标签： 西安耍耍论坛

38 years, guarding Yunnan golden monkey

　　Zhong Tai (third from left) and the rangers are having dinner during the field patrol.
　　Photo by Yu Fengqin (People’s Vision)

　　Not long ago, Zhong Tai, deputy director of the Management and Protection Bureau of Yunnan Baima Snow Mountain National Nature Reserve, retired. He was recruited into the reserve at the age of 17 and worked in nature conservation for 38 years in the snowy plateau.

　　Yunnan snub-nosed monkey with pink lips and big eyes is a national first-class protected wild animal. In the past 25 years, Yunnan golden monkey has increased from 1000 to 1500 in 13 populations to more than 3300 in 23 populations, of which about 60% live in Baima Snow Mountain National Nature Reserve.

　　Travel around the mountains looking for monkeys.

　　"He can’t stay in the office. He runs to the mountains whenever he has time." Changlong Xinhua, the resource protection section of the Protected Area Management and Protection Bureau, said.

　　In 1983, Baima Snow Mountain Provincial Nature Reserve was established, and one of its original intentions was to protect Yunnan golden monkey. But at that time, no one in the reserve had seen Yunnan golden monkey, and the research could only be carried out according to the skin and skeleton. In the same year, Zhong Tai, a Tibetan youth who graduated from junior high school, was recruited into the reserve. Born in the rural area of Foshan Township, Deqin County, Yunnan Province, he told reporters: "My hometown Bamei Village is beautiful, and there is a group of Yunnan golden monkeys there."

　　Zhong Tai was assigned to Yeri Protection Station in Benzilan Town, Deqin County. When he got off the highway, he had to drive mules and horses with supplies for three days to get there. At that time, there was no office space in the protection station, and four staff members, including Zhong Tai, needed to ram the earth wall to build it themselves. At that time, there was no electricity in Yeri Village, and the firewood burned in winter had to be picked up in the back mountain. The reporter saw on the winding mountain road that the protection station in that year stood in a deep mountain valley, and the mountain where firewood was picked up was hundreds of meters vertically. The mountain was steep and it was very difficult to climb by hand.

　　It is more difficult to find monkeys. Yunnan golden monkey mainly inhabits forests above 3000 meters above sea level. A group of monkeys has a territory of dozens of square kilometers. Even if they are occasionally seen on the plateau with deep valleys and cliffs, they will disappear without a trace in an instant.

　　Since 1985, 10 people have been transferred from the reserve to carry out field research with experts such as Bai Shouchang from Kunming Institute of Zoology, Chinese Academy of Sciences. They walked in the mountains for ten days with many items that survived in the wild on their backs. On rainy days, the mountains are foggy and the visibility is only a few meters. They can only sleep under trees and rocks. And it is difficult to trudge long distances on the mountain at an altitude of about 4000 meters, panting and stepping …

　　In the past few years, although a lot has been paid, the Yunnan golden monkey is still hard to find, and everyone has quit one after another, but Zhong Tai has been silently sticking to it. In June 1985, he first observed the wild Yunnan golden monkey group at close range. At that time, under the guidance of an old hunter, Zhong Tai searched for monkeys alone and became the first staff member in the reserve to see Yunnan golden monkey. He followed it for five days and nights. Later, he sorted out the observed life habits of Yunnan golden monkey population and published a paper on the behavior habits of Yunnan golden monkey in combination with the research of researchers.

　　The long and narrow area from Mangkang County in Tibet to Yunlong County in Yunnan Province in the north is the activity range of Yunnan golden monkey, and it is also a hot spot of global biodiversity. Zhong Taihe, together with his colleague Xiao Lin, followed Long Yongcheng and other researchers from Kunming Institute of Zoology, Chinese Academy of Sciences, and traveled around 20,000 square kilometers of forests in the north of western Yunnan, and found more and more Yunnan golden monkeys, laying the foundation for the protection and research of Yunnan golden monkeys.

　　Six Jin, a retired employee of Lisu nationality in Benzilan Management Office of Management and Protection Bureau, told a reporter about an experience. In October, 2008, in order to make Wuyapuya population, a Yunnan golden monkey population that has been moving northward and overflowing the reserve, "go home", Zhong Tai and a dozen people tried their best to "persuade" the monkeys in the mountains. He and Liu Jin lost their way in the mountains, looking for monkeys, and Liu Jin also lost their equipment: tents, cookers, dry food and water were all gone! The night was steep in the black hills. After meeting by the light of a lighter, the two men spent a day in the mountains exhausted. Six pounds nearly fainted, and Zhong Tai pulled him over the mountain ridge and was finally rescued. "At that time, there was a serious shortage of water. Opening your mouth would make you thirsty. Closing it and opening it again would tear your lips. We were speechless. It was Director Zhong who saved my life." Six pounds said.

　　Explore the community condominium model

　　Mao Wei, deputy director of the reserve management and protection bureau, said that before, the protection of Yunnan golden monkey faced two key problems: one was to prevent poaching, and the other was to help villagers in and around the reserve develop their economy and reduce resource dependence and environmental damage on Baima Snow Mountain. He introduced that in that year, more than 70,000 people lived on the resources of the reserve, including firewood, building materials and land for agriculture and animal husbandry. In addition, the protected area has an area of more than 280,000 hectares, and there is not enough manpower to rely on more than 130 cadres and workers of the Management and Protection Bureau.

　　In the crisp autumn, the reporter came to the Shusong Village Committee of Benzilan Town to connect with the water pile group, but saw farmers scattered all over the mountains and valleys. The 53-year-old villager Zha Shiding was embarrassed to mention the past. He said that in the past, charcoal was burned and sold in the village. After the natural forest was banned, the villagers secretly cut wood and transported it out with tractors to sell it to nearby brick factories.

　　In the eighties and nineties of last century, the surrounding villagers began to pick up pine mushrooms and sell them for money. Tongdui Shuiren also thought it was faster to cut wood and sell them for money. In order to solve the problem, Zhong Tai began to explore the road of "community condominium". He chose Tongdui water as a demonstration, "gnawing at the hardest bones", specially took people to station in the village and held a villagers’ meeting for 7 days to ask everyone’s thoughts. The villagers talked about the difficulty of draught and the lack of mountains. With the help of project funds, Zhong Tai led the villagers to divert water and build terraces. "Director Zhong’s farm work is no worse than that of the villagers, and something will be discussed with us." Mr. Zha Shiding said, "The difficulties in the village have been solved. The villagers have stopped cutting wood and planted a forest spontaneously, and they take turns to patrol the mountains voluntarily every year."

　　Zhong Tai began to explore "community condominium" in 1999. For more than 20 years, he has always regarded it as his duty to help local people get rid of poverty and become rich. Under his influence, the eldest son Nimali also entered the reserve to work, and now he is the director of the management office of Benzilan. Nima told reporters here: "My father’s generation can bear hardships and have a good relationship with the people in the community. Now many ordinary people see me and call me’ Zhong Tai’s son’."

　　Form an important scientific research platform

　　After years of protection and research work, Zhong Tai has become a forestry engineer and an expert in the research and protection of Yunnan golden monkey, and has published more than 10 articles in domestic and foreign journals. This is not only due to his long-term field patrol experience, but also related to his exchanges and cooperation with scientific researchers and rich management practice.

　　In November, 1991, a snow mountain observation camp was established here. Scholars conducted a three-year field study of Yunnan golden monkey. Zhong Tai, Xiao Lin, Long Yongcheng and the guide Pei Chu formed a team, and the camp was built on a mountain at an altitude of 4,300 meters.

　　How did you persist at that time? Zhong Tai told reporters: "One is young, and the other is always thinking about learning more knowledge." Moved by his sincerity and eagerness to learn, with the help of experts such as Yang Yuming of Southwest Forestry College at that time, in July 2000, Zhong Tai finished college majoring in resource management in Southwest Forestry College Nature Reserve, and the credits of this course were not bad.

　　In 2008, Zhong Tai was transferred to the director of Weixi Branch of the Management and Protection Bureau to take over the management and protection of the Yunnan golden monkey Xiangguqing display population-at that time, the health of monkeys deteriorated and experts from all walks of life were at a loss. Zhong Tai asked the local Lisu villagers how to treat diarrhea in domestic animals, and he and his colleagues found a way to treat Yunnan golden monkey with sumac seeds and pumpkin seeds, and patiently guided Yunnan golden monkey to eat eggs to supplement nutrition, which expanded the range of monkey activities and showed that the population was becoming more and more prosperous. Since the beginning of this year, 11 little monkeys have been born in this population.

　　In the Xiangguqing villagers’ group in Tacheng Town, Weixi Lisu Autonomous County, the ranger who was in charge of caring for and displaying the monkeys told the reporter: At that time, Zhongtai ate and lived in Xiangguqing, and he also distributed the monkeys to specific rangers to take care of them, and the responsibility lay with people. Rangers have been with Yunnan golden monkeys for a long time and can name each monkey. Showing monkeys in Xiangguqing has become an important platform for the scientific research of Yunnan golden monkey in China, and many researchers from scientific research institutions and universities will come here to work.

　　Zhongtai’s 38-year protection experience also witnessed the construction process of a relatively complete protection system from scratch. At present, the protection system of Yunnan golden monkey in Baima Snow Mountain National Nature Reserve has three parts: resource management and protection, scientific research and helping community villagers develop.

　　In 2013, Zhong Tai was named the eighth national "Civil Servant Satisfied by the People". In 2015, when he learned that he was nominated for a wildlife protection award, he gave the opportunity to Yu Jianhua, a local farmer who used to hunt and now protects monkeys. In Baima Snow Mountain National Nature Reserve, colleagues and villagers sincerely respect Zhong Tai. Speaking of her husband, Zhong Tai’s wife said: "He has so many people in the reserve who are respectful and willing to listen quietly when he speaks. We are satisfied."



　　People’s Daily (14th edition, November 01, 2021)

Revealed! Mazda EZ-6 internal invoice leaked, guess come true 18-240,000!

Recently, a car purchase invoice about Changan Mazda’s first new energy model EZ-6 was exposed on the Internet, which quickly attracted widespread attention inside and outside the industry. The invoice shows that the EZ-6 pure electric BEV model is priced at 221,800 yuan. This price news instantly detonated the discussion of the entire automotive industry. At this time node, the exposure of new car price information, whether true or false, has brought huge fluctuations and expectations to the market.

First, let’s delve into the authenticity of this car purchase invoice. The invoice was issued on August 16, more than a month ahead of the pre-sale time. For a joint venture such as Changan Mazda, it is not inconceivable to agree on the price two months in advance. There is a complete time advancement process within the car company, which usually requires joint decision-making between China and Japan, especially for the pre-sale preparation stage before the new car is launched.

Although sensitive information such as the invoice code has been coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a forgery. Combined with the long-term exposure of information and market laws, the possibility of internal outflow of this invoice is very high. It is inferred that the 221,800 yuan on the invoice is very likely to be the true selling price of EZ-6.

In fact, since the EZ-6 made its debut at the Beijing Auto Show in 2024, it has quickly become the hottest car in the joint venture new energy field. There are two reasons for such high attention: one is the futuristic design, which makes it unique in the joint venture new energy vehicle camp; second, the EZ-6 is currently the only model in the joint venture B-class car market that offers the option of extended range power, filling the gap in this level of the market. Unlike the endurance anxiety of pure electric vehicles, extended range power provides drivers with a longer range, and to some extent alleviates the problem caused by the lack of popularity of charging piles.

In terms of product configuration, the EZ-6 has a more prominent performance. The body dimensions are 4921/1890/1485mm in length, width and height, and the wheelbase reaches 2895mm, which meets the wide space that a B-class car should have. The design adopts the popular frameless door and hatchback design. Although the appearance highlights the characteristics of new energy, the design of the rear through tail lights and the four round barrel lights on both sides can still feel the strong Mazda classic elements.

From the power configuration point of view, the EZ-6 provides both pure electric and extended range power forms, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version also uses a 1.5-liter engine as a range extender, and the power parameters are also 190kW. In terms of battery life, pure electric models can reach 480km and 600km, while the extended range version can last more than 1300km on a single charge plus a tank of fuel, which undoubtedly provides greater convenience for users.

In terms of intelligent configuration, the EZ-6 has also made great efforts. Equipped with the Qualcomm Snapdragon third-generation 8155 chip, it provides a 14.6-inch floating central control screen and a full LCD instrument panel. With AR-HUD head-up display, intelligent adaptive cruise control, lane keeping assistance, automatic parking and other functions, it makes driving more convenient and safer. At the same time, the rare Sony audio, 64-color ambient lights, and zero-gravity seats in the same level further enhance the luxury and comfort in the car.

It is not difficult to see from the above information that the EZ-6 is far ahead of the joint venture models of the same level in terms of configuration alone. Compared with other joint venture pure electric intermediate cars on the market, the price of the EZ-6 is 221,800 yuan, which is quite reasonable. Take Tesla, for example, their prices are around 300,000 yuan, while the starting price of the Volkswagen ID.7 is also as high as 227,700 yuan. In contrast, as a joint venture pure electric intermediate car, the EZ-6 has obvious advantages in price and configuration.

According to Mazda’s past pricing strategy, the final price of the EZ-6 is expected to fall between 18-240,000 yuan. If the pre-sale stage brings some attractive policies, then the joint venture new energy models on the market will face tremendous competitive pressure. The pre-sale date is set for September 28, and the official listing will be at the end of October. All the mysteries will be revealed soon.

In this increasingly competitive new energy vehicle market, whether the Changan Mazda EZ-6 can stand out with its excellent configuration and reasonable price depends on the actual feedback from the market. You may wish to pay attention to the next series of new car release information, maybe the EZ-6 will become the best choice for your next car.

Readers are welcome to discuss the pricing and configuration of the EZ-6 in the comment section, and let’s look forward to the official launch of this blockbuster new car.

Wanda sells Shanghai Wanda Hotel Investment Company

Tianyancha App shows that recently, Shanghai Wanda Hotel Investment Co., Ltd. has undergone a number of industrial and commercial changes. The former wholly-owned shareholder Dalian Wanda Commercial Management Group joint stock company withdrew, and Beijing Yinglang Commercial Management Co., Ltd. was newly added as a wholly-owned shareholder. The legal representative of the company was changed from Zhang Jing to Zhao Yong. It is worth mentioning that a few days ago, the company increased its capital by about 1.33 billion yuan in debt, and its registered capital increased to about 1.38 billion yuan. Shanghai Wanda Hotel Investment Co., Ltd. was established in October 2012, and its business scope includes various engineering and construction activities, tobacco product retail, food management, asset management, and hotel management.

Muma participates in Snow Mountain Music Festival： Don’t talk about rock and roll, just talk about good music (Figure)






　　　　Muma







　　　　Muma &Third party



　　On August 25th, 2007, the Yunnan rock band Yao, who was invited to participate in the 2007 Lijiang Snow Mountain Music Festival (blog), released an open letter to quit the festival, which triggered a discussion on whether rock should be mainstreamed. Subsequently, the newly formed "Muma &Third party" by the famous rock artist blog became the last band to participate in the 2007 Lijiang Snow Mountain Music Festival. At the same time, Muma’s solo debut album "Velvet Road" will be officially released this fall. The reporter conducted an exclusive interview with Muma himself on the topic of new records and "rock mainstreaming".


　　　　This record is a novel beginning for me.


　　　　Liu Hao: Does the name "Third party" have a special meaning?


　　　　Muma: It means the third party, or a party named after the number 3.


　　　　Liu Hao: Is it the other side besides mainstream and non-mainstream?


　　　　Muma: That’s not important. The name was given by a friend who studied law. In a legal contract, the third party is TP.


　　　　Liu Hao: The new record is called Velvet Highway, which is very soft and charming, and it is also "Muma". What’s the special meaning of the title, or is it sentimental?


　　　　Muma: Nothing, just the words in the lyrics of the track Velvet.


　　　　Liu Hao: What’s the biggest difference between this record and previous works?


　　　　Muma: Compared with previous works, it uses more colors. For example, the style uses some elements of rock music in the 1970s or 1980s, but it is not so authentic. Emotional expression is more personal, which is completely a fragment of one’s own life, and there are many fabrications. There are some props in the lyrics that have never been seen before.


　　　　Liu Hao: At present, I have only listened to two new records, "She is a Dark Talk Star" and "Third Party". I feel that the melody is comfortable and your personal feelings also exist. What elements will you value more in the future: melody, lyrics, personal emotions, or so-called thoughts?


　　　　Muma: I won’t lose my personal feelings. In fact, the relationship between enthusiasm and indifference has always been a theme I pursue musically.


　　　　Liu Hao: After the Third Party was founded last year, there were not many performances. Except for beijing pop music festival, it only appeared in Yugong Yishan and star live. Why are there so few people on the scene?


　　　　Muma: The real performance of the Third Party is actually "beijing pop music festival" now. The Third Party only rehearsed for two weeks and then went on stage. It didn’t play well. I have been making this new record and have no time to perform. We stayed in the shed for a year and a half, and recently the Third Party began to perform. We have performed three times in the last two weeks.


　　　　Liu Hao: If you were allowed to recommend it, which works in the new album are most worth mentioning?


　　　　Muma: This record is a novel beginning for me. It is a whole worth mentioning, hehe.


　　　　Liu Hao: Xie Tianxiao is called "the king of underground rock" by the media at present. Although this is suspected of hype, it also explains the positioning of musicians from one side. What about your path? More mainstream or underground?


　　　　Muma: Who cares about this? I cared about the road before I was 24. When I first conceived Jelly Empire, it rarely appeared in my mind. If you can, please don’t let me carry the brand of indie rock, even if it disappears at any time, it doesn’t matter, that’s a part of pride.


　　　　Liu Hao: At present, there are two tendencies in China: some bands pay more attention to localization, while others move closer to the West. Which tendency do you prefer?


　　　　Muma: I prefer the one who is good at music.


　　　　Liu Hao: Who do you think your current music audience will be?


　　　　Muma: I can’t guess, but if possible, I hope "Mermaid" is my biggest audience.


　　　　Liu Hao: I wish your new specialty a hot sale and let more people hear your personal feelings.


　　　　Muma: Thank you.


　　　　I like performing, and I like standing on the stage.


　　　　Liu Hao: Talk about the Music Festival. Lijiang Snow Mountain Music Festival, what do you think of this performance?


　　　　Muma: I haven’t been there yet, so I can’t talk about it. I don’t know what the specific lineup of the music festival is, but I like to perform and I like to stand on the stage.


　　　　Liu Hao: What about Lijiang? Have you been there before?


　　　　Muma: I have never been to Lijiang, but I have been to Dali.


　　　　Liu Hao: What do you think?


　　　　Muma: Hehe, I like Yunnan. I will stay there with some friends for more than a week after the performance.


　　　　Liu Hao: The waist band’s withdrawal from the music festival is very hot, and the hype itself is not what the waist band thinks. I just want to talk to you about the essence of this matter. What is your understanding of "rock mainstreaming"?


　　　　Muma: There are not many such arguments in China, but there are also many disturbances about it abroad. But I think there is no problem in this matter. Anyone can choose his own behavior and interpret his own behavior. That is a right! Apart from waist behavior and remarks, other related remarks are shit, and I don’t want to add anything to it. Of course, I’m not praising what they have done.


　　　　Liu Hao: Are you surprised that a talent star like Purba Rgyal is standing on the stage of the rock music festival?


　　　　Muma: I don’t know this person. I wouldn’t be surprised if my mother stood on this stage. In fact, I hope my son will go there to play. Do you feel panic because a 5-year-old child who doesn’t know what rock and roll is standing on the stage? I hope this doesn’t scare everyone.


　　　　Liu Hao: Do you agree with Purba Rgyal’s agent that "there is no distinction between high and low levels of music. At present, the dilemma of Chinese rock music is increasingly returning to the underground. This narcissistic attitude and the’ pure rock theory’ are not conducive to the development of rock music. Rock music should be more inclusive. There are many examples of different types of music cooperation and extraordinary achievements at home and abroad."


　　　　Muma: The same road tone. I think that kind of words are just unexperienced public relations words, and anyone can say them. I don’t have the concept of "Chinese rock music" in my mind. I’m not that great. The bands and people I respect are actors and talented, such as PK14 and Zuo Xiao Curse. I will only classify them as cool and creative in my mind.


　　　　Liu Hao: The waist band said, "I don’t believe anyone can’t see how bad the industry level in this circle has become." As far as things are concerned, is the industry standard in this circle worse than before?


　　　　Muma: What do you mean by industry standard? I watched PK14 show in 2004 and PK14 show now. They made great progress. I only care about individual standards. Who cares about industry standards?


　　　　Liu Hao: Should we adapt to the mainstream of rock, or resist it with the independent spirit of rock?


　　　　Muma: Personally, I don’t care about the positioning nature of music products, mainstream or underground. I only care about the author’s heart and musical exploration and creation. I don’t care what others say is mainstream or underground. When I stand on the stage, it is mine. No one can try to influence me.


　　　　Liu Hao: If mainstream singers want to cooperate with you, will you? For example, Yang Naiwen, an independent pop singer in Taiwan Province, has been covering the songs of mainland rock bands, and has also won heartfelt praise from fans.


　　　　Muma: I have to see what kind of cooperation. If it’s just a cover, please contact my copyright company, hehe.


　　　　Liu Hao: You are the penultimate band on the last day. It should be a little cold in Lijiang at that time. Take care when you arrive in Yunnan. I hope you can perform in the best condition.


　　　　Muma: Thank you. I hope so too.

Editor: Li Xingchi

The State Sports General Administration issued the Development Plan of Outdoor Sports Industry in Mountainous Areas.

　　Ministry of Industry and Information Technology, National Development and Reform Commission, General Administration of Sport

　　Ministry of Finance, Ministry of Land and Resources, Ministry of Housing and Urban-Rural Development

　　Ministry of Transport National Tourism Administration

　　Notice on Issuing the Development Plan of Outdoor Sports Industry in Mountainous Areas

　　All provinces, autonomous regions, municipalities directly under the central government, sports bureaus, development and reform commissions, departments of industry and information technology (commissions), departments of finance (bureaus), departments of land and resources, departments of housing, urban and rural areas and construction, transportation departments and tourism bureaus (commissions):

　　　　　　　　　 The "Mountain Outdoor Sports Industry Development Plan" is hereby printed and distributed to you. Please conscientiously implement it according to the actual situation and accelerate the development of mountain outdoor sports industry.

　　General administration of sports

　　National Development and Reform Commission

　　Ministry of Industry and Information Technology

　　the Ministry of Finance

　　Ministry of Land and Resources (MLR)

　　Ministry of Housing and Urban-Rural Development

　　Ministry of Transport

　　National Tourism Administration

　　October 21, 2016

　
　Development planning of outdoor sports industry in mountainous areas

　　Mountain outdoor sports industry is an important part of fitness and leisure industry. It is a series of economic activities that provide related products and services to the public with the natural mountain environment as the carrier, participation experience as the main form and the purpose of promoting physical and mental health, mainly including mountaineering, hiking, camping, cycling, natural rock climbing, orientation and navigation. At present, China has entered the decisive stage of building a well-off society in an all-round way, and people’s sports consumption mode has changed from physical consumption to participatory consumption. Vigorously developing the outdoor sports industry in mountainous areas is an important way to meet people’s diversified sports consumption needs, an important content of implementing the National Fitness Plan (2016-2020), building a healthy China and stimulating the vitality of industrial development, and is of great significance to releasing consumption potential and creating new kinetic energy for economic growth. In order to popularize and popularize mountain outdoor sports and accelerate the development of mountain outdoor sports industry, this plan is formulated. The implementation time of this plan is the "Thirteenth Five-Year Plan" period.

　　I. Development Foundation and Facing Situation

　　With the continuous improvement of the national economic level, the sports consumption demand of the masses is also rising, and the mountain outdoor sports industry has achieved rapid growth: the number of outdoor sports enthusiasts in China has reached 130 million, and the outdoor products market has reached 18 billion yuan. The overall strength, industrial coverage, social participation and market recognition of China’s mountain outdoor sports industry have been greatly improved. At the same time, the weak links that restrict the outdoor sports industry in mountainous areas are still outstanding: the industrial scale is small, the industrial base is weak, the industrial system is not perfect, the lack of low-end consumption power coexists with high-end consumption outflow, the increasingly close industrial cooperation coexists with the lack of multi-department cooperation, and the management system is imperfect and the operation mechanism is not smooth.

　　At present, the mountain outdoor sports industry is bound to usher in new strategic development opportunities. With the gradual implementation of the "Healthy China" strategy, the deepening of supply-side structural reform, and the wide application of concepts and tools such as "internet plus", smart tourism and big data, the demand for personalization, stratification and experience of the public tends to be strong, and the supply of mountain outdoor sports products in China will expand from low level and singleness to multi-level and diversified, and the participating groups will change from younger to different ages and diversified.

　　Second, the overall requirements

　　(A) the guiding ideology

　　Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th National Congress, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing in accordance with the overall layout of "Five in One" and the strategic layout of "Four in All", with improving people’s well-being and health level as the starting point and the end result, with the supply-side structural reform of mountain outdoor sports industry as the main line, and with innovative development ideas and tapping industrial potential as the starting point.

　　(2) Basic principles

　　Reform leads, innovation develops. Strengthen the role of reform in promoting the development of outdoor sports industry in mountainous areas, intensify reform, and maximize market potential through policy innovation, management innovation, technological innovation and service innovation. Break down industry barriers, remove institutional obstacles, and form a policy system conducive to the healthy and rapid development of outdoor sports industry in mountainous areas. Strengthen the guidance of planning, policies and standards, and innovate the service mode and the development model of outdoor sports industry in mountainous areas.

　　Improve the market and stimulate vitality. Follow the law of industrial development, improve the market mechanism and strengthen market supervision. Actively cultivate diversified market players, attract social capital to participate, fully mobilize the enthusiasm and creativity of the whole society, and provide rich and diverse products and services that meet the needs of the masses.

　　Adjust measures to local conditions and highlight advantages. Based on the current development situation, we should integrate space resources, give full play to the advantages of China’s vast territory and abundant natural resources in mountainous areas, develop the outdoor sports industry in mountainous areas with regional characteristics, and establish an inter-regional coordinated development mechanism to effectively promote the sustainable development of the outdoor sports industry in mountainous areas.

　　Strengthen safety and optimize the environment. Increase investment in safety and security, deepen the awareness of safety responsibility, and strengthen the responsibility system for safety subjects, supervision and post responsibility. Strengthen the awareness of ecological protection, follow strict environmental protection standards, strengthen the protection of drinking water sources and nature reserves, prevent and control environmental pollution, and promote the overall quality of the people.

　　(3) Development goals

　　A mountain outdoor sports industry system with reasonable layout, perfect functions and complete categories has been basically formed. The market mechanism has been continuously improved, and the consumer demand has become more and more vigorous, which has significantly improved the driving role for other industries. By 2020, the total scale of mountain outdoor sports industry will reach 400 billion yuan, which will become an important force to promote sustainable economic and social development.

　　Market players are growing. By 2020, a number of leading enterprises with great influence and strong driving force will emerge, launch a number of outdoor sports products with excellent quality, cultivate a number of qualified mountain outdoor sports clubs and a large number of qualified mountain outdoor sports instructors, and form a number of distinctive industrial clusters and well-known brands.

　　The industrial base has improved significantly. The supply of outdoor sports venues and facilities in mountainous areas has increased significantly. Form a different level and diversified mountain outdoor sports event system. The population participating in outdoor sports in mountainous areas is growing, and the proportion of residents’ outdoor sports consumption in per capita disposable income has increased significantly.

　　The industrial environment is constantly optimized. The vitality of institutional mechanisms has been significantly enhanced, administrative monopoly and local protection have been effectively eliminated, the standard system has been further improved, the resource information interactive service platform has been gradually formed, the regulatory mechanism is standardized and efficient, and the market system is healthy and orderly.

　　III. Main tasks

　　(A) to speed up the construction of venues and facilities

　　Improve the infrastructure network. Strengthen the scientific planning and layout of outdoor sports venues and facilities in mountainous areas, and establish a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas. Appropriately increase the proportion of land for outdoor sports facilities and supporting facilities in mountainous areas. Combine smart cities and green travel, plan and build urban slow-moving system and coordinate urban and rural greenway network, and build national trail system and bicycle road network. We will build a number of outdoor sports venues and related service facilities such as outdoor camps, hiking trails, hiking trails and cycling trails, and promote the construction of star-rated standards.

　　Column 1 Building outdoor sports venues and facilities in mountainous areas

　　In the form of "point, line and surface", scientific layout will be made to form a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas.

　　"Points": large-scale national outdoor leisure sports centers (bases) around big cities, medium-sized outdoor sports campsites, and functional areas where small mountain outdoor facilities are concentrated.

　　"Line": national trails with various functions, outdoor cycling system, greenway network with sports and fitness functions, slow-moving system, etc.

　　"Face": A linear path of sports, leisure and fitness connects all points of the venue facilities in series, supporting the corresponding public service facilities and forming an integrated platform.

　　Revitalize the existing site resources. Make full use of parks and urban outdoor vacant places, focus on building a number of outdoor sports facilities that are convenient for the people and benefit the people, dig deep into idle resources in outdoor mountains, and support the use of unused land, abandoned land and remote mountains to build outdoor sports projects in mountainous areas.

　　Expand the development space of the site. Guide qualified suburban areas to build mountain outdoor sports infrastructure such as hiking trails, mountain outdoor camps, hiking and cycling service stations, and improve supporting services. Plan and improve the construction of outdoor sports complex in mountainous areas. Encourage tourist attractions, state-owned forest farms and other reasonable planning and construction of outdoor sports facilities in mountainous areas. Support rural collective economic organizations to participate in mountain outdoor sports projects by themselves or by means of land use rights, joint ventures, etc.

　　(B) enrich the supply of sports events

　　Improve the competition system. Continue to improve and innovate, and build a level system of top-level events, professional events and amateur events. Organic combination of mountain outdoor sports boutique events and mass events, and actively promote the effective connection between national events and local events.

　　Cultivate characteristic activities. Strive to creatively plan a number of high-level and high-quality mountain outdoor sports theme games, create outdoor sports games and festivals with regional characteristics and local culture as the theme, cultivate outdoor experience and adventure activities with environmental protection, outdoor knowledge and skills and personality shaping as the theme, and establish forums and exhibitions with mountain outdoor sports, outdoor culture and outdoor industrial exchanges as the theme.

　　Create a brand event. Expand the scale of events, increase the types of events, cultivate a number of international brand events, create a number of nationally influential and well-known brand events, and form a good situation for the development of mountain outdoor sports events with "one product" and "one place, one product".

　　(3) Cultivate diversified market players

　　Support enterprise development. Guide powerful mountain outdoor enterprises to further enhance their core competitiveness through management output, chain operation and scale development. Encourage large-scale mountain outdoor enterprises to achieve cross-regional, cross-industry and cross-ownership mergers, restructuring and listing. Encourage overseas mergers and acquisitions of dominant brand enterprises to expand the international market. Support the rapid development of operating outdoor sports clubs. Encourage all kinds of small and medium-sized outdoor enterprises in mountainous areas to develop in the direction of "specialization, precision, specialty and novelty" and strengthen characteristic management, products and services.

　　Expand social organizations. Vigorously support the development of various non-profit mountain outdoor sports associations, federations, clubs and other social organizations. Actively promote the pilot reform of the national mountain outdoor sports association and explore the establishment of a corporate governance structure. Encourage all kinds of social organizations to operate independently according to law, and lower the threshold for mountain outdoor sports clubs to engage in related business.

　　(D) comprehensively enhance the industrial energy level

　　Adjust the industrial structure. Further optimize the outdoor sports service industry, equipment manufacturing industry and related industrial structures in mountainous areas. Accelerate the development of mountain outdoor sports service industry, and support all localities to build a large number of outstanding mountain outdoor clubs, outstanding enterprises and brand competitions. Vigorously promote the development of mountain outdoor sports equipment manufacturing to high-end links such as research and development, design and sales, improve the independent research and development production capacity, and cultivate a number of well-known brands of high-end fitness and leisure equipment with independent intellectual property rights.

　　Column 2 Improve the manufacturing level of outdoor sports equipment in mountainous areas

　　Support the establishment of a world-leading mountain outdoor product research and development center, focus on key technologies, key technologies and common technologies, and form a core technology support system with independent intellectual property rights.

　　Carry out demonstration and promotion of major technology applications, and popularize the advanced experience of innovative technologies, product marketing and retail business models in product research and development and design.

　　Strengthen demonstration and guidance. Promote the service benchmarking of mountain outdoor sports, carefully select a number of regions and projects with distinctive characteristics and rich industrial elements, and create a number of excellent mountain outdoor sports with leading value. Build 3-5 national mountain outdoor sports demonstration zones, 50 mountain outdoor sports boutique routes and 50 mountain outdoor sports boutique projects to speed up the star construction of mountain outdoor sports camps.

　　Improve the industrial layout. Around the national topography, landform and resource distribution characteristics, optimize the spatial layout, create a "three vertical and three horizontal" national mountain outdoor sports strategic layout, actively promote the benign interaction between regions with similar resources, complementary industries and docking supply and demand, and form a unique mountain outdoor sports industrial cluster and industrial belt. Overall planning, scientific optimization of project layout, vigorously develop mass projects such as mountaineering, hiking, camping and mountain biking, steadily develop professional projects such as high-altitude mountaineering and rock climbing, actively expand new forms and new connotations of mountain outdoor sports, and promote the healthy development of mountain outdoor sports.

　　Column 3 Layout of Mountain Outdoor Sports Space

　　"Three verticals and three horizontals" is based on the division of geographical levels from west to east, which includes the three steps of topography and the characteristics of mountains and rivers in China. Based on the division of temperature zones from north to south and the differences in topography and geomorphology, it contains various characteristics such as climate, vegetation, landscape, hydrology, geology and humanities. Based on the existing mountain outdoor sports gathering area, it includes hiking, cycling, go on road trip, rafting and other projects. The main layout architecture is as follows:

　　1. The 500-kilometer trail line along the Taihang Mountains, and the outdoor sports line along the Beijing-Hangzhou Grand Canal, the Huizhou-Hangzhou Ancient Road and the Xuxiake Ancient Road together form the longitudinal mountain outdoor sports belt in eastern China;

　　2. Cycling and hiking routes from Xi ‘an to Chengdu;

　　3. Cycling and hiking routes along the Qinghai-Tibet Highway (Xining via Golmud and Tanggula to Lhasa);

　　4. Mountain outdoor sports routes along the Silk Road;

　　5. Cycling and hiking routes along National Highway 318;

　　6. Mountain outdoor sports routes along the Yangtze River and on both sides.

　　Promote integrated development. Promote the upgrading of outdoor sports demand in mountainous areas to form a coupling effect, and actively build a highly intelligent, networked and interactive industrial integration system. Develop intelligent technology mountain outdoor sports products, promote the integration of mountain outdoor enterprises and mobile Internet, and make full use of big data, cloud computing, intelligent hardware and various theme apps to expand development space. Vigorously develop outdoor tourism in mountainous areas, support and guide qualified scenic spots to expand outdoor sports tourism projects in mountainous areas, and create high-quality outdoor tourism destinations. Make full use of and tap sports big data to promote the integrated development of outdoor and health services in mountainous areas.

　　Column 4: Promote outdoor sports in the mountains of internet plus.

　　Vigorously support online to offline for outdoor sports in mountainous areas, make full use of and tap the big data of healthy groups, build a networked information service platform, support the development of APP for outdoor sports in mountainous areas, such as venue reservation, guide reservation, sports socialization, sports goods sales, sports rehabilitation, etc., continuously optimize the operation and management mode, enrich the business service content, and comprehensively improve the comprehensive service function. Vigorously support the intelligent networking mode, conform to the development needs, combine the mobile internet and innovative sports concepts with traditional industries, build an interactive mountain outdoor sports platform based on the Internet of Things, and realize the integrated development of mountain outdoor sports industry.

　　(5) Actively guide mass consumption.

　　Enrich product supply. Vigorously promote mountain outdoor sports suitable for public participation in consumption, actively guide the healthy development of key mountain outdoor sports with consumption leading, and encourage the development of characteristic sports suitable for different groups of people and different regional characteristics, such as mountaineering, camping, hiking, mountain biking, rock climbing, mountain adventure, outdoor expansion and canyon rafting, so as to gradually meet the hierarchical and diversified consumption needs of the broad masses of the people.

　　Guide the concept of consumption. Use newspapers, magazines, radio, television, internet and other media to widely publicize the knowledge and methods of mountain outdoor sports, promote various mountain outdoor sports venues and consumption information, encourage the use of various social platforms, enhance consumption experience, actively guide and stimulate residents’ willingness to consume, promote residents to change their consumption concepts, and enhance public awareness of consciously participating in mountain outdoor sports.

　　(6) Improve the safety rescue system.

　　Create a safe first aid network. Intensify the education and rescue of outdoor sports safety in mountainous areas, plan and build an early warning and alarm system and an outdoor emergency rescue system in mountainous areas, build an information management and track tracking system for outdoor sports participants in mountainous areas, and establish a convenient and full-coverage outdoor rescue service system in mountainous areas.

　　Strengthen safety information warning. Establish a risk level information database of mountain outdoor sports destinations, and actively update and publish information such as weather conditions and traffic control in the surrounding areas of mountain outdoor sports destinations. Improve the safety warning, emergency rescue, fire protection, safety protection and other identification information in risk-prone areas.

　　Establish an emergency rescue mechanism. We will steadily promote the construction of outdoor rescue teams in mountainous areas, strengthen early warning, control, rescue, equipment and insurance response drills, and gradually establish and improve a comprehensive rescue mechanism. Accelerate the establishment and improvement of an all-round emergency rescue service system integrating rescue, medical care and transportation.

　　Box 5 Building a Mountain Outdoor Safety Rescue System

　　1. Identification system: build systems such as guide identification, warning identification, warning identification and service guide.

　　2. Safety system: Establish safety protection devices, early warning devices, emergency rescue devices, emergency shelters, rescue teams and rescue equipment.

　　3. Rescue system: build an integrated response system of rescue, medical treatment and transportation.

　　4. Rescue service station: build service center, rest point, campsite and post station, and improve the systems of water supply, power supply, lighting, parking lot, toilet and garbage recovery and disposal.

　　Fourth, safeguard measures

　　(A) innovation system and mechanism

　　We will further improve the macro-management function of the sports administrative department in the mountain outdoor sports industry, and accelerate the formation of a functional system of government agencies with clear rights and responsibilities, reasonable division of labor, efficient operation and legal protection. Break down industry and regional barriers and simplify examination and approval procedures. Implement the State Council’s "Overall Plan for Decoupling Industry Associations from Administrative Organs", continue to promote the pilot reform of individual mountain outdoor sports associations, and complete the decoupling of national mountain outdoor sports associations from sports administrative organs.

　　(B) improve the policy system

　　Effectively implement the current national planning and layout, taxes and fees, prices, land and other policies to support the development of sports industry. Make overall use of existing capital channels to give necessary support to the outdoor sports industry in mountainous areas. Promote the use of government and social capital cooperation model (PPP) to promote policy innovations such as mountain outdoor sports insurance services, rescue systems and industrial statistics.

　　(C) lay a solid foundation for work

　　Strengthen the construction of public service system in mountainous outdoor sports concentration areas, and promote the establishment and improvement of service guarantee systems such as policy, transportation, security, information and technical services and rescue systems in and around the concentration areas. Accelerate the construction of standard systems for outdoor sports and outdoor industries in mountainous areas, formulate service specifications for outdoor sports in mountainous areas, improve the safety, order and quality assurance system for outdoor sports in mountainous areas, and improve the standardization level of outdoor sports and outdoor industries in mountainous areas in facilities construction, service provision, skills training, personnel qualification, activity management, project operation, equipment and so on. Establish and improve the statistical system and index system of mountain outdoor sports industry, establish evaluation and monitoring mechanism, and form a normalization mechanism for data monitoring and regular release of mountain outdoor sports industry.

　　(D) Strengthen the protection of talents

　　Encourage multi-party investment and carry out various types of vocational education and training. Encourage qualified colleges and universities to set up mountain outdoor sports industry majors, and encourage colleges and universities, research institutes, vocational training institutions and sports enterprises to establish mountain outdoor sports industry teaching, research and training bases. Strengthen international exchanges and cooperation in the training of talents in mountain outdoor sports industry, and accelerate the construction of think tanks in mountain outdoor sports industry.

　　(5) Strengthen organizational leadership.

　　Establish a communication and coordination mechanism for the relevant competent departments of mountain outdoor industry, timely analyze and solve the development situation and problems of mountain outdoor sports industry, and study and formulate various policies and measures for the development of mountain outdoor sports industry. Incorporate mountain outdoor sports industry into national economic and social development plans at all levels, as well as the development plans of related industries and departments. Sports administrative departments at all levels should strengthen the work of mountain outdoor sports industry and promote the development of mountain outdoor sports industry.

　　(6) Strengthen supervision and implementation.

　　Relevant departments at all levels should further clarify the basic tasks, work objectives and safeguard measures for the development of outdoor sports industry in mountainous areas, accurately grasp the focus of work, clarify the division of responsibilities, and do a good job in organizing and implementing all work. It is necessary to improve the supervision and implementation mechanism of the implementation of the plan, take effective measures, strictly supervise the implementation of the plan, and ensure the smooth implementation of the plan. (End)

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