If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know?

Original Wang Yingli Kuaiwan Thinking

Tips: This article is about 3,879 words, and it takes 9 minutes to burn the brain. Wang Yingli, a journalist who thinks about chopsticks, sent it in Beijing.

From the semantic point of view, dark logic corresponds to bright logic, that is, something that can be seen at a glance, but it is difficult to understand if no one says it. For example, a deer is called a deer, which is bright logic, while a deer is a horse. At a certain moment, it is called a "horse" instead of a "deer", which is dark logic.

Take the steps at the entrance of a restaurant as an example, if there are several more steps, the obvious logic is called "step by step promotion", but if the store doesn’t know how to trigger the momentum of step by step promotion, it will fall into a dark logic dilemma. Professional investor Xiong Bin said, "If the steps at the entrance are higher than 4, the traffic will be reduced by 30%", and there are radicals, such as "Le Jie", who thinks that "there is one more step at the entrance of the store, and the passenger flow will be reduced by 10%.

What are the dark logics of the catering industry?

In a sense, the dark logic of catering affects the development of stores. In the development of physical stores, the first thing to do is to talk about traffic.

1) The higher the steps at the door, the worse the business.

A few years ago, the top floor coffee opened in the community and office area was popular for a while. We once visited a top floor coffee brand, which was opened between the community and the office building. When customers arrive at the store, they need to walk up more than ten or twenty steps, then walk into the community on the second floor, then take the elevator, and then go upstairs to the store. This kind of store has a lot of punching information, but the actual passenger flow is very small. It is difficult to go to the second time almost once, perhaps because the road is too detour.

There are also some shops on the first floor that have been raised, with seven or eight steps or a small slope. The shops are high above the customers’ heads and look very imposing, but their practicality is poor. It is easy to fall and sprain their ankles, and customers are tired when they walk up. In addition, it is not convenient for suppliers to deliver goods. Therefore, there is a saying in geomantic omen that "a high platform and steep slopes are beyond the ordinary people’s control". If you do well, you will be lucky; if you don’t do well, you will be terrible. It’s so extreme.

For shopping malls, why are all cheap and affordable underground, but the upstairs is a big restaurant? The detour logic is also applicable, because the upstairs is difficult to walk, so we can’t rely too much on the flow of people, which will inevitably lead to the difficulty of getting along with low-profit catering brands in high-rise buildings, while the underground goes downhill first, with less psychological pressure on customers and more people, but the better position is on the first floor.

The more convenient it is for customers, the better the traffic. By the same token, adding a door when the door is open will reduce the number of customers by half.

2), Jinjiao silver grass belly, the god of wealth is not in the middle.

Jinjiao’s silver-edged grass belly and corner shops are better and more expensive. This should be regarded as a clear logic, because everyone is talking about it. The scenery in the middle is good, but it is surrounded by the front and back, which is really not conducive to the new store to attract passengers.

3) The width of the street is directly proportional to the number of passengers.

The street refers to the road in front of the shops. The wider the road, the more leisurely the pedestrians are, the narrower the road is, the faster the pace of pedestrians will be, and the pace will affect the subconscious mind, which will lead to lower consumer demand. This is the general knowledge of consumer psychology. In addition, under the viaduct, straight into the street, pedestrians in a hurry, these are all fierce in Feng Shui.

4) Fit is very important, retail to retail and catering to catering.

A street is surrounded by hardware stores and grocery stores, and suddenly there is a noodle restaurant in the middle. The business of this store is generally not very good; There are fruit stalls, vegetable stalls and vegetable markets next door. Although there are a lot of people, it is not suitable for opening restaurants, because they are just people, not passengers. Fresh food places are gathering places for cooking people. They have low demand for going out to eat, and there are a lot of people, and the rent is expensive. If people can’t be converted into passengers, it doesn’t make much sense to have more people.

But if you open a pancake shop, a steamed bun shop, a pot-stewed restaurant and a snack bar near the vegetable market and fresh food shop, it is ok, because retail is retail, buying food belongs to retail, and the steamed bun shop strictly belongs to retail. It is a side event for people who go home to cook to buy steamed buns as a staple food and buy fried chicken legs for their children. Consumption is to cater to human nature and people’s hearts, and it is easier to do side events.

The same is true for catering.

5), it’s not that old brands don’t go to new business districts, and it’s not that veterans don’t touch many transfer stores.

"New" means change. Old brands bring their own traffic, so they can go to new business districts. After all, there are many preferential policies, but most new brands don’t have the strength to keep stores, so they can’t go to new business districts.

For stores that are transferred many times in a short period of time or within a year, even if the location is good, it is best not to touch them. Conversely, there are very few stores transferred in the business circle, which also means that this business circle is very valuable.

6) Carefully open stores under big trees and places with isolation belts.

It is good for passers-by to enjoy the cool under the big trees. The big trees will block the facade signs, and deciduous soil will breed mosquitoes. At the same time, the existence of big trees will narrow the streets, which is unfavorable in general. If the isolation belt is added, customers will have to detour to get there. This is the same as adding steps and adding a door. In fact, it is an anti-consumer behavior.

Don’t worry if you don’t understand dark logic. Strength can solve most problems.

Once again, the clear logic is that wine is not afraid of the depth of the alley, while the dark logic is that "once the alley is deep, the wine will not smell."

1), light and dark logic are two sides, and it is fundamental to find the bottom of dark logic and bright logic.

From the point of view of "wine and alley", we can see that the logic of light and the logic of dark are two sides of one body, which is right in any way. For example, it is an "axiom" for Jinjiao’s Yinbian grass belly, but some people can casually cite the case that it is located in Jinjiao, and for example, there are one more step and the passenger flow is 10% less. Then why do so many people rent stores with steps and stairs? Why are so many stores with seven or eight steps so hot?

It’s like saying that you can’t drink raw water and you will have diarrhea. At this time, someone will jump out and say, I’ve seen someone who drank raw water all his life and lived to 99 years old, but the health expert can’t live to 50 years old …

The question is: what reversed the dark logic? From the perspective of drinking raw water, it may be determined by personal physique, immunity, age, living habits, living structure, etc. That is to say, any dark logic can be reversed, but it is conditional and there are still many conditions. Therefore, what smart people look at is not the case, not what happened, but the conditions behind the case and what supported this case.

2), don’t understand the dark logic is not the original sin, the inability to turn over is.

In the catering industry, Jinjiao is the best store location, so will it win if it is opened in Jinjiao? Not necessarily. Jinjiao is a resource. For example, if you want to buy apples and a catty of apples is 3 yuan, then if you have one million dollars, can you buy the best apples? Not necessarily, because you can also buy more and worse inferior apples. Obviously, success or failure is related to resources, but the algorithm about resources (utilization rate/conversion rate/input-output ratio, etc.) is the final key.

For example, suppose that one more step will reduce the passenger flow by 10%. A store has five steps, and it can earn 1000 yuan in one day of normal operation, while the five steps will reduce the passenger flow by half, and the income is only 500 yuan. In this context, we assume that the resource transformation ability of store A is 1.

Another store B is the same as Store A, but it has six steps.

Generally speaking, the income of store B should be lower than that of store A, but if the resource conversion ability of store B is better, assuming it reaches 3 (such as better taste, stronger brand power, better reputation, better service level, etc.), then the income of store B will be 1,200 yuan. Although the steps are higher and there are more obstacles, it can completely explode store A because of its stronger resource conversion ability.

On the other hand, Store C is located in Jinjiao, but the store’s reputation is not good, the products are average, and the price is expensive. The waiter keeps a straight face all day, and its resource conversion ability is not even 1. Once it is lower than 1, the managers are unaware of the problem, and this value will inevitably continue to decline, from below the decimal point to a negative number, which will eventually lead to the decline of the store.

Further, if dark logic is inferior, such as poor location, ignorance of management, etc., but what is done is done, then it depends on the ability of resource transformation, such as poor flow of people, so is there a drainage tool and can it improve consumption stickiness? For example, if you don’t know how to operate and can’t serve, can you sign up for a class, read a book, find an expert diagnosis to improve the value of the next store, improve the viability of the store, etc., and then win by improving the ability to transform resources?

For example, the store can only attract 100 guests a day in the early stage, but because of the later renovation and construction of two steps, 20% of the guests were dissuaded, and only 80 guests came every day. In the later stage, the store can attract 200 guests a day by doing word of mouth, improving product strength and brand strength, etc., even if it still dissuades 20%, but because of the large base, there are still 160 guests at this time, and in the later stage.

The early resources determine the starting point, and the late resource transformation ability determines the ceiling and the possibility of breaking it.

At this point, two key words can emerge in our minds: one is resources and the other is resource transformation ability. There are many dark logics hidden in these two aspects. If resources and resource transformation ability are integrated, then it is also a problem not to understand dark logic. For example, if you obviously have strong strength, why should you look for a problematic position? Therefore, knowledge, management and savvy are very important. Knowing dark logic can save you a lot of things, but if you don’t understand it, it’s okay. You can do more re-sales, communicate with customers and improve your resource transformation ability in time.

From the perspective that dark logic affects management and early and late development, Chopsticks Thinking (www.kwthink.cn) has a profound insight that you will be relaxed if you know a lot of dark logic, but what really plays a decisive role is the ability to transform resources.

For example, from the perspective of dark logic, dark logic says that "the alley is deep, and the fragrance of wine is useless", but if you have a strong ability to transform resources, you can change this situation and realize that "the fragrance of wine is not afraid of the depth of alley", but we must understand that it is not that the fragrance of wine is not afraid of the depth of alley, but that we can get customers through a series of reforms and efforts.

In the case of catering, resource transformation ability is telling us that, regardless of the turbulent dark logic, the later resource transformation ability determines the ceiling. With the deepening of business, the boss can figure it out. If I have strong resource transformation ability, then considering the dark logic, such as better resources and stronger resource transformation ability, brand development can have higher benefits and efficiency.

From a theoretical point of view, many people should be able to understand that the so-called dark logic is actually consumer psychology, covering transaction cost theory, human nature research and supply and demand theory. For example, steps and isolation belts are obviously lazy customers, and Jinjiao Yinbian grass belly is actually a bear breaking corn+human curiosity. People always think that better is ahead, but because of laziness+not eating grass again, they go back to another Jinjiao Yinbian. The answer is that the brand should be strong, and there are obvious steps, but customers are willing to take the initiative to overcome difficulties; It is obvious that there is a queue for N hours, but customers just can afford to wait.

The complexity of human nature and commercial competition are interactive. When personal subjective brand goodwill and suitable product solutions are put together, the transaction is reached. Brands should understand customers, understand customers’ psychology, and have strong products and brands. With competitive power and competitive advantage, consumption flywheel comes into being. Therefore, resources determine the early stage, and the ability of resource transformation determines the late stage, which is also the ceiling of the brand and the hammer to break the ceiling.

Original title: "If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know? 》

Read the original text

Domestic vaccines account for more than 95% of the actual vaccination in China, and the quality is comparable to the international level.

  Vaccine is a biological product for preventing and controlling the occurrence and prevalence of infectious diseases, and it is of great significance to protect human health. The reporter learned from National Medical Products Administration that at present, China is the largest vaccine producer in the world, with 45 vaccine manufacturers, which can produce 63 kinds of vaccines and prevent 34 kinds of infectious diseases, with an annual production capacity of more than 1 billion doses. It is one of the few countries and regions in the world that can solve all planned immunization vaccines on their own.

  Taking children’s vaccines as an example, at present, China’s children’s immunization program covers 12 vaccine-preventable diseases, basically covering all key vaccine types recommended by the World Health Organization, and individual vaccines such as Japanese encephalitis are included in children’s immunization programs before other countries and regions. Since the implementation of immunization program in 1978, the R&D and production capacity of vaccine manufacturers in China has been continuously improved, and polio caused by wild strains has been eliminated, and diseases such as hepatitis B, measles, diphtheria, pertussis, tetanus, tuberculosis and Japanese encephalitis have been controlled. In particular, domestic inactivated enterovirus 71 vaccine (hand, foot and mouth disease vaccine) and recombinant hepatitis E vaccine are the first in the world.

  However, many parents still hesitate when choosing to vaccinate domestic vaccines. "There is no obvious difference between domestic and imported vaccines in terms of quality standards, safety and use." Wang Huaqing, chief expert of China CDC, said that both domestic vaccines and imported vaccines must strictly follow the requirements of the State Drug Administration, strictly carry out pre-marketing clinical research, and the production meets GMP requirements. Each batch of vaccines can only be put on the market after passing the strict batch issuance inspection. Judging from the current domestic vaccination situation, domestic vaccines account for more than 95% of the actual vaccination in the country.

  "Before the vaccine is put on the market, it is necessary to implement a strict batch issuance system, which is an important barrier in the process of vaccine delivery and circulation, that is, the drug inspection agency should inspect and review its data according to the standards, which is equivalent to adding another weight to vaccine safety besides ordinary drugs ‘ Insurance ’ 。” Wang Youchun, vice president of China Institute of Food and Drug Control, said that as early as 2006, China had managed the batch issuance of all vaccines. At present, among the more than 190 member countries of the World Health Organization, only more than 30 countries have the full supervision function of vaccines recognized by the World Health Organization.

  At the same time, in order to understand the quality status of vaccines on the market, find out quality problems and hidden dangers, and take corresponding risk control measures in time, since 2008, the national drug regulatory authorities have carried out evaluation sampling tests on some vaccines every year, that is, the vaccine products are selected from three aspects: production, circulation and use for quality inspection and result analysis. Statistics show that at present, China issues about 5000 batches and 700 million dosage units of vaccines every year. From 2006 to 2017, a total of 317 batches of unqualified vaccines were refused, with about 19 million people. Judging from the sampling inspection, the country has sampled 944 batches of vaccine products since 2008, with a qualified rate of 99.6%.

  In fact, China’s vaccine management not only follows the most stringent standards, but also the formed vaccine supervision system has passed the evaluation of the national supervision system of the World Health Organization. "This assessment is not only a comprehensive consideration of the ability of a national vaccine regulatory agency, but also the basis and premise for vaccine manufacturers in this country to apply for WHO product pre-certification and enter international procurement channels." For example, Wang Youchun said that domestic vaccines such as live attenuated Japanese encephalitis vaccine produced by Chengdu Institute of Biological Products, oral type I and type III polio vaccine produced by Beijing Beishengyan Biological Company, influenza vaccine produced by Hualan Biological Company and inactivated hepatitis A vaccine produced by Beijing Kexing Biological Company have successively passed the product pre-certification of the World Health Organization, and have been successively purchased by UNICEF and Global Alliance for Vaccine Immunization for disease prevention and control in other countries.

  With the increasingly strict supervision, in recent years, the quality standards of vaccines listed in China have reached the requirements of the World Health Organization for vaccine products, and the key indicators of some varieties are even higher than those in Europe and America. Wang Youchun said that at present, China has established a coverage vaccine "research and development — Production — Circulation — "Vaccination" has a complete vaccine supervision system, legal system and standard management, a scientific and rigorous vaccine registration and approval system has been established, and good manufacturing practice, which is in line with the international advanced level, and strict quality management standards for drug business have been implemented. (Economic Daily-China Economic Net reporter Ji Leilei)

Bai Weidong

  CCTV News:Bai Weidong, male, born in October 1970, Han nationality, party member, director of the design department of Daxinganling Shenzhou Arctic Wood Industry Co., Ltd.

  Bai Weidong is engaged in wood structure design, machinery R&D and manufacturing industry, and has obtained 8 national patents, including 1 invention patent. It has developed large-scale wood components and connectors such as special-shaped load-bearing integrated wood beams, integrated hollow wood columns and composite walls, as well as production equipment such as long-span special-shaped load-bearing wood beam splicing machine and hollow wood column hydraulic rounding machine. The integrated hollow wood columns won the second China Forestry Industry Innovation Award, filling the gap of hollow wood column hydraulic rounding machine at home and abroad.

  Honors won: second prize of national scientific and technological progress, national model worker, and national May 1st Labor Medal.

  Bai Weidong, male, born in 1970, Han nationality, party member, born in Mohe City, Heilongjiang Province, bachelor degree, researcher-level senior engineer. He joined the work in November, 1988, and is currently the director of design department of Daxinganling Shenzhou Arctic Wood Industry Co., Ltd.. In 2006, he was one of the top ten innovative experts in Heilongjiang Province, an advanced individual in the "Old Industrial Base in Northeast China" in 2007, and won the National "May 1st Labor Medal", the National Model Worker in 2015, the innovative model worker in Heilongjiang Province in 2016, the first "Top Ten Craftsmen in Longjiang Province" in Heilongjiang Province, the special award for outstanding scientific and technological leaders in Daxinganling region, and the second prize of the National Science and Technology Progress Award for the project "Manufacturing Technology and Application of Special-shaped Load-bearing Wood Beam Splicing". Comrade Bai Weidong is a member of the Wood Science Branch of China Forestry Society and a member of the National Science and Technology Award Expert Database. In 2016, he was hired by Northeast Forestry University as a tutor for master’s degree.

  Take root in the "North Pole" without fear of hardship.

  Bai Weidong was born in Bayan County, Heilongjiang Province. At the age of five, his father who followed the army to change jobs responded to the call of the state and came to Mohe outpost forest farm, which is known as the "cold forbidden zone". Because of his parents’ poor health, he chose to work after graduating from junior high school in order to reduce the economic burden on his family. In 1992, he went to Heimotui No.351 to work on ship machinery, and became the youngest chief engineer in Sanjiang in just three years. After that, I engaged in the maintenance of forestry machinery and equipment, disassembled and assembled all kinds of forestry machinery and equipment, and had an extraordinary obsession and love for mechanical principles.

  In 1996, Mohe IKEA Wood purchased the most advanced automatic production line equipment of laminated timber from Taiwan Province at that time, and was in urgent need of an equipment maintenance technician. He applied to IKEA Wood as a repairman. To maintain the equipment well, he needs to have rich knowledge of electromechanical and electrical integration, but he only has junior high school education. Therefore, he ate and lived in the workshop, studied mechanical principles while studying accessories against drawings and equipment, and spent two months studying the equipment thoroughly with a thorough and persistent tenacity, and the equipment integrity rate remained above 99%, which was praised by the county bureau and company leaders.

  Enthusiastic research and development achievements "great country craftsmen"

  With the development of deep processing of wood, the demand for large-scale load-bearing wood beams and columns is increasing, and the requirements are getting higher and higher. However, the existing universal wood processing equipment in the industry can’t meet this demand. He used the valuable theoretical knowledge and practical experience accumulated in practice to design and manufacture YJ12500L special-shaped load-bearing wood beam splicing machine, which was successfully put into production and obtained a patent for utility model. The first wooden beam produced on this machine tool was exhibited at the National Forest Expo, and was personally nominated as "the first wooden beam in China" by Jia Zhibang, former director of the State Forestry Administration.

  He presided over the completion of the project "Manufacturing Technology and Application of Special-shaped Load-bearing Wood Beam Splicing", and developed 25 sets of wood component processing equipment, which can save more than 30% of wood. Over the past few years, it has created accumulated benefits for enterprises of 63 million yuan. In particular, the finger joint technology and hollow technology can be widely used in large-scale wooden buildings and long-span bridges, filling the international gap. The project won the second prize of National Science and Technology Progress Award (Workers Group) and Heilongjiang Science and Technology Progress Award. Lijian, an academician of China Academy of Engineering, commented on this: The research results of this project are innovative, comprehensive, strategic and applicable. Promoting the development of wood structure industry will greatly boost the development of low-carbon economy in China and build beautiful China.

  Bai Weidong’s mind was not carried away by the successful achievements of technological transformation, and Do not forget your initiative mind made great efforts to move forward. He led the design team to skillfully overcome the technical difficulties by using the thinking of "flexible contraction", and manufactured a hydraulic round-splicing machine for hollow wooden columns, which can produce hollow wooden columns with any diameter and length within 300 mm-1,200 mm, filling the gap of similar equipment at home and abroad, and won the invention patent and the second prize of the second China Forestry Industry Innovation Award.

  Keep learning and become an industry expert.

  He taught himself professional knowledge such as "Steam and Hydraulic", "Mechatronics" and "Forestry Lifting Conveyor", consulted more than 500 documents and made more than 200,000 words of reading notes. At the same time, humbly consult and learn from well-known domestic experts in Harbin Institute of Technology, China Academy of Forestry and other scientific research institutes, and study hard to solve technical problems in the field of wood structure production and construction.

  In 2011, he led the team to undertake the national "Twelfth Five-Year Plan" science and technology project — The project "Design Research and Demonstration of Larch Structural Nodes" participated in the national "Twelfth Five-Year Plan" project — Research and development project of energy-saving wood skeleton wall materials. The paper "Design of Bending Test Device for Larch Plywood Beams" was published in Mechanical Engineer. As the main drafter of the national standard "Code for Design of Wood Structures" GB50005-2017, it provided important data and technical information for the formulation of national standards. In 2014 and 2017, through the transformation of existing patented technology and application results, it applied for Daxinganling Shenzhou Arctic Wood Co., Ltd. to become a "high-tech enterprise". "Shenzhou Arctic" wooden house has passed the CE certification of the European Union.

  In recent years, he has designed, reviewed and dismantled more than 40,000 square meters of wooden structure drawings, designed and manufactured more than 1,000 pieces of more than 40 kinds of handicrafts, and completed the research, development, design, manufacture and processing of super-large and super-long beam-column structures. Improve the independent design of small wooden houses and ancient buildings, explore the wooden house design combining modern wooden structures with new buildings and new materials, and highlight uniqueness and innovation; In the design of heavy-duty system, large-scale steel-wood system, beam-column system, light-duty 2×4 structure system, single-storey and multi-storey villas, hotels, large-scale venues, ancient buildings and other wooden structures, good results have been achieved. The team of wood structure design, R&D and manufacturing of Daxinganling Shenzhou Arctic Wood Co., Ltd. led by him undertook all the design and innovation tasks of the company, and solved more than 260 problems in wood structure production, design and construction. In 2014, it was awarded as "Model Worker Innovation Studio" and "Pioneer of Provincial Workers" in Heilongjiang Province, becoming the first innovative studio of wood structure design, R&D and manufacturing in Heilongjiang Province. In 2016, it was named the National Worker Pioneer; In 2015, the Technology Center was recognized as a provincial-level enterprise technology center by the Provincial Industry and Information Committee.

  Reject temptation and dedicate to forest cause.

  With the achievement of various scientific and technological achievements, some enterprises have been optimistic about his ability and technology, and they have taken the initiative to come to the door and hired him at a heavy price. Every time, he politely declined. He often said: "It is the green forest in Daxing’ anling that has nurtured me, and it is the pure land in Mohe, the Arctic that has cultivated me. Enterprises are in a period of transformation and development. How can I forget the benefits!" Re-tempting conditions, and then generous treatment; It can’t change his love for his hometown and his dedication to the enterprise.

  On the way to chasing dreams, there are both the joy of success and the profound pain. Eight years ago, when welding the frame of L-shaped wood beam splicing machine, he accidentally caused a serious sprain and dislocation of the elbow joint of his right arm. In order to catch up with the work progress, he missed the best treatment time because he didn’t see a doctor in time, leaving a permanent wound on his arm, which has not been able to straighten up so far, and he often feels dull pain at night. He has been working in hard conditions for a long time and has not eaten in time, which has caused him to suffer from stomach diseases and arthritis. However, he knows that the road to innovation is full of thorns and bumps, and it is inevitable to pay and sacrifice! If scientists, technicians and craftsmen are compared to the three inseparable links in China’s creation, then Bai Weidong is the link of "Longjiang craftsman". He said, "I would like to contribute all my wisdom and strength to the revitalization of Longjiang! Polish the brands of "Made in China" and "Created in China" with the spirit of "great country craftsman" and make our ordinary workers take the responsibility of the times for realizing the Chinese dream! "

  Keep innovating and make new achievements.

  In 2018, he presided over the roof reconstruction project of Changchun National Fitness Swimming Pool, which adopted glued wooden roof with an area of 6,300 ㎡ and a structural height of 12.7m m. The main structural form of the roof was a single-span glued wooden curved beam with a span of 30.5m, connected by built-in steel plates and stainless steel pins, and used more than 30,000 metal pieces, and the processing accuracy was controlled within 2 ㎡. In July 2018, he presided over the full-scale strength test and expert demonstration of the first 30-meter glued wood string curved beam in China. After the project is completed, it will become a demonstration project of Jilin Provincial Housing and Construction Department and even a national-level wooden structure.

  Jilin Forest Industry Waterworks Project has a building area of 3,023.03 square meters, with 80 columns with a diameter of 600㎜, the longest of which is 16.406 meters, 24 columns with 200*200 square columns, 38 columns with 260*260 square columns, 400 columns and 875 beams. The hollow wooden columns of this project save 55.58m3 of wood, which embodies the second prize of national scientific and technological progress-"

  The overall appearance of the world’s first snail restaurant project is similar to a snail’s shell, with a diameter of 20.4m and a construction area of 207m2. A total of 186 straight beams and curved beams are used. The surface layer is made of three-layer curved glass, which is beautiful in appearance, heat preservation and energy saving. A large steel structure column in the middle is used as the main force support and plays a functional role in drainage, pipeline installation, etc. The joint of wood members is connected by steel structure to increase strength. The project embodies that

Extreme Yue 01 made a heavy appearance at Guangzhou Auto Show with pure vision scheme, and will become the target for powerful car companies to follow.

   On November 17th, 2023 Guangzhou International Auto Show officially kicked off. According to the official introduction, the total exhibition area reached 220,000 m, with 1,132 vehicles on display, including 469 new energy vehicles. New energy vehicles undoubtedly became the "protagonist" of this Guangzhou Auto Show.

  As the benchmark of smart cars, the first brand of high-end smart car robots, Ji Yue 01, was unveiled at Guangzhou Auto Show, which attracted the attention of many audiences. From time to time, people at the scene were attracted by this car robot, entered the car to experience the 35.6-inch 6K ultra-clear screen, and communicated with the voice assistant SIMO.


  At the auto show, Xia Yiping, CEO of Jidu and Extreme Yue, explained many advantages of Extreme Yue 01, such as intelligent cabin and intelligent driving, to guests and domestic and foreign media. Xia Yiping said: "All the intelligence of Extreme Yue 01 will become the target for later generations to imitate. Smart cars in the next 10 years will have the shadow of extremely 01. "


  Dynamic modeling, intelligent cabin "smart" SIMO is comparable to real people, and it brings multiple surprises.

  It is understood that the Extreme Yue booth is located in Hall 20.2, Zone D of the Canton Fair Exhibition Hall. The design of the booth is based on the visual color system "AI purple" of the automobile robot brand, and incorporates many AI elements and experience links to create an immersive scientific and technological atmosphere. On-the-spot 5 Extreme Yue 01 sets not only attract countless eyes with its flamboyant and sporty design style, but also bring a brand-new interactive experience of intelligent cockpit to the audience.


  When you walk into the pole-crossing booth, the first thing you see is the pole-crossing 01 with the colors of Xinghe Purple, Xinghui Orange, Chineydy Grey and Xingchen White. The eye-catching exterior paint of the car body, combined with the simple and smooth overall design of the car body full of sense of technology and sports, shows the audience the pure beauty of technology. According to the staff of the Extreme Yue booth, with its unique robot aesthetic design, Extreme Yue 01 has successively won three design awards, namely German Red Dot, iF and Japan GOOD DESIGN, becoming the first vehicle in China to win the world’s top design award "Triple Crown".


  The overall shape of Extreme Yue 01 comes from the design language of "robot aesthetics", with simple and generous appearance design and dynamic body proportion. The visual effect of the headlights looks quite atmospheric, the side lines of the car body are fashionable, and the side circumference presents a dynamic and lively design style. Looking back, the taillight style is also simple and neat.


  The handleless electric induction door that comes standard in all the systems of Extreme Yue 01 is also quite eye-catching. When the user approaches, the door automatically opens, the rearview mirror opens and the car lights up; After the user enters the car, the door automatically closes, and there is no need to use hands all the time, giving the audience unexpected surprises.


  Entering the car, the overall visual effect is bold and concise. The left and right shift levers, shift levers and central control physical buttons are cancelled in the whole car, and the 35.6-inch 6K integrated ultra-clear large screen is extremely popular, and the sense of technology is directly full. The dashboard also gives people a very fashionable and sporty feeling. The leather/imitation leather mixed seat is equipped with the functions of front and rear seats with memory electric adjustment and seat proportion down, so that the audience can sit comfortably.


  It is worth mentioning that the 35.6-inch large screen can fully display key information such as maps, and after the full screen, the audience will be immersed in entertainment scenes such as games or watching movies. With the support of 8 times computing power of Qualcomm 8295 chip, the big screen operation is very smooth, and it can move freely regardless of dragging, zooming and moving left and right. After the audience experience, it is considered to be comparable to the mobile phone.


  The AI voice interactive system with high recognition rate carried by Extreme Yue 01 is even more amazing to the audience. More than once, many people gave voice instructions at the same time, but SIMO, the voice assistant, skillfully received irrelevant instructions from different people and directions, ranging from navigation, window opening, temperature setting to watching movies and listening to music, that is, issuing instructions in Cantonese can still be accurately recognized. Speech recognition speed is as fast as 0.5 seconds, and dialogue and communication are almost the same as real people.


  The most surprising thing for people is that you can use the voice outside the car when standing anywhere around the extreme crossing 01, and there are viewers standing at the front and rear of the car to talk to SIMO. When in the car, SIMO shows a strong ability to observe words and colors. Wherever people look, it knows where passengers want to control, without talking or other body language. For example, when the audience looks at the door, window and rearview mirror, it will "move with the wind".

  The surprise is still going on: OTA was upgraded at the end of 2001 to create a new interactive and intelligent driving experience.

  At the auto show, Xia Yiping, CEO of Jidu and Extreme Yue, appeared at the extreme Yue booth to explain extreme Yue 01. Xia Yiping introduced that Extreme Yue 01 will usher in the first OTA after delivery at the end of the year, and comprehensively upgrade the content ecology, navigation experience, voice interaction and game experience. If you get through the big data of users’ travel, the car map accurately presents traffic lights, helping users to travel all the way; The new snow mode makes driving safer in winter.


  SIMO, which refreshes the audience at the auto show, will also bring users a smarter interactive experience, including the integration of ERNIE Bot, Baidu map, and so on. At that time, users only need direct voice commands to ask SIMO questions, and they can experience all the capabilities of ERNIE Bot. Accessing the latest AI capabilities of Baidu Maps allows SIMO to support thousands of functions in voice calling map applications, making maps a smart "AI wizard".


  At present, BEV+Transformer’s "pure vision" scheme has achieved the only mass production in China on the Extreme Yue 01. Except for the Extreme Yue, only one brand in the world has achieved the "pure vision" intelligent driving scheme, that is, Tesla, the absolute benchmark of the new energy automobile industry.

  In January next year, Jiyue 01 will upgrade OCC occupation network technology through OTA on the basis of BEV+Transformer, which will greatly improve the ability of identifying abnormal obstacles and scene generalization, realize the complete technical system of "pure vision" advanced intelligent driving of BEV+Transformer+OCC, and raise the upper limit of "pure vision" advanced intelligent driving.


  Xia Yiping said that OCC algorithm has greatly improved the perception ability of automobile robots in the 3D world, and has higher accuracy and stronger generalization ability than lidar. With the support of OCC algorithm, "pure vision" will become the most prominent selling point of high-order intelligent driving scheme. "In 2024, China car companies with technical strength will definitely follow the pure visual intelligent driving scheme and launch corresponding products."

  At present, Extreme Yue 01 has been fully delivered, including two models of Extreme Yue 01 Max and Extreme Yue 01 Max Performance, and the price is 249,900 to 339,900 yuan. Now, you can enjoy the rights and interests of 70,000 yuan. Extreme Yue 01 will bring high-level intelligence to more users and drive smart cars to continue to evolve.

Singing with fans, Penny Dai pinched her thighs and laughed, counting the embarrassing moments of the concert

  China News Service, Beijing, April 10 (Reporter, Zhang Xi) Singers interacting with fans on stage is nothing new, but it is rare to encounter embarrassment. On the morning of the 9th, "Penny Dai emoji" was on the hot search. She interacted with fans under the stage while singing "How" at the concert. As a result, the fans were seriously out of tune. Penny Dai not only didn’t know whether to laugh or cry, but also pinched her thighs throughout the song in order to finish it, which was very funny.

Dai Penny sang with fans live

  Dai Penny encountered fans "seriously out of tune"

  Helplessly pinch your legs and hold back your laughter

  On the 8th, Penny Dai held a fan meeting in Wuhan. When singing "How", she interacted with fans in the audience as usual. Unexpectedly, a male fan wearing glasses rushed directly to the front to sing duet, but the fans not only went out of tune seriously, but also laughed on the spot, making Penny Dai dumbfounded. This expression was also made into an emoji by netizens.

  Judging from the video exposed by netizens, in order to continue singing the song, Dai Penny had been forced to endure the laughing scene, not only pinching her thighs and arms throughout the whole process, but also looking helplessly at the sky. In the end, she couldn’t help it and said with a smile: "I regret it so much. For the first time in my 18 years of debut, I pinched my thighs and sang" How ".

  On the afternoon of the 9th, Dai Penny also responded on Weibo that the performance was "really unforgettable". She admitted that she was nervous for the singing fans and asked what the other party was laughing at.

Data map: On the evening of April 7, Jay Chou's "Strongest on the Surface" world tour concert in Australia was held in Sydney.

  Data map: On the evening of April 7, Jay Chou’s "Strongest on the Surface" world tour concert was held in Sydney. Posted by China News Agency, photographed by Chen Lu

  Jay Chou was provoked by fans

  Ask to sing Jolin Tsai’s song

  Earlier, Jay Chou held a concert in Hong Kong, and his wife Kunling also helped out. Unexpectedly, during the song ordering session, a female fan blurted out, "I want to order a song you wrote for Jolin Tsai, but I don’t remember the name." The witty Jay Chou replied with a smile: "Who is Jolin Tsai?"

  In fact, the song ordered by the female fans was "How come you can’t even speak clearly", which was also a song written by Jay Chou to Jolin Tsai and included in her 2001 album "Lucky Number". In the end, Jay Chou sang this song under the chorus, which was ridiculed by netizens as a "lifetime" series, because it should be difficult to sing this song next time.

  As for Jay Chou’s on-the-spot reaction, some netizens joked: "The desire to survive is very strong, otherwise I am afraid I will have to kneel on the keyboard when I go home."

Data map: Luo Zhixiang, Li Nanxuan, photo

  Luo Zhixiang is stuck on the stage

  Resolve embarrassment cleverly

  Earlier, Luo Zhixiang encountered a lift malfunction at a concert and was accidentally stuck, unable to rise or fall.

  At a very awkward moment, Luo Zhixiang, who exposed half of his head, joked: "Do you want me to show half of my head and sing with everyone?" Then he said: "What do you mean the stage doesn’t raise me up?" After the video was exposed, netizens burst into laughter, praising Luo Zhixiang for defusing the embarrassment.

Data map: Cai Yilin, Wang Sheng, photo

  Jolin Tsai forgets words

  Embarrassed smile

  When it comes to the embarrassing scene of the concert, Jolin Tsai’s New Year’s Eve performance on Zhejiang Satellite TV late last year had to be mentioned. That night, she brought four powerful songs of "Man", "Mr. Q", "Dancer" and "I’m Not Yours" to heat up the atmosphere, and also sang the theme song "What What" of the movie "Monster Hunt 2" for the first time.

  However, Jolin Tsai made a mistake while singing the signature song "Dancing Girl" when netizens found that they had forgotten the words for a while, and sang the lyrics "Telling Forgotten Love" as "Listen to all the joys and sorrows…" Although Jolin Tsai calmly dealt with the crisis of forgetting the words, he couldn’t help but show an embarrassed smile, which made netizens laugh and say "proved that it is 100% true singing".

"Infographic: Jacky Cheung

  Data map: Zhang Xueyou, issued by China News Agency, photographed by Chen Xiaoyuan

  Jacky Cheung sings on stage

  Fans shouted "Andy Lau" under the stage.

  Jacky Cheung, known as the "God of Songs", also suffered embarrassment at concerts. Earlier, netizens posted a video of Jacky Cheung’s concert. When he stepped down and interacted, some fans were excited and mistakenly shouted "Andy Lau, Andy Lau, Andy Lau’s side". But Jacky Cheung did not show any displeasure.

  Seeing such a picture, many netizens expressed their distaste for Jacky Zhang, and left messages one after another, saying, "Zhang Ge Shen’s mentality is good" "Can you be more funny?" "This is really embarrassing, but it seems that it is common for celebrities to be mistaken."

Data map: Liu Ruoying, Li Nanxuan, photo

  Liu Ruoying’s concert ended and no one called Encore.

  Embarrassed to appear again

  When Liu Ruoying held a concert in 2013, after 100 minutes of singing, at the end of the thousand audience, no one shouted encore (meaning encore, transliteration of Encore), which made her dumbfounded and embarrassed, saying: "It’s boring, my fans can’t encore, so I’ll come out by myself." Then after singing 4 songs and stepping down, the fans shouted "encore" again, so that Liu Ruoying responded happily: "Right, so that you can sing until you surrender."

  It is reported that the fans did not call Encore, and the reason why Liu Ruoying still appeared was that she wanted to dedicate the hard-working song "A You Hold Tight" to her dementia grandmother. (over)

Analyze BYD Han EV Champion Edition, which configuration is more cost-effective?

Zhiji Automobile/Linjing Store

In the automobile industry, BYD seems to have gradually become synonymous with new energy brands. Whether it is the in-depth research and development of battery technology or the continuous introduction of vehicles, BYD’s models will always surprise us every time. Not long ago, in order to better pursue sales and performance, BYD launched a series of models called "Champion Edition". Among them, the new car has upgraded the configuration and reduced the price. Of course, as a highly concerned Han EV, it also ushered in the upgrade of the "Champion Edition" and launched five models. So let’s take a look at the differences between these five BYD Han EV Champion Editions. How should we make a choice?

1. Unify cool design.

In terms of appearance, in fact, the overall design is not much different from the current BYD Han EV. However, a new color scheme of "Glacier Blue" has been added, and it is available as standard in the whole system. This also makes the Han EV Champion Edition more rich in style, and the start is high. It is also equipped with 19-inch wheels, which makes the vehicle more dynamic in visual effect.

In addition, the Chinese EV Champion Edition continues to adopt the "DragonFace" design language, with Chinese taillights and AGS active air intake grille. Based on the thermal management requirements of the whole vehicle, the opening and closing strategy of the active grille is carefully optimized, making the opening and closing of the active grille more accurate. As for the body size, it still maintains the cash data, with a wheelbase of 2920mm and a positioning of medium and large cars. This kind of body data also makes the vehicle have a good performance in space. When the experiencer is 170cm, adjust the front seat to a comfortable position, and the head space is about two punches, and the head space is about two punches, and the leg space is about three punches, which is excellent in the same class of vehicles. As for the trunk space, it is half, and the space is not very large. Including the rear part, only the standard electric tailgate has been added, and the 506KM and 605KM distinguished taillights have been upgraded to the "Chinese knot" style.

2. Look at the interior configuration, which one do you choose?

The interior of Han EV Champion Edition still continues the simple and luxurious accessory style of the former, but there are still some differences in the configuration of the five models. The vehicle comes standard with DiLink4.0(5G) intelligent network connection system, 5G quick connection, dual-frequency positioning navigation and intelligent voice interaction in the four-tone area of the car are all very practical functions.

However, configurations such as W-HUD head-up display and BSD blind spot monitoring system have been further upgraded, and the display is clearer and the proportion is more appropriate, which greatly improves the driving safety of drivers and passengers. As for the steering wheel heating, intelligent fragrance, 12-speaker Dana audio, ventilation/heating of the main driver’s seat, front heat insulation sound insulation glass+rear black privacy glass, 6.6kW mobile power station and electric tailgate, they are also standard in the whole department. On the whole, the configuration level is obviously far higher than that of most models at the same price.

Of course, these are just all the standard items of the champion version of Han EV. If you pay more attention to the configuration when buying a car, the configuration of two 715KM models of Han EV must not be missed. Both 715KM vehicles use leather seats, which are large in size and thick in filling. The front main and auxiliary seats all support 12-way electric adjustment and ventilation and heating functions, and the passenger seat has boss key function.

According to the actual measurement, the electric adjustment range of the seat is large, the air volume of the seat ventilation is moderate, and the experience is good. The rear seat has a central armrest, a water cup holder and a storage compartment, and the overall configuration is slightly lower than that of the front seat. Only the 610km four-wheel drive flagship model supports the functions of rear electric backrest adjustment and seat heating and ventilation. Compared with the 715KM distinguished model, the 715KM flagship model not only adds the HWA high-speed road driving assistance to the DiPilot intelligent driving assistance system, but also has the largest number of radars and the most comprehensive and advanced functions, which can reduce the burden of users’ long-distance driving.

At the same time, it also adds comfort configurations such as steering wheel heating and Nappa leather seats, which brings more advanced enjoyment to users. Therefore, in the same endurance mode, if you are more in pursuit of a full match, then the 715KM flagship model is a very good choice. And most of today’s stores will give priority to exclusive and honorable arrival, and the reason of sufficient production capacity has also led customers to take the initiative to favor these two configuration models. Of course, if you only pursue configuration, then 715KM flagship type and 610KM four-wheel drive flagship type can be selected.

3. Power is the main choice, and it is selected as 610KM four-wheel drive.

The Chinese EV Champion Edition provides a total of five models and four power systems, and the motor power of each model is different. The maximum power of a single motor is 150KW, 168kw and 180kw, respectively. The maximum power of the dual-motor four-wheel drive flagship model system is 380KW, and the maximum torque is 700N.m, and its 100-meter acceleration soars to 3.9 seconds, while the rest versions are 7.9 seconds. The 610KM four-wheel drive flagship, which is the top of the power system, must be the gospel of power lovers. The 3.9-second 100-kilometer acceleration with the blessing of double motors makes the performance of the vehicle strong enough.

It is also equipped with the newly released Yunqi -C intelligent damping body control system, which can realize millisecond control and response, dynamically adjust the suspension state in real time, and make the vehicle performance better bloom. In sports mode, when you step on the "floor oil", you can feel that the dynamic response of this car is very sensitive. Unlike the delayed power output of the fuel car, the power of the vehicle is directly transmitted, clean and tidy, and the middle section is accelerated in one go. You can feel that the power output is always smooth and silky, and the driving experience is quite calm under the strong sense of pushing back.

In the emergency braking state, the pedal feedback is very calm and practical, and there is no feeling of bouncing and jumping. The whole process is quite smooth. Moreover, the FSD variable damping suspension can adjust the damping in real time according to the road conditions, so that the car body can bring better dynamic performance. When walking through the mountain road, you can obviously feel that the flexibility of the suspension is very strong, and the compression stroke of the suspension will not be easily pushed to the limit. The general sparse vibration filter is more thorough, the texture is improved a lot, and it has the comfort and isolation of an executive-class car.

The lighter unsprung weight makes the whole body lighter and more hand-following. Especially, the steering mode provides two modes: comfort and sports. In sports mode, the steering torque gain is particularly obvious, which can help us to control more accurately when walking through mountain roads. Therefore, if you are more looking forward to the dynamic texture, then the 610KM four-wheel drive flagship model must be the best choice. Of course, if the power demand is not great, the other four two-wheel drive models are more suitable.

4. Choosing a tram, battery life is also one of the conditions.

After picking up the configuration and picking up the power, there are naturally consumers who prefer battery life. Due to the downward price drop, the customer age of Han DMi is also rapidly young, and the demand ratio of wedding car and family as the first car begins to rise, and battery life has become the primary consideration standard. Then the five models of the Han EV Champion Edition are distinguished by endurance, namely: 506KM distinguished model, 605KM distinguished model, 610KM four-wheel drive flagship model and 715KM distinguished model and flagship model.

Then, for consumers who don’t have high endurance requirements and general interior configuration requirements, 506KM and 605KM can already meet the normal practical needs on weekdays. The main difference between them is that 506KM is more suitable for consumers who commute in cities and have limited budgets, while 605 is more suitable for occasional long-distance needs, and the economy is not so tight. The configuration of 695KM will also be higher, such as blind spot monitoring, early warning of opening doors, and custom-made Dana audio by HiFi, which are also not available in the 506KM model. Of course, if you want to pursue the ultimate endurance and the economy can meet it, the two models of 715KM are more suitable.

Write to the end:

I have to say that the launch of BYD’s "Champion Edition" series models is a good news for most consumers. After all, why not spend less money to enjoy a better equipped car? As for the Han EV Champion Edition, it is not difficult to see that how to make a choice depends on your own needs and hobbies. After all, five cars and four kinds of power can basically meet the choice needs of many consumers.

The original article of Zhiyu Automobile, please contact the platform if you need to reprint it.

* The picture is from the Internet. If it is infringing, please contact the author to delete it. *

Looking forward to the 2008 Geneva Motor Show: six beautiful cars are the first to see (Figure)

  


  


  


  Geneva is a world-famous neutral country, so the Geneva Motor Show has completely inherited the country’s "attitude towards life"-neutrality and objectivity. The biggest feature of the Geneva Motor Show is that it treats all car factories equally, without any racial prejudice, and will not give special care to the domestic automobile industry, because there is no automobile industry in Switzerland. Every Geneva Motor Show, major automakers in Europe, the United States, Japan, etc. participate in the most luxurious lineup. This year’s Geneva Motor Show will be officially unveiled in March. Different from the past, in addition to many domestic brands, there will be many new cars to be introduced at the Geneva Motor Show. Let’s pay attention to these new cars.


  Volvo XC60


  After the unprecedented success of its seven-seater full-size luxury SUV XC90, the XC60 concept new car that was unveiled at the Detroit Auto Show in 2007 is regarded as the forerunner of the global cross-border SUV. Recently, Volvo officially announced that the official production version of XC60 will be officially unveiled at the Geneva Auto Show. This novel and unique new car will be launched globally at the end of 2008 and enter the China market early next year. Competitors of this XC60 include Mercedes-Benz GLK, BMW X3, Audi Q5, Volkswagen Tiguan and so on.


  Ford sixth generation Fiesta


  Changan Ford will continue to bet on the "new car" this year, the most striking of which is the sixth generation Fiesta, which will be unveiled at the Geneva Motor Show. If there are no accidents, this new car will be unveiled and put into production in China in the second half of the year and will be listed at the end of the year.


  The sixth generation Fiesta is the first mass-produced model of Ford concept car "Verve". In addition to the three-door model, the information of five-door models will be announced at the Geneva Motor Show. By comparing the pictures, we can find that the difference between the new generation Fiesta and Verve is quite small, and they have basically the same lines and designs, and only make adjustments in details, such as the large air dam at the front of the car, the combination of lights, and the chrome decoration under the fog lights.


  The chassis structure is the same as MAZDA2. In addition, the new Fiesta provides five power specifications. The gasoline engine includes two Duratec systems of 1.3 liters and 1.4 liters. In addition, a 1.6-liter Ti-VCT gasoline engine is added for the first time, with a maximum horsepower of 115 horsepower, which is more environmentally friendly than the previous generation.


  The second generation of British and finidi FX models


  In 2007, it was officially introduced into China, and Britain and finidi got a good start, and its FX, G, EX and other models were well received by the market. At this Geneva Motor Show, Britain and finidi prepared a rich feast-the second-generation FX car, which showed the determination of Britain and finidi to enter the European market, and it was reported that this new car would be introduced to China for a bigger market share at the first time.


  It has been nearly five years since the FX model was officially introduced into the market in 2003. Although the shape is still quite avant-garde from today’s point of view, it is inevitable that the second generation FX will come out in the face of the comprehensive upgrading of strong competitors. However, the news about the second generation FX is still quite limited, only that it will be equipped with a brand-new V8 power system.


  Chevrolet small change to Le Cheng


  A small modified Le Cheng made its debut at the Frankfurt Motor Show in 2007. It was a five-door hatchback car. At this Geneva Motor Show, GM Europe announced that it would release a brand-new three-door version of the car. Different from the previous five-door version, the Le Cheng three-door version has slightly changed the front face, enlarged the design of the Chevrolet cross factory emblem, and has a brand-new combination of red and white rear taillights. The car will be equipped with gasoline engines with displacement of 1.2L and 1.4L.. It is reported that Le Cheng will be listed in the middle of the year, with a five-door model and then a three-door model, which will impact the growing personalized car market.


  The Eighth European Accord


  Recently, Honda announced the European version of the eighth generation Accord, which will be officially unveiled at the Geneva Motor Show. Previously, the eighth generation Accord imported by Guangzhou Honda was the American version, which was quite different in appearance design. There are four-door and five-door versions on the model, and the pentagonal shield chrome-plated water tank cover is more stereoscopic than the American version, and it is full of sharp lines on the whole, showing incomparable aggression.


  The low center of gravity and wide car body are the characteristics of the Japan-Europe Accord, especially the five-door version, which can not only reduce the height of the luggage compartment floor, but also achieve the stability of driving and handling, and also provide excellent seating space and comfort. In addition, irregular chrome-plated door handles and double exhaust tailpipes will be standard equipment, and the rim size is 17 and 18 inches. (Ma Haiyan)

Editor: Wang Yuxi