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How determined is the 4S Group to close 5 4S stores and build more than 20 car body panel and spray centers？

Under the general trend of falling vehicle sales and prices, the logic of making money in 4S stores has changed: 4S Group is no longer centered on the brand of the agent, but on customer service, and its autonomy will grow.

What does the author mean?

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Please indicate the source: AC car (ID: ACQICHE).

"Selling one car loses another" is not an exaggeration, but a fact.

AC Auto recently took stock of the 2023 annual report of 9 major dealer groups.The gross profit of new cars has declined to varying degrees year on year, without exception.

This is enough to see the power of the "price war" in the auto market, which not only devours the profits of dealers, but also accelerates the reshuffle of the dealer system. Many 4S stores’ hopes for survival are pinned on the rebates of manufacturers.

This year’s "oil-electricity dispute" is even more fierce. New energy vehicles not only disrupt the price system of traditional cars, but also impact the joint venture brand camp that 4S stores rely on most.

In 2024, the overall situation of automobile dealers in China is not optimistic. Under the difficult situation, it is better than the listed automobile dealer group to adjust actively.

Zhongsheng Group has always been in the forefront of the industry in terms of revenue and net profit, and was once called by the media."the last light in the 4S era"Its two core financial data in 2023 are not optimistic year-on-year, which reflects the operational difficulty of the automobile circulation market.

But zhongsheng group’sAfter-sales business is still the most eye-catching "background color" in the annual report.In particular, the strong control of the accident car business is also considered by the industry to be the key to keeping the last light in the 4S era.

After-sales "background color": the after-sales gross profit of a single store is as high as 22 million.

In 2023, luxury car dealers had to jump into the deep pit of "price for quantity" under the atmosphere of "price drops and then falls".

As the largest distributor of Lexus and the second largest distributor of Mercedes-Benz in China, Zhongsheng Group had 420 dealerships by December 31, 2023, including 269 luxury brands and 151 mid-to high-end brands.

Even with such a strong brand, Zhongsheng Group’s net profit fell by 24% in 2023 when its revenue decreased slightly year-on-year.

In terms of the split structure, Zhongsheng Group’s main income is still obtained from the sales of new cars. In 2023, the revenue scale was about 140.2 billion yuan, a slight decrease year-on-year; However, the gross profit of new cars was only 1.058 billion yuan, down 74% year-on-year.

The gross profit margin of the new car is even bleak.From 2.7% to 0.8% in 2023.. This is also the first time since 2016 that the gross profit margin of Zhongsheng New Car has fallen below 1%.

It is becoming more and more difficult to make money from new cars, and the after-sales business has become the ballast stone of 4 S. This is also the "background color" of Zhongsheng Group.

There are two sets of data to prove it:

First, in 2023, Zhongsheng Group contributed 20.1 billion yuan in after-sales revenue (maintenance, repair and painting) and 9.3 billion yuan in after-sales gross profit, up by 15% and 24% respectively. The number of incoming plants increased from 6.72 million to 7.47 million.

Based on this data, Zhongsheng GroupThe after-sales gross profit of a single 4S shop is as high as 22 million yuan/year, and the output value of bicycles is 2691 yuan.

Second, from 2020 to 2023, Zhongsheng Group’s absorption rate of spare parts exceeded 100%, which is enough to show that Zhongsheng’s after-sales gross profit can cover the operating costs and reduce the operating risks of 4S stores under the background that new cars are difficult to make money.

In terms of revenue contribution alone, the gross profit contribution of Zhongsheng’s spare parts, maintenance packages and after-sales service,From 54.2% in 2017 to 65.7% in 2023.It is enough to see the importance of after-sales business in Zhongsheng Group.

Strong control of accident car business: building 100 car body panel and painting centers.

In the annual report of Zhongsheng Group, it was emphasized again."Three One Goals"：

That is, to build 100 brand car body panel and spray service centers; Double the output value of accident car maintenance business; Achieve a sales ratio of used cars to new cars of 1.0.

As of March this year, Zhongsheng Group has operated 20 Zhongsheng brand maintenance service centers in 15 cities, another 14 are under construction, and an additional 12 have been planned.

It is worth mentioning that Zhongsheng Group has optimized its weak brand 4S store.Five Nissan 4S stores have been converted into car body panel and painting centers.

AC Auto once explained in the article that Zhongsheng Group will build the largest accident car maintenance chain in China if the goal of 100 cars is achieved.

Generally speaking, the gross profit contribution of after-sales business of a 4S shop is close to 50%, and the accident car business can account for 60-70% of the gross profit pool of after-sales business.

In 2023, Zhongsheng Group’s after-sales (maintenance, repair and painting) gross profit was 9.3 billion yuan, accounting for more than 65.7% of the contribution. Based on the above data,The accident vehicle maintenance output value of Zhongsheng Group may exceed 5.4 billion yuan.. The annual report also revealed that the output value of accident vehicle maintenance increased by 14% year-on-year.

Under the hidden rule of premium for resources, accident car business has become one of the few strong businesses in 4 S. Behind Zhongsheng Group’s tightening of accident car business,There are two necessary conditions:

AC automobile columnist weiran made an inventory of the after-sales situation of Zhongsheng Group in his article:

As can be seen from the table, from 2019 to 2023, the number of factory returns of Zhongsheng Group increased slightly, the after-sales gross profit margin was relatively stable, and the average output value decreased, but the number of retained customers increased to 3.79 million; After-sales gross profit increased from 8.6 billion to 11.766 billion yuan.

Where does the growth source come from?

There is an answer in the financial report:In 2023, the number of new car customers of Zhongsheng Group was 501,500 units, down 3.6% year-on-year, while the number of retained customers increased by 7.1%, which means that most of the increase came from the increase in the number of customers who returned to the factory after sale.

In other words, the "customer unit price" is decreasing, and the number of incoming plants is increasing, indicating that Zhongsheng Group’s after-sales customer locking and customer recall capabilities are getting stronger.

In the annual report, Zhongsheng Group put forward that the ultimate goal is to become a localized automobile service brand, and non-Zhongsheng system owners can also renew their insurance, repair accident cars and wash beauty stickers through Zhongsheng.

To achieve this goal, "100 car body panel and spray centers" is a key link, which will become the main contact point for car owners of non-medium-rise systems and deeply bind insurance companies and customers.

It is certain that similar Zhongsheng Group will strengthen the management and control of the accident car business, or bring greater pressure to the repair shop.

Hold the last light of the 4S shop era?

Some people think that the prosperity of China’s automobile market is the prosperity of consumption, not the prosperity of capital.

Judging from the market value of the dealer group alone, Zhongsheng’s share price has turned sharply from the high point in mid-2021 to now.Lost 82% of its market value..

Obviously, the logic of making money for dealers has changed, and the core of business may have shifted from vehicle sales to after-sales service.

The adjustment made by Zhongsheng around the after-sales business also reflects the new trend of the dealer industry:4S Group no longer takes the brand of the agent as the center, but takes the customer service as the center, and holds the customer firmly in its hands, so its autonomy will grow.

With China’s automobile market entering the stock market from the incremental market, 4S Group has a large number of customers, and customer operation has become the key to its future success, for example, increasing the number of after-sales tickets and the output value of bicycles.

Moreover, Zhongsheng’s customers are mostly luxury car owners, who are able and willing to pay for high-value services. Based on this, Zhongsheng’s strategy in the after-sales field should be more radical.

It can be said,It will become the base for Zhongsheng Group to resist the decline of dealer industry by mainly operating luxury cars, holding the basic after-sales market and controlling the accident car business.

It is an indisputable fact that in the tide of electrification transformation, fuel vehicles are being subverted, and the four functions of 4S stores, including vehicle Sale, Spare part, after-sales Service and information Survey, are being dismantled by OEMs and independent after-sales enterprises. Reflected in the data, from 2020 to 2023, more than 8,000 4S stores withdrew from the network.

Whether Zhongsheng can keep the last light of the 4S shop era remains to be answered. To be sure, this will be a thorny road.

Many old acquaintances returned to Morena Bacalin to join Dead Waiter 3.

Deadpool

　　　　 On April 27th, Beijing time, according to foreign media reports, Morena Bacalin and Stefan Kapicic returned to Dead Waiter 3 and continued to play Vanessa and Guinness.

　　Karan Soni and leslie uggams, old acquaintances who had previously announced their return, continued to play the roles of taxi driver Dobinder and roommate blind wife Al.

　　This film is the first film in which "Deadpool" joins MCU, with ryan reynolds returning to the leading role, Hugh Jackman "Wolverine" newly joining, and Emma Colin and matthew macfadyen also starring. Directed by shawn levy, it will be R-rated, and it is planned to start shooting in May this year and be released in North America on November 8 next year.

　　Deadpool, whose real name is wade winston wilson, is a fictional character created by Marvel Comics. He first appeared in New Mutant # 98 (published in February 1991). At first, Deadpool was set as a super villain, but after he was transferred from New Mutant to Agent X series, he gradually became an anti-hero who attracted more attention from readers. Deadpool is a mercenary and assassin who has been disfigured and thus deeply troubled. He has strong self-healing ability and superhuman physical quality. Because of his joking style, especially his tendency to break the fourth wall to create humor or play gimmicks, he won the nickname "mouth gun mercenary"

　　Deadpool’s popularity is also reflected in his appearance in other media. In the comic book series Cable and Deadpool in 2004, Deadpool called his scar "the intersection of ryan reynolds and Sha Pigou". Reynolds finally played Deadpool in the X-Men Movie Series, and appeared in Wolverine (2009), Deadpool (2016) and its sequel Dead Servant 2 (2018). On March 20, 2019, Walt Disney Company returned through the merger of 20th Century Fox, X-Men and Fantastic Four. But only Deadpool confirmed that he would not restart or re-cast, and Deadpool, played by Ryan Reynolds, would return and join the Marvel movie universe.

　　Wade winston wilson lost his father when he was young, and his mother became desperate. Later, he also left home to find another way. However, there are two mothers and three fathers in his memory, but no matter which version, they all died in the end. Later, his friends, Ply Si Tong and Scott, agents of S.H.I.E.L.E.L.D., discovered in an incident that he was controlled by a villain named Butler in his youth and then killed his family, but Deadpool himself didn’t know at present.

　　When he grew up, Wade joined the Canadian Special Operations Forces Command and became a mercenary. He was sent to kill a man named Wade T Wilson in a mission, which reminded Wade of his real name.

　　As one of the most violent characters in the X-Men, Deadpool accepted the experiment of "X-Weapon" in the early stage to treat cancer, and implanted the regenerative healing factor from Jingang Wolf into his own body. Even after being tortured, he was able to regenerate quickly, and his body was torn apart and restored to its original state, which led to the excessive growth of brain cells and became crazy. Regenerative ability and cancer cells repel each other, resulting in a body full of scars. I was deeply ashamed and didn’t want to implicate my girlfriend’s happy life, so I left her. Later, in a secret war, I met a black symbiont who just came to earth and was possessed by it. This symbiont is the venom that later possessed Spider-Man: the deadly guardian.

　　Later, he found an apartment by himself, and advertised that he could accept anyone’s entrustment to kill people. Because of this, the punisher became sworn enemies with him, and even Spider-Man disliked his style very much.

　　In fact, Deadpool was very kind, and after leaving the "X-weapon", he would no longer kill good people. Usually, he was hired to kill only gangsters, terrorist organizations and some famous villains in the Marvel universe. But Deadpool is very lewd. Before accepting the experiment, he originally wanted to spend the rest of his life with his former girlfriend. Later, when his girlfriend left him, he often made love everywhere.

　　Deadpool is used to chatting with his other personalities at ordinary times, and has a yellow dialog box to represent his other personality, which usually makes his companions unhappy with him. Marvel Comics is one of the few people who know that they are in the comic world. In many cases, he will deliberately break the fourth wall to have a dialogue with readers. He likes to eat tacos.

　　I think I have the ability to regenerate, so I can be regarded as a mutant, but because it is implanted the day after tomorrow, it is not accepted by the X-Men, so I often make trouble under an excuse, which makes the members of the X-Men have a headache.

　　In private love, he has kissed and made out with many women. And once had feelings with the goddess of death, so she was cursed by Thanos, who also fell in love with the goddess of death, and became immortal, so she could not be with her. Deadpool accepted Drakula’s entrustment to bring back his fiancee, succubus queen Kela Xia (political marriage, when Drakula thought Kela Xia was his first daughter) in The Iron Hand Challenge. As a result, Kela Xia unexpectedly fell in love with Deadpool, and they got married.

　　In many stories, we can know that Deadpool is a language expert. For example, in the story of Jin Gang Wolf, he translated the dialect of Wa Kanda, and in The Art of War of Deadpool, he showed that he could understand ancient Chinese, even the characters of the Warring States Period.

　　It is learned from Deadpool #250 that Deadpool died in the collision between the main universe and the ultimate universe. But eight months after the secret war, Deadpool cooperated with Captain America to steal chemicals that might save his life from a sick thief.

　　Later, Deadpool was recruited into The Avengers in The Extraordinary Avenger, and he used the fame brought by The Avengers to set up a bounty mercenary group (also known as the money-grabbing special attack team), but later he broke up because of poor management and Deadpool’s lack of leadership, and was later taken over by Domino.

　　Thanks to the "X-weapon" experiment, Deadpool has a very strong regenerative self-healing ability and superhuman physical quality, and its regenerative ability is even stronger than that of the Wolves of Jingang. Even if his brain and heart are fatally injured, he can heal and regenerate quickly, and his body can recover quickly even if it is divided, but his regenerative ability is mutually exclusive with cancer cells in the body, resulting in scars everywhere.

　　Deadpool has the ability to break the fourth wall, which enables him to talk directly with readers or audiences. This ability is also reflected in the live-action movies. He is one of the few people in Marvel Comics’s works who knows that he is in a comic world. Deadpool is also one of the most famous talkers in Marvel comics, and his talker is stronger than Spider-Man’s, so he is known as the "talker mercenary" and "the first talker in Marvel Comics". The reason behind this is actually that his mutant ability causes excessive growth of brain cells, which makes his character crazy.

　　In many stories, we can know that Deadpool is a language expert. For example, in the story of Jin Gang Wolf, he once translated the dialect of Wa Kanda, and in The Art of War in Deadpool, he showed that he could understand ancient Chinese, even the characters of the Warring States period.

　　Deadpool is also an expert in gun, fencing and fighting. His main weapons are pistols and two Tatsu Yamashiro. In the live-action movie, he used to turn two Tatsu Yamashiro to resist bullets fired by electric cables, and even easily killed a large group of members of the "X-Weapons" project with only twelve bullets.

　　(Meng Qing)

How long do we have to wait？ Take stock of those SUVs of ＂fools＂

　　[Information] April 1st-April Fool’s Day. On this day, everyone likes to play jokes on each other and play tricks on each other with lies. However, this trick of fooling people can only be carried out until 12 noon that day at the latest, which is a strict rule established by convention. Of course, these are just some.Popularization of internet encyclopediaKnowledge, but in real life, "jumping tickets" often happens, and this result will make people feel fooled more or less.

Home of the car

　　For example, when we pay attention to some reliable new cars, will we also think about how many models were hyped by the factory before they came out, but in fact they have been delayed and still cannot be bought on the market until now? The hottest car in these two years is that we might as well look back at the works of fools who have skipped tickets for many years.

　　Note: The following vehicle selection criteria are all products that have been released from the concept version for more than 4 years. Due to the limited information, perhaps the models we have collected are not complete. If you know more models, you can leave a message below.

● Geely Emgrand EX8

　　In recent years, the automobile has made remarkable progress in vehicle model research and development. Since the multi-brand development route was decided, the new models of Global Hawk have been continuously exhibited in major auto shows in China, but after careful calculation, not many new models have been put into the market. Take the SUV model as an example. At present, Geely has only two products, namely, and (these two SUVs are still rebranded products). In Geely’s new car planning, the number of SUV products is far more than these. Let’s talk about the new car plans that have appeared in Geely’s high-level dictation and media reports many times.

Geely emgrand Geely automobile emgrand EX82009 basic model

Ticket jumping process:

　　In 2008-as early as 2008, Geely released the model of EX8-NL-2. At that time, the vice president of Geely Automobile Research Institute revealed to the media that this car would be put into production in Geely Chengdu production base, rolled off the assembly line in April 2009, and took the lead in listing in September of the same year (click for details).

Home of the car

"Geely NL-2 concept car"

　　From 2009 to 2009, the SUV codenamed NL-2 was officially named EX8. Compared with the previous concept car, the shape design of EX8 was closer to mass production. For this change, the outside world is speculating that the Emgrand EX8 will be listed in the near future, but in fact, in this year, we did not wait for this car.

Home of the car

"Emgrand EX8 Debuted at Beijing Auto Show in 2010"

　　In 2010-the next year’s Beijing Auto Show, Geely once again brought the Emgrand EX8 to the booth. The official did not give a specific explanation for the jump ticket of this car. According to the editor of car home at that time, Geely staff once again gave the production schedule of Emgrand EX8 as December 2010 (click for details).

Home of the car

"Previously exposed EX8 test spy photos"

　　2011-Although the Emgrand EX8 still failed to arrive as scheduled, its spy photos were frequently exposed in this year, which made the model not fade out of people’s sight. At the same time, Geely officially released official information again, showing that the Emgrand EX8 will be put into production in Chengdu in 2012 (click to view details).

　　2012-The spy photos of Emgrand EX8 are still exposed one after another, but the car still failed to go on sale this year. In September, 2012, I learned from a conversation with Geely executives that Emgrand EX8 will be listed in 2013 (click for details).

　　So far-the first quarter of 2013 has passed. If the above information is true, there are still 9 months left for EX8. However, Emgrand EX8 may continue to be "difficult to produce" this year. Because in March 2013, after the launch conference of Emgrand’s new EC7, the senior management of Geely Group made it clear that EX8 will be listed in 2014 (click for details).

Model "Looking Back":

Geely emgrand Geely automobile emgrand EX82009 basic model

　　Geely Emgrand EX8 is a 7-seat SUV. Its length/width/height dimensions are 4840/1845/1715mm, reaching 2800mm, and its positioning is higher than GX7. In terms of power, according to previous reports, Emgrand EX8 will be equipped with 2.4D-CVVT independently developed by Geely, which is matched with 6-speed manual and 6-speed. In addition, the car will also be equipped with a four-wheel drive system.

　　The combination of SUV and car show real shot Geely Emgrand EX8.
　　http://www.autohome.com.cn/advice/201104/191195.html

CP of Xú Zhēng Claudia’s ＂Behind-the-scenes Players＂ Group and Yanhui Wang’s live drama.

1905 movie network news On March 26th, the film produced by Xú Zhēng and starring in it held a "The Birth of Drama Essence" conference in Beijing. Producer Xú Zhēng, director Pengyuan Ren and starring Claudia, Yanhui Wang and Duan Bowen appeared. After a lapse of three years, Xú Zhēng returned to the big screen. Although it was not the most familiar comedy for the audience, he revealed that the play had made him addicted to it. On the same day, Xú Zhēng also exchanged roles with Yanhui Wang and performed their opposite plays in the movie.

The movie "Behind the scenes player" tells the story of Zhong Xiaonian (Xú Zhēng), who has hundreds of millions of assets, who suddenly encounters an accident when his career is in full swing, and realizes his self-salvation after a series of embarrassing situations. When talking about the reasons for taking this film, Xú Zhēng bluntly said that the film satisfied his addiction to drama. "After getting the script, I finished reading it in one breath. Apart from the characters and stories, there are also many challenges in performance, especially the one-man show in a closed space, which makes me want to play."

Speaking of the role of Zhong Xiaonian, director Pengyuan Ren also recalled the casting process. He said that he was an actor who demanded "good acting" and "conforming to the role". Later, the producer told him that the script had been handed to Xú Zhēng. "At that time, I had two words in my mind, hehe, and I thought it was impossible." Xú Zhēng asked, "What do you mean by’ hehe’?"

In the film, Xú Zhēng and Claudia play the role of husband and wife. In a stills released by the film, the crew "changed their heads" to the stills taken before Claudia and Wu Yifan. Xú Zhēng also laughed and said, "I think it is quite appropriate." Regarding the choice of Claudia as the heroine, director Pengyuan Ren revealed that the heroine in the film had several important crying scenes, and he first thought of the last crying scene in China and Claudia. Claudia also revealed that he was crying almost half the time at the scene.

As for Yanhui Wang, Pengyuan Ren saw an inventory of Yanhui Wang’s past roles in the push of the poison tongue movie, and he was impressed by Yanhui Wang’s portrayal of the villain, so Pengyuan Ren decided to cast him. On the same day, Xú Zhēng and Yanhui Wang also played the essence of "drama essence" on the spot, and exchanged roles to perform the classic passage of "forcing social eldest brother to sing Pleasant Goat" in "Heart Flower Road Release", which made the scene burst into laughter.

It is reported that the movie "Behind the scenes player" will be officially released on April 28th.

ARCFOX has lost a lot of money! Oversized space

New energy vehicles and fuel vehicles have their own characteristics. It is hard to say who is better than who, and consumers will boldly buy whatever they like. Today is a compact suv. Let’s take a look at its performance.

Let’s take a look at the appearance of the polar fox koala S. The front of the polar fox koala S has soft lines and looks very sporty. With headlights, the visual effect is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 4500MM*1870MM*1655MM, the car uses atmospheric lines, the car side looks very elegant, with large-sized thick-walled tires, giving people a very simple feeling. In the rear part, the rear looks more fashionable and simple, and the taillights look very simple and elegant.

Sitting in the car, the interior style is very angular and the overall visual effect is very distinctive. The steering wheel of the car is very fashionable and atmospheric, and it is made of leather, which gives people a bright feeling. Let’s take a look at the central control, with a 14.6-inch central control screen, which makes the interior design quite layered and looks quite simple. Let Xiaobian introduce the dashboard and seats. The car is equipped with a lovely dashboard, which is very comfortable. The car uses leather seats, which are wrapped in place and the overall comfort is acceptable.

The polar fox koala S matches the gearbox, the acceleration time of 100 kilometers is 11 seconds, and the power meets the daily use completely OK.

The car is equipped with driving mode selection, remote control key, traction control (ASR/TCS, etc.), factory interconnection/mapping, Bluetooth /WIFI connection and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

I wonder if you are excited about this car introduced today? If you are interested in it, you might as well learn more about it!

＂Behind the Scenes＂｜ He collaborated with Jackie Chan, Zhang Yimou, and Yu Feihong underwater

1905 movie network feature "With us around, the remote water supply can’t be cut off." In the movie, the firefighter Xu Xiaobin, who plays the role, jumps into the sea full of oil and flames in order to clean the water pump.

He worked hard to repair, and the final image of his unfortunate sacrifice was vivid and heroic in the lens of the underwater photographer, causing many viewers to cry.

In the movie, the "Expendables" attacked Jingzhou City by water, and the surging light and shadow added another "color" to the black and white ink painting.　

Here, the photographer and the eldest brother soaked in the biting cold water for several hours before completing the drama of diving in the ice cave. The underwater world in the lens is quiet and beautiful, which is fascinating.

How did the amazing underwater shots in the movie, either thrilling or beautiful, work, and how did this special group of underwater photographers, little known to audiences, work?

In this issue of "Behind the Scenes", let’s follow Sun Xun, a well-known domestic underwater photographer who has been in charge of films such as "Shadow", "Kung Fu Yoga" and "Hero of Fire", into the "underwater mystery" behind the lens.

　01. Every shot is a story

After seven years of formal employment, he was responsible for the underwater shooting of countless movies, TV series, documentaries and advertisements. "Heroes of Fire" has always been fresh in Sun Xun’s memory. Since the film is set in the context of an oil pipeline explosion, there must be oil stains, garbage and flames in the seawater. In order to realistically restore the effect of seawater, the art and props team "mixed" pieces of sticky oil stains with starch and paint, and also put in fresh scallops, oysters and other kinds of seafood. The flames are also real burning, which also poses a big challenge to the underwater photography team.

"The camera, the diving equipment, and the face are all covered in a layer of black oil, just like a miner. After shooting for two days, the seafood was soaked for two days, just like a pot of seafood soup, and finally the whole equipment had to be cleaned. But the props team really bothered to have the final real effect." Sun Xun said. At the "Fire Hero" press conference, recalling the shooting experience, Ou Hao said that he almost drowned and experienced a terrifying moment. In the movie, he was shown with a rope tied around his waist, but in the actual shooting, after going into the water, the person kept floating up, and he could only tie the rope to his feet to let people pull him underwater. In addition, shooting outdoors in winter was very physically exhausted, and he could not advance or retreat for a time. "Even now I think about it, I am still a little afraid."

Sun Xun also praised Ou Hao’s contribution: "The actors are very hard-working, and the director and staff are sparing no effort to recreate the tension at that time… China lacks such a film, and we feel honored to be able to participate in the shooting of such a key scene." If the key word of "Hero of Fire" is "bitter", the largest film that Sun Xun has participated in "water drama" is the crime film "Involved in the Sea of Anger" that will be released in the summer. In order to show the human entanglement in extreme environments, there is a long sea shooting in the film, and even Huang Bo, who has excellent water quality, calls it "the most tiring in history".

Sun Xun also felt the same way, "I first shot in the open sea, the sea was very windy, and I was seasick and vomited, which is also an embarrassing thing for me as an underwater photographer. Then I shot a big play in the water shed. Teacher Huang Bo is famous for his water quality, and the completion is very high. He also cooperates well with Teacher Zhou Xun. In addition, the underwater is a dual-camera shooting, and there is a scene of escape in the car. I am looking forward to the effect of the film." Underwater shooting can be both exciting and beautiful and romantic, and the starring literary film shows this.

"Although the film was not very difficult, the shot was very beautiful. At that time, it was Yu Feihong’s inner scene. The beauty of the underwater shot and the mood of the actors fit perfectly. It had the temperament of an Asian literary film. It was the most satisfactory scene from the creator’s point of view," Sun Xun said.

02. Tired and happy

Sun Xun studied engineering at university, but chose the translation industry for his work. When he worked as a translator for a film crew, he began to get involved in photography because of his interest. It can be said that his career has been challenging himself.

In the process of engaging in film and television photography, Sun Xun found that underwater photography teams in China are very scarce. "The film industry is developing rapidly, and industrialization is becoming more and more complex. At that time, there was a wave of aerial photography, and we thought that we might be able to do it underwater."

In this way, from the "dry duck" who couldn’t even swim at the beginning, to the diving expert who could control the machine in the water and move around, Sun Xun and the team developed a set of underwater photography methodology almost from scratch.

There were many differences between underwater photography and shooting on the ground. In particular, shooting in the field was greatly affected by the weather and water conditions, and it was difficult to communicate underwater and underwater. There were three core members of the team, each performing their own duties, and all of them were indispensable: Sun Xun was responsible for the underwater handheld, composition, and camera movement; the second person was responsible for monitoring the focus on the ground and communicating with the ground photography team; there was another person responsible for equipment, coordinating actors, adjusting underwater props, costumes, etc.

　At the same time, the photographer also has to have multiple roles while holding the camera, not only to control the buoyancy, but also to control the machine, to ensure the focus and composition during the movement, and to always pay attention to the safety of the actors. Many directors are not familiar with underwater shooting, and the pre-designed split shots are difficult to complete in actual shooting. For example, due to the influence of buoyancy, the actors will naturally float up when they fall into the water. In order to achieve the "sinking" effect pursued by the director, the team had to bury the Weiya point underwater, "so that they can pull it in reverse, so that they can control the people to slowly go down."

In addition, the actor’s water and physical fitness will also affect the shooting effect. The photographer needs to make an agreement with the actor in advance for underwater gestures such as "rise, sink, take another shot", and pay close attention to the actor’s state. At the scene, the host Roman also changed into equipment and challenged a "drowning scene" shooting. After just shooting for a while, not only did his nose get into water, but his physical strength was also exhausted, and he experienced the difficulty of shooting underwater.

Sun Xun admits that this kind of "hard work" is the norm in this type of work. Because the crew often focuses on shooting underwater scenes a few days ago or when they are close to finishing, the time is tight and the task is heavy. "Generally, it takes 14 to 16 hours to shoot every day, and sometimes even 20 hours."

"If you really come to the scene to watch our filming, you will definitely feel very bitter, but as people who love this profession, we are very excited to shoot, we don’t feel hard, and we don’t feel cold. My favorite is coming out of the water. The director said: Great, this is what I want, I feel very fulfilled!"

In the process of learning, Sun Xun often revisits the classic Hollywood films. As early as the 1954 film "Black Lake Demon Pond", the pioneers began to experiment with underwater photography, and he was deeply admired for his spirit of exploration.

In contrast, Sun Xun said bluntly that the domestic team has a lot of room for improvement in both technology and equipment, but he firmly believes that with the continuous improvement of the industrialization level of domestic films and the improvement of the process, the trickle will definitely merge into rivers and seas, and the underwater lens will definitely record more exciting Chinese stories.

Yang Mi broke the can？＂Eye of the Storm＂ is not promoted, in fact, this drama is worth watching

Yang Mi was suppressed for a long time, and it was delayed until now that the "new drama" "Storm Eye" was officially broadcast on Star Oriental Satellite TV and Zhejiang Satellite TV. However, after successfully landing on the TV station to broadcast this year, no one cared. After more than a dozen episodes were broadcast, there was not even a single hot search.

Combining the recent state of Yang Mi himself, two days ago, attending the Weibo night event, a dress and the host collided colors, and another dress was picked out by netizens as a haute couture. At the event site, and because of the organizers’ fan operation, they forced the female stars to learn to take pictures of auntie silk scarves. Yang Mi couldn’t play with the silk scarves, hung his hair, and was complained by netizens. During the Chinese New Year, Yang Mi pressed Dabao and spared no effort to publicize it. The "Assassination of the Novelist", which was carefully shot, has only passed 900 million at the box office. It is far from enough to recover the cost of 11-1.20 billion yuan. The loss is a matter of DingTalk on the board.

At this time, the new TV series was broadcast, and Yang Mi had no enthusiasm to promote it at all. The netizens were saying, could it be that this is the rhythm of breaking the can?

The reason why the new drama "Eye of the Storm" has not moved is that the theme of the TV series is somewhat positive, neither dog blood nor idols. Nowadays, there are not many viewers who are willing to watch TV in front of the TV. Those who sit in front of the TV and watch TV series regularly are the small group of viewers who are keen on dog blood and horses, and it is best to involve two generations of entanglements. In their eyes, the national security police, no matter how exciting the modern espionage is, are not as good as the family.

At the same time, in the recent period, "Storm Eye" has been facing a powerful opponent’s attack. Audiences who like to follow dramas are either watching "Mountain and River Order" or "Fatty Son-in-law". "Fatty Son-in-law" is the base of the explosive drama team, and "Mountain and River Order" is a change of fate against the sky. Which one is more gimmicky than "Storm Eye".

It is also worth noting that the actors of this drama, the audience who are familiar with chasing dramas, saw that it was the actor under Yang Mi Company, commonly known as "Jiaxing Gift Bag". One by one, they had to act without acting skills, and they had to work without works, plus the director and screenwriter were also disconnected. The first impression of netizens was that they were cowardly, so they didn’t want to mention what happened later.

However, in reality, this drama still had many advantages. First of all, from the most obvious data quantification performance, everyone can clearly see that "Storm Eye" got a score of 6.5 on Douban. Although this can’t be considered a high score, but looking at the protagonist Yang Mi, her work has a poor reputation on the whole network, and no one dares to compliment it. This has led to many people automatically deducting points when they see Yang Mi when they score, so this score that has just passed in Douban should probably be mentioned online without Yang Mi’s prejudice.

Moreover, unlike the previous dramas that sail under false colors, which cover a variety of professional themes, the male and female protagonists fall in love. In this drama, the male and female protagonists do have emotional lines, but the focus is not on falling in love, and the two people are never vague when they should work.

The heroine Quiet is not an extraordinary character with an extraordinary IQ in American dramas, but an ordinary person who graduated from college, one step at a time. When she became the section chief, her mother dropped it on the table and quickly picked it up and put it back in the bowl. She is called "Sister Jing" by her new colleagues. She will receive surprise wishes on her birthday and work overtime for supper at night. This drama is really vivid as if this workplace is the status quo of the people around us.

Looking at the main storyline, of course, it’s about catching the bad guys. Many of the audience who were watching were saying that they felt that their brains were not enough, and except for the male and female protagonists, the others were all bad guys. In addition, this drama directly upgraded the spy war drama into a science fiction drama, presenting everyone with a big show of disguise. With such a plot and a reliable prop group, it seemed that they were not watching domestic dramas, and they sincerely wanted to praise: domestic dramas, you have made a fortune.

What’s more rare is that Yang Mi gave up dubbing in the drama and used her original sound lines. Her voice has been criticized. For this drama, it seems that she deliberately pressed her voice to speak, and there is indeed some progress.

The audience rating of "Eye of the Storm" on the two channels of Oriental Satellite TV and Zhejiang Satellite TV has been hovering around 0.6 and 0.5. Such results are not considered to be on the street, but there is no discussion on the Internet. Yang Mi himself does not promote it vigorously, so the reputation of this drama is only fermented in a small area. However, this is also uncertain. What if this drama can open low and go high and successfully counterattack?

Green travel helps low-carbon life (consumption window, new observation on green consumption ④)

　　Haikou City, Hainan Province, speeds up the construction of public charging piles to escort citizens’ green travel. The picture shows that construction workers are installing new energy vehicle charging piles next to the public parking space at the intersection of Changtong Road and Binhai Avenue in Haikou.

　　People’s Vision

　　Daoxian County, Yongzhou City, Hunan Province advocates low-carbon green travel, and has opened pure electric buses for Guitou Village, Lianghekou Village and other villages with rich tourism resources, which is convenient for villagers and tourists. The picture shows the pure electric bus running on the road at the entrance of Guitou Village, Meihua Town, Daoxian County.

　　People’s Vision

　　core reading

　　The construction of the urban slow-moving system has been steadily carried out, the proportion of new energy vehicles in the fields of urban public transportation, taxis, and urban logistics distribution has continued to increase. Digital technologies such as the Internet and big data have deeply empowered the travel field, and green travel has been deeply rooted in the hearts of the people. Promote the realization of the "double carbon" goal, and green transportation has great potential.

　　Green travel fashion environmental protection

　　All localities are accelerating the construction of urban slow-moving systems, making public transportation more convenient

　　"My home is about 5 kilometers away from my unit, and I used to drive to and from get off work. Since Meihu Greenway was upgraded and renovated, as long as it didn’t rain, I would ride my bike to and from get off work. Not only is it low-carbon and energy-saving, but I can also enjoy the beautiful scenery along the way, breathe fresh air all the way, and my energy is much better than before." Zhang Liyun, a citizen of Qingyunpu District, Nanchang City, Jiangxi Province, said that cycling to and from get off work can serve multiple purposes.

　　Walking on the Badashanren Meihu Greenway in Qingyunpu District, you can always see many citizens riding, and cycling has become the first choice for more and more citizens to travel.

　　"Urban greenway construction is a livelihood project that benefits the people. It enhances the well-being of the people while decorating the city." Ye Xiutang, secretary of the Qingyunpu District Party Committee, said that in recent years, the government has invested more than 10 million yuan to upgrade and renovate Meihu Greenway. About 1 kilometer of greenways have been built, and about 3.3 kilometers of greenways have been renovated. There are also new bicycle lanes to help residents travel green.

　　In Anning City, Yunnan Province, the Mantis River slow-walking system is an ecological greenway that is everywhere. "The slow-walking system integrates a health trail and a bicycle slow-walking path. The two roads are separated by a variety of trees and shrubs, and there are rest areas and observation decks along the line, which is very attractive to citizens," said Jiang Qi, chief of the Landscaping Management Section of the Anning City Administration.

　　Liang Shuanglu, a professor at the School of Economics at Yunnan University, believes that the popularity of urban greenways in various places reflects the concept of green travel.

　　"Green transportation is an important part of forming a simple and moderate, green and low-carbon, civilized and healthy lifestyle, which helps to create a high-quality life and promote high-quality development." Wang Yun, deputy director of the Institute of Foreign Economics of the China Academy of Macroeconomics, said that from the perspective of consumption, green transportation involves purchase, use and management; from the perspective of participants, it involves the government, enterprises and consumers. In recent years, our country’s green transportation has developed rapidly, and gradually built a low-carbon and environmentally friendly transportation development pattern.

　　The proportion of urban public bus and tram and rail transit trips has further increased, and the degree of public transportation travel facilitation has been significantly improved. For example, Beijing has created conditions for green travel by building a convenient, interoperable and multi-network integrated public transportation system, and the proportion of green travel in central urban areas is expected to reach 74.6% in 2022.

　　The proportion of new energy vehicles used in public services such as urban public transportation, rental, sanitation, logistics and distribution, postal express delivery, and civil aviation airports has gradually increased. In some small and medium-sized cities, the cultivation of "green urban and rural transportation circles" is accelerating. For example, there are 437 buses in Anning City, of which 343 are new energy vehicles, accounting for more than 78% of the total number of vehicles. It is expected that all new energy buses will be operated by 2023.

　　Accelerate the promotion of new energy vehicles

　　The supply and sales of new energy vehicles are booming, and the operation and maintenance service system and other supporting facilities are accelerated

　　"I found a new charging station on Suxi Avenue on the mobile map APP. It is very convenient to use. You can pay by scanning the code on your mobile phone, and it only takes about half an hour to charge quickly." Recently, next to the new energy vehicle charging station in the parking lot of the Sports Park in Suxi Town, Yiwu City, Zhejiang Province, Hu Xiaojun, an owner who is charging his new energy vehicle, said: "Now, there are more and more new energy vehicle charging stations, and it is more convenient and safe for us to use new energy vehicles."

　　In small and medium-sized cities, the degree of improvement of supporting facilities is a key factor affecting the willingness of more consumers to buy new energy vehicles. State Grid Yiwu Power Supply Company is actively building charging facilities to improve the social energy efficiency level in the service area. At present, the density of local public charging piles reaches 1.18 per square kilometer, which strongly promotes the green transformation of transportation.

　　According to the data released by the China Association of Automobile Manufacturers, in 2021, the annual sales of new energy vehicles in our country 3.521 million, an increase of 1.6 times year-on-year, ranking first in the world for seven consecutive years, with a market share of 13.4%. The "Implementation Plan for Promoting Green Consumption" issued by the National Development and Reform Commission and other departments proposes to "vigorously promote new energy vehicles". Wang Yun believes that with the continuous improvement of supporting infrastructure such as charging and replacing electricity, the consumption of new energy vehicles is expected to maintain a rapid development trend and help the transportation sector achieve the "double carbon" goal.

　　"The vehicles have little noise and basically no shaking, and the interior is fully equipped with new seats, air conditioners, fire equipment, etc., which is very comfortable," said Zhang Xiaohong, a villager in Chuntao Town, Yujiang District, Yingtan City, Jiangxi Province. In recent years, Yujiang has continuously improved the service facilities of new energy buses to facilitate the travel of the masses. "Now, we have put in a total of 30 new energy buses to provide more convenient, safe, comfortable and environmentally friendly bus services for people to travel," said the relevant person in charge of Yujiang Passenger Station.

　　The "14th Five-Year" Development Plan for Comprehensive Transportation Services issued by the Ministry of Transport proposes that by 2025, the proportion of new energy vehicles in urban public transportation, taxis, and urban logistics distribution will reach 72%, 35%, and 20% respectively. Wang Yun suggested that efforts should be made to promote the application of new energy vehicles for electricity exchange mode pilots, in-depth activities of various new energy vehicles to the countryside, and encourage car companies to develop and promote new energy models that are suitable for the travel needs of rural residents, of high quality and low price, and advanced and applicable.

　　Digital technology is deeply empowering

　　Utilize intelligent technology, innovate incentive mechanisms, improve travel sharing rates, and stimulate residents’ willingness to travel green

　　"My friends and I often take a ride together, which can effectively reduce carbon emissions." Qu Yuanxin, a student at Hebei University, believes that in the context of increasingly intelligent and shared travel methods, Internet travel service platforms can contribute more to environmental protection, energy saving and reducing traffic pressure.

　　According to the "Zero Carbon Travel" Research Report released by Didi Travel, 98.12% of the respondents are willing to guide the people around them to practice green and low-carbon. Li Jinlong, co-founder and vice president of Didi Travel, said that smart travel businesses such as Hitch should increase model innovation and technology empowerment, and promote the formation of green travel methods that combine mutual assistance travel and commercial travel.

　　In September last year, the Environmental Development Center of the Ministry of Ecology and Environment and the Central Joint Certification Center released the "Shared Cycling Pollution Reduction and Carbon Reduction Report", which shows that in the past five years, Meituan bicycle and motorcycle users have reduced carbon dioxide emissions by 1.187 million tons, which is equivalent to reducing the carbon dioxide emissions of 270,000 private cars for one year.

　　In recent years, transportation services have become more convenient and intelligent, technological application innovation has been active, and the level of digitalization, networking and intelligence in the industry has been continuously improved. Some local governments and enterprises have joined forces to use intelligent technologies to innovate incentive mechanisms to stimulate residents’ willingness to travel green.

　　In September 2020, the Beijing Municipal Transportation Commission, Beijing Municipal Ecological Environment Bureau and Autonavi Map jointly launched the "MaaS Travel, Green City" campaign. As of March 23 this year, the number of users participating in the campaign on the Autonavi Map APP exceeded 1 million. "We will further rely on digital technology innovation to enrich the connotation of carbon inclusion, continue to expand the scope of carbon inclusion incentives, and make people’s green travel experience better," said Liu Zhenfei, president of Autonavi Group.

　　"When you leave, turn on the Autonavi map to ride the navigation, ride one kilometer to the subway station, and walk 500 meters to the destination after getting off the subway. You can get about 5kg of carbon emission reduction energy for the whole process. The accumulated carbon emission reduction energy can be used not only for participating in public welfare activities, but also for redeeming gifts such as public transportation coupons and shopping vouchers," said Zhang Ling, a Beijing resident.

　　Wang Yun said that relying on digital technologies such as the Internet, big data, and artificial intelligence, intelligent and shared travel methods have entered people’s lives, which will help to significantly reduce traffic pollution emissions. In the future, we must further adhere to the concept of intensive development, innovate travel models, deepen technology empowerment, improve travel sharing rates, optimize urban transportation capacity, and help traffic travel save energy and reduce emissions.