Let the Internet better benefit the country and people.

  Original title: Let the Internet better benefit the country and people — — A summary of the spirit of the important speeches of the Supreme Leader General Secretary on the Internet since the 18th CPC National Congress.

  Crossing the long river of history, the Internet is undoubtedly a new thing.

  From a realistic perspective, the Internet is becoming a new engine.

  放眼未来的发展,互联网必将播撒新希望。

  作为20世纪最伟大的发明之一,互联网的诞生,给人类发展带来新机遇,给社会发展带来新课题,也给国际治理带来新挑战。

  党的十八大以来,最高领袖总书记准确把握时代大势,积极回应实践要求,站在战略高度和长远角度,就互联网发展尤其是网络强国战略发表了一系列具有重大现实意义和深远历史意义的重要讲话。这一系列重要讲话精神,成为以最高领袖同志为核心的党中央治国理政新理念新思想新战略的重要组成部分,为深入推进网络强国战略指明了前进方向,为国际互联网治理提供了重要遵循。

  中国态度,引领互联网发展的高度;中国方案,影响互联网发展的未来。

  深刻认识互联网——

  “互联网是20世纪最伟大的发明之一,给人们的生产生活带来巨大变化,对很多领域的创新发展起到很强带动作用”

  枕水人家的木门徐徐打开,乌镇面向世界的大门又将开启。

  2016年11月16日,第三届世界互联网大会将在浙江乌镇举行,中共中央总书记、中国国家主席最高领袖将以视频方式发表重要讲话。乌镇,这座历经千年沧桑风雨的东方小镇,再度成为全球瞩目的焦点。

  "World Internet access ‘ China time ’ 。” The media commented like this.

  In today’s world, network information technology is changing with each passing day, fully integrated into social production and life, and profoundly changing the global economic pattern, interest pattern and security pattern. The General Secretary of the Supreme Leader has always paid close attention to the development of the Internet, and has always placed ardent expectations on the development of the Internet.

  "In today’s world, scientific and technological progress is changing with each passing day. Modern information technologies such as the Internet, cloud computing and big data have profoundly changed the way people think, produce, live and learn, and profoundly demonstrated the prospects for world development." On May 22, 2015, the Chairman of the Supreme Leader profoundly pointed out in his congratulatory letter to the International Conference on Education Informatization that the Internet is a force to change the world.

  Six months later, on December 16th, 2015, Chairman of the Supreme Leader delivered an important speech at the opening ceremony of the Second world internet conference, pointing out: "Throughout the history of world civilization, mankind has experienced the agricultural revolution, industrial revolution and information revolution. Every industrial and technological revolution has brought great and profound influence to human production and life. Now, the information technology represented by the Internet is changing with each passing day, leading to new changes in social production, creating new space for human life, expanding new areas of state governance, and greatly improving human ability to understand and transform the world. "

  On the same day, General Secretary of the Supreme Leader pointed out when inspecting the "Light of the Internet" Expo in Wuzhen: "The Internet is one of the greatest inventions of the 20th century, which has brought great changes to people’s production and life and played a strong role in promoting innovation and development in many fields." The General Secretary particularly emphasized that we should make good use of the great opportunities brought by the Internet and implement the innovation-driven development strategy in depth.

  For China, who is struggling to achieve the goal of "two hundred years" and realize the Chinese dream of great rejuvenation of the Chinese nation, it is time to embrace the Internet enthusiastically.

  On April 19, 2016, at the symposium on network security and informatization, General Secretary of the Supreme Leader summed up the lessons of China’s historical development and pointed out: "China used to be an economic power in the world. Later, during the period of industrial revolution in Europe and profound changes in the world, it lost the historical opportunity to make progress with the world and gradually fell into a passive position." The general secretary particularly emphasized that promoting China’s economic and social development in accordance with the development concept of innovation, coordination, green, openness and sharing is the general requirement and general trend of China’s development at present and in the future. The development of China’s online information industry should adapt to this general trend, take the lead in practicing the new development concept, promote the construction of a network power, promote the development of China’s online information industry, and make the Internet better benefit the country and people.

  以最高领袖总书记系列重要讲话精神为指引,我国网络强国建设方向更加清晰,步伐更加稳健。

  有着5000多年文明史的中国,正以空前博大的胸襟和前所未有的胆识,主动适应新一轮技术和产业革命,把互联网作为经济发展、技术创新的重点,作为谋求竞争新优势的战略方向。

  变化一直没有停步。从1994年全功能接入国际互联网至今,短短22年,中国推动互联网发展取得的成就令人瞩目。来自中国互联网网络信息中心的报告显示,截至2016年6月,中国网民规模达7.1亿,互联网普及率达到51.7%,超过全球平均水平3.1个百分点。

  今天,互联网日益成为人们学习、工作、生活的新空间,日益成为人们获取公共服务的新平台。

  2015年底,习主席在第二届世界互联网大会上说:“我曾在浙江工作多年,多次来过乌镇。今天再次来到这里,既感到亲切熟悉,又感到耳目一新。去年,首届世界互联网大会在这里举办,推动了网络创客、网上医院、智慧旅游等快速发展,让这个白墙黛瓦的千年古镇焕发出新的魅力。”

  Innovating and developing the Internet — —

  "We should hold fast to the core technology independent innovation ‘ Bull’s nose ’ " "To establish this ambition, we must strive for this tone and strive to make new major breakthroughs in core technologies as soon as possible."

  Internet is a new engine of social development and a new highland of international competition. In the face of the new technological revolution of catching up with one wave after another, how can we make a plan according to the situation, move according to the situation and follow the trend? General Secretary of the Supreme Leader pointed out that compared with the advanced level in the world and the strategic goal of building a network power, we still have a big gap in many aspects, the biggest gap of which lies in the core technology. The general secretary repeatedly stressed, "We should hold fast to the core technology independent innovation ‘ Bull’s nose ’ " .

  "Bull’s nose" not only means "the key to success", but also points out the biggest "life gate" of development.

  "The core technology is subject to people, which is our biggest hidden danger." At the symposium on network security and informatization, the general secretary used a metaphor of building a house that everyone knows: "Even if an Internet company is large in scale and high in market value, if its core components are heavily dependent on foreign countries, the supply chain will be ‘ Mingmen ’ In the hands of others, it is like building a house on the wall of others. No matter how big and beautiful it is, it may not stand the wind and rain, or even be vulnerable. "

  Innovation is the soul of a nation’s progress and an inexhaustible motive force for a country’s prosperity. In the fierce international competition, only innovators advance, only innovators are strong, and only innovators win.

  "The market can’t buy core technology, and money can’t buy it." "Core technology is the heavy weapon of the country, and the most critical and core technology should be based on independent innovation and self-reliance." The general secretary pointed out that only "strive to achieve ‘ Overtaking in corners ’ " "Only by mastering the core technology in our own hands can we truly grasp the initiative of competition and development and fundamentally guarantee the national economic security, national defense security and other security". The general secretary expressed hope for the entrepreneurs, experts, scholars and scientific and technological personnel in the field of network information in China. "We must set up this ambition, strive for this tone, and strive to make new major breakthroughs in core technologies as soon as possible."

  "The root cause of core technology is basic research. If basic research is not done well, applied technology will become passive water and rootless wood." "We must focus on the core technologies that the country urgently needs to break through, clench our fists and persevere." "Scientific research and economy cannot be achieved ‘ Two skins ’ We must focus on promoting the transformation and industrialization of core technological achievements. " "To fight the tough battle of core technology research and development, we must not only blow up the assault number, but also blow up the assembly number, that is, we must gather the strongest forces to work together to form a commando team and special forces." The general secretary profoundly revealed the crux of the development of core technologies and pointed out the direction of tackling key problems.

  The competition in cyberspace is, in the final analysis, talent competition. To build a network power, we must have an excellent talent team. The general secretary pointed out: "Only by studying the talent experience can we get twice the result with half the effort." "Our minds have to turn around, and we must pay attention to both capital and talents. The intensity of introducing talents should be further increased, and the pace of reform of the talent system and mechanism should be further stepped up."

  Internet is a hot spot for innovation, and young people are the protagonists of innovation. The general secretary stressed the need to drop talents in an eclectic way, and especially reminded that "many talents in the Internet field are geeks and wizards. They often don’t follow the general routine and have many whimsy. Treat special talents with special policies, don’t seek perfection and blame, don’t talk about seniority, and don’t all measure with a ruler. "

  In order to bring together Internet talent resources, the General Secretary also instructed relevant departments to "adopt special policies to establish a personnel system and a salary system that adapt to the characteristics of online information", "establish a flexible talent incentive mechanism to make the talents who have contributed have a sense of accomplishment and gain", "explore the scientific research achievements, intellectual property ownership and benefit distribution mechanism in the field of online information, and formulate special policies on talent shareholding, technology shareholding and taxation" and "break the institutional boundaries in talent flow. Let talents flow in an orderly and smooth way among governments, enterprises and think tanks. Reform the supporting systems for talent introduction and build a globally competitive talent system. No matter which country or region, as long as they are excellent talents, they can be used by me "… …

  Deep use of the Internet — —

  "The world economy is accelerating the transformation to economic activities with the network information technology industry as an important content" "We should seize this historical opportunity, cultivate new kinetic energy with informationization, and promote new development with new kinetic energy"

  On September 30th, 2013, the Political Bureau of the Central Committee’s ninth collective study was impressive. The General Secretary of the Supreme Leader walked out of the "red wall" and moved the "classroom" to Zhongguancun, which was conducted in the form of investigation, explanation and discussion. Most of the "teaching teachers" were entrepreneurs and researchers in the Internet field. After inspecting the research and development and application of additive manufacturing, cloud computing, big data, high-end servers and other technologies, the general secretary pointed out that science and technology make the nation prosperous, and science and technology make the country strong; Science and technology are increasingly becoming the main force to promote economic and social development, and innovation is the general trend.

  On October 9th this year, when the Political Bureau of the Central Committee conducted the 36th collective study on the strategy of strengthening the country through the Internet, the Supreme Leader General Secretary once again stressed: "The world economy is accelerating its transformation into an economic activity with the network information technology industry as its important content. We must seize this historical opportunity, cultivate new kinetic energy with informationization, and promote new development with new kinetic energy. "

  Innovation is the power source for the long-term development of the world economy. Summing up the historical experience, the General Secretary pointed out that the vitality and creativity released by the reform of institutional mechanisms and the new industries and products created by scientific and technological progress are the foundation for the world economy to get out of the predicament and achieve recovery after major crises. On November 15th, 2015, at the first phase meeting of the 10th summit of G20 leaders, the Chairman of the Supreme Leader pointed out: "I have a strong feeling that a new round of technological and industrial revolution is creating historic opportunities, giving birth to new ideas and formats such as internet plus, sharing economy, 3D printing and intelligent manufacturing, which contains huge business opportunities and is creating huge demand.

  At present, China’s economic development has entered a new normal. The general secretary pointed out that the new normal should have new impetus, and the Internet can do a lot in this respect. The general secretary stressed that we should strengthen the construction of information infrastructure, strengthen the deep integration of information resources, and open up the information "artery" of economic and social development. The Fifth Plenary Session of the 18th CPC Central Committee and the "Thirteenth Five-Year Plan" outline all made arrangements for the implementation of the strategy of strengthening the country by network, the "internet plus" action plan and the big data strategy. The General Secretary stressed that it is necessary to implement it effectively, and strive to promote the deep integration and development of the Internet and the real economy, and promote the optimization of resource allocation and the improvement of total factor productivity with information flow, which will play an active role in promoting innovation and development, transforming the mode of economic development and adjusting the economic structure.

  The depth of Internet development depends largely on the breadth of Internet popularization. The general secretary pointed out that the people-centered development thought must be implemented. It is necessary to adapt to the people’s expectations and needs, speed up the popularization of information services, reduce the application cost, provide useful, affordable and well-used information services for the people, and let hundreds of millions of people have more sense of sharing the fruits of Internet development. The general secretary specifically pointed out: "Compared with cities, the construction of rural Internet infrastructure is our shortcoming. It is necessary to increase investment, accelerate the pace of rural Internet construction, and expand the effective coverage of optical fiber networks and broadband networks in rural areas. "

  With the development of the Internet, especially the mobile Internet, the social governance model is changing from one-way management to two-way interaction, from offline to online and offline integration, from simple government supervision to more emphasis on social collaborative governance. The General Secretary pointed out that we should deeply understand the role of the Internet in national management and social governance, take the implementation of e-government and the construction of a new smart city as the starting point, and take the neutralization and sharing of data sets as the way to build a national integrated national big data center, promote technology integration, business integration and data integration, and realize cross-level, cross-regional, cross-system, cross-departmental and cross-business collaborative management and services. It is necessary to strengthen Internet thinking, make use of the advantages of flat, interactive and fast Internet to promote scientific government decision-making, accurate social governance and efficient public services, and use information technology to better perceive social situation, smooth communication channels and assist decision-making and administration.

  "Leading cadres at all levels, especially senior cadres, can’t work effectively if they don’t understand the Internet and are not good at using it." The general secretary requires leading cadres at all levels to constantly improve their four abilities, namely, constantly improving their ability to grasp the laws of the Internet, constantly improving their ability to guide online public opinion, constantly improving their ability to control the development of information technology, and constantly improving their ability to guarantee network security.

  For the 700 million netizens, the general secretary poured special feelings, pointing out: "Netizens come from ordinary people, and when ordinary people go online, public opinion will also go online. Where the masses are, our leading cadres will go. " "Taking the mass line through the internet" and "being good at using the internet to understand public opinion and carry out work are the basic skills for leading cadres to do a good job under the new situation". The general secretary exhorted the party and government organs and leading cadres at all levels to "often surf the Internet, dive, chat, make noises, understand what the masses think and wish, collect good ideas and suggestions, and actively respond to the concerns of netizens and solve doubts and doubts".

  A strong culture and a prosperous country, a network power should also be a network culture power. The General Secretary pointed out: "Rich and comprehensive information services and prosperous network culture", as a sign of soft power, must establish the awareness of network culture based on Chinese civilization, and effectively develop and expand China’s network culture industry to enhance the influence of China’s network culture.

  While promoting economic and social development, the Internet has also spawned new literary forms. In this regard, the general secretary maintains a high degree of concern. On October 15, 2014, at the symposium on literature and art work, the General Secretary specifically mentioned the issue of online literature and art production, pointing out that Internet technology and new media have changed the literary form, spawned a large number of new literary types, and also brought profound changes in literary concepts and literary practices. Due to the development of digitalization of characters, visualization of books and networking of reading, literature and art and even social culture are facing major changes. It is necessary to adapt to the development of the situation, do a good job in online literary creation and production, and strengthen positive guidance.

  Managing the Internet according to law — —

  "Cyberspace is not ‘ Extralegal land ’ " "We must adhere to the rule of law, run the Internet according to law, and surf the Internet according to law, so that the Internet can operate healthily on the track of the rule of law."

  Throughout the ages, many technologies are "double-edged swords". On the one hand, they can benefit society and people; on the other hand, they can also be used by some people to harm society and people. From a global perspective, the threats and risks of network security are increasingly prominent, and they are increasingly penetrating into political, economic, cultural, social, ecological, national defense and other fields.

  In November 2013, General Secretary of the Supreme Leader pointed out in the explanation of the Central Committee of the Communist Party of China’s Decision on Comprehensively Deepening Reform that network and information security are related to national security and social stability, which is a new comprehensive challenge we are facing. Based on the profound understanding of the importance of network security, the Third Plenary Session of the 18th CPC Central Committee decided to put forward the policy of adhering to active utilization, scientific development, management according to law and ensuring security, strengthen the management of networks according to law and improve the leadership system of Internet management. The purpose is to integrate the functions of relevant institutions, form a joint force of Internet management from technology to content, from daily security to combating crime, and ensure the correct use and security of the network.

  The general secretary pointed out that in the face of the complicated and severe network security situation, we should keep a clear head, make concerted efforts in all aspects, and earnestly safeguard network security. "Establish a correct network security concept", "speed up the construction of a security guarantee system for key information infrastructure" and "perceive the network security situation in an all-weather and all-round way". The General Secretary pointed out the direction for network security construction.

  Today, the Internet has become a big platform for social information. With the exchange of information and the collision of opinions, the Internet has increasingly become the main channel. The "online world" not only affects netizens’ knowledge path, way of thinking and values, but also affects their views on the country, society, work and life. To achieve the goal of "two hundred years", it is urgent to reach a consensus and form a joint force. The general secretary pointed out: "If a society has no common ideals, common goals and common values, and it is chaotic all day, then nothing can be done. There are more than 1.3 billion people in China. If such a situation is made, it will not be in the interests of the people or the national interest. "

  The general secretary put forward the idea of "concentric circles" and demanded that "concentric circles" should be formed online and offline. "What is concentric circles? It is under the leadership of the Party that people of all ethnic groups throughout the country are mobilized, and the enthusiasm of all parties is mobilized to work together to realize the Chinese dream of the great rejuvenation of the Chinese nation. "

  Cyberspace is the common spiritual home of hundreds of millions of people. Cyberspace is clear and ecological, which is in line with the interests of the people; Cyberspace is smoky and ecological deterioration, which goes against the interests of the people. No one wants to live in a space full of falsehood, fraud, attack, abuse, terror, pornography and violence. The general secretary pointed out that cyberspace is not an "extra-legal place". Cyberspace, like the real society, should not only advocate freedom, but also maintain order. It is necessary to strengthen legislation in the field of the Internet, improve laws and regulations on network information services, network security protection, and network social management, adhere to the rule of law, run the network according to law, and surf the Internet according to law, so that the Internet can operate healthily on the track of the rule of law. "Using the Internet to advocate the overthrow of state power, incite religious extremism, propagate ethnic separatist ideas, instigate violent terrorist activities, and so on, such acts must be resolutely stopped and cracked down, and they must never be allowed to prevail. Using the Internet for fraudulent activities, spreading pornographic materials, conducting personal attacks, selling illegal items, etc., such words and deeds must also be resolutely controlled and must not be allowed to prevail. "

  The rapid development of the Internet has profoundly changed the way of public opinion generation and communication, and changed the media pattern and public opinion ecology. The general secretary stressed that the online public opinion work should be the top priority of propaganda and ideological work, and emphasized the importance of innovation in news public opinion work. The general secretary pointed out: "It is a long-term task to do a good job in online public opinion. We should innovate and improve online propaganda, use the law of online communication, carry forward the main theme, stimulate positive energy, vigorously cultivate and practice socialist core values, and grasp the time, degree and effect of online public opinion guidance to make cyberspace clear."

  Network security is for the people, and network security depends on the people. Maintaining network security is the common responsibility of the whole society, which requires the joint participation of the government, enterprises, social organizations and the majority of netizens to build a network security defense line. Among them, Internet companies bear special responsibilities. The general secretary clearly pointed out: "Enterprises should bear the responsibility of enterprises, and the party and the government should bear the responsibility of the party and the government. Neither side can give up its responsibility. For online information management, websites should bear the main responsibility, and government administrative departments should strengthen supervision. Competent departments and enterprises should establish close cooperation and coordination to avoid the ‘ If you let it go, it will be chaotic, and if you let it go, it will die ’ The phenomenon has embarked on a new road of joint management and benign interaction. "

  The line is born in oneself, and the name is born in people. General Secretary earnestly taught Internet enterprises that only caring wealth is truly meaningful wealth, and only enterprises that actively undertake social responsibilities are the most competitive and vital enterprises. "Those who run websites can’t blindly pursue click-through rates, those who open online stores should guard against counterfeiting, those who do social platforms can’t become rumor spreaders, and those who do search can’t just take the amount of money as the ranking standard." The general secretary hopes that the vast number of Internet companies will adhere to the unity of economic and social benefits, and at the same time, while developing themselves, they will drink water and think of the source, repay the society and benefit the people.

  Cooperate and share the Internet — —

  "The Internet is the common home of mankind. It is the common responsibility of the international community to make this home more beautiful, cleaner and safer. "

  The networking and intellectualization of Wuzhen is a vivid portrayal of the integration of tradition and modernity, humanities and science and technology, a microcosm of China’s Internet innovation and development, and a vivid expression of the concept of global Internet sharing and development.

  General Secretary of the Supreme Leader pointed out: "Although the Internet is intangible, people who use it are tangible, and the Internet is the common home of mankind. It is the common responsibility of the international community to make this home more beautiful, cleaner and safer. "

  With the development of world multipolarization, economic globalization, cultural diversity and social informatization, the Internet will play a greater role in promoting the progress of human civilization. At the same time, problems such as unbalanced development, imperfect rules and unreasonable order in the Internet field have become increasingly prominent. The information gap between different countries and regions is widening, and the existing cyberspace governance rules are difficult to reflect the wishes and interests of most countries; Infringement of personal privacy, infringement of intellectual property rights, cyber crimes and so on occur from time to time all over the world, and cyber monitoring, cyber attacks and cyber terrorism activities have become global public hazards.

  At the opening ceremony of the second world internet conference, the important speech delivered by the Chairman of the Supreme Leader was appraised as "laying the foundation for the vigorous development of the Internet" at home and abroad. He pointed out: "On the basis of mutual respect and trust, the international community should strengthen dialogue and cooperation, promote the reform of the global Internet governance system, jointly build a peaceful, secure, open and cooperative cyberspace, and establish a multilateral, democratic and transparent global Internet governance system."

  At this conference, the supreme leader took the lead in proposing the "Four Principles" of respecting network sovereignty, maintaining peace and security, promoting open cooperation and building a good order, and taking the lead in proposing to accelerate the construction of global network infrastructure and promote interconnection; Create an online cultural exchange and sharing platform to promote exchanges and mutual learning; Promote the innovation and development of network economy and promote common prosperity; Ensure network security and promote orderly development; Build an Internet governance system and promote the "five-point proposition" of fairness and justice.

  The "Four Principles" and "Five Propositions" of global Internet development and governance spread from the water town of Jiangnan, China, and became the voice of friendship leading the international cooperation of the Internet. Respect for network sovereignty and building a community of cyberspace destiny advocated by the supreme leader have won the approval of most countries in the world and have become a global consensus.

  In fact, the general secretary’s idea of international cooperation on the Internet has a long history. As early as July 16, 2014, when he gave a speech in the Brazilian Congress, he pointed out: "In today’s world, the development of the Internet poses new challenges to national sovereignty, security and development interests, and we must seriously deal with them. … … The international community should build a peaceful, secure, open and cooperative cyberspace and establish a multilateral, democratic and transparent international Internet governance system through active and effective international cooperation based on the principle of mutual respect and mutual trust. "

  The Internet has turned the world into a global village, pushing the international community to become a community of destiny with you and me. However, at present, there is a view that the Internet is complex and difficult to govern, so it is better to close it once and for all.

  "This statement is not correct, nor is it the solution to the problem. The open door of China cannot be closed, nor will it be closed. We should encourage and support China’s online information enterprises to go abroad, deepen international exchanges and cooperation on the Internet, and actively participate in ‘ Belt and Road ’ Construction, to achieve ‘ Where the national interests lie, informatization will cover them ’ . Foreign Internet companies are welcome as long as they abide by Chinese laws and regulations. " At the symposium on network security and informatization, the general secretary emphasized that.

  Since the 18th National Congress of the Communist Party of China, China has actively carried out bilateral and multilateral international exchanges and cooperation to jointly meet the challenges faced by cyber security, jointly safeguard the fairness and justice of cyberspace, and jointly share the opportunities and achievements of the global information revolution.

  — — Deepen international cooperation and exchanges. Strengthen coordination and cooperation within international frameworks and multilateral mechanisms such as the United Nations, G20, BRICS, Asia-Pacific Economic Cooperation and Shanghai Cooperation Organization, and promote the establishment of an international mutual trust and dialogue mechanism in the field of informatization.

  — — Participate in the formulation of international rules. Actively participate in the formulation of international standards in key technologies and important fields such as mobile communication, next-generation Internet, next-generation radio and television network, cloud computing, big data, Internet of Things, intelligent manufacturing, smart city and network security.

  — — Expand the space for international development. Promote the informatization development of the "Belt and Road" construction, make overall plans for the construction of submarine optical cables and cross-border land optical cables, improve the level of international interconnection, and build an online Silk Road.

  — — Build a new international network order. Adhere to the principles of respecting network sovereignty, maintaining peace and security, promoting open cooperation and building a good order, and promote the establishment of a multilateral, democratic and transparent international Internet governance system.

  The world is more colorful and life is richer because of the Internet. Today, the popularity of the Internet is undoubtedly the most striking epoch-making progress in contemporary China.

Landlord AI exposure! The winning percentage is as high as 82.7%, and bilibili has played more than 300,000 times.

Webmaster’s House (ChinaZ.com) October 31 news:Dou dizhu, a popular Chinese poker; fighting the landlordThe common poker game in this family has always been a classic to test players’ ingenuity and luck. However, nowadays, with the continuous development of artificial intelligence technology, this game has also ushered in a digital revolution.

Upmaster "Mr. Xiao Mi" recently showed you a landlord AI tool in a video, which is amazingly intelligent. This AI can automatically obtain the information of the hand, provide clear advice for players and inform the strategy of each round to ensure the probability of winning. For example, at the beginning of the local main game, AI suggested playing cards with three seven belts and four belts, and the winning rate of this strategy was as high as 73.78%.

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However, when the game progressed to only one pair of twos and an old k, AI still stuck with it, suggesting the strategy of playing one piece of twos alone, and the winning rate was as high as 82.7%. This makes the farmer players feel incredible, because the landlord won by bombing, and the farmer actually gave a leaflet at a critical moment, which led to the landlord’s final victory.

This video was played more than 300,000 times in bilibili, which caused extensive discussion. Some people think that fighting landlords is different from playing Go, and luck is equally important. Although AI can’t guarantee to win every game, it can provide solutions for players, and bullying novices is no problem at all.

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DouZero online demo: https://www.douzero.org/

This amazing Landlord AI tool was actually developed by Aauto Quicker’s team and named "DouZero". It is based on the deep Monte Carlo algorithm and provides a highly intelligent game experience. In addition, Netease Mutual Entertainment AI Lab cooperated with Shanghai Jiaotong University and CMU, and also opened up a landlord AI model called "PerfectDou", which is considered to be one of the current landlord AI.

The emergence of landlord AI technology not only caused a sensation in the field of landlord fighting, but also achieved successful application in other kinds of games. From Go to StarCraft, from glory to various types of games, the continuous innovation and development of game AI technology can not only help players make wise decisions in complex situations, improve the level of the game, but also provide challenging opponents and bring new and interesting game experiences to players.

With the continuous evolution of AI technology, we will see more AI applications in games in the future, which will further change the way we interact with games and bring more innovation and fun. The emergence of landlord AI is just one of many examples, which shows us the great potential of artificial intelligence in the game world.

(reporting)

In the "three or nine days" of new energy vehicles, what is the spring day?

On January 11th, BYD launched the DM-I Super Hybrid, a new energy technology independently developed and generated in the world, which is another new technology in the field of new energy vehicles.

At the beginning of the new year in 2021, new energy vehicles are particularly high-profile: HiPhi X, the most expensive car at present, announced that it has received 3,000 orders; On January 9th, Weilai Automobile released the first self-driving model ET7 and the second generation power exchange station in Chengdu … New energy vehicles also performed strongly in the stock market, showing signs of leading the main bull stocks in 2021.

The most expensive domestic smart car attracts a large number of fans

It is understood that among the most expensive domestic new energy vehicles on the market at present, it is Gaohe HiPhi X, a subsidiary of Gaohe Automobile. The founding version of the four-seat model costs 800,000 yuan, and the founding version of the six-seat model costs 680,000 yuan. On January 8th, at the Haikou New Energy Auto Show, Ding Lei, the founder of Chinese Express Gaohe Automobile, revealed that the limited edition of 3,000 original models of Gaohe HIX was about to be sold out, with a total of more than 32,000 users waiting for a test drive.

Why can you suck countless powders at such a high price? Ding Lei said that this stems from the two key words "smart technology" and "luxury" of Gaohe HIX. Gaohe publicizes itself as the world’s first evolvable super-running SUV with an open and intelligent H-SOA superbody electronic and electrical architecture, which can be co-created with users. Gaohe HiPhi X integrates the forward-looking technologies and resources in today’s world and subverts traditional cars with three breakthrough concepts: "scene definition design, software definition car, and co-creation definition value". Taking "software-defined car" as an example, users can flexibly call the hardware of the whole car through software programming to create customized car scenes and realize the real personalization of the car.

Mr. Chen, a consumer who has booked the car, told reporters that choosing this car is to value its high-tech content, and it feels very different from the current car.

Industry professionals believe that smart cars and traditional fuel vehicles will be two different species. Many functions that can’t be realized by a fuel vehicle may be realized on an intelligent electric vehicle. "Intelligent devices can only stay online in real time when they are powered on, but a small battery of a fuel vehicle can’t power on many appliances in the car in real time, so that they can stay online at any time."

Weilai automobile aims at BBA fuel vehicle users

"If you want to drive automatically, you will find that there is only one way, that is, it can only be done by electric drive. This is a very important logic. Why do I have great confidence in accelerating the popularization of electric vehicles, not only because of emission reduction, carbon reduction and environmental protection, but more importantly, it is consistent with technological trends. " On January 10th, Li Bin, founder, chairman and CEO of Weilai Automobile, and Qin Lihong, co-founder and president of Weilai Automobile, both appeared in Chengdu, and expressed this view in an exclusive interview with all-media reporters of Sichuan Daily.

On January 9th, Weilai Automobile released the first self-driving model ET7 and the second generation power station. Although ET7 will not be officially delivered until the first quarter of 2022, the new lidar, solid-state battery and new chip released are all the latest technologies. The hot online booking on that day once made Weilai Auto APP collapse, and at the same time made Weilai Auto perform strongly in the stock market. In this regard, Li Bin is very calm, and he hopes that ET7 can set a standard for the definition and composition of autonomous driving in the future.

Qin Lihong bluntly said that ET7 autonomous driving technology is a "half step ahead" in the transition period. "We hope to see the whole industry go in one direction. In the process of going in that direction, we can lead for one year or two, which is actually very difficult."

Li Bin denied the legend that Weilai Automobile’s competitor was Tesla. He repeatedly stressed that the real competitors of Weilai Automobile are BBA (Mercedes-Benz, BMW, Audi). "It is our ideal to turn fuel vehicle users in the same price range into smart electric vehicle users." It is understood that Weilai Automobile sold more than 40,000 vehicles last year, equivalent to the sales of BMW and Mercedes-Benz for three weeks, accounting for a very low proportion of the entire high-end market in China, and even less in the world. "The road we have to go is still very long." Li Bin said frankly.

BYD Super Hybrid "Downsizing" to Seize the Fuel Vehicle Market

BYD DM-i Super Hybrid, which will be launched in March, has its own "ambition" if it is equipped with a super electric hybrid system model. "The competitors of DM-i super hybrid vehicles are no longer traditional plug-in hybrid vehicles, but will reduce the dimension and hit the same class of fuel vehicles. Let DM-i super hybrid enter the market segment where traditional fuel vehicles are absolutely dominant, and kill a blue ocean in the Red Sea. " At the press conference on January 11th, Wang Chuanfu, chairman and president of BYD Group, said.

The DM-i super hybrid released by BYD this time is a hybrid technology based on electricity, which has multiple advantages such as fast, economical, quiet, smooth and green. The fuel consumption is as low as 3.8L/ 100 km, the comprehensive cruising range of oil and electricity exceeds 1200 km, and the acceleration time of 100 km is 2-3 seconds faster than that of the same class fuel vehicle; While providing a driving experience infinitely close to pure electric vehicles, there is no endurance anxiety and charging anxiety. Compared with the fuel engine, the motor has higher driving efficiency and is environmentally friendly. Judging from the price announced at present, the price of super hybrid vehicles is not much different from that of fuel vehicles, and they can also enjoy the dividend of new energy vehicles, which is not small for consumers.

Fan Yongjun, secretary-general of Chengdu New Energy Automobile Industry Promotion Association, believes that the comprehensive upgrading of new energy automobile technology is an inevitable choice to win the market, and consumers are the biggest beneficiaries. The "New Energy Vehicle Industry Development Plan (2021-2025)" issued by the state proposes that the sales of new energy vehicles will reach about 20% of the total sales of new vehicles by 2025. In 2020, the sales of new energy vehicles in China accounted for only 5% of the total passenger cars, only 4% in 2019 and only 3% in 2018. "With an annual growth rate of 1 percentage point, it will not reach 20% by 2025. The biggest competitor of new energy vehicles is not themselves, but traditional fuel vehicles. Only by continuously improving technology and enhancing consumers’ confidence in buying can we truly seize the market."

reporters’ notes

Auto stocks: the darling of the market in 2020

□ Sichuan Daily All-Media Reporter Zhao Zhangdong

On January 13th, A shares closed, and Great Wall Motor’s share price reached 49.81 yuan/share, with a total market value of 457.05 billion yuan. It is worth noting that in 2019, its market value was only 80.6 billion yuan, a year-on-year increase of more than five times. Great Wall Motor sold 1,111,600 new cars in 2020, a year-on-year increase of 4.8%.

Last year, Great Wall Motor made great strides in the capital market, and it was not a case in the whole vehicle sector. By the end of December 31, 2020, the market value of 62 major listed automobile companies totaled 5.43 trillion yuan, BYD ranked first in the A-share automobile sector with 530.1 billion yuan, SAIC reached 285.5 billion yuan, Geely reached 219 billion yuan, GAC reached 137.4 billion yuan, Changan Automobile reached 117.3 billion yuan, Dongfeng Group reached 65.5 billion yuan, and Beiqi Blue Valley reached 30.3 billion yuan …

Observing the track of BYD’s stock market in 2020, its growth momentum far exceeds the level of its peers. In 2020, BYD launched blade batteries, deeply bundled Toyota, and a number of heavy models went on the market, which became the key words to support its share price. At present, BYD has become the world’s largest manufacturer of lithium iron phosphate batteries and the world’s leading supplier of solar energy and energy storage solutions. In the field of batteries, after more than 20 years of innovation, BYD products have covered consumer 3C batteries, power batteries, solar cells and other fields, and formed a complete industrial chain. Its blade power battery technology won the "Global New Energy Vehicle Innovation Technology" award.

Weilai Automobile, listed in the United States, staged a good show of overtaking in corners. On December 31, 2020, the closing price of Weilai Automobile was US$ 48.74, an increase of 1088%, and its market value increased from more than US$ 4 billion when it was listed in September 2018 to US$ 76.5 billion (about RMB 494.2 billion), an increase of 1707%. On January 11th this year, the market value of Weilai Automobile exceeded 100 billion US dollars for the first time, once reaching 100.394 billion US dollars, and rose to the third place in the market value ranking of global automobile companies, only behind Tesla and Toyota. At the end of 2019, the market value of Weilai Automobile was only $28 billion.

On August 27th, 2020, Xpeng Motors landed on the NASDAQ market. As of the close of December 31st, the share price was 42.83 USD, an increase of 85.41%, and the market value increased from more than 15.3 billion USD to 33.8 billion USD (about RMB 218.3 billion). LI, also listed in the United States, closed at $28.83, up by 86%, with a market value of $25.9 billion (about RMB 167.3 billion), an increase of $12.1 billion over the first day of listing.

Insiders pointed out that the surge in auto stocks is closely related to the low overall valuation of the sector, strong policy support, good sales trend and rapid growth of independent brands.

□ Sichuan Daily All-Media Reporter Ju Yi

Esther Yu’s way of speaking is too artificial, but he succeeded in attracting enough attention.

Esther Yu speaks.

Original title:"Youth has you 2" Esther Yu speaks. Is Esther Yu’s family rich?

Are Esther Yu and Zhao Zhiwei still together?
Now, the second season of "Youth with You" has finally begun, and several program-related entries are not surprisingly listed in Weibo hot search, and Qing 2, who has been saving her strength for so long, can be regarded as a good start.

However, the draft is always accompanied by controversy. This time, the tone of Esther Yu, a junior 2 player, became the biggest topic of the first program.

In this program, Xiao Bian’s first impression of her actually comes from the sentence "This practice is less than a month" said by Ella’s tutor.

I believe many people have such a question, are you sure this is not for soy sauce or eyeballs?

After all, as an actress, coupled with the just-hit film and television drama, it is hard not to make people think so.

Although other trainees will not spend four or five years, they will not stand on this stage in just one month, will they?

Esther Yu speaks.

Although Xiao Bian likes Cai Minmin, who plays her role in "The Next Stop is Happiness", as the saying goes, interlacing is like a mountain. For this draft, Xiao Bian does not have much expectation for her.

But what people didn’t expect was that Esther Yu’s next interaction was surprising.

Some people may think that this is a kind of cuteness that belongs to her, but more people still think that it is too artificial, and they have given her a new name "Xiaozuojing", which is unbearable to listen to, and this sense occupies the vast majority of the audience.

As far as Xiaobian is concerned, I also think it is a little small.

From her entrance to the interaction with the tutor, to being next to Jony J on her own initiative, her deliberate performance is still a bit too obvious, no matter her eyes, tone or movements.

This way of speaking may attract enough attention, but it is obviously not understood and accepted by the public.

Especially after expressing the position of wanting to be JONY J’s teacher, it gives people a very rude feeling.

Esther Yu speaks.

The Internet exposed a number of film plans, Deng Chao cooperated with Zhang Jiajia and Zhou Xun to partner Yao Chen

"Ferryman" and "To Youth 2" projects were exposed

    1905 movie network news Recently, some netizens on Weibo revealed several new film plans for 2015. In addition to the already public "To Youth 2", which has been produced by Wang Jiawei, directed by Zhang Jiajia, and starred by Wu Yifan, the lineup of several other films is also quite interesting. Among them, Zhou Xun and Yao Chen will co-star in "Love Returns to CBD", Deng Chao will star in Zhang Jiajia’s film adaptation, and Peng Yuyan and Zhou Dongyu will co-star in the film, all of which were first exposed in 2015.

    Previously, the news that "Ferryman" was produced by Wong Kar-wai, directed by Zhang Jiajia, and starring Tony Leung has been officially announced by the filmmaker Ali Pictures, and the exposed information also revealed that a first-line popular actress is also in talks. The film will be released before June 2016. In addition to the male lead Wu Yifan who has signed the contract, "To Youth 2, You Are Here" is also negotiating for Angelababy and Jing Boran to star. The film is expected to be released by the end of this year.

"Love Returns to CBD" and "Passing Through Your World" plans were exposed

    The news of several films in this revelation can be described as heavy news. Zhou Xun and Yao Chen have signed on to star in "Love Returns to CBD". The director of the film is Lu Yang, who has successfully directed, and the two male lead candidates are also likely to be Wu Yanzu and Feng Shaofeng in negotiations. If true, the lineup is strong. The film is an inspirational female film about Zhou Xun’s role as a female assistant at a Wall Street investment bank who is determined to pursue and reinvent herself under the dilemma of love and morality. It will start in Beijing, Hong Kong and New York in March this year, and is expected to be released in the New Year’s Eve in 2016.

    Previously, the news that Zhang Jiajia’s work "Passing Through Your World" would be made into a movie attracted much attention, and this time, Zhang Jiajia served as the producer of the film, and the director and starring candidates will be Zhang Yibai and Deng Chao. The film will also be released in the first half of this year and will be released within next year.

The Tibetan White Paper will star Peng Yuyan and Zhou Dongyu

    The previously rumored "Tibetan White Paper" starring Peng Yuyan and Yang Zishan has also been exposed. The candidate for the male lead of the film is still Peng Yuyan, and the candidate for the female lead has become Zhou Dongyu. Based on the diary-style novel of the same name written by real people and true events, the film tells the road love story of a Hong Kong boy and a Jiangxi girl who meet in Lhasa in 2003 during SARS. Directed by director Lin Yuxian and produced by Guan Jinpeng, it will be released before June next year.

Old swimming photos with Lin Qingxia exposed, Jackie Chan said his favorite is still Lin Fengjiao (photo)


Jackie Chan (from right) posed for a group photo with Qingxia Lin and Qin Xianglin in Thailand many years ago.



Jackie Chan prepares for dinner after the premiere.


  China News Service, March 25, Jackie Chan went to Taiwan yesterday with Wu Yanzu and director Er Dongsheng to build momentum for the movie "Shinjuku Incident" and attended the premiere. Seeing more tourists at Taoyuan Airport, he said: "There is a feeling of warming up, and the economy should improve." Recently, old photos of him wearing swimming trunks and Lin Qingxia and Qin Xianglin appeared on the Internet. He said yesterday: "It was taken when we went to Thailand to do charity activities before marriage. At that time, a group of people played paragliding, and I almost died." He also talked about his past relationship with Teresa Teng, and revealed that his wife Lin Fengjiao rejected the 15 million yuan (NT $, the same below) advertising invitation.


  According to Taiwan’s Apple Daily, Jackie Chan’s appearance at the premiere of "Shinjuku Incident" this time is to promote the film again after going to Taiwan in September 2003 to promote "Gold Medal Avoid Death". Before the premiere, he gave a non-stop interview. The interview with Dongfeng "Entertainment @Asia" also broke the news of Lin Qingxia, saying that he and Lin Qingxia and Qin Xianglin beach eye-catching photos were circulated on the Internet. At that time, Lin Qingxia wanted to go into the water, but was worried that someone would look at her in a swimsuit, so she had to give up the idea. The host Hou Pei-cen praised his strong abdominal muscles, and Jackie Chan couldn’t help but laugh at himself: "It used to be a 6-pack muscle, but now it is a unity muscle."


  When interviewed by Zhongtian, he admitted that his relationship with the late superstar Teresa Teng was caused by the right time and place, and he was busy adding that his favorite was still Lin Fengjiao.


  He also said that many people were looking for Lin Fengjiao to come back, and offered her 15 million yuan to shoot shampoo advertisements. "I asked her, if you just wash your hair and move it, can you make some money for me? But she just refused."


  He seemed nervous at the beginning of the premiere last night, and stuttered slightly. After the premiere, he went to the "Ji Yuan" restaurant on Dunhua South Road for dinner. When asked if he had felt old in the past few years, Jackie Chan said slowly: "When a person reaches a certain age, there will always be certain places that are not good!" Does he feel powerless? Jackie Chan replied philosophically: "We are not in the ring!" Asked if his hair is thinner after middle age? He immediately hunched over his body to show the reporter carefully and said directly: "Is there?"

Editor in charge: Zhang Renhe

Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

  On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

  Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

  Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

  Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

  Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.

Avita, whose sales fell far short of expectations, launched management compensation changes

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  Rising price wars in 2024 and the tempo of rivals bringing out the old have made the "knockout" crisis felt by every car brand head. They are stimulating sales through more internal reform measures.

  According to media reports, Avita management initiated a salary change, and managers above the director level signed a new salary agreement. Their monthly income was directly linked to sales and increased the floating ratio. According to people familiar with the matter, the year-end sales target, the management pressurized 10,000 vehicles.

  Avita officials confirmed the news to Interface News. It is reported that the annual sales target of Avita in 2024 is 90,000 vehicles.

  The salary structure adjustment reflects Avita’s internal pursuit of large-scale sales. In 2023, Avita’s annual sales volume is 27,000 vehicles, far from reaching the sales target of 100,000 vehicles.

  Market pressures and capital conditions are demanding that Avita boost sales as quickly as possible. The price war that began in 2023 has continued this year, with experienced automakers seeking market share at the expense of profits.Wise self andCompetitors in the high-end pure electric market are seeking to expand by adding cost-effective products or expanding their network layout.

  At the level of capital markets, state-owned industriesAnd private capital outside the automotive industry chain companyAlthough the investment of vehicle companies is still active, it has also turned cautious. Affected by various factors such as geopolitics, domestic vehicle companies have also found it difficult to attract large-scale US-funded LP/GP-led pension or Private Offering Funds.

  This is not good news for Avita, which has not yet formed positive cash flow and relies on external financing for blood transfusion. From 2020 to the first half of 2023, Avita’s loss reached 4.136 billion yuan.

  Avitayu,Jointly participate in building with Huawei. Despite the technical advantages of the three companies, in the past three years since its establishment, it has failed to accurately grasp the rhythm of the market, and is still in the stage of brand perception establishment from 0 to 1, and has not yet gained a firm foothold.

  Senior automotive industryMei Songlin pointed out in an interview with Interface News that newly established car brands need to rely on time or a sufficiently obvious long board to establish a strong brand identity.Cars andThe ability to gain a certain market share lies in the fact that the three companies have established labels with sufficient intelligence, clear positioning, and extreme service to the outside world.

  "Although there are no shortcomings in Avita’s products, the positioning is vague, and consumer perception is not clear enough. The blessing of Huawei has not helped Avita establish its core competitiveness."

  Fitch Ratings Asia Pacific Corporate Ratings Director Yang Jing told Interface News that for traditional auto companies, especially state-owned auto brands,Customer-centric product design, marketing strategies, and rapid technology and product iterations are areas where they are relatively inexperienced.

  From the external environment, in the passenger car market of more than 300,000 yuan, the penetration rate of new energy vehicles in 2023 is only 31.4%, which is lower than the overall market. Represented by BMW, Mercedes-Benz and AudiThe brand still has market appeal. Especially in the situation of the continuous slowdown of the pure electric vehicle market, the new brand represented by Avita needs to come up with new strategies to deal with the crisis.

  Avita MaxFounder is increasing its emphasis on Avita, which can be seen in the management change at the end of last year.

  According to personnel adjustmentTan Benhong, the former chairperson and CEO of Avita, became the deputy secretary of the party committee and is no longer responsible for Avita-related business. Chen Zhuo, the former vice president of Avita, was promoted to president and took over the operation and management of Avita. The chairperson was Zhu Huarong, secretary of the party committee and chairperson of Changan Automobile.

  The cooperation between Avita and Huawei will also become closer. At the launch of Avita 12, Avita’s first pure electric sedan, in November last year, Yu Chengdong, chairperson of Huawei’s smart car solutions BU, shared a rare stage with Zhu Huarong. Deliveries of this model reached 5,021 in January, second only to Model Y and 001 in the high-end pure electric vehicle market above 300,000 yuan.

  In addition, Huawei and Changan Automobile will establish a joint venture, in which the former will integrate the core technologies and resources of its smart car solutions business into the new company.It is pointed out that Avita may benefit from expanding the brand’s product matrix and model number, and deepening the depth of cooperation with Huawei. This year, Avita plans to launch two new products and supplement four extended-range power models.

  Yang Jing believes that the advantages of traditional automobile companies lie in supply chain management and cost control. At the same time, large traditional automobile companies have diverse financing channels and low financing costs, which provides confidence for them to continue to invest in the unprofitable new energy vehicle business. In August last year, Avita completed the B round of financing, and the proceeds raised to 3 billion yuan.

238 original brands! A glimpse of the strength of local business development in Changsha

In mid-February, Changsha officially issued the "Implementation Opinions on Building an International Consumption Center City", proposing to build Changsha into an international consumption center city with the reputation of "Fashion Capital", "Happiness Capital", "Vigorous Capital" and "Leisure Capital". At the same time, the opinion pointed out that 24 creation tasks will be implemented, such as accelerating the construction of international business districts, accelerating the construction of characteristic commercial blocks, enhancing the gathering of local characteristic brands, developing night economy, improving catering consumption and sports consumption.

The growth of local characteristic brands is an indispensable element to witness the commercial development of the city. In the exploration of local original brands in Changsha, according to the big data of Winner, there are 238 local chain brands stationed in major shopping centers in Changsha, with rich formats and diverse categories. Catering, retail, cultural and sports entertainment, life service and children’s parents and children create hot spots in their respective tracks, which reflects the charm of urban commercial development.

Changsha, online celebrity naturally lives up to its reputation, including 137 catering brands among more than 200 local brands, and the highlight of the catering industry continues, accounting for 58%; Retail sales performed well, accounting for 17%; Local brands of life service, cultural and sports entertainment and children’s parent-child format also occupy some markets. The core sections of various formats influence, drive and promote each other, and local brands intensively cultivate the commercial market, which has strong growth strength.

Data collection scope: based on the store data of Changsha project obtained by Winstar online and offline channels, the date of online collection and quarterly update (there may be incomplete data) for some projects is February 28, 2022.

The commercial market in Changsha, which has been polished for a long time and refined by the market, has not only the inheritance and spread of time-honored brands and non-legacy brands, but also the sudden rise of new forces of emerging brands, focusing on catering and retail formats. Since the establishment of local brands, the categories have been increasingly enriched.

The well-thought-out and carefully crafted local brands can see through their subdivided business categories to see the development of the industry.

? Catering format: Xiang Jun C, the rise of "online celebrity"

Under the repeated epidemic situation, the resilience of Changsha’s catering industry is relatively strong, and the catering consumption in major businesses has maintained a good fundamentals. According to statistics, among the 137 original catering brands in Changsha, Chinese catering accounts for 49%, leisure catering accounts for 21%, exotic catering accounts for 16%, hot pot/braised pot/griddle accounts for 10%, and barbecue/teppanyaki accounts for 5%.

Chinese catering: Chinese simple (fast) meals rank first, followed by Hunan cuisine.

From the perspective of subdivided categories, there are many types of local catering in Changsha, and consumers have many options. There are 36 brands of local Chinese simple (fast) meals in Changsha, ranking first in the catering industry; There are 26 brands of local Hunan cuisine, ranking second, and the rest of Guangdong cuisine, seafood, northwest cuisine and Yunnan-Guizhou cuisine are involved, and diverse food styles are presented.

Among 36 Chinese simple (fast) meals, there are special snacks, noodle shops and other sub-categories. Among them, Suo powder, as the soul of breakfast in Changsha, is a necessary punching operation recommended by Changsha people, food bloggers or travel guides. Brands such as Tianjin Liuzizi Powder House, Phoenix Girl Xiangxi Fish Powder, Daguan Rice Noodles and Wugu Fish Powder have attracted much attention.

Under the wave of consumption upgrading, among the innovative characteristic hot pots represented by emerging hot pots/stews/griddles, there are abundant categories such as King Pot Pork Belly Chicken Hot Pot, Jijing Pork Belly Chicken Three-second Fish, chicken coconut and Dabinjia, and the market players of chicken coconut, Pork Belly Chicken, Fish Hot Pot, Chuanchuan Hot Pot and other sub-categories have also increased.

Focusing on the localized development of Changsha, Hunan cuisine is one of the representatives of the city’s business cards, and many Hunan cuisine brands are also exploring more ways of development. In today’s prefabricated dish market, the chef who insists on "only using chefs to fry" peppers stands out, and has been deeply involved in Hunan cuisine for 24 years, and has opened 50 direct stores in Changsha, Shanghai and Shenzhen. The chain brands of Hunan cuisine, such as exquisite food, one lamp, delicious taste, Tanzong chopped pepper fish head and fried beef with kitchen smoke, have formed a double effect of good collection flow and good reputation.

Exotic dining: Japanese and Korean cuisine is far ahead.

Among the original exotic restaurants in Changsha, there are 15 Japanese and Korean restaurants, accounting for 68% of the exotic restaurants. Among them, Kimura Heping House, Royal Cattle Craftsman, Xiaoming Charcoal Roasted Fat Cattle Specialty Store, Lekeshi Korean Restaurant, etc. cover many sub-categories of Japanese barbecue, Korean barbecue, sushi, Lamian Noodles and Korean cuisine.

Behind the rise of steak is the general trend of quality upgrading and high-end catering upgrading. Western-style catering, as a high-value consumer product, is also in line with consumers’ demands for higher quality.

Exotic dishes, dietary differences, and the preservation and innovation of dish flavor are the key to the differentiated competition of this category. Among the local exotic categories in Changsha, there are Thai dishes such as DuDu Thai Restaurant, Man Xiong Pizza, Sam Kitchen, etc. Although the number of western-style simple (fast) meals is small, they have a good response in the market.

Leisure catering: the competition between baked desserts and drinks tends to be fierce.

Among the emerging leisure restaurants, baked desserts and drinks are actively expanding. Among the local leisure restaurants in Changsha, baked desserts account for 45%, drinks account for 27%, and leisure snacks account for 28%.

As a category favored by young and middle-aged people and consumed with high frequency, the iteration of leisure catering industry is also increasing day by day. Many enterprises cross the border, and the investment and financing of the industry are booming. In the tea market of 100 billion yuan, the market competition is fierce, and local brands are represented by Modern China Tea Shop (demand area: 50-70 square meters), Guoyaya (demand area: 20-50 square meters), MAMA CHA and Lemon Season, occupying the main position in Changsha.

As a local tea brand in Changsha, many emerging players have continuously increased their market share through product innovation and upgrading, brand building, cross-border integration, and national culture and innovation. At the same time, most local brands are no longer limited to the local market, and Modern China Tea Shop has also set up stores in other cities in Changsha and Lemon Festival. In the mid-end market, brands also have certain recognition and market competitiveness.

When it comes to baked desserts, the rise of emerging brands in the market has further attracted consumers’ attention. At present, Chinese baking in the dessert baking track is on the rise, and new brands are constantly emerging. Taking Changsha local market as an example, the new brand of Guofeng store and product design of Momo Dim Sum Bureau has emerged in this subdivision track; Under the heat wave, Chinese baking represented by Wu Susheng’s palace shortbread is also vigorously expanding its stores; Western-style baking such as Rosa cake and Duoxilai cake also has considerable market performance.

Retail format: the competition of fashion products is fierce, and the trend clothing is innovative and growing.

Retail formats convey consumers’ consumption attitudes. Among contemporary young consumers, personalized consumption and self-satisfaction consumption are constantly reshaping the market consumption patterns. Among the 41 original retail brands in Changsha, market lifestyle accounts for 54%, clothing accounts for 34%, and supermarkets/convenience stores account for 12%.

Among them, large supermarkets, boutique/fresh supermarkets are the main supermarkets, which are blessed with food collection and rich family. In addition, cross-border e-commerce/bonded stores, represented by Youa overseas purchases, combine online and offline experience stores through the O2O cross-border e-commerce platform to provide Haitao users with quality goods and services.

Clothing: Fashion clothing has its own school, and Changsha is also the city of fashion.

In the observation and research of fashion clothing category by Winship.com, Changsha has become the "most dense city" of fashion clothing stores, relying on the strong sense of fashion atmosphere in the whole city to overwhelm first-tier cities such as Shanghai. According to the statistics of Winner Big Data, among the 14 local clothing brands in Changsha, business, fashion trends, fashion boutiques and other sub-categories are superimposed, among which women’s wear and women’s shoes with market trends are the most prominent.

Fashion consumption conveys consumers’ attitude and cognition to market judgment and brand choice, and "fashion trend" is one of the relatively important influencing factors. EAH CHANIE Yichen, indicia, Saint-Desi, Cannes and other clothing brands have met the needs of consumers by reviewing multiple positioning, and are deeply loved by consumers.

Fashion life: home clothes and beauty care lead strongly.

Under the sub-category of fashion life, home textiles are the main category, and many household textile brands such as (002761) home textiles, Fuli Zhenjin and Meng Jie home textiles are all originated from the local market in Changsha, and they also have certain market influence in other cities in China.

In addition, among the beauty care brands, Yu Nifang, Second Skin, SNSUKI global explosive beauty, BOOM! FRESH! And so on, in the form of beauty care, make-up, and collection stores. Fashion digital, kitchen and bathroom appliances, fashion accessories and German brands of eyes are all involved, mainly including ASD glasses, Tongcheng electric appliances, RelaxLife and other brands.

Children’s parent-child: Children’s amusement brand has obvious advantages.

The combination of "double reduction" mode and "three-child" policy also has a great test for the development of the brand. At present, with the new generation of families born after 1980s and 1990s, the consumption of children’s parent-child format has increased, and it has also become the focus of the corresponding brands. Among the local children’s parent-child brands in Changsha shopping center, children’s amusement accounts for 45%, children’s retail accounts for 25%, and children’s service and education both account for 15%.

Parent-child interaction experience is a traffic engine for businesses and brands to gather customers. Thematic parent-child interaction amusement parks are popular, and children’s amusement brands are active. There are relatively many brands of children’s sports halls and amusement parks such as Rainbow Hall Children’s Amusement Park, Mickey Le Roller Skating, Karl Feiche and Debel Trampoline Club. In terms of children’s retail, children’s toys and maternal and child products are the main products, covering brands such as Babe Bear and Gelingdao Children’s Toy City.

In addition, in terms of children’s services, the categories are mainly restaurants, photography and haircuts, Tiamo Tianmu parent-child restaurant, Fenglinger and Qiqi 72 children’s hairdressing.

Recreation and sports: the proportion of leisure and entertainment is high, and the overall situation is improving.

With the popularity of "online celebrity economy" and "night economy", Changsha, a charming city, has a good development trend of social entertainment. In statistics, leisure and entertainment accounted for 47%, sports accounted for 26%, culture and art accounted for 16%, and education and training accounted for 11%.

Among them, the cultural and artistic categories are mainly book bars and DIY handicrafts, including Desiqin 24-hour bookstore, Hongdao bookstore and delicious laboratory; There are mainly brands such as WEGYMER Jianmeng and Baicheng Qi Kang Fitness in the fitness clubs.

Among the leisure and entertainment brands, KTV, cinema, network card game, VR experience hall and many other categories are assembled. Represented by Letian MC Studios, Urban Tribe Animation and Game Experience Center, Hi Le KTV and other brands, the rich local leisure and entertainment brands have deepened the bonus brought by the city online celebrity label and attracted more and more young people to call for the city.

Among them, the Mango International Studios brand, which belongs to Hunan Film Distribution and Projection Co., Ltd., a subsidiary of Hunan Radio and Television Station, confirms the title of "Media Art Capital" in Changsha, and provides impetus and opportunity for the cultural and creative development of local brands in Changsha.

Life service: life support is the leading factor.

From the perspective of life service format, the popularity of hair care, beauty spa, foot massage and other products has soared. According to statistics, among the local life services in Changsha, supporting retail accounts for 57%, beauty health accounts for 24%, medical health accounts for 5%, and other categories account for 14%.

In supporting retail, local brands mainly include urban flower country, common people’s (603883) pharmacy, delicious duck neck, foraging meow and other brands, including pharmacies, flower shops, fruit shops, snacks and other categories.

Among the original brands of beauty health care, Shangli International, Faze Modeling, Yierkang, etc. focus on hairdressing styling and foot massage. At the moment of "Yan value economy", consumers pursue the perfect beauty image, which also urges more similar local brands to be highly sought after.

Attachment: List of local brands in Changsha (in the shopping center)

(Editor: Cui Chen HX015)