标签： 上海龙凤

The scrape accident of Mr. Dong’s car

　　Mr. Dong from Beijing drove his Mercedes-Benz to the road isolation pile and suffered a little "minor injury". When he was sent to repair, the 4S shop "overhauled" his vehicle — — Replacing the front axle and frame assembly cost more than 400 thousand. At the same time, because the 4S shop privately engraved the frame number during maintenance, Mr. Dong’s car could not be inspected annually, and millions of Mercedes-Benz cars became furnishings. The Paper once reported this.

　　Mr. Dong brought the 4S shop Lixing Xingzhi (Beijing) Automobile Co., Ltd. to court. The Tongzhou District Court of Beijing held that Lixingxing Company replaced the vehicle without replacing the front axle and frame, and engraved the frame number privately, which constituted fraud. Therefore, Lixingxing Company was sentenced to put the original frame back on Mr. Dong’s vehicle and compensated Mr. Dong for more than 860,000 yuan according to the maintenance cost.

　　Mr. Dong said that at present, both parties have appealed and the case is in the second instance.

　　"Little scratch" repaired 400,000.

　　The Paper previously reported that Mr. Dong bought an imported Mercedes-Benz G500 off-road vehicle for 1.698 million yuan in 2011. On September 5, 2017, when he was driving in happy avenue, Dongcheng District, Beijing, he scraped the isolation pile. Mr. Dong sent the car to Lixingxing for repair. On November 21st of that year, Mr. Dong received a short message from PICC China, claiming that the amount of damages for his Mercedes-Benz accident was more than 418,000 yuan.

　　Mr. Dong said that when he picked up the car, he found that the "slightly injured" Mercedes-Benz had undergone an overhaul, replaced the front axle and frame assembly, and re-numbered the frame. Moreover, on the original car frame assembly, there is also a private car frame number, "It’s Lixingxing’s people who called ‘ Practice hands ’ " .

　　On March 14, 2018, when Mr. Dong started the annual inspection of his Mercedes-Benz, he was checking the first item of the project — — Vehicle identification code, and its car is marked with "X". Inspector’s remarks: the font and character spacing characteristics of the frame number are completely inconsistent with the Mercedes-Benz brand frame number. Mr. Dong’s Mercedes-Benz can’t pass the annual inspection and can’t get on the road, so he can only park it at home as a decoration.

　　Subsequently, Mr. Dong took Lixinghang to court, and proposed that Lixinghang should pay compensation of more than 870,000 yuan, which is three times the maintenance cost, and compensate for the loss of 51,000 yuan during the suspension of the vehicle, and asked Lixinghang to put the original frame back into the vehicle.

Original frame assembly replaced by Mr. Dong.

　　Mercedes-Benz Company certifies that it wants to change the front axle.

　　The Tongzhou District Court of Beijing found in the first instance that there was a maintenance contract relationship between Mr. Dong and Lixinghang Company. After the vehicle in dispute was repaired by Lixinghang Company, the insurance company paid the maintenance fee of more than 410,000 yuan to Lixinghang Company based on the insurance contract between Mr. Dong and Mr. Dong. The focus of the dispute in this case is whether Lixingxing Company’s replacement of the front axle and frame for the disputed vehicle constitutes fraud to Mr. Dong.

　　The court found that Mr. Dong reported the accident to the insurance company after driving the disputed vehicle on September 5, 2017. The insurance company did not go to the scene of the accident for inspection, and the disputed vehicle was towed to Lixingxing Company for maintenance.

　　Tongzhou court also found that Lixinghang Company submitted the complaint record of Mr. Dong from Mercedes-Benz China Company regarding the replacement of the front axle, in which Dong Xiaomeng’s first complaint record on May 26, 2018 stated that Mr. Dong was told by Lixinghang Company that the vehicle needed to replace the front axle during the maintenance process, and Mercedes-Benz Company submitted the complaint record to prove that Mr. Dong knew that the vehicle needed to replace the front axle.

　　In this regard, the court held that, first of all, the complaint record was recorded by Mercedes-Benz China Company, and Mr. Dong refused to recognize the contents of the complaint record. Lixingxing Company did not submit other evidence such as the voice record of the complaint to prove it, which could not prove that the contents recorded by Mercedes-Benz China Company were Mr. Dong’s true meaning; In addition, even if the contents of the record are true, according to the contents, Mr. Dong was told that the front axle of the vehicle needed to be replaced during the vehicle maintenance, which cannot prove the fact that Lixinghang Company informed Mr. Dong that the vehicle needed to be replaced before the vehicle maintenance.

Mr. Dong’s car had to be parked at home after being repaired by Lixing. Source: Photo courtesy of Mr. Dong

　　The first-instance judgment "changed back"

　　The Paper noted that Lixingxing and Xi ‘an Lizhixing Automobile Co., Ltd. involved in the incident of "the rights protection of female Mercedes-Benz owners sitting on the hood in Xi ‘an" are the same boss, and their legal representatives are both Yan Jiansheng.

　　The Tongzhou court held that Lixingxing Company failed to submit evidence to prove that it informed Mr. Dong of the need to replace the frame and front axle before maintenance. According to the judicial appraisal opinion issued by the Judicial Appraisal Center of the Institute of Highway Science of the Ministry of Transport, the frame assembly and front axle in this maintenance are unreasonable replacement parts. According to the statement of appraiser Chen Dehe, the frame assembly and front axle of the disputed vehicle do not need to be replaced.

　　The court also found that the replacement cost of parts for Mr. Dong’s Mercedes-Benz front axle and frame assembly was nearly 280,000 yuan, accounting for 70% of the total replacement cost, and the frame was an important part of the vehicle. For the replacement of the frame, it would really affect the price of the vehicle for resale. Lixingxing Company replaced the front axle and frame without telling Mr. Dong, and without knowing that it was illegal, it privately engraved the frame number on the new frame after testing on the old frame, which constituted fraud to Mr. Dong.

　　The court held that Lixingxing Company should pay Mr. Dong three times the maintenance cost of the front axle and frame, which was calculated to be more than 860,000 yuan by the court.

　　On December 10, 2019, the Tongzhou court ruled that Lixingxing Company compensated Mr. Dong for a loss of 860,000 yuan within 7 days from the effective date of the judgment, and returned the original frame to Mr. Dong’s vehicle. (Reporter Tan Jun)

In today’s entertainment circle, actors are faced with all kinds of viewing standards and comments, and how to deal with external voices has often become an inevitable topic in their career. Recently, Bao Beier, a famous actor, caused a heated discussion because of an interview. In this interview, Bao Beier frankly responded to all kinds of questions about the quality of his works, especially those who were accused of performing "bad films".

First, the event background: Bao Beier and the "bad film" controversy.

In the past few years, Bao Beier did participate in some film and television works with poor reputation, which made people talk about it. Some people think that he lacks the ability to choose high-quality scripts, but Bao Beier doesn’t seem to care about it. In the interview, he bluntly said: "Yes, there is nothing else to find me. I am very happy if I can find me to shoot anything. Do I still choose?" This sentence not only reflects his helplessness to the status quo, but also reveals his love for the performing arts.

Second, Bao Beier’s frankness and attitude

Bao Beier’s frankness shows us the truest side of an actor. He admitted that although his career did not seem to be fully recognized by the director and audience, he was still happy to perform. This mentality is not common in the entertainment circle, especially in the era when traffic is king. Many actors may take projects frequently because of business needs, and even sacrifice their artistic pursuits in exchange for short-term benefits.

He also mentioned: "As for what to play, it is not my decision, unless I have a choice, I am engaged in a career that I love, although my career may not love me." This sentence makes people feel his predicament and struggle in the performing arts industry, and at the same time makes people admire his persistence in performing arts.

Third, the present situation of the entertainment circle and the choice of actors

In today’s information explosion era, the audience’s expectations for film and television works are getting higher and higher. In this context, the career of actors faces greater challenges. Bao Beier’s response actually reflects a microcosm of the whole industry: many actors are often forced to choose roles and scripts when facing the diversified film market.

When judging a movie or TV series, many viewers often pay attention to its box office and word of mouth. If an actor’s works are criticized one after another, they will point the finger at the actor himself and ignore his environment and predicament. Bao Beier’s attitude is a helpless response to this situation.

Fourth, the balance between artistic value and commercial interests

In Bao Beier’s response, we can explore a deeper theme: the relationship between art and commerce. The success of an actor often needs to find a work that can balance the creative intention and the market demand, and Bao Beier has obviously encountered a bottleneck in this regard. Although his works are sometimes not recognized, his attitude of loving creation makes people look forward to his future development.

Performing arts is not only a personal aura, but also involves the cooperation of the team and the joint efforts of the creators. Sometimes, the success of a movie depends not only on the actor’s acting skills, but also on the script, director, capital investment and other factors. Therefore, Bao Beier’s free and easy attitude may be a smart adaptation to the current situation of the industry.

V. The future of Bao Beier and the expectations of the audience.

Although Bao Beier has made many self-deprecating performances of "bad movies", he is good at turning failure into motivation and continuing to look for new opportunities, which is worthy of recognition. The audience also expects him to show more exquisite acting skills and more diversified roles in his future works. Perhaps, he will choose some more challenging roles, or find his way out in the boutique station.

Through this interview, Bao Beier not only showed us a real actor image, but also caused people to think about the present situation of the whole entertainment circle. While the audience wants to see more high-quality works, the actors are also trying to find a balance, hoping to build a bridge between business and art. We look forward to seeing Bao Beier bring you more memorable works in the near future.

Editor in charge:

　　At the end of March, PSA Philippe Varan quietly arrived in Beijing. The most important agenda of this trip was to participate in the board of directors of Shenlong Company and conduct final discussions on the integration of Dongfeng and Dongfeng.

　　According to sources, the integration of the two brands that have been rumored in the industry recently has been officially finalized at the board of directors. The Ministry of Commerce of Shenlong’s Dongfeng Citroen and Dongfeng Peugeot brands will be integrated into a unified Dongfeng Peugeot Citroen sales company (hereinafter referred to as the "sales company"). The current general manager of Dongfeng Citroen, Wei Wenqing, will serve as the head of the sales company and oversee the operation of the two brands. The sales part that is not involved in this integration may be moved in the next step. The news is expected to be officially announced on the eve.

　　In fact, it was not the first time that the integration of Shenlong dual brands was proposed, but it was always difficult for Dongfeng and PSA to reach a consensus. With PSA’s global strategic adjustment, the "door" was opened for the substantive passage of the proposal…

　　Two into one

　　The current organizational structure of Shenlong Company is divided into Dongfeng Citroen Ministry of Commerce and Dongfeng Peugeot Ministry of Commerce under the top management of Shenlong Board of Directors. Under these two departments of Commerce, there are departments involved in procurement, research and development, sales, quality, planning, branding, production, and personnel.

　　It is understood that the integration of the two major ministries of commerce will involve personnel, administration, finance, parts procurement, after-sales services and many other fields, but the sales and marketing departments will still maintain relatively opposing operations. In the words of the above-mentioned people familiar with the matter, except for sales and marketing, all places that consumers cannot see will be integrated.Despite this, the sales and marketing departments will still be managed by the newly established sales company. If successful, this integration plan will be fully completed by the end of April 2012.

"Current General Manager of Dongfeng Citroen Wei Wenqing"

　　This will inevitably lead to a series of personnel changes. The most important of which is the adjustment of the two top executives of the current Ministry of Commerce.According to reports, Wei Wenqing, the current general manager of Dongfeng Citroen, will become the head of the sales company and oversee the operation of the two brands.Regarding the news that Lei Xin, general manager of Dongfeng Peugeot, will be transferred to the director of Shenlong Strategic Planning Department, the above-mentioned person denied that it is unlikely.Lei Xin is likely to be the Chinese executive for the planned Dongfeng joint venture.

　　In addition, on the Dongfeng Peugeot Ministry of Commerce will also move from Beijing to Shanghai rumors, we learned that the Dongfeng Peugeot Ministry of Commerce will not be relocated to Shanghai as a whole, sales and marketing departments will remain in Beijing, personnel, administration, finance and other functional areas of business will be relocated to Shanghai, in the future, the sales company will implement multi-site management.

　　After the completion of this integration, it means that the dual-brand independent operation model that has lasted for nearly a decade in Shenlong will become history.

　　Shenlong insiders revealed that this is a major event for Shenlong Company, so a "reorganization committee" was established within Shenlong to promote the integration. Members include: Sun Xiaodong, director of product planning and market strategy for Asia, PSA, Liu Weidong, deputy general manager of Dongfeng Company, Wei Wenqing, general manager of the Ministry of Commerce of Dongfeng Citroen, and Lei Xin, general manager of the Ministry of Commerce of Dongfeng Peugeot.

　　In fact, the integration of Dongfeng Citroen and Dongfeng Peugeot had already begun as early as 2009. When Tang Teng, the former deputy general manager of Dongfeng Peugeot, was transferred to the head of the strategic planning department of Shenlong Automobile, he also had a new identity, that is, the dual-brand marketing director. This is a new position that has never existed in Shenlong Automobile’s organizational structure.

　　The establishment of the dual-brand marketing director position is a signal, the above person said. Subsequently, before the original PSA China headquarters was relocated to Shanghai, the two brands’ parts and after-sales services systems began to be initially integrated. At present, the integration of parts and after-sales services systems has basically met expectations. After this series of events paved the way, Dongfeng Peugeot Citroen Sales Company has really raised the agenda.

　　"Left hand" hit "right hand"

　　The person said that the formation of Shenlong’s "dual-brand independent operation" model has its own unique background. As early as 1992, when PSA entered the joint venture with Dongfeng Motor Company in China, only Citroen was introduced. In 2002, Dongfeng Motor Company signed an expansion cooperation contract with France’s PSA Group, and the Peugeot brand was included in Shenlong’s command. The dual-brand operation model was also formed.

　　At first, it was hoped that the two brands could have synergies and differentiated operations. PSA Global has always adhered to the structure of independent operation of Peugeot and Citroen for many years. Unfortunately, it backfired.

　　When talking about the products of Dongfeng Peugeot and Dongfeng Citroen, a senior product editor said that He, Citroen, and Yu are like twin brothers, whether it is product positioning or price range, they are direct competitors of each other.

　　Liu Weidong, deputy general manager of Dongfeng Motor Company, has also mentioned many times that Citroen and Peugeot share platforms and technologies, and there is not much difference in terms of accessories, after-sales maintenance, etc. Therefore, there is no need to set up two teams to operate.

　　The implementation of the dual-brand strategy for so many years has obviously not brought Shenlong the rewards it deserves. It is understood that PSA is the earliest international brand to enter the Chinese auto market after that. However, according to relevant statistics, from the implementation of the Shenlong dual-brand strategy in 2003 to 2010, the total sales volume of Shenlong in 7 years was 1.56 million vehicles, while Volkswagen’s joint venture in China, Shanghai Volkswagen, achieved sales of more than 1 million vehicles in 2010 alone. On the contrary, "left hand" plays "right hand", and the establishment of two sets of teams and two sets of personnel has caused a significant increase in operating costs.

PSA’s global strategy realigns behind the scenes

　　However, this situation is obviously not new today. According to people familiar with the matter, a global in-depth strategic adjustment of PSA has become the key to promoting the substantive integration of the two brands.

　　It is understood that PSA Group Global is rearranging the two major brands of Peugeot and Citroen through a series of restructurings, not only establishing two new positions of commercial operation director and international operation director of Peugeot and Citroen in Europe, but also two former executives in China. Additionally, a general manager is assigned to each European country market to be responsible for the business of Peugeot and Citroen, and to develop and manage the sales network.

　　In fact, PSA’s global integration is far from over, even beyond PSA itself. Recently, General Motors and PSA announced that they will form a long-term and large-scale global strategic alliance. The content of the alliance between the two parties is mainly focused on two aspects. First, the two sides share in the field of complete vehicle platforms, parts and modules. Second, the two sides will establish a joint venture global procurement enterprise to be responsible for the procurement of raw materials, parts and other products and services of the alliance. The joint venture global procurement enterprise will have an annual comprehensive procurement volume of 125 billion US dollars. In addition, the alliance will also lay the foundation for the two sides to explore cooperation in other fields.

　　 "Sharing resources and reducing costs are the keywords for PSA’s integration, whether it is restructuring the two brands or marrying GM," a PSA insider said. This idea also applies to the integration of the two brands under Shenlong.

　　Coincidentally, in the eyes of veteran automotive expert Zhang Zhiyong, Shenlong’s integration plan is very similar to the existing model of Shanghai GM. He believes that this is closely related to Sun Xiaodong, one of the four core members of Shenlong’s "reorganization committee". After all, the reform of Shanghai GM’s brand business unit was carried out by Sun Xiaodong.

　　Zhang Zhiyong said that Peugeot Citroen is more like two companies than two brands to the outside world. The disadvantage of this company brand system is that the overall operating cost of Shenlong is relatively high, and the cooperation between the two brands in business, procurement, communication, personnel and other aspects cannot form complementary advantages. Shanghai GM’s brand structure is obviously very different from Shenlong. Shanghai GM has three brands. Each brand was more in charge of marketing and marketing functions. However, the personnel, administration, and finance of the three brands were uniformly owned by Shanghai General. The characteristics of this system were to centralize power first, then decentralize power, first establish the leadership of Shanghai General, such as personnel, finance, etc., and then let each brand operate independently in terms of business policy, market positioning, and marketing communication. In comparison, the current Shenlong Company was more like a puppet head office.

　　However, many people in the industry still have reservations about how much the integration of a company’s internal functional structure that does not involve sales and marketing can enhance the market competitiveness of the two brands. It is worth noting that the sales part that is not involved in the integration of the two brands may be moved in the next step. Shenlong Automobile will try to set up some 3S stores and 2S stores in the third- and fourth-tier markets to connect the two brands for sales.

　　In fact, similar thinking has also appeared in the channel reform, which is called channel coordination internally. That is, for the third and fourth lines, the models of the three independent series of Dongfeng, Dongfeng Liuqi and Zhengzhou Dongfeng brands will be sold in the same exhibition hall. In April and May this year, collaborative investment promotion will be carried out. At present, the coordination store has launched three franchise stores in Hunan Xiangtan, Fujian Longyan and Jilin Xinhui, which are blank in the network. It is also reported that SAIC has also begun to try to sell online with MG in some areas where sales are not good.

　　An industry insider believes that the number of 4S stores in China is unique in the world. At present, when the market has bid farewell to the previous rapid growth, some brand manufacturers and distributors are a little overwhelmed by the huge operating costs of 4S stores. When the operating conditions are not enough to support the basic survival of 4S stores, for brands belonging to the same company, online sales can be a response.

　　However, the strategy is still in the exploration stage. Perhaps, the integration of Shenlong Company is not over. (Text/Li Lin)

　　Read more:

　　Rumor has it that Dongfeng Peugeot and Dongfeng Citroen will be integrated within the year
　　//www.autohome.com.cn/news/201202/300453.html

　　Shenlong Auto’s 5-year plan will launch a variety of new models
　　//www.autohome.com.cn/news/201104/188638.html

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