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Extreme Fox Alfa T5 Car Purchase Manual is the first choice for new middle-class families.

For a car, you can’t talk about heroes purely by the quality of dynamic performance, just like other aspects of performance are also worth talking about. Let’s get to know each other.

First look at the appearance of the polar fox Alpha T5. The front face design of the polar fox Alpha T5 is very clean and unforgettable. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4690MM*1936MM*1650MM, and the car adopts simplified lines, which gives people a very dignified feeling. With large-sized thick-walled tires, the overall visual effect is very exquisite. In the rear part, the rear looks younger, and the taillights show exquisite design style, which is very hard-core.

Coming into the Extreme Fox Alfa T5 car, the interior looks very domineering and soft. The steering wheel of the car is very in line with the interior style, using imitation leather material, and the shape is very fighting. Take a look at the central control, decorated with a 15.6-inch central control screen, which makes the interior style impressive and looks unique. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a concise dashboard and the shape takes the sports route. The car adopts imitation leather seats, which are wide and thick, and the overall comfort and wrapping are not bad.

Extreme Fox Alpha T5 matches the gearbox, with an acceleration time of 7.5s per 100 kilometers, and the power is completely OK for daily use.

Equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, it has rich functions and greatly improves its convenience.

I wonder if you are excited about this car introduced today? If you are going to buy a car, you might as well think about it.

Testing the water and grid sales in the future？ Shenlong company integration is imminent

　　At the end of March, PSA Philippe Varan quietly arrived in Beijing. The most important agenda of this trip was to participate in the board of directors of Shenlong Company and conduct final discussions on the integration of Dongfeng and Dongfeng.


　　According to sources, the integration of the two brands that have been rumored in the industry recently has been officially finalized at the board of directors. The Ministry of Commerce of Shenlong’s Dongfeng Citroen and Dongfeng Peugeot brands will be integrated into a unified Dongfeng Peugeot Citroen sales company (hereinafter referred to as the "sales company"). The current general manager of Dongfeng Citroen, Wei Wenqing, will serve as the head of the sales company and oversee the operation of the two brands. The sales part that is not involved in this integration may be moved in the next step. The news is expected to be officially announced on the eve.


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　　In fact, it was not the first time that the integration of Shenlong dual brands was proposed, but it was always difficult for Dongfeng and PSA to reach a consensus. With PSA’s global strategic adjustment, the "door" was opened for the substantive passage of the proposal…


　　Two into one


　　The current organizational structure of Shenlong Company is divided into Dongfeng Citroen Ministry of Commerce and Dongfeng Peugeot Ministry of Commerce under the top management of Shenlong Board of Directors. Under these two departments of Commerce, there are departments involved in procurement, research and development, sales, quality, planning, branding, production, and personnel.


　　It is understood that the integration of the two major ministries of commerce will involve personnel, administration, finance, parts procurement, after-sales services and many other fields, but the sales and marketing departments will still maintain relatively opposing operations. In the words of the above-mentioned people familiar with the matter, except for sales and marketing, all places that consumers cannot see will be integrated.Despite this, the sales and marketing departments will still be managed by the newly established sales company. If successful, this integration plan will be fully completed by the end of April 2012.



"Current General Manager of Dongfeng Citroen Wei Wenqing"


　　This will inevitably lead to a series of personnel changes. The most important of which is the adjustment of the two top executives of the current Ministry of Commerce.According to reports, Wei Wenqing, the current general manager of Dongfeng Citroen, will become the head of the sales company and oversee the operation of the two brands.Regarding the news that Lei Xin, general manager of Dongfeng Peugeot, will be transferred to the director of Shenlong Strategic Planning Department, the above-mentioned person denied that it is unlikely.Lei Xin is likely to be the Chinese executive for the planned Dongfeng joint venture.


　　In addition, on the Dongfeng Peugeot Ministry of Commerce will also move from Beijing to Shanghai rumors, we learned that the Dongfeng Peugeot Ministry of Commerce will not be relocated to Shanghai as a whole, sales and marketing departments will remain in Beijing, personnel, administration, finance and other functional areas of business will be relocated to Shanghai, in the future, the sales company will implement multi-site management.


　　After the completion of this integration, it means that the dual-brand independent operation model that has lasted for nearly a decade in Shenlong will become history.


　　Shenlong insiders revealed that this is a major event for Shenlong Company, so a "reorganization committee" was established within Shenlong to promote the integration. Members include: Sun Xiaodong, director of product planning and market strategy for Asia, PSA, Liu Weidong, deputy general manager of Dongfeng Company, Wei Wenqing, general manager of the Ministry of Commerce of Dongfeng Citroen, and Lei Xin, general manager of the Ministry of Commerce of Dongfeng Peugeot.


　　In fact, the integration of Dongfeng Citroen and Dongfeng Peugeot had already begun as early as 2009. When Tang Teng, the former deputy general manager of Dongfeng Peugeot, was transferred to the head of the strategic planning department of Shenlong Automobile, he also had a new identity, that is, the dual-brand marketing director. This is a new position that has never existed in Shenlong Automobile’s organizational structure.


　　The establishment of the dual-brand marketing director position is a signal, the above person said. Subsequently, before the original PSA China headquarters was relocated to Shanghai, the two brands’ parts and after-sales services systems began to be initially integrated. At present, the integration of parts and after-sales services systems has basically met expectations. After this series of events paved the way, Dongfeng Peugeot Citroen Sales Company has really raised the agenda.


　　"Left hand" hit "right hand"


　　The person said that the formation of Shenlong’s "dual-brand independent operation" model has its own unique background. As early as 1992, when PSA entered the joint venture with Dongfeng Motor Company in China, only Citroen was introduced. In 2002, Dongfeng Motor Company signed an expansion cooperation contract with France’s PSA Group, and the Peugeot brand was included in Shenlong’s command. The dual-brand operation model was also formed.


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　　At first, it was hoped that the two brands could have synergies and differentiated operations. PSA Global has always adhered to the structure of independent operation of Peugeot and Citroen for many years. Unfortunately, it backfired.


　　When talking about the products of Dongfeng Peugeot and Dongfeng Citroen, a senior product editor said that He, Citroen, and Yu are like twin brothers, whether it is product positioning or price range, they are direct competitors of each other.


　　Liu Weidong, deputy general manager of Dongfeng Motor Company, has also mentioned many times that Citroen and Peugeot share platforms and technologies, and there is not much difference in terms of accessories, after-sales maintenance, etc. Therefore, there is no need to set up two teams to operate.


　　The implementation of the dual-brand strategy for so many years has obviously not brought Shenlong the rewards it deserves. It is understood that PSA is the earliest international brand to enter the Chinese auto market after that. However, according to relevant statistics, from the implementation of the Shenlong dual-brand strategy in 2003 to 2010, the total sales volume of Shenlong in 7 years was 1.56 million vehicles, while Volkswagen’s joint venture in China, Shanghai Volkswagen, achieved sales of more than 1 million vehicles in 2010 alone. On the contrary, "left hand" plays "right hand", and the establishment of two sets of teams and two sets of personnel has caused a significant increase in operating costs.


PSA’s global strategy realigns behind the scenes


　　However, this situation is obviously not new today. According to people familiar with the matter, a global in-depth strategic adjustment of PSA has become the key to promoting the substantive integration of the two brands.


　　It is understood that PSA Group Global is rearranging the two major brands of Peugeot and Citroen through a series of restructurings, not only establishing two new positions of commercial operation director and international operation director of Peugeot and Citroen in Europe, but also two former executives in China. Additionally, a general manager is assigned to each European country market to be responsible for the business of Peugeot and Citroen, and to develop and manage the sales network.


　　In fact, PSA’s global integration is far from over, even beyond PSA itself. Recently, General Motors and PSA announced that they will form a long-term and large-scale global strategic alliance. The content of the alliance between the two parties is mainly focused on two aspects. First, the two sides share in the field of complete vehicle platforms, parts and modules. Second, the two sides will establish a joint venture global procurement enterprise to be responsible for the procurement of raw materials, parts and other products and services of the alliance. The joint venture global procurement enterprise will have an annual comprehensive procurement volume of 125 billion US dollars. In addition, the alliance will also lay the foundation for the two sides to explore cooperation in other fields.


　　 "Sharing resources and reducing costs are the keywords for PSA’s integration, whether it is restructuring the two brands or marrying GM," a PSA insider said. This idea also applies to the integration of the two brands under Shenlong.


　　Coincidentally, in the eyes of veteran automotive expert Zhang Zhiyong, Shenlong’s integration plan is very similar to the existing model of Shanghai GM. He believes that this is closely related to Sun Xiaodong, one of the four core members of Shenlong’s "reorganization committee". After all, the reform of Shanghai GM’s brand business unit was carried out by Sun Xiaodong.


　　Zhang Zhiyong said that Peugeot Citroen is more like two companies than two brands to the outside world. The disadvantage of this company brand system is that the overall operating cost of Shenlong is relatively high, and the cooperation between the two brands in business, procurement, communication, personnel and other aspects cannot form complementary advantages. Shanghai GM’s brand structure is obviously very different from Shenlong. Shanghai GM has three brands. Each brand was more in charge of marketing and marketing functions. However, the personnel, administration, and finance of the three brands were uniformly owned by Shanghai General. The characteristics of this system were to centralize power first, then decentralize power, first establish the leadership of Shanghai General, such as personnel, finance, etc., and then let each brand operate independently in terms of business policy, market positioning, and marketing communication. In comparison, the current Shenlong Company was more like a puppet head office.


　　However, many people in the industry still have reservations about how much the integration of a company’s internal functional structure that does not involve sales and marketing can enhance the market competitiveness of the two brands. It is worth noting that the sales part that is not involved in the integration of the two brands may be moved in the next step. Shenlong Automobile will try to set up some 3S stores and 2S stores in the third- and fourth-tier markets to connect the two brands for sales.


　　In fact, similar thinking has also appeared in the channel reform, which is called channel coordination internally. That is, for the third and fourth lines, the models of the three independent series of Dongfeng, Dongfeng Liuqi and Zhengzhou Dongfeng brands will be sold in the same exhibition hall. In April and May this year, collaborative investment promotion will be carried out. At present, the coordination store has launched three franchise stores in Hunan Xiangtan, Fujian Longyan and Jilin Xinhui, which are blank in the network. It is also reported that SAIC has also begun to try to sell online with MG in some areas where sales are not good.


　　An industry insider believes that the number of 4S stores in China is unique in the world. At present, when the market has bid farewell to the previous rapid growth, some brand manufacturers and distributors are a little overwhelmed by the huge operating costs of 4S stores. When the operating conditions are not enough to support the basic survival of 4S stores, for brands belonging to the same company, online sales can be a response.


　　However, the strategy is still in the exploration stage. Perhaps, the integration of Shenlong Company is not over. (Text/Li Lin)


　　Read more:


　　Rumor has it that Dongfeng Peugeot and Dongfeng Citroen will be integrated within the year
　　//www.autohome.com.cn/news/201202/300453.html


　　Shenlong Auto’s 5-year plan will launch a variety of new models
　　//www.autohome.com.cn/news/201104/188638.html


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Feng Xiaogang and Jackie Chan were elected vice chairpeople of the China Film Association

　　China Broadcasting Network Beijing December 30th news, according to the website of the China Film Association, on the afternoon of December 27th, the Eighth National Congress of the China Film Association voted to elect the new chairperson and vice chairperson. Director Li Qiankuan, who has directed many classic films such as "The Founding Ceremony", was elected as the eighth chairperson of the film association, while Feng Xiaogang and Jackie Chan were elected as vice chairpeople.


　　10 Hong Kong filmmakers join the film association


　　The Eighth National Congress of the China Film Association opened in Beijing on December 26. The conference brought together 349 delegates from all over the country, including 13 delegates from Hong Kong and Macao Special Administrative Regions, to represent the vast majority of film workers across the country to discuss the development plan of Chinese film and study and determine the tasks of the Film Association for the next five years.


　　The 10 Hong Kong filmmakers who joined the China Film Association this time include Jackie Chan, Andy Lau, Chen Kexin, Chen Ka Shang, Er Dongsheng, Xu Xiaoming, Hong Kong Film Producers Association Chairperson Hong Zuxing, Emperor Film International Co., Ltd. Chief Executive Officer Li Yabo, Universal Asia Film Group Senior Executive Zhuang Cheng, and Yindu Agency Chairperson Song Dai.


　　Feng Xiaogang Jackie Chan served as Vice Chairperson


　　On December 27, the conference voted for the new chairperson and vice-chairperson candidates. Li Qiankuan, a director who has directed many classic films such as "The Founding Ceremony", was elected as the eighth chairperson of the Film Association. Li Qiankuan is a native of Penglai, Shandong Province, born in Dalian in 1941. He graduated from the Fine Arts Department of Beijing Film Academy in 1964 and served as an artist at Changchun Film Studio. He was transferred to director in 1976. Since 1981, he has co-directed a series of important films such as "General Saber", "Fugitive", "The Founding Ceremony", "After the Decisive Battle", "Chongqing Negotiation", "The July 7th Incident" and "Red Hijab". In particular, his famous work "The Founding Ceremony" has re-created a generation of historical figures on the screen, returning the images of Mao Zedong and Chiang Kai-shek to their historical faces. He has successively won the "Golden Rooster", "Hundred Flowers" and the Ministry of Radio, Television and Television Outstanding Film Awards, and set box office records in both mainland China and Hong Kong. Li Qiankuan’s films focus on major revolutionary themes, and his works have a prominent epic style and rich historical scenes. At the same time, he is also quite skilled in shaping characters. This time, he succeeded director Wu Yigong as the eighth chairperson of the Film Association.


　　Among the list of vice chairpeople, Feng Xiaogang and Jackie Chan are the most eye-catching. Previously, Feng Xiaogang served as a director of the seventh board of directors of the film association, and Jackie Chan was the first Hong Kong and Macao filmmakers to join the film association and served as vice chairpeople. In addition, Kang Jianmin, director of the State Film Administration Tong Gang, actors Pan Hong, Li Xuejian, Xi Meijuan, etc. were all vice chairpeople of the film association in the last term and were re-elected this time. There are ten vice chairpeople this year, one more than the previous term. In addition to the above seven people, there are Zhang Huijun, director of the Beijing Film Academy, screenwriter Li Pingfen, and director Yin Li.


　　At the meeting on December 27, a new term of directors was also voted for. Among them, Zhang Hanyu, Zhang Fengyi, Jia Zhangke, Li Bingbing and other filmmakers were elected as the new term of directors.


　　The China Film Association was established on July 26, 1949. It is a people’s organization composed of filmmakers of all ethnic groups in China. It founded famous film festivals such as the Chinese Film Golden Rooster Award and the China Golden Rooster Hundred Flowers Film Festival. Yang Hansheng, **, Xia Yan, Xie Jin, Xie Tieli and others have served as chairpeople of the association. The association elects a new chairperson every five years.

Editor in charge: Liu Li

Deep integration, two-way empowering – Meizhou Island deeply cultivates Mazu cultural resources to create high-quality merchandise products to help cultural tourism development

Mazu merchandise products appeared at the 17th China (Putian) Straits Art Fair.

The merchandise specially designed by Taiwan compatriots for the Mazu patrol safety event was very popular.

　　All media reporter, Chen Peida, correspondent, Xu Shuangping, text/picture

　　With the change of people’s travel habits and tourism concepts, merchandise products with local characteristics are very popular. Meizhou Island has launched unique cultural and creative products around Mazu Culture Super IP, created a new scene of cultural tourism consumption, enriched the new connotation of global tourism, and made merchandise a carrier of living inheritance of intangible cultural heritage, a breakthrough point for enhancing cross-strait exchanges, and an engine for empowering cultural tourism development.

　　Yi embroidery of Mazu patterns, dolls of Mazu images, T-shirts of Mazu elements… At the 17th China (Putian) Strait Art Fair held recently, the outstanding works of the 2023 "Mazu Cup" merchandise design competition and various Mazu merchandise products were showcased, attracting everyone’s attention and widely praised by all walks of life.

　　This is Meizhou Island Mazu merchandise products for 7 consecutive years at the Expo, has become a major attraction, a highlight of the Expo.

　　In recent years, Meizhou Island has actively excavated the connotation of Mazu culture, expanded the expression of merchandise products, accelerated the Mazu-themed merchandise products to meet the "tide", iterative upgrades, and break the "circle", so that Mazu merchandise products not only inherit Mazu culture, but also drive consumption enthusiasm, and better empower the high-quality development of the cultural tourism industry.

　　Join hands for integrated development

　　This year’s China (Putian) Straits Art Fair has a special Mazu Pavilion at the main venue of the Putian Arts and Crafts City Exhibition Center, which is the first time in the history of the fair.

　　Entering the Mazu Pavilion, large to Mazu statues, small to daily necessities such as change bags, keychains, mobile phone cases, and various pendants and ornaments, all kinds of Mazu merchandise products in the exhibition area are designed with novel and creative ideas. Fashion and classical collide here, creating brilliant sparks, showing the unique charm of Mazu culture.

　　Nearly 200 pieces of fine arts and crafts and merchandise products by more than a dozen arts and crafts masters are on display, showing the unique craftsmanship of Putian and showing the charm of Mazu culture. The exhibition hall is also carefully arranged with ceramics, jade, wood carving, gold and silver, nine treasure casting and carving, clothing, salt carving, seal carving, Chinese painting and other exhibition areas, which are cleverly integrated with Mazu culture and bring a visual feast to the audience.

　　In recent years, the Meizhou Island Management Committee has actively carried out merchandise product development in combination with Mazu culture, established Meizhou Island Tourism Service Company, focusing on themes such as "Come to Meizhou for vacation, bring home safely", "Mazu Holy Land, Beautiful Meizhou", and the World Mazu Culture Forum. Integrating elements such as Mazu culture, folk customs, and marine culture, it has designed and developed five categories: food taste, painting life, treasure beauty, petal incense, and sea charm. Since the launch of merchandise work in 2015, the cooperation model of "independent + cooperation", the research and development model of "internal + introduction", and the sales model of "online + offline" and "retail + group buying" have achieved certain results. In the past 10 years, the total number of designed products has reached more than 1,100.

　　The company adheres to the concept of "promoting products first and promoting brands", actively organizes and participates in various exhibitions, promotions, and merchandise competitions, vigorously promotes Mazu series merchandise products, and wins many awards. Among them, Mazu silk people and other 4 products won the title of "Fujian Good Li" 100 Best Works, and won the Best Creative Product Award of the 9th Western China Cultural Industry Expo; Mazu silk people also won the city’s "Top Ten Tourism Goods", and Mazu Bless Notebook and other 5 products won the city’s "Exquisite Tourism Goods".

　　Meizhou Island not only actively explores the connotation of Mazu culture internally, but also actively expands the expression of merchandise products externally. In the Mazu merchandise exhibition hall, a series of joint merchandise products such as Chuxiong Yi Embroidery, Dehua Ceramics, and Silver Jewelry are displayed. Among them, several Mazu merchandise products made by Yi embroidery skills attract special attention. Chuxiong Yi Autonomous Prefecture Yi Embroidery, as an invited work outside the province, "Meet Chuxiong – Traditional Pattern Series" "Green Feather Wizard – Green Peacock Pattern Series" "Fulai Yungo – Intangible Cultural Heritage Joint Series" theme Yi embroidery products made a wonderful appearance at the exhibition. Chuxiong Yi embroidery is a dazzling and wonderful flower in the colorful national cultural treasure house of Chuxiong Prefecture. It is famous at home and abroad for its exquisite composition, bold color scheme, flexible techniques, unique craftsmanship and different styles. It can be called "art at the fingertips". In November 2014, Yi clothing with Yi embroidery as the main expression method was included in the fourth batch of national intangible cultural heritage with the approval of the State Council.

　　Mountains and seas are in love, walking hand in hand. The two intangible cultural heritage projects are the essence of national culture accumulated by the Chinese nation over thousands of years. When "Chuxiong Yi Embroidery" met "Mazu Culture", the cooperation fields between the two places continued to expand and the cooperation projects continued to increase, forming a vivid situation of "mountains and seas join hands, the two places walk together, government and enterprise cooperation, and the future is promising".

　　Enhance cross-strait exchanges

　　Mazu culture, as a common folk belief of the people in Taiwan, integrates it into merchandise products, highlights its own cultural characteristics and shows its unique charm. With the release of the "Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting Fujian to Explore a New Road for the Integrated Development of the Two Straits and Build a Demonstration Zone for the Integrated Development of the Two Straits", cross-strait merchandise industry exchanges will also see great development.

　　In the 2023 cross-strait compatriots escorting Meizhou Mazu Golden Body Tour Putian held not long ago, the cross-strait merchandise market was held simultaneously in Beigao Town Gold Jewelry Cultural Center, China Mazu Cultural Exchange Association, Municipal Sports Center and other places, and a series of Mazu-themed merchandise products were widely loved in the patrol activities.

　　Huang Shenghong, from Tainan, Taiwan, has been living on the mainland for more than 20 years. Five years ago, he started to design and develop Mazu merchandise products in Baishatun, Taiwan. He has frequent contact with the Mazu Ancestral Temple in Meizhou, learning from each other in the development, design and promotion of merchandise products. For this Mazu Golden Body Tour to Putian, Huang Shenghong specially designed a handbag of "Meizhou Mazu Tour". "The admiration and love for Mazu on both sides of the strait are the same. In the future, we will continue to design more merchandise products of Mazu culture to promote and promote Mazu culture," Huang Shenghong said.

　　Mazu culture is one of the important links connecting people on both sides of the strait. Through Mazu merchandise works, people on both sides of the strait can further deepen their understanding and understanding of Mazu culture, and promote cross-strait cultural exchanges and folk interactions. The development of Mazu merchandise works has also brought new opportunities for cross-strait exchanges. Tourism, handicrafts, food and other products derived from Mazu culture are favored by people on both sides of the strait. The development and sales of these merchandise products not only drive the development of the local economy, but also provide opportunities for cooperation between enterprises on both sides of the strait. Many Taiwanese enterprises have integrated Mazu cultural elements into product design, and Mazu merchandise works have become an important bridge connecting enterprises on both sides of the strait.

　　Living inheritance intangible cultural heritage

　　Mazu culture is a treasure of China’s excellent traditional culture. It has been passed down for thousands of years and has been new for a long time. It embodies the core ideas, humanistic spirit and fine virtues of Chinese traditional culture. How can this "world intangible cultural heritage" blow up the "national tide" and attract young people? Meizhou Island cooperates with universities and other universities to make Mazu culture "alive" and Mazu merchandise "tide".

　　In May this year, the 2023 "Mazu Cup" merchandise product design competition jointly organized by the Fujian Provincial Department of Industry and Information Technology, the Communication University of China, and the Putian Municipal People’s Government, and jointly organized by Putian University, the Putian Municipal Bureau of Industry and Information Technology, the Meizhou Island National Tourism Resort Management Committee, and the Advertising School of the Communication University of China was launched at Putian University. The competition, with the theme of "Fujian Mazu · Fuyou Four Seas", focused on crafts, incense culture, merchandise food packaging, Meizhou women’s clothing, luggage, gold, silver and copper jewelry, and digital products, to solicit outstanding merchandise designs that can be implemented and promoted globally. All kinds of Chinese and foreign enterprises, professional institutions, school teachers and students, designers, admirers of Mazu, and enterprises in the development and transformation of products in the middle and lower reaches of the industrial chain actively participate in the design, research and development, and production, presenting the effect of "government-enterprise-school" multi-party linkage.

　　Yu Minghua, a professor at the Mazu Cultural Research Institute of Putian University, said that to promote the development of Mazu culture, it is necessary to accelerate the development of key industries such as arts and crafts, food, and emerging industrial materials, build a modern industrial system with high-quality development, create a unique Mazu logo through merchandise products, and enhance the success of related products in the global market.

　　In recent years, Meizhou Island has been based on the concept of "culture +", implemented innovation-driven, highlighted new highlights and displayed new characteristics. Using the concept of "culture + tourism" and "culture + creativity", and taking Mazu culture as the research and development foundation, it fully integrates island tourism and Mazu culture. The positioning of merchandise products has changed from the original "flowering everywhere" to "moon, bright and sparse", focusing on the research and development of core products and elite products, and creating a "must-bring" to Meizhou. At the same time, relying on a multi-faceted publicity platform, it will fully display the cultural and creative products of Meizhou Island and Mazu Ping An Gift to enhance brand influence.

　　The relevant person in charge of the Meizhou Island Management Committee said that it will give full play to the spirit of Mazu "Lide, Do Good, Great Love" and Mazu’s humanistic charm deeply rooted in the hearts of the people, deeply study the essence of Mazu culture, excavate the unique customs and folk feelings of Meizhou, integrate the characteristics of marine culture, and upgrade the merchandise products to a new level.

　

Aauto Quicker is a women’s group, Tik Tok is a variety show, and what are the ＂tricks＂ for short videos that cross the border？

The arrival of Q3 means that the year 2020 is half over.

In July, when the screen was full of excitement, two short video platforms, Tik Tok and Aauto Quicker, also launched a new round of "attack" plan for the film and television industry: Aauto Quicker directly announced the seven-person group "KSGirls" and took a step of "becoming an idol"; Tik Tok continued to engage in variety shows, and went online to hold hands with singer Hu Haiquan’s program "HI! Springs listen to me "…

What are the new ideas and new ways of playing behind these frequent "cross-border" behaviors?

“show you the world

I appreciate it with you.

Watch flower of life bloom freely.

There is always a light that will illuminate the road ahead.

There is always some love worth watching with enthusiasm.

The world is very big. Go ahead with the wind.

Every dream has its own unique magnetic field. "

On July 5th, one day after the formation of "Creation Camp 2020" and "Hard Candy Girl 303", Aauto Quicker Film and Television officially announced its female group "KSGirls". Interestingly, Aauto Quicker’s women’s team did not have the usual group-forming links such as voting and public performance, but directly announced the "C debut" and released the first female team MV of Colorful Vision.

KSGirls is composed of seven girls, including Cai Bing, a dance blogger on the platform of Aauto Quicker, Chen Chunyu, a dance master, Huoxianmei, a popular anchor who changed from a game to entertainment, Chen Doby, a beautiful girl musician, He Yating, a popular cover blogger, etc. They are fast-paced online celebrity creators, among whom Chen Doby and Huoxianmei Aauto Quicker have more than 10 million fans.

This year, it is the "year of playing" in the women’s team draft: In March, iQiyi’s "Youth has You 2" made programs such as "reader" and "Wow" quickly out of the circle; In May, Tencent Video’s "Creation Camp 2020" launched the women’s group combination of "Hard Sugar Girl 303"; In June, Mango TV’s "30+" women’s group "Braving the Wind and Waves", with stocks and hardcore sisters Qi Fei …

On the one hand, idol talent shows frequently issue innovative declarations of "not defining women’s groups", and on the other hand, short video platforms touch idol tracks for the first time. On the crowded track of women’s team and draft, the quiet joining of short video platform is just like the subtle "throbbing" mood of TV people when the video platform just launched the online draft program. At present, it is not clear how KSGirls will take the idol road after forming a group, and what supporting women’s group performing activities with short video features will be held. However, these online celebrity girls who are from Aauto Quicker and have different specialties and bring their own fans may find new ways to develop women’s groups outside the reality show.

Regardless of whether KSGirls operates successfully or not, for Aauto Quicker, this is a good marketing action to reshape the brand image. According to Aauto Quicker Film and Television, within 24 hours of announcing the debut of the Aauto Quicker Women’s Team, tens of thousands of female users in Aauto Quicker released videos, announcing that they were "Aauto Quicker girls", with the declaration logo…… of # Aauto Quicker girls are in position C # … In the first MV of the women’s team "Colorful Vision", the poster copy of "Open a Aauto Quicker, everyone will debut" also made the Aauto Quicker Women’s Team more like a marketing direction aimed at "pulling new things".

It can be said that it has always been the direction of Aauto Quicker’s efforts to wash away the stereotype of "rustic flavor" and "sprint" to first-tier cities. Previously, after the publicity video "Back Waves" of bilibili Youth Day was overturned due to "lack of insight", Aauto Quicker released the video "Seeing" jointly with Ollie for uncle on the ninth anniversary, but it was an excellent case of "emotional touch".

"Some people say that only by looking at the world with prejudice can we have a way of looking at the world; You don’t need to presuppose any way to look at the world … "Seeing MV takes" being your own hero "and" the power of seeing "as its themes, which makes Aauto Quicker’s" old irons "bravely expose themselves. The content depicts many aspects of life, and the copy is simple and moving, which is in line with Aauto Quicker’s positioning and highlights the product attributes of the short video" Seeing Life ".

Recently, Aauto Quicker’s dynamics in the film and television track are far more than these: In May, the cinema film "Empty Nest" was launched in Aauto Quicker film and television, and the number of hits exceeded 16 million that night; At the same time, Aauto Quicker announced his participation in the production of the road film "He is My Brother" and the video call for papers for the joint film "Fighting over the tears of the Buddha’s Sage" in Aauto Quicker. Behind these actions, people are inevitably reminded that in September 2019, Aauto Quicker changed its business scope and added "film distribution and film production", and in December, it added "performance broker".

Long video is the only way for short video platform Aauto Quicker.

"The blue sky in the Milky Way.

There is a small white boat.

There is a osmanthus tree on the boat.

The white rabbit is playing. "

On July 4th, the singer Hu Haiquan held the guitar and sang the song "Little White Boat" which was recently ignited from the suspense drama "Hidden Corner", and cooperated with the band members to sing the classic song "The Most Beautiful" of Yu Quan …

This is Tik Tok’s recently launched custom music comprehensive "HI! Listen to me, the program created an online LiveShow on the short video platform. Formally, the program takes the personalized LiveShow of professional musicians as an incision, and invites different musicians as guests: in the first program, not only Guo Congming, a young singer with 42 million fans in Tik Tok and a Tik Tok talent, was invited, but also Liu Sihan, the singer of the song "Let the Rain Continue to Underground".

Compared with the music variety in the form of long video, this kind of music ensemble with the characteristics of high interactivity and timeliness of short video has obvious difference-relatively speaking, the music programs of network ensemble and electric ensemble are richer and more exquisite in sound effect, stage and program setting, but it also brings a sense of distance to the audience; The variety of short video platform is relatively "simple" in form and content, but it has the advantages of "small screen, live broadcast, barrage, gift" and so on.

Since the beginning of this year, Tik Tok’s attempt at variety shows can be described as tireless. During Q1 and Q2, Tik Tok, who is aiming at "house economy", quickly "dried up" in the variety section, and launched a series of entertainment programs, such as music DOULive, comedy DOU package and so on. Previously, Tik Tok also launched a series of star micro-variety shows, such as Return to Zero and Mr. Moxi, which cooperated with LAY and Leo. In addition, it also launched the "Star PD Plan" to jointly create online IP with stars. It can be said that for the layout of the entertainment track, Tik Tok’s characteristics are "famous guests+high publicity+huge flow", and combined with the characteristics of the platform to promote Tik Tok’s talent, under the "heavy money" to try the integrated development model of PGC and UGC.

Of course, Aauto Quicker is engaged in women’s idol, and Tik Tok is not idle. On June 5th, Tik Tok announced the launch of "Trainees, please start broadcasting" jointly with the four major head brokerage companies. Tik Tok Star Anchor Co-training Program ",it is reported that Tik Tok will invest 4 billion yuan to support the contestants in the event, aiming at supporting more high-quality talent anchors in music and dance.

As the growth of short video users slows down and the dividends peak, the business segments such as live broadcast between platforms, short video and advertising continue to "compete with each other", and the boundaries between long and short videos are increasingly blurred, which will inevitably make the giants’ eyes shift to other tracks. In the era of great entertainment, no matter which track the product is placed on, in the final analysis, it is the user’s time that is robbed.

The ecological changes in the entertainment market this year seem to be more intense.

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Rotating editor: Yi Wu

Author: Siberia

Editor: Bitter wine

(Some pictures are from the Internet)