标签： 杭州夜生活

Mature middle-aged people always like stable models. Atmospheric design and exquisite interior are the characteristics of this type of model, both for home and commercial use. The richness of a car’s configuration is related to the user’s car experience, so today many people are concerned about its configuration. The following editor will tell you in detail.

Let’s take a look at the appearance of the Hongqi H5 first. The front face of the Hongqi H5 gives people a very round and lovely feeling, which is unforgettable. Then it adopts a simple headlamp design to improve it to a certain level. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4988MM*1875MM*1470MM, the car adopts cool lines, the side circumference looks very atmospheric, with large-sized thick-walled tires, the shape is eye-catching. On the rear design, the rear looks relatively simple, the tail light style is relatively simple and fashionable, and the unique exhaust pipe, the shape is more spiritual.

Sitting in the car, the front face of the Hongqi H5 looks very fashionable and atmospheric, and the overall design atmosphere is still relatively in place. The appearance of the steering wheel of the car looks very good, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc. The practicality and appearance are not bad. Take a look at the central control. The car is equipped with a touch-controlled LCD central control screen, which makes the interior design quite layered and looks very fierce. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents an exquisite design style and the display effect is excellent. The car adopts leather seats, which are wrapped in place, and the overall ride feels soft and comfortable.

The car is equipped with vehicle to everything, driving mode selection, remote control key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations, fully ensuring the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are nothing to be picky about. Whether it can satisfy your appetite depends on your actual needs.

Bai Baihe, Xu Jinglei

Directed by Xu Jinglei, the action police and bandit film starring Bai Baihe, Huang Lixing and Ming Dao released a set of "multiple interpretations of love" pictures on Valentine’s Day, which made people imagine the emotional ripples and cooperation opportunities of the four creators inside and outside the play. Several creators also revealed many on-set stories during the filming process, and released some of the plot characters in the film in advance. It is reported that the movie "The Kidnapper" will be officially released on April 1.

Love is a long-term love, Xu Jinglei Bai Baihe met for the first time in ten years

A police mother who lost her daughter, director Xu Jinglei felt that Bai Baihe was the best candidate for the role. In order to show the best character state, the crew hired a professional action directing team to conduct a brutal two-month special training for the actors before filming. During the training, Bai Baihe, as the heroine, has been training with illness. "Bai Baihe is very hard-working, and his body has long been blue and purple, and he is not squeamish at all." Such a serious attitude was certified by the director.

During the filming of this film, seeing the director deal with many affairs decisively on the scene every day also made Bai Baihe feel "very safe." When he saw Old Xu in private, he had another face, "Every time I see her, she is very happy." The two have been together for more than ten years, and the cooperation of "The Kidnapper" also generates mutual joy.

Ming Dao, Huang Lixing

Love is an argument, Xu Jinglei and Huang Lixing’s studio face off fiercely

Huang Lixing has co-starred with Xu Jinglei in the workplace romance film twice, and also participated in the cameo two years ago. The two who have cooperated many times are not so "polite" in their working state. This time, director Xu Jinglei challenged the action police film "The Kidnapper" for the first time, and Huang Lixing also upgraded to a tough guy look.

The Virgo Huang Lixing is a real "logic control". He plays a wanted man with amnesia in the film, and he often argues with the director on the set over the logic of the film. "Ask me a lot, I’m going crazy." Xu Jinglei complained bitterly. But such discussions provide more new ideas and perspectives for the film, prompting the director to think about these issues repeatedly and actively seek solutions with the team.

Ming Dao, Xu Jinglei

Love is a reunion, Xu Jinglei will meet again after many years

By chance, Xu Jinglei met him in Mingdao’s studio many years later.

In everyone’s impression, it was still Mingdao who looked like an idol drama star. The image when they met this time also made Xu Jinglei completely unexpected: "Tanned, tall and strong, very man, not very trimmed." It was exactly the same as Lu Ran in her mind.

It was also this re-acquaintance that made Xu Jinglei invite Ming Dao to join "The Kidnapper" and play the role of the Serious Crime Squad Sheriff. During the filming of the movie, Ming Dao, who had rarely shot action scenes before, worked hard to participate in training for the role. Ming Dao’s serious and hard-working attitude once again surprised the director and partners.

Huang Lixing, Bai Baihe

Love is tacit understanding, Bai Baihe Huang Lixing’s studio plays the code

The characters of Bai Baihe and Huang Lixing have a little emotional connection, "a fleeting ambiguity". However, due to the overall rhythm and logic of the action film, this emotional content was weakened in the film.

But this "emotion" has established a considerable sense of tacit understanding between the two. Because there are many fighting scenes in the film, Bai Baihe and Huang Lixing also set a password for an action rhythm to be consistent, and an action is deliberately repeated more than a dozen times in front of the camera, like a child who loves to play.

Love is to cherish each other, Huang Lixing, Mingdao, cooperation and mutual respect

From the hip-hop singer on stage who is full of energy, to the actor Yang Nian, who handles his characters with meticulous ease on the set of an action movie, Ming Dao can’t connect the person in front of him with the "Huang Lixing" in his mind, even when he is playing opposite scenes. Huang Lixing also expressed his great love for working with Ming Dao. "His charm is because of his hard work," and he was amazed by Ming Dao in the interview.

As the two main male actors in the film, Huang Lixing and Ming Dao went from being unfamiliar with each other to respecting each other and becoming good friends in private. Although the two are facing off against the police in the film, they cherish each other outside the film.

The film "The Kidnapper" is produced by Beijing Flower Blossom Film Company and will be released nationwide on April 1.

　　On the morning of January 20, Yuanwang 6, which successfully completed the 26th and 27th Beidou navigation satellite maritime monitoring and control missions, docked at the wharf of the China Satellite Maritime Monitoring and Control Department, which also means that the China Satellite Maritime Monitoring and Control Department has started a new year of work.

　　The "Yuanwang" survey ship is known as the "Maritime Science City". In 2017, the "Yuanwang" fleet successfully completed 11 maritime measurement and control missions. Here, the Science and Technology Daily reporter saw that the "star chasers" in the Maritime Science City chased their dreams in the ocean and built their dreams in space, and used practical actions to write a chapter for the realization of the "space dream".

　　Gold Operator Hu Jinhui: Ocean Holding Star "First Person"

　　A basin of clear water, a ping-pong ball, a pair of chopsticks – a game was going on fiercely. The swell lashed violently against the side of the boat, the hull swayed, and the ping-pong balls in the water flipped non-stop. In the flash of lightning, a pair of chopsticks firmly clamped the ping-pong ball.

　　"It’s Hu Jinhui again!" The onlookers cheered. Hu Jinhui – Yuanwang No. 6 ship measurement and control technician, the main operator of a certain type of measurement and control radar.

　　To measure and control space targets at sea, the operator is first required to track the target quickly, accurately and stably. The task of the radar operator is to use the radar to track and capture the target at the first time, which is directly related to the success or failure of the maritime measurement and control mission. They were the first to see the satellites in the sky on the ocean, so they were called the "first people" in the ocean to lead the star.

　　"Playing this small game is not only for entertainment, but also to exercise the radar operator’s eyesight, wrist strength and arm strength." Speaking of professionalism, Hu Jinhui gushed, "The electromagnetic wave interference on board, sea level refraction interference, etc. will all affect the capture target. How to eliminate interference and quickly capture the target requires the operator to have keen observation. The left hand controls the’orientation ‘and the right hand controls the’pitch’. The combination of the two is equivalent to drawing circles with one hand and drawing squares with the other. In order to accurately control the equipment, the operator’s hands need to be extremely skilled and closely coordinated…"

　　During a mission, the target appeared more than ten seconds in advance, the sky was still raining, and the target kept flashing and jumping, making it difficult to capture. Hu Jinhui was stunned, his head was blank, his palms were sweaty, and his calves were trembling. After the initial tension passed, he forced himself to calm down, find the predetermined track, and quickly captured the target with the stunt he had practiced for many years.

　　In 2011, Shenzhou VIII and Tiangong-1 were rendezvous and docking in space for the first time. Yuanwang VI needed to track the spacecraft 100 laps. 100 laps, laps are all tests. The sea conditions are poor and the tracking time is long, and both physical and psychological are subject to multiple tests. In this protracted battle, Hu Jinhui and his team successfully completed the mission. In 2013, when performing the mission, in the face of unprecedented severe sea conditions, he and his colleagues carefully tested and maintained the equipment, and finally achieved "zero failure" of the radar antenna. The tracking accuracy of the circle meets the requirements of the index…

　　Since boarding Yuanwang, Hu Jinhui has successfully completed more than 50 missions. Hu Jinhui said: "My dream is to keep working in my post and do my best to contribute to the aerospace industry."

　　The new crew of Dr. Tian UK: giving the professional group the wings of efficiency

　　Rich theory and lack of practice, plump ideals and cruel reality, the two encounter, so that the new crew of the Yuanwang No. 6 ship, Tian Yingguo, was severely slapped in the face as soon as he got on the ship.

　　The first time he went to sea, he went to the harsh Indian Ocean, and the seasickness that was already commonplace to others made him complain.

　　The first time he was on duty, unfamiliar equipment, numerous circuit diagrams, and complex signal flow charts kept him in a hurry.

　　The first time he was on a mission, sitting behind the monitoring desk, the tense atmosphere and rigorous process made him, who was responsible for a tiny part of the satellite launch mission, feel his own insignificance and the glory of his mission.

　　Difficulties always have to be overcome. Learn from the basic principles, start from the basic operation, actively communicate with the post master if you don’t understand, and work overtime to make up lessons if you don’t understand. After the foundation was firmly established, Tian Yingying made rapid progress. In just two months, he had become proficient in a series of operations such as theodolite star measurement and deformation point detection, and understood the principles, becoming a qualified optical post technician.

　　After successfully passing the apprenticeship period, he did not stop his research. Taking charge of equipment is a basic requirement for every position, and Tian Yingying set himself a higher goal – to find out the equipment is insufficient and correct it.

　　When performing offline data comparison on two different types of inertial navigation equipment at one time, he found that this manual comparison mode was time-consuming and labor-intensive, and the operation steps were cumbersome. The accuracy and timeliness were also highly susceptible to human factors.

　　Why not give full play to his strengths and use automated software instead of manual scientific comparison? For Tian Yingying, who has been working on software data processing in the laboratory for a long time, everything seems to be a natural fit. After consulting data, discussing and analyzing, optimizing algorithms, and integrating interfaces, in repeated attempts and explorations, he successfully developed the "offline comparison software for a certain type of inertial navigation data of the surveying ship". This software was successfully run for the first time, reducing the comparison time from more than 10 minutes to 4 minutes, and the comparison accuracy was greatly improved.

　　In just 100 days after boarding the ship, the new crew member Tian UK developed nearly 10 small software, including theodolite star measurement optimization software and ship elevation calculation software, which gave the professional team the wings of efficiency and made maritime measurement and control more accurate.

　　System Engineer Lei Guojian: The land-sea relay looks at the "China Star" from a distance

　　Lei Guojian, who had been longing for the sea since he was a child, came to work on the "Yuanwang" after graduating from college in 2008. Unexpectedly, he was assigned to the Yuanwang No. 2 ship, which was about to retire from the maritime measurement and control line. "Although Yuanwang No. 2 ship has outstanding merits, the suspension of sailing means that it cannot go to sea!" Lei Guojian was a little depressed.

　　It doesn’t matter if the ship doesn’t go to sea, people are the most terrifying if they don’t have the will to fight. Lei Guojian, who cheered up, took the satellite long tube task as a maritime measurement and control task and explored a new model of "manned, unattended". The staff was reduced from 6 to 2, and the long tube task of 16 satellites and more than 1,150 laps was successfully completed, which drew a successful conclusion to the measurement and control process of Yuanwang No. 2.

　　In October 2014, Yuanwang No. 7 ship officially started construction, and Lei Guojian was selected as the first batch of key personnel to go to the equipment development plant to start equipment and production learning and quality supervision.

　　He fought for more than 600 days and nights in a row and traveled to more than 10 cities. He participated in the review of more than 250 equipment design drawings, found more than 20 errors in the drawings, solved more than 50 equipment problems, and firmly held the key to equipment quality control. He made great contributions to the smooth completion of Yuanwang No. 7 ship’s measurement and control equipment and the rapid formation of measurement and control capabilities.

　　In May 2016, there was a problem in the first comprehensive exercise of the whole system and full staff after the construction of Yuanwang No. 7 ship – the signal flashed out! However, from the transmitter to the receiver, from the cable to the plug, from the hardware to the software one by one, the crux was not found. Lei Guojian, who was familiar with the No. 7 ship, led the professional team to work overtime to investigate one by one. The problem was finally identified as an error in the transmission polarization method, which completely solved the major technical problems.

　　In the Shenzhou 11 manned flight mission, Yuanwang No. 7 was the first stick in the measurement and control of the land-sea relay. In an emergency when the target was about to enter the station, an equipment fuse blew and an alarm was issued. Lei Guojian made an emergency investigation and successfully located the faulty part, so that the equipment resumed normal work. Under the leadership of Lei Guojian, the professional team worked continuously for 20 hours, providing strong measurement and control support for the accurate orbit operation of the Shenzhou spacecraft. The professional group he led was rated as a "high-quality team" due to its excellent business ability and successful completion of the task. (Reporter
Zhang Qiang, Wei Long, Gao Chao, Yang Linhai)

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ business…Through physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

　　Apple users are blessed! On August 13, Xiaomi ecological chain enterprise Zimi released the ZMI 10000mAh wireless charging mobile power supply, which is the first mobile power supply in China to pass MFI certification.

　　This mobile power supply adopts an integrated metal shell, which is resistant to falling and anti-collision. Arc design, more comfortable to hold. The non-slip soft elastic paint used in the charging panel is non-slip and has a good touch.

　　As a wireless mobile power supply, it does not need to be connected to the mobile phone, supports Qi wireless standard, 10W fast charging, it takes 3 hours and 50 minutes to fully charge the iPhone Xs, and 2 hours to fully charge the Xiaomi Mi 9.

　　Supports simultaneous charging of three devices. In addition to wireless charging, two output interfaces, USB-A and USB-C, are also provided. One of the Type-C interfaces supports 18W input and output, and the total power can reach 15W when the two interfaces are used simultaneously.

　　The other interface is Apple Lightning female port, specially designed for fruit powder, input power up to 12W, Apple users go out, whether it is to charge their iPhone, or to the mobile power supply self-charging, just bring a Lightning data cable is enough.

　　It is worth mentioning that this set contains ZIM Lightning braided data cable, using Apple’s original terminal head and gold-plated process.

　　ZMI 10000mAh wireless charging mobile power supply set is priced at 249 yuan, and the pre-sale price is 229 yuan. At 10 o’clock on August 13, Xiaomi Youpin, JD.com, and Tmall will be on sale simultaneously.