Opinions of the Ministry of Agriculture on Implementing the Law of the People’s Republic of China on Agricultural Technology Extension

The 28th meeting of the 11th the NPC Standing Committee deliberated and passed the Law of the People’s Republic of China on Agricultural Technology Promotion (hereinafter referred to as the Law on Agricultural Technology Promotion), which was adopted on.2013yearonemoononeIt will be implemented on the day. In order to do a good job in the implementation of the agricultural technology popularization law, the following opinions are put forward.

First, improve the national agricultural technology extension institutions

(1) Perfecting the establishment of national agricultural technology extension institutions according to law.According to the needs of agricultural ecological conditions, industrial characteristics, production scale, regional layout and agricultural technology popularization, national agricultural technology popularization institutions at all levels shall be established according to law. Institutions at or above the county level should highlight the technical popularization of key specialties such as animal and plant breeding, crop cultivation, soil improvement and fertilizer application, plant protection, animal husbandry (grassland), aquatic products, animal epidemic prevention, agricultural mechanization, and set them up scientifically. Township-level national agricultural technology extension institutions can be set up according to towns or regions; It can be set by industry (specialty) or comprehensive. It is necessary to properly handle the relationship between township-level agricultural technology extension institutions and other agricultural public service institutions, and ensure that technology, talents, facilities and equipment resources can play their greatest role. For institutions at or above the county level mainly engaged in administrative management, law enforcement supervision or technical support business, and at the same time undertaking the functions of agricultural technology popularization in some industries or professions in this region, their technology popularization work should be managed in accordance with the Agricultural Technology Popularization Law.

(2) Clarify the responsibilities of the national agricultural technology extension institutions.According to the division of functions, the public welfare responsibilities stipulated in Article 11 of the Agricultural Technology Extension Law will be refined and decomposed and implemented in each national agricultural technology extension institution. While performing public welfare duties, national agro-technical popularization institutions should participate in the formulation and implementation of agro-technical popularization plans at the corresponding level, implement agro-technical popularization plans and projects according to the deployment of local governments, agricultural departments and higher-level agro-technical popularization institutions, organize agro-technical popularization, coordinate and guide the extension service activities of other agro-technical popularization organizations, and effectively play a leading role in agro-technical popularization. Agricultural technology popularization institutions at or above the county level should organize and guide the work of agricultural technology popularization in this region, and organize the introduction, integration, test and demonstration of major agricultural technologies across regions; Township agricultural technology extension institutions should publicize and implement agricultural laws and regulations and policies of strengthening agriculture, benefiting farmers and enriching farmers in accordance with the relevant arrangements at higher levels, enter villages and households to carry out technology extension services, and guide and support village-level agricultural technology service stations and farmers’ technicians to carry out agricultural technology extension activities. Effectively separate the operational functions of grass-roots agricultural technical institutions and operate in a market-oriented manner.

(three) standardize the name and logo of the national agricultural technology extension institution.In accordance with the principle of outstanding functions and easy identification, the name and logo of the national agricultural technology extension institution will be further standardized in conjunction with relevant departments. In accordance with the form of "administrative division name+line (specialized) industry name+common name", the names of township-level national agricultural technology extension institutions shall be unified. The institutions established by townships take "station" or "center" as the common name; An institution that is established across townships and undertakes all the technology promotion work of two or more township-related industries can be called a "regional station"; An institution set up in a certain township and radiating to drive other surrounding township agricultural technology extension institutions to carry out business work is called a "central station". The name of the institution set up by industry is "agricultural technology promotion (or animal husbandry and veterinary, grassland work, aquatic technology promotion, agricultural mechanization technology promotion, etc.)"; The name of the comprehensive institution is "agricultural technology popularization" or related professional combination. The name of the administrative division is unified as the name of the township where the township-level agricultural technology extension institution is located, in which the regional station and the central station use the proper name of the township. After standardization, the names of township-level national agricultural technology extension institutions should be gradually unified in the same province and within the same industry. The Ministry of Agriculture will uniformly design and issue the logo of the national agricultural technology extension institutions, and agricultural technology extension institutions at all levels should put the logo in a prominent position.

(4) Rationalize the management system of national agricultural technology extension institutions.The provincial agricultural departments should, according to the characteristics of local agricultural technology popularization, study and put forward suggestions on improving the management system of township agricultural technology popularization institutions in conjunction with relevant departments, and strengthen the management and guidance of county-level agricultural departments on township agricultural technology popularization. In areas where township agricultural technology extension institutions are mainly managed by county-level agricultural departments, it is necessary to further consolidate the achievements of reform and stabilize the management system. In areas where township agricultural technology extension institutions are mainly managed by township governments, it is necessary to clarify the guiding responsibilities of county-level agricultural departments in the formulation, organization and implementation of agricultural technology extension plans, work assessment, personnel deployment, post employment and promotion, and implement the responsibilities of township agricultural technology extension to ensure that township agricultural technology extension institutions and agricultural technicians effectively perform their duties. Continue to deepen the reform of the management system of township agricultural technology extension institutions, realize the organic unity of management and management, and give full play to the overall functions of county and township service institutions.

(five) scientifically approved the staffing of national agricultural technology extension institutions.Coordinate with the departments of organization establishment and finance to scientifically determine the staffing of national agricultural technology extension institutions to ensure the effective performance of public welfare functions. The establishment should be determined according to the characteristics and scale of local agricultural industry, job responsibilities and tasks, the number and distribution of service objects, service radius and service means, traffic conditions and other factors. Among them, the staffing of planting, animal husbandry and veterinary (grassland) and fishery technology extension institutions is based on the planting area of crops and the proportion of main crops in the service area, the proportion of livestock and poultry breeding and scale farming (or grassland management and protection area), and the proportion of aquaculture area and water surface structure. The staffing of agricultural mechanization technology extension institutions is based on planting and breeding methods, species composition and agricultural machinery quantity. The staffing of agricultural products quality inspection and testing services should be based on the types, scale and quality requirements of agricultural products in the service area.

(6) Reasonably set up posts of national agricultural technology extension institutions.According to the needs of agricultural technology extension service and the staffing situation, according to the principle of setting up posts according to the situation, managing people by posts and optimizing the combination, the posts of national agricultural technology extension institutions are set up, and the job names, responsibilities, tasks and qualifications are defined, so as to realize the transformation of agricultural technicians from identity management to post management. Strictly control the proportion of posts in accordance with the law, and all posts in township extension institutions should be professional and technical posts. The post setting of township extension institutions should focus on the leading industries with local characteristics and common service needs, highlighting key posts such as crop cultivation, plant protection, breeding technology, grassland management and protection, animal epidemic prevention, agricultural mechanization service, agricultural product quality and safety service, agricultural information, ecological monitoring and protection, and taking into account the development needs of various industries and personalized service needs, so as to highlight key points, make overall plans and take full responsibility. Institutions with insufficient staffing should strengthen post integration and personnel cooperation, and implement multi-function or double series of cross-posts. Accelerate the implementation of the special post plan for agricultural technology extension services, and select a group of college students to serve as special post personnel in towns and villages.

Two, strengthen the construction of national agricultural technology extension team

(seven) to strengthen the employment management of agricultural technicians.The establishment of open recruitment, competition for posts, merit-based employment system, according to the approved preparation of fully equipped technical personnel, signed an employment contract, clear responsibilities and obligations. According to the prescribed authority and procedures, we will explore the implementation of personnel dynamic management in the form of fixed personnel, fixed posts and indefinite personnel, and gradually establish a new mechanism for the entry, management and exit of personnel with overall stability, retention of the best and elimination of the worst, and continuous optimization of the team structure. Strict requirements for agricultural technicians, new employees should have full-time college degree or above in related majors, and meet the requirements of job responsibilities. Provincial agricultural departments should, jointly with personnel departments, pay close attention to formulating and improving the assessment methods for the professional and technical level of new agricultural technicians, as well as the methods for hiring technical secondary school graduates or other personnel with corresponding professional and technical level in specific areas. If the existing personnel do not reach the professional and technical level stipulated by law, they should meet the requirements within the specified time through continuing education.

(8) Establish a long-term mechanism for training agricultural technicians.Scientifically formulate training plans and annual plans, make overall arrangements for the training of agricultural technicians, and realize the institutionalization of the training of agricultural technicians. Adhere to on-demand training, highlight the advanced agricultural technology, policies and regulations, extension methods, agricultural management, agricultural product marketing and other aspects of knowledge and skills training, and strive to cultivate compound agricultural extension talents with fine business, high quality and strong ability. Follow the law of adult continuing education, innovate training methods, use modern training means and adopt various forms to improve training effectiveness. Relying on agricultural scientific research, teaching and extension institutions, a number of agricultural technicians training bases will be established. Strengthen training supervision, clarify work responsibilities and ensure training quality. Encourage and support on-the-job agricultural technicians to study for extension masters, and go to agricultural colleges and research institutes for professional study and further study, so as to improve their professional level and academic level.

(nine) improve the evaluation and employment system of agricultural technicians.Accelerate the reform of the evaluation system of agricultural technicians’ professional titles, and formulate the evaluation standards of agricultural technicians’ professional titles in a hierarchical, scientific and reasonable manner. Professional and technical personnel engaged in agricultural technology popularization in counties, towns and villages should fully consider the actual situation, reasonably grasp their academic qualifications, achievement awards, papers and other conditions, focus on evaluating the level of professional work and the effectiveness of extension services, and pay attention to the recognition of the industry and the masses. In the evaluation of national agricultural technology extension researchers, the recommendation ratio will be tilted to the county and township grassroots; Priority should be given to qualified township agricultural technicians; There is no rigid requirement for foreign language titles of agricultural technicians below the county level. Gradually, there will be agricultural extension researchers at the county level and agricultural technicians with senior titles in key towns and villages.

Third, innovate the working and operating mechanism of national agricultural technology extension institutions

(ten) the full implementation of agricultural technology promotion responsibility system.Carry out the target management of agricultural technology extension work, decompose all extension functions into specific tasks, refine and quantify them and fall to every institution, every post and every agricultural technician. Implement the chief expert responsibility system for agricultural technology popularization at the county level, set up chief experts according to the leading agricultural industries and key specialties at the county level, be responsible for formulating and organizing the implementation of major agricultural technology popularization plans, carry out the introduction, integration, demonstration and popularization of key agricultural technologies, study and solve technical problems in agricultural production, and guide the emergency response of agricultural disasters. Classify and form a team of technical instructors at the county level, implement the agricultural technology popularization plan according to the deployment of chief experts, contact and guide township agricultural technicians, core demonstration households and agricultural production and operation organizations, and carry out key agricultural technology popularization work. Clarify the work responsibilities of township agricultural technicians, and contact village-level agricultural technology service sites, farmers’ technicians, science and technology demonstration households and experimental demonstration bases by means of joint households in villages to ensure full coverage of agricultural technology extension services. The service area and service content of agricultural technology extension institutions and each agricultural technician will be made public, and commitments such as service time limit and service quality will be made to the clients. Supervise agricultural technicians to make work plans, fill in work accounts, write work summaries, strengthen work attendance and supervision, and ensure the effective performance of their duties. Encourage all localities to actively explore other ways and means to effectively implement the responsibility system for agricultural technology popularization.

(eleven) improve the evaluation mechanism of agricultural technology popularization.Establish a work evaluation system, scientifically formulate evaluation plans, refine the actual evaluation indicators, adhere to the combination of quantitative assessment and qualitative assessment, and combine peacetime assessment with annual assessment. The evaluation of agricultural technology popularization institutions should pay attention to the performance of public welfare duties, the realization of work objectives, the implementation of agricultural technology popularization projects, and the quality and effect of providing public welfare services to the society. The evaluation of agricultural technicians should be based on the promotion of service performance, on the basis of job responsibilities, employment contracts, annual work objectives, and satisfaction of clients, combined with log records and system implementation, so as to pay equal attention to professional ability and work performance, work quantity and quality, unified standards and job differences. The township agricultural technology extension institutions shall be evaluated by the county-level agricultural departments, township governments and service targets. We will comprehensively carry out the comprehensive evaluation of township agricultural technicians in their units, county-level agricultural departments, township governments and clients, scientifically determine the evaluation weight according to different management systems, and highlight the satisfaction of farmers as an important indicator of evaluation.

(twelve) to establish an incentive mechanism for agricultural technology popularization.Take the evaluation results of agricultural extension personnel as the main basis for performance salary cashing, job title promotion, post adjustment, contract renewal and dismissal, technical guidance subsidy distribution, study and training, and evaluation first, and link the performance evaluation results of agricultural extension institutions with the personal performance of all personnel, especially the person in charge of the institutions, so as to pay for performance, reward diligence and punish laziness. Adhere to the national harvest award system for agriculture, animal husbandry and fishery, improve the procedures and standards for recommendation and evaluation, encourage all localities to set up agricultural technology popularization awards according to law, reward units and individuals who have made contributions to agricultural technology popularization, and tilt the award indicators to the grassroots and production lines. The establishment of accountability system, agricultural extension agencies and agricultural technicians who do not perform their duties of extension services according to law, should be investigated for corresponding responsibilities according to law.

Four, promote the development of diversified agricultural technical service organizations

(thirteen) to guide agricultural scientific research and teaching units to become an important force in agricultural technology popularization.Improve the evaluation mechanism of agricultural scientific research, take the experimental demonstration, popularization and application effect and application value evaluation of scientific research results as important evaluation indicators of related research work, and absorb agricultural technology extension institutions, agricultural enterprises and grassroots agricultural technicians as important subjects of acceptance evaluation. Encourage all localities to set up special agricultural technology popularization projects according to the needs of agricultural production, and support qualified agricultural research institutes and agriculture-related schools to participate in agricultural technology popularization. Agricultural scientific research and teaching units should take the achievements of scientific research and teaching personnel in agricultural technology extension services as an important basis for job assessment and professional title evaluation. Promote the system of popularizing professors and researchers, encourage scientific research and teaching personnel to go deep into the grassroots to carry out agricultural technology training and guidance services, and solve practical problems in agricultural production. Vigorously promote the modes of expert compound, popular science collection, joint construction of colleges (schools) and special commissioners for science and technology, and guide scientific research institutes and universities to establish agricultural science and technology parks and experimental demonstration bases to integrate, mature and popularize agricultural technological achievements.

(fourteen) give full play to the role of farmers’ professional cooperatives, agricultural enterprises, mass scientific and technological organizations and other social forces.Accelerate the development of diversified agricultural service organizations, improve the system of financial support, business guidance, ordering services, directional entrustment and public bidding, implement preferential tax and credit policies, and encourage and support farmers’ professional cooperatives and agriculture-related enterprises to provide farmers with various forms of agricultural services before, during and after delivery, such as unified supply of agricultural materials, unified tillage, unified collection of crops, unified prevention and control of pests and diseases, and unified purchase and marketing of agricultural products, so as to improve the degree of organization of farmers’ application of advanced technology. Support qualified farmers’ professional cooperatives and agriculture-related enterprises to participate in the implementation of major national or local agricultural technology popularization projects. Actively guide and support the development of mass scientific and technological organizations such as rural professional and technical associations and give play to their role in agricultural technology popularization. Support the agricultural reclamation system to further improve and perfect the agricultural technology extension system suitable for its own reality. Encourage farms, pastures and fishing grounds to carry out agricultural technology extension service activities for the society.

(fifteen) to strengthen the construction of village agricultural technical service stations and farmers’ technical personnel.Relying on village collective economic organizations, farmers’ professional cooperatives, science and technology demonstration households and farmers’ technical personnel, we will actively and steadily promote the construction of village agricultural technical service stations by means of private office assistance, technology and material combination and dynamic management. Strengthen the planning and guidance of site layout, construction standards, personnel selection, etc., expand service content, standardize service behavior, and implement standardized management. Actively promote the construction of village-level animal epidemic prevention staff, agricultural technicians and plant protection staff, implement their work responsibilities, and grant technical titles to those who meet the requirements in accordance with the regulations. Increase investment, give certain financial support to village agricultural technology service stations that assist in carrying out public welfare agricultural technology extension activities, and implement work subsidies for the selected farmers’ technical personnel according to regulations. Give full play to the technical support role of grass-roots national agricultural technology extension institutions, establish a docking mechanism between grass-roots agricultural technicians and village agricultural technology service stations and farmers’ technical personnel, strengthen technical training, guidance and assessment, and help solve production technical problems. Coordinate the villagers’ committees and village collective economic organizations, and help and promote the work of village agricultural technical service stations and farmers’ technical personnel by providing office space and experimental demonstration bases, funding activities and strengthening information publicity.    

Five, strengthen the popularization and application of agricultural technology

(sixteen) pay attention to the overall coordination of agricultural technology popularization activities.Based on the reality of agricultural and rural economic development, major agricultural technology popularization work will be included as the key content in the local economic, social, agricultural and rural, scientific and technological development plans and plans, and will be jointly organized and implemented with relevant local departments. By means of administrative coordination, gathering of major projects, market mechanism guidance, etc., we will strive to break the boundaries between departments, regions, industries and units, make overall arrangements for agricultural technology extension service resources, promote the joint cooperation of agricultural scientific research and teaching units, national agricultural technology extension institutions, farmers’ professional cooperatives and agriculture-related enterprises, and form a new mechanism for agricultural technology extension with close integration in Industry-University-Research, complementary advantages of public welfare promotion and business promotion, and benign interaction between special services and comprehensive services. In the planning and deployment, task implementation, policy support, supervision and evaluation, summary and publicity, all kinds of agricultural technology extension subjects will be considered together, and the enthusiasm of all parties to participate in agricultural technology extension work will be fully mobilized.

(seventeen) innovative ways and means of agricultural technology popularization.Adhere to the system of promoting leading varieties and technologies, and select and publish a number of leading varieties and advanced practical technologies suitable for local popularization and application every year. Vigorously promote the service mode of "experts-agricultural technicians-science and technology demonstration households" and farmers’ field schools, organize agricultural science and technology personnel to go deep into the fields to carry out technical services in key agricultural seasons, achieve full coverage of agricultural counties and key villages, and improve the rate of technology households and places. Relying on major projects, we will vigorously demonstrate and promote major key technologies such as disaster prevention and production increase, cost reduction and efficiency increase, ecological environment protection, safety and high quality. Accelerate the construction of various modern agricultural demonstration zones and agricultural demonstration bases, strengthen the organic connection with the national modern agricultural industrial technology system and local innovation teams, and take the initiative to undertake the research and development results of various projects and plans. Make full use of traditional media, actively use information networks and modern communication means to improve the efficiency of extension services.

(eighteen) standardize the behavior of agricultural technology popularization.Do a good job in the experiment and demonstration before the popularization and application of agricultural technology to ensure the advanced, applicable and safe technology. Adhere to the voluntary principle of agricultural technology application, and do not force farmers and agricultural production and operation organizations to adopt new varieties and technologies. Adhere to the classified management of public welfare promotion and business promotion, and the national agricultural technology extension institutions should earnestly perform their public service duties according to law, and all agricultural technologies should be provided free of charge; Other units and individuals who undertake public welfare services in the form of government ordering, directional entrustment and implementation of projects shall not charge farmers extra; Support agricultural scientific research and teaching units, enterprises and their scientific and technical personnel to carry out paid technical services according to law and protect intellectual property rights according to law. Strengthen the responsibility appraisal and loss assessment of agricultural technology popularization accidents, and provide a basis for punishing illegal acts and protecting farmers’ rights and interests.

(nineteen) to improve the ability of farmers to apply advanced technology.We will intensify the implementation of all kinds of rural practical talents training programs, expand the training scale and improve the subsidy standards by relying on major engineering projects. In-depth implementation of rural labor training sunshine project, accelerate the training of rural skills, service-oriented and production-oriented talents. According to the seasonal demand of agricultural season, extensive popularization training of advanced and practical agricultural technology is carried out in various ways. Strengthen policy guidance, increase investment, speed up the pilot progress, and vigorously cultivate new professional farmers. Actively explore and solve the problem that farmers receive part-time secondary vocational education and enjoy the national policy of aiding students and exempting tuition fees, and encourage farmers to receive vocational education locally and nearby in the form of part-time schooling.

Six, the implementation of agricultural technology promotion safeguard measures

(twenty) to establish a long-term mechanism for the investment of agricultural technology popularization funds.Actively strive for the support of local governments and relevant departments, give play to the leading role of the government in agricultural technology popularization investment, and ensure that the funds used for agricultural technology popularization in the fiscal budget increase year by year according to the provisions. The expenses such as personnel funds and basic operating funds of the national agricultural technology extension institutions shall be incorporated into the fiscal budget at the same level according to law to ensure. In-depth implementation of major agricultural technology extension projects of the central government, and promotion of a substantial increase in subsidies for key technologies for agricultural disaster prevention and mitigation and stable and increased production. Encourage all localities to set up special funds for agricultural technology popularization and give subsidies to major regional agricultural technology popularization. Actively encourage and guide the investment of social funds, and promote the sustained and steady growth of funds for agricultural technology popularization in the whole society.

(twenty-one) to improve the wages of grassroots agricultural technicians.Conscientiously implement the reform plan of the income distribution system for staff in state institutions, and promote the relevant local departments to guarantee the wages and benefits of county and township agricultural technicians, including basic wages, subsidies, performance pay, social insurance contributions, housing provident fund, etc. We will implement the policy of floating and fixing the wages of township agricultural technicians, and issue subsidies for toxic and harmful health care, animal husbandry and veterinary medical care, and work in hard and remote areas according to regulations, so as to effectively improve the wages and benefits of grassroots agricultural technicians. According to the regulations, the social insurance expenses of agricultural technicians such as pension, medical care and unemployment will be included in the local social security system to provide protection for them to take root and serve the grassroots.

(twenty-two) the implementation of grass-roots national agricultural technology extension institutions working funds.Strengthen the use, management and performance evaluation of subsidy funds for the reform and construction of grass-roots agricultural technology extension system, and improve the subsidy mechanism of central finance for grass-roots agricultural technology extension work funds. Local agricultural departments should work together with relevant departments to study and put forward reference standards and quotas for the calculation of work funds needed by county and township agricultural technology extension institutions to perform their statutory public welfare duties based on local actual conditions, crop planting area, livestock and poultry breeding quantity, grassland management and protection area, aquaculture area and agricultural machinery quantity in the service area, combined with industrial structure, geographical scope and other factors, so as to clarify the proportion of financial commitment at all levels below the provincial level and incorporate it into the budget according to law for trial demonstration, consulting services, inspection and testing, farmer training, rural transportation and so on. Take the achievements of agricultural technology popularization at the grass-roots level as an important reference index for allocating central financial subsidy funds and calculating and arranging local financial work funds, and give full play to the guiding and stimulating role of funds.

(twenty-three) to improve the working conditions of agricultural technology popularization at the grassroots level.Accelerate the implementation of conditional construction projects of township agricultural extension institutions, pay close attention to the implementation of local matching funds, construction land and other related supporting policies, build business premises for extension institutions, and allocate inspection and testing, technology promotion, farmer training equipment and transportation tools. Strengthen project construction and fund management, standardize project bidding and equipment procurement procedures, implement work responsibilities, and ensure construction quality and progress. Encourage qualified areas to increase local financial input, expand investment scale and improve construction standards. For the fixed assets of grass-roots agricultural technology extension institutions formed by financial investment at or above the county level, it is necessary to go through the formalities of property rights and establish a ledger of fixed assets. Without the consent of the construction examination and approval authority and the state-owned assets management department, no unit may arbitrarily change its use or dispose of it without authorization. Promote local finance to set up special funds for the upgrading and improvement of basic agricultural technology extension service facilities and equipment.

Seven, to create a good atmosphere for the implementation of agricultural technology popularization law.

(twenty-four) to strengthen organizational leadership.Agricultural departments at all levels, as the competent departments of agricultural technology popularization, should effectively play a leading role, put the implementation of agricultural technology popularization law in a more prominent position, strengthen organizational leadership, formulate work plans, clarify objectives and tasks, and implement work responsibilities. It is necessary to strengthen communication and coordination with the departments of establishment, personnel, development and reform, finance, science and technology, education, etc., actively strive to implement relevant policies, and strengthen support for agricultural extension work. It is necessary to strengthen contact with agricultural scientific research institutions and related schools, strengthen joint cooperation, and form joint efforts. It is necessary to strengthen investigation and study and solve the new problems in the implementation of the agricultural technology popularization law in time. Agricultural scientific research and teaching units at all levels should actively cooperate, face the needs of agriculture, rural areas and farmers, base themselves on their own reality, innovate service models, and actively participate in agricultural technology popularization. The agricultural department of Xinjiang Production and Construction Corps and the reclamation area directly under the Ministry of Agriculture should organize their subordinate agricultural technology popularization units to do a good job in the implementation of the agricultural technology popularization law.

(twenty-five) to carry out extensive study and publicity activities.Agricultural departments at all levels and relevant units should organize the broad masses of agricultural scientific and technological personnel, thoroughly study the legal provisions, especially the new provisions, grasp the legislative purpose and spirit, accurately understand the law, consciously abide by the law, strictly enforce the law, and lay a solid foundation for implementing the agricultural technology popularization law. It is necessary to make full use of all kinds of news media to widely publicize the significance and requirements of the agricultural technology popularization law, publicize the effectiveness of agricultural technology popularization work, publicize the typical agricultural technicians who have long taken root in the countryside and served farmers, guide all sectors of society to care more about, understand and support the cause of agricultural technology popularization, and create a social atmosphere for implementing the agricultural technology popularization law.

(twenty-six) to improve local laws and regulations.The agricultural departments of all provinces should actively seek the support of local party committees, people’s congresses, governments and relevant departments in accordance with the unified arrangements of the law and the central authorities, and incorporate them into the provincial legislative plan. Based on the actual development of local agriculture and rural areas, we should pay close attention to the study of corresponding policies and measures. Under the basic framework of the Agricultural Technology Popularization Law, we should refine and implement the provisions on staffing, management system, post conditions and funding guarantee of agricultural technology popularization institutions, and further strengthen the legal guarantee of agricultural technology popularization.

(twenty-seven) to strengthen the supervision and inspection of law enforcement.Local agricultural departments should take the implementation of the Agricultural Technology Popularization Law as an opportunity, rely on and use legal means to accelerate the work of agricultural technology popularization, and fully safeguard the legitimate rights and interests of agricultural technology popularization units, agricultural technicians and farmers. Actively cooperate with people’s congresses and governments at all levels, focusing on the construction of grass-roots agricultural technology popularization institutions, the performance of public welfare duties, and the implementation of safeguard measures, strengthen supervision and inspection on the implementation of the agricultural technology popularization law, investigate and correct behaviors that are found to be inconsistent with the law, and strive to create a good situation of learning the law, knowing the usage of the law, administering according to law, and popularizing according to law. The Ministry of Agriculture will timely organize supervision and inspection of the implementation of the Agricultural Technology Extension Law in the agricultural system.

The Ministry of Agriculture of the People’s Republic of China

2013yearonemoonfoursun

ARCFOX has lost a lot of money! Oversized space

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The Hongqi H5 is really the trendiest and most reliable mid-size car to sell at "cabbage price"

Mature middle-aged people always like stable models. Atmospheric design and exquisite interior are the characteristics of this type of model, both for home and commercial use. The richness of a car’s configuration is related to the user’s car experience, so today many people are concerned about its configuration. The following editor will tell you in detail.

Let’s take a look at the appearance of the Hongqi H5 first. The front face of the Hongqi H5 gives people a very round and lovely feeling, which is unforgettable. Then it adopts a simple headlamp design to improve it to a certain level. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4988MM*1875MM*1470MM, the car adopts cool lines, the side circumference looks very atmospheric, with large-sized thick-walled tires, the shape is eye-catching. On the rear design, the rear looks relatively simple, the tail light style is relatively simple and fashionable, and the unique exhaust pipe, the shape is more spiritual.

Sitting in the car, the front face of the Hongqi H5 looks very fashionable and atmospheric, and the overall design atmosphere is still relatively in place. The appearance of the steering wheel of the car looks very good, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc. The practicality and appearance are not bad. Take a look at the central control. The car is equipped with a touch-controlled LCD central control screen, which makes the interior design quite layered and looks very fierce. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents an exquisite design style and the display effect is excellent. The car adopts leather seats, which are wrapped in place, and the overall ride feels soft and comfortable.

The car is equipped with vehicle to everything, driving mode selection, remote control key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations, fully ensuring the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are nothing to be picky about. Whether it can satisfy your appetite depends on your actual needs.

Xu Jinglei’s "Kidnapper" releases Valentine’s Day photos, multiple interpretations of love

Bai Baihe, Xu Jinglei


Directed by Xu Jinglei, the action police and bandit film starring Bai Baihe, Huang Lixing and Ming Dao released a set of "multiple interpretations of love" pictures on Valentine’s Day, which made people imagine the emotional ripples and cooperation opportunities of the four creators inside and outside the play. Several creators also revealed many on-set stories during the filming process, and released some of the plot characters in the film in advance. It is reported that the movie "The Kidnapper" will be officially released on April 1.

Love is a long-term love, Xu Jinglei Bai Baihe met for the first time in ten years


A police mother who lost her daughter, director Xu Jinglei felt that Bai Baihe was the best candidate for the role. In order to show the best character state, the crew hired a professional action directing team to conduct a brutal two-month special training for the actors before filming. During the training, Bai Baihe, as the heroine, has been training with illness. "Bai Baihe is very hard-working, and his body has long been blue and purple, and he is not squeamish at all." Such a serious attitude was certified by the director.


During the filming of this film, seeing the director deal with many affairs decisively on the scene every day also made Bai Baihe feel "very safe." When he saw Old Xu in private, he had another face, "Every time I see her, she is very happy." The two have been together for more than ten years, and the cooperation of "The Kidnapper" also generates mutual joy.

Ming Dao, Huang Lixing


Love is an argument, Xu Jinglei and Huang Lixing’s studio face off fiercely


Huang Lixing has co-starred with Xu Jinglei in the workplace romance film twice, and also participated in the cameo two years ago. The two who have cooperated many times are not so "polite" in their working state. This time, director Xu Jinglei challenged the action police film "The Kidnapper" for the first time, and Huang Lixing also upgraded to a tough guy look.


The Virgo Huang Lixing is a real "logic control". He plays a wanted man with amnesia in the film, and he often argues with the director on the set over the logic of the film. "Ask me a lot, I’m going crazy." Xu Jinglei complained bitterly. But such discussions provide more new ideas and perspectives for the film, prompting the director to think about these issues repeatedly and actively seek solutions with the team.

Ming Dao, Xu Jinglei


Love is a reunion, Xu Jinglei will meet again after many years


By chance, Xu Jinglei met him in Mingdao’s studio many years later.


In everyone’s impression, it was still Mingdao who looked like an idol drama star. The image when they met this time also made Xu Jinglei completely unexpected: "Tanned, tall and strong, very man, not very trimmed." It was exactly the same as Lu Ran in her mind.


It was also this re-acquaintance that made Xu Jinglei invite Ming Dao to join "The Kidnapper" and play the role of the Serious Crime Squad Sheriff. During the filming of the movie, Ming Dao, who had rarely shot action scenes before, worked hard to participate in training for the role. Ming Dao’s serious and hard-working attitude once again surprised the director and partners.

Huang Lixing, Bai Baihe


Love is tacit understanding, Bai Baihe Huang Lixing’s studio plays the code


The characters of Bai Baihe and Huang Lixing have a little emotional connection, "a fleeting ambiguity". However, due to the overall rhythm and logic of the action film, this emotional content was weakened in the film.


But this "emotion" has established a considerable sense of tacit understanding between the two. Because there are many fighting scenes in the film, Bai Baihe and Huang Lixing also set a password for an action rhythm to be consistent, and an action is deliberately repeated more than a dozen times in front of the camera, like a child who loves to play.


Love is to cherish each other, Huang Lixing, Mingdao, cooperation and mutual respect


From the hip-hop singer on stage who is full of energy, to the actor Yang Nian, who handles his characters with meticulous ease on the set of an action movie, Ming Dao can’t connect the person in front of him with the "Huang Lixing" in his mind, even when he is playing opposite scenes. Huang Lixing also expressed his great love for working with Ming Dao. "His charm is because of his hard work," and he was amazed by Ming Dao in the interview.


As the two main male actors in the film, Huang Lixing and Ming Dao went from being unfamiliar with each other to respecting each other and becoming good friends in private. Although the two are facing off against the police in the film, they cherish each other outside the film.

The film "The Kidnapper" is produced by Beijing Flower Blossom Film Company and will be released nationwide on April 1.

The "groupies" in Sea Science City – "Yuanwang" measures the group portraits of scientific workers on board

  On the morning of January 20, Yuanwang 6, which successfully completed the 26th and 27th Beidou navigation satellite maritime monitoring and control missions, docked at the wharf of the China Satellite Maritime Monitoring and Control Department, which also means that the China Satellite Maritime Monitoring and Control Department has started a new year of work.

  The "Yuanwang" survey ship is known as the "Maritime Science City". In 2017, the "Yuanwang" fleet successfully completed 11 maritime measurement and control missions. Here, the Science and Technology Daily reporter saw that the "star chasers" in the Maritime Science City chased their dreams in the ocean and built their dreams in space, and used practical actions to write a chapter for the realization of the "space dream".

  Gold Operator Hu Jinhui: Ocean Holding Star "First Person"

  A basin of clear water, a ping-pong ball, a pair of chopsticks – a game was going on fiercely. The swell lashed violently against the side of the boat, the hull swayed, and the ping-pong balls in the water flipped non-stop. In the flash of lightning, a pair of chopsticks firmly clamped the ping-pong ball.

  "It’s Hu Jinhui again!" The onlookers cheered. Hu Jinhui – Yuanwang No. 6 ship measurement and control technician, the main operator of a certain type of measurement and control radar.

  To measure and control space targets at sea, the operator is first required to track the target quickly, accurately and stably. The task of the radar operator is to use the radar to track and capture the target at the first time, which is directly related to the success or failure of the maritime measurement and control mission. They were the first to see the satellites in the sky on the ocean, so they were called the "first people" in the ocean to lead the star.

  "Playing this small game is not only for entertainment, but also to exercise the radar operator’s eyesight, wrist strength and arm strength." Speaking of professionalism, Hu Jinhui gushed, "The electromagnetic wave interference on board, sea level refraction interference, etc. will all affect the capture target. How to eliminate interference and quickly capture the target requires the operator to have keen observation. The left hand controls the’orientation ‘and the right hand controls the’pitch’. The combination of the two is equivalent to drawing circles with one hand and drawing squares with the other. In order to accurately control the equipment, the operator’s hands need to be extremely skilled and closely coordinated…"

  During a mission, the target appeared more than ten seconds in advance, the sky was still raining, and the target kept flashing and jumping, making it difficult to capture. Hu Jinhui was stunned, his head was blank, his palms were sweaty, and his calves were trembling. After the initial tension passed, he forced himself to calm down, find the predetermined track, and quickly captured the target with the stunt he had practiced for many years.

  In 2011, Shenzhou VIII and Tiangong-1 were rendezvous and docking in space for the first time. Yuanwang VI needed to track the spacecraft 100 laps. 100 laps, laps are all tests. The sea conditions are poor and the tracking time is long, and both physical and psychological are subject to multiple tests. In this protracted battle, Hu Jinhui and his team successfully completed the mission. In 2013, when performing the mission, in the face of unprecedented severe sea conditions, he and his colleagues carefully tested and maintained the equipment, and finally achieved "zero failure" of the radar antenna. The tracking accuracy of the circle meets the requirements of the index…

  Since boarding Yuanwang, Hu Jinhui has successfully completed more than 50 missions. Hu Jinhui said: "My dream is to keep working in my post and do my best to contribute to the aerospace industry."

  The new crew of Dr. Tian UK: giving the professional group the wings of efficiency

  Rich theory and lack of practice, plump ideals and cruel reality, the two encounter, so that the new crew of the Yuanwang No. 6 ship, Tian Yingguo, was severely slapped in the face as soon as he got on the ship.

  The first time he went to sea, he went to the harsh Indian Ocean, and the seasickness that was already commonplace to others made him complain.

  The first time he was on duty, unfamiliar equipment, numerous circuit diagrams, and complex signal flow charts kept him in a hurry.

  The first time he was on a mission, sitting behind the monitoring desk, the tense atmosphere and rigorous process made him, who was responsible for a tiny part of the satellite launch mission, feel his own insignificance and the glory of his mission.

  Difficulties always have to be overcome. Learn from the basic principles, start from the basic operation, actively communicate with the post master if you don’t understand, and work overtime to make up lessons if you don’t understand. After the foundation was firmly established, Tian Yingying made rapid progress. In just two months, he had become proficient in a series of operations such as theodolite star measurement and deformation point detection, and understood the principles, becoming a qualified optical post technician.

  After successfully passing the apprenticeship period, he did not stop his research. Taking charge of equipment is a basic requirement for every position, and Tian Yingying set himself a higher goal – to find out the equipment is insufficient and correct it.

  When performing offline data comparison on two different types of inertial navigation equipment at one time, he found that this manual comparison mode was time-consuming and labor-intensive, and the operation steps were cumbersome. The accuracy and timeliness were also highly susceptible to human factors.

  Why not give full play to his strengths and use automated software instead of manual scientific comparison? For Tian Yingying, who has been working on software data processing in the laboratory for a long time, everything seems to be a natural fit. After consulting data, discussing and analyzing, optimizing algorithms, and integrating interfaces, in repeated attempts and explorations, he successfully developed the "offline comparison software for a certain type of inertial navigation data of the surveying ship". This software was successfully run for the first time, reducing the comparison time from more than 10 minutes to 4 minutes, and the comparison accuracy was greatly improved.

  In just 100 days after boarding the ship, the new crew member Tian UK developed nearly 10 small software, including theodolite star measurement optimization software and ship elevation calculation software, which gave the professional team the wings of efficiency and made maritime measurement and control more accurate.

  System Engineer Lei Guojian: The land-sea relay looks at the "China Star" from a distance

  Lei Guojian, who had been longing for the sea since he was a child, came to work on the "Yuanwang" after graduating from college in 2008. Unexpectedly, he was assigned to the Yuanwang No. 2 ship, which was about to retire from the maritime measurement and control line. "Although Yuanwang No. 2 ship has outstanding merits, the suspension of sailing means that it cannot go to sea!" Lei Guojian was a little depressed.

  It doesn’t matter if the ship doesn’t go to sea, people are the most terrifying if they don’t have the will to fight. Lei Guojian, who cheered up, took the satellite long tube task as a maritime measurement and control task and explored a new model of "manned, unattended". The staff was reduced from 6 to 2, and the long tube task of 16 satellites and more than 1,150 laps was successfully completed, which drew a successful conclusion to the measurement and control process of Yuanwang No. 2.

  In October 2014, Yuanwang No. 7 ship officially started construction, and Lei Guojian was selected as the first batch of key personnel to go to the equipment development plant to start equipment and production learning and quality supervision.

  He fought for more than 600 days and nights in a row and traveled to more than 10 cities. He participated in the review of more than 250 equipment design drawings, found more than 20 errors in the drawings, solved more than 50 equipment problems, and firmly held the key to equipment quality control. He made great contributions to the smooth completion of Yuanwang No. 7 ship’s measurement and control equipment and the rapid formation of measurement and control capabilities.

  In May 2016, there was a problem in the first comprehensive exercise of the whole system and full staff after the construction of Yuanwang No. 7 ship – the signal flashed out! However, from the transmitter to the receiver, from the cable to the plug, from the hardware to the software one by one, the crux was not found. Lei Guojian, who was familiar with the No. 7 ship, led the professional team to work overtime to investigate one by one. The problem was finally identified as an error in the transmission polarization method, which completely solved the major technical problems.

  In the Shenzhou 11 manned flight mission, Yuanwang No. 7 was the first stick in the measurement and control of the land-sea relay. In an emergency when the target was about to enter the station, an equipment fuse blew and an alarm was issued. Lei Guojian made an emergency investigation and successfully located the faulty part, so that the equipment resumed normal work. Under the leadership of Lei Guojian, the professional team worked continuously for 20 hours, providing strong measurement and control support for the accurate orbit operation of the Shenzhou spacecraft. The professional group he led was rated as a "high-quality team" due to its excellent business ability and successful completion of the task. (Reporter
Zhang Qiang, Wei Long, Gao Chao, Yang Linhai)

Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

Purple rice 10000mAh wireless charging mobile power supply released: specially built for fruit powder

  Apple users are blessed! On August 13, Xiaomi ecological chain enterprise Zimi released the ZMI 10000mAh wireless charging mobile power supply, which is the first mobile power supply in China to pass MFI certification.

  This mobile power supply adopts an integrated metal shell, which is resistant to falling and anti-collision. Arc design, more comfortable to hold. The non-slip soft elastic paint used in the charging panel is non-slip and has a good touch.

  As a wireless mobile power supply, it does not need to be connected to the mobile phone, supports Qi wireless standard, 10W fast charging, it takes 3 hours and 50 minutes to fully charge the iPhone Xs, and 2 hours to fully charge the Xiaomi Mi 9.

  Supports simultaneous charging of three devices. In addition to wireless charging, two output interfaces, USB-A and USB-C, are also provided. One of the Type-C interfaces supports 18W input and output, and the total power can reach 15W when the two interfaces are used simultaneously.

  The other interface is Apple Lightning female port, specially designed for fruit powder, input power up to 12W, Apple users go out, whether it is to charge their iPhone, or to the mobile power supply self-charging, just bring a Lightning data cable is enough.

  It is worth mentioning that this set contains ZIM Lightning braided data cable, using Apple’s original terminal head and gold-plated process.

  ZMI 10000mAh wireless charging mobile power supply set is priced at 249 yuan, and the pre-sale price is 229 yuan. At 10 o’clock on August 13, Xiaomi Youpin, JD.com, and Tmall will be on sale simultaneously.

Liangshan xingyue l zhiqing has a big price cut! The reserve price is 152,700. If you miss it, you won’t have it.

In car home Liangshan preferential promotion channel, preferential activities are being carried out. As an excellent automobile product, Xingyue L Zhiqing not only has excellent performance and driving experience, but also provides rich configuration and intelligent technology to bring you a more convenient and comfortable experience. At present, the highest discount of this car in Liangshan area has reached 0.7 million, and the lowest starting price is 152,700. If you want to know more preferential information, you can click "Check the car price" in the quotation form to get a higher discount. Act quickly and let Xingyue L Zhiqing become your new choice for travel!

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The design of Xingyue L Zhiqing is very attractive, and the front face adopts a large air intake grille, which makes the whole front look very sporty. The grille is decorated with chrome, which makes the whole front look more exquisite. In addition, Xingyue L Zhiqing adopts a streamlined body design, and the overall style is very fashionable, giving people a very modern feeling. There are many details on the car body, such as chrome trim and sharp lines, which make the whole car look more dynamic and fashionable. Generally speaking, the design of Xingyue L Zhiqing is very attractive, and it is a very individual model.

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As a medium-sized SUV, Xingyue L Zhiqing has excellent body dimensions, with length * width * height (mm) of 4,795 * 1,895 * 1,689, wheelbase (mm) of 2,845, front and rear wheel tracks (mm) of 1,610, front tyre size of 245/45 R20, and rear tyre size of the same kind. Viewed from the side, the car side lines of Xingyue L Zhiqing are smooth and natural, showing a beautiful S-shaped curve, and the overall visual effect is excellent. The rim style on the side of the car is fashionable and atmospheric, and the multi-spoke design is adopted to match the shape of the tire, making the whole car more dynamic. At the same time, the door design of Xingyue L Zhiqing is also very unique, and the hidden door handle is used to make the whole body more tidy. Generally speaking, Xingyue L Zhiqing is excellent in appearance design and left a deep impression on people.

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The interior design of Xingyue L Zhiqing is full of sense of technology and luxury. The center console adopts a 12.3-inch LCD touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner, skylight and window. The steering wheel is made of leather material, which supports manual adjustment up and down and back and forth. There are two USB/Type-C interfaces in the front row and wireless charging function of mobile phone, and one USB/Type-C interface in the back row. The seat is made of imitation leather. The main driver’s seat supports four-way adjustment of front and rear, backrest, height and lumbar support. The co-pilot seat supports two-way adjustment of front and rear, backrest and height. The front seat also has heating and ventilation functions, and the driver’s seat is also equipped with electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats support proportional reclining.

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As a 1.5t L4 engine with 163 horsepower, the maximum power and torque of Xingyue L engine are 120kW and 255N·m respectively. It uses an advanced 3-speed DHT gearbox, which can provide excellent acceleration performance and driving experience. This engine not only has high combustion efficiency, but also has excellent reliability and durability, ensuring the stability and reliability of the vehicle. At the same time, Xingyue L Zhiqing also adopted advanced emission control technology, which made it perform well in environmental protection and meet the latest emission standards. In a word, Xingyue L Zhiqing is an excellent engine, which provides excellent power and performance for your driving experience.

In the evaluation of car home car owners, he spoke highly of the appearance of the Star Yue L-Smart Engine, calling it high-end, atmospheric and upscale, and even said that he wanted to control it himself at the first sight. This fully shows the outstanding performance of Xingyue L Zhiqing in design. As an SUV model, Xingyue L Zhiqing has made great efforts in body lines, front face modeling and detail treatment, presenting a style with a sense of modernity and technology. At the same time, its interior design is also very elegant, using high-quality materials and fine workmanship, making the whole car full of luxury and comfort. The intelligent engine system it is equipped with makes car owners love it, and it has performed very well in navigation, music and voice assistant. It can be said that Xingyue L Zhiqing has reached a high standard in appearance and interior design, which has brought excellent driving experience to car owners.

2020 Style Awards Fashion Word of Mouth List: Handu Yishe, the most popular young fashion women’s clothing brand of the year.

  The theme of the 2020 Style Awards is "Digitalization, Sustainability, Chinese Style and New Beauty", and you are invited to pay close attention to the attack and development of the fashion industry. As an authoritative and comprehensive fashion portal, Sina Fashion not only gathers superior resources in the industry, but also never stops exploring the "style iteration". This year, Sina Fashion seriously selected and commended the brands, events and figures with the most style and scientific spirit in the China market, and contributed professional consumption guidance.

  2020 Style Awards Fashion Word of Mouth List: Handu Yishe, the most popular young fashion women’s clothing brand of the year.

  Description of the selection of fashion word-of-mouth list for 2020 Style Awards: All the awards are combined with popular netizens’ voting and Weibo big data (number of fans, number of keyword readings, number of mentions, number of searches, comments and praises, etc.) to select the annual word-of-mouth list in the fashion field.

  Handu Yishe, founded in 2008, focuses on young and fashionable women’s clothing brands, and has led the whole network in sales for 7 consecutive years; In 2020, Handu Yishe is the brand with the largest number of fans in Tmall women’s wear category, winning the favor of over 50 million young women.

Handu Yishe has been leading the sales for 7 consecutive years, winning the attention of over 50 million young consumers.

  Handu Yishe is not only sought after and loved by young fashion people, but also loved by Chinese and Korean stars. More this year, IU, the first female in Korea, joined Handu Fashion Director. This is the first time that IU has cooperated with China clothing brands since she became the first Gucci brand ambassador in Korea.

  In the same year, Gianna Jun, a top Korean actress, endorsed Handu Yishe for the second time, and personally participated in the design with IU to bring the "double-faced workplace" series. What deserves crazy Call is that this is the only China women’s clothing brand endorsed by Gianna Jun. The cooperation between two TOP Asian stars has given the brand more connotation and imagination.

  As a brand focusing on young fashion women’s wear, Handu Yishe has landed in Milan, Paris, new york and other internationally renowned fashion weeks many times; At the same time, we have jointly launched a number of design co-names, such as GUCCI designer Agustina, Hermes designer elahi Ma, and Korean pioneer designer PARK.

  This year, Handu Yishe established the first young fashion design institute in Asia, and specially invited seven mentor groups, including Hong Enzhu, president of Korea Fashion Designers Association, and Choi Beom Suck, the "fashion king" of Korea, to link the high-quality resources of Chinese and Korean designers, so as to develop more creative and cutting-edge designs and lead the fashion trend.

  The focus on design and the precise control of young fashion have made Handu Yishe sought after and loved by young fashion people. If you want to know the new trends of young fashion and see what new items Handu Yishe released in the season, you can get it in one second!

  The latest double-sided workplace series jointly launched by Gianna Jun X Handu Yishe X IU is entirely a masterpiece. Among them, the series designed by IU, the fashion director of Handu, is mainly based on the future retro style, which combines the unique retro style of the Millennium with the romantic and sweet elements of the avant-garde women in the future workplace to create a brand-new "trend play". Gianna Jun’s co-branded series mixes the elements of modern street fashion, presenting the exquisite sense of metropolis and trend in a brand-new way, and creating a unique imprint of "double-faced women in the workplace" for future commuters. See IU and Gianna Jun demonstration, not enough? Then it’s better to capture some fashion details!

  Shirts with wooden ears are overlapped with turtlenecks, and then matched with plaid tweed. This classic wearing method not only increases the level of modeling, but also reduces the age of wearing, while at the same time being playful.

  Handu Yishe, which was released by authoritative trend agency WGSN in 2020 and focused on the trend, also keenly captured the trend of fashion colors in this series. Printed sweaters with purple as the main color are a must-buy item for fashion experts.

  How can the little fairy’s wardrobe be short of bubble sleeves? The top of bubble sleeves is responsible for creating a palace texture, while the contrasting plaid pleated skirt is cool. Dressed in a mix-and-match style, the "Handu Girls" hold on to the trends.

  Combining caring elements with metallic materials, injecting more brilliant feminine charm into cool and handsome motorcycle jackets through gloss and mirror effect, which may be the secret of Gianna Jun’s cool style that never lacks femininity.

  The woolen coat is decorated with a detachable and practical metal chain, which instantly makes your coat item a story-telling "explosion".

  The mastery of various popular elements and the insistence on design innovation have made Handu Yishe always at the forefront of the trend since its establishment. These hard-core strengths not only make Handu Yishe the most popular young fashion women’s clothing brand in this year’s fashion word-of-mouth list, but also enable him to contract your wardrobe ~