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On April 25th, the 18th beijing international automotive exhibition officially kicked off in Beijing China International Exhibition Center. As the first A-class auto show in China in 2024, Chery Group brought its four brands, Chery, Xingtu, Jietu and iCAR, with 25 heavy models and more than ten advanced technology exhibits, which fully demonstrated the latest technological achievements and all-round development path of Chery Group under electrification and intelligence, and fully interpreted the profound connotation of "global love of technology Chery".

[Chery Group unveiled its four major brands in beijing international automotive exhibition in 2024]

The strong rise of China Automobile has created a new lifestyle for users around the world.

It has been four years since the last Beijing Auto Show. In the past four years, China’s automobile industry has developed with each passing day, the scale of the industry has almost doubled, and the share of independent brands has made a leap-forward breakthrough. China’s new energy vehicles have the highest growth rate in the world, accounting for more than 60% of the market. Grasping market opportunities, Chery Group sold a total of 529,000 vehicles in the first quarter of this year, up 60.3% year-on-year; The growth of new energy has even doubled. In the first quarter, 60,133 new energy vehicles were sold, up 124.3% year-on-year. In the first quarter, 253,000 cars were exported, ranking first in China.

Empowered by "Eta Ursae Majoris 2025" and the new energy strategic system, Chery, Jietu, Xingtu and iCAR have joined forces, and their technologies, brands and products have been continuously advanced, participating in the competitive development of the global automobile industry at an amazing Chery speed, and creating different lifestyles for different users around the world.

As Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, while accelerating the transformation of new energy, Chery adheres to the coordinated development of oil and electricity, and lays out multi-power technical routes such as pure electricity, hybrid, extended range and hydrogen energy, and develops better products for different markets, different countries and different users according to local conditions with the full track strength of "Technical Chery".

[Speech by Yin Tongyue, Party Secretary and Chairman of Chery Holding Group]

Oil and electricity cooperate to lead the new energy era with strength.

Chery has always adhered to the balanced development of oil and electricity cooperation. Thanks to the world-class hybrid technology-Kunpeng Super Hybrid C-DM, Chery Fengyun series continues to advance, and plans to launch 11 vehicles in two years to establish a complete new energy product layout covering hybrid, extended range and pure electricity. At this auto show, a smart five-seat SUV—— built for the new generation-Chery Fengyun sequence new energy mass production concept car E06 made a stunning appearance; Fengyun A9 puts product co-creation on the auto show stage for the first time, and users have the opportunity to participate in the whole process of co-creation activities from appearance, intelligence, product experience to community content, and create their own "dream car"; Explore 06 C-DM, a new benchmark of global energy-saving SUV, and just complete "a tank of oil challenges 2000 kilometers", and use the measured data to correct its name.

Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. said at the scene that Chery will not only continue to exert its strength in the field of new energy, but also become a leader in the field of fuel. The continuous research and development of new technologies and new models have enabled the three product sequences of Tiggo, Arrizo and Exploration to be continuously iterated and innovated.

[Speech by Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd.]

As the sales backbone of Chery brand, Tiggo 8 series always leads the mainstream market segment with the champion label, and defines the champion quality with the champion strength. The new Tiggo 8 debuted at the Chery booth, drawing inspiration from nature. The bionic modeling style features make the new car smart, elegant and powerful. In addition, the first official model of Chery brand-Exploration 06 Secret Knight Edition was also listed at the auto show. As the only official four-wheel drive square box with traction qualification of 150,000, it brings users all-round choices of "changing the city and changing the wild" and is worthy of the title of "the most fun square box of 150,000".

[New Tiggo 8]

Starway opens the world’s first show of the first MPV E08 concept car.

Stepping into 2024, the new energy transformation of Xingtu brand has started "acceleration". At this auto show, Starway made a strong attack with the new energy lineup of the whole department. The participating models covered a variety of technical routes, including pure electric, hybrid and extended range. The models covered cars, SUVs and MPVs, which fully demonstrated the determination of the layout of Starway’s entire track. At the auto show, Starway’s first luxury flagship new energy MPV E08 concept car was the world’s first show, equipped with the latest technologies such as Dazhuo advanced intelligent driving and iATS intelligent all-terrain system, and adopted the new design concept of Fusion Luxury, representing the next generation design direction of Starway. It is worth mentioning that this auto show is also the first appearance of Star Era ET after its pre-sale on April 15th. The new car will exceed 6,000 units in 24 hours and 8,000 units in three days. Up to now, it has exceeded 11,539 units, and the new car will be listed in mid-May. Huang Zhaogen, general manager of Xingtu Marketing Center, said that every great brand was born in an extraordinary era, leading a brand-new value. Xingtu has always adhered to an upward initial heart. In the future, with the empowerment of Chery Group’s best technology, talents, platforms and other innovative resources, we will use new energy and intelligence to light up the "spire" of Chery pyramid and become a luxury brand that the world loves.

[Speech by Huang Zhaogen, General Manager of Xingtu Marketing Center]

Jietu adheres to the "Travel+"strategy, and its initial product technology continues to be "wild"

Jietu brand has once again shown its strong strength after Shanhai T2 listed in Beijing. At the auto show conference, Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu Brand Division, said that Jietu would stand above the accumulated sales of one million and make progress towards annual sales of one million. At the same time, Jetway Shanhai T5, Shanhai T2 and Shanhai T1 all appeared as the first models of Jetway off-road "Five Tiger Generals", and brand-new models of family travel series, Shanhai L6 and Shanhai L7, also made a grand appearance. In addition, Jietu JMK, Jietu JMK peace elite joint model, travel camping trailer "Travel BOX", traveler extended seven-seat version and other models are also eye-catching, highlighting the characteristics of Jietu products and technologies that continue to be "wild", and demonstrating the ambition of Jietu brand to advance into the 3.0 era and fully launch hybrid off-road track.

[Speech by Dai Lihong, Assistant General Manager of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Jietu Brand Division]

ICAR 03T made its debut, and three major sequences were assembled to participate in the exhibition, and upgraded ICAR brought a new experience.

On April 25th, iCAR unveiled the brand-new model 03T for the first time, and brought the entire lineup of three series families to auto china as a "new force" for young people. Among them, iCAR 03 is specially designed for early adopters and adheres to smart equality; ICAR 03T is based on the differentiated needs of users, and its style is more tough, further satisfying young people’s pursuit of the ultimate experience. ICAR V23 positioning style off-road electric city SUV is not only a toy but also a prop and an emotional antidote. Icar25 is positioned as a medium and large off-road MPV, which is a new single-compartment vehicle species leading the future travel.

[Speech by Su Jun, Chief Product Officer of iCAR Automotive]

At the same time, with rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, iCAR has injected new potential energy into iCAR and brought new experiences to young users.

Forward-looking technology is at your fingertips to unlock new ways of future travel.

Chery always regards technological innovation as the core driving force, and at the same time, it is close to users’ emotional needs with humanized design concept, creating technology with temperature and increasing users’ sense of acquisition and experience. At this auto show, Chery booth not only featured a number of heavy-duty models, but also concept products based on future forward-looking technology, such as three-body flying car, Chery iBar, S2MA extensible intelligent Mars architecture, showing the forward-looking vision and future technology layout of Chery.

"Three-body flying car"

In addition, Chery’s "Science and Technology Man" is full of sincerity. Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, together with Zhang Chaoyang, founder and CEO of Sohu, will personally give a lecture at the Chery booth, giving a unique "physics class" for visiting students from Tsinghua and Peking University on topics such as oil-electricity hybrid, deep Miller cycle and Chery Kunpeng super hybrid C-DM technology.

3,000 foreign guests gather at the booth Chery enters a new stage of international development.

At the Beijing Auto Show, 3,000 foreign guests gathered at the Chery booth to create and share, which also made the scene a grand event for international exchanges. Since it set sail in 2001, Chery has exported its products to more than 80 countries and regions and gained 13.6 million users worldwide, including 3.6 million foreign users.

[3000 foreign guests gather at Chery booth]

As a pathfinder and typical representative of China automobile’s "going out to sea", Chery will strive to contribute to the economy, employment, tax payment and public welfare of every market in the world by pursuing the change from quantity to quality, increasing investment in research and development, practicing the concept of global corporate citizenship, truly promoting the brand of China, and making users all over the world fall in love with Chery and China cars.

Technology Chery, global love. The strong product lineup and leading scientific and technological achievements fully demonstrate Chery’s strength and determination to embrace the new era of the industry. Taking this opportunity, Chery will accelerate the comprehensive transformation of new energy and continue to promote the high-quality development of China’s automobile industry.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

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The super-hybrid design of Qichen V DD-i is eye-catching. The front face adopts a family-style design language, and the front grille presents a wide V-shape, which echoes the brand logo and highlights its unique identity. The overall lines are smooth, and the body presents a dynamic posture. With streamlined roof lines and sharp headlights, it shows a sense of technology and sports. The overall style is simple without losing the atmosphere, which shows the innovative spirit and design strength of Qichen brand.

Qichen V DD-i super hybrid has a body size of 4607*1917*1624 mm and a wheelbase of 2700 mm, which gives it spacious interior space. The side lines of the car are smooth and dynamic, forming a natural extension from the front face to the rear of the car, outlining a compact and powerful visual effect. The front and rear wheel tracks are 1640 mm, which ensures the stability and handling of the vehicle during driving. With 19-inch rims, the tyre size is 235/55 R19. Its unique rim design not only enhances the visual impact of the whole vehicle, but also provides good grip and comfort for driving.

Qichen V DD-i super hybrid interior design is based on simplicity and sense of technology. The center console adopts a 12.3-inch central control screen, which supports voice recognition control system and brings convenient operation experience. The steering wheel is wrapped in leather, which makes it feel comfortable. At the same time, it supports manual adjustment up and down and back and forth to meet the individual needs of different drivers. The front row is equipped with mobile phone wireless charging function, which is convenient for drivers to charge at any time. In terms of seats, Qichen V DD-i super hybrid seat is made of imitation leather, and the main driving seat has the functions of front and rear adjustment, backrest adjustment and 2-way height adjustment, providing a comfortable driving experience. The co-pilot seat also supports front and rear adjustment and backrest adjustment, which brings passengers a comfortable riding experience. The rear seats can be laid down in proportion, providing more storage space to meet the needs of different scenes.

Qichen V DD-i super hybrid system is equipped with a 1.5T turbocharged engine with a maximum power of 120kW and a maximum torque of 230 N m.. The matching E-CVT continuously variable transmission makes the power output smoother and more efficient, providing excellent driving experience for drivers.

The owner of car home spoke highly of Qichen V DD-i super hybrid, saying that it was his first electric car, and the experience was very satisfactory, much better than that of a pure oil car. He particularly emphasized the power feeling, pointing out that the motor started vigorously and smoothly, and there was no sense of shifting, which was the main reason why he chose this car. In addition, as his first SUV, Qichen V DD-i super hybrid has performed very well in sitting posture, vision and space, and the rear seats are spacious and suitable for home use. In terms of appearance, the white body looks atmospheric and fashionable, while the green is fresh and special. In terms of fuel consumption, Qichen V DD-i super hybrid has performed well on urban roads, especially in traffic jams, which can significantly reduce fuel consumption and save users a lot of costs.

The perfect fusion of intelligence and aesthetics: the functional charm of eπ 008

As a trend-setting smart SUV, the EPi 008 successfully combines technology and luxury with its unique design concept and innovative features to create a family car that surpasses the times. Let’s explore the highlights of this futuristic SUV together.

Well, first of all.Smart star grilleIt is an innovative highlight in the design of the eπ 008. It adopts dynamic display technology, which can change the display mode according to different situations. Whether it is a welcome greeting when starting or a safety reminder during driving, it reflects the intelligence and humanization of the vehicle. This design not only improves the visual effect, but also increases the interaction with the outside world during driving to ensure driving safety.

whileFront and rear through LED light group, composed of 536 lamp beads, not only provides excellent lighting performance, but also its exquisite styling design enhances the overall temperament of the vehicle. The low energy consumption characteristics of the LED lamp group not only ensure the efficient operation of the vehicle, but also strengthen the brand recognition through the unique lighting language. Driving at night is like a dazzling scenery.

Enter the interior.64 color ambient lightGive the eπ 008 a sense of personalization and luxury. Users can freely choose colors according to their mood or ambient atmosphere, creating a warm and comfortable space experience. Whether it is a family outing or a night drive, the personalized setting of ambient lights brings passengers unparalleled sensory enjoyment.

To sum up, through these well-designed details, the eπ 008 not only technically meets the requirements of modern families for intelligence, efficiency and comfort, but also demonstrates its luxury and cutting-edge aesthetic concept in appearance and interior. As a true smart large SUV, the eπ 008 offers drivers and passengers an unprecedented driving experience with its unique functional charm.

　　China Broadcasting Network Beijing December 30th news, according to the website of the China Film Association, on the afternoon of December 27th, the Eighth National Congress of the China Film Association voted to elect the new chairperson and vice chairperson. Director Li Qiankuan, who has directed many classic films such as "The Founding Ceremony", was elected as the eighth chairperson of the film association, while Feng Xiaogang and Jackie Chan were elected as vice chairpeople.

　　10 Hong Kong filmmakers join the film association

　　The Eighth National Congress of the China Film Association opened in Beijing on December 26. The conference brought together 349 delegates from all over the country, including 13 delegates from Hong Kong and Macao Special Administrative Regions, to represent the vast majority of film workers across the country to discuss the development plan of Chinese film and study and determine the tasks of the Film Association for the next five years.

　　The 10 Hong Kong filmmakers who joined the China Film Association this time include Jackie Chan, Andy Lau, Chen Kexin, Chen Ka Shang, Er Dongsheng, Xu Xiaoming, Hong Kong Film Producers Association Chairperson Hong Zuxing, Emperor Film International Co., Ltd. Chief Executive Officer Li Yabo, Universal Asia Film Group Senior Executive Zhuang Cheng, and Yindu Agency Chairperson Song Dai.

　　Feng Xiaogang Jackie Chan served as Vice Chairperson

　　On December 27, the conference voted for the new chairperson and vice-chairperson candidates. Li Qiankuan, a director who has directed many classic films such as "The Founding Ceremony", was elected as the eighth chairperson of the Film Association. Li Qiankuan is a native of Penglai, Shandong Province, born in Dalian in 1941. He graduated from the Fine Arts Department of Beijing Film Academy in 1964 and served as an artist at Changchun Film Studio. He was transferred to director in 1976. Since 1981, he has co-directed a series of important films such as "General Saber", "Fugitive", "The Founding Ceremony", "After the Decisive Battle", "Chongqing Negotiation", "The July 7th Incident" and "Red Hijab". In particular, his famous work "The Founding Ceremony" has re-created a generation of historical figures on the screen, returning the images of Mao Zedong and Chiang Kai-shek to their historical faces. He has successively won the "Golden Rooster", "Hundred Flowers" and the Ministry of Radio, Television and Television Outstanding Film Awards, and set box office records in both mainland China and Hong Kong. Li Qiankuan’s films focus on major revolutionary themes, and his works have a prominent epic style and rich historical scenes. At the same time, he is also quite skilled in shaping characters. This time, he succeeded director Wu Yigong as the eighth chairperson of the Film Association.

　　Among the list of vice chairpeople, Feng Xiaogang and Jackie Chan are the most eye-catching. Previously, Feng Xiaogang served as a director of the seventh board of directors of the film association, and Jackie Chan was the first Hong Kong and Macao filmmakers to join the film association and served as vice chairpeople. In addition, Kang Jianmin, director of the State Film Administration Tong Gang, actors Pan Hong, Li Xuejian, Xi Meijuan, etc. were all vice chairpeople of the film association in the last term and were re-elected this time. There are ten vice chairpeople this year, one more than the previous term. In addition to the above seven people, there are Zhang Huijun, director of the Beijing Film Academy, screenwriter Li Pingfen, and director Yin Li.

　　At the meeting on December 27, a new term of directors was also voted for. Among them, Zhang Hanyu, Zhang Fengyi, Jia Zhangke, Li Bingbing and other filmmakers were elected as the new term of directors.

　　The China Film Association was established on July 26, 1949. It is a people’s organization composed of filmmakers of all ethnic groups in China. It founded famous film festivals such as the Chinese Film Golden Rooster Award and the China Golden Rooster Hundred Flowers Film Festival. Yang Hansheng, **, Xia Yan, Xie Jin, Xie Tieli and others have served as chairpeople of the association. The association elects a new chairperson every five years.

Editor in charge: Liu Li