Let Sichuan cuisine become an important window for foreign people to understand Sichuan culture, and continue to break the problem and get out of the ＂international norm＂

With the continuous opening up of Sichuan, it is no longer difficult to purchase raw materials for Sichuan cuisine. After the opening of the China-Europe train, the needed spices can be transported from Sichuan to Europe in less than 20 days.

● Our province attaches great importance to the innovation and development of Sichuan cuisine, and has successively issued a number of policy documents to promote industrial development and continue to promote Sichuan cuisine culture. By 2022, more than 100 Sichuan cuisine enterprises have successfully gone abroad.

● Since 2019, the Provincial Federation of Returned Overseas Chinese has held a seminar for leaders of overseas Chinese food associations, which not only enables overseas Chinese food practitioners to experience the unique charm of Sichuan cuisine more deeply, but also builds a cultural exchange platform for Chinese food at home and abroad.

As a unique business card of Sichuan, Sichuan cuisine not only conquers many diners around the world with the tip of its tongue, but also enjoys a good reputation at home and abroad for its profound cultural heritage, and has become an important window for foreign people to understand Sichuan culture.

A few days ago, the 2023 "Family China Taste Sichuan" seminar for leaders of overseas Chinese food associations was held in Sichuan. More than 50 leaders of overseas Chinese food associations from 21 countries and regions participated in it. During the seminar, they also went to Guang ‘an to attend the 6th World Sichuan Food Conference, appreciate the charm of Sichuan food, explore the culture of Sichuan food, talk about the development of Sichuan food and sing "Let the world fall in love with Sichuan food" again.

What are the difficulties and challenges in the process of Sichuan cuisine going global and out of the "international model"? What is the future development trend? In this regard, the reporter interviewed Hu Xiaojun, the founder and chairman of the US-China Catering Federation, the chairman of the American Old Sichuan Catering Group, Wan Rong, the executive president of the Austrian Sichuan-Chongqing General Chamber of Commerce, and the relevant person in charge of the Provincial Federation of Returned Overseas Chinese.

With the continuous opening up, it is no longer difficult to purchase ingredients.

Sichuan cuisine is famous for its unique spicy taste and rich cooking skills. If you want to make authentic Sichuan flavor in a foreign country, ingredients and seasonings are very important.

"It takes watercress and pepper to make boiled meat, and garlic sprouts to make cooked meat, but these materials were not available in Chicago at that time." In 1998, Hu Xiaojun opened a Sichuan restaurant in Chicago, USA-"Old Sichuan", and the purchase of ingredients and seasonings made him quite headache. In order to make authentic Sichuan flavor, Pixian watercress, Hanyuan pepper, Yibin sprouts … many seasonings he had to bring from China.

Nowadays, with the continuous opening up of Sichuan, it is no longer difficult to purchase raw materials for Sichuan cuisine. Hu Xiaojun said that at present, the Sichuan brand "Old Sichuan" has 16 branches in the United States, and the procurement of ingredients and seasonings is basically not a problem.

Convenient and developed transportation provides a basic guarantee for the overseas development of Sichuan cuisine. In this regard, Wan Rong has a deep understanding. In recent years, in addition to catering, Wan Rong has also set foot in the field of seasoning export. Speaking of the development of transportation, she said with emotion: "The cost of air transportation is high and there are many restrictions; Shipping is too slow, with a transportation cycle of more than 40 days. After the opening of the China-Europe train, the needed spices can be transported from Sichuan to Europe in less than 20 days. " Wan Rong and the team are planning how to bring authentic hot pot bottom materials to Germany, Austria and other countries, so that more local people can taste authentic Sichuan flavor.

Attach importance to the innovative development of Sichuan cuisine and continue to promote Sichuan cuisine culture.

"If taste is the root of Sichuan cuisine, then culture is the soul of Sichuan cuisine." When it comes to the development of Sichuan cuisine overseas, Hu Xiaojun feels that "the combination of roots and souls" is crucial.

"Many people’s inherent impression of Sichuan cuisine is spicy, but in fact, Sichuan cuisine is rich in flavor. When foreigners really taste and understand Sichuan cuisine, many people like it very much. " Wan Rong told reporters that in recent years, many food lovers around the world have favored Sichuan cuisine, but in the 1980 s and 1990 s, the acceptance of Sichuan cuisine in European and American countries was actually not high.

In this regard, Hu Xiaojun also has the same feeling. "Many people think that Sichuan cuisine is heavy in oil, salty and spicy, which is too different from western food culture." He laughed. "At that time, many people around me heard that I was going to open a Sichuan restaurant, and they all thought that this person was crazy." In order to let more people know about the rich history and culture behind Sichuan cuisine, Hu Xiaojun not only trains employees through bilingual menus to let them know the story and culture behind each dish, but also constantly promotes Sichuan cuisine culture by participating in local food festivals and giving lectures on Chinese food culture in colleges and universities. "When’ Old Sichuan’ first opened, most customers were Chinese, but now the proportion of foreign customers accounts for 80%." Hu Xiaojun said.

Relying on the international market, Sichuan cuisine has become an important bridge to show Chinese food culture. In recent years, our province attaches great importance to the innovation and development of Sichuan cuisine, and has successively issued a number of policy documents to promote industrial development and continue to promote Sichuan cuisine culture. According to the data published in the Sustainable Development Report of Sichuan Cuisine Industry 2022, as of 2022, more than 100 Sichuan Cuisine enterprises have successfully gone abroad.

Carry out exchanges and cooperation to comprehensively enhance the international influence of Sichuan cuisine.

Overseas Chinese food practitioners are an important force to promote Chinese culture, and Hu Xiaojun and Wan Rong agree that the biggest problem in the overseas development of Sichuan cuisine at present is talent training.

Influenced by the foreign labor visa policy and restricted by the foreign language level and salary of employees, it is a common problem for overseas Chinese restaurants to "go global". In order to solve this problem, in recent years, the Provincial Federation of Returned Overseas Chinese has actively done a good job of matchmaking, promoted exchanges and cooperation between Sichuan Tourism College and domestic catering associations, overseas Chinese food associations and Chinese restaurants, and organized Sichuan cuisine masters to teach local students overseas, so as to become Chinese chefs with local working status and localized language communication, and comprehensively enhance the international competitiveness and influence of Sichuan cuisine.

At the same time, since 2019, the Federation of Returned Overseas Chinese has held a seminar for leaders of overseas Chinese food associations, inviting leaders of overseas Chinese food associations from all over the world and overseas Chinese who work in Chinese restaurants to return to Sichuan to taste delicious food, enjoy beautiful scenery and make friends, which not only enables overseas Chinese food practitioners to experience the profound historical background and unique charm of Sichuan cuisine more deeply, but also builds a cultural exchange platform for Chinese food at home and abroad. Hu Xiaojun, who participated in the seminar for heads of overseas Chinese food associations for the third time, said: "The inheritance and innovation of Sichuan cuisine’s overseas development needs to be in line with domestic standards, not only in taste, but also in culture, so the opportunity for learning and the platform for communication are very important to us."

Wan Rong, who participated in the seminar for heads of overseas Chinese food associations and the World Sichuan Cuisine Conference for the first time, gained a lot: "In recent years, the baton of overseas Sichuan cuisine has been passed to the second generation of overseas Chinese, or even the third generation of overseas Chinese. Young people have brought many innovations to Sichuan cuisine culture, but at the same time, there is also a problem of not knowing much about traditional Sichuan cuisine culture." She hopes that relevant departments can hold more similar activities to enhance people’s understanding of Chinese restaurants and promote overseas Chinese restaurants to continuously enrich the characteristics of the times and cultural connotations. (Reporter Tian Shan)

Jo Yeo-jeong or join the team of ＂Working Girl＂ and ＂My Wife＂


Jo Yeo-jeong

　　　 Movie network news On 26th, Jo Yeo-jeong, a South Korean actress, said that she had recently received an offer to star in a new film and was actively discussing it. The film is the latest work of the production team and tells the romantic love story of working women.

　　　 Director Baum-sik Jeong, who directed a series of films, will direct the tube again this time. Korean media had previously revealed that Jo Yeo-jeong had joined My Wife’s Everything 2, which was later proved to be misinformed. Jo Yeo-jeong is expected to join Working Girl, which is expected to start shooting in February next year.

　　　 Jo Yeo-jeong has now decided to join director Jin Dayu’s partner Song Seung Heon, who is expected to stage 19 forbidden erotic dramas, and Seung-yong Ryoo, who is a remake of a French film released in 2011 by the director of "Test to Death", telling the story of a mercenary ‘ Ruxun ’ And the intern who rescued his kidnapped wife ‘ Taijun ’ Between the dangerous peer stories.

Is the lamda mutant strain spreading in 29 countries effective？

　　BEIJING, July 17 (Xinhua) According to the Peninsula Chinese website, the COVID-19 mutant virus "Ramda" first discovered in Peru has appeared in 29 countries. What are the characteristics of this widely spread mutant strain? What are the symptoms of infection? Is the vaccine effective for it?

　　Has appeared in 29 countries.

　　According to reports, the Ramda strain was first reported in the capital Lima in August 2020, and the detection rate of newly infected people after April 2021 was 80%.

　　At present, COVID-19, Peru has the highest death rate per capita, with 596 deaths per 100,000 residents in Covid-19. According to a report published on the website of the World Economic Forum, one of the main reasons for the high number is the appearance of the Ramda mutant.

　　According to the World Health Organization, lamda variants have been found in 29 countries, which contain many mutations, which can increase infectivity and risk.

　　What are the symptoms of infection?

　　According to The Times of India, the infection symptoms of the mutant strain of Ramda seem to be the same as those of Covid-19, such as cough, fever, loss of taste, loss of sense of smell, body pain and shortness of breath. Experts suggest that these symptoms should be closely monitored and doctors should be consulted as needed.

　　On June 14th, the World Health Organization announced that Ramda was "a variant virus worthy of global attention", and on June 23rd, the British Ministry of Public Health also described it as "a variant under investigation".

　　Is the vaccine still effective?

　　Many scientists have mentioned that the "unusual combination" of lamda strains may make it more contagious. There are seven mutations in spike protein of Ramda mutant strain. Spike protein is a bulge on the virus shell, which helps it to attach and invade cells.

　　These mutations may promote the combination of lamda with cells and make it more difficult for antibodies to attach to fight the virus.

　　A preliminary study by Grossman School of Medicine, University of new york, focused on the effects of Pfizer and Mardner vaccines on the lamda variant. The results showed that compared with the original virus, the number of antibodies produced by the vaccine decreased by 2 to 3 times, but this was not a significant loss of neutralizing antibodies.

　　The researchers concluded that mRNA vaccines such as Pfizer and Mardner may still be effective against the Ramda variant.

Interview with Yu-sheng Tian： If you can’t shoot ＂Ex 4＂, you must let go.

Become the first explosive movie in 2018.


Special feature of 1905 film network "Ex 3: Goodbye Ex", the first explosive movie in 2018! Since its release on December 29th, the film has been bringing surprises — — The series broke 500 million for the first time and 1 billion &hellip in the first week; … Now it has been released for 18 days, and "Former 3", which has won 1.76 billion yuan, has ranked fourth in the box office of domestic movies and is moving towards 2 billion yuan.

"Former 3" has ranked fourth at the box office of domestic movies.

　

"Previous 3" was released for half a month, and its stamina is still strong. Under the impact of Chinese and foreign films, last weekend (1.12-1.14), more than 100 million box offices were still firmly in the bag.

　

Recently, we also had the honor to interview Yu-sheng Tian, the director and screenwriter of the "predecessor" series, and chatted with him about the story behind the "predecessor". Yu-sheng Tian, born in 1980s, is like a cheerful big boy. From the moment he entered the studio, he talked about Kan Kan. For him, the interview was completely comfortable.

　

Filming is like playing with brothers. Han Geng and Ryan suffer when they are together as actresses.

　

From 2013 to 2015, and then to "Previous 3", Ryan runs through the trilogy of "Previous", while Han Geng missed the second one because of the schedule, and returned again in the final one. The three people who have cooperated for many times have become an "iron triangle", and filming together is more like playing with brothers.

Han Geng took the opportunity to "steal food" when filming a hot pot scene.

　

Yu-sheng Tian said that he and Han Geng had reached a tacit understanding that "I said a close-up and a flashback look, ok, too". As long as one sentence can immediately understand the director’s meaning, it is not only the improvement of Han Geng’s acting skills, but also the embodiment of tacit understanding with the director and the whole crew.

　

However, Han Geng, who played with Yu-sheng Tian, was also "tricky". At that time, the crew ate hot pot every day in Chengdu, but Han Geng’s next play asked him to keep fit and lose weight. "He always hides far away and eats that cabbage soup by himself, which is very miserable," Yu-sheng Tian said. As a result, when filming the scene of "Former 3" eating hot pot, "I think he is a little intentional, deliberately blocking a word or something, just one more, one more, and eat two more."

Han Geng and Ryan are a pair of he is my brother in the play.

　

In the play, there are good buddies with very different personalities. One of them is lovelorn and the other is lovelorn. Outside the play, Han Geng and Ryan have a very good relationship. "As long as they are both there, actresses suffer and are often teased and bullied." I don’t know whether Yu-sheng Tian’s revelation is a compliment or a loss to them.

　

There will be no fourth film in the "Ex" series, but there is no guarantee that there will be "Ex-wife"

　

Yu-sheng Tian, who claimed that she had never been in love before she went to college, felt that she lacked the experience of "predecessor". These three films had already hollowed out her body, so the "predecessor" series could only end there, and the rumor that the fourth film was shot because of the box office success of "predecessor 3" was shattered. Yu-sheng Tian said, "Han Geng told me that in a few years, you will get an ex-wife." Although it is a joke, who knows if an explosive IP was born in such a casual ridicule?

Yu-sheng Tian’s "Ex" series was inspired by a lovelorn partner.

　

Referring to the original intention of "Ex 3", Yu-sheng Tian recalled that the inspiration came from one of his lovelorn partners. Yu-sheng Tian, the partner who just broke up, asked him to go for a drink and told him about the ambiguous relationship between his girlfriend and his ex, so the topic of "ex" popped into Tian Yusheng’s mind. Later, my partner was dragged by Yu-sheng Tian to talk about creation and script, and thus the "predecessor" series came out.

　

It is no exaggeration to say that Yu-sheng Tian himself is a real "chatterbox", so it is not surprising that his films are full of witty remarks. Many classic lines in "Ex 3" come from Yu-sheng Tian’s private stock. He said that he has a small notebook dedicated to memorizing sentences. Every time he chats with friends (nonsense), funny sentences pop up in a flash of light, he will silently record them in the notebook. And "predecessor 3" used about one-third of the "inventory".

Han Geng dressed up as the supreme treasure in Ex 3.

　

It is worth mentioning that under the shell of comedy, Ex-3 abandoned the usual happy ending, and the hero and heroine failed to get back together again. Regarding the handling of the ending, Yu-sheng Tian said, "Don’t break up easily, but if you do, let it go". The core of the film is also about cherishing and thinking about love. As for being asked which line he thought was the most heartfelt, Yu-sheng Tian nominated Han Geng’s inner monologue when he dressed as the Supreme Treasure. "Only when Zi Xia leaves the Supreme Treasure forever will the Supreme Treasure grow into the Monkey King."

　

I don’t want to be a spokesperson for romantic comedies, but I want to make police, gangsters and war movies.

　

As a leader in the same period, Yu-sheng Tian thinks that the success of "Previous 3" is similar. In the movie market where fantasy movies are popular, the audience wants to see realistic movies that are close to life. The online exposure of many viewers crying in the cinema after watching "Former 3" for a long time also confirmed their strong resonance with the story of "Former 3".

　

Yu-sheng Tian’s "predecessor" series not only broke the curse of the sequel of the series, but also made better and better, which is not unrelated to his daily accumulation of materials and patient polishing of scripts.

Yu-sheng Tian wrote the screenplay for the first time.

　

Yu-sheng Tian, a screenwriter, made a movie script for the first time, and wrote "A Man on the Road", which was a success. Then, he directed the "predecessor" series of three films, which successfully made him among the 1.5 billion box office directors. Yu-sheng Tian seems to have been labeled as "comedy" since "A Man on a Embarrassed Road", but he himself has not positioned himself as a director of comedy films. "In fact, I like policemen, gangsters and wars very much, which are very bloody and passionate." Yu-sheng Tian confessed his "ambition" of making other films.

　

When talking about the plan for the next play, Yu-sheng Tian said that there is no plan at present, "it still depends on the story itself", and said that he would also consider his old partners Han Geng and Ryan in his new work. Let’s expect Yu-sheng Tian to create a new script after her personal experience of marriage, and look forward to the "Ex-wife" which may be reunited with the "iron triangle" sometime in the future.

In the data, the holiday economy ＂May 1＂ holiday consumption report card is eye-catching.

CCTV News:In the past "May Day" holiday, people’s willingness to travel was strong, consumption enthusiasm was high, and the consumer market maintained rapid growth. Holiday economy has become an engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. How hot is the consumer market this holiday? Next, we intuitively feel this heat through several sets of data. First of all, let’s look at the business big data of the Ministry of Commerce. The monitoring shows that during the "May 1" holiday this year, the amount of daily necessities in the national consumer market was stable and the consumption transcripts were bright.

According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 18.9% year-on-year. Among them, the sales of petroleum products and automobiles increased by 24.4% and 20.9% respectively. Sales of communication equipment increased by 20.1% year-on-year. Home appliance sales increased by 13.9% year-on-year. The passenger flow and turnover of national demonstration pedestrian streets increased by 121.4% and 87.6% respectively. The consumption of catering and leisure continued to be hot, and the sales of key catering enterprises increased by 57.9% year-on-year.

The quantity of daily necessities is sufficient and the price is stable. According to the monitoring of business big data, there are sufficient stocks of grain, oil, meat, eggs, vegetables and fruits in 100 large-scale agricultural and sideline products wholesale markets nationwide.

This year’s "May 1" holiday consumption report card is eye-catching, seasonal, quality and upgraded goods are sold vigorously, featured, diversified and experiential service consumption is widely favored, and innovative, intelligent and convenient new consumption is booming.

Chen Lifen, a researcher at the Institute of Market Economy, the State Council Development Research Center:Holiday economy activates consumption potential, which greatly boosts consumer confidence and improves market expectations, indicating that China’s endogenous consumption power is accelerating. Holiday consumption has become an important engine to accelerate the recovery of overall consumption, effectively expand domestic demand and promote economic stability. The popularity of holiday consumption has released a positive signal that China’s economy is continuing to recover.

If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%？ What other catering dark logic do you know？

Original Wang Yingli Kuaiwan Thinking

Tips: This article is about 3,879 words, and it takes 9 minutes to burn the brain. Wang Yingli, a journalist who thinks about chopsticks, sent it in Beijing.

From the semantic point of view, dark logic corresponds to bright logic, that is, something that can be seen at a glance, but it is difficult to understand if no one says it. For example, a deer is called a deer, which is bright logic, while a deer is a horse. At a certain moment, it is called a "horse" instead of a "deer", which is dark logic.

Take the steps at the entrance of a restaurant as an example, if there are several more steps, the obvious logic is called "step by step promotion", but if the store doesn’t know how to trigger the momentum of step by step promotion, it will fall into a dark logic dilemma. Professional investor Xiong Bin said, "If the steps at the entrance are higher than 4, the traffic will be reduced by 30%", and there are radicals, such as "Le Jie", who thinks that "there is one more step at the entrance of the store, and the passenger flow will be reduced by 10%.

What are the dark logics of the catering industry?

In a sense, the dark logic of catering affects the development of stores. In the development of physical stores, the first thing to do is to talk about traffic.

1) The higher the steps at the door, the worse the business.

A few years ago, the top floor coffee opened in the community and office area was popular for a while. We once visited a top floor coffee brand, which was opened between the community and the office building. When customers arrive at the store, they need to walk up more than ten or twenty steps, then walk into the community on the second floor, then take the elevator, and then go upstairs to the store. This kind of store has a lot of punching information, but the actual passenger flow is very small. It is difficult to go to the second time almost once, perhaps because the road is too detour.

There are also some shops on the first floor that have been raised, with seven or eight steps or a small slope. The shops are high above the customers’ heads and look very imposing, but their practicality is poor. It is easy to fall and sprain their ankles, and customers are tired when they walk up. In addition, it is not convenient for suppliers to deliver goods. Therefore, there is a saying in geomantic omen that "a high platform and steep slopes are beyond the ordinary people’s control". If you do well, you will be lucky; if you don’t do well, you will be terrible. It’s so extreme.

For shopping malls, why are all cheap and affordable underground, but the upstairs is a big restaurant? The detour logic is also applicable, because the upstairs is difficult to walk, so we can’t rely too much on the flow of people, which will inevitably lead to the difficulty of getting along with low-profit catering brands in high-rise buildings, while the underground goes downhill first, with less psychological pressure on customers and more people, but the better position is on the first floor.

The more convenient it is for customers, the better the traffic. By the same token, adding a door when the door is open will reduce the number of customers by half.

2), Jinjiao silver grass belly, the god of wealth is not in the middle.

Jinjiao’s silver-edged grass belly and corner shops are better and more expensive. This should be regarded as a clear logic, because everyone is talking about it. The scenery in the middle is good, but it is surrounded by the front and back, which is really not conducive to the new store to attract passengers.

3) The width of the street is directly proportional to the number of passengers.

The street refers to the road in front of the shops. The wider the road, the more leisurely the pedestrians are, the narrower the road is, the faster the pace of pedestrians will be, and the pace will affect the subconscious mind, which will lead to lower consumer demand. This is the general knowledge of consumer psychology. In addition, under the viaduct, straight into the street, pedestrians in a hurry, these are all fierce in Feng Shui.

4) Fit is very important, retail to retail and catering to catering.

A street is surrounded by hardware stores and grocery stores, and suddenly there is a noodle restaurant in the middle. The business of this store is generally not very good; There are fruit stalls, vegetable stalls and vegetable markets next door. Although there are a lot of people, it is not suitable for opening restaurants, because they are just people, not passengers. Fresh food places are gathering places for cooking people. They have low demand for going out to eat, and there are a lot of people, and the rent is expensive. If people can’t be converted into passengers, it doesn’t make much sense to have more people.

But if you open a pancake shop, a steamed bun shop, a pot-stewed restaurant and a snack bar near the vegetable market and fresh food shop, it is ok, because retail is retail, buying food belongs to retail, and the steamed bun shop strictly belongs to retail. It is a side event for people who go home to cook to buy steamed buns as a staple food and buy fried chicken legs for their children. Consumption is to cater to human nature and people’s hearts, and it is easier to do side events.

The same is true for catering.

5), it’s not that old brands don’t go to new business districts, and it’s not that veterans don’t touch many transfer stores.

"New" means change. Old brands bring their own traffic, so they can go to new business districts. After all, there are many preferential policies, but most new brands don’t have the strength to keep stores, so they can’t go to new business districts.

For stores that are transferred many times in a short period of time or within a year, even if the location is good, it is best not to touch them. Conversely, there are very few stores transferred in the business circle, which also means that this business circle is very valuable.

6) Carefully open stores under big trees and places with isolation belts.

It is good for passers-by to enjoy the cool under the big trees. The big trees will block the facade signs, and deciduous soil will breed mosquitoes. At the same time, the existence of big trees will narrow the streets, which is unfavorable in general. If the isolation belt is added, customers will have to detour to get there. This is the same as adding steps and adding a door. In fact, it is an anti-consumer behavior.

Don’t worry if you don’t understand dark logic. Strength can solve most problems.

Once again, the clear logic is that wine is not afraid of the depth of the alley, while the dark logic is that "once the alley is deep, the wine will not smell."

1), light and dark logic are two sides, and it is fundamental to find the bottom of dark logic and bright logic.

From the point of view of "wine and alley", we can see that the logic of light and the logic of dark are two sides of one body, which is right in any way. For example, it is an "axiom" for Jinjiao’s Yinbian grass belly, but some people can casually cite the case that it is located in Jinjiao, and for example, there are one more step and the passenger flow is 10% less. Then why do so many people rent stores with steps and stairs? Why are so many stores with seven or eight steps so hot?

It’s like saying that you can’t drink raw water and you will have diarrhea. At this time, someone will jump out and say, I’ve seen someone who drank raw water all his life and lived to 99 years old, but the health expert can’t live to 50 years old …

The question is: what reversed the dark logic? From the perspective of drinking raw water, it may be determined by personal physique, immunity, age, living habits, living structure, etc. That is to say, any dark logic can be reversed, but it is conditional and there are still many conditions. Therefore, what smart people look at is not the case, not what happened, but the conditions behind the case and what supported this case.

2), don’t understand the dark logic is not the original sin, the inability to turn over is.

In the catering industry, Jinjiao is the best store location, so will it win if it is opened in Jinjiao? Not necessarily. Jinjiao is a resource. For example, if you want to buy apples and a catty of apples is 3 yuan, then if you have one million dollars, can you buy the best apples? Not necessarily, because you can also buy more and worse inferior apples. Obviously, success or failure is related to resources, but the algorithm about resources (utilization rate/conversion rate/input-output ratio, etc.) is the final key.

For example, suppose that one more step will reduce the passenger flow by 10%. A store has five steps, and it can earn 1000 yuan in one day of normal operation, while the five steps will reduce the passenger flow by half, and the income is only 500 yuan. In this context, we assume that the resource transformation ability of store A is 1.

Another store B is the same as Store A, but it has six steps.

Generally speaking, the income of store B should be lower than that of store A, but if the resource conversion ability of store B is better, assuming it reaches 3 (such as better taste, stronger brand power, better reputation, better service level, etc.), then the income of store B will be 1,200 yuan. Although the steps are higher and there are more obstacles, it can completely explode store A because of its stronger resource conversion ability.

On the other hand, Store C is located in Jinjiao, but the store’s reputation is not good, the products are average, and the price is expensive. The waiter keeps a straight face all day, and its resource conversion ability is not even 1. Once it is lower than 1, the managers are unaware of the problem, and this value will inevitably continue to decline, from below the decimal point to a negative number, which will eventually lead to the decline of the store.

Further, if dark logic is inferior, such as poor location, ignorance of management, etc., but what is done is done, then it depends on the ability of resource transformation, such as poor flow of people, so is there a drainage tool and can it improve consumption stickiness? For example, if you don’t know how to operate and can’t serve, can you sign up for a class, read a book, find an expert diagnosis to improve the value of the next store, improve the viability of the store, etc., and then win by improving the ability to transform resources?

For example, the store can only attract 100 guests a day in the early stage, but because of the later renovation and construction of two steps, 20% of the guests were dissuaded, and only 80 guests came every day. In the later stage, the store can attract 200 guests a day by doing word of mouth, improving product strength and brand strength, etc., even if it still dissuades 20%, but because of the large base, there are still 160 guests at this time, and in the later stage.

The early resources determine the starting point, and the late resource transformation ability determines the ceiling and the possibility of breaking it.

At this point, two key words can emerge in our minds: one is resources and the other is resource transformation ability. There are many dark logics hidden in these two aspects. If resources and resource transformation ability are integrated, then it is also a problem not to understand dark logic. For example, if you obviously have strong strength, why should you look for a problematic position? Therefore, knowledge, management and savvy are very important. Knowing dark logic can save you a lot of things, but if you don’t understand it, it’s okay. You can do more re-sales, communicate with customers and improve your resource transformation ability in time.

From the perspective that dark logic affects management and early and late development, Chopsticks Thinking (www.kwthink.cn) has a profound insight that you will be relaxed if you know a lot of dark logic, but what really plays a decisive role is the ability to transform resources.

For example, from the perspective of dark logic, dark logic says that "the alley is deep, and the fragrance of wine is useless", but if you have a strong ability to transform resources, you can change this situation and realize that "the fragrance of wine is not afraid of the depth of alley", but we must understand that it is not that the fragrance of wine is not afraid of the depth of alley, but that we can get customers through a series of reforms and efforts.

In the case of catering, resource transformation ability is telling us that, regardless of the turbulent dark logic, the later resource transformation ability determines the ceiling. With the deepening of business, the boss can figure it out. If I have strong resource transformation ability, then considering the dark logic, such as better resources and stronger resource transformation ability, brand development can have higher benefits and efficiency.

From a theoretical point of view, many people should be able to understand that the so-called dark logic is actually consumer psychology, covering transaction cost theory, human nature research and supply and demand theory. For example, steps and isolation belts are obviously lazy customers, and Jinjiao Yinbian grass belly is actually a bear breaking corn+human curiosity. People always think that better is ahead, but because of laziness+not eating grass again, they go back to another Jinjiao Yinbian. The answer is that the brand should be strong, and there are obvious steps, but customers are willing to take the initiative to overcome difficulties; It is obvious that there is a queue for N hours, but customers just can afford to wait.

The complexity of human nature and commercial competition are interactive. When personal subjective brand goodwill and suitable product solutions are put together, the transaction is reached. Brands should understand customers, understand customers’ psychology, and have strong products and brands. With competitive power and competitive advantage, consumption flywheel comes into being. Therefore, resources determine the early stage, and the ability of resource transformation determines the late stage, which is also the ceiling of the brand and the hammer to break the ceiling.

Original title: "If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know? 》

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How to evaluate this craze when domestic remakes become ＂hardest hit areas＂？


Special feature of 1905 film network The Hong Kong film being shown is adapted from the classic American film in 1998, which "copied" the wonderful content of the original for more than an hour, and thus won a high score of 7.4 and a box office of more than 100 million yuan.



It is worth mentioning that "Negotiator" is not a special case, and the film that leads the annual box office list in 2024 is also a remake. In recent years, China Cinema can be described as a "window to the world", and many stories from various countries have been adapted in this land of China. Taking 2023 as an example, the number of domestic remakes, the diversity of sources and the box office all reached the highest level in history.



So, how should we examine and evaluate this remake craze? In this program, the screenwriter is invited to discuss with us.



"fried cold rice", the audience also loves it?


According to the incomplete statistics of domestic remakes in recent six years, the most popular remake origin is Japan and South Korea, and the most popular remake theme is suspense and love. So, why are people so keen on remake this matter?



As the pace of film creation is getting faster and faster, successful remake examples prove that the successful remake of films is relatively fast. And the remake films have a solid mass base and great box office potential. They are like rearview mirrors that can find out the road conditions for the remake films. Therefore, film creators are more and more keen on remake works.


Song Fangjin said: "It is a particularly regrettable phenomenon that the film market relies on remake. Too many remakes can easily make the creators lose their originality. This is like farming. Simply using chemical fertilizers to ripen crops will lead to land hardening. "


Remake, become the hardest hit area of domestic movies?


With the increasing proportion of domestic film remakes, many viewers questioned the presentation effect of the remake works. Some viewers commented: "The angry point is that they have time to spend money on marketing, but they don’t have time to write the script." "I don’t watch any remake movies. Even if the content is the same, the names are the same, and the source is not indicated. It is no different from plagiarism." Domestic films have become the hardest hit areas for remakes.



Remaking is not the original sin. Song Fangjin thinks that a good film market should have about 10% of remakes, and the remaining 90% are adaptations of dramas, novels, cartoons and news events (accounting for 60%) and original films (accounting for 30%). "The step-by-step remake and the remake that lost their cultural attributes are important reasons for the audience’s anger. "Song Fangjin concluded.



On the one hand, at present, the remake works in the domestic market are more like a step-by-step "pose", and the shots, lines and composition are almost the same as the original film. For example, some shots in Negotiator are exactly the same as those in Ace to Ace.



On the other hand, the cultural attributes, character relationships and regional characteristics presented in the original foreign films have not been adapted locally in the process of remake. For example, YOLO, a popular film in the Spring Festival, has not adapted the inherent cultural attributes in the original works reasonably; The film copied the living conditions of Korean graduates, which made it difficult to empathize with young people in China. Among them, Song Fangjin specifically mentioned the remake of the film "Loyal Dog Eight Men": "According to my judgment, the copyright owner of the film" Loyal Dog Eight Men "has strict requirements for the remake of the content that shows cultural characteristics in the film, and it is difficult for the creators to create locally. The stories of people and dogs can be seen everywhere in China. What we need is Chinese stories.



Chen Sicheng VSbagshellfishyouWhich remake director is better?


When it comes to remake movies, I have to mention two directors, Bao Beier. In recent years, director Chen Sicheng has won the audience’s favor with his remake, while Bao Beier’s five remakes are all dull. Some media even said that "domestic movies have been remake, why can’t they become Chen Sicheng?"



In this regard, Song Fangjin replied: "The remake must grasp two points, first of all, the means of adaptation, and second, the sense of originality. Taking this as a standard, the remake works led by Bao Beier are relatively unsuccessful. His works are not created, but depicted as they are, consuming the value of the original film. "



In contrast, Chen Sicheng prefers to grasp the essence of the original film and connect with social hotspots on this basis, injecting issues and emotions, and creating a brand-new work. For example, the film retains the core character relationship, distinctive character and refreshing feeling of revenge in the original version. Under this framework, the location of the story is adapted to Thailand, which is not only inclusive, but also reveals the different texture of culture.



The remake is like a cultivation. The director planted the seeds of the original film underground and watered them with original nutrients. Only in this way can the work be full of crops and food.


How to break through China TV series in the era of ＂content is king＂

　　The annual meeting of Shanghai TV drama production and broadcasting held every spring is an important gathering of domestic TV drama industry after the year, which plays a certain role as a weather vane for the TV drama industry. Especially in the industrial forum, many elite guests from the industry jointly feel the pulse of China TV drama, and various dialogues and speeches have a far-reaching impact on the development of the industry.

　　China’s TV drama industry is entering a new era in which content is king. Last year, a number of high-quality "hot dramas" and "big dramas" were just signals. The industrial forum held the day before yesterday was based on the theme of "A New Start of China TV Drama in the New Era", and invited many industry elites and company bosses who were active in the front line to discuss three major topics: "New Integration of Television Networks in the New Era", "Breakthrough and Innovation of Realistic Theme Creation in the New Era" and "Breakthrough and Innovation of Ancient Costume Theme Creation".

　　Website and TV Station: From Game to Resonance

　　In 2017, after experiencing multi-screen interaction, network-platform linkage and other modes, China TV drama industry appeared a lot of big dramas that were broadcast in the background or even on the internet alone. However, Chen Yuren, vice president of Shanghai Culture, Radio, Film and Television Group Co., Ltd., pointed out that "the real explosive dramas are all network-platform resonance", so he advocated that producers, traditional platforms and network platforms should "join hands" on the spot. If we can build products that are basically close to the common denominator, we can make its broadcast benefit the most.

　　Chen Yuren’s words made all the guests agree very much. Regarding the integration of networks, Yang Weidong, the rotating president of Alibaba Culture and Entertainment Group and the president of Dayouku Business Group from the network platform, said: "The mentality between TV stations and network platforms may be the most critical basis for cooperation."

　　After the topic of "mentality" was put forward, the producer also pointed out the topic of "posture". Hou Hongliang, the chairman of Noon Sunshine Film and Television Co., Ltd., said: "In order to win-win, everyone should consider each other as much as possible, including our content production. It will be difficult for all platforms to adjust the content production conditions to the highest level. This is not necessarily a virtuous circle for the whole industry. The gesture of cooperation is to make the other party satisfied and comfortable. "

　　When the three parties can cooperate smoothly, the discussion on the broadcast mode becomes the top priority. In order to maximize the influence of TV series, Sun Zhonghuai, vice president of Tencent and CEO of Penguin Film and Television, said with his own experience: "Video websites and first-line TV prime files are broadcast simultaneously. At the same time, paying members of video websites have certain priority. We have basically tried and tested, and this model will not affect the ratings of TV stations, but also benefit the paying members of video websites. " In this regard, Wang Zhonglei, co-founder, vice chairman and CEO of Huayi Brothers Media Co., Ltd. agrees that this will be the mainstream model in the future: "Network broadcast, members give priority to it in advance, it must be a masterpiece."

　　Process and result: respect the creative system and don’t expect "explosion"

　　On the screen of China in 2017, the performance of realistic TV series is very eye-catching, and a series of realistic masterpieces, such as My First Half of Life and Bright Days of Life, have achieved fruitful results in terms of word of mouth and ratings. Therefore, the topic of the second forum was "Breakthrough and Innovation in the Creation of Realistic Themes in the New Era", and invited Chen Xiao, Huang Lan, Liu Liu, Li Xiao and Shen Yan, who are active in the field of realistic TV dramas, to participate.

　　Chen Xiao, vice president of iQiyi, is optimistic about the frequent trend of "explosion" of realistic themes, and even predicts that "this recovery may continue until 2018 or even later". However, the directors, screenwriters and producers at the scene are quite calm. They said that they are focused on creation and it is difficult to predict whether their works will become "explosive". Shen Yan, director of My First Half Life, said, "Every play has its own life, I think ‘ Explosions ’ It is really something that can’t be met. " Producer Huang Lan pointed out with a burst of blood: "I hope that when I come up, I think I am an explosion, and often people like that will not succeed." Screenwriter Li Xiao also believes that the key to making a good TV series is to "like yourself and put your true feelings into it", and the result is unpredictable.

　　The result of the work is hard to predict, and the creation of all the guests has its own system. The screenwriter Liu Liu said seriously that every work needs her to experience three or even five years of thinking and experience life: "You don’t have three or five years of infiltration, no in-depth communication, you don’t go into the souls of the characters, you are not familiar with their normal language system, and you can’t write such a play." Huang Lan also shared: "Without the investment of time, it is difficult to truly gain universal recognition in details and lines. This is the biggest difficulty."

　　Huang Lan also said: "Although the investment is great, you get a high income, and you can get the evaluation of so many viewers within a wide broadcast range. That kind of happiness, I think, is a lifetime harvest and memory."

　　Theme and Market: Broadening Dimensions and Avoiding Homogeneity

　　Despite the rise of realistic themes, costume drama is still a magic weapon for the traffic and viewing of many platforms. Facing the implementation of new control policies, the creation and broadcasting of costume drama are also undergoing new adjustments, and the content of costume drama is also undergoing "variation". Ma Boyong, a screenwriter and writer, said: "In recent years, the creation of historical themes is obviously not limited to the struggle for political power. The themes are very wide, and even what kind of industries have a stage for costume dramas. I think from the general trend, costume drama can indeed be extended to a very broad dimension. For example, it is also a good attempt to adapt the costume TV series to the style of spy war. "

　　In the writer Chang Jiang’s view, the theme expansion of such costume dramas is "the market forces everyone to produce something new and look good" and "because there are many costume dramas on the market, everyone is considering how to avoid homogenization". After the theme is expanded, the big coffees are also thinking about how to close the distance between the costume drama and the audience. Ding Hei, who created the series "Daqin Empire", said that although they wrote "imperial dreams", they focused on emotions, including family ties and friendship. "It is this kind of costume drama that brings closer communication with today’s audience." Fang Ying, vice president of Huacekerton, agrees: "This is the emotional communication between the audience and us, including people’s understanding of society and their experience, which will resonate more easily."

　　One of the difficulties in the creation of ancient costume themes is the bridge between historical truth and artistic fiction. Ma Boyong said: "After all, historical dramas are not historical papers, and there will definitely be fiction, but we must respect historical logic. Many times, the audience thinks that this costume drama is not good-looking, not that it does not conform to history, but does not conform to historical logic. " Fang Ying also mentioned that some changes are inevitable. "We want to make the vision itself look better, so we will make some minor adjustments in colors and fabrics, which may not be reached by ancient people at that time, but the picture will look better."

　　Text/reporter Yang Wenjie

　　related news

　　"Quality Festival" pays tribute to China TV series for 40 years

　　(Reporter Yang Wenjie) SMG Film and Television Drama Center and Oriental TV jointly produced the "Drama Glory Oriental 2018 TV Drama Quality Festival" which was announced in Shanghai on the evening of 13th. Jin Dong and Sun Li won the "Outstanding Quality Star of the Year (Male/Female)" respectively, and the three plays "Full Moon in that Year", "My First Half Life" and "Emergency Doctor" shared the "Quality Model Plays of the Year".

　　That night, the comprehensive evaluation results of TV series of Oriental TV were also announced for the first time, including three heavy honors: quality model drama of the year, theme innovation drama of the year and quality drama of the year. Among them, three hit dramas, Full Moon Blossom that Year, My First Half Life and Emergency Doctor, shared the grand finale, and Mr. Love won the theme innovation of the year.

　　At the quality ceremony that night, the crew of "Flowers bloom and the moon is full that year" gained a lot, not only being selected as "the best quality drama in 2017" by many actors in the background interview, but also gaining many "quality fruits" at the ceremony. Sun Li, the heroine, won the honor of "Outstanding Quality Star of the Year (Female)". When taking the stage to receive the award, the host asked Sun Li to put his "crescent moon" and a "half moon" together, and this "half moon" must be a choice between Wu Pin and Shen Xing. The witty Sun Li finally decided to put the two "half moons" together and put on his own "crescent moon" to make the "flowers that year" perfect "full moon". The appearance of "Wu Pin" and "Shen Xing Shift" on the same stage also captured the audience’s attention.

　　At the same time, Jin Dong also won the honor of "Outstanding Quality Star of the Year" for his outstanding performance on the screen in 2017. After appearing in many hot dramas such as Mr. Love and My First Half Life, he felt that "I didn’t stay at home for more than 15 days in the past three years", and he expressed his deepest gratitude to his family for their support.

　　One of the most touching performances of the evening was the performance of "Time Story" suite "Tribute to the 40th Anniversary of China TV Series" brought by Wang Kai, Zhang Yi, Huang Xiaoming and Zhang Jiayi. Accompanied by music on the big screen, China TV dramas that have been popular for 40 years have been played. These four actors with many years of performance experience expressed their "most unforgettable experiences as actors" before singing. Wang Kai said that when filming "Educated Youth" in the northeast of MINUS 40 degrees, the crew used a blower to blow snow on them because of the need to create a snowstorm scene. After that, his fingers were frostbitten, and water dripped from his chin to form ice ballast. Through that role, he realized the value of courage.

High-profile! Will Trump and Burns ＂flag-waving＂ the world for this matter be more dangerous？

　　CCTV News:"Carry the space army to the end!" A tweet from US President Trump on August 9 made the outside world once again focus on the militarization of space. Just a few hours before this tweet was sent out, the US government announced that it would form the sixth service of the US armed forces by 2020 — — Space army.

　　High-profile vice president’s speech, the president pushed for the space army to "wave the flag and shout"

　　Host of CBS USA: "The White House and the Pentagon took the first step towards establishing the sixth service of the US military and the space army. The Vice President delivered a speech and the Commander-in-Chief also tweeted ‘ Carry out the space army to the end ’ 。”

　　Burns: The time has come to form a space army.

　　On the morning of August 9, local time, US Vice President Burns came to the Pentagon. The purpose of his trip was to announce the specific plan and timetable for the formation of the space army in the United States.

　　Us vice president burnsNow, in order to prepare for the next battlefield, it is time to write a new great chapter in the history of the American armed forces. The United States will summon the best and bravest fighters to shock and defeat the new generation of threats we face, and the time has come to form a space army. "

　　On the same day, Burns officially announced that the United States will form a space army by 2020.

　　What exactly is a space army? To put it simply, the establishment of the Space Force means that the American armed forces have an independent service again after more than 70 years.

　　The last time the United States formed a new service was in 1947 when the Air Force was established.

　　At present, the US armed forces include five major services — — That is, the army, navy, marine corps, coast guard and air force. Among them, the first four services were established in the 18th century, and the last new service was established in 1947 — — This year, the US Air Force was formally established. For many years after that, the concept of "the army in space" appeared more and more in Hollywood film and television works: for example, in 1997, the "mobile infantry" in starship troopers.

　　Trump first publicly mentioned considering the establishment of a space army in March.

　　Eleven years back, the "Space Marines" appeared in the work Alien 2 by the great director James Cameron. Further, george lucas’s "Star Wars" series came out, and the classic image "Storm Soldiers" was born. The U.S. government’s high-profile announcement of the formation of a space army is the biggest promoter of President Trump himself.

　　US President Trump"Space, like land, sky and ocean, is a combat space. We may set up a space army as another independent service. We have an air force now and a space army in the future."

　　Trump White House named the chairman of the Joint Chiefs of Staff to set up a space army.

　　In March of this year, when Trump visited a military base in California, he first showed his willingness to form a space army in public. Just three months later, Trump asked Dunford, chairman of the US Joint Chiefs of Staff, to start studying related matters at the White House.

　　US President Trump: "Here, I ask the Department of Defense to immediately start the necessary work to form a space army as the sixth largest service of the US armed forces. This is great news. We will have both air force and space force, different services but equal status. This is extremely important, General Dunford. I would be honored if you could undertake this task. Where is General Dunford? General, let’s act! "

　　Russian media: the formation of the space army in the United States has become a hot topic in the global network

　　The great enthusiasm of the president of the United States for the space army seems to have infected netizens all over the world.

　　Russian TV reporter today: "Trump’s formation of a space army has inspired the unlimited imagination of netizens. Many people joked that Trump will become ‘ Guardians of the Galaxy ’ A member, or will he train an army composed of power rangers or storm soldiers to emit lasers in the face of alien threats? "

　　So, why did the United States choose to propose the formation of a space army now?

　　Us vice president burns"The once peaceful and uncontested space is now crowded and hostile, and other countries are trying to disrupt the system deployed by the United States in space and challenge the absolute superiority of the United States."

　　US media: The US military has the ability to hunt satellites by relying on more than 140 satellite opponents.

　　CBS reported that at present, the US military operates about 140 satellites, whose functions range from providing communication signals to guiding weapons to attack targets, and it is increasingly dependent on space. On the other hand, the United States believes that its competitors have developed weapons that can kill satellites, enough to disable them.

　　In fact, the US military now has a space command under the jurisdiction of the Air Force. Founded in 1982, the headquarters is located in Peterson Air Force Base, Colorado, with more than 30,000 personnel. Its main responsibilities are the launch of US military satellites and early warning of ballistic missiles. But obviously, in the Trump administration’s view, such a configuration is far from enough to ensure the superiority of the United States in space.

　　Will the Space Force be operational in two years? According to the provisions of American law, the formation of an independent new service will eventually require the approval of Congress. Therefore, it is still unknown whether the Space Force can be formed before 2020 as Trump wishes. However, according to US media reports, many members of Congress believe that it is costly to set up a new service specifically for space, so they are opposed to the concept of space army.

　　Todd Harrison, an American military expert"Even if Congress makes a decision today, it will take several years. First of all, Congress must decide how to operate. When Congress makes a decision, it needs to be implemented in detail. I think it will take at least five or even ten years to establish a new space force. "

　　Will "Star Wars" really become a reality? Experts say that we can’t see such a scene in a short time.

　　Todd Harrison, an American military expert: "War in space will not be like Star Wars, nothing ‘ Space Marine Corps ’ It won’t be like that. There will be no military personnel fighting in space. They are all remote-controlled and unmanned satellites. The space military projects in the United States have always been unmanned. The projects that some people in the United States have entered space are all civilian, and they are all carried out through NASA. "

　　Will the world become more dangerous because of this? According to Russian TV today, in 2009, 2011 and 2014, the United States abstained or voted against the ban on militarization of space three times. Will the contradiction between the United States and Russia further intensify? According to the US Political News Network reported on the 7th, when meeting with Trump in Helsinki, Finland on July 16th, Russian President Vladimir Putin asked the United States not to deploy weapons in space. The US media believes that Putin’s face-to-face warning is a move against the United States to form a space army.

Guidelines for Preservation+Extraction+Court Testimony of WeChat Evidence

Editor’s message

After the implementation of the Supreme People’s Court’s Decision on Amending Several Provisions on Evidence in Civil Litigation, records such as WeChat and Weibo were officially used as evidence in litigation.

However, many parties lost the case because they didn’t know how to keep the WeChat evidence, how to submit it, and how to enhance the probative force. Therefore, this paper sorts this out in order to help those in need.

1. What WeChat records can be used as evidence?

According to the form of WeChat record, WeChat evidence can be divided into text WeChat record, picture WeChat record, voice WeChat record, video WeChat record, network connection and transfer payment information.

1. Text WeChat record. Including WeChat friends’ chats, texts published by WeChat friends’ circle, sent text files and articles published by WeChat WeChat official account. This kind of record is the most common and numerous content in WeChat, such as the common "WeChat IOUs".

2, picture WeChat record. Including pictures reproduced, produced and photographed when chatting with WeChat friends, publishing WeChat friends circle and WeChat WeChat official account, and various expressions used.

3. Voice WeChat record. Including information in the form of voice in chat with WeChat friends, published WeChat friends circle and WeChat WeChat official account articles.

4. Video WeChat recording. Including videos reproduced, produced and shot during chatting with WeChat friends and publishing WeChat friends circle and WeChat WeChat official account.

5, network link records. Including the network links sent during chatting with WeChat friends and publishing WeChat friends circle and WeChat WeChat official account. The biggest difference of this kind of WeChat records is that the contents of the links were made by the third party or the sender in advance.

6. Payment and transfer information generated when using the functions of payment, transfer and red envelope. This type of WeChat evidence is mainly generated when using the WeChat payment function.

Second, how should WeChat evidence be retained?

Tencent has publicly issued a statement that WeChat does not keep any users’ chat records, and the chat content is only stored in users’ mobile phones, computers and other terminal devices.

The statement is as follows:

It can be seen that the retention of WeChat evidence still depends on ourselves.

However, many people don’t know how to keep WeChat evidence. The following are specific methods:

The first step is to log in to your own WeChat on the computer and click the thumbnail function bar in the lower left corner.

Step 2: Pop up the menu bar to backup and restore.

The third step is to back up the chat records to the computer. Note: At this time, the mobile phone and the computer should be connected to the same network (WIFI).

Third, how to submit WeChat evidence to the court?

Although the methods and procedures for collecting evidence have been clearly defined, in real life, many people are not familiar with the specific operation steps, and only provide printed copies or screenshots, which may not be recognized by the court. The procedures, contents and methods of collecting electronic data directly determine the authenticity, legality, probative force and relevance of this evidence to the facts to be proved.

(1) What should I pay attention to when submitting evidence related to WeChat?

(1) Provide a demonstration of the process of logging into our WeChat account by using terminal equipment. It is used to prove the legitimacy of its WeChat chat record and the authenticity of its identity.

(2) Provide personal information interface for both parties to chat. With the unchangeable characteristics of micro-signals, combined with the information such as mobile phone numbers and avatars displayed in the personal information interface, the real identities of both parties are fixed.

(3) Provide a complete chat record. According to the characteristics that WeChat chat records can only be deleted but not added in the terminal, the complete chat information of each WeChat client is compared to verify the integrity and authenticity of relevant information.

(2) How to display WeChat evidence in court?

The parties concerned should keep the original carrier of WeChat in order to present it in court. The original carrier includes mobile phones, computers or other electronic devices that store electronic data.

When the judge asks to show the original carrier of WeChat and login software to show electronic evidence in court, he should show it according to the following steps, and check the consistency with the pictures, audio and video formed by fixed electronic evidence:

(1) The account holder logs in to WeChat and displays the name of the account used for logging in.

(2) Find the opposite user in the address book and click View Personal Information to display the contents with identity orientation such as the name of remarks, nicknames, micro signals and mobile phone numbers displayed in the personal information interface.

(3) Click "Send Message" in the personal information interface to enter the communication dialog box, and display the information content generated during the dialogue one by one. For text files, pictures, audio, video, transfer or red envelope content, you should click Open to display.

(4) When displaying the transfer information, you should click the chat details in the communication dialog box to view the transfer records one by one and display the transfer payment information.

(5) If the electronic evidence provided belongs to the dialogue record (including words, audio and video), it should be completely reflected in the dialogue process, and the content related to the facts of the case should not be provided selectively, and the court may request to supplement the complete dialogue record within a specified period; If you deliberately provide the contents of the dialogue records selectively, you will bear the corresponding legal consequences.

(3) Careful use of the WeChat cleaning function can preserve evidence.

Many people will report that there are many WeChat friends and a lot of chat content, and they will often clean up WeChat content, so they can’t save so much or so long information. What should we do in this case?

Automatic cleaning functions such as "one-click slimming" and "garbage cleaning" should be used with caution. Don’t think that "synchronous" operation means "everything is fine", and evidence must be preserved before cleaning up. You can go to a notary office for notarization or take other reliable electronic evidence preservation companies for preservation.

If the electronic data provided by the parties have been notarized or confirmed by the third-party deposit platform, the authenticity should be recognized without evidence to the contrary. If this evidence is also legal and relevant, its probative power will not be lower than other evidence.

Especially for some infringing evidence, in order to prevent the loss of evidence, the evidence should be preserved as soon as possible when the infringement is discovered. Self-evidence collection lacks supervision, and electronic data is easy to be tampered with. Preserving evidence through professional institutions is still the most effective way.

Evidence preserved by a third-party deposit platform or notary office has higher probative power than general evidence. Unnotarized electronic evidence may be at risk of not being accepted by the court. If the electronic evidence has not been notarized by a notary office, or if it is notarized but the court thinks it necessary, the parties concerned shall display it in court by using the original carrier and logging in the corresponding software, and check it with the pictures, audio and video formed by the submitted fixed electronic evidence. When handling security notarization, it is also necessary to follow the above process steps.

(4) What should we pay attention to when preserving WeChat evidence?

(1) For the pictures in WeChat, it is necessary to notarize the pictures and other records as a whole, and it is not recommended to notarize the pictures separately.

(2) Video has the function of intuitively reflecting the facts. Usually, videos shot by users themselves are more probative. Videos reproduced or produced are usually not as probative as those shot by users themselves because they don’t know the original source or have traces of post-editing. When handling security notarization, we should pay attention to the review of video formation methods. It is advisable to extract and fix evidence by burning such WeChat records.

(3) As recorded data stored in electronic media, WeChat voice is subject to the provisions of electronic data, but it cannot be used as a basis for separate finalization. The validity of WeChat voice should meet the following conditions: save the original record; The content must be objective, true and coherent; The content recorded in WeChat voice is clear and accurate, and both parties have made clear statements on the issues discussed; Because of the characteristics of WeChat pronunciation, such as easy to change and difficult to identify, it is sometimes not sufficient to take it as the proof basis alone. Therefore, in addition to WeChat pronunciation, other evidence should be fully provided to support it.

(4) If the files transmitted through WeChat are not saved in time, they will be invalid, and there are some network links, etc. In addition to the above steps, the opened text files or network link contents should be preserved. Preserving the downloaded text files or network links alone cannot prove the authenticity and relevance, and may not be adopted by the court.

(5) Once there is money exchange, the original records of WeChat records must be saved, and only screen shots can’t prove the authenticity. Pay attention to keeping the transfer records and don’t delete them at will. When money transactions occur, first of all, we should pay attention to clarifying the identity of the other party, second, we should clarify the purpose, and indicate the purpose of transfer when making remarks; Third, we should keep good records. In addition, it can also assist telephone recording, dunning text messages, IOUs and other evidence to form a chain of evidence that complements each other.

4. How to retrieve the transaction records of WeChat transfer?

Regarding the WeChat transfer transaction record, you can directly retrieve it from WeChat. The specific operation is as follows:

Step 1: In the menu bar at the bottom of WeChat, select the "I"-"Payment" function menu.

Step 2: After entering the main interface of the payment menu, select the "wallet" function.

Step 3: In the main interface of wallet function, select the "bill" function at the top.

Step 4: In the bill function interface, click the "Frequently Asked Questions" button at the top, and the "Download Bill" function will appear in this interface. Click this function to enter the bill download interface.

Step 5: In the bill download interface, there are two functional options, namely "for personal reconciliation" and "for proof", which correspond to different purposes of the bill. Among them, the bill for personal reconciliation is in Excel table format, and the bill for certification is in PDF format.

Step 6: After selecting the transfer purpose, you can further select a specific date interval to support the transfer of the transaction flow within a user-defined time, with a maximum of one year.

V. Relevant provisions on electronic evidence

Provisions of the Supreme People’s Court on Evidence in Civil Proceedings

Article 14 Electronic data include the following information and electronic documents:

(1) Information published by web pages, blogs, microblogs and other online platforms;

(2) Communication information of network application services such as SMS, email, instant messaging and communication groups;

(3) User registration information, identity authentication information, electronic transaction records, communication records, login logs and other information;

(four) documents, pictures, audio, video, digital certificates, computer programs and other electronic files;

(five) other information stored, processed and transmitted in digital form that can prove the facts of the case.

Article 93 The people’s court shall make a comprehensive judgment on the authenticity of electronic data in combination with the following factors:

(1) Whether the hardware and software environment of the computer system on which the generation, storage and transmission of electronic data depend is complete and reliable;

(2) Whether the hardware and software environment of the computer system on which the generation, storage and transmission of electronic data depend is in normal operation, or whether it will affect the generation, storage and transmission of electronic data when it is not in normal operation;

(3) Whether the hardware and software environment of the computer system on which the generation, storage and transmission of electronic data depend has effective monitoring and verification means to prevent errors;

(four) whether the electronic data is completely preserved, transmitted and extracted, and whether the methods of preservation, transmission and extraction are reliable;

(five) whether the electronic data is formed and stored in the normal activities;

(six) whether the subject of saving, transmitting and extracting electronic data is appropriate;

(seven) other factors affecting the integrity and reliability of electronic data.

If the people’s court deems it necessary, it may examine and judge the authenticity of electronic data by means of identification or inspection.

Article 94 The people’s court may confirm the authenticity of electronic data in any of the following circumstances, unless there is evidence to the contrary sufficient to refute it:

(a) electronic data submitted or kept by the parties to their disadvantage;

(2) Provided or confirmed by a neutral third-party platform for recording and storing electronic data;

(3) Formed in the normal business activities;

(4) kept by means of file management;

(5) preserved, transmitted or extracted in the manner agreed by the parties.

If the contents of electronic data are notarized by a notary office, the people’s court shall confirm its authenticity, unless there is enough evidence to the contrary to overturn it.

Source: micro-judge

Audit: East Audit

Operational Support: Feidong Court & All Media Studio of Anhui Legal Newspaper

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Preservation+Extraction+Court Testimony of WeChat Evidence Guide Feidong County People’s Court to Touch and Read the Original Text.

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Original title: "Guidelines for the Preservation+Extraction+Court Testimony of WeChat Evidence"

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