标签： 松江大学城快餐服务

The Beijing version of the rules for online car-hailing has expired, and some drivers have begun to withdraw their cars

　　Yesterday was the day when the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications and seven national ministries and commissions was officially implemented. However, the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " issued by the Beijing Municipal Transportation Commission a month ago are still in the exposure draft stage, and formal regulations have not yet been issued. During this vacuum period, Didi platform, Didi drivers, and leasing companies are still operating as usual, and together look forward to the release of the official version.

　　Beijing has yet to issue formal rules

　　Yesterday was the specific implementation date of the new policy on online car-hailing between the state and Beijing. However, due to the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Detailed Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " previously issued by Beijing are still in the exposure draft stage, and the official version of the new policy has not been promulgated. Therefore, the online car-hailing market in Beijing has not ushered in a "sudden change". Whether it is an online car-hailing company or a driver, they are waiting on the sidelines in the "vacuum period", waiting for the official version to be issued.

　　At the end of July, the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications, MIIT, and the Ministry of Public Security were officially announced. The measures provide general guidance for the management of online car-hailing nationwide, but the specific policies of each province and city need to be formulated separately. The official document originally planned by the Beijing Municipal Transportation Commission to be released by November 1 has been delayed and has not been released yet.

　　Didi continues to negotiate with relevant departments

　　Yidao and Shenzhou have upgraded the system according to the New Deal

　　Didi has been trying to communicate with the relevant government departments for more than 20 days. "During the consultation on the implementation rules of online car-hailing in various places in the past three weeks, we have actively communicated with the local authorities to report and sort out the specific opinions," Didi said.

　　In addition to Didi, other online car-hailing platforms have also been upgraded in accordance with the requirements of the New Deal. Yidao responded that Yidao is actively applying for qualifications in accordance with the requirements of the New Deal and scientifically optimizing its existing business. Shenzhou Special Car simply responded that Shenzhou Special Car has been connecting with relevant departments according to the requirements of the New Deal, and everything is going well.

　　Since the beginning of this month, local new policies on online car-hailing have been introduced in various places. The exposure draft of the new policy on online car-hailing in Beijing, Shanghai, Shenzhen and other places can be described as strict. In addition to various standards stipulated by the state, drivers are also required to be registered in the city, drive vehicles with local licenses, and vehicle wheelbases are greater than 2700 mm. These requirements undoubtedly shut out many Didi and Uber drivers. According to Didi statistics, less than 1/5 of the vehicles currently engaged in online car-hailing meet the new wheelbase requirements. According to Shanghai statistics, among the more than 410,000 drivers that have been activated in Shanghai, less than 10,000 drivers have Shanghai local household registration, that is, less than 1/40. This figure may reflect the current situation of the proportion of registered drivers in first-tier cities.

　　Didi and Uber suddenly increase subsidies to stabilize drivers?

　　"In the past few days, the subsidy has been increased again. Not only will the morning and evening peak be given 30 yuan each, but the subsidy will be 50 yuan for running 18 orders. After calculating, the subsidy is more than 100 yuan a day, which can make me insist on running for a few more days." Yesterday, Master Liu, an Uber driver, told a reporter from Beijing Youth Daily. He said that Didi and Uber have different subsidy policies every day. Some time ago, almost all the subsidies of Didi and Uber were cancelled, and a large number of drivers around him changed careers, resulting in long waiting times for passengers and a decline in experience. Perhaps in order to stabilize the existing drivers, the platform has increased the subsidy in recent days. A few days ago, it also provided a subsidy for "breakfast fee" in the morning peak, which is a reward of 7 yuan for one order. Although it has been cancelled these days, there are still subsidies of more than 100 yuan, which can make do with running.

　　The driver from Shandong, who drives a Hebei license plate vehicle, said that several of his driver groups are discussing the implementation of the new policy on November 1, but there is no official version of the regulations released in Beijing, and the platform has not issued any notice, so everyone continues to run. Master Liu said that at present, he drives about 12 hours a day, removing the travel restriction for 4 days a month, and is on the road almost every day. In this way, he can earn six or seven thousand yuan a month excluding fuel costs. "When I first joined, I could earn 1,000 yuan a day. After a month, it was 20,000 or 30,000 yuan. I didn’t hesitate to run from the car repair shop to drive. Now it is two or three hundred a day. I really want to go back."

　　Nie Shifu, a Beijing-based Uber driver who drives a Buick LaCrosse, told the Beijing Youth Daily: "Don’t look at me as a Beijing native, but my car is not up to the standards of the New Deal." He said that not only is his car not wheelbase enough, but it is also older than two years, so if you follow the new policy exposure draft, you will need to change to a better car. He said that "the reward has increased again these days, and there is still some motivation to pull, and every day is to collect orders to get rewards." According to him, when Didi and Uber first merged, the reward was particularly low, resulting in fewer drivers on the road, and each time you need to pick up passengers three or four kilometers away. Not only do passengers wait for a long time, but their own costs have also increased.

　　Rental company: 1/3 of drivers have returned their cars

　　In addition to the platform and drivers, the rental companies that cooperate with Didi also have a share of the online car-hailing market. After the introduction of the new policy exposure draft, the business of the rental company has also been greatly affected. It is understood that each Didi owner will be automatically assigned a rental company in the background by Didi after joining Didi. After that, each order of the owner needs to pay 1.77% of the labor management fee to the affiliated company. Regarding the role of the rental company, Didi customer service introduced: "If the owner has any problems, you can find the rental company to solve it. Including express and special car business consultation, handling, policy inquiries, car withholding matters, etc." In addition, the rental company also owns some vehicles for external rental, for drivers to run express and special cars.

　　"After the Beijing city’s online car-hailing exposure draft was released, about one-third of the company’s drivers have returned their cars," the head of a car rental company in Beijing told the Beijing Youth Daily. "Some of them are renounced after the expiration date, and some of them are renounced before the vehicle expires. These drivers need to bear a liquidated damages of as little as one or two thousand yuan and as much as one month’s rent (about 4,000 yuan)."

　　The person in charge also revealed that the exposure draft has indeed had a significant impact on the company. "The rent of vehicles has now been reduced. Before, the rent of express trains was 4,500 yuan per month, and the rent of special cars was 7,000 yuan. Now the average rent has been reduced by 1,000 yuan." On the lease period of vehicles, the company’s has the voice over has also decreased. "We used to rent the whole, starting from one year, but now you have to rent it for one year and no one rents it, so now we can rent it at least by the day, usually one month."

　　He said that the official new policy has not been issued yet, so all business is normal. Regarding the new policy, he said that "there must be a way before the car reaches the mountain." He said that before the legalization of the identity of online car-hailing, Didi and Uber were all black cars. If they were caught by law enforcement agencies, they would be fined 10,000 yuan per car, and this part of the fine would eventually be borne by Didi. "If the current regulations are strictly enforced, then Didi may face difficulties. So it is impossible for the company to directly untie you and not let you do it. They are likely to bear this part of the fine. After all, Didi has raised tens of billions, and it can still afford it." He believes.

　　The person in charge of another rental company said that the company does not maintain cars now, but directly rents cars from higher-level companies, and only earns part of the price difference. "We are now mainly an affiliated company of Didi Company, managing thousands of cars. The company’s long-term rental vehicles are more than 100. If you want to rent a car now, you need to retrieve it from the higher-level company."

　　The person in charge said that the company is waiting for the introduction of the new policy, and before then all business will continue as usual. "Now everyone in this industry is earning hard money," he said. "The average driver earns six or seven thousand a month, at most 10,000, but they have to work non-stop for a month, and they have to work more than 12 hours a day. There are too few people in Beijing who do this." He added, "If after the new policy is introduced, some drivers really can’t do it, then we will refund the driver as soon as possible. After all, it is the reason for the policy."

　　By our reporter, Wen Jing

Can Xiaolong help Haval take off again？

Transfer from: Huaibei News Network

On May 15th, 2023, Haval’s "Xiaolong" was officially listed, which was praised by the industry. Its high popularity, although it has long been commonplace for Harvard, has been more than three years since the launch of the last explosive product-"Big Dog".

In the following three years, due to the "mask problem", the automobile market environment changed, which brought opportunities and challenges to many OEMs. For Harvard, which once dominated the home SUV market, it brought more challenges.

"Xiaolong" has seen the growth point of sales for the Harvard brand, just like "a long drought meets sweet rain"; rightGenerally speaking, it is regarded as a powerful medicine to reverse the current decline.

In the view of "Great Wall People", the significance of Xiaolong is particularly important.

How important is Xiaolong? Is it a strategic vehicle that continues to write the brilliant brand of Haval, or is it a passer-by in the process of brand development? In response to these questions, the author recently communicated with Qiao Xinyu, Executive Deputy General Manager of Harvard Brand Marketing.

Interviewee:Qiao Xinyu, Executive Deputy General Manager of Haval Brand Marketing of Great Wall Motor

Interviewer:Netcom Huo Hongwei

Interview time:2023.05.24

Interview location:Beijing Yizhuang

In the domestic passenger car market, SUV products have enjoyed a 45% share for many years, and the sales of compact and intermediate SUVs account for half of the overall SUV market. It can be said that whoever can dominate this market segment will have the absolute right to speak in the new car market.

Haval H6, which has been the top seller in the same market for 9 years in a row, has created the dominant position in this market segment, and Haval has become synonymous with and guarantee for hot-selling SUVs.

In the second half of 2020, another explosion of Haval was born, and "Big Dog" became another divine car after H6. The tough appearance and a certain degree of cross-country ability make the big dog fill the gaps and shortcomings in Haval’s "H series", thus forming a pattern of "H6 and the big dog" fighting the world with two guns. It is this strategy that has made the highlight moment of Harvard brand.

However, the success of Xiao He also played havoc.When the "H Series" and "Dog Series" were promoted at a high speed, the shortcomings of Haval’s product line were exposed, that is, excessive dependence on the fuel technology route. In the post-epidemic era, competing products were given an opportunity, ending Haval H6′ s record of dominating the list for 100 consecutive months.

In this regard, Qiao Xinyu said, "The Harvard brand has two key tasks this year, one is the transformation of new energy; The other is the universalization of core technologies. "

There are two products listed this time, Xiaolong and Xiaolong MAX, and the price covers the range of 130,000-170,000 yuan. Among them, Xiaolong MAX, which is the first product of Haval to adopt Hi4 electric four-wheel drive technology, is equipped with a coffee intelligent driving system and a coffee OS intelligent cockpit, presenting an all-round new feeling for drivers and passengers from the indoor environment, driving safety to driving experience.

This is of course due to the technical advantages provided by the new energy platform, and it is also a state that traditional fuel vehicles can’t reach.

"It is no exaggeration to say that it is now’ to lift the power of the group and help Xiaolong’." Qiao Xinyu introduced to the author.

This seems to have some feelings when Wei WEY brand was founded, but it is not the same. For Wei WEY, at that time, only the brand itself was rushing forward, but now the Xiaolong series is working hard from top to bottom.

Hi4 is only launched now, and there is a certain time interval with competing products. Is it because the Great Wall has no new energy technology reserve?

Of course not. It’s just that the strategy adopted before is to hold high and fight high, which is quite a bit "high and low", but it ignores that arming its own product base is the key point to win the current battle. Due to the delay in making up his mind on the new energy strategy, Harvard suffered a bitter fruit.

"And now is to putGood technology+good price+good quality control, decentralized to Harvard’s main sales and hot-selling products, really benefiting more consumers. "Qiao Xinyu said very frankly, and I believe this is also the consensus of Harvard and even Great Wall Company.

In addition, the Great Wall is famous for its involution, which can be confirmed by looking at the previous product lineup. Only in the Haval system, there are more than 10 compact SUV products. Such a fine division can not provide accurate solutions for users’ diversified car needs, but more is to test consumers’ professionalism in product cognition. This is of course not the original intention of formulating strategies, but it is indeed a good intention to do bad things.

In fact, this situation has also occurred in other business lines of Great Wall Motor, not only in the Haval system.

For the planning of Harvard products later, Qiao Xinyu gave an accurate reply.Do subtraction”。

Haval will insist on walking on two legs, one of which is the fuel product line, mainly focusing on the "H series+big dog series" with H6 as the main part; The other is the "Dragon Series" new energy product line with Xiaolong as the main force. Fuel vehicles mainly focus on the range of 90,000-130,000 yuan, while the new energy product line will cover the range of 130,000-200,000 yuan. At the same time, in order to avoid fighting within the product, we should also make a clear distinction in product style and tonality, and promote it in the same price range and market segment with the combination of "urban SUV+ hard off-road", which really benefits consumers with different car needs.

In terms of product planning, there will be three fuel vehicles worth looking forward to this year, one is the new H5 and the other is the new H9. In addition, the H6, which has been redesigned in the middle period, will be launched in the third quarter of this year, and the new car has been greatly adjusted and upgraded in appearance, interior and power.

For Haval, H6 has the experience and advantages of being a champion, so this model will continue. As for the naming rules, Qiao Xinyu also gave a clear answer that H series products will not be renamed easily in the future. "The product sequence is inherited. Some of the new names once seemed to win traffic in the short term, but in fact they lost their brand value, which was not worth the candle. "

Qiao Xinyu said that Harvard has been combing and adjusting the product line of oil trucks so far this year. In the future, each market segment will be controlled in two models, and the two models should have very obvious category differences.

At the level of new energy products, a hard-core off-road product will be released in the follow-up of the "Dragon Series" model. The whole vehicle has a tough shape, which is obviously different from the Xiaolong series. However, Hi4, coffee intelligence and intelligent driving are the standard of Harvard’s new energy products in the future, which is worth looking forward to.

Will consumers in the future see both oil vehicles and new energy vehicles in a Haval 4S shop?

The answer is no.

Qiao Xinyu’s explanation is that Harvard should be built separately.Network, mainly "4S+2S", mainly sells "Dragon Series" models. "It is a proven truth that a store does not sell two products (fuel vehicles and new energy vehicles are not mixed). The location of the new energy store will be controlled at a linear distance of about 5 kilometers from the traditional oil car store. This is also to avoid internal consumption. "

"Will you consider the city exhibition hall?" I asked.

"At least not this year. We have calculated an account. Take Shangchao Store as an example. The initial investment of a store is at least 10 million yuan. Assuming that the gross profit of a dealer’s car is 10,000 yuan, then this store needs to sell 1,000 cars a year, and it is almost impossible to sell more than 80 cars every month. " Qiao Xinyu said, "The market situation is very severe this year. It is better to do product research and development with this money, and it will be more practical to give back to consumers."

It is estimated that by the end of this month, the number of distributors of Haval New Energy Network will exceed 200. At the same time, this year, the Haval brand will also expand its previous sales blank market.

Qiao Xinyu said that this year’s "new energy vehicles going to the countryside policy" is an opportunity for some car companies, especially products in the range of 100,000-200,000 yuan. Consumers in this part of the region are more "buy-and-buy" users, and the further down the market, the more users buy-and-buy. For Harvard new energy products represented by "Xiaolong", it provides opportunities for the brand to take off again.

Another point, Qiao Xinyu knows very well, is the professional ability of automobile terminal sales. They are brand spokespersons who face consumers directly, and their performance is a key factor in users’ final purchase decision. After all, the "arms race" between brands makes the product strength at a relatively high level, and the final competition is the professionalism of communication with consumers.

In the second half of this year, Haval will focus on the professional ability and operational ability of terminal distributors. Start the "decisive terminal" project, and conduct an all-round "big contest" on the improvement of sales process, the assessment of process indicators, and the practice of sales speech.

Qiao Xinyu said that in this era, the living environment of dealers has changed. In the past, it was "the best way to make money is to lie down, and it is too tired to bend over to make money, but not to stand up to make money"; Now the competition is intensifying, which is a great challenge for the first-line dealers. If you can’t do well in one brand before, you can choose to try your luck in other brands, maybe it’s ok. But now is the era of product hard-core competition, and consumers who enter the store know technology and products everywhere. Therefore, salespeople who are fighting in the front line are required to improve their competitiveness in order to keep up with the rhythm of the times.

Write at the end:

When the author asked whether the current order of Xiaolong series met the manufacturer’s expectations, Qiao Xinyu replied: "At present, there are many opponents, and consumers are also waiting to see. The four-wheel drive performance, two-wheel drive energy consumption and natural safety of four-wheel drive brought by Hi4 will help consumers tend to Xiaolong series in repeated comparisons. "

Haval’s previous glory was based on no rivals, but now it has entered the field of new energy and become rivals everywhere. After equal rights in technology, what the market finally presents is "fighting for products, fighting for prices and fighting for services".

Thanks to the Hi4 technology of the Great Wall, Xiaolong series products will bring the performance of "four-wheel drive performance and two-wheel drive fuel consumption", which also breaks the pain point of vehicles that have been plaguing four-wheel drive models.

Can Xiaolong lead Harvard to take off again? It depends not only on the strength of one’s own internal strength, but also on the overall environment of the market. At least for now, we see that it is on the runway and ready to take off.