The Galaxy era of new energy is the best youth era for Chinese cars

The Spring Festival Gala, the Spring Festival movies, the statistics and comparisons of the number of tourists in various places, etc., almost habitually occupy the hot search list during the Spring Festival every year.

At the same time, the entire automotive industry has always entered a short period of silence.

The Spring Festival of 2024 has some exceptions.

On February 4, Mr. Wei of Tongren, Guizhou Province, was driving a Lynk & Co 08 EM-P with two family members on their way back home in ice and snow. In order to avoid the large truck, the vehicle skidded out of control and fell off a cliff about 60 meters deep. Fortunately, Mr. Wei and his family members in the same car suffered only minor bruises, and then the vehicle automatically sent an SOS alarm for help, and the three people were successfully rescued.

After the incident was fermented on the whole network, the news that Geely’s car safety value was full made an exception to the hot search list during the Spring Festival.

The King of Rolls?

February 18, the ninth day of the first lunar month.

Gan Jiayue, CEO of Geely Automobile Group, made a brief response to the Lynk & Co 08 EM-P traffic accident in Tongren, Guizhou, in a New Year’s message entitled "The’Galaxy Age ‘of New Energy and the’Youth Age’ of Chinese Automobile" released through Geely Automobile’s official Weibo.

Gan Jiayue said that what we do is to respect the lives of users, not to make superficial articles, but to lay a solid foundation and practice internal skills. Users are the first value of existence, and providing users with safety is not marketed, but done.

The word "dry" actually expresses Geely’s confidence and domineering spirit in building cars and building cars.

I still remember that in January 2023, Gan Jiayue announced in the form of "Cloud Release": "Intelligent Geely 2025 Strategy" was a new digital infrastructure, the first "cloud, data, and intelligence" integrated super cloud computing platform for global car companies, and Geely Star Smart Computing Center was officially launched.

The "car super brain" with a total computing power of 8.10 billion billion times per second in the cloud was officially launched, pushing Geely’s digitalization, data and intelligence to another high ground.

In February 2023, Geely Automobile released its new energy strategy and launched the mid-to-high-end new energy series "Geely Galaxy".

Since then, Geely Automobile has formed a full-scale layout in the new energy market. From Polaris and Krypton, to Lynk & Co, Galaxy, Geometry, Panda, and even Smart Elf, Volvo, Lotus… Geely Group can be said to be one of the most comprehensive and subdivided automobile groups in the world with a new energy layout.

In other words, Geely Automotive has completed the perfect transformation of vision globalization, market globalization, brand globalization, capital globalization, and quality globalization.

In May 2023, Geely Galaxy’s exclusive "SHIELD Battery Safety System" completed the first basic safety test at the China Automotive Center. And successfully passed the battery acupuncture test recognized as the most difficult and rigorous in the industry.

In September, Geely Galaxy L6, equipped with the Aegis battery safety system, completed the industry’s first three-car high-speed serial rear-end collision test at Shanghai Motor Vehicle Testing and Certification Technology Research Center Co., Ltd., and the "Aegis battery safety system" was proved to have superpowers beyond industry safety.

At 7:37 on February 3 this year, the Xichang Satellite Launch Center successfully launched the Geely Constellation 02 satellite into space.

Geely Constellation is also the "Future Travel Constellation" satellite. It is independently developed by Geely’s Spacetime Daoyu and the world’s first commercial communication, navigation and remote sensing integrated constellation.

In June 2022, Spacetime Daoyu successfully launched nine satellites into orbit in the first orbit of the constellation in the form of "9 stars in one arrow", forming the first orbital plane of the constellation. This time, 11 satellites will form the second orbital plane of the constellation.

According to the plan, Geely will complete the deployment of 72 satellites in the first phase of the constellation in 2025, which will provide satellite application services to global users and enable global positioning without blind spots.

In fact, since June 2020, Geely has entered the "4.0 comprehensive architecture car system car era" and become a Chinese auto company with a world-class modular architecture (CMA world-class modular architecture), the entire industry has also entered an eventful period. Roll structure, roll configuration, roll price, roll machine, roll flow. However, no matter what new concept the rim becomes popular, Geely can come up with a mature and reliable response.

At this point, we come back to the sudden traffic accident at the beginning of the text.

The out-of-control Lynk & Co 08 EM-P, the frame is complete, the airbag is normally opened, as a new energy SUV, the power battery does not have the secondary disaster of thermal runaway, it can be accurately located in the inaccessible ravine, and the vehicle automatically sends the SOS alarm for help at the first time…

This series has no rehearsal, no script, and behind the sudden bits and pieces that are related to the safety of our lives, which one is not closely related to Geely’s technological priority and macro layout of car manufacturing?

Perhaps we can draw a conclusion from this. In this world of "rolling" and chaotic car building, Geely is the "king of rolling".

There is no other world wide!

As we all know, "volume" is actually a neutral word.

If you don’t roll, there is a high probability that you will be eliminated by the industry; if you roll too much, you will definitely harm yourself.

If we hang Geely as the "King of Roll Kings", then Geely’s past, present, and even future actions will actually be somewhat suspicious of killing the goose and getting the egg.

Is that so?

By reading the New Year’s message of 2024, we can get a standard answer to this.

So far, there are still some people who praise pure electric vehicles, and of course some people praise the revolutionary promotion of the automobile industry by Chinese electric vehicle companies. To this, Geely’s answer is that whether pure electricity is the only direction in the future, Geely believes that "electric drive" is irreversible.

Because electric drive is currently known to be the most important way to convert various renewable resources. Even "hydrogen" is called "hydrogen fuel cell vehicle".

At present, Geely is one of the few car-making entities that adhere to the green methanol project. In this regard, Geely believes that whether green methanol will become the next new energy trend, Geely believes that it is one of the most effective ways to achieve carbon neutrality.

Therefore, Geely does not participate in the debate on new energy routes, and adheres to multi-technology routes such as green methanol, pure electricity, hybrid, and hydrogen fuel.

At present, the future of autonomous driving is still uncertain. In this regard, Geely firmly believes that "intelligence" is irreversible. Because practical applications such as smart home, smart medical care, and smart city are already in sight. As the end point of smart mobility, the intelligent experience of users must be the high value needed in this era.

Therefore, based on the above, regardless of whether the price war can lead to a consumption boom, Geely has always adhered to high value and firmly believes that new energy vehicles driven by electronic architecture and software will be more cost-effective.

Based on this, it seems that we cannot simply and roughly characterize the issue of Geely’s "roll".

To be precise, Geely is not afraid of rolling, but has no intention of entangling in it.

Geely Automobile has sufficient means to cope with the market’s internal volume tactically. Behind it is actually a strategic pattern that is open and closed, fully defended, prepared for a rainy day, and far-sighted.

Looking at it, in essence, this is empowered by "Smart Geely 2025", the attributes of Geely’s "technology-based enterprise" have been strengthened, and Geely’s industrial chain is changing from the traditional "self-owned closed-loop type" to the more powerful "general open type". Obviously, Geely’s "technology factor" will also become a boost to the overall rapid development of Chinese automobiles.

The mid-to-high-end new energy series "Geely Galaxy" that has just ended its rookie season can be the best proof of Geely’s car-making that has undergone qualitative changes.

In January, Geely Galaxy ushered in a good start to 2024, with 19,223 sales in the whole series, close to the monthly sales of 20,000, setting a new high. Up to now, Geely Galaxy has successively launched Galaxy L7, Galaxy L6 and Galaxy E8 three cars, forming a "pure electric + electric hybrid", "car + SUV" product layout, and sales have exceeded 100,000.

When most freshman car companies are still struggling with the passing line of "monthly sales exceeding 10,000", first-year freshman Geely Galaxy has come out of a perfect upward curve.

With the launch of the Geely Galaxy E8 on January 5, Geely announced that it had entered the "Galaxy Age" of new energy.

In fact, the "Galaxy Era" does not specifically refer to the Geely Galaxy car series. It heralds the comprehensive renewal of Geely’s various brand lines, and the comprehensive application of Geely’s world-leading new energy intelligent technology in different products. It also represents Geely’s entire system’s determination to "new energy", to "intelligence", and to "high value".

Therefore, when we stand at the user’s perspective and look purely at the product, we can uncover new avenues for Geely’s car manufacturing.

Take the Geely Galaxy E8 as an example.

A 200,000-class pure electric car, the price is not cheap, and this is the average price of Geely Galaxy has reached 160,000 yuan on the basis of higher.

However, after some careful consideration, you will be relieved, Geely Galaxy E8, the price of the B-class car, the size of the C-class car, the performance of the supercar, and the safety of the million-class make the Galaxy E8 a new generation of pure electric flagship in China.

Write at the end

On February 1, the data showed that in January, Geely Automobile sales were 213,500, an increase of about 110% year-on-year, and the sales volume reached a record high, ranking first in the industry. Among them, the sales of new energy vehicles 66,000, an increase of 591% year-on-year, accounting for 30% of the total sales.

One of the best auspiciousness in history has been revealed.

As Gan Jiayue put it, Chinese cars have entered the "youth era" in their prime, and Geely’s car manufacturing will fully integrate into this century trend with the vibrant "Galaxy Age".

Netizens reported that it was difficult to unblock the mobile phone number after it was mistakenly blocked. Yunnan Provincial Public Security Department: Complaints can be made.

Netizens reported that it was difficult to unblock the mobile phone number after it was mistakenly blocked. Yunnan Provincial Public Security Department: Complaints can be made.

The picture shows the telephone number announced by Yunnan Provincial Public Security Bureau. screenshot

  Kunming, Dec. 9 (Du Xiaoxiao)-Recently, the press office of the Yunnan Provincial Public Security Bureau announced that in the recent special crackdown on telecom network fraud, if there is a false seal, the public security organ will quickly identify the phone number and account number that was mistakenly shut down due to technical reasons after receiving the complaint and consultation call. If the public security organ is found to be inactive or passive, you can call "12389" to make a complaint.

  Recently, some netizens posted on the local message board that their micro-signal was permanently sealed by WeChat official on October 14th. After understanding, they learned that it was requested by Yunnan public security authorities, and provided contact numbers of 0871-630543xx and multiple telephones of Pu ‘er Public Security Bureau. After many contacts, the phone could not be opened.

  The netizen said that he works in Kunming and has never been to Myanmar. There is no violation of laws and regulations. The blocking of micro-signal has seriously affected his work and life. I hope the government can understand the situation as soon as possible and unblock the WeChat account.

  In addition, some netizens on the Internet reported that their QQ, mobile phone number, Alipay and other social platforms and payment platforms could not be used normally.

  The Information Office of the Yunnan Provincial Public Security Department responded on the 8 th that in view of the rampant telecommunication network fraud activities in the border areas of China and Myanmar, which seriously infringed on the property safety of the people, the Inter-Ministerial Joint Conference Office of the State Council on Combating New Crimes in Telecommunication Networks and the Yunnan Provincial Public Security Organs are organizing special crackdown actions, and decided to block and shut down suspected telecommunication network fraud calls, social and payment accounts such as QQ, WeChat, Alipay and POS machines in northern Myanmar and some areas where telecommunication network fraud activities are serious from October 14, 2019.

  If the phone number is turned off by mistake, you can contact the anti-fraud center of the local public security bureau as soon as possible (area code +96110) or call the anti-fraud center of the Yunnan Provincial Public Security Bureau (0871-63054338); If QQ, WeChat, Alipay, POS and other social and payment accounts are closed by mistake, you can contact the workstations of the Ministry of Public Security in Pu ‘er, Dehong and Lincang, Yunnan.

  The press office of the Yunnan Provincial Public Security Bureau said that if there is a false seal, the public security organ will quickly identify the phone number and account number that was mistakenly shut down due to technical reasons after receiving the complaint consultation phone number. If the public security organ is found to be inactive or passive, you can call "12389" to make a complaint.

Xiaomi Automobile officially appeared on the website of the Ministry of Industry and Information Technology, but everyone remained tight-lipped before Xiaomi Automobile Factory.

K figure 01810_0]

  Xiaomi automobile finally unveiled the veil.

  On November 15, the Ministry of Industry and Information Technology announced the declared model information of Xiaomi Automobile. According to the public information, the trademark of Xiaomi automobile product is Xiaomi brand, which is a pure electric car, and the manufacturer isGroup off-road vehicle co., ltd.

  The picture published on the website of the Ministry of Industry and Information Technology shows that the tail logo of Xiaomi car is "Beijing Xiaomi". In terms of overall dimensions, it is 4997mm long, 1963mm wide, 1455mm high and 3000mm wheelbase. In addition, Xiaomi automobile uses iron phosphate., the supplier isFoday under its banner; The engine comes from United Automotive Electronics Co., Ltd. and is driven by.The peak power is 220kW.

  According to the configuration information, some models are provided with options.This also means that in terms of assisted driving, there will be differences according to different configurations, which are divided into two schemes: with and without.

  As for the issue of "production qualification" concerned by the industry, according to the information published by the Ministry of Industry and Information Technology, the name of the enterprise is "Group Off-road Vehicle Co., Ltd.", the registered address is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone, which is the self-built factory of Xiaomi Automobile. An industry insider told Blue Whale Finance reporter that the use of Beiqi off-road vehicles for "production qualification" does not mean that Beiqi is OEM for BAIC Group. This statement is not accurate. According to the available information, the Xiaomi Automobile Factory announced this time is assembled by Xiaomi itself, but other processing and parts need to be analyzed after seeing the physical car.

  On the same day, Blue Whale Finance reporter visited Xiaomi Automobile Factory. At about 3 pm, two security guards were on duty at the main entrance of the park to prevent irrelevant personnel from entering. In addition, several people were looking inward sporadically at the door. According to the security guards at the door, these people were waiting for their own docking people to pick them up, and they were not allowed to enter casually. At about 4 pm, a man in a suit walked out of Xiaomi Automobile Factory. One of the men said that they were talking with Xiaomi about cooperation in engineering. However, when Blue Whale Finance reporter asked about the news related to Xiaomi Automobile, the man picked it up obviously and said that he didn’t know all the news about Xiaomi Automobile, so don’t ask him. Not only that, but even the construction workers who are not the staff of Xiaomi Automobile nearby are silent about Xiaomi Automobile.

  Since Lei Jun announced that Xiaomi had built a car, Xiaomi’s every move has been concerned by the outside world. Since October this year, the rumors about Xiaomi Automobile have been constant. The last time Xiaomi publicly responded to the news about Xiaomi Automobile was on October 25, when Xiaomi founder and CEO Lei Jun was in his personal life.The account said, "Xiaomi Automobile is progressing very smoothly at present, and it will be officially listed in the first half of next year, and will report to you when it is appropriate."

  Combing the time sequence, on March 30, 2021, Xiaomi founder Lei Jun said in a public speech that in the next decade, Xiaomi will invest 10 billion US dollars to build cars, and Lei Jun will be personally responsible for the car-making business. In September 2021, Xiaomi Automobile Co., Ltd. was incorporated. On November 27th of the same year, the Management Committee of Beijing Economic and Technological Development Zone held a signing ceremony with Xiaomi Technology. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

  According to reports, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first car will be off the assembly line in 2024 and mass production will be realized.

  "Realizing mass production in 2024" is a word that Xiaomi official and Lei Jun are talking about, which has also become the beginning of Xiaomi’s car making.

  By the end of 2022, Xiaomi Automobile had applied for more than 400 patents involving autonomous driving, intelligent cockpit, charging device and power system.

  Especially in terms of autonomous driving, Xiaomi has accumulated technology for many years and soon formed a very strong autonomous driving team.

  In Lei Jun’s annual speech in 2022, Lei Jun said: "All sectors of the automobile industry are very complicated, among which non-automatic driving is the most complicated. At the same time, automatic driving is also the key point for the decisive victory of smart electric vehicles. Xiaomi’s car-making automatic driving will adopt full-stack self-developed algorithm to fully develop automatic driving technology, and the goal of automatic driving is to enter the first camp of the industry in 2024."

  According to the data of Xiaomi’s financial report in the second quarter of 2023, in terms of R&D, Xiaomi’s R&D investment in the second quarter reached 4.6 billion yuan, a year-on-year increase of 21%, and the compound annual growth rate of R&D investment in the past six years reached 38.4%. It is estimated that Xiaomi’s R&D investment will exceed 100 billion yuan in 2023. It is worth mentioning that nearly 30% of the 4.6 billion yuan invested in R&D in the second quarter was used for the smart electric vehicle business.

  Although Xiaomi has been extremely cautious about information disclosure since the official announcement of the car-making plan, the voices from all sides inside and outside Xiaomi can also roughly describe the progress of Xiaomi’s car-making.

  In the conference call after the release of Xiaomi’s second-quarter earnings report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures.

  "Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged." Lu Weibing further stated.

  In October 2023, at the launch conference of Xiaomi 澎湃 OS and Xiaomi 14 series new products, Lei Jun announced that the group strategy was officially upgraded to "the whole ecology of people and cars". The key core of this new strategy is Xiaomi 澎湃 OS, which is people-centered and organically integrates "the whole ecology of people, cars and homes". The system is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to the PPT displayed at the press conference, Xiaomi will be equipped with a roof camera, through which people in the car can make video calls and other functions.

  The arrow is on the string and has to be sent. With the gradual unveiling of Xiaomi Automobile, it will take time to prove whether Lei Jun can lead Xiaomi to win this battle.

"Braving the Wind and Waves" took over the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety show?

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

At the end of May, iQiyi’s "Youth has You 2" ended; In June, Tencent’s video "Creation Camp 2020" is still going on, and Youku’s "The Name of a Teenager" is crouching aside and will be officially announced in a few days.

In the youth idol market, Teng Aiyou’s three companies are playing as close as a bee, and Hunan Satellite TV Department, the originator of the draft, is another world.

Today, Mango TV "Sister Riding the Wind and Waves" suddenly went online. After the topic of "Young You 2" was broken, "Sisters" took over the traffic stick and swiped the screen in the circle of friends.

On the other hand, because the TV talent show is limited, TV stations that missed the idol talent show have entered the live broadcast field, at least they can’t miss the outlet of traffic realization. For example, Hunan Satellite TV just released a big live broadcast plan not long ago, aiming at various festivals and celebrations. Oriental TV broadcasts the ace program IP, and Zhejiang Satellite TV not only aims at the ace program live broadcast, but also will launch the first national anchor competitive variety show.

In addition, the major trump cards of satellite TV, such as Extreme Challenge, Run, super brain and other "comprehensive N generations", have also ushered in great changes this year, with many bright spots.

Q3 variety show is very lively, and a new round of competition is about to begin.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?
"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Four major video platforms: Tencent Video, iQiyi, Youku and Mango TV.

Five Davids: Hunan Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV, Oriental Satellite TV and Beijing Satellite TV.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Youai Tengmang: Wang Fried frequently,

The older "sister" group took over the flow stick.

The key variety shows of Q3 families will be launched one by one, which can be described as frequent explosions.

Talent shows on video websites are still the mainstream, including music, idols, dances, variety shows and so on. Tencent video carries out program innovation in the post-draft era, and pushes the first variety coffee draft; Mango TV’s older sister group has long since failed to broadcast the first fire. Today, when it went online, it swiped the screen and set off the next wave of traffic.

In addition, in Q3 this year, video websites also started to observe the lives of celebrities living alone, including "Let Life Look Good" by Tencent Video, "I want to live like this" by iQiyi, and "Look at my life" by Youku. Mango TV focuses on family relations. Before that, "The Romantic Travel of Wife" ushered in the fourth season, and the new "Mother-in-law and Mother" also really brushed a wave of existence.

1. Mango TV  

Family observation programs are the most important, and "Sister Riding the Wind and Waves" unexpectedly disturbed the rivers and lakes

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Mango TV’s third-quarter variety play is: senior women’s team draft+focus on family relations+others.

First of all, family relations programs account for the most.

Among the seven programs to be broadcast on Mango TV in Q3, three will focus on family relations, including Romantic Travel of Wife 4, Mother-in-law and Mother-in-law, and Newborn Diary 2.

"Wife’s Romantic Travel" ushered in the fourth season this year, and "Ada Choi+Max Zhang" brought its own heat; "Mother-in-law and Mother" is a new program, which is naturally suitable for topic discussion and has been searched several times. "New Diary 2" invited GAI and Wang Siran to make their debut this year.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Of course, the most exciting thing is "Braving the Wind and Waves", which focuses on the draft of older female artists.

In essence, there is not much difference in the idol group drafts of Teng Aiyou’s three companies, all of which focus on young teenagers and girls, but the public is inevitably tired of aesthetics. Mango TV, on the other hand, launched "Sister Who Rides the Wind and Waves", focusing on older female artists who have entered the entertainment circle for many years. From sea selection to official publicity guests, they have been on more than a dozen hot searches in a month. After going online today, it was even more unexpected to brush the screen. At present, there are 30 well-known domestic female artists such as Quiet, Yi Nengjing, Eva Huang, Yisa, Claudia, Yuqi Zhang, Hailu and Orfila.

How the energetic "sisters" are selected into a group, what kind of group they become, what kind of planning they will have after forming a group, and how the market will react are all worth looking forward to.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

2. Tencent Video  

After the draft, the program of the times was innovated, and Talk Show 3 and Tomorrow’s Son 4 became the basic disc of Q3.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Tencent video Q3 will continue to explore in the draft field, and will be paired with two trump cards, Tomorrow’s Son 4 and Talk Show Conference 3. At present, there are programs on the air, such as Creation Camp 2020, Hot Us and Let Life Look Good.

"Creation Camp 2020" will end in early July, and "Hot Us" has been received in advance, and the broadcast time of the two programs will span the second and third quarters. "Hot We" can be regarded as a derivative of the talent show, positioning the well-known music groups in the market to fight.

Idol draft has been developing in full swing on video websites in the past two years, but the embarrassing thing is that the development of idol industry is not mature, and the highly popular players and groups in the draft are almost all facing the state of debut.

"Then what?" Tencent Video issued such a question from a platform perspective, and the draft derivative program "Hot We" came into being, making up for the market vacancy.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

The picture is from the pilot film "Hot Us"

In addition to "Hot Us", in the field of draft innovation, Tencent Video Q3 will also launch a draft program focusing on variety coffee, that is, "Serious Gags", with a lineup of tutors such as He Jiong, William Chan, Zhang Wei, Li Dan and Stephy, which people are looking forward to.

The most noteworthy trump cards of Tencent’s video Q3 are Talk Show 3 and Tomorrow’s Son 4. Although it has not been officially announced, the prelude of Talk Show Conference 3, Cloud Sea Election, has been recorded for 16 issues, and Tomorrow’s Son 4 also announced its imminent return at the end of May.

Recently, the artist of Laughter Culture, the winner of Talk Show 2 and Cam, the host and judge of Cloud Sea Election, were caught in a drug abuse scandal, which cast a shadow over the upcoming Talk Show 3.

"Children of Tomorrow 4" recently officially announced the members of the "teachers’ group", including G.E.M., Vin, Nana Ou-yang, Lang Lang and Liang Long, and the "visiting professor" was Pu Shu.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Children of tomorrow 4

3. Iqiyi  

Small and beautiful observation programs account for half, and "China New Rap 2020" and "Summer 2 of the Band" play ace.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Q3, iQiyi’s style of play is: observation program +S-level sound synthesis+others.

According to incomplete statistics, small and beautiful observation programs accounted for half of the eight variety shows broadcast by iQiyi in the third quarter. Including the amateur love program I like you and I am also 2, the star living alone I want to live like this, the family life observation men who do housework 2, and the interaction between stars and amateurs and the unknown table.

The observation variety show is the routine operation of iQiyi, so in Q3, the top stream of iQiyi’s trump card is still S-rated China New Rap 2020 and Summer 2 of the Band.

This year is China New Rap 2020 (Hip hop in China) in the fourth year, at present, except Wu Yifan, no other tutors have been officially announced.

Summer of the Band ushered in its second season this year. Last year, the program won the popularity of rock bands such as New Pants, Miserable Faith, Hedgehog Band, click#15, penicillin and Jiulian Reality. Among the online band versions, Houhai Shark, Joyside, the dada, Zuoyou Band and ETA are popular.

Summer Surfing Shop is a brand-new program launched by iQiyi in Q3, with the theme of stars running surfing shops. On June 8th, the program just officially announced the lineup of permanent guests such as Huang Xuan, Elvis Han, Bridgette and Justin. Previously, the program attracted much attention because of the participation of YiBo, Allen, Li Xian and 2》THE NINE team of "Youth 2".

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

4. Youku  

World War II Men’s Team Draft Market, "This! Is hip-hop 3, sitting in Q3.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Youku Q3 broadcasts fewer programs, "This! Hip-hop 3 and the name of a teenager are the biggest trump cards. Together with two observation programs, Wang Miao Story and Watch My Life, and the explosion is coming 2, it is a star-studded program.

This year is "This! It is the third year of Hip-hop 3. The four captains officially announced in the new season are LAY, Jackson Wang, YiBo and Wallace Chung. Wallace Chung’s joining was somewhat unexpected, which caused quite a stir in public opinion. What’s more, the program group also finalized that Huang Bo was a flying guest, a rookie of Qingdao dancing king PK idol, and there was a direct physical collision. I wonder how many hard-core topics would be produced?

"The Name of a Teenager" focuses on the men’s team draft. This program is actually the second season of "In the Name of a Team", but because last year’s "In the Name of a Team" didn’t work well, Youku decided to make a makeover and set sail again, and entered the field of men’s team draft in World War II.

This year’s "The Name of Teenagers" was produced by Du Yan’s team. As a veteran of Hunan Satellite TV’s reality show, Du Yan was once the creative core of the ace show "Singer". After leaving the system, the team of Du Yan and Sun Li jointly created "Creation 101" in Tencent’s video fire. Youku chose Duyan team to do "The Name of Teenagers" this year, and many people in the industry expressed their expectation.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?
"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Four Davids: comprehensive N-generation reform,

Live selling goods to kill red eyes

In Q3 this year, the treasures of various TV stations are still the comprehensive N generations who have occupied the viewing for many years, and there has been a big wave of reform. At the same time, various TV stations have also brought forth new ideas in their own fields, such as comedy variety of Oriental TV, outdoor programs of Zhejiang TV and music programs of Jiangsu TV. The most noteworthy thing is that the live broadcast field is a red sea, and satellite TV is competing to enter the game.

1. Hunan Satellite TV  

Mainly promote the reality show of life and release the big live broadcast plan in a high-profile way.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

In mid-May, Hunan Satellite TV released the film list for the second half of the year, and the "Happy Camp" and "Everyday Up" were constantly updated.

According to incomplete statistics, among the 10 variety shows broadcast by Hunan Satellite TV Q3, life reality shows accounted for 5.Including the trump card "Life I yearn for 4", "My Girl 2" and "Skillful Detective", and the food reality show "Fresh Chef 100" joined by Liu Yuning. At present, "Chinese Restaurant 4" is being recorded in China, and the scheduled date has not been fixed.

In addition, Hunan Satellite TV’s new programs scheduled for Q3 include the cross-screen intergenerational variety Father-Son Confrontation, the cross-dimensional sound idol draft "Sound Plan" produced by the team of "Sound in the Scene", and the sports game selection reality show "Sports Boys".

The most striking thing about this film list is that Hunan Satellite TV announced its big live broadcast plan in 2020.

In previous years, Hunan Satellite TV usually used live broadcast for New Year’s Eve parties. This year’s six major theme parties will all use live broadcast. The 818 Global Car Night is scheduled for Q3, and the latest live broadcast is "Let’s go!" Brothers’ poverty alleviation live broadcast selling goods program has a huge momentum.

This year, in addition to the innovation in the program, Hunan TV is very careful in studying the path of live broadcast with goods.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

2. Zhejiang Satellite TV  

The wind of outdoor sports is blowing fiercely, and the live broadcast of goods is threatening.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Hunan Satellite TV mainly promotes the slow variety reality show of life, while Zhejiang Satellite TV focuses on outdoor sports.

The outdoor sports program of Zhejiang Satellite TV bears the brunt of "Run". This year’s "Run" has new faces such as KUN and Guo Qilin, and a special season of running men will be launched in the fourth quarter.

At present, Zhejiang Satellite TV’s outdoor programs include Travel Notes of Youth 2 and a brand-new program Travel Notes of the Week. The host of Travel Notes of the Week is Jay Chou, and the guests include Nicholas Tse, JJ Lin and Jam Hsiao.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Zhejiang Satellite TV’s treasure of Zhentai "2020 Good Voice of China" (Season 9) will be broadcast in Q3.

Two years ago, the copyright lawsuit of "Good Voice" was settled, and "New Songs of China" was changed back to "Good Voice of China". This program, which once helped Zhejiang Satellite TV establish its status as a river and lake, has reached its ninth year this year. At the end of May, The Voice of ChinaGeneral director Jin Lei announced that the latest season will open the original track Internet audience voting.. Li Jian and Ronghao Li will join as mentors.

In Q3, Zhejiang Satellite TV will also launch the country’s first anchor growth competitive variety "Live City", music street variety "Good Times", and star apprentice Michelin’s food variety "Star Picking" and other new programs.

Last month, the public service live broadcast on the closing night of the fifth season of "Ace to Ace" made Zhejiang Satellite TV realize the power of the live broadcast. Q3 is in the field of live broadcast, and Zhejiang Satellite TV is also in a strong position. At present, the live variety show scheduled for Q3 is "High-speed Kitchen", which will try to sell goods with Viya.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

3. Dragon TV  

Comedy innovation+life slow variety, creating the ecological circle of Oriental Taiwan with goods

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Dragon TV’s top stream "Extreme Challenge" will usher in its sixth year this year, and it has been broadcast. At the same time, there is also a dance reality show "Dancer", with Allen, THEO, Tong Liya and Venus as guests. The two programs will span the second and third quarters.

A few days ago, at the investment promotion meeting of Oriental TV, the official of Oriental TV announced that Extreme Challenge would launch a derivative program "Treasure Trip", and the members of the "Extreme Group" would set off from Kashgar and explore the desert plateau and vast desert within 20 days.

At the investment promotion meeting, Oriental TV released many innovative programs in the second half of the year, and comedy innovation became the biggest highlight, such as The King of Variety Comedy, an all-star lineup including Bo Huang, Degang Guo and Shen Teng. However, at present, it is confirmed that there are two slow-paced programs scheduled in Q3, Perfect Summer for the stars to run an inn by the sea and King of Songs in a small town for young musicians to experience life in a small town.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

In the field of live broadcast, Dragon TV has penetrated the most thoroughly.

At the investment promotion meeting, Wang Leiqing, director of the Oriental TV Center, directly upgraded the live broadcast with goods to the strategy of TV, and will use three main programs, including the famous program IP to derive the content with goods, create a reality show with goods for online celebrity, and combine the TV evening with the big-name sales of e-commerce to form the ecological circle with goods of Oriental TV.

In addition, Oriental TV will also launch the first star e-commerce reality show "Super Red Brother in Business", and the current schedule is undecided.

Viya became the celebrity of Dragon TV this year. "We are in Action 4", which ended in February, used the program IP and Viya to sell goods, with a turnover of more than 7 million. At present, the "Extreme Challenge 6" being broadcast, Viya directly appeared on the PK Extreme Men’s Team, and the sales with goods reached more than 6 million.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

4. Jiangsu Satellite TV  

Music programs are innovative, and the live broadcast of the party is the hardest.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Jiangsu Satellite TV’s ace program "If You Are the One" and "One Stop to the End" have been constantly improved all the year round. At the same time, another ace "super brain" ushered in great changes in the seventh season.

The seventh season of "super brain" spans the second and third quarters, and the guest lineup has been greatly changed. At the same time, the competition system has been changed to the circle promotion system, supplemented by players playing the list, which is very similar to the operation of the idol talent show. For this reason, the audience has different opinions, but the ratings have indeed improved significantly compared with the sixth season last year.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Spanning the second and third quarters, there are the new blind date conference 4 and the reality show Sunshine Sisters Amoy.

At the end of 2019, Zeng Guan of Jiangsu Satellite TV Merchants Association announced the 2020 program list, in which there were many innovative audio-visual programs.

Judging from the news released at present, the original music program scheduled by Jiangsu Satellite TV in Q3 is most likely "China Original Season". China Original Season is characterized as a musical version of If You Are the One, which will bridge the gap between music and musicians. The permanent lineup of online transmission includes Joker Xue, KUN, Chris Lee, Liu Yuning and others.

In the field of live selling, Jiangsu Satellite TV seems to be less sensitive than its rivals. At present, its biggest investment is the 6.18X cat party. In other aspects, the live broadcast is mostly used in the interaction between Morphy, an IP and previous dating show player, and netizens.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Morphy

The survival pressure of the film and television industry this year can’t be compared with any previous time, but the TV industry is a slightly lucky branch, especially in the field of variety shows, which can be recorded without audience and few guests.

Q1 Due to the epidemic situation, the entire film and television industry stopped; Q2 TV field began to resume work in an orderly manner; Q3′ s programs are launched one by one, and various platforms can be seen everywhere playing the card "King Fried". All TV time slots and websites are all-stars. Some variety producers say that Q3 this year is the most competitive time slot.

Great pressure forces the industry to innovate, and the choice of platform reveals the word "seeking change".Such as the various talent shows on the video platform-Idol draft has exploded.It has been booming for two years, and the "competing products are homogenized and the market is weak" appears from time to time, but Mango TV’s "Sister Riding the Wind and Waves" has brought a new round of imagination space to the market.Tencent video is also constantly expanding idol programs, so there are "Hot Us" and "Serious Gags".

In other program types, several major video platforms are also constantly seeking for change and exploration. For example, Teng Aiyou has launched a star solitary observation program to cater to the living conditions of young people. Mango TV launched "Mother-in-law and Mother", and before the relationship between mother-in-law and daughter-in-law was presented to the stage, iQiyi launched "Summer Surfing Shop", which was not available in the surfing theme market before.

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

Needless to say, satellite TV can only do deeper articles on "seeking change" because of more restrictions.

Super brain, Extreme Challenge, Run, and other enduring generations all ushered in great changes this year. Because of the pressure of survival, satellite TV’s "seeking change" is more practical, not only changing the program, but also changing the revenue mode. And "live broadcast" seems to be the life-saving straw that David grasped in his hand this year.

The program form can be broadcast live, the ace IP combination can also be broadcast live, and even a live variety show can be launched. Dragon TV also upgraded the "live broadcast" to the TV business strategy.

It is not easy to survive, and it is not easy to change. But also because of this, we will see a dazzling variety market with high quality and quantity in Q3.

Enjoy Bijie in spring and come to a cherry blossom date!

Chunfeng youxin

Flowers bloom for a certain period

Cherry blossoms are blooming with red inside.

Or pink or white

Clusters and clusters are covered with branches.

Come to Bijie to enjoy flowers.

Live up to the great spring scenery

Early spring season

Taoying Village, Shedongguan Township, Nayong County

More than 30,000 mu of cherry flowers are in full bloom.

Attracting tourists to enjoy flowers in the spring.

in recent years

She Dongguan Township relies on agate red cherry.

Formed a flower viewing and fruit picking.

Cherry processing and cultural promotion as a whole.

Development pattern of integration of agriculture, literature and tourism

Promote the local people to increase their income continuously.

Effectively help rural revitalization

Early spring, warm and cold at first sight.

The cherry blossoms in Dafang Cat Farm quietly bloom.

Flowers in clusters, clusters in branches, branches in full bloom.

Welcome a good season to enjoy flowers in spring

Stroll in the sea of cherry blossoms

Little white covered with branches

Like clouds of snow, like clouds.

It’s like a dream, like a fool.

Take out your mobile phone, take photos and punch in.

You are the "most beautiful boy" in the circle of friends.

Come to the cat farm.

Have a romantic date with cherry blossom.

February cherry blossoms

April cherry fruit red

Enjoy the flowers

The season of fruit ripening

We still have an appointment!

Original title: "Enjoy Bijie Spring, come to a cherry blossom appointment! 》