标签： 苏州喝茶的地方你懂

More than 100 SMS accounts were polished overnight, and verification code attacks frequently occurred.

　　A netizen recently posted that when he woke up in the morning, he found that his mobile phone had received more than 100 verification codes, and the balance of Alipay, Yu ‘ebao and related bank cards had all been transferred away. JD.COM’s account was opened with gold bars and white bars, and he borrowed money and transferred more than 10,000 yuan. The news caused great concern.

　　According to the investigation of Zi Niu news reporter of Yangzi Evening News, there are not a few people who have been attacked by this kind of SMS verification code recently. Previous reports have not fully explained the attack methods, and the preventive suggestions such as "turning off your phone while sleeping" are not necessarily useful. Experts pointed out that the continuous occurrence of SMS verification code attacks is a sign of the industrialization of attack tools. Using SMS to verify identity can no longer guarantee security, so we need to improve it as soon as possible and choose a more secure way. Zi Niu news reporter Song Shifeng

　　SMS verification code attacks occurred continuously, mostly in Longgang, Shenzhen.

　　On August 1st, an old man fishing in the cold river-snow, a netizen in Longgang District, Shenzhen, posted, "I was awakened by urine at 5 am on July 30th, and found that my mobile phone had been shaking. At first glance, I received more than 100 verification codes, and Alipay, JD.COM and Bank had everything. I was so scared that I suddenly woke up and went to see Alipay. The balance treasure, the balance and the money associated with the bank card were all transferred away. JD.COM’s account was opened with gold bars and white bars, and more than 10,000 yuan was borrowed. "

　　Another victim lives near the central city of Longgang, Shenzhen. He told Zi Niu news reporter that when he was sleeping at 6 o’clock in the morning on July 24, he suddenly heard his mobile phone ringing off the hook. He picked up his mobile phone and found that he had received more than 100 SMS verification codes. "Alipay, JD.COM, bank, and house purchase have everything. Suddenly I saw the consumption of 2,999 yuan, and I suddenly woke up." He immediately called the Construction Bank to report the loss of the card and freeze the account in JD.COM, and then reported it to the police station. During the reporting period, he found that Alipay was stolen and swiped 466.12 yuan, the construction bank card was stolen and swiped 5,000 yuan, and JD.COM IOUs borrowed 19,000 yuan.

　　There was an earlier victim in Longgang District, Shenzhen. He told Zi Niu News reporter that he was attacked by SMS verification code on the night of May 27th. Criminals invaded a Netcom client of China Merchants Bank in this way, raised his credit card limit from 30,000 yuan to 40,000 yuan, and then stole it all. Because his Agricultural Bank card is also tied to China Merchants Bank’s Netcom, the balance of this card has also been brushed away. The next morning, he turned on his mobile phone, only to find that he had received more than 70 SMS verification codes and debit information. On the night of July 5, his wife was similarly attacked.

　　Although Longgang District in Shenzhen may be a frequent area, such attacks are not limited to there. Qian Qian (pseudonym), a victim in Wuhan, told Zi Niu News reporter that she was attacked in the early morning of July 18th, and the online banking of CCB was stolen and her JD.COM account was invaded. However, because the bank card balance was only over 300 yuan, the actual loss was not too much.

　　Defending rights frequently encounters prevarication, and the victims experience "can write a book"

　　After the attack, the victims’ experience of defending their rights was quite difficult. They have to go to the police station to report the case and record the confession, go to the bank to make a running account, inquire about the abnormality of the account, contact Alipay customer service, JD.COM customer service, and customer service of various banks, and wait for various commissioners to reply.

　　Mr. Tang’s loss mainly occurred on the platform of JD.COM. He believed that there was a serious deficiency in identifying the authenticity of user accounts in JD.COM, and the gold bar loan review process was useless. He said that he communicated with JD.COM personnel many times at first, but every time he shirked his responsibility. Other victims often encounter similar situations when negotiating with institutions such as Alipay.

　　Some victims have no choice but to expose online, and after the experience of netizen "an old man fishing in the cold river-snow" was disclosed by the media, the attitudes of third-party payment platforms such as JD.COM and Alipay began to become positive.

　　JD.COM said on the 4th that he could waive the gold bar loan of 11,000 yuan from an old man fishing in the cold river-snow. Alipay staff told him on the 5th that they would pay 932.31 yuan for the Q-coin recharge order consumed by Alipay and exercise the right of subrogation. Mr. Tang has received a phone call from JD.COM on the 6th, expressing his willingness to pay for the loss, but he still needs to submit some information. Ms. Wu Fang from the marketing department of Jingdong Finance told the reporter that Jingdong Finance paid close attention to this matter and set up a special channel for handling stolen brush cases.

　　In contrast, victims generally find it more difficult to negotiate with banks. Qianqian first looked for a bank and met with prevarication. She went to the police station to make a record, but the amount was not enough to file a case. The police asked her to complain to the CBRC about the bank. After she complained, the bank called and replied that the case was sent back to the bank, and someone was found to contact me to provide information to enter the claim settlement process. However, whether you can claim compensation after providing the information depends on the audit of the provincial bank, and you can pay 70% of the stolen brush amount at most. The victim, who had been attacked by himself and his wife, told the reporter, "From May to August, you can write a book about the experience of defending rights when bank cards were stolen."

　　One or two hundred yuan to get the attack equipment, the security of mobile phone short messages is worrying.

　　After this short message verification code attack was exposed, some people called it a "GSM hijacking+short message sniffing" attack. Criminals set up pseudo base stations to obtain the surrounding mobile phone numbers, and then used short message sniffing equipment to sniff short messages. However, a veteran in the information security field said that the specific attack type cannot be determined, and there are many ways to obtain the SMS verification code.

　　Seeker, the founder and CEO of China Haitian Group Co., Ltd., enjoys a high reputation in the network security field and is known as the "hacker alchemist". In 2016, he exposed the vulnerability of using pseudo base stations to attack SMS verification codes. Zou Xiaodong told Zi Niu news reporter that there are four ways to attack SMS verification code, two of which do not need pseudo base stations. What is even more frightening is that among the four methods, three can intercept the short message and prevent the victim’s mobile phone from receiving it. If you don’t see the inexplicable verification code and consumption tips on your mobile phone, the victim may not even know that the account has been attacked.

　　Zou Xiaodong said that it seems that these victims have encountered the lowest attack method recently, and all the attack equipment can be handled with a minimum of 100~200 yuan. Because it is relatively low-level and not difficult, it is easy to be mastered by the black industry and has a great social impact.

　　As early as 2011, the GSM network of mobile communication has been cracked. GSM network can not only talk, but also send short messages. Although mobile communication is generally upgraded to a more secure 4G network, GSM network is still playing a role.

　　Criminals use jammers and other devices to drive the surrounding mobile phones to the GSM network, and then they can listen to the victim’s SMS verification code. In addition, the disclosure of personal information is very serious now. Information such as mobile phone number, ID number, bank card number, home and work address of individual users can almost be bought at a very low price. If the user’s mobile phone number and SMS verification code are mastered, such users are basically transparent to attackers.

　　When banks and third-party payment platforms verify the identity of users, if they only use SMS, there is no security for such attackers. Some people suggest that users turn off their mobile phones at night to prevent SMS verification code attacks. In this regard, Zou Xiaodong said, "Turning off the phone or flying mode is useful, but don’t forget that it will still be attacked when it is turned on, and there are many ways to make the victim’s mobile phone not receive or prompt the text message."

　　Experts say

　　Businesses that have loopholes and do not improve in time should bear the main responsibility.

　　Zou Xiaodong said: "From the hacker’s point of view, no one’s system is 100% secure, and it is impossible for all services to pursue 100% security when designing. They all made some compromises for ease of use. Users and businesses have enjoyed the benefits of ease of use in the past. As long as the security risks are controlled within a certain range, they will not be serious. When the threat of black products increases, businesses should respond in time and increase security measures. At the same time, ease of use used to bring more benefits to businesses than to individual users, so morally, businesses should bear most of the losses in the case of Shenzhen. "

　　Logics, a well-known legal blogger, told Zi Niu news reporter that "at present, the referee’s thinking in the case of bank card theft in China is relatively clear, that is, to protect the interests of depositors and strictly require banks to fulfill their security obligations."

　　He said that a case in Shanghai was selected as a typical case to protect people’s livelihood by the Supreme Court, and the judge thought so: banks are better equipped to prevent criminals from using banks to commit crimes, so banks should formulate perfect business norms and strictly abide by them to avoid risks as much as possible and ensure the safety of depositors’ deposits.

　　"logics Logics" believes that the court may conclude that the mobile online banking service provided by the bank failed to resist similar technical means, which is a "security obligation" not stipulated by law and requires the bank to bear the liability for compensation.

　　Attack tools or industrialized

　　It’s time to say goodbye to SMS verification code.

　　Zou Xiaodong told Zi Niu news reporter that SMS verification code is really fragile, loopholes have always existed, and there are solutions. It is only because it is convenient to use that it is barely used as an identity authentication method. Zou Xiaodong believes that a secure system should at least adopt "two-factor authentication", which means a method of authenticating users by combining the two conditions of password and physical object. Only when both pass can identity authentication be considered.

　　In fact, the central bank has long demanded "two-factor authentication". On June 13th, 2016, the People’s Bank of China issued the Notice on Further Strengthening the Risk Management of Bank Cards, requiring all commercial banks, payment institutions and card clearing institutions to strengthen the internal control management and security protection of sensitive payment information.

　　The notice clearly requires strengthening the security management of business opening identity authentication. Since November 1, 2016, when establishing related business with payment institutions and commercial institutions based on bank cards, commercial banks should strictly adopt multi-factor identity authentication to directly identify customers and obtain customer authorization. Identity authentication should use digital certificate, transaction password and dynamic token device to combine at least two kinds of authentication.

　　The circular also requires all commercial banks and payment institutions to use big data analysis, user behavior modeling and other means to establish a transaction risk monitoring model and system, promptly warn abnormal transactions, and take measures such as investigation and verification, risk warning and delayed settlement. For abnormal behaviors such as batch or high-frequency login, IP address, terminal equipment identification information and browser cache information should be used for comprehensive identification, and additional verification and rejection of requests should be taken in time.

　　Many victims have received hundreds of verification and transaction messages in a short period of time, and it is doubtful whether the relevant banks and payment institutions have fulfilled the monitoring obligations required by the central bank.

　　Zou Xiaodong pointed out: "If there are many SMS verification code attacks in succession, it is a sign that the attack tools may be industrialized. In this case, it is even more difficult to rely solely on the SMS verification code. " There was a glorious time for SMS. In 2012, the number of SMS messages sent nationwide reached an astonishing 897.31 billion. With the change of communication mode, SMS has declined rapidly in recent years, and receiving verification code has almost become its main function. However, in the face of the attack of black products, it may be time to say goodbye to the mobile phone verification code.

Bo Huang： From the peak to the trough, how did the former film emperor pursue the road of acting again？

In the entertainment circle, Bo Huang’s name is almost unknown. He used to be an impeccable power actor in the audience’s mind, and he occupied a place in the film and television industry with his excellent acting skills and grounded image. But now, with the evaluation of his recent works, many people have raised questions about his acting status: "Obviously he is a powerful school, why does Bo Huang now make people feel’ no feeling’?"

Early experiences and achievements

Bo Huang was born in 1974 and comes from Shandong. In his boyhood, Bo Huang didn’t show any special artistic talent, but his love for acting made him gradually find the direction through constant attempts. In order to pursue his dream, Bo Huang chose Shanghai Theatre Academy and began his formal acting study. In 1997, he gradually accumulated his acting experience through programs and small roles, and gradually entered the public eye.

The work that really made Bo Huang famous was the 2006 movie Crazy Stone. In this film, the image of grass-roots hero he created is deeply rooted in people’s hearts, and his humorous and real performance makes the audience feel the same way and instantly wins the love of countless fans. This film not only made Bo Huang gain higher exposure, but also laid a solid foundation for his later acting career. The following films, such as Crazy Racing and Sorry for Thailand, became classics one after another, among which Bo Huang’s performance was even more amazing. Those superb acting skills won him several best actor awards, and he was widely recognized as the best actor.

The coming of the trough

However, after the peak of his acting career, Bo Huang was not satisfied with the status quo, but faced more choices and challenges. In recent years, Bo Huang’s film and television works, such as the TV series The Right Way to Open Life and the movie Mozart in Outer Space, have aroused people’s doubts. Although these works still attract many audiences, there seems to be a clear gap compared with his previous brilliant performance. This change has triggered the audience’s discussion and reflection on him, and people can’t help wondering: "What happened to Bo Huang, which made him fall from the peak to the bottom?"

Through in-depth analysis of the recent situation in Bo Huang, we can find that there are several main factors affecting it. The first is the vision of choosing a script. In today’s increasingly competitive film and television market, it seems that Bo Huang has failed to effectively screen out the scripts that can show his strength. Many characters are of low quality, with thin characters and empty plots. These problems directly affected his acting style in the past, which prevented his talents from being fully displayed. Taking the TV series "The Right Way to Open Life" as an example, Huang Bo’s image of a middle-aged greasy man can’t resonate, and the dog blood plot in the drama also greatly reduces his performance.

Secondly, Bo Huang’s change in deductive style is also a major factor. As an actor who once had a strong shaping power for the role, Bo Huang’s acting skills are exaggerated in his recent works, lacking the natural and fluent sense of reality. For example, the role of father in Mozart in Outer Space gives people an exaggerated impression, which is less credible than earlier works.

A tangle about acting and variety

In addition, Bo Huang frequently participated in variety shows in recent years, which, on the one hand, enhanced his popularity, but also inevitably led to the separation of his film and television image. In variety shows, there is a clear gap between his humorous image and the role in film and television works, which makes the audience have an impact on his acceptance. The separation between the enthusiasm expected by the audience and the serious role interpretation has caused his "no feeling" state in the audience’s mind.

Hope and reflection of the future

Despite the current downturn, Bo Huang’s future is still full of hope. In the development of his career, adjusting the state and re-examining the script selection will be an important strategy for him to get out of the predicament. In his acting career up to now, Bo Huang has rich deductive experience and the ability to explore more possibilities of different roles. Combining his own strength and looking for high-quality scripts will help him regain his former glory. He can further explore the depth of the role, enhance the realism of acting and avoid the trap of the past.

Summary and enlightenment

Bo Huang’s experience thoroughly reveals the uncertainty and multi-dimensional changes of acting life. As a public figure, even if he has peaked, he still needs to survive and change in public opinion and market conditions. For many dream catchers, Bo Huang’s story has given us two inspirations: one is to have a long-term vision when choosing a script, and the other is to constantly reflect on yourself and adjust strategies at any stage in order to be invincible in the storm. Can Bo Huang rise again? Perhaps the future will reveal the answer for us.

Editor in charge:

Courier industry competition! Not only for majors, but also for classical Chinese and English？

　　"Hello, please show me your ID card." After scanning the ID card, the courier Li Qingheng began to pack the items on the table, including glass goblets, books, mobile phones, table tennis, lighters and USB flash drives. According to the requirements, these items need to be sent to other places by air. Li Qingheng first took out the battery in his mobile phone, and he also pulled out a RMB from the book, which, like table tennis, lighters and USB flash drives, cannot be sent by air.

　　Recently, the preliminary contest of the 3rd Zhejiang Express Vocational Skills Competition and the 2nd National Postal Industry Vocational Skills Competition was held in Zhejiang Vocational and Technical College of Posts and Telecommunications. Thirty-six courier brothers from 11 express delivery companies in our province participated in the competition. In the end, Shen Tong’s younger brother Li Qingheng and Shun Feng’s younger sister Zhang Chuxue won the first place as couriers and express handlers respectively. They and other outstanding younger brothers will have the opportunity to represent Zhejiang in the national finals in October this year.

　　What do you test in the courier competition? How did they behave? The reporter walked into the scene of the exam.

　　Theoretical knowledge is like an encyclopedia.

　　Not only for majors, but also for classical Chinese and English

　　"According to the national standard of Express Service, the total number of personnel in the headquarters and branches of express service organizations operating inter-provincial express delivery business should be no less than how many?" "What is the basic compensation principle for express delay?" The reporter noticed that the competition project consists of two parts: theoretical knowledge competition and practical operation competition. Theoretical knowledge includes basic knowledge, professional knowledge, new knowledge and new technology, etc. The questions are single-choice, multiple-choice and true-false questions, accounting for 30% of the total score.

　　Many courier brothers told reporters that this theoretical examination was quite comprehensive. In addition to professional knowledge, for example, there are some topics like encyclopedias — — "Tianhe International Airport is located in which of the following provinces?" "What is the aviation code of Melbourne International Airport?"

　　What makes a little brother dumbfounded is that "the ancients called ‘ I save myself three times a day ’ What does it mean? " "Henan ‘ Yancheng ’ How should I read it? " There is even an English question: "Here is your change．. What is the most accurate translation of this sentence?"

　　Although the impression to outsiders is that the overall education level of the industry is not high, the theoretical performance of this year’s little brother is good as a whole, with a perfect score of 100 points and more than 80 points everywhere. The courier with the highest score got 91 points.

　　Practical operation test details

　　Designing delivery routes is the most difficult.

　　After passing the theoretical test, I entered the practical link. What items can’t be transported by air? How many steps does it take to put the parcel into the express cabinet? These are the key points of investigation.

　　According to the two types of work, courier and express handler, the younger brothers should carry out express security inspection, general contractor receiving and processing, express sorting, intelligent express box delivery, multi-item receiving and sending, delivery line design, etc. This part of the score accounts for 70%.

　　Although these operations are daily for the courier brother, it is easy to fall into the "trap" if you are not careful.

　　Li Qingheng is 24 years old. Three years ago, he jumped ship from a western restaurant and joined the express delivery industry. "I work in the provincial transshipment center every day and am responsible for the handling of problem pieces." As a courier, Li Qingheng is confident in packing. "I picked out all the prohibited items, including glue stick, USB flash drives, lighters, RMB and table tennis. The only regret is that I was too nervous at first, and I packed some items in a hurry, only to find that there was also an environmentally friendly sealing tape on the table. " Li Qingheng told reporters that according to the relevant regulations of the state on green packaging, the packaging link should be as green and light as possible. Even the environmentally friendly sealing tape, sometimes it is enough to pack one word, and there is no need for a cross or a pound sign.

　　Xiao Qidong, the younger brother of Zhongtong, told the reporter that there are many traps in the express cabinet. First of all, before the package is put in, you should contact the recipient first, and make sure that the phone number of the recipient on the face sheet is the same as the phone number read by the express cabinet. Otherwise, you should contact the recipient first to verify the correct information. There is also a certain emphasis on which cabinet the package is put in. In addition to being as economical as possible, the weight of each compartment is also limited.

　　Perhaps the most difficult part is the design of the delivery line. "To complete the delivery route design of 19 tickets within 12 minutes, we must first deliver the ones with timeliness requirements. In addition, we also take the optimal route to avoid duplication." Li Qingheng tried many times and came up with the best plan.

　　After 90, Miss Express became the first place.

　　The hardest thing is not physical strength but communication.

　　In many people’s impression, express delivery is a physical activity, and most people engaged in the express delivery industry are men. However, Zhang Chuxue, a 90-year-old sister from SF, won the first place as a courier handler in this competition, weighing only over 80 kilograms. Many people did not expect that a small figure could have such great energy and stand out among many male contestants and become a leader.

　　Zhang Chuxue told reporters that his first choice to fill in the college entrance examination was not express management, and he entered this business by mistake. "The main content of the usual work is warehouse management. The sorting comes from the general contractors in various provinces, and the heaviest one is dozens of pounds. Although I can sometimes find a male colleague to help me, I still need to move it myself most of the time."

　　Daily sorting over and over again made Zhang Mengxue "lose a few pounds" and made her get the highest score in the competition of receiving and handling by the general contractor. In Zhang Mengxue’s view, the hardest thing is not physical effort, but communication with customers.

　　"I was deeply impressed that once because of the snow, the express delivery was blocked for more than ten hours on the high speed, which led to the late aging, and people just didn’t listen." Zhang Chuxue said that fortunately, everyone’s understanding of courier brother is getting higher and higher now. "I will continue to work in this industry and do a good job."

　　According to reports, this competition is sponsored by Zhejiang Postal Administration, Zhejiang Provincial Department of Human Resources and Social Security, Zhejiang Federation of Trade Unions, Zhejiang Provincial Committee of the Communist Youth League, undertaken by occupational skill testing authority and Zhejiang Vocational and Technical College of Posts and Telecommunications in Zhejiang Province, and guided by the Vocational Skills Appraisal Guidance Center of the State Post Bureau.

　　According to statistics, the volume of express mail in Zhejiang Province exceeded 10 billion pieces last year, with nearly 300,000 employees. (qianjiang evening news correspondent Li Xiang qianjiang evening news reporter Chen Wei)

Shijiazhuang Cadillac XT5 special sale, special 242,700! Sufficient car

Welcome to the Autohome Shijiazhuang discount promotion channel, here is an exciting news for you to buy a car. At present, the high-profile luxury SUV is holding a grand promotion, bringing unprecedented car buying opportunities to consumers in Shijiazhuang area. The maximum discount is amazing, up to 130,000 yuan, which has reduced the starting price of the already highly competitive XT5 in the market to the lowest 242,700 yuan. If you are interested in this luxury car, please seize this price reduction window and click "Check the car price" in the quotation form to get the most accurate discount information and make your car buying dream more accessible.

石家庄凯迪拉克XT5特价出售，特价24.27万！现车充足

The exterior design of the Cadillac XT5 is refined and full of power, highlighting the perfect fusion of luxury and technology. The front face features a family-style shield-shaped air intake grille, paired with a sharp LED headlight set, for a strong visual impact. The body lines are smooth and muscular, and the overall style is both luxurious and sporty, reflecting Cadillac’s attention to detail and a deep understanding of the driver’s needs. Whether from a distance or a close-up, the XT5 can attract people’s attention.

石家庄凯迪拉克XT5特价出售，特价24.27万！现车充足

The Cadillac XT5 showcases its luxurious temperament with elegant body proportions, with a length, width and height of 4813mm, 1903mm and 1682mm respectively, and a wheelbase of 2857mm, which provides ample support for the interior space. The side lines are smooth and dynamic, reflecting the brand’s careful carving of details. The tire specification is 235/65 R18, with the front and rear wheels of the same specification, and the exquisite wheel rim design not only enhances the driving stability, but also adds to the visual impact of the vehicle.

石家庄凯迪拉克XT5特价出售，特价24.27万！现车充足

The interior design of the Cadillac XT5 highlights the perfect fusion of luxury and technology. The exquisite leather steering wheel not only provides a comfortable grip, but also supports manual up and down + front and rear adjustments to adapt to the different driving needs of the driver. The central control screen of the center 8 inches is equipped with an advanced automatic speech recognition control system, which is convenient for the driver to control various functions such as multimedia, navigation, telephone and air conditioning. As for the seats, imitation leather and leather materials are used to provide front and rear adjustment, backrest adjustment, high and low adjustment and waist support. The front seats are also equipped with heating function, and the driver’s seat also has power seat memory function. The second row of seats also supports front and rear adjustment and backrest adjustment, and has a proportional reclining function to ensure the comfort of passengers. These details reflect the XT5’s emphasis on the driver and passenger experience.

石家庄凯迪拉克XT5特价出售，特价24.27万！现车充足

The Cadillac XT5 is equipped with a powerful 2.0T engine, which can reach a maximum power of 174 kilowatts and a maximum torque of 350 Nm. The performance of this engine is quite outstanding, with 237 horsepower output and a 9-speed automatic transmission, providing a smooth driving experience. Whether it is daily driving or dealing with various road conditions, it can show good power support.

To sum up, the Autohome owner has a very high evaluation of the appearance of the Cadillac XT5. He praised its strong front, big and bright lights and domineering body lines, which make people feel its powerful aura at a glance. This design undoubtedly satisfies his pursuit of power and beauty, making it the ideal car in his heart. On the XT5, the perfect combination of tough appearance and inner quality undoubtedly brings an unparalleled driving experience to the driver.

Lexus RX price reduction news in Changsha area! 30,000, great discount today

Welcome to Autohome Changsha Promotions Channel, we bring you an exciting promotion message: the high-profile luxury SUV is conducting an unprecedented promotion in Changsha. At present, consumers can enjoy a car purchase subsidy of up to 30,000 yuan, and the minimum selling price has been adjusted to 375,000 yuan. This is a great opportunity not to be missed. If you want to seize the peak cost performance of the Lexus RX, you may wish to click "Chatti Car Price" in the quotation form immediately and let professional consultants help you get higher discounts. Don’t miss this opportunity, let’s ride luxury together and experience excellence!

长沙地区雷克萨斯RX降价消息！优惠3万，今日钜惠

The exterior design of the Lexus RX reflects the perfect fusion of luxury and dynamism. The front part uses the iconic spindle grille, which shows the unique style of the Lexus family. The grille lines are smooth and powerful. The LED headlight set is sharp and full of technology, and combined with the exquisite fog lamp design, it further enhances the visual impact. The side lines of the body are smooth, and the overall shape not only highlights the sporty temperament but also does not lose stability, creating a strong visual effect. Overall, the exterior design of the Lexus RX fully reflects the careful carving of details by the brand, as well as the consideration of the distinguished experience of drivers and passengers.

长沙地区雷克萨斯RX降价消息！优惠3万，今日钜惠

The Lexus RX combines elegance and power with its refined side design. The body size is 4890mm*1920mm*1695mm and the wheelbase is 2850mm, which ensures a spacious and comfortable interior space. The side lines are smooth and dynamic, which outlines the unique body profile. The tire size is 235/60 R19, and the front and rear wheels are selected in this specification, which not only guarantees driving stability and grip, but also complements the rim style, highlighting the advanced sense and driving pleasure of the Lexus RX.

长沙地区雷克萨斯RX降价消息！优惠3万，今日钜惠

The interior design of the Lexus RX reflects the perfect blend of luxury and sophistication. The exquisite leather steering wheel provides a comfortable grip, and its electric up and down + front and rear adjustment functions can be personalized according to the driver’s preference. The 9.8-inch central control screen interface is intuitive and powerful, integrating multimedia system, navigation, phone and air conditioning control. It supports automatic speech recognition for easy driver operation. The seats are made of imitation leather, which provides front and rear adjustment, backrest adjustment, high and low adjustment, and waist support to ensure passenger comfort. The front seats have an additional four pairs of USB/Type-C ports to meet the multimedia needs of passengers, and the rear seats support proportional reclining, providing flexibility for loading space. The overall interior design details are meticulous to create a luxurious and practical riding environment.

长沙地区雷克萨斯RX降价消息！优惠3万，今日钜惠

The Lexus RX is equipped with a 2.5L displacement four-cylinder engine with a maximum power of 139 kilowatts, providing plenty of power support for the driver. The torque output of this engine is 241 Nm, which is matched by an E-CVT continuously variable transmission, ensuring smooth power transmission and fuel economy.

Summarizing the owner’s evaluation, he was full of praise for the exterior design of the Lexus RX. From the supersonic quartz white paint, to the domineering front face design, to the smooth body lines and excellent detail workmanship, every part reflects the owner’s deep identification with the Lexus brand concept. The full rear and through taillights make the owner feel like a king, bringing a unique visual enjoyment when driving. The owner’s description vividly shows how the RX has captured the heart of every admirer with its elegance and power.

Youku variety show ＂Cat in the Box＂ ended warmly, and there were cat troupes competing with each other’s acting skills and tears on the scene

"Game of life, open the box and have fun", the all-star hilarious variety show "Cat in the Box" produced by Youku and broadcast by Du Xiaoman has ended successfully. Since the show went LIVE, it has received continuous attention from the industry and the majority of users. With its hilarious characteristics and drama theme, it has sublimated into the hearts of the audience step by step, and the heat and word-of-mouth have been harvested, triggering extensive discussion on the whole network. Recently, the last episode of the first season of Youku variety show "Cat in the Box" was launched, with flying players Gem, Wang Yang and character players Chen He, Lin Xinxin, Wu Bi, Wang Xun, Yin Zheng, and Zheng Kai (sorted by initials) unveiling the "tricks" in the company’s group chat. Character players will collectively take the stage to bring the drama "The Story of the Chicken Farm", laughing and crying, which fills people with expectations.

A new round of big "melons" arrived, and the players laughed and ate melons

Following the previous issue, Chen Xiaohe and Zheng Xiaokai "bullied" new employees, and the truth about Wang Xiaoyang and Yin Xiaozheng "bribing" leaders was revealed one after another, and the players were involved in a new round of public opinion turmoil about "W colleague is a murderer" "L colleague has a wife from eight countries". After a whole season of hilarious challenges, the players who have experienced hundreds of battles have gradually adapted to growth during the course of the game, and their cooperation with each other has become more and more tacit. Chen He has long understood the "mechanism routine" of the show after going through ten episodes of adventure, and successfully avoided the fate of being sprayed with black smoke; Lin Xinxin also gradually coped with it easily, dismantling the balloon earlier to obtain clues, accelerating the process of passing the level; Yin Zheng gradually promoted from the first time as a flying player "cowering" to the mind of the box cat, and became the "hope of the whole company" in the last issue, helping the team crack multiple passwords; Wu Bi, Wang Xun, and Zheng Kai "pointed to the box as ice" to break down props, dreaming of the moment when Zhang Yixing "scratched the wall clues" in the first issue; the flying player Gem was questioned as "still too young" and fell into the trap. He liked to mention "smoky makeup", which was quite "silly and sweet" compared with his good brother Chen Heyi Wang Yang was still calm when he was locked on the bed, and he used his feet to draw clues. During the "all members are united" challenge, the players who separated the two rooms also relied on tacit understanding to deal with the challenge perfectly, which was enough to see that the players became more comfortable in the box world, and then contributed more hilarious scenes.

After ten episodes of the program, the unknown and mystery of "Cat in the Box" has been renewed for a long time. On the one hand, the key-breaking part of the program has been constantly innovating, integrating various forms such as group confrontation and personal warfare in the early stage, integrating intelligence, physical strength and humor, constantly bringing the audience a new experience, and making "Cat in the Box" always in "Schr?dinger state" in a multi-dimensional and innovative way, full of freshness. For example, the last program set up a "pass the melon" link, which brought everyone back to the technology warehouse of the "perfect community" to pass information. In a completely soundproof state, it became a large empty ear scene in seconds, and the information was mistranslated into various versions, which was full of laughs; the "partial guessing" guessing part only showed the fingers of the portrait and other parts to increase the difficulty of the game. And players will also trigger unexpected hilarious effects under such rules. Chen He and his uncle chose "Screw Up" in the face of unsolvable questions, and their strength interpreted "There is nothing difficult in the world, as long as they are willing to give up"; Wang Yang confidently passed on the wrong answer, and stretched out his thumb to express "affirmation", and the humor index was full; Zheng Kai recognized Miao Miao at the speed of light and released "smoke bombs" to disrupt the rest of the players’ answering ideas; Lin Gengxin’s technology warehouse transformed into "equal hand figure", suggesting that the actress surnamed L did not recognize Liu Yifei either; and the phenomenon of "Zhao Liying and Zhang Yuqi" becoming universal answers appeared, and the laughter continued.

Role players play with each other’s acting skills, and the final show makes people laugh and cry

The Youku variety show "Cat in the Box" is produced by Huang Lei as the chief producer, and it is condensed into the core theme of the unit around the current social hot topic. Every time a player opens a "box world", they will start a hilarious journey in it, and gradually move towards the core of the issue during the process, and interpret the meaning and value through the player’s actions.

After going through a series of hilarious challenges, "the true face of the earth-shattering big melon" also surfaced. It turned out that Wu Xiaobi and Wang Xiaoxun just wanted to play a role-play tabletop game with their colleagues, while the so-called "eight girlfriends and eight children" of the old uncle and Lin Xiaoxin were just "cats and dogs" furry children. A series of normal events were distorted in the coding and decoding transmission of colleagues again and again, and turned into sensational rumors.

It is worth noting that in the last episode of the show, the character players Chen He, Lin Gengxin, Wu Bi, Wang Xun, Yin Zheng and Zheng Kai were transformed from the audience to the drama people on the stage, and performed "The Story of the Chicken Farm" together with Liu Xiaoyi and Zhao Xiaosu. From the perspective of a chicken, it vividly shows the process of generating rumors and the power of their mouths to destroy their bones, which aroused strong resonance among the audience. Many netizens said: "Many people are trapped in place by rumors, and they shed tears for this chick who is not afraid of rumors and dares to take a step forward."

Looking back at this season’s "Cat in the Box", it opens a deep exploration of the core issues of society with six "parallel box time and space", explores digital life and the relationship between two generations in "Summit School", focuses on the "nightmare" of trapped young people’s internal friction in "Midnight Visitors", shows the beauty hidden in imperfection in "Perfect Community", "Hot Town" bursts the bubble of traffic, restores the true self of colorful personality, "There is a cat troupe" allows emotions to take root and sprout, blooming brilliant flowers, and the last unit "The company has a cat" cuts the veil of rumors with the blade of reason. " In the virtual "box world", "Cat in the Box" mirrors reality, through the player’s twisting and stripping of cocoons during the pass, and highlights the theme in the form of drama, supplemented by the output of experts’ opinions at the end, to achieve in-depth interpretation of the entire topic, to create an atmosphere of endless meaning, and to convey the power of warming people’s hearts.

"Cat in the Box" is broadcast exclusively by Du Xiaoman, and co-sponsored by Xilinmen, Summer Refreshing Partner Nestle Tea Extract, and Health Guardian Bodybuilders. Life is about constantly going from one unknown box to the next unknown box, moving forward with a sense of yearning and mystery, looking forward to a cat troupe meeting again in the second season of "Cat in the Box", see you next year!

Cai Xukun became the first producer of cross-border, Yang Zi removed Qin Junjie from customs, causing heated discussions

　　　　　　　The new version of the #Star Power List #was officially launched. The list consists of four regional lists: the mainland list, the Hong Kong, Macao and Taiwan list, the Asia-Pacific list, and the European and American list, as well as the Rookie Star Ranking for future rising stars. It relies on Weibo data to count the number of reads, interactions, social influence, and fan love value (sending flowers) indices. Several indicators are converted and accumulated according to the corresponding weight ratio, and the final result generates the overall list ranking of each region. Click to enter the full list > > > >

　　The third issue of the Star Power List in 2019 was released. The top three on the mainland list in this issue were Cai Xukun, Zhu Yilong, Bai Yu, Zhao Wei, Yang Zi, and Wang Junkai, followed by Chen Linong in the Hong Kong, Macao, and Taiwan lists. Lin Junjie and Wang Jiaer won the second and third places. Ouyang Nana, Yan Yalun, and Lin Yanjun also achieved good results. The first place in the Asia-Pacific list was won by Sunnee, a member of the Rocket Girl. You Changjing, Pianzhi Liangtai, Kimura Takuya, and Dimaxi successively entered the top of the list. Troye-Sivan, EmmaDumont, and TaylorSwift, the champions of the European and American lists, won the second and third places respectively. In addition, Bi Wenjun, the champion of the Rookie Star Ranking in this issue, was followed by Jin Han and Ding Chengxin, a member of the Typhoon Youth Group Let’s take a look at the entertainment events that took place last week!

　　At 17:00 on January 18, Cai Xukun released the first installment of the star producer’s micro-plan S-level personal growth documentary "Cai Xukun’s Unfinished" on his personal Weibo. Once the show was released, it attracted enthusiastic attention from fans and netizens. "Cai Xukun’s Unfinished" is the first personal growth documentary of the star producer’s micro-plan S-level produced by Weibo & Sina Entertainment. Cai Xukun, who crossed the border as a producer for the first time, hopes to review his childhood, embrace the present, and challenge the future after the new year of 20 years. In the twelve episodes of the program, Cai Xukun will bring his own wish list to complete the unfinished, missing and hoped-to-complete wishes and challenges. Cai Xukun will bring everyone to experience a more diverse world and see more possibilities for themselves.

　　On January 19, the family fun movie "Detective Pu Songling" starring Jackie Chan, which will be released on the first day of the new year in 2019, held a Chinese New Year group visit. Producer Liu Xiaoguang, director Yan Jia, and starring Ruan Jingtian, Zhong Chuxi, Lin Baihong, Lin Peng, Qiao Shan, Pan Changjiang, and Luu Brothers sang and danced to pay New Year’s greetings in advance. The theme song "Laugh Together" of "Detective Pu Songling" sung by Jackie Chan and Cai Xukun has been widely praised since its release. The dynamic and magical melodies and catchy lyrics have brought a good mood for the New Year in advance. Talking about the cooperation with Cai Xukun, Jackie Chan said with a smile: "Immediately 20 years younger, they are all singing and dancing. I prefer to sing the more lyrical ones, and when I sing these, I will be young."

　　Recently, Zhao Wei’s fans will send support gifts to Zhao Wei, who is working hard to rehearse the play, to express their feelings. Not only are there appetizing fruit drinks, but also warm fat sea and black wolfberry, which are super warm! Zhao Wei also immediately left a message to express her gratitude, and euphemistically expressed that she would not send any more, and also laughed that she finally lost weight.

　　The netizens are all Sherlock Holmes series! On January 18, some netizens posted that they found that Yang Zi had cleared Qin Junjie and deleted his related Weibo. By checking the friends who followed Yang Zi and Qin Junjie, netizens found that Yang Zi had indeed cleared Qin Junjie, and Qin Junjie was still paying attention to Yang Zi. Searching for "Qin Junjie" on Yang Zi Weibo showed 0 content, while Qin Junjie Weibo also had Yang Zi related content, including the birthday celebration Weibo posted for him. In addition, the two publicly fell in love on February 16, 2017. Yang Zi has deleted the Weibo, and Qin Junjie still retains it.

　　It is reported that on the afternoon of August 12, 18, Yang Zi Studio and Qin Junjie Studio jointly issued a statement announcing that Yang Zi and Qin Junjie had broken up, saying that the two had ended their relationship and become friends again. The two had collaborated on "The Legend of the Dragon Ball" and "The Infernal Affairs", and officially announced their relationship on February 16, 2017.

　　Chen Linong has been very popular since his debut. Recently, he shared his work routine on Weibo. In the video, Chen Linong is wearing a blue sweater and stands in the rain. It takes a while to run towards the camera. He also jokingly captioned "It’s cold and rainy, please take good care of yourself, don’t get wet like me. My love is deep and heavy!" Weibo received an enthusiastic response from fans.

　　A few days ago, Ouyang Nana participated in Game LIVE. Interestingly, she seemed to rarely play games. Yesterday, during the live broadcast, she suddenly shouted "Someone hit me, brother" and asked her teammates for help. Unexpectedly, her teammates told her, "That was your own shot."

　　netizens have left messages to discuss: "Will I be so nervous that I can’t even press a gun", "Nabi, there are really too few people like you who seriously call playing games as work.", "In the live broadcast, Ouyang Nana is really cute and real, but there are some dishes", "Why can Ouyang Nana’s gun be a powder drop?"; There are also netizens discussing game accounts, "I also met’Wuhan Peng Yuyan ‘is also a real person?", "Who would have thought that my chicken eater’s name is Hu Ge", "I am Shanwei Liang Jingru", "It seems that Ying Cai’er in Chaoyang District is Ying Cai’er herself".

　　If you have a dream, you have to realize it! Sunnee sent a Weibo to sign up for "Singer" a few days ago, and wrote emotionally: "I was confused for 7 years and just wanted to get a stage to sing. Last year, I got a good opportunity to show my singing and performance. After that, many people asked me: What do you want to do in the future? I always said without hesitation: I want to be a singer! Although I am not perfect yet, my love for music is not deceiving. In my heart, a stage is really important." Her determination has also received strong support from fans and friends.

　　In addition, according to foreign media reports, when Kim Kardashian was asked about her old grudge with Taylor Swift in the latest interview, Dafang said that it has been "turned over": It’s all over. Kardashian said in the interview that although the two sides have not privately discussed all kinds of rivalry wars, she believes that both of them have put aside the past and choose to look forward. ("Over it, We’ve all moved on.")

　　In addition, the current Rookie Star Ranking champion Bi Wenjun, followed by Jin Han and Typhoon Junior Team member Ding Chengxin.

The Beijing version of the rules for online car-hailing has expired, and some drivers have begun to withdraw their cars

　　Yesterday was the day when the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications and seven national ministries and commissions was officially implemented. However, the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " issued by the Beijing Municipal Transportation Commission a month ago are still in the exposure draft stage, and formal regulations have not yet been issued. During this vacuum period, Didi platform, Didi drivers, and leasing companies are still operating as usual, and together look forward to the release of the official version.

　　Beijing has yet to issue formal rules

　　Yesterday was the specific implementation date of the new policy on online car-hailing between the state and Beijing. However, due to the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Detailed Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " previously issued by Beijing are still in the exposure draft stage, and the official version of the new policy has not been promulgated. Therefore, the online car-hailing market in Beijing has not ushered in a "sudden change". Whether it is an online car-hailing company or a driver, they are waiting on the sidelines in the "vacuum period", waiting for the official version to be issued.

　　At the end of July, the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications, MIIT, and the Ministry of Public Security were officially announced. The measures provide general guidance for the management of online car-hailing nationwide, but the specific policies of each province and city need to be formulated separately. The official document originally planned by the Beijing Municipal Transportation Commission to be released by November 1 has been delayed and has not been released yet.

　　Didi continues to negotiate with relevant departments

　　Yidao and Shenzhou have upgraded the system according to the New Deal

　　Didi has been trying to communicate with the relevant government departments for more than 20 days. "During the consultation on the implementation rules of online car-hailing in various places in the past three weeks, we have actively communicated with the local authorities to report and sort out the specific opinions," Didi said.

　　In addition to Didi, other online car-hailing platforms have also been upgraded in accordance with the requirements of the New Deal. Yidao responded that Yidao is actively applying for qualifications in accordance with the requirements of the New Deal and scientifically optimizing its existing business. Shenzhou Special Car simply responded that Shenzhou Special Car has been connecting with relevant departments according to the requirements of the New Deal, and everything is going well.

　　Since the beginning of this month, local new policies on online car-hailing have been introduced in various places. The exposure draft of the new policy on online car-hailing in Beijing, Shanghai, Shenzhen and other places can be described as strict. In addition to various standards stipulated by the state, drivers are also required to be registered in the city, drive vehicles with local licenses, and vehicle wheelbases are greater than 2700 mm. These requirements undoubtedly shut out many Didi and Uber drivers. According to Didi statistics, less than 1/5 of the vehicles currently engaged in online car-hailing meet the new wheelbase requirements. According to Shanghai statistics, among the more than 410,000 drivers that have been activated in Shanghai, less than 10,000 drivers have Shanghai local household registration, that is, less than 1/40. This figure may reflect the current situation of the proportion of registered drivers in first-tier cities.

　　Didi and Uber suddenly increase subsidies to stabilize drivers?

　　"In the past few days, the subsidy has been increased again. Not only will the morning and evening peak be given 30 yuan each, but the subsidy will be 50 yuan for running 18 orders. After calculating, the subsidy is more than 100 yuan a day, which can make me insist on running for a few more days." Yesterday, Master Liu, an Uber driver, told a reporter from Beijing Youth Daily. He said that Didi and Uber have different subsidy policies every day. Some time ago, almost all the subsidies of Didi and Uber were cancelled, and a large number of drivers around him changed careers, resulting in long waiting times for passengers and a decline in experience. Perhaps in order to stabilize the existing drivers, the platform has increased the subsidy in recent days. A few days ago, it also provided a subsidy for "breakfast fee" in the morning peak, which is a reward of 7 yuan for one order. Although it has been cancelled these days, there are still subsidies of more than 100 yuan, which can make do with running.

　　The driver from Shandong, who drives a Hebei license plate vehicle, said that several of his driver groups are discussing the implementation of the new policy on November 1, but there is no official version of the regulations released in Beijing, and the platform has not issued any notice, so everyone continues to run. Master Liu said that at present, he drives about 12 hours a day, removing the travel restriction for 4 days a month, and is on the road almost every day. In this way, he can earn six or seven thousand yuan a month excluding fuel costs. "When I first joined, I could earn 1,000 yuan a day. After a month, it was 20,000 or 30,000 yuan. I didn’t hesitate to run from the car repair shop to drive. Now it is two or three hundred a day. I really want to go back."

　　Nie Shifu, a Beijing-based Uber driver who drives a Buick LaCrosse, told the Beijing Youth Daily: "Don’t look at me as a Beijing native, but my car is not up to the standards of the New Deal." He said that not only is his car not wheelbase enough, but it is also older than two years, so if you follow the new policy exposure draft, you will need to change to a better car. He said that "the reward has increased again these days, and there is still some motivation to pull, and every day is to collect orders to get rewards." According to him, when Didi and Uber first merged, the reward was particularly low, resulting in fewer drivers on the road, and each time you need to pick up passengers three or four kilometers away. Not only do passengers wait for a long time, but their own costs have also increased.

　　Rental company: 1/3 of drivers have returned their cars

　　In addition to the platform and drivers, the rental companies that cooperate with Didi also have a share of the online car-hailing market. After the introduction of the new policy exposure draft, the business of the rental company has also been greatly affected. It is understood that each Didi owner will be automatically assigned a rental company in the background by Didi after joining Didi. After that, each order of the owner needs to pay 1.77% of the labor management fee to the affiliated company. Regarding the role of the rental company, Didi customer service introduced: "If the owner has any problems, you can find the rental company to solve it. Including express and special car business consultation, handling, policy inquiries, car withholding matters, etc." In addition, the rental company also owns some vehicles for external rental, for drivers to run express and special cars.

　　"After the Beijing city’s online car-hailing exposure draft was released, about one-third of the company’s drivers have returned their cars," the head of a car rental company in Beijing told the Beijing Youth Daily. "Some of them are renounced after the expiration date, and some of them are renounced before the vehicle expires. These drivers need to bear a liquidated damages of as little as one or two thousand yuan and as much as one month’s rent (about 4,000 yuan)."

　　The person in charge also revealed that the exposure draft has indeed had a significant impact on the company. "The rent of vehicles has now been reduced. Before, the rent of express trains was 4,500 yuan per month, and the rent of special cars was 7,000 yuan. Now the average rent has been reduced by 1,000 yuan." On the lease period of vehicles, the company’s has the voice over has also decreased. "We used to rent the whole, starting from one year, but now you have to rent it for one year and no one rents it, so now we can rent it at least by the day, usually one month."

　　He said that the official new policy has not been issued yet, so all business is normal. Regarding the new policy, he said that "there must be a way before the car reaches the mountain." He said that before the legalization of the identity of online car-hailing, Didi and Uber were all black cars. If they were caught by law enforcement agencies, they would be fined 10,000 yuan per car, and this part of the fine would eventually be borne by Didi. "If the current regulations are strictly enforced, then Didi may face difficulties. So it is impossible for the company to directly untie you and not let you do it. They are likely to bear this part of the fine. After all, Didi has raised tens of billions, and it can still afford it." He believes.

　　The person in charge of another rental company said that the company does not maintain cars now, but directly rents cars from higher-level companies, and only earns part of the price difference. "We are now mainly an affiliated company of Didi Company, managing thousands of cars. The company’s long-term rental vehicles are more than 100. If you want to rent a car now, you need to retrieve it from the higher-level company."

　　The person in charge said that the company is waiting for the introduction of the new policy, and before then all business will continue as usual. "Now everyone in this industry is earning hard money," he said. "The average driver earns six or seven thousand a month, at most 10,000, but they have to work non-stop for a month, and they have to work more than 12 hours a day. There are too few people in Beijing who do this." He added, "If after the new policy is introduced, some drivers really can’t do it, then we will refund the driver as soon as possible. After all, it is the reason for the policy."

　　By our reporter, Wen Jing

Omni-channel empowers offline retail companies to become ＂field＂ players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ business…Through physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

　　On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

　　Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

　　Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

　　Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

　　Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.