标签： 南京新茶工作室

Popular and energetic Big data reflects the new kinetic energy of holiday consumption.

CCTV News:This year’s Mid-Autumn National Day holiday, the national tourism market is hot, and the consumption content and scenes are rich and diverse. According to the data of the Ministry of Culture and Tourism, during the eight-day holiday, the number of domestic tourists reached 826 million, up 71.3% year-on-year, and the domestic tourism revenue reached 753.43 billion yuan, up 129.5% year-on-year. If converted, there are more than 100 million people traveling every day during this holiday.

Deep travel is favored, and tourism consumption has recovered strongly.

Below, take stock of the relevant situation of this holiday trip through big data.

With the help of communication service and computing network, China Mobile Wutong Big Data made a statistical analysis of the national user roaming and communication data, and found that from September 29th to October 6th, the number of tourists and related consumption in various places increased significantly. Among them, the heat of short-distance travel has not decreased, and the long-distance travel has continued to heat up. Short-distance tours within 200 kilometers accounted for 38%; 200— The medium-distance travel of 500 kilometers accounts for 32%; The proportion of long-distance tours over 500 kilometers is 30%. From the perspective of the number of days of tourists traveling, the number of tourists traveling for three days or more accounts for the highest proportion, reaching 60%. Focusing on this group of people, further analysis shows that the proportion of people visiting a city is 65%, indicating that deep travel is becoming more and more popular.

Tourism consumption is concentrated in "three areas and one circle"

This year’s Mid-Autumn National Day holiday, tourism consumption is concentrated in "three areas and one circle", which refers to tourist attractions, resorts, blocks and business districts. These areas have become new tourism and leisure spaces with the most concentrated passenger flow and maximum consumption.

During this holiday, Beijing, Hangzhou, Shanghai, Suzhou and other places have become popular cities for urban roaming. Museums, scenic spots, neighborhoods and other places have actively launched special activities. The "slow time" in the old streets of ancient towns is convenient for tourists to enjoy the "beauty and poetry" at home, find the urban accent in the streets and lanes, and enjoy the beautiful leisure life of the city.

The increasingly perfect urban greenways, theme parks and cultural venues also provide more new spaces for a better life for the diversity and individualization of urban holiday tourism consumption. Urban roaming has driven the heat of urban blocks and business districts to maintain a high level, and the hot spots of tourist consumption have shifted from transportation, accommodation, scenic spot tickets and other fields to shopping, entertainment, catering and other fields.

The consumer market is prosperous and active, and sales are growing steadily and rapidly.

The Ministry of Commerce announced yesterday (October 6) that during the Mid-Autumn National Day holiday this year, the national consumer market was full of popularity and vitality, sales grew steadily and rapidly, sales of green, healthy and intelligent goods increased significantly, consumption of personalized and interactive experience-based services continued to heat up, and the market supply of daily necessities was sufficient and prices were generally stable. According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 9% year-on-year seven days before the holiday.

Seven days before the holiday, the passenger flow of national demonstration pedestrian streets increased by 94.7% year-on-year, and the passenger flow of key business districts in 36 large and medium-sized cities increased by 164% year-on-year. The Ministry of Commerce focuses on monitoring the sales of grain, oil, food, beverages, gold and silver jewelry and communication equipment of retail enterprises, which increased by more than 10% year-on-year, while sales of automobiles and cosmetics increased by about 7% year-on-year. The sales of fresh air conditioners, energy-saving water heaters, intelligent sweepers and other products on some e-commerce platforms have more than doubled year-on-year, and some smart and customized home products in home stores are selling well.

The Ministry of Commerce focused on monitoring the sales of catering enterprises, which increased by nearly 20% year-on-year. Chongqing, Hangzhou and Wuhan increased by 30.3%, 19.3% and 16.3% year-on-year, respectively. Family reunions, family dinners, wedding banquets and so on became the hot spots of catering consumption.

Seven days before the holiday, the 200 large-scale wholesale markets of agricultural and sideline products in China had sufficient stocks of grain, oil, meat, eggs, vegetables and fruits, and the average prices of grain and edible oil were basically the same as the week before the holiday.

Unionpay’s online accommodation traffic transactions are among the top growth rates.

According to the data of China UnionPay, online transactions of UnionPay were active seven days before the Mid-Autumn National Day holiday this year. From the perspective of daily average transaction amount, the accommodation industry increased by about 50%, the transportation industry increased by 20%, and the film and television entertainment industry increased by more than 10%. In addition, seven days before the Mid-Autumn National Day holiday, the average daily transaction amount of domestic tourists using UnionPay cards in overseas merchants increased by more than 1.3 times compared with the same period of last year. Scenes such as catering, duty-free shops and department stores were among the top gainers.　

As of 0: 00 today, the National Day movie ticket room exceeded 2.73 billion yuan.

In terms of movie box office, preliminary statistics show that as of 0: 00 today (October 7), the total box office of National Day movies in 2023 exceeded 2.73 billion yuan, with a total audience of 64.79 million and a total number of performances exceeding 3.52 million. During the Mid-Autumn National Day holiday, a number of domestic new films were released in a concentrated way, bringing diversified viewing options to the audience.

The new fashion of tourism consumption reflects the new vitality of economy.

During the Mid-Autumn National Day holiday, the national consumer market is full of popularity and vitality, and the enthusiasm for traveling is concentrated, enjoying convenience, emphasizing experience and loving sports. How do these new consumption trends reflect the new vitality of the economy? Look at the expert’s analysis.

Dai Bin, Dean of china tourism academy:Throughout the holiday, the travel willingness and tourism consumption of urban and rural residents have been maintained at a high level, creating the highest tourism fever in history since the monitoring record, with an average of more than 100 million people traveling every day. On the whole, we had a safe, stable, peaceful and joyful Mid-Autumn National Day holiday.

The integration of culture and tourism, art and tourism has become more and more abundant. In addition, we have another feature this year, "sports+tourism, art+tourism, music+tourism" is increasing. When tourists travel, the content scenes of consumption are more and more abundant in tourist destinations. Diversification and personalization constitute a very prominent feature of tourism consumption in this holiday, regardless of all aspects and elements of eating, living, traveling, shopping and entertainment.

This holiday, the increasingly perfect urban greenways, theme parks and cultural venues provide more new spaces for a better life for the diversity and personalization of urban holiday tourism consumption.

Dai Bin, Dean of china tourism academy:In the process of transformation from scenery to scene, don’t think that the city is just reinforced concrete, and the city concentrates the most creative and advanced elements of culture and commerce. We will suddenly find that after staying in a city for so long, I didn’t know the city. I hurried to work every day, hurried off work, and went away after a holiday. We will find that things around us didn’t understand. This is a deep logic, that is, a good life starts from the side.

If you want to get a loan, use your bank card to brush the water first？ Be careful to become a ＂tool man＂ of electric fraud!

If someone says to you

Just lend the phone card and bank card for a while.

Brush running water

You can get a quick loan.

Solve an urgent need

What would you do?

Case 1

Mr. Wang is a little short of money recently and wants to apply for a loan. One day, he met a person on Tik Tok, and chatted with him and said that he could help Mr. Wang with a loan. However, at present, Mr. Wang’s credit information is not good, so he needs to beautify the credit information and brush the water first.

The two agreed to meet offline, and the other party used Mr. Wang’s mobile phone, ID card and bank card to operate, saying that after leaving personal information, he could go home and wait for news.

After returning home, Mr. Wang found a sum of money in his account. However, the other party asked Mr. Wang to go to the bank to take out the money and return it to the other party on the grounds of "operational error and unable to withdraw money from the account" before lending.

When Mr. Wang returned the money to the other party and asked again when his loan arrived, the other party had blacked out Mr. Wang. When the public security organs found Mr. Wang, he realized that he had somehow become an accomplice in the "two cards" crime.

travel to watch industry

Mr. Li was dragged into a QQ group when surfing the Internet. The owner of the group privately said that he could provide him with 1.5 million yuan for poverty alleviation. However, the running water of Mr. Li’s bank card was not enough, and it was necessary to brush up the running water before the loan could be approved.

Under the guidance of the other party, Mr. Li downloaded an APP and began to brush the water in the APP. What Mr. Li doesn’t know is that this "poverty alleviation fund" doesn’t exist at all, and the so-called "brushing water" is also facilitating criminals to commit telecommunication network fraud crimes.

So what exactly is the "two cards" illegal crime?

What is "two cards"?

The so-called "two cards" refer to mobile phone cards and bank cards. Among them, bank cards include personal bank cards, corporate accounts and settlement cards, as well as accounts of non-bank payment institutions, that is, third-party payments such as WeChat and Alipay commonly used by the public. The crime of "two cards" refers to the illegal activities of renting, selling and buying "two cards".

What is the "two cards" illegal crime?

Illegally renting, selling or buying "two cards" for criminal activities or being used by others, if the circumstances are serious, constitutes the crime of helping information network activities, which is commonly called "helping the letter". In addition to the well-known selling and leasing of bank cards for money laundering, calling cards and internet accounts associated with calling cards are more hidden in the illegal activities of electric fraud, but the legal consequences are more direct.

Legal Consequences of "Two Cards" Crime

Article 38 of the Anti-Telecommunication Network Fraud Law stipulates that those who organize, plan, implement or participate in telecommunication network fraud activities or provide assistance to telecommunication network fraud activities, which constitutes a crime, shall be investigated for criminal responsibility according to law. If the act mentioned in the preceding paragraph does not constitute a crime, the public security organ shall detain it for more than ten days and less than fifteen days; If the illegal income is confiscated, a fine of not less than one time but not more than ten times shall be imposed. If there is no illegal income or the illegal income is less than 10,000 yuan, a fine of not more than 100,000 yuan shall be imposed.

1. Protect personal information and properly keep your ID card, mobile phone, bank card, online banking U shield, etc. Do not rent, lend or sell calling cards and financial accounts, including bank cards, WeChat, Alipay accounts and payment QR codes.

2. Don’t log in or click on unknown websites, text messages and emails, don’t easily add strangers as friends, and don’t download strange apps.

3. Handle bank account business through formal channels, and pay attention to safety precautions when operating self-service equipment such as ATM machines. Download and install online banking, mobile banking security controls and client software from formal channels, and turn off the remote login function of the computer system.

4. A large number of bank cards and phone cards with "false names" will not only be used by criminals to commit telecommunication network fraud, but also be used by money laundering criminal gangs to launder money and evade taxes, and will also be used for crimes such as online drug trafficking and online gambling. Illegal buying and selling of "two cards" is bound to face legal sanctions. If you find illegal and criminal acts such as buying and selling, renting telephone cards and bank cards, you should report them to the public security organs in time.

Original title: "If you want to borrow money, use a bank card to brush the water first? Be careful to become a "tool man" of electric fraud! 》

Read the original text

Embrace the comfort you want again and test drive the 2024 Star Way Lingyun in depth.

In the same season, testing the old and new models of the same model gave me completely different feelings.

I still remember that it was last July, and the old Star Way Lingyun S held a track test drive in Weifang. Although the surface temperature was close to 40 degrees that day, we were very excited to participate in the test drive.

Because we don’t always have the opportunity to test drive sports SUV models on the track, and the driving experience of Lingyun S "track-class SUV" really makes us hooked up in the chase.

Although Lingyun S is really unique in the 150,000-class with its outstanding driving pleasure, Xingtu also hopes to cater to the personalized car purchase needs of high-budget consumers with excellent driving genes.

But the market has let Star Road down.

Although they talk about knowing cars and pursuing driving pleasure, most consumers still tend to be comfortable, comfortable and calm when buying a car.

Adhering to oneself is a principle, but catering to the market is a job.

So after a deep test drive of the new Lingyun, I came to the conclusion that in order to meet the market demand, the balance of the new Lingyun was obviously tilted to be comfortable, calm and delicate.

The exterior style of the new Lingyun hasn’t changed much. The transverse air intake grille, daytime running on both sides, headlight group running through the tail and car arrangement design on both sides make the whole car look more delicate, sporty and muscular, which also shows that the exterior style of Lingyun model is indeed full of vitality and recognition.

In terms of power, the new Lingyun is equipped with two power engines, 1.6T and 2.0T, matched with a 7-speed wet dual-clutch gearbox and an 8AT gearbox, which can generate powerful torques of 300 Nm and 4,000 Nm respectively, which is also the origin of its tail tags of 300T and 400T.

Because the main choice for consumers to buy a car is the 300T model, I also got the 300T model during this deep test drive.

In terms of interior materials, you don’t have to doubt the sincerity of Starway as a high-end luxury brand. All the seats in the cabin are covered with soft materials such as suede and leather. The seat not only has ventilation, heating and massage functions, but also the NAPPA leather used by it is really delicate in touch, and it adopts a rare three-layer sponge design in the industry, which is completely beyond the same level and comparable to luxury.

In terms of power, let’s talk about the dynamic experience of this 1.6T matching 7-speed wet dual clutch that I tested.

The driving mode has three options: economy, standard and sport, which can be easily switched by the knob in front of the central control.

In the economic mode, vehicles give me the feeling of being very lazy, pursuing fuel economy and obliterating all the desires and possibilities of intense driving. Although you stepped on the accelerator, the gearbox gave you a discount on your acceleration intention, so it brought you elegance and ease of driving calmly on the right side of the road.

But when you are in a hurry to pick up your children from school, I believe you will not hesitate to switch to sports mode. Believe me, although the interior is luxurious, Lingyun still has the gene of "track-class SUV" in his bones. Therefore, the slight fluctuation of the throttle will instantly reflect the dynamic change of the car body. At this time, the acceleration experience of the car body will make you feel like driving a crazy bull, and the direct impact of that speed will make you forget the improvement of fuel consumption in the tense traffic flow.

I have tried two extremes, and I like the standard mode best as a middle-aged uncle, and I have a continuous driving force in my ease.

In the standard mode, the response of the throttle and engine will be timely, but the posture of the car body will be more stable, and all drivers and passengers will feel relaxed whether turning or cruising. This is the most daily driving posture of a middle-aged uncle who cares about his family.

Therefore, the coolness of the sports mode is that one driver is cool, but the comfort of the standard mode is that everyone is comfortable.

And what shocked me the most was the dynamic performance of Lingyun when she was cruising at 120 kilometers per hour. At this time, the body chassis is very regular, and the ups and downs of the suspension are very comfortable, making the body posture extremely stable.

In addition, the NVH performance in the car is excellent, with only slight wind noise and road noise, and the dull sound transmitted to the car by the high engine speed. In addition, there is still room for acceleration in the power reserve, so I personally feel that it is the most correct way to open the new Lingyun when driving at high speed.

It was just the afternoon when I returned home. The sunset enveloped the expressway, and there was not much traffic. The passengers in the back row were taking a nap. I was enjoying the flowing water in the front row when I visited the new Lingyun Expressway. At this moment, I felt that this car was really worth it.

Friends who are planning to buy a new car or redeem it recently must go to the Xingtu dealership for a test drive to experience the new Lingyun. 2.0T power is definitely a big horse-drawn car, but 1.6T power can definitely meet most of your car needs.

Pursuing comfort and being just right is another sincere performance of the new Lingyun.


Liuzhou area blue electricity E5 price reduction information, the latest offer 99,800

Welcome to the Autohome Liuzhou discount promotion channel, we bring you the latest market trends. At present, the much-watched electric vehicle is holding a grand promotion in Liuzhou. According to the latest information, car buyers can enjoy a cash discount of up to 40,100 yuan, which further reduces the starting price of this model to 99,800 yuan. This is a great opportunity not to be missed. Consumers who want to seize this price reduction opportunity, please be sure to click "Check the car price" in the quotation form to get a more favorable car purchase price. Take action now and make the Blue Electric E5 your ideal car!

柳州地区蓝电E5降价信息，最新报价9.98万！现车充足

柳州地区蓝电E5降价信息，最新报价9.98万！现车充足

The Blue Electric E5 features an elegant and sporty profile with its smooth body lines. It has 4760mm*1865mm*1710mm body size, showing solid body proportions. With a long wheelbase of 2785mm, it provides ample support for the interior space. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring driving stability. The model adopts a consistent tire specification. The front and rear wheels are equipped with 225/55 R18 tires. With a delicate rim design, it not only provides good grip, but also adds to the visual appeal of the vehicle.

柳州地区蓝电E5降价信息，最新报价9.98万！现车充足

The interior design of the Blue Electric E5 is dominated by simplicity and technology. Its spacious cockpit uses a leather-wrapped steering wheel to provide a good grip and comfort. The steering wheel supports manual up and down adjustment, which is convenient for the driver to adjust the appropriate position according to personal needs. The 12.3-inch central control screen stands on the dashboard, clearly displaying multimedia, navigation, phone and air conditioning information, and has automatic speech recognition function for easy operation.

In terms of seats, the Blue Electric E5 is made of imitation leather to provide a comfortable ride experience. The main driver’s seat supports front and rear adjustment, backrest adjustment and high and low adjustment (2 directions) to meet the individual needs of different drivers. The passenger seat also has front and rear adjustment functions and backrest adjustment to ensure a comfortable ride for passengers. The second row of seats can be adjusted backrest, providing more space options for rear passengers. In addition, the seat layout is flexible, and the rear seats support proportional reclining, which increases the practicality of the space.

柳州地区蓝电E5降价信息，最新报价9.98万！现车充足

The Blue Electric E5 is equipped with a 1.5L displacement four-cylinder engine with a maximum power of 81 kilowatts and a torque output of 135 Nm. It is matched with a high-efficiency E-CVT continuously variable transmission, which ensures smooth power transmission and energy-saving and environmentally friendly performance.

Summarizing the sharing of the Autohome owner, he is full of praise for the body appearance of the Blue Electric E5, especially the elegance and atmosphere of black. As a good man who has a deep understanding of the art of life, he chose to satisfy his wife’s preferences, which undoubtedly added more warmth and harmony to their lives. It can be seen that the Blue Electric E5 not only wins people’s hearts in design, but also reflects the thoughtfulness and quality in the details, becoming a powerful partner in their lives.

The reform of refined oil prices and taxes： will the car market make waves as soon as it comes out？

December 5, 2008, Xinhuanet


　


　　On the evening of the 5th, the much-watched "Exposure Draft" was finally released. Fuel tax, a focus topic that has never cooled down in China’s auto market for more than a decade, has finally been substantially solved. Fuel tax reform, which has been around for a long time, will be settled as soon as January 1 next year. Will it make the Chinese auto market turbulent this year? 　　


　　Fuel tax reform, wait for more than a decade


　　After 11 years of waiting, the fuel tax reform plan has finally emerged. Since the National People’s Congress passed the Highway Law of the People’s Republic of China in 1997, it was first proposed to replace the "maintenance fee" with "fuel surcharge". After 11 years, the "fuel tax" has been ups and downs but failed to be levied, and it has almost become a long-term "heart disease" of the Chinese auto market.


　　However, with the collapse of international oil prices in recent months, there is also a "golden opportunity" for domestic fuel tax reform.


　　On the evening of the 5th, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Transport and the State Administration of Taxation jointly issued an announcement to solicit public opinions on the "exposure draft" of the refined oil price tax reform plan. According to the plan, this reform will abolish road maintenance fees, waterway maintenance fees, road transportation management fees, road passenger and freight surcharges, waterway transportation management fees, and waterway passenger and freight surcharges, and gradually and orderly cancel the government’s loan repayment of secondary road tolls.


　　The reform plan will increase the unit tax of gasoline consumption tax from 0.2 yuan per liter to 1 yuan, diesel from 0.1 yuan per liter to 0.8 yuan, and the unit tax of other refined oil products will be increased accordingly without raising the current price of refined oil. The "Reformation Plan for Refined Oil Prices and Taxes" will be implemented from January 1, 2009.


　　According to industry analysts, there are many reasons why the fuel tax reform plan has not been implemented for 11 years, including the failure to coordinate the interests of various departments and the distribution of central and local issues. However, in recent years, it has been mainly constrained by the high international oil prices. As a result, the fuel tax reform that has been mentioned many times has ended with "only the sound of the stairs".


　　"The plunge in international oil prices is the best opportunity for China to implement fuel tax reform. If this opportunity is lost, it may take a few more years." Rao Da, secretary general of the National Passenger Car Market Information Association, analyzed that using this "time window" to launch fuel tax reform will straighten out the pricing mechanism of refined oil products in our country and create a good environment for the future development of China’s auto market.


　　Rao Da believes that the tax amount proposed by the current plan is lower than originally expected by the industry, and it explicitly eliminates road maintenance fees, reducing the burden on car owners.


　　"This plan is indeed more reasonable, and the rate is lower than the original guess of 30% or 50%, or the plan of increasing 1 yuan, so the implementation will be relatively smooth," said Zhao Chenxi, an auto industry analyst at Haitong Securities. "Especially the fuel tax is finally levied in the form of increasing the fuel consumption tax, which avoids the problem that the introduction of a new tax will face complicated procedures. Now the introduction will be natural." 　　


　　The overall situation of the car market is unhindered, and internal structural adjustment is accelerated


　　Before the introduction of the fuel tax reform, China’s auto market had already encountered a "freezing point". At the beginning of this year, the booming Chinese auto industry put forward the ambitious goal of producing and selling 10 million units and exporting 1 million units. However, with the new surge in oil prices since March and the sudden tightening of the economic situation, the domestic auto market has taken a sharp turn for the worse. Even before September, the national passenger car consumer market experienced five consecutive monthly negative growth, which is unprecedented in the history of China’s auto industry.


　　　China’s auto market, which is preparing to "warm up for the winter", will be "hit" by the fuel tax reform most directly related to the auto industry at the beginning of next year. So this "sudden" variable will be a "snowflake" that adds a touch of chill to the auto market, or a "match" that warms up the auto market?


　　"My opinion is that the car market is basically stable, and the fuel tax reform plan currently introduced has little impact on the car market," said Rao Da, secretary general of the All-China Ride Federation.


　　He pointed out that the purpose of the fuel tax reform is mainly to straighten out the fuel pricing mechanism in our country and promote energy conservation and emission reduction, rather than to save the car market, so it is not a driving force for the car market.


　　Zhong Shi, an auto analyst, said: "The introduction of fuel tax reform has little impact on the domestic auto market as a whole. The experience of fuel tax implementation abroad also shows that it is difficult to directly change consumers’ willingness to buy cars because of fuel tax reform. However, the introduction of fuel tax reform will have a profound impact on the domestic auto market segment and the adjustment of the structure. Energy-saving and low-consumption small cars and small-displacement vehicles will play an increasingly important role."


　　"Fuel tax reform will not have a big impact on the car market, but the proportion of models with large emissions and high fuel consumption will decrease, while the proportion of energy-saving cars will increase." Jia Xinguang, an auto industry expert, believes that as our country’s auto market matures, this structural adjustment has actually begun to appear since last year.


　　However, auto analyst Zhao Chenxi also pointed out that the current plan has little impact on the passenger car market, but the impact on commercial vehicles such as trucks and buses with much greater mileage is very obvious. 　　


　　"Energy consumption moderation" will become the concept of the "post-fuel tax" era


　　"The new plan is undoubtedly the most fair and just policy and regulation, and it effectively reflects the principle of more vehicles and more taxes." Xing Wenjun, an auto industry expert, said the fuel tax reform plan will give government agencies and enterprises, consumers and automakers a strong signal that the powerful lever of taxation will promote the production and sales of energy-saving and environmentally friendly small-displacement vehicles.


　　　Zhong Shi, an auto analyst, said that "energy consumption control" will be the most important signal to the Chinese auto market and the whole society after the introduction of fuel tax reform, because as a developing country and a net importer of oil, China’s two major pressures on energy and emissions will become increasingly heavy. Through taxation, energy conservation and emission reduction will be moved from concept to conscious implementation.


　　Gong Xiaorong, who works at a bank in Shanghai and has owned a private car for more than four years, told reporters: "I think the fuel tax reform can reflect fairness and efficiency. The abolition of road maintenance fees already reflects a kind of fairness. It changes the size of the displacement, no matter how much you drive, no matter how much you drive, you will be charged the same road maintenance fee. Instead, you have independent choice, you can adjust and choose through your own actions, which reflects the principle of efficiency."


　　　She said that after the implementation of the fuel tax reform, based on the mileage she currently drives about 18,000 kilometers per year, if the road maintenance fee is removed, it will still be lower than the original fee. "With the string in my mind that you drive less and save more money, your car habits will change in the future."


　　　Automotive analyst Jia Xinguang said that although the current plan shows little change in fuel costs, excluding expenses such as road maintenance, as long as a simple calculation can be seen that different fuel consumption cars and mileage are different, and the cost gap is significantly widening. Over time, this structural change will guide consumers to change their habits in car selection, car purchase, and car use, thus changing the structure of the domestic car market and highlighting the theme of energy conservation and consumption reduction.


　　Moreover, industry experts also believe that the fuel tax reform will also promote our country to create more conditions and opportunities in the research and development of automobile fuel-saving technologies and new energy vehicles. December 5

238 original brands! A glimpse of the strength of local business development in Changsha

In mid-February, Changsha officially issued the "Implementation Opinions on Building an International Consumption Center City", proposing to build Changsha into an international consumption center city with the reputation of "Fashion Capital", "Happiness Capital", "Vigorous Capital" and "Leisure Capital". At the same time, the opinion pointed out that 24 creation tasks will be implemented, such as accelerating the construction of international business districts, accelerating the construction of characteristic commercial blocks, enhancing the gathering of local characteristic brands, developing night economy, improving catering consumption and sports consumption.

The growth of local characteristic brands is an indispensable element to witness the commercial development of the city. In the exploration of local original brands in Changsha, according to the big data of Winner, there are 238 local chain brands stationed in major shopping centers in Changsha, with rich formats and diverse categories. Catering, retail, cultural and sports entertainment, life service and children’s parents and children create hot spots in their respective tracks, which reflects the charm of urban commercial development.

Changsha, online celebrity naturally lives up to its reputation, including 137 catering brands among more than 200 local brands, and the highlight of the catering industry continues, accounting for 58%; Retail sales performed well, accounting for 17%; Local brands of life service, cultural and sports entertainment and children’s parent-child format also occupy some markets. The core sections of various formats influence, drive and promote each other, and local brands intensively cultivate the commercial market, which has strong growth strength.

Data collection scope: based on the store data of Changsha project obtained by Winstar online and offline channels, the date of online collection and quarterly update (there may be incomplete data) for some projects is February 28, 2022.

The commercial market in Changsha, which has been polished for a long time and refined by the market, has not only the inheritance and spread of time-honored brands and non-legacy brands, but also the sudden rise of new forces of emerging brands, focusing on catering and retail formats. Since the establishment of local brands, the categories have been increasingly enriched.

The well-thought-out and carefully crafted local brands can see through their subdivided business categories to see the development of the industry.

? Catering format: Xiang Jun C, the rise of "online celebrity"

Under the repeated epidemic situation, the resilience of Changsha’s catering industry is relatively strong, and the catering consumption in major businesses has maintained a good fundamentals. According to statistics, among the 137 original catering brands in Changsha, Chinese catering accounts for 49%, leisure catering accounts for 21%, exotic catering accounts for 16%, hot pot/braised pot/griddle accounts for 10%, and barbecue/teppanyaki accounts for 5%.

Chinese catering: Chinese simple (fast) meals rank first, followed by Hunan cuisine.

From the perspective of subdivided categories, there are many types of local catering in Changsha, and consumers have many options. There are 36 brands of local Chinese simple (fast) meals in Changsha, ranking first in the catering industry; There are 26 brands of local Hunan cuisine, ranking second, and the rest of Guangdong cuisine, seafood, northwest cuisine and Yunnan-Guizhou cuisine are involved, and diverse food styles are presented.

Among 36 Chinese simple (fast) meals, there are special snacks, noodle shops and other sub-categories. Among them, Suo powder, as the soul of breakfast in Changsha, is a necessary punching operation recommended by Changsha people, food bloggers or travel guides. Brands such as Tianjin Liuzizi Powder House, Phoenix Girl Xiangxi Fish Powder, Daguan Rice Noodles and Wugu Fish Powder have attracted much attention.

Under the wave of consumption upgrading, among the innovative characteristic hot pots represented by emerging hot pots/stews/griddles, there are abundant categories such as King Pot Pork Belly Chicken Hot Pot, Jijing Pork Belly Chicken Three-second Fish, chicken coconut and Dabinjia, and the market players of chicken coconut, Pork Belly Chicken, Fish Hot Pot, Chuanchuan Hot Pot and other sub-categories have also increased.

Focusing on the localized development of Changsha, Hunan cuisine is one of the representatives of the city’s business cards, and many Hunan cuisine brands are also exploring more ways of development. In today’s prefabricated dish market, the chef who insists on "only using chefs to fry" peppers stands out, and has been deeply involved in Hunan cuisine for 24 years, and has opened 50 direct stores in Changsha, Shanghai and Shenzhen. The chain brands of Hunan cuisine, such as exquisite food, one lamp, delicious taste, Tanzong chopped pepper fish head and fried beef with kitchen smoke, have formed a double effect of good collection flow and good reputation.

Exotic dining: Japanese and Korean cuisine is far ahead.

Among the original exotic restaurants in Changsha, there are 15 Japanese and Korean restaurants, accounting for 68% of the exotic restaurants. Among them, Kimura Heping House, Royal Cattle Craftsman, Xiaoming Charcoal Roasted Fat Cattle Specialty Store, Lekeshi Korean Restaurant, etc. cover many sub-categories of Japanese barbecue, Korean barbecue, sushi, Lamian Noodles and Korean cuisine.

Behind the rise of steak is the general trend of quality upgrading and high-end catering upgrading. Western-style catering, as a high-value consumer product, is also in line with consumers’ demands for higher quality.

Exotic dishes, dietary differences, and the preservation and innovation of dish flavor are the key to the differentiated competition of this category. Among the local exotic categories in Changsha, there are Thai dishes such as DuDu Thai Restaurant, Man Xiong Pizza, Sam Kitchen, etc. Although the number of western-style simple (fast) meals is small, they have a good response in the market.

Leisure catering: the competition between baked desserts and drinks tends to be fierce.

Among the emerging leisure restaurants, baked desserts and drinks are actively expanding. Among the local leisure restaurants in Changsha, baked desserts account for 45%, drinks account for 27%, and leisure snacks account for 28%.

As a category favored by young and middle-aged people and consumed with high frequency, the iteration of leisure catering industry is also increasing day by day. Many enterprises cross the border, and the investment and financing of the industry are booming. In the tea market of 100 billion yuan, the market competition is fierce, and local brands are represented by Modern China Tea Shop (demand area: 50-70 square meters), Guoyaya (demand area: 20-50 square meters), MAMA CHA and Lemon Season, occupying the main position in Changsha.

As a local tea brand in Changsha, many emerging players have continuously increased their market share through product innovation and upgrading, brand building, cross-border integration, and national culture and innovation. At the same time, most local brands are no longer limited to the local market, and Modern China Tea Shop has also set up stores in other cities in Changsha and Lemon Festival. In the mid-end market, brands also have certain recognition and market competitiveness.

When it comes to baked desserts, the rise of emerging brands in the market has further attracted consumers’ attention. At present, Chinese baking in the dessert baking track is on the rise, and new brands are constantly emerging. Taking Changsha local market as an example, the new brand of Guofeng store and product design of Momo Dim Sum Bureau has emerged in this subdivision track; Under the heat wave, Chinese baking represented by Wu Susheng’s palace shortbread is also vigorously expanding its stores; Western-style baking such as Rosa cake and Duoxilai cake also has considerable market performance.

Retail format: the competition of fashion products is fierce, and the trend clothing is innovative and growing.

Retail formats convey consumers’ consumption attitudes. Among contemporary young consumers, personalized consumption and self-satisfaction consumption are constantly reshaping the market consumption patterns. Among the 41 original retail brands in Changsha, market lifestyle accounts for 54%, clothing accounts for 34%, and supermarkets/convenience stores account for 12%.

Among them, large supermarkets, boutique/fresh supermarkets are the main supermarkets, which are blessed with food collection and rich family. In addition, cross-border e-commerce/bonded stores, represented by Youa overseas purchases, combine online and offline experience stores through the O2O cross-border e-commerce platform to provide Haitao users with quality goods and services.

Clothing: Fashion clothing has its own school, and Changsha is also the city of fashion.

In the observation and research of fashion clothing category by Winship.com, Changsha has become the "most dense city" of fashion clothing stores, relying on the strong sense of fashion atmosphere in the whole city to overwhelm first-tier cities such as Shanghai. According to the statistics of Winner Big Data, among the 14 local clothing brands in Changsha, business, fashion trends, fashion boutiques and other sub-categories are superimposed, among which women’s wear and women’s shoes with market trends are the most prominent.

Fashion consumption conveys consumers’ attitude and cognition to market judgment and brand choice, and "fashion trend" is one of the relatively important influencing factors. EAH CHANIE Yichen, indicia, Saint-Desi, Cannes and other clothing brands have met the needs of consumers by reviewing multiple positioning, and are deeply loved by consumers.

Fashion life: home clothes and beauty care lead strongly.

Under the sub-category of fashion life, home textiles are the main category, and many household textile brands such as (002761) home textiles, Fuli Zhenjin and Meng Jie home textiles are all originated from the local market in Changsha, and they also have certain market influence in other cities in China.

In addition, among the beauty care brands, Yu Nifang, Second Skin, SNSUKI global explosive beauty, BOOM! FRESH! And so on, in the form of beauty care, make-up, and collection stores. Fashion digital, kitchen and bathroom appliances, fashion accessories and German brands of eyes are all involved, mainly including ASD glasses, Tongcheng electric appliances, RelaxLife and other brands.

Children’s parent-child: Children’s amusement brand has obvious advantages.

The combination of "double reduction" mode and "three-child" policy also has a great test for the development of the brand. At present, with the new generation of families born after 1980s and 1990s, the consumption of children’s parent-child format has increased, and it has also become the focus of the corresponding brands. Among the local children’s parent-child brands in Changsha shopping center, children’s amusement accounts for 45%, children’s retail accounts for 25%, and children’s service and education both account for 15%.

Parent-child interaction experience is a traffic engine for businesses and brands to gather customers. Thematic parent-child interaction amusement parks are popular, and children’s amusement brands are active. There are relatively many brands of children’s sports halls and amusement parks such as Rainbow Hall Children’s Amusement Park, Mickey Le Roller Skating, Karl Feiche and Debel Trampoline Club. In terms of children’s retail, children’s toys and maternal and child products are the main products, covering brands such as Babe Bear and Gelingdao Children’s Toy City.

In addition, in terms of children’s services, the categories are mainly restaurants, photography and haircuts, Tiamo Tianmu parent-child restaurant, Fenglinger and Qiqi 72 children’s hairdressing.

Recreation and sports: the proportion of leisure and entertainment is high, and the overall situation is improving.

With the popularity of "online celebrity economy" and "night economy", Changsha, a charming city, has a good development trend of social entertainment. In statistics, leisure and entertainment accounted for 47%, sports accounted for 26%, culture and art accounted for 16%, and education and training accounted for 11%.

Among them, the cultural and artistic categories are mainly book bars and DIY handicrafts, including Desiqin 24-hour bookstore, Hongdao bookstore and delicious laboratory; There are mainly brands such as WEGYMER Jianmeng and Baicheng Qi Kang Fitness in the fitness clubs.

Among the leisure and entertainment brands, KTV, cinema, network card game, VR experience hall and many other categories are assembled. Represented by Letian MC Studios, Urban Tribe Animation and Game Experience Center, Hi Le KTV and other brands, the rich local leisure and entertainment brands have deepened the bonus brought by the city online celebrity label and attracted more and more young people to call for the city.

Among them, the Mango International Studios brand, which belongs to Hunan Film Distribution and Projection Co., Ltd., a subsidiary of Hunan Radio and Television Station, confirms the title of "Media Art Capital" in Changsha, and provides impetus and opportunity for the cultural and creative development of local brands in Changsha.

Life service: life support is the leading factor.

From the perspective of life service format, the popularity of hair care, beauty spa, foot massage and other products has soared. According to statistics, among the local life services in Changsha, supporting retail accounts for 57%, beauty health accounts for 24%, medical health accounts for 5%, and other categories account for 14%.

In supporting retail, local brands mainly include urban flower country, common people’s (603883) pharmacy, delicious duck neck, foraging meow and other brands, including pharmacies, flower shops, fruit shops, snacks and other categories.

Among the original brands of beauty health care, Shangli International, Faze Modeling, Yierkang, etc. focus on hairdressing styling and foot massage. At the moment of "Yan value economy", consumers pursue the perfect beauty image, which also urges more similar local brands to be highly sought after.

Attachment: List of local brands in Changsha (in the shopping center)

(Editor: Cui Chen HX015)

[Ground Evaluation Line] Guisheng Online Comment： ＂Subject 3＂ goes out of the circle, and only by keeping the cultural roots can it move towards ＂long red＂

Dynamic music is accompanied by waving hands, twisting waist and hips, and half-twisted feet … During this period, the magic dance named "Guangxi Kemusan" is "out of the circle". Now this "subject three", which originated in Guangxi, has been "renovated" and created by netizens all over the country, and it has even spread through short videos. The "fire" is overseas and there are many circles.

Tracing back to the source,"Guangxi subject three"This dance is closely related to the living habits of Guangxi people, with a heavy cultural base. Speaking of Guangxi, the national carnival of "singing folk songs on March 3" and the snail powder of "smelling and eating incense" will first come to mind. As we all know, Guangxi people are also good at dancing. In this regard, it is rumored that "Guangxi people will experience three exams in their lives, one subject is singing folk songs, the other subject is rice noodles, and the third subject is dancing". In this way, this magical dance from Guangxi folk is called "subject three" "Fire" of "Guangxi Subject III"? Accidental with necessity. "Be the truest self" and "Happiness first" … These ideas conveyed by dance are infinitely close to the hearts of netizens. Although in the eyes of some netizens, "dynamic music+magical action" is a bit "earthy" or even a bit "non-mainstream", in the eyes of most people, this online cultural phenomenon is very interesting and has a cultural atmosphere.

I have to admit that "local flavor" culture has a great market among young people. Different from the traditional dance, the "subject three" mixed with burlesque performances can spread all over the world, driving more and more young people to participate in it, and many new "online celebrity" have emerged. Judging from the amplification of this phenomenon, there are many examples of "local flavor" culture setting off a "fashion style" in the Internet scene, which brought us joy and left a clear memory. For example, this year’s "digging, digging and digging" will explode all over the network. From children to "big friends", as long as the rhythm is turned on, most people will hum a few words; Looking ahead, the divine comedy "I’m from Yunnan and Yunnan Nujiang" also accidentally went off, and so on.

Some nonsense and earthy ideas have suddenly become popular on the internet, which is not unrelated to the multicultural needs of the online world. In the spiritual world of the Internet, a hundred flowers should have blossomed. The popularity of "Guangxi Subject III" is rooted in the cultural soil that Guangxi people can sing and dance well. With the spread of the Internet and the promotion of various eating places, it has achieved "coming out of the layer" and "breaking the circle", injecting new elements and vitality into the diversity and richness of online culture. Looking deep through this phenomenon, it itself reflects the cultural confidence of Guangxi people.

Only with culture and connotation can the roots be deeply rooted and become "long red". Whether "Guangxi Subject III" can achieve "long red" after leaving the circle depends on whether it has cultural connotation, whether it can arouse people’s spiritual resonance and stir up greater emotional resonance at a deeper level. Undeniably, many of the innovative ideas spread on the Internet, which are "popular" and "phenomenal", are difficult to "last forever", and some are even "short-lived", moving from a meteor to silence. However, "Guangxi subject three" is different from those niche ideas that suddenly "fire". The expression form of "subject three" is deeply integrated with the local dance in Guangxi, with distinctive regional characteristics and national symbols. However, what needs to be paid attention to is that in today’s information explosion era, the spread of network culture often lacks effective supervision and regulation, which requires preventing some commercialization and excessive speculation, keeping its roots and innovation, so as to help it grow healthily and continue to attract more netizens’ attention and pursuit.

The most important thing is that culture can reach the soul directly. The popularity of "Guangxi Subject III" network is also an opportunity for Guangxi to publicize and promote regional culture, national culture and historical culture. The local area should also dig deep into the cultural connotation and value significance behind it, incorporate more memorable and resonant innovative ideas, better protect and develop this distinctive network cultural phenomenon, and open up more "new ideas" and expectations. (Zhou Jun)

Xiaomi Automobile officially appeared on the website of the Ministry of Industry and Information Technology, but everyone remained tight-lipped before Xiaomi Automobile Factory.

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　　Xiaomi automobile finally unveiled the veil.

　　On November 15, the Ministry of Industry and Information Technology announced the declared model information of Xiaomi Automobile. According to the public information, the trademark of Xiaomi automobile product is Xiaomi brand, which is a pure electric car, and the manufacturer isGroup off-road vehicle co., ltd.

　　The picture published on the website of the Ministry of Industry and Information Technology shows that the tail logo of Xiaomi car is "Beijing Xiaomi". In terms of overall dimensions, it is 4997mm long, 1963mm wide, 1455mm high and 3000mm wheelbase. In addition, Xiaomi automobile uses iron phosphate., the supplier isFoday under its banner; The engine comes from United Automotive Electronics Co., Ltd. and is driven by.The peak power is 220kW.

　　According to the configuration information, some models are provided with options.This also means that in terms of assisted driving, there will be differences according to different configurations, which are divided into two schemes: with and without.

　　As for the issue of "production qualification" concerned by the industry, according to the information published by the Ministry of Industry and Information Technology, the name of the enterprise is "Group Off-road Vehicle Co., Ltd.", the registered address is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone, which is the self-built factory of Xiaomi Automobile. An industry insider told Blue Whale Finance reporter that the use of Beiqi off-road vehicles for "production qualification" does not mean that Beiqi is OEM for BAIC Group. This statement is not accurate. According to the available information, the Xiaomi Automobile Factory announced this time is assembled by Xiaomi itself, but other processing and parts need to be analyzed after seeing the physical car.

　　On the same day, Blue Whale Finance reporter visited Xiaomi Automobile Factory. At about 3 pm, two security guards were on duty at the main entrance of the park to prevent irrelevant personnel from entering. In addition, several people were looking inward sporadically at the door. According to the security guards at the door, these people were waiting for their own docking people to pick them up, and they were not allowed to enter casually. At about 4 pm, a man in a suit walked out of Xiaomi Automobile Factory. One of the men said that they were talking with Xiaomi about cooperation in engineering. However, when Blue Whale Finance reporter asked about the news related to Xiaomi Automobile, the man picked it up obviously and said that he didn’t know all the news about Xiaomi Automobile, so don’t ask him. Not only that, but even the construction workers who are not the staff of Xiaomi Automobile nearby are silent about Xiaomi Automobile.

　　Since Lei Jun announced that Xiaomi had built a car, Xiaomi’s every move has been concerned by the outside world. Since October this year, the rumors about Xiaomi Automobile have been constant. The last time Xiaomi publicly responded to the news about Xiaomi Automobile was on October 25, when Xiaomi founder and CEO Lei Jun was in his personal life.The account said, "Xiaomi Automobile is progressing very smoothly at present, and it will be officially listed in the first half of next year, and will report to you when it is appropriate."

　　Combing the time sequence, on March 30, 2021, Xiaomi founder Lei Jun said in a public speech that in the next decade, Xiaomi will invest 10 billion US dollars to build cars, and Lei Jun will be personally responsible for the car-making business. In September 2021, Xiaomi Automobile Co., Ltd. was incorporated. On November 27th of the same year, the Management Committee of Beijing Economic and Technological Development Zone held a signing ceremony with Xiaomi Technology. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

　　According to reports, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first car will be off the assembly line in 2024 and mass production will be realized.

　　"Realizing mass production in 2024" is a word that Xiaomi official and Lei Jun are talking about, which has also become the beginning of Xiaomi’s car making.

　　By the end of 2022, Xiaomi Automobile had applied for more than 400 patents involving autonomous driving, intelligent cockpit, charging device and power system.

　　Especially in terms of autonomous driving, Xiaomi has accumulated technology for many years and soon formed a very strong autonomous driving team.

　　In Lei Jun’s annual speech in 2022, Lei Jun said: "All sectors of the automobile industry are very complicated, among which non-automatic driving is the most complicated. At the same time, automatic driving is also the key point for the decisive victory of smart electric vehicles. Xiaomi’s car-making automatic driving will adopt full-stack self-developed algorithm to fully develop automatic driving technology, and the goal of automatic driving is to enter the first camp of the industry in 2024."

　　According to the data of Xiaomi’s financial report in the second quarter of 2023, in terms of R&D, Xiaomi’s R&D investment in the second quarter reached 4.6 billion yuan, a year-on-year increase of 21%, and the compound annual growth rate of R&D investment in the past six years reached 38.4%. It is estimated that Xiaomi’s R&D investment will exceed 100 billion yuan in 2023. It is worth mentioning that nearly 30% of the 4.6 billion yuan invested in R&D in the second quarter was used for the smart electric vehicle business.

　　Although Xiaomi has been extremely cautious about information disclosure since the official announcement of the car-making plan, the voices from all sides inside and outside Xiaomi can also roughly describe the progress of Xiaomi’s car-making.

　　In the conference call after the release of Xiaomi’s second-quarter earnings report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures.

　　"Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged." Lu Weibing further stated.

　　In October 2023, at the launch conference of Xiaomi 澎湃 OS and Xiaomi 14 series new products, Lei Jun announced that the group strategy was officially upgraded to "the whole ecology of people and cars". The key core of this new strategy is Xiaomi 澎湃 OS, which is people-centered and organically integrates "the whole ecology of people, cars and homes". The system is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to the PPT displayed at the press conference, Xiaomi will be equipped with a roof camera, through which people in the car can make video calls and other functions.

　　The arrow is on the string and has to be sent. With the gradual unveiling of Xiaomi Automobile, it will take time to prove whether Lei Jun can lead Xiaomi to win this battle.

Geely Xingyue L real car appeared, with Volvo 2.0T power, 7.7s broke 100.

The auto show in April is about to start, and the car circle will be lively again, especially for independent brands, and several head brands have launched their own heavy models. In fact, after years of development, independent brands are no longer limited to cost performance. In the same class, they not only have richer configurations, but also have a good driving experience, especially the deep binding with them, which makes L have the comprehensive strength of not losing joint venture brands.

L adopts the latest CMA super matrix architecture, which not only has a tough appearance, but also adopts the 2.0T engine of Drive-E series, which can be said to be full of highlights. First of all, the appearance of the new car adopts the latest family-style design language, and the front face enters the waterfall air intake net and the surrounding zigzag elements, which further enhances the recognition of the new car. The interior of the flat headlight group on both sides is also blackened, which makes the sense of science and technology more obvious. The lower penetrating air inlet and the C-shaped side air inlets on both sides form an integrated design, which improves the visual width of the front face.

The shape of the side of the car body is very atmospheric. The steady posture, straight waistline and tough wheel eyebrows show a strong sense of strength. The flat roof line also indicates that there is enough space inside the new car. In terms of body size, the new car is 4770*1895*1689mm and the wheelbase is 2845mm, which is a standard medium-sized SUV.

The tail shape is relatively simple, and the through taillights on both sides are properly integrated with the silver chrome-plated decorative strip. The surrounding area below is also decorated with chrome-plated decoration, and the exhaust is designed in a hidden way, so the overall appearance is still very strong.

The new car in the interior adopts the popular double screen design. It can be said that the new car takes into account the sense of fashion and technology, and the combination of double colors presents a strong texture without losing luxury models. The materials used are naturally not bad, and the use of a large number of soft materials and stitching embellishment are more exquisite.

The new car is also rich in configuration, which can manage the cross-domain high-speed operation and function integration of functional domains such as power, intelligent driving, chassis and cloud collaboration. With the help of 5G technology, vehicles can find parking spaces, locate owners and find owners independently. At the same time, Xingyue L can also complete 100% unmanned driving, obstacle avoidance, intelligent parking space search, autonomous parking, parking and other functions within the 200-meter round-trip distance through independent learning, which is full of science and technology.

In terms of power, the new car will be equipped with Drive-E series 2.0TD in-cylinder direct injection turbocharged engine, with the maximum power of 218 HP and 238 HP, and the maximum torque of 325 Nm and 350 Nm, respectively. The transmission is matched with 7-speed wet DCT gearbox and 8AT gearbox from Aisin, with an acceleration of 7.7 seconds per 100 kilometers and a fuel consumption of 7.8L per 100 kilometers. It can be said that this power system is not only powerful, but also very fuel-efficient.

The curse, which was called unlucky, has won.

Laiyuan Mixiniu Entertainment

Wen | Xiaofu　 　

"bad luck!"

Just one day after boarding Netflix, the douban score of Curse dropped from 8.0 to 6.8.

Unexpectedly, this China Taiwan Province horror film, which has been expected by mainland fans for more than a year, will cause such a strong controversy after webcasting.

However, the emergence of this word-of-mouth differentiation stems from the gap between some viewers’ expectations of the film content, and on the other hand, many viewers are disgusted with the psychological suggestion "teasing" implanted by the director in the film.

Is there anything wrong with the "curse"?

Hot search on "unlucky"

Curse is definitely the most watched Chinese horror film in recent two years.

Whether it’s the horror trailer that was once complained by netizens last year, or the numerous hot debates during the box office and release of the highest Chinese film in Taiwan Province, China this year with NT$ 171 million, this film has created so many records that people can’t ignore its existence.

Especially in the increasingly rare Chinese horror movies, Curse is the uncrowned king of Chinese horror movies in 2022.

However, on the other hand, the huge controversy after the webcast of The Curse obviously exceeded many people’s expectations.

In fact, before the official webcast, "Curse" was almost a good comment on the Douban platform. The score is 8.0, and the highest is 8.2-this is rare in Chinese horror movies.

However, last weekend, this film ushered in an unexpected word-of-mouth diving. In addition to the sharp drop in Douban score, there are many similar comments of "Forwarding likes to get unlucky" in the comments area, and even the term # curse unlucky # was once listed in Weibo hot search.

The audience has the freedom to comment on a film, just like the "unlucky" controversy in "The Curse" has also attracted new debates among the audience. Some viewers insist that it is willful and even offensive to curse the audience with movies, and whether the audience is religious or not, they will feel uncomfortable. Of course, there are also many viewers who are not too touched by the content of the film. In their view, The Curse is no different from many similar works, just an ordinary horror film.

However, we found that diving with Douban score seems not unusual, because the score of "Curse" on China Taiwan Province Yahoo is only 3.3 (out of 5.0). According to the ten-point system of Douban, mainland netizens are more tolerant.

Rhinoceros Jun briefly browsed some bad reviews from the audience in Taiwan Province, China, and most of them focused on the aspects of drama routines, not terror, swaying mirrors and so on. In contrast, mainland netizens have a higher degree of recognition of the film’s plays, and more people give this film a low score because of "bad luck".

Yes, the director won.

In fact, only by looking at the content level, the setting of "The Curse" is not novel. Simply summarized, it is a horror family film shot by mockumentary. As a witness of the original event, 80% of the heroine Li Ruonan’s actions in the film are to escape from the curse and contend with it, but in the end, maternal love makes her a devotee who dares to face the horror.

The beauty of "The Curse" is that it retains full interactivity besides the plot. If you pay close attention, it is not difficult to find that the director has been constantly breaking the fourth wall in the whole film, maintaining interaction with the audience in front of the screen, thus achieving the purpose of burying psychological hints.

For example, at the beginning, the film starts a mental experiment with the audience with the first-person dialogue of the heroine. Li Ruonan introduced to the audience two pictures of "Ferris wheel" and "train", which can change the direction with ideas, to prove that human will can change the world.

The following story mainly tells Li Ruonan’s experience in the form of mockumentary. In front of the camera, Li Ruonan’s self-report, reality and the past three story lines alternately advanced, stripping away the truth of the Chenjiazhuang incident step by step.

First of all, the form of mockumentary itself can enhance the realism of the story, especially Li Ruonan’s first-person narration, which invisibly gives the audience a stronger sense of substitution.

Secondly, in this film, the director also borrowed the production mode of desktop movies many times. For example, through broadcast monitoring, online video, local video and other forms, it is also to let the audience get a stronger immersive feeling.

The most important point is that the director has always used Li Ruonan’s mouth to instill the content of the fictional "Big Black Buddha Mother" Sect in the film. Strange spell symbols, strange handprints, and the unintelligible eight-character mantra of "Fire Buddha repairs one, and the heart is humming", in the process of Li Ruonan calling on everyone to remember these information, the audience has unconsciously entered the director’s small trap.

Finally, after the truth of "The Curse" came out, the audience who knew that they had been cheated or even "cursed" by the director would have such a strong feeling of truth.

And all this, is the initiator of this "practical joke", given by director Kevin Ko.

Chinese horror films worthy of being written in film history

China audience can get such an immersive viewing experience, which is inseparable from the "tailor-made" of this film. In our opinion, the fear of the curse stems from three key points.

One is religion.

As early as a few years ago, director Kevin Ko said in the program that "we Chinese people will always have awe of religion."

In daily life, people believe in gods and buddhas and are afraid of ghosts, but if gods and buddhas no longer represent justice and ghosts start to act recklessly, it becomes an excellent material for Chinese thrillers. Domestic horror games, such as Fireworks, Paper Wedding Clothes, Paper Man and Hong Kong Mystery Record, which were released in China in recent years, actually borrowed religious elements from traditional culture.

In the film "Curse", the director who knows his way also focuses on the religious color. It costs a lot of money to order Buddha statues, make props and design scenes, so we can see that most of the horror colors in the film actually come from the sense of horror created by elements such as evil spirits and scriptures, rather than the direct attack of ghosts. This is also the biggest difference between Chinese horror movies and western horror movies.

The second is the event basis.

"The Curse" may be a rare work adapted from a real event in a horror film, and the original case of this film is a bizarre case that is still pending.

In 2005, a long-time superstitious family of six in Gushan District of Kaohsiung claimed to be possessed by gods, and successively went insane, self-mutilated, fought with each other, and even fed each other feces. The eldest daughter, who was identified as an evil spirit, was eventually imprisoned and abused by the whole family to death. Because the incident was so bizarre, after the police arrested them, the doctor decided that they were collective paranoia.

Cold cases like this are hotbeds of paranormal fear of urban legends, and the curse derived from it naturally has a natural sense of terror. It is reported that director Kevin Ko will continue to create new horror films inspired by paranormal, a real horror in the history of Taiwan Province Province.

The third is the mature horror film technique.

In addition to the above-mentioned desktop movies and the form of mockumentary, JumpsScare, which can bring the most direct sensory stimulation to the audience, is also skillfully used in the film. In addition, the insects, wounds, seals, spells and other elements that appear many times in the film, as well as the empty fingers and lotus milk that once spread widely on the Internet in Jane Eyre, are very typical fears of China audiences. The director can be said to have learned from others.

Of course, The Curse is not without flaws. For example, the distortion caused by frequent switching of different perspectives on the mirror and the discomfort of hand-held camera all weaken the narrative effect to some extent. On the whole, however, the film’s bold innovation in form and the audience’s strong feelings after watching it are doomed to be a horror film written in the history of Chinese film.

As for the climax of the film controversy, that is, the curse at the end, in fact, it is not uncommon in the field of horror films. In the past, classic horror films such as Curse and Ring at Midnight used similar techniques. The fact that "The Curse" can cause such a big controversy shows that it has completely hit the fear and taboo points of China audience.

Even when watching the movie in a non-big-screen scene, the fictional plot of this film still caused many viewers’ disgust and even discomfort. I think the director’s goal of shooting this film has been achieved. It is precisely because of this that we have more reason to think that Curse is a successful Chinese horror film.

As for raising the content of the film to a realistic level, or even reprimanding the director, I am afraid it will not be.

As many netizens said, "Do they watch horror movies for good luck?"

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