In order to speed up the green transformation of agriculture and promote the rural ecological revitalization, the Ministry of Agriculture and Rural Affairs recently issued the Guiding Opinions on Promoting the Construction of Ecological Farms, which made it clear that by 2025, 1,000 national-level ecological farms will be built in China, 10,000 local ecological farms will be built in various provinces, a number of modern and efficient ecological agricultural market players will be selected and cultivated, a number of technical models for ecological agriculture construction will be summarized and popularized, and a set of supporting policies for the development of ecological agriculture will be explored, so as to continuously increase the supply of green and high-quality agricultural products and continuously improve agricultural quality.
The Opinions put forward four key tasks to promote the construction of ecological farms.
The first is to cultivate a number of eco-agricultural market players. Organize leading enterprises, cooperatives, family farms and other voluntary declarations, conduct comprehensive evaluation through expert evaluation and on-site evaluation, and select a number of eco-agricultural market players. Guide the selected subjects to give full play to their own advantages, popularize and apply standardized eco-agricultural technologies throughout the process, improve the environmental quality of the producing areas, implement green and low-carbon recycling production, and build a green ecological brand.
The second is to promote a number of eco-agricultural technology models. Encourage ecological farms as the main body, popularize and apply the conservation technologies of cultivated land quality protection and improvement, pollution remediation, chemical fertilizer and pesticide reduction, organic fertilizer substitution, biological control and other technologies, the construction technologies of pastoral ecosystems such as ecological ridges, ecological ditches and ecological corridors, the resource utilization technologies of agricultural wastes such as crop straws, livestock manure and waste plastic films, and the green collection and storage technologies such as clean processing, energy-saving storage and low-carbon transportation of agricultural products, and improve the technical specifications of ecological farms.
The third is to explore a set of eco-agricultural support policies. Focusing on eco-farms, this paper explores soil fertility compensation policies focusing on straw returning, organic fertilizer application and subsoiling, environmental compensation policies focusing on chemical pesticides reduction and efficiency increase, livestock manure emission reduction and pollution reduction, and agricultural film recycling, low-carbon compensation policies focusing on methane emission reduction in rice fields, nitrous oxide in agricultural land and methane in animal intestines, and supporting policies such as technology priority promotion, expert priority service and financial priority support.
The fourth is to build a set of ecological agriculture monitoring system. Supervise the eco-farm to establish ledgers, check the ledgers of chemical fertilizer and pesticide reduction, comprehensive utilization of straw, and resource utilization of livestock manure, sample and test the water environment, soil environment and agricultural product quality of the eco-farm, comprehensively analyze the input-output benefits, sustainable development capacity and corporate social responsibility performance of the eco-farm, strengthen the follow-up evaluation of the eco-farm, feed back the evaluation information in time, and establish an incentive and restraint mechanism.
On April 27th, Beijing time, according to foreign media reports, Morena Bacalin and Stefan Kapicic returned to Dead Waiter 3 and continued to play Vanessa and Guinness.
Karan Soni and leslie uggams, old acquaintances who had previously announced their return, continued to play the roles of taxi driver Dobinder and roommate blind wife Al.
This film is the first film in which "Deadpool" joins MCU, with ryan reynolds returning to the leading role, Hugh Jackman "Wolverine" newly joining, and Emma Colin and matthew macfadyen also starring. Directed by shawn levy, it will be R-rated, and it is planned to start shooting in May this year and be released in North America on November 8 next year.
Deadpool, whose real name is wade winston wilson, is a fictional character created by Marvel Comics. He first appeared in New Mutant # 98 (published in February 1991). At first, Deadpool was set as a super villain, but after he was transferred from New Mutant to Agent X series, he gradually became an anti-hero who attracted more attention from readers. Deadpool is a mercenary and assassin who has been disfigured and thus deeply troubled. He has strong self-healing ability and superhuman physical quality. Because of his joking style, especially his tendency to break the fourth wall to create humor or play gimmicks, he won the nickname "mouth gun mercenary"
Deadpool’s popularity is also reflected in his appearance in other media. In the comic book series Cable and Deadpool in 2004, Deadpool called his scar "the intersection of ryan reynolds and Sha Pigou". Reynolds finally played Deadpool in the X-Men Movie Series, and appeared in Wolverine (2009), Deadpool (2016) and its sequel Dead Servant 2 (2018). On March 20, 2019, Walt Disney Company returned through the merger of 20th Century Fox, X-Men and Fantastic Four. But only Deadpool confirmed that he would not restart or re-cast, and Deadpool, played by Ryan Reynolds, would return and join the Marvel movie universe.
Wade winston wilson lost his father when he was young, and his mother became desperate. Later, he also left home to find another way. However, there are two mothers and three fathers in his memory, but no matter which version, they all died in the end. Later, his friends, Ply Si Tong and Scott, agents of S.H.I.E.L.E.L.D., discovered in an incident that he was controlled by a villain named Butler in his youth and then killed his family, but Deadpool himself didn’t know at present.
When he grew up, Wade joined the Canadian Special Operations Forces Command and became a mercenary. He was sent to kill a man named Wade T Wilson in a mission, which reminded Wade of his real name.
As one of the most violent characters in the X-Men, Deadpool accepted the experiment of "X-Weapon" in the early stage to treat cancer, and implanted the regenerative healing factor from Jingang Wolf into his own body. Even after being tortured, he was able to regenerate quickly, and his body was torn apart and restored to its original state, which led to the excessive growth of brain cells and became crazy. Regenerative ability and cancer cells repel each other, resulting in a body full of scars. I was deeply ashamed and didn’t want to implicate my girlfriend’s happy life, so I left her. Later, in a secret war, I met a black symbiont who just came to earth and was possessed by it. This symbiont is the venom that later possessed Spider-Man: the deadly guardian.
Later, he found an apartment by himself, and advertised that he could accept anyone’s entrustment to kill people. Because of this, the punisher became sworn enemies with him, and even Spider-Man disliked his style very much.
In fact, Deadpool was very kind, and after leaving the "X-weapon", he would no longer kill good people. Usually, he was hired to kill only gangsters, terrorist organizations and some famous villains in the Marvel universe. But Deadpool is very lewd. Before accepting the experiment, he originally wanted to spend the rest of his life with his former girlfriend. Later, when his girlfriend left him, he often made love everywhere.
Deadpool is used to chatting with his other personalities at ordinary times, and has a yellow dialog box to represent his other personality, which usually makes his companions unhappy with him. Marvel Comics is one of the few people who know that they are in the comic world. In many cases, he will deliberately break the fourth wall to have a dialogue with readers. He likes to eat tacos.
I think I have the ability to regenerate, so I can be regarded as a mutant, but because it is implanted the day after tomorrow, it is not accepted by the X-Men, so I often make trouble under an excuse, which makes the members of the X-Men have a headache.
In private love, he has kissed and made out with many women. And once had feelings with the goddess of death, so she was cursed by Thanos, who also fell in love with the goddess of death, and became immortal, so she could not be with her. Deadpool accepted Drakula’s entrustment to bring back his fiancee, succubus queen Kela Xia (political marriage, when Drakula thought Kela Xia was his first daughter) in The Iron Hand Challenge. As a result, Kela Xia unexpectedly fell in love with Deadpool, and they got married.
In many stories, we can know that Deadpool is a language expert. For example, in the story of Jin Gang Wolf, he translated the dialect of Wa Kanda, and in The Art of War of Deadpool, he showed that he could understand ancient Chinese, even the characters of the Warring States Period.
It is learned from Deadpool #250 that Deadpool died in the collision between the main universe and the ultimate universe. But eight months after the secret war, Deadpool cooperated with Captain America to steal chemicals that might save his life from a sick thief.
Later, Deadpool was recruited into The Avengers in The Extraordinary Avenger, and he used the fame brought by The Avengers to set up a bounty mercenary group (also known as the money-grabbing special attack team), but later he broke up because of poor management and Deadpool’s lack of leadership, and was later taken over by Domino.
Thanks to the "X-weapon" experiment, Deadpool has a very strong regenerative self-healing ability and superhuman physical quality, and its regenerative ability is even stronger than that of the Wolves of Jingang. Even if his brain and heart are fatally injured, he can heal and regenerate quickly, and his body can recover quickly even if it is divided, but his regenerative ability is mutually exclusive with cancer cells in the body, resulting in scars everywhere.
Deadpool has the ability to break the fourth wall, which enables him to talk directly with readers or audiences. This ability is also reflected in the live-action movies. He is one of the few people in Marvel Comics’s works who knows that he is in a comic world. Deadpool is also one of the most famous talkers in Marvel comics, and his talker is stronger than Spider-Man’s, so he is known as the "talker mercenary" and "the first talker in Marvel Comics". The reason behind this is actually that his mutant ability causes excessive growth of brain cells, which makes his character crazy.
In many stories, we can know that Deadpool is a language expert. For example, in the story of Jin Gang Wolf, he once translated the dialect of Wa Kanda, and in The Art of War in Deadpool, he showed that he could understand ancient Chinese, even the characters of the Warring States period.
Deadpool is also an expert in gun, fencing and fighting. His main weapons are pistols and two Tatsu Yamashiro. In the live-action movie, he used to turn two Tatsu Yamashiro to resist bullets fired by electric cables, and even easily killed a large group of members of the "X-Weapons" project with only twelve bullets.
Recently, the 2023 global box office list was officially announced. Let’s take a look at this list! On this list, Barbie, a Hollywood classic animated film, topped the list with super popularity and became a hot topic for China audiences. Followed by the American sci-fi adventure film "Super Mario Bros. Movie", the box office revenue reached an astonishing $1.362 billion, ranking second. Oppenheimer, a highly regarded historical drama, ranked third with a box office income of $950 million.
Surprisingly, however, we don’t see any China films on this list. According to insiders, in fact, the two works "Man Jiang Hong" and "Wandering Earth 2" directed by China should be ranked seventh and ninth according to the actual box office. So, why are these two works absent from this list? This has become a hot topic among netizens.
Generally speaking, the release of the global box office rankings in 2023 shows us the competitive pattern of the film industry in major countries and regions. At the same time, the question of why China’s films failed to make the list also triggered a heated discussion among netizens. Let’s look forward to more outstanding China films emerging on the global stage in the future!
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With the continuous opening up of Sichuan, it is no longer difficult to purchase raw materials for Sichuan cuisine. After the opening of the China-Europe train, the needed spices can be transported from Sichuan to Europe in less than 20 days.
● Our province attaches great importance to the innovation and development of Sichuan cuisine, and has successively issued a number of policy documents to promote industrial development and continue to promote Sichuan cuisine culture. By 2022, more than 100 Sichuan cuisine enterprises have successfully gone abroad.
● Since 2019, the Provincial Federation of Returned Overseas Chinese has held a seminar for leaders of overseas Chinese food associations, which not only enables overseas Chinese food practitioners to experience the unique charm of Sichuan cuisine more deeply, but also builds a cultural exchange platform for Chinese food at home and abroad.
As a unique business card of Sichuan, Sichuan cuisine not only conquers many diners around the world with the tip of its tongue, but also enjoys a good reputation at home and abroad for its profound cultural heritage, and has become an important window for foreign people to understand Sichuan culture.
A few days ago, the 2023 "Family China Taste Sichuan" seminar for leaders of overseas Chinese food associations was held in Sichuan. More than 50 leaders of overseas Chinese food associations from 21 countries and regions participated in it. During the seminar, they also went to Guang ‘an to attend the 6th World Sichuan Food Conference, appreciate the charm of Sichuan food, explore the culture of Sichuan food, talk about the development of Sichuan food and sing "Let the world fall in love with Sichuan food" again.
What are the difficulties and challenges in the process of Sichuan cuisine going global and out of the "international model"? What is the future development trend? In this regard, the reporter interviewed Hu Xiaojun, the founder and chairman of the US-China Catering Federation, the chairman of the American Old Sichuan Catering Group, Wan Rong, the executive president of the Austrian Sichuan-Chongqing General Chamber of Commerce, and the relevant person in charge of the Provincial Federation of Returned Overseas Chinese.
With the continuous opening up, it is no longer difficult to purchase ingredients.
Sichuan cuisine is famous for its unique spicy taste and rich cooking skills. If you want to make authentic Sichuan flavor in a foreign country, ingredients and seasonings are very important.
"It takes watercress and pepper to make boiled meat, and garlic sprouts to make cooked meat, but these materials were not available in Chicago at that time." In 1998, Hu Xiaojun opened a Sichuan restaurant in Chicago, USA-"Old Sichuan", and the purchase of ingredients and seasonings made him quite headache. In order to make authentic Sichuan flavor, Pixian watercress, Hanyuan pepper, Yibin sprouts … many seasonings he had to bring from China.
Nowadays, with the continuous opening up of Sichuan, it is no longer difficult to purchase raw materials for Sichuan cuisine. Hu Xiaojun said that at present, the Sichuan brand "Old Sichuan" has 16 branches in the United States, and the procurement of ingredients and seasonings is basically not a problem.
Convenient and developed transportation provides a basic guarantee for the overseas development of Sichuan cuisine. In this regard, Wan Rong has a deep understanding. In recent years, in addition to catering, Wan Rong has also set foot in the field of seasoning export. Speaking of the development of transportation, she said with emotion: "The cost of air transportation is high and there are many restrictions; Shipping is too slow, with a transportation cycle of more than 40 days. After the opening of the China-Europe train, the needed spices can be transported from Sichuan to Europe in less than 20 days. " Wan Rong and the team are planning how to bring authentic hot pot bottom materials to Germany, Austria and other countries, so that more local people can taste authentic Sichuan flavor.
Attach importance to the innovative development of Sichuan cuisine and continue to promote Sichuan cuisine culture.
"If taste is the root of Sichuan cuisine, then culture is the soul of Sichuan cuisine." When it comes to the development of Sichuan cuisine overseas, Hu Xiaojun feels that "the combination of roots and souls" is crucial.
"Many people’s inherent impression of Sichuan cuisine is spicy, but in fact, Sichuan cuisine is rich in flavor. When foreigners really taste and understand Sichuan cuisine, many people like it very much. " Wan Rong told reporters that in recent years, many food lovers around the world have favored Sichuan cuisine, but in the 1980 s and 1990 s, the acceptance of Sichuan cuisine in European and American countries was actually not high.
In this regard, Hu Xiaojun also has the same feeling. "Many people think that Sichuan cuisine is heavy in oil, salty and spicy, which is too different from western food culture." He laughed. "At that time, many people around me heard that I was going to open a Sichuan restaurant, and they all thought that this person was crazy." In order to let more people know about the rich history and culture behind Sichuan cuisine, Hu Xiaojun not only trains employees through bilingual menus to let them know the story and culture behind each dish, but also constantly promotes Sichuan cuisine culture by participating in local food festivals and giving lectures on Chinese food culture in colleges and universities. "When’ Old Sichuan’ first opened, most customers were Chinese, but now the proportion of foreign customers accounts for 80%." Hu Xiaojun said.
Relying on the international market, Sichuan cuisine has become an important bridge to show Chinese food culture. In recent years, our province attaches great importance to the innovation and development of Sichuan cuisine, and has successively issued a number of policy documents to promote industrial development and continue to promote Sichuan cuisine culture. According to the data published in the Sustainable Development Report of Sichuan Cuisine Industry 2022, as of 2022, more than 100 Sichuan Cuisine enterprises have successfully gone abroad.
Carry out exchanges and cooperation to comprehensively enhance the international influence of Sichuan cuisine.
Overseas Chinese food practitioners are an important force to promote Chinese culture, and Hu Xiaojun and Wan Rong agree that the biggest problem in the overseas development of Sichuan cuisine at present is talent training.
Influenced by the foreign labor visa policy and restricted by the foreign language level and salary of employees, it is a common problem for overseas Chinese restaurants to "go global". In order to solve this problem, in recent years, the Provincial Federation of Returned Overseas Chinese has actively done a good job of matchmaking, promoted exchanges and cooperation between Sichuan Tourism College and domestic catering associations, overseas Chinese food associations and Chinese restaurants, and organized Sichuan cuisine masters to teach local students overseas, so as to become Chinese chefs with local working status and localized language communication, and comprehensively enhance the international competitiveness and influence of Sichuan cuisine.
At the same time, since 2019, the Federation of Returned Overseas Chinese has held a seminar for leaders of overseas Chinese food associations, inviting leaders of overseas Chinese food associations from all over the world and overseas Chinese who work in Chinese restaurants to return to Sichuan to taste delicious food, enjoy beautiful scenery and make friends, which not only enables overseas Chinese food practitioners to experience the profound historical background and unique charm of Sichuan cuisine more deeply, but also builds a cultural exchange platform for Chinese food at home and abroad. Hu Xiaojun, who participated in the seminar for heads of overseas Chinese food associations for the third time, said: "The inheritance and innovation of Sichuan cuisine’s overseas development needs to be in line with domestic standards, not only in taste, but also in culture, so the opportunity for learning and the platform for communication are very important to us."
Wan Rong, who participated in the seminar for heads of overseas Chinese food associations and the World Sichuan Cuisine Conference for the first time, gained a lot: "In recent years, the baton of overseas Sichuan cuisine has been passed to the second generation of overseas Chinese, or even the third generation of overseas Chinese. Young people have brought many innovations to Sichuan cuisine culture, but at the same time, there is also a problem of not knowing much about traditional Sichuan cuisine culture." She hopes that relevant departments can hold more similar activities to enhance people’s understanding of Chinese restaurants and promote overseas Chinese restaurants to continuously enrich the characteristics of the times and cultural connotations. (Reporter Tian Shan)
Movie network news On 26th, Jo Yeo-jeong, a South Korean actress, said that she had recently received an offer to star in a new film and was actively discussing it. The film is the latest work of the production team and tells the romantic love story of working women.
Director Baum-sik Jeong, who directed a series of films, will direct the tube again this time. Korean media had previously revealed that Jo Yeo-jeong had joined My Wife’s Everything 2, which was later proved to be misinformed. Jo Yeo-jeong is expected to join Working Girl, which is expected to start shooting in February next year.
Jo Yeo-jeong has now decided to join director Jin Dayu’s partner Song Seung Heon, who is expected to stage 19 forbidden erotic dramas, and Seung-yong Ryoo, who is a remake of a French film released in 2011 by the director of "Test to Death", telling the story of a mercenary ‘ Ruxun ’ And the intern who rescued his kidnapped wife ‘ Taijun ’ Between the dangerous peer stories.
BEIJING, July 17 (Xinhua) According to the Peninsula Chinese website, the COVID-19 mutant virus "Ramda" first discovered in Peru has appeared in 29 countries. What are the characteristics of this widely spread mutant strain? What are the symptoms of infection? Is the vaccine effective for it?
Has appeared in 29 countries.
According to reports, the Ramda strain was first reported in the capital Lima in August 2020, and the detection rate of newly infected people after April 2021 was 80%.
At present, COVID-19, Peru has the highest death rate per capita, with 596 deaths per 100,000 residents in Covid-19. According to a report published on the website of the World Economic Forum, one of the main reasons for the high number is the appearance of the Ramda mutant.
According to the World Health Organization, lamda variants have been found in 29 countries, which contain many mutations, which can increase infectivity and risk.
What are the symptoms of infection?
According to The Times of India, the infection symptoms of the mutant strain of Ramda seem to be the same as those of Covid-19, such as cough, fever, loss of taste, loss of sense of smell, body pain and shortness of breath. Experts suggest that these symptoms should be closely monitored and doctors should be consulted as needed.
On June 14th, the World Health Organization announced that Ramda was "a variant virus worthy of global attention", and on June 23rd, the British Ministry of Public Health also described it as "a variant under investigation".
Is the vaccine still effective?
Many scientists have mentioned that the "unusual combination" of lamda strains may make it more contagious. There are seven mutations in spike protein of Ramda mutant strain. Spike protein is a bulge on the virus shell, which helps it to attach and invade cells.
These mutations may promote the combination of lamda with cells and make it more difficult for antibodies to attach to fight the virus.
A preliminary study by Grossman School of Medicine, University of new york, focused on the effects of Pfizer and Mardner vaccines on the lamda variant. The results showed that compared with the original virus, the number of antibodies produced by the vaccine decreased by 2 to 3 times, but this was not a significant loss of neutralizing antibodies.
The researchers concluded that mRNA vaccines such as Pfizer and Mardner may still be effective against the Ramda variant.
Special feature of 1905 film network "Ex 3: Goodbye Ex", the first explosive movie in 2018! Since its release on December 29th, the film has been bringing surprises — — The series broke 500 million for the first time and 1 billion &hellip in the first week; … Now it has been released for 18 days, and "Former 3", which has won 1.76 billion yuan, has ranked fourth in the box office of domestic movies and is moving towards 2 billion yuan.
"Former 3" has ranked fourth at the box office of domestic movies.
"Previous 3" was released for half a month, and its stamina is still strong. Under the impact of Chinese and foreign films, last weekend (1.12-1.14), more than 100 million box offices were still firmly in the bag.
Recently, we also had the honor to interview Yu-sheng Tian, the director and screenwriter of the "predecessor" series, and chatted with him about the story behind the "predecessor". Yu-sheng Tian, born in 1980s, is like a cheerful big boy. From the moment he entered the studio, he talked about Kan Kan. For him, the interview was completely comfortable.
Filming is like playing with brothers. Han Geng and Ryan suffer when they are together as actresses.
From 2013 to 2015, and then to "Previous 3", Ryan runs through the trilogy of "Previous", while Han Geng missed the second one because of the schedule, and returned again in the final one. The three people who have cooperated for many times have become an "iron triangle", and filming together is more like playing with brothers.
Han Geng took the opportunity to "steal food" when filming a hot pot scene.
Yu-sheng Tian said that he and Han Geng had reached a tacit understanding that "I said a close-up and a flashback look, ok, too". As long as one sentence can immediately understand the director’s meaning, it is not only the improvement of Han Geng’s acting skills, but also the embodiment of tacit understanding with the director and the whole crew.
However, Han Geng, who played with Yu-sheng Tian, was also "tricky". At that time, the crew ate hot pot every day in Chengdu, but Han Geng’s next play asked him to keep fit and lose weight. "He always hides far away and eats that cabbage soup by himself, which is very miserable," Yu-sheng Tian said. As a result, when filming the scene of "Former 3" eating hot pot, "I think he is a little intentional, deliberately blocking a word or something, just one more, one more, and eat two more."
Han Geng and Ryan are a pair of he is my brother in the play.
In the play, there are good buddies with very different personalities. One of them is lovelorn and the other is lovelorn. Outside the play, Han Geng and Ryan have a very good relationship. "As long as they are both there, actresses suffer and are often teased and bullied." I don’t know whether Yu-sheng Tian’s revelation is a compliment or a loss to them.
There will be no fourth film in the "Ex" series, but there is no guarantee that there will be "Ex-wife"
Yu-sheng Tian, who claimed that she had never been in love before she went to college, felt that she lacked the experience of "predecessor". These three films had already hollowed out her body, so the "predecessor" series could only end there, and the rumor that the fourth film was shot because of the box office success of "predecessor 3" was shattered. Yu-sheng Tian said, "Han Geng told me that in a few years, you will get an ex-wife." Although it is a joke, who knows if an explosive IP was born in such a casual ridicule?
Yu-sheng Tian’s "Ex" series was inspired by a lovelorn partner.
Referring to the original intention of "Ex 3", Yu-sheng Tian recalled that the inspiration came from one of his lovelorn partners. Yu-sheng Tian, the partner who just broke up, asked him to go for a drink and told him about the ambiguous relationship between his girlfriend and his ex, so the topic of "ex" popped into Tian Yusheng’s mind. Later, my partner was dragged by Yu-sheng Tian to talk about creation and script, and thus the "predecessor" series came out.
It is no exaggeration to say that Yu-sheng Tian himself is a real "chatterbox", so it is not surprising that his films are full of witty remarks. Many classic lines in "Ex 3" come from Yu-sheng Tian’s private stock. He said that he has a small notebook dedicated to memorizing sentences. Every time he chats with friends (nonsense), funny sentences pop up in a flash of light, he will silently record them in the notebook. And "predecessor 3" used about one-third of the "inventory".
Han Geng dressed up as the supreme treasure in Ex 3.
It is worth mentioning that under the shell of comedy, Ex-3 abandoned the usual happy ending, and the hero and heroine failed to get back together again. Regarding the handling of the ending, Yu-sheng Tian said, "Don’t break up easily, but if you do, let it go". The core of the film is also about cherishing and thinking about love. As for being asked which line he thought was the most heartfelt, Yu-sheng Tian nominated Han Geng’s inner monologue when he dressed as the Supreme Treasure. "Only when Zi Xia leaves the Supreme Treasure forever will the Supreme Treasure grow into the Monkey King."
I don’t want to be a spokesperson for romantic comedies, but I want to make police, gangsters and war movies.
As a leader in the same period, Yu-sheng Tian thinks that the success of "Previous 3" is similar. In the movie market where fantasy movies are popular, the audience wants to see realistic movies that are close to life. The online exposure of many viewers crying in the cinema after watching "Former 3" for a long time also confirmed their strong resonance with the story of "Former 3".
Yu-sheng Tian’s "predecessor" series not only broke the curse of the sequel of the series, but also made better and better, which is not unrelated to his daily accumulation of materials and patient polishing of scripts.
Yu-sheng Tian wrote the screenplay for the first time.
Yu-sheng Tian, a screenwriter, made a movie script for the first time, and wrote "A Man on the Road", which was a success. Then, he directed the "predecessor" series of three films, which successfully made him among the 1.5 billion box office directors. Yu-sheng Tian seems to have been labeled as "comedy" since "A Man on a Embarrassed Road", but he himself has not positioned himself as a director of comedy films. "In fact, I like policemen, gangsters and wars very much, which are very bloody and passionate." Yu-sheng Tian confessed his "ambition" of making other films.
When talking about the plan for the next play, Yu-sheng Tian said that there is no plan at present, "it still depends on the story itself", and said that he would also consider his old partners Han Geng and Ryan in his new work. Let’s expect Yu-sheng Tian to create a new script after her personal experience of marriage, and look forward to the "Ex-wife" which may be reunited with the "iron triangle" sometime in the future.
CCTV News:In the past "May Day" holiday, people’s willingness to travel was strong, consumption enthusiasm was high, and the consumer market maintained rapid growth. Holiday economy has become an engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. How hot is the consumer market this holiday? Next, we intuitively feel this heat through several sets of data. First of all, let’s look at the business big data of the Ministry of Commerce. The monitoring shows that during the "May 1" holiday this year, the amount of daily necessities in the national consumer market was stable and the consumption transcripts were bright.
According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 18.9% year-on-year. Among them, the sales of petroleum products and automobiles increased by 24.4% and 20.9% respectively. Sales of communication equipment increased by 20.1% year-on-year. Home appliance sales increased by 13.9% year-on-year. The passenger flow and turnover of national demonstration pedestrian streets increased by 121.4% and 87.6% respectively. The consumption of catering and leisure continued to be hot, and the sales of key catering enterprises increased by 57.9% year-on-year.
The quantity of daily necessities is sufficient and the price is stable. According to the monitoring of business big data, there are sufficient stocks of grain, oil, meat, eggs, vegetables and fruits in 100 large-scale agricultural and sideline products wholesale markets nationwide.
This year’s "May 1" holiday consumption report card is eye-catching, seasonal, quality and upgraded goods are sold vigorously, featured, diversified and experiential service consumption is widely favored, and innovative, intelligent and convenient new consumption is booming.
Chen Lifen, a researcher at the Institute of Market Economy, the State Council Development Research Center:Holiday economy activates consumption potential, which greatly boosts consumer confidence and improves market expectations, indicating that China’s endogenous consumption power is accelerating. Holiday consumption has become an important engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. The popularity of holiday consumption has released a positive signal that China’s economy is continuing to recover.
Tips: This article is about 3,879 words, and it takes 9 minutes to burn the brain. Wang Yingli, a journalist who thinks about chopsticks, sent it in Beijing.
From the semantic point of view, dark logic corresponds to bright logic, that is, something that can be seen at a glance, but it is difficult to understand if no one says it. For example, a deer is called a deer, which is bright logic, while a deer is a horse. At a certain moment, it is called a "horse" instead of a "deer", which is dark logic.
Take the steps at the entrance of a restaurant as an example, if there are several more steps, the obvious logic is called "step by step promotion", but if the store doesn’t know how to trigger the momentum of step by step promotion, it will fall into a dark logic dilemma. Professional investor Xiong Bin said, "If the steps at the entrance are higher than 4, the traffic will be reduced by 30%", and there are radicals, such as "Le Jie", who thinks that "there is one more step at the entrance of the store, and the passenger flow will be reduced by 10%.
What are the dark logics of the catering industry?
In a sense, the dark logic of catering affects the development of stores. In the development of physical stores, the first thing to do is to talk about traffic.
1) The higher the steps at the door, the worse the business.
A few years ago, the top floor coffee opened in the community and office area was popular for a while. We once visited a top floor coffee brand, which was opened between the community and the office building. When customers arrive at the store, they need to walk up more than ten or twenty steps, then walk into the community on the second floor, then take the elevator, and then go upstairs to the store. This kind of store has a lot of punching information, but the actual passenger flow is very small. It is difficult to go to the second time almost once, perhaps because the road is too detour.
There are also some shops on the first floor that have been raised, with seven or eight steps or a small slope. The shops are high above the customers’ heads and look very imposing, but their practicality is poor. It is easy to fall and sprain their ankles, and customers are tired when they walk up. In addition, it is not convenient for suppliers to deliver goods. Therefore, there is a saying in geomantic omen that "a high platform and steep slopes are beyond the ordinary people’s control". If you do well, you will be lucky; if you don’t do well, you will be terrible. It’s so extreme.
For shopping malls, why are all cheap and affordable underground, but the upstairs is a big restaurant? The detour logic is also applicable, because the upstairs is difficult to walk, so we can’t rely too much on the flow of people, which will inevitably lead to the difficulty of getting along with low-profit catering brands in high-rise buildings, while the underground goes downhill first, with less psychological pressure on customers and more people, but the better position is on the first floor.
The more convenient it is for customers, the better the traffic. By the same token, adding a door when the door is open will reduce the number of customers by half.
2), Jinjiao silver grass belly, the god of wealth is not in the middle.
Jinjiao’s silver-edged grass belly and corner shops are better and more expensive. This should be regarded as a clear logic, because everyone is talking about it. The scenery in the middle is good, but it is surrounded by the front and back, which is really not conducive to the new store to attract passengers.
3) The width of the street is directly proportional to the number of passengers.
The street refers to the road in front of the shops. The wider the road, the more leisurely the pedestrians are, the narrower the road is, the faster the pace of pedestrians will be, and the pace will affect the subconscious mind, which will lead to lower consumer demand. This is the general knowledge of consumer psychology. In addition, under the viaduct, straight into the street, pedestrians in a hurry, these are all fierce in Feng Shui.
4) Fit is very important, retail to retail and catering to catering.
A street is surrounded by hardware stores and grocery stores, and suddenly there is a noodle restaurant in the middle. The business of this store is generally not very good; There are fruit stalls, vegetable stalls and vegetable markets next door. Although there are a lot of people, it is not suitable for opening restaurants, because they are just people, not passengers. Fresh food places are gathering places for cooking people. They have low demand for going out to eat, and there are a lot of people, and the rent is expensive. If people can’t be converted into passengers, it doesn’t make much sense to have more people.
But if you open a pancake shop, a steamed bun shop, a pot-stewed restaurant and a snack bar near the vegetable market and fresh food shop, it is ok, because retail is retail, buying food belongs to retail, and the steamed bun shop strictly belongs to retail. It is a side event for people who go home to cook to buy steamed buns as a staple food and buy fried chicken legs for their children. Consumption is to cater to human nature and people’s hearts, and it is easier to do side events.
The same is true for catering.
5), it’s not that old brands don’t go to new business districts, and it’s not that veterans don’t touch many transfer stores.
"New" means change. Old brands bring their own traffic, so they can go to new business districts. After all, there are many preferential policies, but most new brands don’t have the strength to keep stores, so they can’t go to new business districts.
For stores that are transferred many times in a short period of time or within a year, even if the location is good, it is best not to touch them. Conversely, there are very few stores transferred in the business circle, which also means that this business circle is very valuable.
6) Carefully open stores under big trees and places with isolation belts.
It is good for passers-by to enjoy the cool under the big trees. The big trees will block the facade signs, and deciduous soil will breed mosquitoes. At the same time, the existence of big trees will narrow the streets, which is unfavorable in general. If the isolation belt is added, customers will have to detour to get there. This is the same as adding steps and adding a door. In fact, it is an anti-consumer behavior.
Don’t worry if you don’t understand dark logic. Strength can solve most problems.
Once again, the clear logic is that wine is not afraid of the depth of the alley, while the dark logic is that "once the alley is deep, the wine will not smell."
1), light and dark logic are two sides, and it is fundamental to find the bottom of dark logic and bright logic.
From the point of view of "wine and alley", we can see that the logic of light and the logic of dark are two sides of one body, which is right in any way. For example, it is an "axiom" for Jinjiao’s Yinbian grass belly, but some people can casually cite the case that it is located in Jinjiao, and for example, there are one more step and the passenger flow is 10% less. Then why do so many people rent stores with steps and stairs? Why are so many stores with seven or eight steps so hot?
It’s like saying that you can’t drink raw water and you will have diarrhea. At this time, someone will jump out and say, I’ve seen someone who drank raw water all his life and lived to 99 years old, but the health expert can’t live to 50 years old …
The question is: what reversed the dark logic? From the perspective of drinking raw water, it may be determined by personal physique, immunity, age, living habits, living structure, etc. That is to say, any dark logic can be reversed, but it is conditional and there are still many conditions. Therefore, what smart people look at is not the case, not what happened, but the conditions behind the case and what supported this case.
2), don’t understand the dark logic is not the original sin, the inability to turn over is.
In the catering industry, Jinjiao is the best store location, so will it win if it is opened in Jinjiao? Not necessarily. Jinjiao is a resource. For example, if you want to buy apples and a catty of apples is 3 yuan, then if you have one million dollars, can you buy the best apples? Not necessarily, because you can also buy more and worse inferior apples. Obviously, success or failure is related to resources, but the algorithm about resources (utilization rate/conversion rate/input-output ratio, etc.) is the final key.
For example, suppose that one more step will reduce the passenger flow by 10%. A store has five steps, and it can earn 1000 yuan in one day of normal operation, while the five steps will reduce the passenger flow by half, and the income is only 500 yuan. In this context, we assume that the resource transformation ability of store A is 1.
Another store B is the same as Store A, but it has six steps.
Generally speaking, the income of store B should be lower than that of store A, but if the resource conversion ability of store B is better, assuming it reaches 3 (such as better taste, stronger brand power, better reputation, better service level, etc.), then the income of store B will be 1,200 yuan. Although the steps are higher and there are more obstacles, it can completely explode store A because of its stronger resource conversion ability.
On the other hand, Store C is located in Jinjiao, but the store’s reputation is not good, the products are average, and the price is expensive. The waiter keeps a straight face all day, and its resource conversion ability is not even 1. Once it is lower than 1, the managers are unaware of the problem, and this value will inevitably continue to decline, from below the decimal point to a negative number, which will eventually lead to the decline of the store.
Further, if dark logic is inferior, such as poor location, ignorance of management, etc., but what is done is done, then it depends on the ability of resource transformation, such as poor flow of people, so is there a drainage tool and can it improve consumption stickiness? For example, if you don’t know how to operate and can’t serve, can you sign up for a class, read a book, find an expert diagnosis to improve the value of the next store, improve the viability of the store, etc., and then win by improving the ability to transform resources?
For example, the store can only attract 100 guests a day in the early stage, but because of the later renovation and construction of two steps, 20% of the guests were dissuaded, and only 80 guests came every day. In the later stage, the store can attract 200 guests a day by doing word of mouth, improving product strength and brand strength, etc., even if it still dissuades 20%, but because of the large base, there are still 160 guests at this time, and in the later stage.
The early resources determine the starting point, and the late resource transformation ability determines the ceiling and the possibility of breaking it.
At this point, two key words can emerge in our minds: one is resources and the other is resource transformation ability. There are many dark logics hidden in these two aspects. If resources and resource transformation ability are integrated, then it is also a problem not to understand dark logic. For example, if you obviously have strong strength, why should you look for a problematic position? Therefore, knowledge, management and savvy are very important. Knowing dark logic can save you a lot of things, but if you don’t understand it, it’s okay. You can do more re-sales, communicate with customers and improve your resource transformation ability in time.
From the perspective that dark logic affects management and early and late development, Chopsticks Thinking (www.kwthink.cn) has a profound insight that you will be relaxed if you know a lot of dark logic, but what really plays a decisive role is the ability to transform resources.
For example, from the perspective of dark logic, dark logic says that "the alley is deep, and the fragrance of wine is useless", but if you have a strong ability to transform resources, you can change this situation and realize that "the fragrance of wine is not afraid of the depth of alley", but we must understand that it is not that the fragrance of wine is not afraid of the depth of alley, but that we can get customers through a series of reforms and efforts.
In the case of catering, resource transformation ability is telling us that, regardless of the turbulent dark logic, the later resource transformation ability determines the ceiling. With the deepening of business, the boss can figure it out. If I have strong resource transformation ability, then considering the dark logic, such as better resources and stronger resource transformation ability, brand development can have higher benefits and efficiency.
From a theoretical point of view, many people should be able to understand that the so-called dark logic is actually consumer psychology, covering transaction cost theory, human nature research and supply and demand theory. For example, steps and isolation belts are obviously lazy customers, and Jinjiao Yinbian grass belly is actually a bear breaking corn+human curiosity. People always think that better is ahead, but because of laziness+not eating grass again, they go back to another Jinjiao Yinbian. The answer is that the brand should be strong, and there are obvious steps, but customers are willing to take the initiative to overcome difficulties; It is obvious that there is a queue for N hours, but customers just can afford to wait.
The complexity of human nature and commercial competition are interactive. When personal subjective brand goodwill and suitable product solutions are put together, the transaction is reached. Brands should understand customers, understand customers’ psychology, and have strong products and brands. With competitive power and competitive advantage, consumption flywheel comes into being. Therefore, resources determine the early stage, and the ability of resource transformation determines the late stage, which is also the ceiling of the brand and the hammer to break the ceiling.
Original title: "If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know? 》
Special feature of 1905 film network The Hong Kong film being shown is adapted from the classic American film in 1998, which "copied" the wonderful content of the original for more than an hour, and thus won a high score of 7.4 and a box office of more than 100 million yuan.
It is worth mentioning that "Negotiator" is not a special case, and the film that leads the annual box office list in 2024 is also a remake. In recent years, China Cinema can be described as a "window to the world", and many stories from various countries have been adapted in this land of China. Taking 2023 as an example, the number of domestic remakes, the diversity of sources and the box office all reached the highest level in history.
So, how should we examine and evaluate this remake craze? In this program, the screenwriter is invited to discuss with us.
"fried cold rice", the audience also loves it?
According to the incomplete statistics of domestic remakes in recent six years, the most popular remake origin is Japan and South Korea, and the most popular remake theme is suspense and love. So, why are people so keen on remake this matter?
As the pace of film creation is getting faster and faster, successful remake examples prove that the successful remake of films is relatively fast. And the remake films have a solid mass base and great box office potential. They are like rearview mirrors that can find out the road conditions for the remake films. Therefore, film creators are more and more keen on remake works.
Song Fangjin said: "It is a particularly regrettable phenomenon that the film market relies on remake. Too many remakes can easily make the creators lose their originality. This is like farming. Simply using chemical fertilizers to ripen crops will lead to land hardening. "
Remake, become the hardest hit area of domestic movies?
With the increasing proportion of domestic film remakes, many viewers questioned the presentation effect of the remake works. Some viewers commented: "The angry point is that they have time to spend money on marketing, but they don’t have time to write the script." "I don’t watch any remake movies. Even if the content is the same, the names are the same, and the source is not indicated. It is no different from plagiarism." Domestic films have become the hardest hit areas for remakes.
Remaking is not the original sin. Song Fangjin thinks that a good film market should have about 10% of remakes, and the remaining 90% are adaptations of dramas, novels, cartoons and news events (accounting for 60%) and original films (accounting for 30%). "The step-by-step remake and the remake that lost their cultural attributes are important reasons for the audience’s anger. "Song Fangjin concluded.
On the one hand, at present, the remake works in the domestic market are more like a step-by-step "pose", and the shots, lines and composition are almost the same as the original film. For example, some shots in Negotiator are exactly the same as those in Ace to Ace.
On the other hand, the cultural attributes, character relationships and regional characteristics presented in the original foreign films have not been adapted locally in the process of remake. For example, YOLO, a popular film in the Spring Festival, has not adapted the inherent cultural attributes in the original works reasonably; The film copied the living conditions of Korean graduates, which made it difficult to empathize with young people in China. Among them, Song Fangjin specifically mentioned the remake of the film "Loyal Dog Eight Men": "According to my judgment, the copyright owner of the film" Loyal Dog Eight Men "has strict requirements for the remake of the content that shows cultural characteristics in the film, and it is difficult for the creators to create locally. The stories of people and dogs can be seen everywhere in China. What we need is Chinese stories.
Chen Sicheng VSbagshellfishyouWhich remake director is better?
When it comes to remake movies, I have to mention two directors, Bao Beier. In recent years, director Chen Sicheng has won the audience’s favor with his remake, while Bao Beier’s five remakes are all dull. Some media even said that "domestic movies have been remake, why can’t they become Chen Sicheng?"
In this regard, Song Fangjin replied: "The remake must grasp two points, first of all, the means of adaptation, and second, the sense of originality. Taking this as a standard, the remake works led by Bao Beier are relatively unsuccessful. His works are not created, but depicted as they are, consuming the value of the original film. "
In contrast, Chen Sicheng prefers to grasp the essence of the original film and connect with social hotspots on this basis, injecting issues and emotions, and creating a brand-new work. For example, the film retains the core character relationship, distinctive character and refreshing feeling of revenge in the original version. Under this framework, the location of the story is adapted to Thailand, which is not only inclusive, but also reveals the different texture of culture.
The remake is like a cultivation. The director planted the seeds of the original film underground and watered them with original nutrients. Only in this way can the work be full of crops and food.
