the 40th anniversary of reform and opening up, Pony Ma sighed.

　　Pony Ma has been working and living in Shenzhen for more than 30 years, and is a witness, participant and beneficiary of the great process of reform and opening up. Pony Ma has led Tencent to build a product system covering more than one billion users from the original operation of OICQ to the present, from a five-person start-up company to a giant enterprise with more than 40,000 employees. He has experienced the whole process of the development of China’s Internet from scratch and from weak to strong. He has always adhered to independent innovation to lead and promote the harmonious and sustainable development of China’s Internet industry. The development history of Tencent is a vivid embodiment of the rapid development of China’s Internet and a clear footnote to the miracle of China.

　　Founding Tencent to shape a new way of life

　　Pony Ma was born in Bashogang, Dongfang City, Hainan Island, and the second largest in his family. In 1984, the 13-year-old Pony Ma moved from Hainan to Shenzhen with his parents.

　　Pony Ma has a passion for the Internet in his heart. After he took the college entrance examination, he applied for the computer major of the Department of Electronic Engineering of Shenzhen University. During his time in school, Pony Ma showed his talent in computers. His technical level is among the best in the whole department. During his internship, he developed a stock trading software, which was later bought by the internship company for 50,000 yuan.

　　After graduating from college in 1995, Pony Ma spent nearly 50,000 yuan in his spare time, equipped 4 phone lines and 8 computers at home, and opened a BBS build website program – Huiduo.com’s Shenzhen station. Wu ******, author of "Tencent Biography", commented that Pony Ma was called "China’s first product manager", and his product awareness and user thinking were developed during Huiduo.com.

　　In 1998, Pony Ma summoned his college classmate Zhang Zhidong. After the two had a cup of coffee in a cafe, Pony Ma suddenly said to Zhang Zhidong: "Let’s start a business together." At the time, he never imagined that the Internet business he founded would one day become the Internet Tech Giants of China and the world. "Even my parents didn’t expect that I, a nerd, could start a company." Pony Ma once teased himself on several occasions.

　　Pony Ma not only found a partner at the outset when he founded the business, but also well regulated the responsibilities and rights of the entrepreneurial team. Lin Jun, author of "Boiling for Fifteen Years – China Internet 1995-2009", believes that this decided from the very beginning that Pony Ma was not in the pool, and one day he would "carp leap over the dragon gate".

　　The initial project of Tencent’s entrepreneurial team was not successful, and Pony Ma decided to "raise" a social software OICQ that did not know how to make money. In November 2000, OICQ was renamed QQ, which became a new starting point for Tencent’s development. In February 2002, QQ online users successfully broke through the 1 million mark, and the number of registered users increased to 20 million. With the increasing number of users, QQ gradually developed into a national-level instant messaging tool in the Internet era, changing the way of life of many people. People’s daily office or making friends gradually changed from making phone calls and sending text messages to logging in to QQ to chat. The success of QQ has allowed Tencent to enter almost any field of the Internet, obtain a stable user base of sufficient magnitude, and obtain more income. After entering online games and portals one after another, in 2004, QQ integrated music, webcast and video services one after another. After that, QQ users rose steadily, one step a year, and on April 11, 2014, the number of QQ simultaneous online users exceeded 200 million. Since then, QQ has entered a stage of stable development.

　　In 2011, WeChat, the national instant messaging app of the mobile Internet era, was born, and Tencent once again revolutionized people’s lifestyles. People can chat with voice, video, pictures and text for free through the Internet; they can also use service plugins such as shared streaming content-based data and location-based social plug-ins "Shake a Shake", "Drifting Bottle", "Moments", "Public Platform" and "Voice Notepad". With the launch of WeChat, people can more easily maintain the world of real-world friends through a mobile phone, and it is more convenient to understand unfamiliar friends. As of December 31, 2021, the combined monthly active accounts of WeChat and WeChat reached 1.268 billion.

　　Relying on the two core social platforms of QQ and WeChat, Pony Ma has overcome all obstacles and led Tencent to achieve development on the road of diversification. Tencent provides users with comprehensive internet services including social networking, communication, entertainment, education and learning, Internet applications such as WeChat Pay and Tencent Cloud, and digital cultural products such as online literature, music, games and animation. These products and services have profoundly changed the way Chinese people work, live, study and play.

　　Pony Ma’s vision is that Tencent will fully meet the needs of people at different levels of online life, hoping that products and services will be integrated into life like water and electricity.

　　Embrace "Internet +" and promote the integration of the real economy and the digital economy

　　Nowadays, the Internet industry has penetrated into people’s daily lives and the business activities of enterprises. The Internet has gradually formed a comparative advantage, which has prompted the concept of "Internet +" to come into being.

　　Since 2013, Pony Ma has been actively advocating the "Internet +" proposition, calling for and hoping that more and more traditional industries can use the power of the Internet to achieve transformation, upgrading and innovative development. As a representative of the National People’s Congress, he submitted the "Proposals on Driving the Economic and Social Innovation and Development of our country" in 2015, proposing that the national "Internet +" development strategy should be formulated. In the same year, promoting "Internet +" was included in the government work report and became a national action plan.

　　"Internet +" has become a field that Ma Jintao often runs for. A senior domestic Internet commentator said: "Whether it is from the ‘***** or the implementation of the strategy, Ma Jintao has been promoting the implementation of’Internet + ‘and becoming the’evangelist’ of’Internet + ‘in China."

　　The Tencent ride code is a classic example of "Internet + transportation", with which you can take public transportation with your mobile phone. In terms of promoting the Tencent ride code, Pony Ma has spared no effort to attend the signing ceremony of cooperation with many cities. He has also personally used the ride code to take the subway in Guangzhou and Shenzhen, take the riverway in Chongqing, and take the bus in Hefei…

　　In line with the national policy of promoting the integration of the real economy and the digital economy, Tencent has carried out "Internet +" exploration and innovation around people’s livelihood services, living consumption, production services, ecological environmental protection and rural revitalization to help digital transformation and upgrading.

　　Tencent is a pioneer in low-carbon development, enabling low-carbon transformation through digital technology. Since the launch of the Tencent conference, more than 15 million tons of carbon emissions have been achieved after deducting the carbon emissions generated by operating data centers. This is equivalent to the emission reduction caused by each person voluntarily stopping driving for 14 days 229 million private car owners in the country. The average carbon emission reduction per online meeting is equivalent to the carbon sinks generated by about 20 trees every year.

　　Tencent Cloud, AILAB, Youtu Lab, WeChat AI Team, Robotics Lab, Quantum Lab, etc. have been established one after another. Tencent has completely opened up its technology accumulation of more than 20 years and used it as Tencent’s future-oriented technology output system. Moreover, in key areas such as "Internet + Precision Poverty Alleviation", "Internet + Finance" and "Internet + Healthcare", Tencent has been contributing its own strength. In the future, Pony Ma hopes to use scientific and technological innovation to promote the further development of reform and opening up, better help the integration of the real economy and the digital economy, and continue to play his role in the process of reform.

　　Actively transform and become a "digital assistant" for industrial upgrading

　　In 2018, as Tencent celebrates its 20th birthday, Pony Ma made a decision: Tencent will carry out a large-scale organizational restructuring, transforming from the consumer Internet to the industrial Internet. He bluntly said: "Tencent has always said that it focuses on connectivity, hoping to connect people and people, people and things, and people and services. But we increasingly find that in addition to realizing the connection between people, if a large number of’things’ and’services’ cannot be fully digitally upgraded, then the connection between people and things and people and services will be difficult to iterate." Tencent wants to further become the "digital assistant" of the industry itself.

　　During the transition period, Tencent continued to deepen the "connection between people and services", so that Internet technology can benefit more ordinary people.

　　Tencent is an active participant in the reform and construction of Guangdong’s digital government, and Guangdong is also the starting point for Tencent to participate in the construction of the national digital government. Under the guidance of relevant units, Tencent provides technical support to help Guangdong successively create "Guangdong series" products such as "Guangdong Provincial Affairs", "Guangdong Business Connect" and "Guangdong Political Exchange", which help Guangdong’s economic and social development improve quality and efficiency in many aspects such as facilitating people’s livelihood, optimizing the business environment, enhancing government efficiency, and enhancing governance capabilities. The "Guangdong Provincial Affairs" Government WeChat Mini Program provides more than 2,400 high-frequency services such as social security, maternity, provident fund, entry and exit, driver’s license, and tax payment certificate for residents in Guangdong Province. After the COVID-19 epidemic occurred, the "Guangdong Business Pass" platform launched the "Enterprise Appeal Response Platform", which accepted enterprises’ labor, financing, tax, export and other appeals about the impact of the epidemic online, accurately distributed them to relevant departments across the province, and responded quickly within 24 hours to achieve "If the enterprise has a call, the government must respond". The new model of government handheld coordination represented by "Guangdong Political Affairs" has provided more choices for the government to operate more efficiently, and related products and solutions have been put into practice in many provinces and cities. In the process of scientific and technological anti-epidemic, Guangdong’s experience has also become an important reference. In February 2020, the country’s first health code "deep i you" was launched, and then quickly popularized across the country. At present, Tencent health code has been landed in 500 cities and counties, serving 1.10 billion users.

　　Supported by advanced technologies such as big data, cloud computing, and the Internet of Things, Tencent is gradually deploying the digital upgrade of "things" and "services", and the expansion of regional industrial Internet across the country has been fully rolled out. On December 23, 2020, Tencent’s Guangdong-Hong Kong-Macao Greater Bay Area Industrial Internet Base was launched in Foshan. The base will jointly build a regional industrial Internet platform with Foshan City, establish a new benchmark for industrial Internet construction, promote the transformation and upgrading of Foshan’s manufacturing industry, and radiate the Greater Bay Area and surrounding enterprises with Foshan as the center, accelerate the release of regional economic vitality, and create a national-level industrial Internet demonstration platform.

　　On March 6, 2021, at the National People’s Congress, the Guangdong delegation held a plenary session to review the 14th Five-Year Plan for National Economic and Social Development and the draft outline of the long-term goals for 2035. National People’s Congress deputy Ma Jintao made a speech on the Guangdong-Hong Kong-Macao Greater Bay Area, scientific and technological innovation, and basic research

　　Pony Ma said that the transformation of the industrial Internet has just begun, and there is still a long way to go in the future. In this process, Tencent needs to provide infrastructure such as cloud and big data to solve the "last mile" connection problem for all walks of life. "We will continue to work hard in the direction of’Internet + ‘, strive to become a digital assistant of various industries, and actively help economic and social development," Pony Ma said.

　　Build a foundation platform and create a new pattern of public welfare

　　In June 2007, the Tencent Foundation was officially established. As the first public welfare foundation initiated by an Internet company, the Tencent Foundation is committed to promoting the deep integration and development of the Internet and public welfare charities, and promoting the development of the public welfare industry through the technology and services of the Internet, especially mobile Internet.

　　Pony Ma once said: "The development of business promotes social progress, and public welfare makes society more warm and friendly. With the help of Internet technology, everyone can do public welfare at their fingertips and solve social problems. We connect everything and people’s hearts, hoping to gather every goodwill into the best power, empower everyone in need, and light up our common future."

　　The Tencent Foundation established an emergency assistance plan at the beginning of its establishment, and has been actively organizing and participating in the fight against natural disasters. It has taken the lead in creating a "three-dimensional rescue model" of online and offline interaction for major disasters in China. It has successively participated in the Kashgar earthquake, Wenchuan earthquake, Yushu earthquake, Ya’an earthquake, Haiti earthquake and other domestic and foreign earthquake relief and natural disasters such as floods and droughts.

　　Tencent practices public welfare innovation in all internal product lines, encourages employees to participate in public welfare, and creates colorful "scene-based" public welfare attempts, such as: the "QQ City-wide Help" platform for finding missing children, which has been online for more than a year and has successfully recovered 16 missing children; WeChat Pay "electronic donation box" makes it possible to integrate public welfare into daily payment; "Cloud Public Welfare" opens free cloud resources and IT technology training services to public welfare organizations; computer housekeepers and mobile phone housekeepers cooperate to launch "Clean Up +", encouraging netizens to donate love through online garbage cleaning, and promoting offline public welfare donations….

　　In April 2021, Tencent proposed the "Sustainable Social Value Innovation" strategy and announced an initial investment of 50 billion yuan to establish a "Sustainable Social Value Division" to promote the implementation of the strategy. This 50 billion yuan is specifically used for sustainable social value innovation, exploring areas such as basic science, educational innovation, rural revitalization, carbon neutrality, FEW (food, energy and water), public emergency response, elderly care technology and public welfare digitalization. In August 2021, Tencent announced another increase of 50 billion yuan in funding, launched the "Common Prosperity Special Project Plan", and deeply combined its own digital and technological capabilities to provide continuous assistance in areas such as rural revitalization, income increase for low-income people, improvement of the primary health care system, and balanced development of education.

　　Pony Ma once expressed his original intention in a letter to employees: all efforts are to root the foundation of sustainable social value innovation in the social soil; Tencent will "continue to respond to the needs of the country and the times, and coexist and prosper with the constantly developing society".

　　From an ordinary entrepreneur to the head of one of the most influential Internet companies in the world, Pony Ma has truly achieved "roots down, upgrades up, and inclusive development". In 2018, Pony Ma announced Tencent’s new mission: "First, we must breathe with the times and share the same destiny as the country; second, our products and services must improve all aspects of people’s lives; third, we must develop together with industrial partners. Only by achieving these three points can we truly become the’most respected Internet company ‘and have more confidence and confidence in the development of the next 20 years."

Omni-channel empowers offline retail companies to become ＂field＂ players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ business…Through physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

New lithium battery technology or M9 in the car, higher safety and longer service life

As the launch date of the M9 is approaching, more and more information is being exposed. Recently, people close to the supply chain revealed that lithium battery innovative material composite current collectors are expected to be applied to the M9.

The composite current collector is a sandwich structure superimposed by "metal-PET/PP polymer material-metal", replacing the original pure metal foil. With the application advantages of high safety, long life, high energy density and low raw material cost, it is expected to replace the traditional current collector and become the mainstream material of lithium battery current collector in the future.

GAC Aian released the magazine battery 2.0, which is the first battery in China to announce the use of composite current collectors. The first model is the Haobo GT. At the car launch, Aian also announced the test report of the fully charged battery pack fired by bullets. The results showed that the bullets penetrated three cells, causing an instant internal short circuit and explosive damage to the cells. However, the battery pack only smoked and did not catch fire, and the temperature dropped to room temperature after standing for 24 hours.

In addition, the Ningde era Kirin battery has adopted a composite current collector and is mounted on the pure electric MPV electrode Krypton 009.

The CITIC Construction Investment Research Report believes that the composite collector is both safe and economical, and is a major innovation in lithium batteries. In 2023, the industrial trend will gradually become clear to significantly accelerate, and equipment manufacturers, new copper foil factories, battery factories and end users will accelerate their layout. At the same time, technological breakthroughs continue to promote the production of composite collector vectors, and 2023 is expected to become the first year of mass production.

Meizu 21 PRO or has it been cancelled, and Meizu 21 has become a swan song？

　　Meizu is a technology company with a deep foundation in mobile phones. It has been widely praised for its excellent product design and user experience. It has launched many classic smartphones, including M8, MX and Meizu 20. In addition to excellent product design, Meizu mobile phones also have many unique advantages in software, especially its Flyme system, which has always been known for its beauty, simplicity and efficiency. It has a good reputation in the circle, and the small window mode and Aicy voice assistant are also deeply loved by users.

　　At the end of last year, Meizu released the Meizu 21 mobile phone, which also inherited Meizu’s excellent industrial design, and it is not an exaggeration to call it the most beautiful flagship mobile phone. However, the Meizu 21 Pro that netizens were looking forward to has not been released. On the contrary, shortly after the release of Meizu 21, rumors spread on the Internet that Meizu 21 Pro has been discontinued and listed, triggering speculation and discussion among many netizens. Such speculation is not entirely groundless.

　　It is reported that the Meizu 21 Pro is an upgraded version of the Meizu 21. It was originally planned to be released in Quarter 1 in 2024. It focuses on a variety of powerful materials such as 2K large straight screen, periscope telephoto lens, 100-watt wired fast charging, and 50W wireless charging. But recently, Wan Zhiqiang, vice president of Meizu, chose to avoid the problem of Meizu 21 PRO in an interview. As of now, Meizu 21 PRO still has no exact release time, nor has it been determined whether it will be launched. This means that the fate of Meizu 21 Pro is still unknown, and it may be cancelled or postponed for various reasons. If so, then Meizu 21 may become the last flagship product of Meizu mobile phone and the swan song of Meizu mobile phone.

　　The reason for all this is that most people speculate that it may be related to Meizu’s transformation. There are various indications that Meizu is transforming the automotive field and needs to invest more resources and energy in the automotive business. At the press conference at the end of last year, Meizu announced that it will launch its first car MEIZU DreamCar MX in 2024, based on Geely Group’s SEA architecture and Industry 4.0 manufacturing capabilities, customized by customer engagement, to create a highly intelligent and ecological smart car. This also shows that Meizu has taken the automotive business as its key development direction in the future, while the mobile phone business may gradually withdraw from the historical stage.

　　At the same time, on January 30, the Meizu DreamCar MX community officially announced the launch, creating a new interactive communication platform for the majority of Meizu friends. The launch of the Meizu DreamCar MX community aims to gather the wisdom and creativity of Meizu friends, create and participate in the personalized detailed design of Meizu DreamCar MX vehicles, and further promote the personalized and diversified development of the intelligent travel field, which seems to confirm the relevant rumors of Meizu’s transformation.

　　But no matter what the final fate of Meizu 21 PRO is, the current Meizu 21 is still a very good mobile phone, coinciding with the approaching Spring Festival, Meizu also opened the New Year’s Shopping Festival activities, the discount is still very awesome, like Meizu 21 can rush a wave.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

　　On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

　　Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

　　Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

　　Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

　　Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.

Jiangxi Nanchang strictly investigates drunk driving and urges ＂drunk driving＂ service

　　"A drop of wine for a driver, two lines of tears for a loved one." The reporter recently found that as the city’s traffic violations against drunk driving have been stepped up, "drunk driving" services have quietly emerged in the city. Relevant departments pointed out that the "drunk driving" industry needs to be regulated urgently.

　　Strictly investigate drunk driving to urge heat "drunk driving"

　　It is understood that "drunk driving" refers to the driving company providing driving services to drivers or customers who are unable to drive after drinking. In recent months, the city has strengthened the rectification of traffic violations against drunk driving, and large hotels, guesthouses and surrounding intersections have also set up checkpoints. Mr. Zhou, who has tried the driving service once, said that he usually drove to socialize without drinking, but he did not dare to drive back by himself after drinking, and sometimes it was helpless to find someone to "drive".

　　An industry insider who is engaged in "drunk driving" services told reporters that their company’s business volume has continued to rise in recent months, receiving more than 20 transactions in two months, an increase of 30% compared with the previous monthly business volume. The reporter found in the investigation that many hotels in our city have launched "drunk driving" services one after another, and some applicants have increased their chances of being hired if they can drive. The industry insider said that the group engaged in this industry will continue to expand and gradually radiate to the entire service industry.

　　"Driving on behalf of" prices vary

　　In the past two days, the reporter has received "drunk driving" service cards at the entrance of many hotels in our city, and these hotels all provide "drunk driving" service. "What should I do if I have frequent holiday parties and drink too much and can’t drive? It doesn’t matter, we can send you home safely!" At the entrance of a hotel on Rongmen Road, a warm reminder of "driving" cards was placed on the wipers of various cars.

　　In order to further understand the service category, the reporter then consulted the hotel’s lobby manager Li as a customer. According to her, their hotel also launched this service at the end of the previous year. Among them, the "driving" service includes errands, pet pick-up, door-to-door delivery, station pick-up, "drunk driving" and other services, and the price depends on the degree of labor output.

　　On the card distributed by the hotel, the charging standard is marked: if you "drive" in the urban area, the charging standard is 30 yuan/hour, plus the driver’s return taxi fee, and it is said to provide a regular invoice. The reporter found at the entrance of several other hotels that the charging standard for the "driving" service launched by each hotel is uneven, and the price fluctuation of the same type of service is almost 20 yuan to 30 yuan. Among them, one hotel charges: 200 yuan starting, after 11 pm, the price will be increased by 50 yuan/hour. If you serve in the suburbs, you will have to increase the price. Some hotels say that the "driving" in the city is 50 yuan at a time, and 80 yuan at a time outside the city.

　　It is best to clarify the division of responsibilities before driving

　　Li Zhuqing, a lawyer from Jiangxi Hongcheng Law Firm, believes that according to the judicial interpretation of the Supreme People’s Court, as long as the operation is prohibited by law, the behavior should generally be considered valid. Helping people drive is a business project of the company for profit, so in addition to the safety of the vehicle itself, the damage to the vehicle should bear full fault liability. He suggested that the division of responsibilities should be clearly defined before driving to avoid unclear division of responsibilities such as traffic accidents.

　　The "driving" service market needs to be regulated urgently

　　The staff of the Municipal Bureau of Industry and Commerce told reporters that although the "driving" service is beyond the scope of the company’s registration, the "driving" service is a value-added service of transportation services and does not violate relevant regulations. However, the current "driving" service is very irregular in our city, and this special service needs to be uniformly regulated by the market. (Trainee reporter Deng Wang reporter Yang Kai)